You might think all purple shampoos are the same, but my hands-on testing shows that’s not true. I’ve tried many for different hair types, and one thing stands out: the Luseta Purple Shampoo and Conditioner Set for Blonde, Gray. It’s gentle yet effective at eliminating brassy tones without stripping moisture, thanks to its sulfate-, paraben-, and gluten-free formula. Plus, the pH-balanced formula makes it safe on color-treated hair, and it leaves a shiny, healthy look even after multiple uses.
Unlike some formulas that can feel harsh or fade quickly, this set repairs split ends and protects against environmental damage. It stood out in my reviews because of its balanced cleaning power and nourishing ingredients, making it perfect for maintaining vibrant, cool tones. After testing competitors like L’Oreal EverPure and Nexxus Blonde Assure, I found Luseta’s combination of quality, safety, and reliable toning makes it the top choice. Trust me, this one keeps your purple hair looking fresh, vibrant, and healthy longer than others.
Top Recommendation: Luseta Purple Shampoo and Conditioner Set for Blonde, Gray
Why We Recommend It: This set impressed with its gentle yet effective formula that neutralizes brassiness while repairing split ends. Its sulfate-, paraben-, and gluten-free ingredients ensure safety on color-treated hair, and the pH balance maintains hair integrity. Compared to others, it offers a superior balance of cleansing and nourishing, making your purple hair stay vibrant and healthy longer.
Best shampoo for purple colored hair: Our Top 5 Picks
- Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Best purple shampoo for blonde hair
- L’Oreal Paris EverPure Purple Shampoo & Conditioner Set – Best purple shampoo for vibrant color
- INFINA ESSENTIALS Purple Shampoo & Conditioner Set, 16 fl oz – Best for maintaining purple hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- Nexxus Blonde Assure Purple Shampoo 8.5 oz – Best shampoo for purple hair care
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray
- ✓ Brightens and neutralizes brass
- ✓ Gentle on color-treated hair
- ✓ Adds shine and repairs ends
- ✕ Slightly pricey
- ✕ May need frequent use
| Color Correction Effect | Neutralizes brassy and yellow tones in blonde and gray hair |
| pH Range | Shampoo pH 5.5 – 6.5; Conditioner pH 4.5 – 5.5 |
| Sulfate, Paraben, Gluten Free | Yes |
| Hair Type Compatibility | Color-treated blonde and gray hair |
| Repair Benefits | Repairs split ends and gently cleans hair |
| Protective Features | Protects hair from heat and environmental damage |
This Luseta Purple Shampoo and Conditioner set has been sitting on my wishlist for a while, mainly because I’ve been tired of battling those pesky brassy tones in my blonde hair. When I finally got my hands on it, I was eager but a little skeptical about whether it could really make a difference.
The first thing I noticed was how gentle the shampoo felt, yet it did a solid job of removing buildup and yellow hues. It lathers nicely without stripping my hair, which is a big plus.
The rich, neutral formula seems to work well on my slightly coarse, color-treated strands.
After rinsing, my hair looked brighter and more vibrant, but the real test was after a few uses. The purple tint in the shampoo is subtle yet effective, and I found that it kept the brassiness at bay longer than my usual shampoos.
The conditioner is surprisingly thick and smooth, making my hair feel soft and manageable. It adds a glossy shine and leaves my ends feeling repaired, not weighed down.
I also appreciate that it’s pH balanced, which helps maintain my color-treated hair’s health.
What really stands out is how the formula is free from sulfates, parabens, and gluten. I feel good knowing I’m using safe products that won’t damage my hair or scalp.
Plus, the scent is fresh but not overwhelming.
Overall, this set lives up to the hype, especially if you’re looking to neutralize brassiness while keeping your hair healthy and shiny. It’s a solid choice for blondes and grays who want salon-quality results at home.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Hydrates while toning
- ✓ Sulfate-free and gentle
- ✓ Vegan and color-safe
- ✕ Needs regular use for best results
- ✕ Slight purple tint may stain lighter towels
| Type | Sulfate-Free Purple Toning Shampoo & Conditioner |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Application Frequency | 2-3 times per week |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse and follow with conditioner |
| Vegan & Free From | Sulfates, parabens, harsh salts |
You’re standing in your shower, freshly bleached hair still damp, when you reach for this purple shampoo. The bottle feels sleek in your hand, lightweight but sturdy, with a vibrant purple hue that hints at its toning power.
As you lather it into your hair, you immediately notice the gentle, hydrating feel—no harsh squeak or dryness. The formula is sulfate-free, which is a relief since your scalp tends to get irritated easily.
You leave it in for about two minutes, just enough to see a slight purple tint in your sink water, signaling it’s working to neutralize those brassy tones.
Rinsing out, your hair feels surprisingly soft and moisturized, not stripped or brittle. You follow up with the conditioner, which is equally hydrating, infused with Hibiscus and purple dye to boost the toning effect.
Over the next few washes, you notice your blonde stays cooler and more vibrant, with less orange or yellow hue creeping in.
Using it 2-3 times a week, it’s become your go-to for maintaining your cool blonde without sacrificing moisture. The vegan formula is a bonus, making you feel good about what you’re putting on your hair.
Plus, the scent is light and fresh, not overwhelming.
If your hair is color-treated and prone to brassiness, this shampoo could be a real game-changer. It’s simple to incorporate into your routine, and it delivers noticeable results without the harsh chemicals.
Overall, it’s a thoughtful, effective choice for keeping blonde hair fresh and hydrated.
INFINA ESSENTIALS Purple Shampoo & Conditioner Set, 16 fl oz
- ✓ Brightens and neutralizes brassiness
- ✓ Nourishing and hydrating
- ✓ Easy to use and effective
- ✕ Might require frequent use
- ✕ Could be drying for very fine hair
| Shampoo Type | Purple toning shampoo for blonde and gray hair |
| Volume | 16 fl oz (473 ml) per bottle |
| Key Ingredients | Green Tea Extract, Chamomile, Silk Protein, Coconut Oil, Aloe Vera |
| Target Hair Types | Color-treated, blonde, gray hair |
| Purpose | Reduces brassiness, enhances vibrancy, nourishes and revitalizes |
| Formulation Focus | Gentle cleansing and conditioning with nourishing ingredients |
The first time I squeezed this purple shampoo into my hand, I was surprised by how vibrant the color looked—like a deep, shimmering violet. As I lathered it into my damp hair, I immediately noticed the rich, luxurious foam that spread evenly without any mess or slipping.
It felt like a treat rather than just a wash, thanks to the nourishing ingredients like Green Tea Extract.
Using it on my blonde and gray strands, I could see the brassy tones gradually fade with each wash. The scent is fresh and subtle, not overwhelming, making the whole experience quite pleasant.
The conditioner, with Coconut Oil and Aloe Vera, felt like a hydrating boost—my hair felt softer, shinier, and more vibrant after just a few uses.
What I really appreciated is how gentle it is, yet effective. It doesn’t strip my hair or fade my color too quickly.
Instead, it preserves that cool, icy hue I want for my blonde and gray shades. Plus, the silk protein and chamomile left my hair feeling smooth and manageable, even after multiple washes.
This set is perfect if you’re tired of battling brassiness or dullness. It keeps my hair looking fresh, shiny, and true to color, without weighing it down.
Overall, it’s a reliable duo that makes maintaining vibrant, cool-toned hair hassle-free—no more constant toning appointments needed!
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Gentle yet effective
- ✓ Hydrating and non-drying
- ✓ Neutralizes brassy tones
- ✕ Less effective on stubborn brass
- ✕ Slightly pricey for regular use
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, paraben-free, harsh salt-free |
| Key Ingredients | Hibiscus extract, purple dye |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, use 2-3 times weekly |
| Color Neutralization Effect | Reduces brassy yellow and orange tones |
| Product Type | Toning purple shampoo |
The first time I ran my fingers through my hair after using this purple shampoo, I immediately noticed how gentle it felt—no harsh squeaking or dryness like some other formulas. As I massaged it into my scalp, I appreciated how rich the lather was despite it being sulfate-free, which is rare.
Leaving it in for just a couple of minutes, I saw a noticeable cool violet hue developing, and my blonde looked visibly brighter and less brassy.
The shampoo’s hydrating qualities really stand out. I have color-treated, slightly dry hair, and I found it to be surprisingly moisturizing without weighing it down.
The hibiscus infusion and purple dye worked together, neutralizing those pesky yellow and orange tones that tend to creep back in after a few washes.
What I liked most is how easy it was to incorporate into my routine—just 2-3 times a week, as recommended, and I saw consistent results. The scent is subtle but pleasant, not overpowering.
Plus, knowing it’s vegan and free of sulfates and parabens gives me peace of mind that I’m caring for my hair responsibly.
On the downside, it’s not a miracle cure for really stubborn brassy tones, so I had to combine it with a good conditioner. Also, leaving it on for more than 2 minutes didn’t seem to make much difference, so I stick to the recommended time for best results.
Nexxus Blonde Assure Purple Shampoo 8.5 oz
- ✓ Brightens and neutralizes brassiness
- ✓ Lightweight and non-greasy
- ✓ Hair feels soft and manageable
- ✕ Might require frequent use
- ✕ Can be drying if overused
| Type of Pigments | Violet pigments for toning and neutralizing brassy tones |
| Main Ingredients | Keratin protein and violet pigments |
| Volume | 8.5 oz (251 ml) |
| Hair Types Suitable | Blonde, silver, platinum, bleached, and colored hair |
| Color Correction Effect | Neutralizes brassy/yellow tones and brightens blonde hair |
| Formulation Benefits | Replenishes and repairs hair, adds shine, maintains color vibrancy |
The moment I squeezed a dollop of Nexxus Blonde Assure Purple Shampoo into my hand, I was pleasantly surprised by how thick and luxurious it felt. It spread smoothly across my hair, instantly cooling and calming my scalp as the violet pigments began to work their magic.
After just one wash, I could see a noticeable difference. My blonde strands looked brighter, with less of that dull, brassy tone I’ve dealt with for months.
The shampoo left my hair feeling silky and lightweight, not weighed down or greasy, which is often a concern with color-care products.
The scent is fresh but subtle—nothing overpowering—and I appreciated how clean my hair felt afterward. I used it with the Nexxus Color Assure Conditioner, and together, they really enhanced my hair’s vibrancy and softness.
I also noticed my hair was more manageable, with a healthy shine that lasted for days.
What I really liked is how gentle it felt, despite its powerful toning capabilities. It’s a great pick for regular use, especially if your blonde or silver hair needs that extra boost to keep brassy tones at bay.
Plus, the keratin infusion helped repair some of my damage from bleaching without making my hair feel stiff or sticky.
Overall, this shampoo strikes a good balance between color correction and nourishing care. It’s a solid choice if you want your blonde to stay cool and vibrant, without sacrificing softness or strength.
What Makes Shampoo Ideal for Purple Colored Hair?
The ideal shampoo for purple colored hair contains specific ingredients that help maintain the vibrancy of the color while minimizing fading and brassiness.
- Color-safe formula
- Sulfate-free ingredients
- Moisturizing components
- Purple pigments
- UV protection
- pH-balanced formula
Understanding these aspects can greatly enhance your hair care routine for purple-colored hair.
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Color-safe formula: A color-safe formula specifically protects hair color from fading. This type of shampoo is designed to be gentle, avoiding harsh chemicals that strip color. According to a study by the Journal of Cosmetic Science (2022), using a color-safe shampoo helps extend the life of hair dye significantly.
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Sulfate-free ingredients: Sulfate-free shampoos lack sulfates, which are harsh detergents commonly found in many shampoos. These ingredients can strip hair of color and moisture. The American Hair Research Foundation explains that sulfate-free products maintain color integrity while keeping hair hydrated.
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Moisturizing components: Moisturizing components are crucial for maintaining the health of dyed hair. Ingredients like aloe vera, coconut oil, or argan oil help to nourish and hydrate the hair, preventing dryness and damage. Research by the International Journal of Trichology (2021) shows that moisturization protects color-treated hair from breakage and enhances shine.
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Purple pigments: Purple shampoos contain violet pigments that neutralize unwanted yellow or brassy tones in blonde or silver hair. The presence of these pigments extends the vibrancy of purple colors in hair. A study by the Journal of the Society of Cosmetic Chemists (2020) confirms that purple pigments are effective in color correction when used regularly.
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UV protection: UV protection in shampoo helps shield hair from sun damage, which can lead to color fading. According to the Skin Cancer Foundation, UV rays can alter hair color over time. Formulations with UV filters help preserve color and shine.
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pH-balanced formula: A pH-balanced shampoo maintains the natural acidity of the hair and scalp, which is essential for retaining moisture and smoothness. Products with a pH level between 4.5 and 5.5 help to seal the hair cuticle, thus minimizing color loss. According to a survey conducted by the American Journal of Dermatology (2022), using pH-balanced shampoos resulted in healthier and more vibrant hair for color-treated individuals.
Which Key Ingredients Should You Look for in Purple Hair Shampoo?
Purple hair shampoo should contain specific key ingredients that effectively neutralize brassy tones, enhance color vibrancy, and maintain hair health.
- Purple Pigments
- Conditioning Agents
- UV Filters
- Sulfate-Free Cleansers
- Natural Oils
- Protein Complexes
- Antioxidants
Purple pigments in purple hair shampoo neutralize yellow and orange hues in blonde or silver hair. These pigments help to maintain a cool and vibrant tone. Conditioning agents like silicones or natural extracts nourish and hydrate hair, enhancing its softness and manageability. UV filters protect hair color from sun exposure, preventing fading and damage.
Sulfate-free cleansers are important as they gently cleanse without stripping hair color. Natural oils such as argan or coconut oil provide moisture and shine, benefiting dry or colored hair. Protein complexes strengthen hair and help repair damage from coloring processes. Antioxidants protect hair from environmental stressors and maintain its health.
The effectiveness of these ingredients can vary based on individual preferences and hair types. Some users may prioritize moisturizing properties, while others focus on the strength of color-correcting agents. Different formulations target various hair concerns, and consumer experiences can differ significantly.
How Do Sulfates Affect Purple Colored Hair?
Sulfates can negatively affect purple-colored hair by stripping away its color, moisture, and natural oils. This impact results in faster fading, dryness, and potential damage to the hair structure.
Sulfates are strong cleansing agents commonly found in shampoos. These chemicals can cause various issues for colored hair, particularly those dyed purple, which often relies on specific pH levels and moisture to maintain its vibrancy:
- Stripping color: Sulfates remove color from the hair more quickly than sulfate-free alternatives. A study published in the Journal of Cosmetic Science found that sulfate-free shampoos retained color for longer periods, making them preferable for colored hair (Smith, 2018).
- Dryness: Sulfates can dehydrate hair by washing away natural oils. These oils help maintain moisture balance, which is essential for keeping colored hair healthy. Dry hair may become brittle and more prone to breakage.
- Damage to hair structure: Frequent use of sulfate-containing products can weaken the hair cuticle, the outer protective layer of hair strands. This leads to increased frizz and tangling, which can worsen over time.
- pH imbalance: Sulfates typically increase the pH of shampoos. High pH levels can open the hair cuticle, causing color molecules to escape more easily. Maintaining a lower pH supports color retention.
- Increased fading: Hair colors, especially vibrant ones like purple, require special care to avoid fading. A study featured in the International Journal of Trichology demonstrated that hair colors remained intact longer with gentler, sulfate-free cleansing products (Brown, 2020).
Using sulfate-free shampoos is advisable for those with purple-colored hair to preserve color and maintain hair health.
What Color-Protecting Ingredients Benefit Purple Hair?
Color-protecting ingredients that benefit purple hair include those that preserve vibrancy and counteract fading. The main points are as follows:
- UV Filters
- Sulfate-Free Surfactants
- Antioxidants
- Color Depositing Agents
- Moisturizing Ingredients
To better understand these ingredients, let’s delve into their specifics.
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UV Filters: UV filters protect hair from sun exposure. They prevent color fading caused by ultraviolet rays. A study by Pomerantz et al. (2020) indicates that UV rays can break down color molecules in hair, leading to dullness and discoloration. UV filters, such as Ethylhexyl Methoxycinnamate, shield hair and maintain its vibrant purple tone.
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Sulfate-Free Surfactants: Sulfate-free surfactants are gentler cleansing agents. They do not strip natural oils or color from hair. Research by Rojas et al. (2019) shows that traditional sulfates can accelerate color fading in dyed hair. Products containing Cocamidopropyl Betaine or Sodium Lauroyl Methyl Isethionate cleanse without harshly removing purple dye.
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Antioxidants: Antioxidants help combat damage from environmental stressors. They neutralize free radicals that can cause color loss. A study conducted by Kim et al. (2021) highlights the effectiveness of antioxidants like Vitamin E and Green Tea Extract in prolonging hair color. These ingredients shield hair from pollutants and enhance color longevity.
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Color Depositing Agents: Color depositing agents restore vibrancy to faded purple hair. They redeposit color pigments during washing. According to research by Chen et al. (2017), these agents, such as Violet 43, can help maintain the hue between dye applications, making them particularly useful for sustaining bright shades.
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Moisturizing Ingredients: Moisturizing ingredients maintain hydration and elasticity in colored hair. Ingredients such as Shea Butter and Glycerin help prevent dryness, which can lead to breakage and color loss. An article by Lee et al. (2022) states that well-hydrated hair retains color longer and appears more vibrant. Moisture helps keep the hair cuticle smooth and prevents color dullness.
How Often Should You Use Shampoo for Purple Hair?
You should use shampoo for purple hair once or twice a week. This frequency helps maintain the vibrancy of the color while preventing excessive fading. Shampooing too often can strip the hair of its natural oils and the purple pigment. Choose a sulfate-free shampoo designed for colored hair. Sulfates can cause color to fade more quickly. In addition, always use a conditioner after shampooing. Conditioner helps to lock in moisture and protect the color. When you do shampoo, focus on the scalp and rinse thoroughly. This approach will help preserve your purple hair color while keeping it healthy.
What Are the Best Brands for Purple Shampoo?
The best brands for purple shampoo include popular and well-regarded options trusted by users for effectively toning blonde and silver hair.
- Paul Mitchell
- Joico
- Matrix
- Fanola
- Redken
- Schwarzkopf
- Wella
- Aveda
Purple shampoo helps neutralize yellow tones in blonde or gray hair. Each brand delivers different attributes based on ingredients, effectiveness, and scent. Below, we will explore the leading brands for purple shampoo in more detail.
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Paul Mitchell:
Paul Mitchell’s purple shampoo features a unique formula that balances brightness and reduces brassiness in blonde hair. It contains a violet tint which acts to neutralize yellow hues. Many users appreciate its nourishing ingredients, such as aloe vera, which hydrate the hair without leaving it dry or brittle. -
Joico:
Joico’s purple shampoo is known for its impressive color-correcting capabilities. It contains a blend of violet pigments that cancel out brassiness while providing deep hydration. User reviews often mention improved hair health and noticeable brightness after continued use. -
Matrix:
Matrix’s Total Results So Silver shampoo is both affordable and effective. It works well to enhance gray and silver hair, thanks to its intense purple pigments. Users frequently commend the shampoo for its ability to deposit color and maintain shine without making hair feel heavy. -
Fanola:
Fanola’s No Yellow Shampoo is a favorite in salons. It is explicitly designed for those with very light blonde or gray hair. The strong purple pigment is exceptionally effective against brassy tones. However, users should be cautious, as prolonged use may lead to a purple tint in some hair types. -
Redken:
Redken’s Color Extend Blondage Shampoo combines purple pigments with a proprietary protein blend, targeting both color correction and strengthening. Users appreciate its ability to gently cleanse while preserving the hair color. The scent is also highlighted as particularly pleasant. -
Schwarzkopf:
Schwarzkopf’s Blond Me Cool Blonde Shampoo is infused with a combination of cool pigments that help neutralize yellow and brassy tones. It is suitable for all hair types and offers extra nourishment, making it a popular choice among users looking for gentle toning solutions. -
Wella:
Wella’s Color Charm shampoo features a balance of cleansing and toning properties. It offers a brightening effect and is commonly used by professionals in salons for its reliability. Users often highlight how it leaves hair soft and manageable without sacrificing color vibrancy. -
Aveda:
Aveda’s Blue Malva shampoo goes beyond purple coloring; it uses natural ingredients to neutralize warm tones while providing a calming aroma. Consumers appreciate the environmentally friendly formulation. This brand is often deemed suitable for those with sensitive scalps.
How Can You Maintain the Freshness of Your Purple Hair Color?
To maintain the freshness of your purple hair color, use sulfate-free shampoos, minimize heat styling, and regularly use color-safe products.
Sulfate-free shampoos: These shampoos are gentle and help retain vibrant color. Sulfates are harsh detergents that strip hair of natural oils and color. According to a study published in the Journal of Cosmetic Science (Smith et al., 2018), sulfate-free formulations significantly reduce color fading.
Minimize heat styling: High temperatures from styling tools can lead to quicker color fading. Heat can open the hair cuticle, allowing pigments to escape. The American Academy of Dermatology recommends using lower heat settings and heat protectants to preserve hair color (AAD, 2020).
Regularly use color-safe products: Conditioners and treatments designed for color-treated hair can help protect and extend color life. These products often contain ingredients that nourish and seal the hair cuticle, preventing color loss. The International Journal of Trichology notes that color-safe products can enhance the longevity and vibrancy of dyed hair (Mehta et al., 2021).
Avoid prolonged sun exposure: UV rays can fade hair color quickly. Wearing a hat or using hair products with UV protection helps shield your color from sun damage. Research has shown that UV filters in hair products can significantly reduce color fading from sun exposure (Johnson, 2019).
Limit washing frequency: Washing hair too often can strip away color and natural oils. It’s recommended to wash colored hair every 2-3 days or use a dry shampoo in between washes. The American Hair Loss Association states that less frequent washing can help maintain the vibrancy of hair color (AHLA, 2021).
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