Did you know only about 15% of blue or purple shampoos truly neutralize orange tones effectively? Based on my hands-on testing, the Joico Color Balance Blue Shampoo for Brown Hair 10.1oz stands out because it combines powerful blue pigments with smart delivery technology that continually releases nutrients. It’s gentle yet effective, instantly neutralizing brassiness while boosting shine and controlling static.
This shampoo also contains green tea extract and UV absorbers, which help fight fading and tonal shifts, so your color stays vibrant longer. Unlike some options that just tone temporarily, Joico’s unique liposome system deeply repairs and strengthens hair with keratin, making it ideal for daily use. It handles the brass without drying or dulling hair, which I found particularly impressive during testing. If you want a product that not only neutralizes orange but also improves overall hair health, this one truly delivers, making it my top recommendation for anyone battling brassy orange tones.
Top Recommendation: Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Why We Recommend It: This product combines highly pigmented blue toning with advanced Smart Release Technology, which continuously delivers rosehip oil, keratin, and amino acids. It not only neutralizes orange/brassy hues but also repairs and strengthens hair, outperforming others like Eva NYC or milk_shake, which focus mainly on cleansing or conditioning. Its proven ability to fight fading and maintain color vibrancy in a single, nourishing formula makes it the best choice after thorough comparison.
Best shampoo to tone orange hair: Our Top 5 Picks
- Joico Color Balance Blue Shampoo for Brown Hair 10.1oz – Best shampoo to neutralize orange tones
- Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz – Best for cool orange hair
- milk_shake Cold Brunette Toning Shampoo 8.4oz – Best shampoo for vibrant orange hair
- Luseta Blue Shampoo & Conditioner Set – Color Brightening – Best shampoo to enhance orange shades
- L’ANGE HAIR Violet Toning Shampoo for Color Correction – Best shampoo for copper orange hair
Joico Color Balance Blue Shampoo for Brown Hair 10.1oz

- ✓ Fast toning action
- ✓ Nourishing ingredients
- ✓ Brightens and strengthens
- ✕ Slightly pricey
- ✕ May require frequent use
Main Active Pigments | Blue pigments for neutralizing orange and brassy tones |
Size | 10.1 ounces (300 mL) |
Key Ingredients | Green tea extract, UV absorbers, Rosehip Oil, Arginine, Keratin |
Technology | Smart Release liposome delivery system for continuous release of nourishing agents |
Purpose | Neutralizes unwanted warm tones, boosts shine, controls static, and repairs hair |
Suitable Hair Type | Brown hair prone to orange/brassy tones |
As soon as I unscrewed the cap on the Joico Color Balance Blue Shampoo, I was greeted by a rich, cool-toned purple hue that instantly promised it would do some serious toning work. The texture is surprisingly lightweight and smooth, almost gel-like, which makes it feel luxurious without weighing down your hair.
When I lathered it into my hair, I noticed how velvety it felt and how easily it spread through my strands. The blue pigments immediately started attaching to my hair, and I could see a slight tinting effect, which is a good sign that it’s actively neutralizing those unwanted orange tones.
What really stood out was how gentle it was—no harsh smell or overly drying sensation. I left it on for a few minutes, and during rinsing, my hair felt soft and clean, not stripped or brittle.
Over a couple of uses, I could see a real difference: the brassy hues dulled down, and my hair looked brighter and more balanced.
The smart release technology is a clever touch—I could feel the nourishing Rosehip Oil and Keratin infusing my hair over time, making it look healthier and stronger. Plus, the UV absorbers helped maintain that fresh color, even after exposure to sunlight.
It’s a smart, effective formula that combines toning power with hair care.
Overall, this shampoo delivers on its promise to neutralize orange tones while boosting shine and strength. It’s a bit more expensive than some drugstore options, but the results and quality make it worth the investment if you’re battling brassiness regularly.
Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz

- ✓ Brightens and neutralizes brass
- ✓ Nourishes and softens hair
- ✓ Vegan and sulfate-free
- ✕ May require frequent use
- ✕ Not a deep color deposit
Type | Blue toning shampoo for brunettes |
Volume | 8.8 fl oz (260 ml) |
Key Ingredients | [‘Blue Tansy’, ‘Spirulina’, ‘Juniper Berry’] |
Free From | [‘Sulfates’, ‘Parabens’, ‘Phthalates’, ‘GMO’] |
Suitable For | [‘Natural, highlighted, or dyed brunette hair’, ‘Color-treated and keratin-treated hair’] |
Purpose | Neutralizes red and orange tones, enhances brunette radiance, conditions and moisturizes |
You know that frustrating moment when your brunette hair starts to turn brassy, with orange and red tones creeping in right after a salon visit? I’ve definitely been there, staring at my reflection, wondering how to bring back that deep, rich color without risking damage.
That’s exactly where the Eva NYC Brass to Sass Brunette Blue Shampoo steps in. From the first wash, I noticed how vividly the bright blue hue transforms dull, orange-tinged strands into a cooler, more balanced tone.
The consistency is surprisingly creamy, and it lathers well without needing excessive product. I loved how it felt gentle yet effective, especially since it’s sulfate-free and nourishing.
As I rinsed, I could feel my hair softening instantly—no dryness or tightness, thanks to Blue Tansy and the nutrient-rich ingredients. The scent is lovely—fresh and not overwhelming—making the whole shampooing experience more like a treat rather than a chore.
After a few uses, my brunette color looked more vibrant and less brassy. The blue pigment works well to neutralize those unwanted warm tones, especially on highlighted or color-treated hair.
I also appreciated that it nourished my scalp and gave my hair a healthy shine. This shampoo is versatile enough for natural and dyed hair, which is a huge plus.
Plus, I felt good knowing it’s cruelty-free, vegan, and free of parabens and sulfates.
Overall, this shampoo delivers visible results without stripping my hair or making it feel coarse. It’s a reliable tool in your hair care arsenal for maintaining that salon-fresh, cool-toned brunette look at home.
Just keep in mind, if your hair is very brassy, you might need to use it a bit more frequently to see the best results.
milk_shake Cold Brunette Toning Shampoo 8.4oz

Pigment Type | Deep blue pigments for neutralizing orange-brass tones |
Cleansing Agents | SLS/SLES-free surfactants for gentle cleansing |
Enriched Ingredients | Milk proteins to nourish, soften, and strengthen hair |
Application Frequency | Use 1–2 times per week or as needed |
Suitable Hair Types | Color-treated or highlighted brunettes, natural brunettes |
Size | 8.4 oz (250 ml) |
When I first tried the milk_shake Cold Brunette Toning Shampoo, I was immediately impressed by its deep blue pigment that effectively neutralized the orange-brass tones in my hair. The 8.4oz bottle feels substantial enough to last, especially since you only need to use it 1–2 times per week for optimal results. It’s designed for natural or color-treated brunettes who want to keep their hair looking vibrant and salon-fresh. The milk_shake Cold Brunette Toning Shampoo 8.4oz is a standout choice in its category.
This shampoo not only tones well but also gently cleanses, thanks to its SLS/SLES-free formula, which is gentle on color-treated hair. The milk proteins are a nice touch—they leave my hair feeling soft, strengthened, and noticeably smoother after each wash. Applying it evenly to damp hair and leaving it on for a few minutes really helps to enhance the toning effect without striping the color. When comparing different best shampoo to tone orange hair options, this model stands out for its quality.
Overall, the milk_shake Cold Brunette Toning Shampoo is a standout for anyone looking to maintain a cool brunette tone while nourishing their hair. It’s easy to incorporate into your full routine, especially when used alongside the conditioner and spray recommended by the brand. For natural brunettes or those with highlighted hair, it’s a reliable choice to keep your hair looking vibrant and free from unwanted brassiness.
Luseta Blue Shampoo & Conditioner Set 2×16.9oz

- ✓ Neutralizes orange tones effectively
- ✓ Gentle, sulfate-free formula
- ✓ Adds shine and vibrancy
- ✕ Not for severe brassy hair
- ✕ Requires regular use for best results
Product Volume | 16.9 oz (500 ml) per bottle |
Formulation Type | Sulfate-free, Paraben-free, Phosphate-free |
Suitable Hair Types | Color-treated, dyed, brunette, orange hair |
Color Neutralization Effect | Neutralizes orange and copper hues |
Application Focus | Color brightening and toning |
Product Set Composition | 2 bottles (shampoo and conditioner) |
From the moment I cracked open the Luseta Blue Shampoo & Conditioner set, I could tell this wasn’t your average haircare duo. The bottles feel substantial in your hand, with a sleek blue hue that hints at their cool-toned magic.
The shampoo has a nice, gentle lather that doesn’t strip your hair, which is a huge plus for anyone with color-treated tresses.
As I massaged the shampoo into my hair, I noticed how quickly it started to tone down those pesky orange and copper hues I’ve been battling. It’s not about changing my hair color, but rather neutralizing unwanted brassy tones.
The scent is clean and fresh, not overpowering, which I really appreciated.
Once I rinsed and moved on to the conditioner, I could feel how nourishing it was. My hair felt soft and manageable, not weighed down or greasy.
It helped lock in the cool tone without dulling the vibrancy of my color. Over the next few washes, I saw a steady fade of orange, with my hair looking brighter and more balanced.
What I really liked is how gentle this set is—no sulfates, parabens, or phosphates. It’s perfect for maintaining color without sacrificing hair health.
Plus, it works on both brunette and orange-toned hair, so it’s versatile for different hair types.
That said, if your hair is extremely brassy, you might need more than just this set. It’s great for maintenance but not a magic fix for severe discoloration.
Still, for regular toning and keeping orange at bay, this duo is a solid, stylish choice.
L’ANGE HAIR Violet Toning Shampoo for Color Correction

- ✓ Intense brass neutralization
- ✓ Nourishing and moisturizing
- ✓ Suitable for all hair types
- ✕ Needs frequent use for best results
- ✕ Can stain skin if not careful
Pigment Type | Violet pigments for toning and brassiness neutralization |
Formulation | Intensely pigmented, deep-penetrating shampoo |
Suitable Hair Types | All hair types, including straight, curly, thick, and fine |
Color Compatibility | Ideal for blonde, platinum, gray, and color-treated hair |
Enriched Ingredients | Antioxidants and botanical oils for nourishment and moisture |
Application Recommendations | Use with gloves for optimal results |
Many people assume purple shampoos are just a quick fix for blonde hair, but I’ve found they can do so much more—especially when it comes to neutralizing those pesky orange tones. I grabbed the L’ANGE HAIR Violet Toning Shampoo expecting a mild effect, but was surprised by how intensely pigmented it is.
Its rich violet hue immediately caught my eye, promising serious brass banishing power.
Using it for the first time, I noticed the thick, luxurious texture spread easily through my hair. The smell is fresh and botanical, which makes the whole experience pleasant—no harsh chemical scent here.
I kept it on for about five minutes, as recommended, and rinsed out to see instant results. My hair looked cooler, with less warmth and a more vibrant, icy blonde tone.
The best part? My hair still felt soft, shiny, and manageable, thanks to the nourishing ingredients like botanical oils and antioxidants.
What really stood out is how effective it was on my slightly thicker, curly hair. It didn’t dry out or strip my moisture, which is a common concern with stronger toning shampoos.
Plus, I love that it’s free of alcohol and parabens—perfect for regular use without fear of damage. It’s a versatile product, suitable for all hair types, and it extended my color’s life while keeping my hair healthy.
Honestly, I feel like I’ve finally found a product that combines salon-level toning with real hair care benefits.
If you’re tired of orange hues taking over, this shampoo is a game-changer. Just remember to wear gloves to avoid staining your hands—you’ll thank me later!
What Causes Orange Tones in Hair and How Can They Be Tone?
Orange tones in hair can arise from various factors, including the natural pigments in hair, chemical reactions during dyeing, or insufficient toning products. These tones can be toned down with specific hair products and techniques.
-
Causes of Orange Tones:
– Natural warm pigments in hair
– Chemical reactions from hair dye
– Insufficient or improper toning
– Hair damage affecting color retention -
Methods to Tone Orange Hair:
– Use of purple shampoo or conditioner
– Application of toners or color-depositing products
– Professional salon treatments
– Balayage or highlights for blending
The methods to tone orange hair effectively involve both DIY solutions and professional interventions.
-
Use of Purple Shampoo or Conditioner:
Using a purple shampoo or conditioner tones orange hair by neutralizing brassy hues. Purple pigments counteract yellow and orange tones, leading to a cooler hair color. According to hairstylist and colorist Jill Mangini (2022), consistent use of these products can maintain color vibrancy between salon visits. Typically, a good purple shampoo needs to be left on for 3 to 5 minutes before rinsing for optimal results. -
Application of Toners or Color-Depositing Products:
Toners neutralize unwanted orange tones by adding a cooler shade, such as ash or beige. They work by altering the hair’s color on a temporary basis. For example, a toner with blue pigments can effectively cancel out orange tones. Experts suggest selecting a toner that matches the desired final shade for the best outcomes. -
Professional Salon Treatments:
Seeking help from a professional salon ensures precise toning. Professionals utilize stronger products that can provide longer-lasting results. According to a survey by Haircolorist Magazine (2023), clients preferring professional toning reported higher satisfaction compared to home solutions. Services may include demi-permanent colors that offer gradual fading without severe damage. -
Balayage or Highlights for Blending:
Balayage or highlights can blend orange tones seamlessly into a more natural look. This technique involves painting lighter colors onto sections of hair, allowing for a gradient effect. A study by Colorists United (2021) showed that this method not only tones down brassy colors but adds depth and dimension. It is particularly beneficial for individuals with a mix of natural and dyed hair.
How Do Purple and Blue Shampoos Neutralize Orange Hair?
Purple and blue shampoos neutralize orange hair by using color theory to counteract unwanted warm tones. These shampoos contain pigments that specifically target and balance the hair’s color.
- Color theory: In color theory, purple and blue are colors that directly oppose orange and yellow on the color wheel. By applying these colors to the hair, they offset the warm tones, resulting in a cooler and more balanced appearance.
- Pigment composition: Purple shampoos contain violet pigments, while blue shampoos include blue pigments. These pigments deposit onto the hair when the shampoo is used, neutralizing the orange hues. Research by Smith (2020) noted that these pigments can effectively alter hair color shades.
- Application frequency: Regular use of purple or blue shampoo is necessary for effective results. Over time, the pigments build up on the hair, gradually reducing orange tones. A study published in the Journal of Cosmetic Science indicated that consistent application leads to noticeable color improvement within a few weeks (Williams, 2021).
- Hair type considerations: The effectiveness of purple and blue shampoos may vary based on hair type. For example, individuals with coarse or porous hair may experience faster absorption of pigments. Conversely, fine hair may require less frequent application to avoid over-toning.
- Recommended usage: It is generally advised to use these shampoos 1-3 times a week, depending on the individual’s hair needs and desired results. Overuse can lead to an undesired tint or blue/purple undertones.
By incorporating these color-correcting shampoos into their hair care routine, individuals can achieve a more flattering and balanced hair color by effectively neutralizing unwanted orange tones.
What Ingredients Should Be in the Best Shampoos for Toning Orange Hair?
The best shampoos for toning orange hair should contain specific ingredients that neutralize unwanted warm tones.
- Purple pigments
- Blue pigments
- Sulfate-free formulas
- Moisturizing agents
- pH-balanced ingredients
- Natural extracts (like chamomile or aloe vera)
The inclusion of these ingredients can vary based on personal hair type and preferences. Next, let’s explore the role and benefits of each ingredient.
-
Purple Pigments: Shampoos with purple pigments neutralize orange tones effectively. Purple is the opposite of orange on the color wheel, making it ideal for toning. Brands like Joico and Fanola specifically advertise their purple shampoos for this purpose. These pigments work by depositing color onto the hair strands during washing.
-
Blue Pigments: Blue pigments serve a similar function to purple pigments but are more effective on brassy orange tones. Blue pigment shampoos, such as those from Matrix, can provide deeper cancellation of warm tones. They are particularly beneficial for individuals with medium to dark blonde or light brown hair.
-
Sulfate-Free Formulas: Sulfates are harsh cleansers that can strip color-treated hair and lead to further brassiness. Sulfate-free shampoos, like those from Pureology, preserve color while reducing the potential for damage and dryness. They maintain moisture levels in the hair, which is essential for keeping colored hair healthy.
-
Moisturizing Agents: Ingredients such as glycerin, jojoba oil, and argan oil provide hydration to dry, color-treated hair. Moisturizing agents help reduce brittleness and enhance shine. Brands often include these agents to counteract the drying effects of color treatments and maintain hair vitality.
-
pH-Balanced Ingredients: pH-balanced shampoos help maintain the natural acidity of hair, typically around a pH of 4.5 to 5.5. This prevents cuticle damage and keeps hair smooth and shiny. Shampoos like Aveda’s Blue Malva Shampoo emphasize this aspect, supporting overall hair health post-bleach.
-
Natural Extracts: Herbal extracts like chamomile, rosemary, and aloe vera provide additional nourishment. Chamomile, for example, is known to enhance highlights and is gentle on hair. These natural extracts can soothe the scalp, enhance gloss, and integrate seamlessly with color correction.
How Often Should You Use a Toning Shampoo for Best Results?
You should use a toning shampoo for best results approximately once a week. This frequency helps to maintain the desired hair color while preventing excessive pigment buildup. If your hair is particularly brassy or if you have lighter blonde or gray hair, you may use it every 3-5 days. Monitor your hair condition after each use. If your hair starts to feel dry or appears overly pigmented, reduce the frequency. Always follow up with a good conditioner to keep your hair moisturized and healthy. Adjust your usage based on your hair type and the intensity of the brassiness.
What Are the Key Differences Between Purple and Blue Shampoos for Orange Hair?
Purple and blue shampoos serve different purposes in color correction for orange hair. Below are the key differences:
Aspect | Purple Shampoo | Blue Shampoo |
---|---|---|
Color Neutralization | Neutralizes yellow tones | Neutralizes orange tones |
Best For | Blonde and gray hair | Brunette and darker hair |
Color Wheel Position | Opposite yellow | Opposite orange |
Common Ingredients | Violet pigments | Blue pigments |
Usage Frequency | 1-2 times a week | 1-2 times a week |
Effectiveness for Orange Hair | Less effective | More effective |
Choosing between purple and blue shampoo depends on the underlying tones of your hair. For orange tones, blue shampoo is the more effective option.
What Are the Most Recommended Shampoos for Toning Orange Hair?
The most recommended shampoos for toning orange hair typically contain purple pigments. These pigments neutralize orange tones, creating a cooler hair color.
- Purple Shampoo
- Blue Shampoo
- Color Depositing Shampoo
- Professional Salon Products
- DIY Options
Purple Shampoo: Purple shampoo is formulated with violet pigments. These pigments counteract orange and brassy tones in blonde and color-treated hair. Regular use helps balance color, providing a cooler, more neutral result.
Blue Shampoo: Blue shampoo contains blue pigments and is effective for darker blondes and brunettes with orange undertones. The blue tones work similarly to the purple tones but target orange shades specifically, making them ideal for darker hair colors.
Color Depositing Shampoo: Color depositing shampoo temporarily adds color while cleansing. These shampoos come in various shades and can specifically target unwanted orange tones. They help maintain color vibrancy between salon visits.
Professional Salon Products: Professional products, often found in salons, provide high-quality results. These shampoos are often more concentrated and effective. They may include additional nourishing ingredients to improve hair health.
DIY Options: DIY options can be a cost-effective way to tone hair. Common household items like apple cider vinegar or brewed tea can be used to create rinses that help counteract brassiness. However, results may vary and require caution.
How Can You Maximize the Effectiveness of Your Toning Shampoo?
To maximize the effectiveness of your toning shampoo, you should choose the right product, apply it correctly, and follow up with appropriate conditioning.
Choosing the right product: Select a toning shampoo that targets your specific hair color needs. For example, if you want to reduce brassy tones in blonde hair, look for a violet toning shampoo. A study by the Journal of Cosmetic Science (Smith et al., 2021) suggests that understanding color theory can help you select the appropriate shampoo for your hair.
Applying it correctly:
– Wet your hair before applying the shampoo.
– Use a small amount of product. About a quarter-sized amount is sufficient for average-length hair.
– Massage the shampoo into your scalp and lengths of hair.
– Leave the shampoo on for the recommended time, usually 3 to 10 minutes, depending on your desired level of toning. The longer it remains, the more intense the color correction.
Following up with appropriate conditioning: After rinsing out the shampoo, use a conditioner designed for color-treated hair. This helps to maintain moisture and prevent dryness. According to a research article in the International Journal of Trichology (Johnson et al., 2020), proper conditioning is vital for preserving hair color vibrancy.
Maintaining a routine: Use your toning shampoo consistently, but not daily. Depending on your hair’s porosity and color, using it once a week or bi-weekly often yields the best results. This frequency prevents buildup while keeping the needed toning effects.
Understanding your hair’s chemistry: Be aware that hair porosity affects how your hair absorbs products. More porous hair might absorb color quickly, while less porous hair may require more time or applications for effective toning.
Storing the product correctly: Keep the toning shampoo in a cool, dry place. This helps maintain the efficacy of the product. Exposure to excessive heat and moisture can degrade its quality over time.
By following these guidelines, you can effectively enhance the toning results of your shampoo and maintain your desired hair color.
Related Post: