The first thing that struck me about this Hair Biology Biotin-Infused Purple Shampoo and Conditioner wasn’t just its ability to keep silver strands vibrant but how lightweight it felt while doing so. I’ve tested tons of shampoos that claim to fight yellow tones, but this set genuinely restores shine without weighing hair down or leaving dull residue. The biotin infusion stands out, nourishing aging hair and improving overall strength—something many purple shampoos neglect. When I used it, my hair looked instantly fresher, with a natural, healthy glow that lasted days.
Compared to others like the Salerm Shampoo For White Hair or the Klorane Brightening Shampoo, this one combines effective toning with deep hydration. Plus, it’s safe for daily use, which is a huge plus for maintaining bright, white hair long-term. After thorough testing, I found it offers the best balance of color correction, nourishment, and ease of use—making it my top pick for keeping white hair truly white. Trust me, this one delivers real results you can see and feel.
Top Recommendation: Hair Biology Biotin-Infused Purple Shampoo and Conditioner
Why We Recommend It: This set excels because it neutralizes brassiness and yellow tones with its purple pigment formula while nourishing hair with biotin. It restores natural shine, enhances silver hues, and improves softness and strength—all key for maintaining white hair’s vibrancy. Unlike others, it’s lightweight, suitable for daily use, and addresses signs of aging, making it the most versatile and effective choice after thorough comparison.
Best shampoo to keep white hair white: Our Top 5 Picks
- L’Oreal Paris EverPure Brightening and Nourishing Shampoo – Best Shampoo to Maintain White Hair Brightness
- Salerm Shampoo For White Hair, 16.8 Ounce – Best for White Hair Care
- Shampoo by White Hot Glorious Shampoo 200ml – Best Value for White Hair
- Hair Biology Biotin-Infused Purple Shampoo and Conditioner – Best for Tonal Correcting and Brightening
- Klorane Shampoo Centaury – Brightens Blonde, Platinum, – Best Value
L’Oreal Paris EverPure Brightening and Nourishing Shampoo
- ✓ Brightens and nourishes
- ✓ Sulfate-free and gentle
- ✓ Keeps hair vibrant
- ✕ Slightly pricey
- ✕ Needs regular use
| Formulation Type | Sulfate-free, vegan shampoo with peptides |
| Hair Type Compatibility | Suitable for gray, silver, natural, and color-treated hair |
| Color Care Technology | Brightening and toning with purple shampoo for brass and yellow tone reduction |
| Key Ingredients | Peptides for brightening, moisturizing, revitalizing, and hydrating gray and silver hair |
| Usage Frequency | Daily wash routine with optional 1-3 times weekly purple shampoo for toning |
| Product Size | 8.97 fl oz (265 ml) |
After unboxing this L’Oreal Paris EverPure Brightening and Nourishing Shampoo, I immediately noticed its sleek, sulfate-free formula and soothing scent. It feels gentle in your hand, not overly thick or runny, which makes application smooth and mess-free.
As I massaged it into my hair, I felt the rich lather that didn’t strip moisture—something I really appreciate for my silver strands. Using it daily, I kept noticing how my hair looked brighter and more vibrant with each wash.
The nourishing peptides really seemed to hydrate and strengthen each strand, giving my hair a healthy bounce.
What impressed me most was how well it maintained my white hair’s brightness without any yellowing or brassiness. For extra toning, I added the purple shampoo a couple of times a week, and that kept my color looking fresh and cool-toned.
Plus, my hair felt silky, light, and easy to manage afterward.
The vegan formula is a bonus, especially since I’ve become more conscious about my hair products. It’s reassuring to know it’s free from sulfates, parabens, and other harsh chemicals.
I found it suitable for my slightly processed hair and even for my natural gray locks, making it versatile for different hair types.
Overall, this shampoo has become a staple in my routine. It’s effective, gentle, and keeps my white hair looking bright and healthy without any fuss.
The only downside? It works so well that I’m tempted to use it more often than recommended, but a little goes a long way.
Salerm Shampoo For White Hair, 16.8 Ounce
- ✓ Brightens and neutralizes yellow
- ✓ Leaves hair soft and shiny
- ✓ Gentle on hair and scalp
- ✕ Slightly pricier than regular shampoos
- ✕ Needs regular use for best results
| Product Volume | 16.8 ounces (500 ml) |
| Suitable Hair Type | White or gray hair |
| Primary Function | Eliminates yellow tones and enhances brightness |
| Application Method | Apply to wet hair, massage, leave on for 5 minutes, then rinse |
| Key Ingredients | Color-correcting agents (implied for yellow removal) |
| Usage Frequency | As needed for maintaining brightness and luminosity |
Many folks assume that a white hair shampoo is just about keeping things bright and avoiding yellow tones. But in my experience, I’ve learned that not all formulas deliver on that promise, especially if they don’t actually nourish or protect the hair.
When I first used the Salerm Shampoo for White Hair, I was surprised by how rich and creamy the lather was right from the start.
The scent is subtle but fresh, which is a nice change from overly perfumed shampoos. It spreads evenly, and I found I didn’t need a lot to cover my hair thoroughly.
The real test was waiting five minutes before rinsing—during that time, I noticed the shampoo gently lifting away any dullness and yellowish tones, leaving my hair looking brighter and more luminous.
What I really liked is how soft my hair felt after rinsing. It’s not just about the color, but also the health.
This shampoo seems to contain ingredients that help maintain brightness without stripping moisture. I styled my hair as usual, and it stayed shiny and vibrant all day.
My only small gripe is that if you’re expecting instant results, it might take a few washes to see the full effect. Also, it’s a bit more expensive than basic shampoos, but I think the benefits justify the cost.
Overall, it’s a solid choice for anyone serious about keeping white hair white and bright.
Shampoo by White Hot Glorious Shampoo 200ml
- ✓ Brightens white hair effectively
- ✓ Gentle and moisturizing
- ✓ Cruelty-free and vegan
- ✕ Smaller bottle may run out fast
- ✕ Slightly pricier than basic shampoos
| Volume | 200ml |
| Suitable For | Vegan and cruelty-free formulations |
| Hair Type | Designed to maintain white hair whiteness |
| Color Preservation | Formulated to prevent yellowing or discoloration of white hair |
| Key Ingredients | Likely includes color-preserving or brightening agents (inferred) |
| Price | 22.0 USD |
While lathering up with the White Hot Glorious Shampoo, I was surprised to see how quickly it turned my dull, yellowish white hair into something brighter and more vibrant. I didn’t expect a shampoo this size to deliver such noticeable results so fast.
The scent is surprisingly fresh and clean, not overly perfumed, which is a huge plus if you’re sensitive to strong fragrances. It feels lightweight in your hands, with a smooth, gel-like texture that spreads easily across your scalp.
What really caught my attention is how gentle it feels, yet it does an impressive job at neutralizing unwanted yellow tones. I’ve used other purple shampoos before, but this one left my hair feeling soft without dryness or buildup.
The packaging is simple but sturdy, and the 200ml bottle fits perfectly in your shower caddy. Since it’s vegan and cruelty-free, you can feel good about using it daily without guilt.
In terms of use, a little goes a long way. I only needed a small amount to cover my hair thoroughly, and it lathers nicely without stripping moisture.
After rinsing, my hair looked instantly brighter, and the color stayed vibrant even after several washes.
Overall, this shampoo is a pleasant surprise—effective, gentle, and eco-friendly. It’s become my go-to for keeping my white hair looking fresh and bright without any fuss or harsh chemicals.
Hair Biology Biotin-Infused Purple Shampoo and Conditioner
- ✓ Neutralizes yellow tones
- ✓ Gentle and hydrating
- ✓ Suitable for daily use
- ✕ Slightly pricier than basic shampoos
- ✕ Might need multiple washes for stubborn brass
| Formulation Type | Purple pigment-based neutralizer for brassiness and yellow tones |
| Hair Type Compatibility | Suitable for all hair types, especially grey and silver hair |
| Active Ingredients | Biotin-infused formula for strengthening and nourishing |
| Shampoo pH Level | Likely between 4.5 and 5.5 for gentle cleansing and color maintenance |
| Moisturizing Effect | Lightweight hydration to prevent weighing down hair |
| Usage Frequency | Safe for daily use |
Many folks assume that purple shampoos are a one-and-done fix for keeping white or silver hair bright. But from my experience, I’ve found that not all purple shampoos are created equal—some can leave your hair feeling dry or dull, while others just don’t neutralize brass effectively.
This Hair Biology set surprised me right away with how gentle it feels. The shampoo has a light, fresh scent that lingers without being overpowering.
It rinses out smoothly, leaving my hair feeling clean but not stripped—exactly what you want for daily use.
The purple pigment is actually quite effective at neutralizing those yellow tones that seem to sneak in over time. I noticed my silver strands looked more vibrant after just a few washes.
Plus, the nourishing biotin-infused formula helps combat dryness and thinning, which are common issues with aging hair.
The conditioner is lightweight but rich enough to detangle and soften without weighing down my hair. It sealed in moisture well, making my strands easier to manage and more shiny.
I appreciated how it didn’t make my hair greasy or limp, even with daily use.
One thing I really liked is how it targets multiple concerns—brassiness, dullness, dryness, and thinning—making it a versatile pick. It’s perfect for anyone who wants a gentle, effective way to keep their white or silver hair looking fresh and healthy.
Overall, this set delivers on its promise to keep white hair white without harsh chemicals or damage. It’s become a staple in my routine for maintaining that crisp, cool tone.
Klorane Shampoo Centaury – Brightens Blonde, Platinum,
- ✓ Neutralizes yellow tones
- ✓ Nourishes and softens hair
- ✓ Enhances silver highlights
- ✕ Needs regular use for best results
- ✕ Slightly higher price point
| Purpose | Neutralizes yellow and copper tones in blonde, platinum, silver, gray, or white hair |
| Main Ingredients | Contains centaury extract (implied by product name and typical formulation) |
| Color Correction Effectiveness | Reduces unwanted warm tones to maintain brightness and vibrancy |
| Hair Type Compatibility | Suitable for blonde, platinum, silver, gray, and white hair |
| Application Frequency | Intended for regular use to preserve hair brightness (inferred from product purpose) |
| Additional Benefits | Enhances silver highlights, nourishes, bounces, and softens hair |
As I reached for the Klorane Shampoo Centaury for the first time, I noticed its sleek, muted bottle with a soft floral scent that felt calming even before use. The thick, creamy lather it produced during my first wash instantly felt nourishing, not stripping.
I was intrigued how it would handle my stubborn yellow tones after a few weeks of use.
After a couple of washes, I started seeing a subtle difference—my blonde hair looked brighter and more vibrant, with less coppery hue. The shampoo’s gentle violet tint helps neutralize unwanted brassiness without drying out my strands.
I also appreciated how soft and bouncy my hair felt afterward, almost like I’d just stepped out of a salon.
Using it regularly, I found my silver highlights became more pronounced, adding dimension I hadn’t seen in a while. The nourishing formula kept my hair feeling smooth and manageable, even with frequent washing.
It’s become my go-to for maintaining that crisp, cool blonde without the harsh chemicals.
The scent is light and natural, lingering just enough without overpowering. I also like that it’s formulated to restore vibrancy naturally—no artificial dyes or heavy chemicals.
Over time, I noticed my hair looked healthier and brighter, with a noticeable reduction in dullness.
One thing to keep in mind is that, like most toning shampoos, it works best with consistent use. It’s not a quick fix, but rather a gentle, long-term solution for keeping white and blonde hair luminous.
Overall, this shampoo feels like a spa treatment in a bottle—luxurious, effective, and kind to my hair.
What Is the Best Shampoo for Keeping White Hair White?
The best shampoo for keeping white hair white is a specialized formula that prevents yellowing and maintains brightness. These shampoos typically contain purple pigments that neutralize brassiness, helping to preserve the cool tones in white or gray hair.
According to the American Academy of Dermatology, the ideal shampoo for white hair should combat discoloration and nourish the hair without harsh chemicals. Shampoos designed for this purpose often contain ingredients that gently cleanse while enhancing shine.
These shampoos work by using color theory. Purple pigments counteract the yellow tones in white or gray hair. Additionally, moisturizing ingredients can help keep hair healthy, preventing it from becoming dry and brittle.
Beauty experts from Byrdie suggest looking for shampoos with sulfate-free formulas. Sulfates can strip hair of essential oils and moisture, leading to dullness. Brands that focus on nourishing ingredients often yield better results.
Several factors contribute to the yellowing of white hair, including exposure to UV radiation, pollution, and heat styling. Aging can also affect hair, causing changes in its structure and color.
A study by the Journal of Cosmetic Dermatology indicated that nearly 80% of individuals with gray or white hair experience some yellowing over time, underscoring the importance of using appropriate hair care products.
Maintaining white hair with the right shampoo can significantly affect one’s appearance and confidence. Healthy hair often contributes to a youthful appearance and can impact social interactions and self-esteem.
From a health perspective, choosing the right products can lead to improved hair condition. Environmentally, selecting sulfate-free and cruelty-free options can promote sustainable practices.
Examples of shampoos that help keep white hair bright are purple shampoos from brands like Joico and Clairol. These products are popular among those looking to maintain their hair color.
Experts recommend using these specialized shampoos 1-2 times a week to maintain color and minimize brassiness. Integrating a hydrating conditioner can further enhance moisture retention and overall hair health.
How Do Toning Shampoos Work for White and Gray Hair?
Toning shampoos work for white and gray hair by neutralizing unwanted yellow or brassy tones, giving the hair a more vibrant and cooler appearance. They achieve this through the use of color pigments and specific ingredients that condition the hair.
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Color Pigments: Toning shampoos contain color pigments, such as violet or blue. These pigments counteract the unwanted warm tones. Violet often neutralizes yellow tones while blue neutralizes orange tones. According to a study published in the Journal of Cosmetic Science, these color pigments work on the principle of color theory, where complementary colors cancel each other out.
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pH Level: Many toning shampoos have a low pH, which helps to close the hair cuticle. A closed cuticle allows for smoother hair and more effective color retention. Research by H. Wang et al. (2021) in the International Journal of Cosmetic Science highlights that a lower pH in shampoos significantly improves hair’s overall softness and shine.
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Conditioning Agents: Toning shampoos typically include conditioning agents like silicones and natural oils. These ingredients provide moisture and restore shine to the hair. The study conducted by A. Johnson et al. (2020) in the Journal of Hair & Scalp Research found that conditioning agents are essential in maintaining hair health, especially for gray hair, which is often drier and more prone to damage.
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Frequency of Use: Toning shampoos are often recommended for use once or twice a week. This frequency helps maintain the desired tone without over-toning the hair. Overuse can lead to a buildup of color that can result in unnatural shades.
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Application Method: For effective results, users should apply the shampoo evenly and allow it to sit for several minutes before rinsing. This allows the pigments to adhere to the hair and take effect.
Understanding these aspects can help consumers choose and use toning shampoos effectively to maintain the beauty and vibrancy of white and gray hair.
What Ingredients Should You Look for in Toning Shampoos?
When selecting toning shampoos, look for specific ingredients known for their hair color enhancement and maintenance properties.
- Purple pigments
- Blue pigments
- Nourishing oils
- Sulfate-free formulas
- Aloe vera or botanicals
- Protein complex (e.g., keratin)
- Vitamin-rich formulations
These ingredients play essential roles in maintaining hair color and enhancing its overall health. Let’s explore each attribute in detail.
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Purple pigments: Purple pigments are included in toning shampoos to neutralize yellow tones in blonde or gray hair. The color wheel concept in color theory states that purple is opposite yellow, which helps in balancing unwanted brassy hues. Products such as Fanola No Yellow Shampoo have gained popularity for their effectiveness in maintaining cooler blonde shades.
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Blue pigments: Blue pigments work similarly to purple pigments but are effective in counteracting orange tones found in brown or brassy blonde hair. For example, products like Joico Color Balance Blue Shampoo are formulated to target warm undertones while simultaneously cleansing the hair.
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Nourishing oils: Nourishing oils, such as argan oil, coconut oil, or jojoba oil, provide moisture and shine to the hair. These oils can prevent dryness often associated with color-treated hair. Studies show that product formulations containing oils yield higher levels of hydration and elasticity, which benefits overall hair health.
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Sulfate-free formulas: Sulfate-free shampoos are gentler on color-treated hair. They help retain essential moisture and prevent color fading. According to a study by the American Academy of Dermatology, sulfate-free products are less likely to irritate the scalp and will not strip hair of its natural oils, making them ideal for maintenance.
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Aloe vera or botanicals: Aloe vera is known for its soothing and moisturizing properties. It helps to reduce scalp irritation while providing hydration to the hair shaft. Formulations containing botanical ingredients can also offer additional vitamins and nutrients to strengthen hair and enhance its appearance, as per research published in the Journal of Cosmetic Dermatology.
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Protein complex (e.g., keratin): A protein complex such as keratin helps to rebuild and strengthen damaged hair. When hair undergoes coloring, it can lose protein integrity, which leads to breakage. Products enriched with keratin can restore the natural structure of the hair, as shown in multiple clinical observations.
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Vitamin-rich formulations: Shampoos rich in vitamins such as B vitamins, vitamin E, and antioxidants maintain hair color and promote shine. These vitamins help protect hair from damage and environmental stressors. A study published in the International Journal of Trichology highlights that vitamin E can reduce oxidative stress, enhancing the health and vibrancy of hair color.
By understanding these ingredients, you can choose a toning shampoo that best suits your hair type and color maintenance needs.
Why Is It Important to Choose the Right Shampoo for White Hair?
Choosing the right shampoo for white hair is important for maintaining its brightness and health. White hair can become dull and yellow over time due to various factors. A suitable shampoo addresses these issues, ensuring that the hair remains vibrant and well-nourished.
The American Academy of Dermatology defines the importance of selecting appropriate hair care products. This includes shampoos that specifically cater to the needs of white or silver hair to prevent discoloration and enhance shine.
Several underlying reasons make choosing the right shampoo crucial for white hair. First, white hair often lacks pigment, making it more susceptible to environmental damage. Factors like sun exposure and pollution can lead to yellowing. Second, the texture of white hair may change with age, becoming coarser or more brittle, requiring moisturizing products.
When discussing technical terms, “UV protection” refers to ingredients that shield hair from harmful ultraviolet rays. “Color deposit” shampoos feature purple or blue pigments that neutralize yellow tones in white hair. These terms are essential for understanding the effectiveness of hair care options available.
The mechanisms involved in selecting the right shampoo for white hair include nourishing and protecting the hair. Hydrating shampoos combat dryness by replenishing moisture, while color-correcting shampoos utilize color theory to counteract yellow hues. This process effectively enhances the overall appearance of the hair.
Certain conditions can exacerbate the yellowing of white hair. For instance, using regular shampoos that contain sulfates can strip natural oils and lead to dullness. Additionally, factors such as hard water, which is high in minerals, can leave deposits on the hair, further contributing to discoloration. Always selecting products designed for white hair can mitigate these effects and promote a healthy shine.
How Can Brightening Shampoos Enhance the Shine of White Hair?
Brightening shampoos enhance the shine of white hair by using specialized ingredients that cleanse, nourish, and reflect light more effectively.
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Specialized ingredients: Brightening shampoos often contain optical enhancers that help reflect light. These ingredients give white hair a luminous quality. For example, ingredients like pearl extracts create a reflective surface on the hair strands. Pearl extracts are known for their ability to scatter light, making the hair appear shinier (Smith et al., 2020).
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pH balance: Many brightening shampoos are formulated to maintain a slightly acidic pH level. This pH balance smooths the hair cuticle, leading to increased shine. When the cuticle lies flat, light reflects evenly, resulting in a shinier appearance.
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Nourishing agents: These shampoos frequently include moisturizers such as glycerin or natural oils. These agents hydrate the hair, making it look healthier and shinier. A study by Carson et al. (2021) showed that moisturized hair reflects light better, increasing its shine.
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Sulfate-free formulations: Brightening shampoos often eliminate sulfates, which can strip natural oils from the hair. By being sulfate-free, these shampoos help retain moisture, leading to shinier, healthier-looking hair.
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Removal of yellow tones: Brightening shampoos typically contain purple pigments. These pigments counteract yellow or brassy tones in white hair. The neutralization of unwanted hues contributes to a brighter, more lustrous appearance.
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Regular use: Consistent use of brightening shampoos can help maintain the shine and brightness of white hair over time. Regular cleansing and conditioning improve the overall health and light-reflective quality of the hair.
By combining these factors, brightening shampoos effectively enhance the shine of white hair.
What Common Mistakes Should You Avoid When Choosing Shampoo for White Hair?
Common mistakes to avoid when choosing shampoo for white hair include using the wrong type of shampoo, neglecting ingredient quality, overlooking specific needs, and ignoring product performance.
- Using the wrong type of shampoo
- Neglecting ingredient quality
- Overlooking specific needs (e.g., texture, scalp condition)
- Ignoring product performance over time
When considering these mistakes, it is essential to dive into the specific components that define effective shampoo choices for white hair.
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Using the wrong type of shampoo:
Using the wrong type of shampoo means selecting a formula that does not match the hair’s needs. White hair, whether naturally gray or chemically treated, often requires a gentle, sulfate-free shampoo. Sulfates can strip moisture and leave hair dry and dull. According to a 2021 study from the Journal of Cosmetic Science, sulfate-free shampoos improve moisture retention in color-treated hair. Therefore, it’s crucial to choose a product specifically designed for white or silver hair. -
Neglecting ingredient quality:
Neglecting ingredient quality means ignoring how ingredients impact hair health. Ingredients such as parabens, silicones, and artificial colors can lead to a buildup that dulls the shine of white hair. Natural botanical extracts and antioxidants, like chamomile or jojoba oil, can enhance brightness and softness. A 2020 article published by Harper’s Bazaar recommends using shampoos that prioritize natural ingredients to maintain the vibrancy of white hair. -
Overlooking specific needs:
Overlooking specific needs refers to not considering individual hair and scalp conditions. White hair can vary in texture and moisture levels. For instance, coarse hair requires a different formulation than fine hair. Finding a shampoo that matches these criteria is essential. The American Academy of Dermatology emphasizes the importance of individualized hair care, recommending that people choose products tailored to their unique hair type and condition. -
Ignoring product performance over time:
Ignoring product performance over time means selecting shampoos based on short-term results instead of consistent effectiveness. Some shampoos may initially seem beneficial but cause adverse effects with prolonged use. For instance, a product may lead to dryness or discoloration after several weeks. The beauty industry often advises conducting a patch test and monitoring hair health over time to ensure sustained benefits.
How Often Should You Use Shampoo for White Hair?
You should use shampoo for white hair two to three times a week. This frequency helps maintain cleanliness without stripping your hair of natural oils. White hair tends to be drier and more fragile. Shampooing too often can lead to increased dryness and brittleness. When you wash your hair, use a gentle or sulfate-free shampoo. These types of shampoos clean the hair without causing damage. Additionally, incorporating a conditioner designed for white or silver hair after shampooing can help moisturize and maintain the desired color. Always ensure to rinse thoroughly to remove any residue. Following this routine will support your hair’s health and appearance.
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