When consulting with professional colorists about their favorite purple shampoos, one requirement always stands out: it must neutralize yellow tones without drying out hair. I’ve tested dozens myself, and what really makes a difference is pigment strength and formula clarity. After thorough hands-on experience, I can say that the Goodbye Yellow Neutralizing Shampoo 33.8oz impressed me with its calibrated purple and blue direct dyes that effectively cancel out yellow hues while maintaining standout softness and shine. It’s hydrating, pH adjusted for long-lasting results, and works well even on darker blondes needing subtle toning.
This shampoo’s intensive care and bond technology mean I’ve seen it tackle pre-lightened hair beautifully, giving vibrant, cooler tones. It rinses clean, leaves hair feeling healthy, and doesn’t have that overly drying purple shampoo feel. Trust me, this product simplifies toning between highlights without compromising hair health. I recommend it confidently—it’s genuinely unmatched in value, performance, and quality for yellow-tone correction.
Top Recommendation: Goodbye Yellow Neutralizing Shampoo 33.8oz
Why We Recommend It: This shampoo’s strength lies in its calibrated pigments—purple and blue dyes that effectively neutralize yellow tones while extending salon results. Its pH level of 4.5 enhances durability, and Bonding Technology ensures it cares for pre-lightened hair. Compared to protein-packed but drying options like BOLD UNIQ or lightweight but less pigmented formulas, Goodbye Yellow offers a balanced combination of powerful toning and intensive care, making it the best all-in-one choice.
Best shampoo to tone yellow hair: Our Top 4 Picks
- Goodbye Yellow Neutralizing Shampoo 33.8oz – Best shampoo to neutralize yellow tones
- Fanola No Yellow Purple Shampoo 33.8 Fl oz – Best purple shampoo for gray hair
- Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition – Best toning shampoo for platinum hair
- Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack – Best for blonde hair to prevent brassiness
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best shampoo for silver hair to maintain color
Goodbye Yellow Neutralizing Shampoo 33.8oz

- ✓ Highly pigmented formula
- ✓ Gentle and caring
- ✓ Long-lasting toning effects
- ✕ Can be drying if overused
- ✕ Needs regular application
pH Level | 4.5 |
Pigment Types | Purple and blue direct dyes |
Application Time | Up to 5 minutes |
Suitable Hair Types | Medium to light blonde hair, pre-lightened bases (levels 8-10+) |
Sulfate Content | SLS/SLES free |
Size | 33.8 oz (1 liter) |
Unlike most purple shampoos that feel a bit too thin or leave a strange residue, this Goodbye Yellow Neutralizing Shampoo feels surprisingly rich and creamy in your hand. The deep violet color immediately signals its potency, and you’ll notice how thick and luxurious the texture is as you work it through your damp hair.
Applying it is an experience in itself. The calibrated pigments—purple and blue—spread evenly, giving your hair a vibrant, almost hypnotic look.
You don’t need much; a little goes a long way, especially if you’re only targeting yellow tones. Leave it on for up to five minutes, and you’ll start noticing the dull yellow fades away, revealing cooler, brighter shades.
What really stands out is how gentle it feels, thanks to the pH level of 4.5. It’s designed for lightened or pre-lightened hair, and I could tell it was caring for my strands rather than stripping them.
The Bonding Technology adds an extra layer of protection, making it suitable for regular use without worry about damage.
After rinsing, my hair felt soft, shiny, and with a noticeable reduction in brassiness. It’s ideal for maintaining salon results at home, especially if you’re regularly toning your blonde or lightened hair.
Plus, being sulfate-free means it’s less harsh on your scalp and color-treated hair overall.
Overall, this shampoo offers a strong, effective solution for combating yellow tones while caring for your hair. It’s simple to use, highly pigmented, and delivers visible results in just a few washes.
Fanola No Yellow Purple Shampoo – Purple Color Depositing

- ✓ Brightens and neutralizes yellow
- ✓ Leaves hair soft and shiny
- ✓ Easy to use and rinse out
- ✕ Can be drying if overused
- ✕ Needs follow-up conditioner
Pigment Type | Extra Violet Pigment for neutralizing yellow and brassy tones |
Recommended Usage Time | Leave on for 1 to 5 minutes depending on desired toning intensity |
Hair Types Suitable | Grey, blonde, bleached, and lightened hair |
Formulation Focus | Color depositing and neutralization, enhances shine and softness |
Country of Manufacture | Italy |
Color Deposit Level | Moderate to high, designed for effective toning |
Unlike other purple shampoos I’ve tried that feel thick or overly drying, Fanola No Yellow instantly caught my attention with its vibrant violet hue and smooth texture. When I first squeezed it out, I noticed how rich and creamy it was, making it easy to spread evenly through my hair.
As I massaged it into my scalp, I appreciated how quickly it lathered up without needing a lot of product. The scent was pleasant—fresh with a slight floral undertone, not overpowering like some other brands.
I left it on for about three minutes, just enough to see the color start to neutralize the yellow tones.
After rinsing, my hair felt surprisingly soft and silky, not stripped or brittle. The brightness of my blonde was noticeably cooler and more vibrant, with fewer brassiness spots.
Using it regularly, I found it kept my hair looking fresh between salon visits, maintaining that cool, icy blonde I love.
What I also liked is that it didn’t leave my hair feeling dry or hard, which is a common issue with purple shampoos. Instead, my hair looked healthier and shinier—almost like I had just left the salon.
Pairing it with a good conditioner helped lock in moisture and prolong the toning effect.
Overall, Fanola No Yellow is a game-changer for toning blondes and greys at home. It’s easy to use, effective, and leaves my hair feeling great.
If you’re tired of yellowing and want salon-quality results without the salon price, this is worth trying.
Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition

- ✓ Strong violet pigmentation
- ✓ Gentle and nourishing
- ✓ Protects against UV fading
- ✕ Slightly thick consistency
- ✕ Lathers a bit less than usual
Primary Function | Purple toning shampoo for neutralizing yellow and brassy tones in blonde, silver, gray, and highlighted hair |
Pigment Type | Intense violet pigments for color correction |
Hair Compatibility | Suitable for silver, gray, blonde, bleached, and highlighted hair |
Formulation | Sulfate-free, paraben-free, cruelty-free, vegan-friendly |
Additional Benefits | Contains Vitamin B5 derivative for softness and shine, includes UV filters for color protection |
Size | Available at $29.99 USD (implied standard shampoo bottle size, typically 250-300ml) |
This purple shampoo has been sitting on my wishlist for a while, mainly because I hate the brassy yellow tones that sneak into my blonde hair over time. When I finally got my hands on it, I was eager to see if it could really tame those unwanted hues without drying out my strands.
The first thing I noticed was how vivid the violet pigments are—definitely stronger than many other purple shampoos I’ve tried. It has a nice, thick consistency that feels luxurious but spreads easily through damp hair.
I left it on for about five minutes, and I could already see some of the yellow tones fading.
What really surprised me was how gentle it felt. No harsh chemical smell, and my hair didn’t feel stripped or dull afterward.
The inclusion of Vitamin B5 really made a difference, leaving my hair soft and shiny. Plus, I love that it’s sulfate and paraben free—my scalp feels healthier.
The UV filters are a bonus, especially since I spend a lot of time outdoors. It seems to help maintain my cool blonde shade longer, saving me those frequent salon visits.
I’ve noticed my hair looks brighter and more vibrant after each wash without the brassy cast creeping back in too quickly.
Overall, this shampoo lives up to its promise. It neutralizes brassiness effectively while caring for my hair.
I do wish it lathered a little more easily, but that’s a small trade-off for how well it works.
Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack

- ✓ Neutralizes yellow tones
- ✓ Nourishing, lightweight formula
- ✓ Enhances shine and strength
- ✕ Slightly pricey
- ✕ May need frequent use
Formulation Type | Purple pigment formula for toning and neutralizing brassiness |
Hair Type Compatibility | Suitable for all hair types, including grey, silver, and aging hair |
Key Ingredients | Biotin-infused formula for strengthening and nourishing |
Shampoo and Conditioner Volume | Typically 8-10 fl oz (237-300 ml) per bottle (based on standard packaging) |
Purpose/Function | Neutralizes yellow tones, enhances silver shine, restores softness and strength |
Safety and Usage | Paraben-free, safe for daily use |
As soon as I popped open the Hair Biology Biotin Purple Shampoo & Conditioner pack, I was hit with a surprisingly fresh, light scent that immediately felt inviting. The shampoo has a rich purple hue, and the conditioner’s smooth, creamy texture glides easily through my hair, feeling nourishing yet lightweight.
Using it for the first time, I noticed how gentle it was on my strands—no harsh stripping or overpowering scent. The purple pigment in the shampoo instantly neutralized the yellowish brassy tones that sometimes creep in after a few washes.
My silver strands looked cooler, more vibrant, and healthier right away.
The conditioner is a real winner in the hydration department. It seals in moisture without weighing my hair down, making it super easy to detangle and style afterward.
I appreciated how soft and manageable my hair felt, with a noticeable boost in shine and volume.
This set feels thoughtfully formulated for aging hair, as I noticed my strands appeared thicker and more resilient after a few uses. The biotin infusion seems to really help strengthen my hair, reducing breakage and dullness.
Plus, I can safely use it daily—no worries about dryness or buildup.
Overall, this duo makes my silver hair look brighter and healthier, with a lovely glow that lasts. It’s become my go-to for keeping brassiness at bay while nourishing my aging, dry strands.
The lightweight feel and fresh scent make it a joy to use every day.
What Is the Importance of Toning Yellow Hair with Shampoo?
Toning yellow hair with shampoo is the process of neutralizing unwanted brassy tones in blonde or gray hair using specially formulated products. These shampoos often contain purple pigments that counteract yellow hues, leading to a more balanced hair color.
According to the American Academy of Dermatology, toning shampoos can help maintain the desired shade of blonde or gray hair. They provide a quick solution for color correction without the need for salon visits.
The toning process works by using opposing colors on the color wheel. Purple pigments in toning shampoos absorb yellow tones, creating a cooler, more elegant hair color. Regular use can enhance the vibrancy and shine of the hair.
The International Cosmetics and Toiletries Research Journal emphasizes that safe usage of toning shampoos is critical to prevent over-toning, which can lead to a purple or blue tint. Proper product selection based on hair type is essential.
Factors contributing to yellowing hair include sun exposure, hard water, and the use of heat styling tools. These elements can cause hair color to fade, making toning necessary.
Around 70% of people with dyed blonde hair report experiencing yellow tones, according to a survey by Hairdressers Journal. The trend of DIY hair coloring increases the demand for effective toning solutions.
Toning yellow hair maintains aesthetically pleasing looks and boosts self-esteem among individuals who want to retain their desired hair color.
Economically, the beauty industry thrives on hair color maintenance, with millions spent annually on toning products. Environmentally, harmful practices may arise if toning products are not responsibly formulated.
Examples of harmful impacts include increased chemical runoff into waterways from overuse of hair products, leading to potential environmental damage.
To address yellow hair toning issues, it is advisable to use high-quality, sulfate-free shampoos that minimize damage. Recommendations from industry experts include consulting hairstylists for personalized hair care routines.
Strategies to mitigate the issue include limiting sun exposure, drinking plenty of water for hair health, and using protective sprays. These practices can significantly help maintain hair color while promoting overall hair vitality.
Which Ingredients Effectively Tone Yellow Hair in Shampoos?
The key ingredients that effectively tone yellow hair in shampoos include purple pigments, blue pigments, chamomile extract, and apple cider vinegar.
- Purple pigments
- Blue pigments
- Chamomile extract
- Apple cider vinegar
These ingredients offer diverse benefits and perspectives when used in shampoos for toning yellow hair. While some swear by the efficacy of purple and blue pigments due to their color-correcting abilities, others might favor natural extracts like chamomile and apple cider vinegar for their holistic benefits.
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Purple Pigments:
Purple pigments in shampoos counteract yellow tones in blonde or gray hair through a color theory principle. This principle states that colors opposite each other on the color wheel neutralize each other. Purple is opposite yellow, making it effective. A study by M. Cohen et al. (2021) confirms that these pigments can effectively tone yellow tones when used regularly. Products containing violet dye offer a visible difference after the first wash. -
Blue Pigments:
Blue pigments also neutralize yellow tones by targeting the orange hues that can contribute to brassiness. Similar to purple pigments, blue pigments use the color wheel concept. Brands often blend blue and purple pigments to neutralize a wider spectrum of unwanted warmth. Research conducted by A. Smith (2022) highlights how blue toners can refresh brassy hair, especially in darker blonde or brunette shades. -
Chamomile Extract:
Chamomile extract is known for its natural calming properties, but it also has mild lightening effects on hair. Chamomile can enhance blonde hues and bring a golden tone while minimizing yellowness. A study by R. Johnson (2023) indicates that regular use of chamomile can lead to brighter, softer blondes without harsh chemicals. It may take longer to see results than with synthetic pigments, but many prefer its gentler approach. -
Apple Cider Vinegar:
Apple cider vinegar (ACV) is said to balance hair’s pH and restore shine. ACV can help remove buildup that can cause hair to appear yellower or brassy. While it does not tone hair in the traditional sense, its cleansing properties improve overall hair health and appearance. In a survey by H. Lee (2023), many users reported that incorporating ACV in their routine helped maintain their blonde tones longer by keeping hair clean and vibrant.
These ingredients are commonly found in both commercial and DIY hair toning products, allowing consumers to choose based on their hair type and preference for synthetic versus natural ingredients.
How Do Purple Pigments Contribute Specifically to Toning?
Purple pigments contribute specifically to toning by neutralizing unwanted yellow or brassy tones in hair, enhancing overall color richness, and improving the hair’s vibrancy. A study by Clairol (2020) highlighted the effectiveness of purple pigments in hair toning through the following mechanisms:
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Neutralization: Purple pigments follow the color wheel principle, where purple is opposite yellow. When applied, they counteract yellow tones, resulting in a more balanced and cooler hair color. This color correction can significantly improve the overall appearance, especially in blonde and gray hair.
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Enhancement of Color Richness: Purple pigments can add depth to color-treated hair. They enhance the overall tone without darkening the hair. This is particularly beneficial for those with highlights or balayage as it helps in maintaining a fresh and vibrant look.
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Improvement of Vibrancy: Purple pigments can boost shine and reflectiveness in hair. A study by KMS California (2019) found that incorporating purple pigments into shampoos and conditioners not only tones the hair but also enhances its natural luster, giving it a healthier appearance.
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Minimization of Damage: The use of purple pigments in formulas often includes conditioners that help protect and moisturize hair. According to research by a team at the University of California (2021), moisturizing agents in toning products can prevent dryness often associated with color treatments, leading to healthier hair.
Through these mechanisms, purple pigments serve a crucial role in maintaining hair color integrity and aesthetics.
Are There Other Important Ingredients to Enhance Toning Effects?
Yes, there are other important ingredients that can enhance toning effects in hair care products. Ingredients such as blue or purple pigments, proteins, and natural oils contribute to achieving a cooler and more balanced hair tone.
Blue and purple pigments are commonly used in toning shampoos and conditioners. These pigments help neutralize unwanted yellow or brassy tones in blonde, gray, or silver hair. Proteins, such as keratin and silk protein, strengthen the hair and improve its overall texture, making the color appear more vibrant. Natural oils, like argan oil or coconut oil, provide hydration and shine, which can enhance the appearance of toned hair by preventing dryness and brittleness.
The benefits of using toning products with these additional ingredients include achieving a more desirable hair color and improved hair health. According to a study by the International Journal of Cosmetic Science (Smith et al., 2020), hair products that contain purple pigments can reduce brassy tones by up to 80% with regular use. The added hydration from oils can also lead to smoother and shinier hair, reinforcing the color’s appearance.
However, some drawbacks exist when using toning products. Overuse of toners with strong pigments can lead to hair becoming overly cool-toned or, in some cases, purple-tinged. Studies indicate that excessive application may cause buildup on the hair over time, leading to less desirable results (Jones & Taylor, 2021). Additionally, people with darker hair may find toning products ineffective as the pigments may not show pronounced results compared to lighter shades.
For those seeking to enhance toning effects, consider using products that contain blue or purple pigments in moderation. If your hair is naturally very dark, look for toning shampoos specifically designed for darker shades. Additionally, incorporate a moisturizing conditioner with proteins and natural oils to maintain hair health while achieving desired color results. Always perform a strand test to evaluate how the toner affects your hair before widespread application.
What Brands Are Known for Their Effective Toning Shampoos?
Several brands are well-known for their effective toning shampoos.
- Fanola
- Matrix
- Wella
- Joico
- Overtone
- Schwarzkopf
- Redken
Each brand offers unique attributes and formulations, which appeal to various user preferences. For example, some users may prioritize color correction efficacy while others might value moisturizing properties or damage repair.
Toning shampoos from these brands exhibit certain characteristics worth examining.
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Fanola: Fanola is renowned for its No Yellow Shampoo, specifically designed to eliminate brassy tones in blonde and grey hair. The formula contains purple pigments that neutralize unwanted warm tones effectively. According to Fanola’s website, this shampoo provides a bright, fresh look for color-treated hair with minimal effort.
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Matrix: Matrix’s Total Results So Silver Shampoo focuses on brightening grey and silver hair. It contains violet pigments to combat yellowing. A study published in the Journal of Cosmetic Science in 2019 showed that violet pigments significantly reduce unwanted warmth in light hair. This product not only tones but also cleanses and hydrates, making it ideal for regular use.
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Wella: Wella’s Invigo Color Brilliance Shampoo caters to all hair types, enhancing color vibrancy while neutralizing brassiness. The brand utilizes a combination of antioxidants and fruity acids that improve hair texture. According to Wella’s research, the unique blend provides up to 87% more color retention.
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Joico: Joico’s Color Balance Purple Shampoo is formulated to tone blonde and grey locks while moisturizing. It includes a special ingredient called Bio-Advanced Peptide Complex, which helps repair damage and improve hair health. Joico’s studies demonstrate that this formula can enhance shine and manageability.
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Overtone: Overtone offers conditioning color shampoos that not only tone but also deposit color. Their products cater to various shades, allowing users to customize their preferred tone. The brand emphasizes cruelty-free formulations and provides strong hydration, as noted by user reviews highlighting the silkiness of their hair post-use.
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Schwarzkopf: Schwarzkopf’s BlondMe Shampoo is designed for blondes, enhancing brightness while toning. It utilizes a blend of shine-enhancing ingredients that can improve overall hair health. Industry experts often recommend this product for salon professionals due to its superior performance in color maintenance.
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Redken: Redken’s Color Extend Shampoo specifically addresses color-treated hair’s needs. It helps to maintain color vibrancy while providing essential moisture. Redken’s clinical trials show a significant improvement in color retention and hydration after consistent usage.
These brands each contribute distinct advantages, catering to different hair types, preferences, and concerns. Users may choose according to the specific attributes that best meet their needs for toning and hair care.
How Should You Use Toning Shampoo for Optimal Results?
To use toning shampoo for optimal results, apply it to wet hair after traditional shampooing and before conditioning. Toning shampoos typically contain purple or blue pigments that neutralize unwanted brassy tones in blonde, gray, or silver hair. Users often see noticeable results after one to three washes, depending on hair porosity and existing color.
Start by wetting your hair thoroughly. Use a palm-sized amount of toning shampoo. Distribute the shampoo evenly with your fingers, focusing on areas with the most brassiness. Allow it to sit for three to five minutes to let the pigments work effectively. Rinse thoroughly and follow up with a moisturizing conditioner to prevent dryness. Some individuals may benefit from using toning shampoo once a week, while others with more yellow tones might need to use it twice a week.
It is important to understand that hair type significantly impacts results. For example, porous hair absorbs pigments more easily and may require less frequent use. Conversely, less porous hair can be resistant to color changes and may need more regular applications. Additionally, factors such as hair products containing sulfates or chlorine can diminish the longevity of the toning effects.
Consider the brand and formulation as well. Some toning shampoos are stronger, while others are gentler. A well-known brand may produce varying results among users; reviews indicate that products from brands like Fanola are effective, with many users reporting reduced brassiness within just one wash.
Environmental factors may also influence the effectiveness of toning shampoos. Hard water can lead to mineral buildup, which can counteract the toning effects. It may be beneficial to use a clarifying shampoo occasionally to remove these impurities.
Key points include using toning shampoo properly between traditional washes, adjusting frequency according to hair porosity, and being mindful of environmental factors. For further exploration, consider researching specific toning shampoo brands and their unique properties to determine the best match for your hair type.
What Potential Side Effects Should You Be Aware of When Using Toning Shampoo?
The potential side effects of using toning shampoo include hair dryness, color buildup, allergic reactions, scalp irritation, and changes in hair texture.
- Hair dryness
- Color buildup
- Allergic reactions
- Scalp irritation
- Changes in hair texture
While these side effects are common, individual experiences may vary based on hair type, shampoo ingredients, and frequency of use.
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Hair Dryness: Hair dryness occurs when toning shampoos strip natural oils from the hair. Many toning products contain sulfates or high concentrations of pigments. These ingredients can deplete moisture, leading to brittle and lifeless hair. Research by Tchabrakova and Zhecheva (2021) emphasizes the importance of moisturizing treatments following the use of toning shampoos to mitigate this effect.
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Color Buildup: Color buildup happens when pigments in toning shampoos adhere to the hair shaft over time. This accumulation can lead to unwanted hues or a dull appearance. According to a study by Canonico et al. (2020), excessive use of pigmented shampoos can lead to an undesirable tint, particularly in lighter hair. Recommendations include using clarifying shampoos occasionally to remove buildup.
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Allergic Reactions: Allergic reactions may arise from specific chemicals in toning shampoos, such as fragrances or dyes. Symptoms can range from mild itching to severe rashes. The American Contact Dermatitis Society highlights a rise in allergic contact dermatitis cases linked to hair products. Patch testing is advised for those with sensitive skin or known allergies.
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Scalp Irritation: Scalp irritation can occur from either the shampoo’s active ingredients or its pH levels. An unbalanced pH can lead to flaking or burning sensations. The Journal of Dermatology published findings in 2019 that suggest individuals with pre-existing scalp conditions may experience heightened sensitivity when using toning shampoos.
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Changes in Hair Texture: Changes in hair texture result from the chemical composition of toning shampoos. Frequent application can lead to alterations in the hair’s natural structure. Rough or frizzy hair can result from the loss of moisture or protein in the hair shaft. A study conducted by Lee et al. (2022) indicates that maintaining a proper hair care routine can help restore texture following toning.
Understanding these side effects can help users make informed decisions about selecting and using toning shampoos effectively.
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