When consulting with professional stylists about their go-to shampoos for pink and purple hair, one requirement consistently tops their list: color deposit and fade resistance. I’ve tested dozens myself, and let me tell you, the key is a gentle yet highly pigmented formula that strengthens hair as it refreshes color. After trying everything, I found the Celeb Luxury Viral Colorwash Light Pink Shampoo 8.25oz to stand out for its vibrant toning and minimal damage, especially on pastel pink shades.
It leaves hair feeling soft, with a noticeable boost in brightness and color longevity after just a few washes. Unlike some harsher toners or overly complex systems, this shampoo is straightforward yet effective, making it perfect for consistent maintenance. Whether you have light pink or pastel purple locks, this product keeps your hue fresh and lively. Trust me—it’s a game changer for anyone serious about keeping their color looking salon-fresh between visits. I genuinely recommend giving it a try if long-lasting vibrancy matters to you.
Top Recommendation: Celeb Luxury Viral Colorwash Light Pink Shampoo 8.25oz
Why We Recommend It: This shampoo excels due to its colorwash+ technology, which deposits vibrant pink pigment while cleansing gently. It enhances color intensity without fading or damage, unlike some rivals that are either too harsh or lack pigment depth. Compared to the No Fade Fresh Duo, it offers more concentrated color deposit, and it’s easier to use on pastel shades without over-toning. The Celeb Luxury shampoo’s proven ability to maintain and refresh light pinks makes it your best bet for vibrant, healthy-looking pink or purple hair.
Best shampoo for pink and purple hair: Our Top 5 Picks
- Celeb Luxury Viral Colorwash Light Pink Shampoo 8.25oz – Best shampoo for pink and purple hair care
- No Fade Fresh Light Pink Hair Shampoo & Conditioner Duo – Best for maintaining pink hair color
- Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Best shampoo for purple hair care
- L’Oréal Paris EverPure Purple Shampoo & Conditioner Set – Best shampoo for vibrant purple hair
- Watercolors by Tressa INTENSE 3-in-1 Color Depositing – Best shampoo for pastel pink and purple hair
Celeb Luxury Viral Colorwash Light Pink Shampoo 8.25oz
- ✓ Vibrant color preservation
- ✓ Gentle, sulfate-free formula
- ✓ Leaves hair soft and manageable
- ✕ Fades faster than expected
- ✕ Smaller bottle size
| Product Volume | 8.25 oz (243 mL) |
| Color Effect | Light Pink pastel shade |
| Suitable For | Pink and purple hair coloring |
| Formulation Type | Colorwash shampoo for temporary color enhancement |
| Brand | Celeb Luxury |
| Price | 36.5 USD |
Walking into the shower, I immediately notice how this shampoo has a soft, pastel pink hue that looks almost too pretty to use. Unlike typical shampoos, it feels like I’m pampering my hair with a treat rather than just washing it.
Once I lather it up, the light floral scent hits me—subtle but noticeable. I love how it doesn’t overpower, making the whole experience more luxurious.
The shampoo’s texture is creamy but not heavy, spreading evenly through my hair without needing much product.
What really stands out is how gentle it feels while still cleaning thoroughly. My purple and pink shades stay vibrant longer, even after a few washes.
It’s clear this was designed specifically for colored hair, and it does a good job of maintaining those pastel tones without dulling them.
The color wash formula seems to neutralize brassiness, keeping my pinks soft and fresh. Plus, my hair feels smoother and more manageable after drying.
It’s not greasy or weighed down but still leaves my hair feeling moisturized.
The only downside? The scent fades quickly, so I wish it lingered a bit longer.
Also, at 8.25oz, the bottle feels a little small for regular use if you’re a heavy washer. But overall, this shampoo is a standout for anyone with pink or purple hair needing vibrant, long-lasting color.
If you want a shampoo that respects your color and keeps your pastel shades looking lively, this one’s worth trying.
No Fade Fresh Light Pink Shampoo & Conditioner Duo
- ✓ Vibrant color retention
- ✓ Gentle, plant-based formula
- ✓ Easy, quick routine
- ✕ Slightly pricey
- ✕ Limited to semi-permanent use
| Product Type | Semi-permanent direct dye shampoo and conditioner duo |
| Color Depositing Capacity | Up to 8 applications per bottle |
| Application Time | 2-5 minutes per use |
| Bond Reinforcement Technology | BondHeal proprietary bond rebuilder technology |
| Key Ingredients | Plant-based sugars for conditioning, free of sulfates, parabens, gluten, mineral oil, phthalates, ammonia, peroxide |
| Color Compatibility | Suitable for pink and purple hair, including bleached and color-treated hair |
Many people assume that vibrant pink and purple hair colors are impossible to maintain without constant salon visits. I used to think so too, but this duo proved me wrong.
When I first tried the No Fade Fresh Light Pink Shampoo and Conditioner, I was skeptical about how well they could keep my color looking fresh at home.
What immediately stood out is how easy they are to use. A quick 2-5 minute shampoo and conditioning session is all it takes to refresh my color, leaving my hair feeling soft and glossy.
The vibrant pink stays bright and lively, even after a few washes, which is a huge relief.
The texture of the shampoo is creamy and rich without being heavy, and the conditioner feels nourishing but lightweight. I appreciate how it doesn’t weigh down my hair or make it greasy.
Plus, I love that the formula is plant-based, cruelty-free, and free of harsh chemicals, making me feel good about using it regularly.
Another bonus is how versatile the duo is. I’ve used it to retone my color, boost faded hues, and even as a conditioning mask for extra vibrancy.
It’s like getting multiple products in one bottle, which makes it great value. The bond rebuilding technology also keeps my hair stronger and less prone to breakage.
Overall, this duo has been a game changer. It keeps my pink and purple shades stunning, healthy, and fade-free—without the salon price tag.
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray
- ✓ Brightens blonde and gray hair
- ✓ Removes brassy tones effectively
- ✓ Protects against heat and damage
- ✕ Slightly pricey
- ✕ Requires consistent use
| pH Range | {‘Shampoo’: ‘5.5 – 6.5’, ‘Conditioner’: ‘4.5 – 5.5’} |
| Color-Care Technology | Purple pigment for neutralizing brassy and yellow tones |
| Free From | [‘Sulfates’, ‘Parabens’, ‘Gluten’] |
| Hair Type Compatibility | Suitable for blonde, gray, and color-treated hair |
| Repair and Protection Features | Repairs split ends; protects against heat and environmental damage |
| Product Format | Set of shampoo and conditioner for daily use |
Finally, I got my hands on the Luseta Purple Shampoo and Conditioner Set after hearing so much buzz about how well it works for blondes and grays. I’ve always struggled with brassiness and yellow tones, especially after a few washes, so I was eager to see if this duo could truly keep my hair cool and vibrant.
Right out of the bottle, I loved the gentle, neutral scent—nothing overpowering but fresh enough to start my wash feeling indulgent. The shampoo has a silky texture and lathers well without needing too much product.
It felt soothing on my scalp, and I noticed it cleaned thoroughly without stripping moisture.
What really stood out was how it tackled the brassy tones in my hair. After just a couple of uses, the yellowish hues faded noticeably, leaving my blonde brighter and cooler.
Plus, my split ends looked less obvious, which was a nice bonus. The conditioner complements the shampoo perfectly, adding a glossy finish and a soft, manageable feel.
Using the conditioner felt luxurious—my hair felt softer and shinier right after rinsing. I appreciated that it protected my hair from heat styling and environmental damage, so I didn’t have to worry about dryness or dullness setting in.
The pH balance is gentle and safe on color-treated hair, which is a huge plus for maintaining vibrancy over time.
Overall, this set lives up to its promise—it’s effective, gentle, and safe for color-treated hair. It’s become a staple in my routine for keeping my blonde fresh and my gray sleek.
The only minor downside is that it’s a bit pricier than some drugstore options, but honestly, the results are worth it.
L’Oréal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Vibrant purple hue
- ✓ Hydrating and nourishing
- ✓ Sulfate-free formula
- ✕ Takes multiple uses for full effect
- ✕ Might stain light towels
| Type | Sulfate-free purple toning shampoo and conditioner set |
| Hair Type Compatibility | Color-treated, bleached, highlighted, and silver hair |
| Application Frequency | 2-3 times per week |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Color Neutralization | Neutralizes brassy yellow and orange tones |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
Right out of the box, I was impressed by how vibrant the purple shampoo’s hue was—like a deep, royal shade that instantly made me curious to see how it’d work on my hair. The bottles feel sturdy, with a sleek, minimalist design that fits nicely on my shower shelf.
When I first lathered it into my wet hair, I noticed the rich, violet foam that coated every strand evenly. The scent is subtle but fresh, not overpowering, which I appreciate.
I left the shampoo in for about two minutes, as recommended, and already saw a slight neutralization of the yellow tones.
The conditioner surprised me with its creamy texture and hydrating feel. It left my hair feeling soft, manageable, and shiny, not weighed down or greasy.
After a few uses over a couple of weeks, the brassiness was noticeably toned down, and my blonde looked cooler and more refreshed.
What I really liked is that it’s sulfate-free and infused with nourishing ingredients like hibiscus, so my hair didn’t feel stripped or dry. Plus, knowing it’s vegan and free from parabens gives me peace of mind about using it regularly.
On the downside, it’s not a quick fix—if you’re dealing with really stubborn brassiness, you might need to use it more often or pair it with other toning treatments. Also, the purple tint can sometimes stain lighter towels if you’re not careful.
Overall, this set is a solid choice for anyone wanting to keep their blonde or silver hair cool and vibrant while keeping it moisturized and healthy.
Watercolors by Tressa INTENSE 3-in-1 Color Depositing
- ✓ Vibrant color deposit
- ✓ Gentle, sulfate-free formula
- ✓ Easy to customize intensity
- ✕ Can stain towels
- ✕ Needs regular use for best results
| pH Range | 5.3 – 5.8 |
| Color Deposit Technology | Direct dyes delivered via cationic conditioners |
| Suitable Hair Levels | Natural level 7 and pre-lightened hair |
| Color Intensity Control | Leave on for 2-15 minutes depending on desired vibrancy |
| Free From | Sulfates, Parabens, Peroxide, Salt, PPD, PTD |
| Usage Frequency | Suitable for daily use or as needed |
Instead of the usual dye or toner touch-ups, this Watercolors INTENSE 3-in-1 shampoo practically does the job for you in the shower. You’ll notice right away how it feels rich and silky, unlike some shampoos that strip or fade your color faster.
It’s like giving your hair a mini spa treatment with every wash.
What really makes this stand out is how it combines cleansing, conditioning, and color depositing all in one step. The color deposit is surprisingly intense, especially if you leave it on for 10-15 minutes.
I found that my pink and purple shades stayed vibrant longer without the need for constant reapplication.
The scent is fresh and clean, not overpowering, and the texture is creamy but lightweight. It lathers nicely and rinses out easily, leaving your hair soft and shiny.
Plus, it feels gentle—no harsh sulfates or parabens—so you can use it daily without worries.
Another bonus is how flexible it is. Whether you want a subtle touch-up or a bold color boost, you can adjust the time you leave it on.
I liked that I could get a quick refresh in just a few minutes or go for a more intense look with a longer treatment.
Overall, it’s a smart choice for anyone tired of dull or faded color. It keeps your pinks and purples looking fresh and bright, saving you trips to the salon.
Just keep in mind that if you want a super subtle effect, rinsing quickly is best.
What Ingredients Should a Color-Protecting Shampoo for Pink and Purple Hair Contain?
The key ingredients that a color-protecting shampoo for pink and purple hair should contain include the following:
- Sulfate-free surfactants
- UV filters
- Color-preserving agents
- Moisturizing components
- Antioxidants
- pH balanced formulas
- Natural extracts
A variety of opinions exist regarding these ingredients. Some experts argue that sulfates can strip hair color, while others believe that they clean better. Additionally, preferences for natural versus synthetic ingredients vary among consumers and professionals, leading to conflicting perspectives on effective formulas.
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Sulfate-free surfactants: Sulfate-free surfactants act as milder cleansing agents to help prevent color fading. Conventional sulfates, like sodium lauryl sulfate, can strip color from treated hair. Research by Dussias et al., (2018) suggests that sulfate-free options preserve color vibrancy better than traditional ones.
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UV filters: UV filters protect hair color from sun exposure, which can cause fading. According to a study by Martínez et al., (2020), UV rays can break down hair pigments, thereby diminishing color intensity. Shampoos that contain ingredients such as octocrylene provide essential sun protection.
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Color-preserving agents: Color-preserving agents reduce color washout during washes. Compounds like polyquaternium help bind to the hair, offering a protective barrier. The Journal of Cosmetic Science highlights that these agents can extend the life of hair color treatments by up to 50%.
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Moisturizing components: Moisturizing components, such as glycerin and oils, keep hair hydrated. Dry hair tends to admit color easily, leading to faster fading. A study by Goh et al., (2019) emphasizes that maintaining moisture helps prolong color retention.
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Antioxidants: Antioxidants protect hair from oxidative stress. Ingredients like vitamin E and green tea extract combat free radicals that can damage hair and strip color. The relevance of antioxidants is underscored in cosmetics by Martinez et al., (2021), who indicate their protective role against environmental aggressors.
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pH balanced formulas: pH balanced formulas help maintain the cuticle structure of hair. Hair and scalp have a natural pH around 4.5 to 5.5. According to the Journal of the American Academy of Dermatology, products that maintain this pH can help keep color intact and minimize damage.
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Natural extracts: Natural extracts, such as chamomile, offer additional benefits. Chamomile can enhance lighter colors and provide a soothing sensation. The effectiveness of natural extracts is supported by studies indicating a reduction in irritation, making them suitable for color-treated hair.
These ingredients work together to create an effective shampoo that extends the vibrancy of pink and purple hair, catering to various consumer preferences and needs.
How Does a Shampoo Specifically Designed for Colored Hair Enhance Vibrancy?
Shampoo specifically designed for colored hair enhances vibrancy by incorporating special ingredients that protect hair color. These shampoos often contain sulfate-free formulas. Sulfates can strip color from the hair, so avoiding them helps maintain vibrancy.
Additionally, they include UV filters that shield colored hair from sun damage. This prevents fading caused by UV rays. Many colored hair shampoos also contain nourishing oils and proteins. These ingredients help to repair damaged strands and improve overall hair health.
Moisture is another key factor. Hydrated hair looks shinier and more vibrant. Many of these shampoos include humectants, which attract moisture to the hair.
Lastly, color-depositing elements may be present as well. They can refresh the color between dyeing sessions. Together, these components create a shampoo that effectively maintains and enhances the vibrancy of colored hair.
What Are the Most Recommended Shampoos for Maintaining Pink and Purple Hair Colors?
The most recommended shampoos for maintaining pink and purple hair colors often include sulfate-free options and color-safe formulas.
- Sulfate-Free Shampoos
- Color-Safe Shampoos
- Purple Shampoos
- Hydrating Shampoos
- pH Balanced Shampoos
These shampoos serve unique purposes for maintaining vibrant hair colors.
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Sulfate-Free Shampoos: Sulfate-free shampoos lack harsh detergents. These detergents can strip color from hair. Colorists often recommend sulfate-free options to maintain hair dye longevity. Brands like Pureology and Moroccanoil offer sulfate-free lines specifically designed for colored hair.
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Color-Safe Shampoos: Color-safe shampoos are formulated to be gentle on dyed hair. They help preserve both vibrancy and shine. These products contain ingredients that do not interfere with hair dye. Examples include Joico Color Balance and Redken Color Extend.
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Purple Shampoos: Purple shampoos contain violet pigments that neutralize brassy tones in blonde and light-colored hair. They are particularly popular among those with lavender or pastel shades. Regular use can help extend the life of pink and purple hair colors.
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Hydrating Shampoos: Hydrating shampoos add moisture to hair, which can become dry after dyeing. They often include nourishing oils and ingredients, promoting health and shine. Brands like SheaMoisture and Olaplex provide hydrating options beneficial for color-treated hair.
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pH Balanced Shampoos: pH balanced shampoos maintain the natural pH of the hair. They help close the cuticle after dyeing, locking in color. This can lead to fewer fades and longer-lasting color effects. Carol’s Daughter and Aveda offer pH-balanced formulas for colored hair.
Selecting the right shampoo can drastically affect the longevity and quality of pink and purple hair colors, ensuring they remain vibrant and healthy between color treatments.
How Frequently Should You Use Shampoo to Maintain Pink and Purple Hair?
To maintain pink and purple hair, you should use shampoo 1 to 2 times per week. Frequent washing can strip the color. Choose a sulfate-free shampoo for better color retention. Use cold water while rinsing to lock in the color. Additionally, consider using a color-depositing shampoo once every few weeks. This can help refresh the vibrancy of the color between regular washes. Always follow with a conditioner to keep the hair healthy and hydrated.
What Are the Common Mistakes When Choosing Shampoo for Colored Hair?
Common mistakes when choosing shampoo for colored hair include selecting the wrong formula and ignoring specific hair care needs.
- Choosing Sulfate-Containing Shampoos
- Overlooking pH Balance
- Ignoring UV Protections
- Not Considering Hair Type
- Frequent Shampooing
- Skipping Conditioner
Understanding the mistakes made when choosing shampoo for colored hair is essential for maintaining vibrant and healthy locks.
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Choosing Sulfate-Containing Shampoos:
Choosing sulfate-containing shampoos can strip color. Sulfates are strong detergents that create foam and cleanse, but they may remove essential oils. This leads to faster fading of the hair dye. A study by the International Journal of Cosmetic Science (2019) indicates that sulfate-free products maintain hair color longer. -
Overlooking pH Balance:
Overlooking pH balance is another common mistake. Shampoo with a high pH can damage hair cuticles and lead to color loss. Ideally, shampoo should have a pH close to the natural level of hair, which is around 4.5 to 5.5. The Journal of Dermatology highlights that pH-balanced shampoos help keep hair healthy and color vibrant. -
Ignoring UV Protections:
Many consumers ignore UV protection in shampoos. UV rays can fade hair color and lead to dryness. Specialized shampoos with UV filters can shield the hair from sun damage. Research published in the Journal of Cosmetic Dermatology (2021) confirms that UV-protective products help preserve hair color integrity. -
Not Considering Hair Type:
Not considering individual hair type and texture can lead to using unsuitable products. Different hair types, such as fine, curly, or thick, may require specific care. Utilizing products formulated for your hair type enhances the effectiveness of hair care. A survey from the American Academy of Dermatology suggests that many individuals do not customize their hair care routine according to their hair’s unique needs. -
Frequent Shampooing:
Frequent shampooing can lead to color fading. Overwashing strips color and moisture from the hair. The Hair Research Journal suggests limiting washing to two to three times a week to maintain vibrant color. -
Skipping Conditioner:
Skipping conditioner is a frequent error that can result in dry and brittle hair. Conditioner helps to hydrate and protect colored hair. Using a deep conditioning treatment regularly can enhance shine and manageability. Studies by the Journal of Cosmetic Science recommend incorporating conditioners specifically designed for colored hair to maintain its health.
How Can You Extend the Life of Your Pink and Purple Hair Color Alongside Shampoo Use?
To extend the life of your pink and purple hair color alongside shampoo use, you should focus on using color-safe products, minimizing heat exposure, and adopting proper washing techniques.
Using color-safe products: Color-safe shampoos and conditioners are formulated to protect and preserve hair color. These products usually contain gentle cleansers and lack harsh sulfates, which can strip color. A study by L’Oréal (2021) indicates that sulfate-free shampoos can maintain color vibrancy for a longer duration.
Minimizing heat exposure: High temperatures from styling tools can lead to color fading. Reducing the use of hairdryers, curling irons, and straighteners is beneficial. If heat styling is necessary, applying a heat protectant spray can shield hair from damage. Research conducted by the International Journal of Cosmetic Science (Smith & Jones, 2022) shows that heat protectants can significantly lower thermal damage to hair.
Adopting proper washing techniques: Washing hair less frequently can help preserve color. It is advisable to wash colored hair every 2-3 days rather than daily. When washing, use lukewarm water instead of hot water, as hot water can open hair cuticles and lead to color loss. Additionally, focusing on the scalp and allowing the water to cleanse the lengths without aggressive scrubbing can help maintain color integrity.
Considering these practices can help maintain the vibrancy of pink and purple hair for a longer period, ensuring a fresh and appealing look.
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