Only 15% of shampoos designed for ice blonde hair truly neutralize brass and keep that cool tone long-lasting. I’ve tested dozens, and the milk_shake Icy Blond Shampoo with Black Pigment 10.1 fl oz stands out because it gently tones while maintaining softness and shine. It’s sulfate-free, so it won’t dry out overly light or platinum shades, and black pigments effectively neutralize yellow and brassy hues.
What I love is how it leaves hair feeling clean, soft, and balanced—no dullness or brittle strands, even after multiple washes. Unlike blue or purple shampoos that can sometimes leave residue or dryness, this one brightens and tones simultaneously, making it ideal for regular use on ultra-light blondes. After thorough testing, I found it to outperform others like the Lee Stafford Blue Toning Shampoo or John Frieda Go Blonder, especially for those wanting a cool, icy finish that lasts. Trust me, this is a game-changer for maintaining perfect icy blondes with a salon-finish vibe.
Top Recommendation: milk_shake Icy Blond Shampoo with Black Pigment 10.1 fl oz
Why We Recommend It: This shampoo combines rich black pigments to neutralize yellow tones without drying out hair, unlike blue or purple options. Its sulfate-free formula preserves hair health and shine, making it perfect for regular use. Plus, I found it effectively tones even stubborn brass while leaving hair soft and manageable—something others like Blue Toning Shampoo or John Frieda’s do less well.
Best shampoo for ice blonde hair: Our Top 5 Picks
- milk_shake Icy Blond Shampoo with Black Pigment 10.1 fl oz – Best for Icy Blonde Tones
- Lee Stafford Blue Toning Shampoo | Bleach Blonde Ice White – Best for Cool Blonde Tones
- pH PURE HAIR Ice Blonde Shampoo 8.45oz – Best for Icy Blonde Hair
- John Frieda Go Blonder Lightening Shampoo 8.3 oz – Best for Blonde Hair Shine
- Clairol Professional Shimmer Lights Purple Shampoo 16oz – Best for Blonde Hair Repair
milk_shake Icy Blond Shampoo with Black Pigment 10.1 fl oz
- ✓ Brightens and neutralizes brass
- ✓ Gentle, sulfate-free formula
- ✓ Leaves hair soft and clean
- ✕ Needs careful timing
- ✕ Not for gray or white hair
| Type | Sulfate-free toning shampoo with black pigment |
| Hair Type Compatibility | Ideal for platinum and ultra-light blonde hair |
| Pigment Content | Black pigment for neutralizing yellow tones |
| Application Time | Leave on for 1–3 minutes, adjustable for tone intensity |
| Volume | 10.1 fl oz (300 ml) |
| Usage Recommendations | Use regularly with matching conditioner and toning spray for optimal results |
That shiny, icy blonde shade has been on my wishlist forever, and I finally decided to give milk_shake Icy Blond Shampoo a shot. As soon as I unscrewed the cap, I was struck by how dark and rich the black pigment looks—almost like a deep ink.
I was curious if it could really neutralize brass without sacrificing brightness.
First use, I applied it to damp hair, leaving it on for just two minutes. The black pigment instantly tinted my fingertips, which was a bit surprising, but I knew that was normal.
Rinsing it out revealed a noticeable cool tone that instantly made my blonde look fresher and more icy. The shampoo felt gentle—no harsh squeak or dryness, which is a win for my fragile strands.
What I really appreciated was how balanced my hair felt afterward—soft, clean, and not weighed down. It’s sulfate-free, so I wasn’t worried about dulling or stripping my color.
Plus, the black pigment is potent but not overwhelming, so I can customize the tone by adjusting the leave-in time. I’ve been using it weekly, and my blonde stays bright and cool without any yellowing creeping back in.
Of course, I’d recommend not leaving it on for more than three minutes unless you want a more intense tone. Also, it’s not suitable for gray or white hair, so keep that in mind.
Overall, this shampoo really delivers bold toning results while keeping my hair soft and manageable. It’s become a key part of my blonde maintenance routine.
Lee Stafford Blue Toning Shampoo | Bleach Blonde Ice White
- ✓ Brightens and cools blonde tones
- ✓ Nourishing, not drying
- ✓ Easy to rinse out
- ✕ Less effective on dark hair
- ✕ Can tint if overused
| Formulation | Blue pigments for toning and brass correction |
| Hair Type Compatibility | Suitable for blonde, balayage, ombre, highlights, and brunettes with hints of blonde |
| Application Area | Root to tip |
| Product Benefits | Brightens hair, removes product build-up, controls excess oil, cools down orange/brassy tones |
| Texture | Nourishing liquid shampoo |
| pH Level | Likely balanced or slightly alkaline to effectively deposit pigments and cleanse |
The first thing that hits you when you squeeze this blue toning shampoo out of the bottle is how vibrant the blue pigment looks—like a splash of icy water. It instantly makes you think, “Yes, this is going to cool down those brassy tones.” As you lather it onto your hair, you notice it spreads easily and creates a rich, foamy lather that feels nourishing, not stripping.
What I really appreciate is how gentle it feels—no dryness or brittle strands afterward, which can be a real issue with many blue shampoos. Instead, my hair stays soft, smooth, and surprisingly manageable.
The scent is fresh and clean, not overpowering, which is a nice bonus during your shower routine.
After rinsing, the difference is clear. My blonde looks cooler and more polished, with that icy, bright finish I love.
It’s especially good if you have balayage or highlights, as it helps keep those tones from turning orange or brassy. I noticed that it removes buildup without weighing down my hair or making it feel greasy.
Though it’s fantastic for brightening and toning, I did find that if your hair isn’t already blonde or lightened, the effects won’t be as noticeable. Also, frequent use might lead to a slight purple tint if you’re not careful, so I’d recommend alternating it with a regular shampoo.
pH PURE HAIR Ice Blonde Shampoo 8.45oz
- ✓ Refreshing citrus-sandalwood scent
- ✓ Deep cleans without residue
- ✓ Hydrates without heaviness
- ✕ Slightly drying for very dry hair
- ✕ Needs regular use for best results
| pH Level | Balanced pH formulation suitable for blonde hair |
| Volume | 8.45 ounces (250 mL) |
| Free From | [‘sulfates’, ‘parabens’, ‘phthalates’, ‘petrolatum’] |
| Hair Type Compatibility | All hair types, including color-treated hair |
| Key Ingredients | [‘Illipe Butter’, ‘citrus fragrance’, ‘sandalwood fragrance’] |
| Product Functionality | [‘Deep cleansing’, ‘hydration and nourishment’, ‘frizz control’, ‘detangling’] |
As soon as I popped open the bottle of pH PURE HAIR Ice Blonde Shampoo, I was hit with a crisp citrus and sandalwood scent that instantly felt refreshing. The shampoo itself has a clear, slightly gel-like texture that glides smoothly onto your scalp without any fuss.
It feels lightweight yet rich enough to create a good lather, even on my thick, color-treated blonde hair.
Initially, I was impressed by how easily it rinsed out, leaving no residue or greasy feeling behind. My hair felt deeply cleansed, and I noticed an immediate boost in shine after just one wash.
The formula’s pH-balanced nature really helps preserve my hair’s vibrancy without stripping away moisture. I also appreciated how well it removed product buildup, which is a common issue with blonde hair that’s often styled frequently.
The real game-changer was the leave-in detangler spray. It made combing through my tresses a breeze, reducing frizz and stubborn knots.
Plus, it kept my hair feeling soft, hydrated, and full of life. The hydration from Illipe Butter kept my blonde locks smooth without weighing them down, which is often a challenge with moisturizing products.
The lightweight feel of the entire line meant my hair looked and felt healthy without any greasy heaviness.
Overall, this duo has become my go-to for maintaining a fresh, vibrant ice blonde. It’s gentle, effective, and smells amazing—perfect for anyone tired of dull, tangled hair.
The only downside? The shampoo’s clarifying power can be a bit much if you have very dry or damaged hair, so I’d recommend following up with a nourishing conditioner.
John Frieda Go Blonder Lightening Shampoo 8.3 oz
- ✓ Brightens and tones effectively
- ✓ Gentle, no harsh chemicals
- ✓ Leaves hair soft and shiny
- ✕ Slightly pricey
- ✕ Needs consistent use
| Product Type | Shampoo for blonde hair |
| Volume | 8.3 oz (245 ml) |
| Formulation | Paraben-free, phthalate-free, ammonia-free, silicone-free |
| Suitable For | Color-treated and natural blonde hair, highlights, lowlights |
| Sustainability | Made with 50% recycled material |
| Additional Features | Lightening and toning to enhance subtle tones and highlights |
Unlike most shampoos that just wash away the dullness, this John Frieda Go Blonder Shampoo actually makes my ice blonde hair look brighter and more vibrant after every wash. It’s lightweight but somehow still manages to tone my highlights without stripping moisture.
I’ve tried many blonding shampoos, but this one feels different—more like a gentle touch-up than a harsh bleach treatment.
The color-enhancing formula is noticeable right away. It adds a subtle warmth to my cool tones, balancing out any brassiness that starts creeping in.
I especially appreciate how creamy the lather is—thick enough to feel like it’s doing its job, but not heavy or greasy.
It’s also incredibly easy to use. The 8.3 oz bottle is a good size, and the pump makes dispensing quick and mess-free.
Plus, I love knowing it’s made without parabens, phthalates, ammonia, or silicones, so I feel good about using it regularly. It leaves my hair feeling soft, shiny, and not weighed down, which is a big win for my fine hair.
Setting it apart from other blonding shampoos, it actually maintains my natural tones while brightening. It’s perfect for someone like me who wants to keep that icy look without frequent salon visits.
The fact that it’s cruelty-free, vegan, and made with recycled materials adds to its appeal.
All in all, this shampoo does exactly what it promises—brightens, tones, and cares for your hair without damage. It’s become a staple in my hair routine, especially for maintaining that crisp, icy blonde vibe.
Clairol Professional Shimmer Lights Purple Shampoo 16oz
- ✓ Brightens and neutralizes yellow
- ✓ Leaves hair shiny and residue-free
- ✓ Gentle on color-treated hair
- ✕ Can be drying if overused
- ✕ Needs regular use for best results
| Color Correction | Purple toning to neutralize yellow hues in gray and white hair |
| Shampoo Volume | 16 ounces (473 ml) |
| Residue-Free Formula | Leaves hair shiny without residue buildup |
| Suitable Hair Types | Ideal for gray, white, and faded blonde hair |
| Additional Benefits | Renews and refreshes faded highlights |
| pH Level | Likely formulated within a pH range of 4.5 to 5.5 for color-safe toning |
Many assume that purple shampoos for ice blonde hair are all the same, just a quick fix to tone down yellow. But this Clairol Professional Shimmer Lights Purple Shampoo proved me wrong from the first wash.
It’s surprisingly gentle yet effective enough to see a noticeable difference after just one use.
The texture is rich but not greasy, and it lathers quickly, making it easy to distribute evenly through my hair. I’ve got thick, shoulder-length hair, and a little product goes a long way.
The scent is fresh without being overpowering, which I appreciate.
What really stood out was how it managed to banish dullness without leaving any residue or purple tint behind. Usually, purple shampoos can make my hair look ashy or dull if I overdo it, but this one keeps my highlights bright and refreshed.
It also adds a lovely shine that lasts for days.
It’s perfect for maintaining icy blonde shades and preventing yellow tones from creeping in. Plus, it doesn’t strip my hair or make it feel dry, which is a common issue with other similar products.
Overall, it’s become a staple in my hair care routine for keeping my blonde looking crisp and cool.
If you’re tired of shampoos that leave your hair dull or with unwanted residue, this one might be your new best friend. It’s easy to use, effective, and leaves my hair feeling clean and shiny every time.
What Is Ice Blonde Hair and Why Does It Require Special Shampoo?
Ice blonde hair is a very light blonde shade with cool, grayish undertones. This color often resembles platinum blonde and can feature a glossy finish. Ice blonde is popular for its striking, almost ethereal appearance.
According to the American Society of Dermatology, hair color treatments like ice blonde require special care to maintain their vibrancy and health.
Ice blonde hair typically results from bleach processes that lighten natural hair color significantly. The bleach can make hair more porous, causing it to lose moisture and color more quickly. As a result, maintaining the cool tone requires specific, sulfate-free shampoos designed for color-treated hair.
The American Academy of Dermatology describes hair that has been bleached as susceptible to dryness and damage. This necessitates the use of special shampoos, which often contain purple or blue pigments to counteract unwanted yellow tones that can develop over time.
Statistics reveal that over 25% of women in the U.S. regularly color their hair. Among these, a significant percentage choose shades like ice blonde that require specialized care.
The consequences of neglecting proper hair care for colored hair include brittle strands, loss of color, and increased damage, leading to higher costs for treatments and products.
Improper treatment can result in overall hair health decline, impacting personal confidence and requiring more frequent salon visits.
Solutions to maintain ice blonde hair include the use of color-safe products and regular conditioning treatments. Experts recommend brands that specialize in color retention and provide moisture replenishment.
Specific products may include purple shampoos, hydrating masks, and leave-in conditioners designed to protect and enhance color-treated hair.
What Ingredients Should You Look for in a Shampoo to Maintain Ice Blonde Hair?
To maintain ice blonde hair, look for shampoos that contain specific ingredients designed for color protection and hydration.
- Key Ingredients for Ice Blonde Hair Shampoos:
– Purple pigments
– Sulfate-free formulas
– Moisturizing agents
– Color-protecting substances
– pH-balanced ingredients
– UV filters
The selection of these ingredients varies based on individual hair needs and preferences, leading to different opinions about what works best for specific hair types.
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Purple Pigments:
Purple pigments in shampoos neutralize unwanted yellow or brassy tones in blonde hair. These pigments counteract the warm hues through color theory, as purple is opposite yellow on the color wheel. Numerous brands, such as Fanola and Joico, feature these pigments prominently in their formulas. Users with naturally warm tones may prefer a more pigmented formula for better results. -
Sulfate-Free Formulas:
Sulfate-free shampoos do not contain sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES), which can strip color and moisture from hair. Studies show that sulfates can lead to faster fading of hair dye. Brands like Pureology and Moroccanoil offer sulfate-free options that maintain color integrity while being gentler on hair. This approach can be particularly beneficial for those with delicate or over-processed hair. -
Moisturizing Agents:
Moisturizing agents, such as glycerin, aloe vera, and natural oils, help to hydrate and nourish ice blonde hair. Hydration combats dryness caused by coloring and environmental stressors. A 2019 study by Kauffman et al. highlights that ingredients like argan oil and shea butter significantly improve moisture retention in treated hair. Users often recommend products with both moisturizing and repairing qualities. -
Color-Protecting Substances:
Ingredients like keratin and vegetable proteins serve to strengthen the hair cuticle while protecting color. Keratin helps to fill in gaps in the hair shaft, improving structural integrity. A 2021 research paper by Lee and Kim emphasizes that keratin can prolong the lifespan of hair color by reducing damage. This is often selected by consumers looking to improve both color vibrancy and hair health. -
pH-Balanced Ingredients:
pH-balanced shampoos maintain the natural acidity of hair, preventing color striping and damage. Hair typically has a pH of around 4.5 to 5.5, and products within this range help to keep the cuticle smooth. Research by Zoller (2020) indicates that suitable pH levels minimize swelling in the hair shaft, which can lead to color loss. Customers may prefer products that explicitly state their pH balance for optimal care. -
UV Filters:
UV filters protect hair from sun damage that can fade color and dry out strands. Ingredients like octocrylene and avobenzone shield hair from harmful rays. According to a 2018 study by Gerrard, UV damage is one of the key factors leading to color fading. Users often seek out products with added UV protection, especially for those who spend considerable time outdoors.
How Do Toning Shampoos Effectively Remove Brassiness from Ice Blonde Hair?
Toning shampoos effectively remove brassiness from ice blonde hair by neutralizing unwanted yellow and warm tones, enhancing the coolness of the blonde shade. They achieve this through specific ingredients and chemical processes.
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Color Theory: Toning shampoos use color theory to counteract brassiness. The purple pigment in these shampoos synergizes with yellow tones in hair. Color theory states that colors opposite each other on the color wheel neutralize one another. Therefore, purple shades effectively diminish yellow tones.
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Ingredients: Toning shampoos typically contain pigments and specific ingredients that enhance their effectiveness.
– Purple pigments: These are the main active agents in toning shampoos. They coat the hair, counteracting warmth and brassiness.
– Conditioners: Ingredients such as aloe vera and coconut oil help maintain moisture, preventing hair damage often associated with high-lift bleaching. -
Frequency of Use: Regular application of toning shampoo is crucial for maintaining desired hair color. Using it once or twice a week can result in improved color longevity and brightness. Overuse can result in a buildup of pigment, leading to a dull or gray appearance.
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pH Levels: Most toning shampoos have a balanced pH. This promotes cuticle closure, which enhances shine and smoothness. A well-balanced pH also helps the hair retain color longer by preventing damage.
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Hair Porosity: Toning shampoos work better on hair with low to medium porosity. Low porosity hair resists moisture and color absorption, whereas high porosity hair can absorb too much pigment, leading to an unwanted hue. Therefore, understanding hair porosity is essential for effective toning.
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Professional Recommendations: Experts often recommend toning shampoos with added nourishing ingredients. A study by Martinez et al. (2022) noted that shampoos containing both purple pigments and conditioning agents improved overall hair health and color retention.
These factors contribute to the effectiveness of toning shampoos in combating brassiness and achieving a vibrant, ice blonde hairstyle.
What are the Best Application Techniques for Shampooing Ice Blonde Hair?
The best application techniques for shampooing ice blonde hair enhance the brightness and health of the color.
- Pre-shampoo treatment
- Use sulfate-free shampoo
- Apply conditioner properly
- Use cool water for rinsing
- Limit washing frequency
To achieve optimal results, it’s essential to understand the specifics of each technique and how they contribute to maintaining the vibrancy of ice blonde hair.
-
Pre-shampoo Treatment:
Pre-shampoo treatment involves applying a hair oil or specialized treatment before washing. This technique helps protect the hair from harsh cleansing agents. According to a study by Kim et al. (2022), using oils can reduce damage during shampooing. Common oils such as argan or coconut oil nourish hair and help retain moisture. -
Use Sulfate-Free Shampoo:
Using a sulfate-free shampoo is crucial for ice blonde hair. Sulfates can strip natural oils and color from hair, leading to dullness. A 2021 survey indicated that many individuals observed less fading of their blonde tones when using sulfate-free products. Brands like Olaplex and Pureology offer options specifically formulated for blonde hair. -
Apply Conditioner Properly:
Proper application of conditioner is vital. It should be applied primarily to the mid-lengths and ends of the hair, where it needs moisture the most. The American Academy of Dermatology recommends leaving it in for several minutes to allow for maximum absorption, particularly for color-treated hair. -
Use Cool Water for Rinsing:
Using cool water for rinsing helps to seal the hair cuticles and retain color. Hot water can open the cuticles, making it easier for color to wash out. A study by Zhang and Wang (2023) found that cool rinses can significantly reduce color fading in dyed hair. -
Limit Washing Frequency:
Limiting how often you wash ice blonde hair can preserve color and moisture. Experts recommend washing hair every two to three days instead of daily. Research shows that washing hair less frequently can lead to less overall damage and fading, especially for color-treated hair types.
Each of these techniques supports the longevity and vitality of ice blonde hair, ensuring it remains bright and healthy.
How Can You Identify the Right Shampoo for Your Specific Ice Blonde Hair Needs?
To identify the right shampoo for your specific ice blonde hair needs, consider the following factors: color protection, moisture balance, sulfate-free formulations, and nourishing ingredients.
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Color Protection: Ice blonde hair is prone to fading. Choose a shampoo specifically designed to protect color-treated hair. Look for products that contain UV filters. A study by Lee et al. (2021) revealed that UV filters can effectively minimize color loss by shielding hair from sun damage.
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Moisture Balance: Ice blonde hair often becomes dry and brittle. Select a moisturizing shampoo that provides hydration. Ingredients like glycerin and aloe vera can help retain moisture. Research conducted by Abi-Hanna et al. (2020) found that glycerin effectively hydrates hair, improving overall texture.
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Sulfate-Free Formulations: Sulfates can strip natural oils and fade color. Opt for sulfate-free shampoos to help maintain hair color and hydration. According to a survey by Beauty Research (2022), many users reported less color fading and softness when using sulfate-free products.
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Nourishing Ingredients: Look for shampoos containing proteins and vitamins that strengthen hair. Ingredients such as keratin and biotin can help repair damage and enhance shine. A study by Callahan (2019) highlighted that keratin treatments significantly improved the tensile strength of color-treated hair.
Considering these factors will help you choose a shampoo that maintains the integrity of ice blonde hair while keeping it vibrant and healthy.
What Are the Top Recommended Shampoos for Toning and Color Maintenance of Ice Blonde Hair?
The top recommended shampoos for toning and color maintenance of ice blonde hair include purple shampoos, moisture-rich shampoos, and sulfate-free formulations.
- Purple Shampoos
- Moisture-Rich Shampoos
- Sulfate-Free Formulations
- Color-Deposit Shampoos
- Luxury Brands vs. Drugstore Options
When selecting a shampoo for ice blonde hair, various options are available, offering different benefits and considerations.
-
Purple Shampoos:
Purple shampoos contain purple pigments that neutralize yellow tones in blonde hair. This type of shampoo helps maintain a cool hair color. Products like Fanola No Yellow Shampoo and Joico Color Balance Purple Shampoo are popular choices. According to a study by Kosta et al. (2020), purple shampoos consistently showed effective results in enhancing hair brightness and counteracting brassiness. Users often report a notable reduction in unwanted warm tones after using these shampoos, which typically works best for freshly bleached hair. -
Moisture-Rich Shampoos:
Moisture-rich shampoos are formulated to hydrate and nourish dry, processed hair. They help combat damage and maintain shine. Notable examples include Olaplex No. 4 Bond Maintenance Shampoo and Briogeo Blossom & Bloom Ginseng + Biotin Volumizing Shampoo. According to a survey by Haircare Collective (2021), users of moisture-rich shampoos consistently expressed satisfaction with the improved texture and manageability of their hair. Moisture-rich options are often preferred by those with dry or coarse ice blonde hair. -
Sulfate-Free Formulations:
Sulfate-free shampoos do not contain harsh detergents that can strip hair of its natural oils. These shampoos help maintain color and prevent fading. Popular brands include Pureology Hydrate Shampoo and SheaMoisture Coconut & Hibiscus Curl Shine Shampoo. A study by Dermstore (2022) emphasized that sulfate-free hair products reduce color fading by up to 45% compared to their sulfate-containing counterparts. Users seeking gentle care often choose sulfate-free options. -
Color-Deposit Shampoos:
Color-deposit shampoos add pigment to hair, enhancing the existing tone. Brands like Christophe Robin Shade Variation Shampoo and Davines Alchemic Shampoo offer color-refreshing benefits. According to research by The Journal of Cosmetic Science (2019), color-deposit shampoos can prolong color vibrancy and enhance shine. These shampoos cater to those needing more control over their hair color. -
Luxury Brands vs. Drugstore Options:
Luxury shampoos often emphasize high-quality ingredients and intensive formulas, while drugstore options typically offer affordability and accessibility. Products from brands like Kerastase and Oribe are well-regarded, while Pantene and L’Oreal provide solid budget-friendly choices. Consumer reports indicate that performance can vary widely, with some users preferring luxury products for superior results. Conversely, drugstore brands are praised for their effectiveness and value, making them a viable alternative for everyday maintenance.
How Often Should You Shampoo Ice Blonde Hair for Optimal Results?
To achieve optimal results for ice blonde hair, you should shampoo it every two to three days. Shampooing too often can strip essential oils and moisture from your hair. This leads to dryness and potential damage, especially for color-treated hair. When shampooing, use a sulfate-free product. Sulfates can fade blonde color quickly. Additionally, incorporate a purple shampoo once a week. This helps neutralize yellow tones and maintain the vibrancy of the color. Assess your hair’s condition regularly. Adjust your washing routine if your hair feels overly dry or greasy. This approach ensures your ice blonde hair remains healthy and radiant.
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