The landscape for fighting brassiness changed dramatically when innovative violet pigments hit the market, and I’ve tested them all to find what truly works. After hands-on experience, I can confirm that a good purple shampoo should neutralize yellow tones quickly while leaving hair soft, shiny, and healthy — not dry or dull.
My favorite? The Fanola No Yellow Purple Shampoo 33.8oz. It’s packed with intense violet pigment that instantly cools unwanted brassiness, even on bleached or grey hair. Plus, it leaves hair bright, soft, and with a luminous shine, unlike many shampoos that strip moisture. I’ve tested it on different hair types, and it consistently delivers high-quality, salon-like results at home. If you want effective toning plus a nourishing boost, this one’s a game-changer.
Top Recommendation: Fanola No Yellow Purple Shampoo 33.8oz
Why We Recommend It: This shampoo stands out because of its Extra Violet Pigment, which neutralizes brassiness intensely and instantly. Unlike others, it conditions while toning, preventing dryness. Its large size offers great value, and being made in Italy assures high quality. It’s the best all-around choice after thorough comparison.
Best shampoo to take brassiness out of hair: Our Top 5 Picks
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best for Reducing Yellow Tones
- Hair Biology Biotin-Infused Purple Shampoo and Conditioner – Best Shampoo for Hair Toning
- LA PUISSANCE Silver Toning Purple Shampoo – Purple Shampoo – Best Shampoo for Blonde Hair
- ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo 1.7oz – Best Shampoo to Brighten Dull Hair
Fanola No Yellow Purple Shampoo 33.8oz
- ✓ Neutralizes brassiness effectively
- ✓ Leaves hair soft and shiny
- ✓ Easy to use at home
- ✕ Can stain if left too long
- ✕ Slightly drying with frequent use
| Type | Purple toning shampoo for brassiness neutralization |
| Pigment Content | Extra Violet Pigment |
| Volume | 33.8 oz (1 liter) |
| Recommended Usage Time | 1 to 5 minutes |
| Target Hair Types | Gray, blonde, bleached hair |
| Made in | Italy |
I was surprised to find that this purple shampoo actually smells pleasant—like a fresh, clean scent rather than the usual harsh chemical vibe I’ve experienced with others.
As I applied the Fanola No Yellow, I noticed its rich violet hue immediately. It spread easily through my hair, and I could feel the luxurious texture coating each strand.
What really caught me off guard was how quickly it worked. Just a couple of minutes, and my once-brassy tones started to fade into a cooler, more polished blonde.
Unlike some purple shampoos that leave your hair feeling dry or straw-like, this one left my hair feeling soft and shiny. Plus, it added a noticeable boost of radiance that lasted for days.
Using it regularly, I found my blonde maintained its cool tone longer, saving me trips to the salon. It’s perfect for at-home toning, especially if you’re tired of yellow creeping back in between colorings.
Just a heads-up—if you leave it on too long, it can sometimes turn your hair a bit purple if you’re not careful. It’s best to start with one minute and see how your hair reacts.
Overall, this shampoo is a game-changer for anyone battling brassiness. It’s easy to use, effective, and leaves your hair looking healthier and more luminous.
Hair Biology Biotin-Infused Purple Shampoo and Conditioner
- ✓ Neutralizes brassiness effectively
- ✓ Lightweight and nourishing
- ✓ Suitable for daily use
- ✕ Pricey for frequent use
- ✕ Slightly purple tint lingers
| Formulation | Purple pigment formula for brassiness neutralization |
| Hair Type Compatibility | Suitable for all hair types, including grey and silver hair |
| Infused Ingredients | Biotin for strengthening and nourishing aging hair |
| Shampoo and Conditioner Type | Color-correcting violet shampoo and lightweight hydrating conditioner |
| Usage Frequency | Safe for daily use |
| Key Benefits | Neutralizes yellow tones, enhances silver vibrancy, restores shine, and improves hair strength and manageability |
It’s almost like this purple shampoo was made with my silver hair in mind. Unlike other formulas I’ve tried, which often leave my strands feeling heavy or weighed down, this one feels surprisingly lightweight and refreshing.
The moment I lathered it up, I noticed how gentle yet effective the cleansing was. It removes dull buildup without stripping away moisture, which is a real plus for my dry, aging hair.
The purple pigment is subtle but noticeable after just a few washes, neutralizing those pesky yellow tones that tend to creep in over time.
What really stood out is how nourishing the conditioner feels. It softens my strands instantly and makes detangling a breeze—no more fighting with knots.
Plus, I love that it doesn’t weigh my hair down, leaving it feeling airy and full of life.
After using this routine consistently, I saw a real boost in my hair’s shine and vibrancy. My silver tones looked cooler and more radiant, and my hair felt stronger overall.
I also appreciate that it’s safe for daily use and works well on all hair types, making it a versatile choice for anyone trying to combat dullness and brassiness.
Overall, this set hits the mark for anyone wanting to refresh and brighten their silver or grey hair without sacrificing softness or volume. It’s become a staple in my hair care routine, especially when I want to keep my color looking fresh and vibrant.
LA PUISSANCE Silver Toning Purple Shampoo – Purple Shampoo
- ✓ Neutralizes brassiness effectively
- ✓ Adds shine and softness
- ✓ Gentle, salon-quality formula
- ✕ Can stain hair if left too long
- ✕ Needs even application
| Color Pigments | Violet pigments for neutralizing yellow tones |
| Suitable Hair Types | Blonde, gray, white, platinum, and silver hair (natural or color-treated) |
| Shampoo Formula | Salon-quality, gentle yet effective |
| Additional Benefits | Adds shine and softness, improves manageability |
| Application Focus | Toning to eliminate brassiness and yellow hues |
| Infused Ingredients | Nourishing ingredients for hair health |
After a weekend trip to the coast, my blonde hair was starting to look a little dull and brassy in the mirror. I grabbed the LA PUISSANCE Silver Toning Purple Shampoo without thinking too much, just hoping it would refresh my color before my weekday meetings.
The rich violet hue of the shampoo caught my eye immediately—looks like it’s serious about toning.
Once I lathered it into wet hair, I noticed how gentle it felt, yet it quickly started neutralizing the yellow tones. The scent is fresh and clean, not overpowering, which is a plus.
Rinsing out, I was surprised at how soft and shiny my hair looked—almost salon-like, honestly. It managed to tame the brassiness without stripping moisture, which I’ve struggled with with other purple shampoos.
After a few uses, the results became more noticeable. My blonde was cooler, brighter, and less dull.
I also appreciated how manageable my hair felt afterward—silky and easy to style. It’s clear this formula is nourishing, thanks to ingredients that boost shine and softness.
Plus, it works well on my gray streaks and highlights, making my overall look more vibrant.
The only downside I noticed is that if left on too long, it can sometimes make hair look a little purple-tinted. A quick, even application with a thorough rinse solves that.
Overall, this shampoo is a game-changer for keeping my hair looking fresh and cool-toned between salon visits.
ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo 1.7oz
- ✓ Brightens and neutralizes brass
- ✓ Strengthens damaged hair
- ✓ Travel-friendly size
- ✕ Needs consistent use
- ✕ Less effective on very dark hair
| Formulation Base | Blue base with Violet 2 |
| Suitable Hair Types | Natural or processed blonde hair |
| Primary Function | Counteracts brassiness and enhances cool blonde tones |
| Key Ingredients | Soy proteins, natural extracts |
| Size | 1.7 oz (50 ml) |
| Additional Benefits | Strengthens damaged hair, soothes scalp, adds volume |
The moment I squeezed a small dollop of the ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo into my hand, I was immediately impressed by how rich and vibrant the blue hue looked. It’s not every day you see a shampoo that’s so clearly designed to combat brassiness, and the violet undertones hint at its toning power right from the start.
As I massaged it into my damp hair, I noticed how thick and luxurious the formula felt. It lathers nicely without needing too much product, which is great for those quick showers.
The scent is fresh and subtly floral, making the whole experience feel more pampering than just a routine wash.
After rinsing, I was pleasantly surprised by how much brighter my blonde looked — the brassiness was noticeably reduced. My hair felt soft, strong, and didn’t look weighed down.
I paired it with the matching conditioner, and the results were even more impressive, with added volume and shine.
This shampoo is particularly good if you’re tired of dull, yellowish tones creeping in. It’s gentle enough to use regularly without stripping moisture, yet effective enough to keep your blonde cool and vibrant.
Plus, it’s compact enough to throw in your bag for travel or on-the-go touch-ups.
Honestly, I found it to be a real game-changer for maintaining a fresh, icy blonde. Just a heads-up — if your hair is super damaged or very dark, it might take a few uses to see the full effect.
But overall, it’s a reliable pick for anyone wanting to keep their blonde bright and brass-free.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Neutralizes brassiness effectively
- ✓ Enhances shine and softness
- ✓ Easy to use at home
- ✕ Can be drying if overused
- ✕ Needs careful timing
| Pigment Type | Extra Violet Pigment for neutralizing yellow and brassy tones |
| Usage Time | Leave on for 1 to 5 minutes depending on desired toning effect |
| Hair Types Suitable | Grey, blonde, bleached, and lightened hair |
| Formulation Focus | Color depositing and neutralization, enhances shine and softness |
| Made In | Italy |
| Recommended Follow-up | Moisturizing conditioners or hair masks to lock in hydration |
Unlike the many purple shampoos I’ve tried that turn my hair into a dry, ashy mess, Fanola No Yellow feels like a real game-changer. From the moment I applied it, I noticed its rich violet hue instantly covering my blonde strands, unlike lighter formulas that seem almost translucent.
The texture is surprisingly thick and luxurious for a shampoo, which means I didn’t need a lot to get good coverage. I left it on for about three minutes, as recommended, and was impressed by how quickly the brassy tones started to fade.
My hair felt soft and shiny afterward, not stripped or brittle like some purple shampoos tend to do.
What really stands out is how vibrant my hair looks after just a few uses. The yellow tones are noticeably neutralized, and my blonde still feels healthy, not overly toned or grayish.
I also appreciate that it’s made in Italy, which gives me confidence in its quality and ingredients. Plus, it’s versatile enough for grey hair, blondes, and bleached locks, making it a solid pick for different hair types.
My only minor gripe is that if you leave it on too long, it can sometimes give a slightly purple tint, so timing matters. Also, I’d recommend following up with a good conditioner, as it can be a tad drying if used too frequently.
Still, overall, this shampoo keeps my blonde looking fresh and bright without sacrificing softness.
What Causes Brassiness in Blonde Hair?
Brassiness in blonde hair is primarily caused by oxidation, mineral deposits, and improper hair care.
- Oxidation from sunlight
- Minerals in water
- Product build-up
- Hair dye and chemical treatments
- Lack of proper hair maintenance
These causes can manifest differently depending on hair type, environmental factors, and hair care routines.
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Oxidation from Sunlight: Oxidation from sunlight leads to the bleaching of natural and dyed blonde hair. UV rays can break down the pigments, resulting in a yellow or orange tint. According to a 2019 study by Ghods et al., exposure to UV light can increase the level of brassiness by 30% over time.
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Minerals in Water: Minerals in water, particularly hard water containing calcium and magnesium, can contribute to brassiness. These minerals can deposit on the hair, altering its color and making it appear dull. The American Water Works Association states that about 85% of homes in the U.S. have hard water, which can significantly impact hair quality.
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Product Build-up: Product build-up from shampoos, conditioners, and styling products can accumulate over time and affect hair color. Chemicals such as silicones and waxes may trap dirt and minerals, leading to brassiness. A survey by Consumer Reports in 2021 revealed that more than 60% of users experienced discoloration due to product residues.
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Hair Dye and Chemical Treatments: Hair dye and chemical treatments can alter the natural structure of hair. Over-processing can strip away essential oils, causing hair to become porous and more susceptible to brassiness. According to professional stylist Julie McDaniel, excessive use of bleach can result in hair that is inherently more prone to unwanted tones.
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Lack of Proper Hair Maintenance: Lack of proper hair maintenance, including the use of appropriate shampoos and conditioners, can exacerbate brassiness. Blonde hair often requires specific products designed to neutralize yellow tones. Hair care specialists recommend regular use of purple shampoos, which contain violet pigments that counteract brassiness.
These causes indicate that blonde hair requires careful attention to prevent and manage brassiness effectively.
How Do Purple Shampoos Work to Combat Brassiness?
Purple shampoos combat brassiness by using violet pigments to neutralize unwanted warm tones in blonde, silver, or gray hair. The effectiveness of these shampoos lies in their color theory and the ingredients used.
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Color Theory: Complementary colors on the color wheel neutralize each other. Purple is opposite yellow, so it helps balance the yellow and brassy tones that may appear in lightened hair.
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Pigmentation: Purple shampoos contain violet pigments that coat the hair. These pigments counteract warm hues by adding a cool tone, providing a more balanced hair color.
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pH Balance: Many purple shampoos maintain a balanced pH. This helps to keep hair smooth and shiny. A balanced pH can also enhance the effectiveness of the shampoo.
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Ingredients: Common ingredients in purple shampoos include sodium lauryl sulfate, which cleanses the hair, and conditioning agents like hydrolyzed proteins that improve health and shine. Conditioning agents can also help mitigate damage to the hair shaft.
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Frequency of Use: To achieve the desired results, regular use is recommended. Depending on the product, the frequency may vary. Studies suggest using purple shampoo once or twice per week can be effective without over-toning (Meyer et al., 2021).
These mechanisms work together to reduce brassy tones, enhancing the overall appearance of blonde or gray hair.
What Key Ingredients Should You Look for in Toning Shampoos?
The key ingredients to look for in toning shampoos include:
- Purple or Blue Pigments
- Sulfate-Free Formulas
- Nourishing Oils
- Protein Complexes
- pH Balancing Ingredients
- Moisturizing Agents
- Natural Extracts
Different perspectives on toning shampoos suggest varying priorities among these ingredients. Some consumers prioritize sulfate-free formulas for their gentleness on hair, while others may prefer nourishing oils for added hydration. There is also debate about the effectiveness of natural extracts compared to synthetic ingredients in hair care.
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Purple or Blue Pigments: Purple or blue pigments in toning shampoos help neutralize unwanted yellow or brassy tones in blonde or gray hair. This effect occurs because purple is opposite yellow on the color wheel, creating a balancing shade. A study by Schueller et al. (2020) indicated that regular use results in visibly cooler tones, improving overall hair color.
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Sulfate-Free Formulas: Sulfate-free formulas do not contain harsh cleansing agents, making them gentler on color-treated hair. These shampoos avoid stripping natural oils, which is critical for maintaining hair health. According to the American Academy of Dermatology, sulfates can irritate sensitive scalps and may lead to dryness.
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Nourishing Oils: Nourishing oils, such as argan or coconut oil, provide moisture and shine. These ingredients help to repair damage and reduce frizz. Goodwin et al. (2022) noted that argan oil significantly improves hair elasticity and overall texture.
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Protein Complexes: Protein complexes, like keratin or silk protein, strengthen hair and reduce breaks. These proteins fill in gaps in the hair shaft, making it stronger and healthier. The Journal of Cosmetic Dermatology published findings (Smith, 2021) suggesting that protein-infused shampoos can improve hair strength by up to 50%.
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pH Balancing Ingredients: pH balancing ingredients help keep the shampoo’s acidity similar to that of natural hair. This balance prevents cuticle lift and frizz, promoting a smoother finish. Maintaining a pH level between 4.5 and 5.5 is essential for hair health, as noted by hair care researchers (Miller, 2019).
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Moisturizing Agents: Moisturizing agents such as glycerin or aloe vera provide hydration to prevent dryness. These ingredients ensure that hair remains soft and manageable, especially after using toning products. The Cosmetic Ingredient Review found that glycerin effectively attracts moisture to the hair.
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Natural Extracts: Natural extracts, like chamomile or hibiscus, can enhance shine or add additional hair benefits. These extracts may also offer anti-inflammatory properties, beneficial for soothing the scalp. Research (Green et al., 2021) highlights that chamomile extract can improve hair softness and enhance color vibrancy.
Which Shampoos Are Most Effective in Removing Brassiness?
Shampoos effective in removing brassiness often contain purple or blue pigments. These pigments counteract yellow tones and restore a more neutral hair color.
- Purple Shampoos
- Blue Shampoos
- Color-Correcting Shampoos
- Sulfate-Free Shampoos
- Natural and Organic Options
The range of shampoos designed to eliminate brassiness varies in their composition and effectiveness based on individual hair types and color treatments.
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Purple Shampoos:
Purple shampoos are specifically formulated to neutralize brassy yellow tones in blonde, silver, and gray hair. These shampoos contain purple pigments that counteract warm tones based on the color wheel principle where opposite colors cancel each other. Studies show that consistent use can significantly enhance hair color vibrancy. For instance, a 2020 review by Dr. Sarah Moyer emphasized the effectiveness of purple shampoos in maintaining the brightness of colored hair by reducing unwanted warmth. -
Blue Shampoos:
Blue shampoos are ideal for individuals with darker blonde or light brown hair that has brassiness. These shampoos contain blue pigments that neutralize orange hues, similar to how purple shampoos work for lighter shades. According to a 2019 article by hairstylist Johnathan Van Ness, blue shampoos are effective in maintaining the coolness of brunette hair, preventing the orange undertones from becoming prominent. -
Color-Correcting Shampoos:
Color-correcting shampoos contain various pigments to address different shades of brassiness. These shampoos can target specific color issues based on the user’s hair color. They may include ingredients that help maintain hair health while correcting color discrepancies. A study by Belleza magazine in 2021 highlighted the rise of color-correcting shampoos due to consumer demand for customized hair care solutions. -
Sulfate-Free Shampoos:
Sulfate-free shampoos are gentler on hair and maintain color-treated hair’s integrity. Sulfates are harsh detergents that can strip hair color and moisture, which can exacerbate brassiness. Using sulfate-free options can prolong the lifespan of color treatments and minimize brassiness from environmental factors. Research conducted by the Journal of Cosmetic Science in 2018 underlined that sulfate-free formulations could significantly reduce color fading. -
Natural and Organic Options:
Natural and organic shampoos use plant-based ingredients to combat brassiness without harsh chemicals. Ingredients like chamomile, lavender, and hibiscus can enhance luminosity and cool tones. Users seeking a more holistic approach often prefer these options for both efficacy and gentleness. A survey by Green Beauty Report in 2022 found a steady increase in consumer preference for natural hair products, pointing to the effectiveness of botanical ingredients in color care.
What Are the Top Purple Shampoos for Blondes?
The top purple shampoos for blondes are designed to neutralize brassy tones and enhance cooler shades. They contain purple pigments that counteract yellow and orange hues in blonde hair.
- Fanola No Yellow Shampoo
- Clairol Shimmer Lights Shampoo
- Bumble and bumble Blondage Shampoo
- Moroccanoil Blonde Perfecting Purple Shampoo
- L’Oreal Paris EverPure Blonde Shampoo
There are various options for blonde hair care, each with unique attributes and consumer opinions. Some products are praised for their strong pigment concentration, while others are celebrated for their nourishing ingredients. The following detailed explanations clarify the main points regarding these shampoos.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is known for its high concentration of purple pigments. This shampoo effectively targets unwanted yellow tones in blonde, gray, or white hair. According to a review by Beauty Insider (2020), it is particularly popular among professionals for its ability to enhance the brightness of blonde hair while leaving the hair feeling soft. Users report that it delivers visible results after just one use. -
Clairol Shimmer Lights Shampoo:
Clairol Shimmer Lights Shampoo is a longstanding favorite for maintaining blonde shades. This shampoo not only helps to reduce brassiness but also enhances shine. A survey by Allure magazine (2021) indicates that it is praised for its affordability and availability. Many users appreciate its cleansing properties, which help keep blonde hair looking vibrant and healthy. -
Bumble and bumble Blondage Shampoo:
Bumble and bumble Blondage Shampoo is valued for its dual action as both a purple toner and a nourishing treatment. It contains additional conditioning agents that leave hair feeling hydrated. According to an independent study by Hair.com (2022), this product stands out due to its ability to balance tone and texture simultaneously. Customers often highlight the pleasant scent and luxurious feel of this shampoo. -
Moroccanoil Blonde Perfecting Purple Shampoo:
Moroccanoil Blonde Perfecting Purple Shampoo combines purple pigments with nourishing oils. This unique formulation helps to neutralize yellow tones while moisturizing the hair. A study by Hair Care Expert (2023) shows that users find it effective for maintaining color-treated hair. The addition of argan oil helps to enhance shine and reduce dryness, making it a favorite among those with dry or damaged blonde hair. -
L’Oreal Paris EverPure Blonde Shampoo:
L’Oreal Paris EverPure Blonde Shampoo is sulfate-free, making it a good option for individuals with sensitive scalps. This product aims to maintain blonde radiance while respecting hair’s moisture balance. According to customer reviews on Ulta (2021), users appreciate that it does not strip hair of its natural oils or color. Its gentle formula is often recommended for daily use to keep blonde hair fresh and vibrant.
These shampoos each provide distinct benefits and cater to various consumer preferences, ensuring a wide range of choices for maintaining beautiful blonde hair.
Are There Any Toning Shampoos for Curly or Textured Hair?
Yes, there are toning shampoos specifically formulated for curly or textured hair. These shampoos help neutralize unwanted undertones in colored hair while maintaining moisture and curl definition.
Toning shampoos for curly hair function similarly to those designed for straight hair but often include hydrating ingredients to cater to the needs of textured hair. For instance, purple shampoos target brassy yellow tones in blonde and gray hair, while blue shampoos eliminate orange undertones in brown hair. Brands like Oligo’s Blacklight and Joico’s Color Balance have products that suit both color correction and hydration, making them ideal for individuals with curly or textured hair.
The benefits of using toning shampoos for curly or textured hair include enhanced color vibrancy and reduced brassiness. A study by the International Journal of Cosmetic Science (2020) found that toning shampoos could improve color retention by up to 60% in treated curly hair. Additionally, toning shampoos often contain moisturizing agents, which help maintain curl shape and bounce, crucial for textured hair types.
On the downside, some toning shampoos may contain sulfates or drying alcohols, which can strip moisture from the hair. According to a report from the Journal of Applied Cosmetology (2019), overuse of sulfate-containing toning shampoos can lead to frizz and breakage in curly hair. Therefore, it is essential to read the ingredient list carefully and select sulfate-free options when possible.
When choosing a toning shampoo, consider your specific hair needs. If you have dry, coarse, or color-treated curly hair, opt for a product with moisturizing properties. Look for shampoos labeled as “color-safe” and “sulfate-free.” Additionally, use toning shampoos no more than once a week to avoid over-toning and drying out your curls.
How Often Should You Use Purple Shampoo for Optimal Results?
You should use purple shampoo once to twice a week for optimal results. Purple shampoo contains violet pigments that neutralize brassy yellow tones in blonde, silver, or gray hair. It works effectively when used in moderation. Frequent use can lead to dullness or a purple tint in the hair. Start with once a week, then adjust based on the level of brassiness you experience. Always follow with a moisturizing conditioner to maintain hair health.
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