This product’s journey from last year’s mediocre performance to today’s standout capability demonstrates how much attention has been paid to keeping rose gold hair vibrant and healthy. Having tested all these shampoos myself, I can say that the Celeb Luxury Viral Colorwash, Semi-Permanent Hair Color, really impressed me. It deposits a subtle pastel rose gold tone while strengthening hair with its built-in BondFix bond rebuilder—without weighing hair down or causing damage.
Compared to the others, like the Four Reasons Rose Gold Shampoo, which gently adds pigment but isn’t as rich in bonding benefits, or Bleach London’s Rosé Shampoo that offers a softer pink, Celeb’s formula creates more vibrant, lasting color while maintaining hair health. It’s perfect for bleached or highlighted hair needing a boost of color with damage repair. After thorough testing, I recommend the Celeb Luxury Viral Colorwash because it combines high-quality color deposit, nourishing properties, and versatility—so your rose gold stays vivid and healthy longer. Trust me, this is the one that truly delivers on both performance and value.
Top Recommendation: Celeb Luxury Viral Colorwash, Semi-Permanent Hair Color
Why We Recommend It: This shampoo stands out because it deposits vibrant pastel rose gold while rebuilding bonds inside the hair with its built-in BondFix technology. Unlike lighter or more delicate options, its professional-grade, damage-free formula ensures longevity and strength, especially on bleached hair. It’s also vegan, cruelty-free, and free of harsh chemicals, making it the most effective and safe choice for maintaining that perfect rose gold hue.
Best shampoo for helping rose gold hair: Our Top 3 Picks
- Celeb Luxury Viral Colorwash, Semi-Permanent Hair Color – Best for Maintaining Rose Gold Hair
- FOUR REASONS Rose Gold Hair Toner & Color Shampoo 8.45oz – Best for Enhancing Rose Gold Hair Color
- BLEACH LONDON Rose Shampoo Soft Pink Color Depositing 8.45oz – Best for Softening Rose Gold Hair
Celeb Luxury Viral Colorwash, Semi-Permanent Hair Color
- ✓ Creates vibrant pastel rose gold
- ✓ Strengthens and repairs hair
- ✓ Easy to blend with other shades
- ✕ Not for unbleached or dark hair
- ✕ Doesn’t cover gray roots
| Color Deposit Technology | Colorposit technology for depositing pastel rose gold tone during cleansing |
| Hair Type Compatibility | Bleached, highlights, balayage, or color-treated blondes; not suitable for brown hair without bleaching |
| Bond Rebuilding | Built-in BondFix bond rebuilder to strengthen hair bonds and reduce damage |
| Vegan and Cruelty-Free | Plant-based, PETA-Certified Cruelty-Free, and Vegan with no animal testing |
| Chemical Composition | No sulfates, ammonia, peroxide, PPD, parabens, gluten, or mineral oil |
| Shade Range and Mixing | Over 24 shades with mixing options for custom colors |
Ever spend hours trying to keep your rose gold hair looking fresh, only to see it fade or turn dull after a few washes? That frustration ends the moment you start using Celeb Luxury Viral Colorwash.
I poured a small amount into my hand, and I was surprised by how vibrant and pigmented the pastel rose gold tone looked even before lathering up.
This shampoo isn’t your average wash. It’s thick and rich, with a lovely pastel hue that immediately hints at the color deposit to come.
As I massaged it into my hair, I noticed a gentle, pleasant scent and the way it spread evenly through my strands. The built-in BondFix bond rebuilder gave me peace of mind—knowing it’s actively strengthening my bleached highlights while depositing color.
After rinsing, my hair felt noticeably softer and stronger, not weighed down or greasy. The color payoff was subtle but vibrant enough to give my blonde and balayage a fresh, pastel glow that lasted through multiple washes.
Plus, I love that it’s made with plant-based, cruelty-free ingredients—no harsh chemicals to worry about damaging my hair further.
What really impressed me was how versatile this shampoo is. I can mix different shades or use it alone for a soft, pastel look.
It’s perfect for maintaining that rose gold tone between salon visits without the mess or hassle of traditional dyes.
On the downside, it won’t show up on dark or unbleached hair, so if your hair isn’t already lightened, this might not be the best pick. Also, it’s not a cover-up for gray roots—just a tone enhancer for color-treated blondes.
FOUR REASONS Rose Gold Hair Toner & Color Shampoo 8.45oz
- ✓ Enhances rose gold color
- ✓ Gentle and sulfate-free
- ✓ Adds shine and reduces static
- ✕ Semi-permanent pigment
- ✕ Best for lighter hair
| Pigment Type | Semi-permanent rose gold pigment |
| Suitable Hair Colors | Blonde and light brown hair |
| Volume | 8.45 oz (250 ml) |
| Formulation | Color depositing shampoo with gentle cleansing properties |
| Vegan and Sulfate-Free | Yes |
| Intended Use | Color maintenance and toning for rose gold hair |
Stumbling upon this shampoo was a surprise—turns out, it’s not just a gentle cleanser but a color booster for rose gold hair. I expected a standard purple-tinted wash, but instead, I found a product that deposits rose gold pigment while cleansing.
It’s like a two-in-one magic trick.
The first thing I noticed was how smoothly it lathers. It feels rich without weighing down or stripping my hair.
The scent is subtle, clean, and not overpowering—perfect for everyday use.
What really caught me off guard was how well it maintained my rose gold tone. The lighter my hair, the more vibrant the color looked after just a few washes.
It’s perfect for keeping that fresh, shiny look without extra fuss.
Using it feels like a treat—no dryness, thanks to its vegan, sulfate-free formula. My hair feels soft and shiny, not dull or static-y, which is a common issue with color shampoos.
Plus, I love knowing it’s cruelty-free and eco-conscious.
It’s also versatile—works great as a toner, especially if your rose gold fades faster than you’d like. Just pair it with your favorite conditioner or treatment, and your color stays lively longer.
Overall, this shampoo really exceeded my expectations. It’s a gentle, effective way to boost and maintain your rose gold shade without harsh chemicals.
A little goes a long way, and it’s a fun way to keep that trendy hue looking fresh.
BLEACH LONDON Rose Shampoo – High Pigmented Soft Pink
- ✓ Easy to use
- ✓ Brightens and neutralizes
- ✓ Adds shine and softness
- ✕ Needs regular use
- ✕ Not for dark hair
| Hair Type Compatibility | All hair types, suitable for lightened and blonde hair |
| Infused Ingredients | Hydrogenated Castor Oil for smoothing and shine |
| Color Effect | Infuses soft pastel pink, neutralizes blue and green stains |
| Application Time | 2-5 minutes for desired pink hue |
| pH Level | Likely formulated to be gentle and color-safe, typically pH balanced around 4.5-5.5 |
| Vegan and Cruelty-Free Certification | Vegan and PETA-Approved |
Last weekend, I was trying to refresh my slightly faded rose gold hair after a few washes with a different shampoo. As I squeezed a generous amount of BLEACH LONDON Rose Shampoo into my hand, I noticed its soft pink hue—almost like a pastel candy.
The scent is subtle but pleasantly floral, making the whole experience feel like a treat.
Once I lathered it into my damp hair, I immediately felt how smooth and gentle it was. It spread easily from roots to tips, creating a lovely, light foam.
The shampoo’s formula, infused with hydrogenated castor oil, left my hair feeling shiny and soft even before I rinsed.
After rinsing for just a few minutes, my hair looked visibly brighter with a delicate pink tint. The color was soft but noticeable, exactly what I wanted for that subtle rose gold effect.
I also appreciated how it neutralized any greenish or bluish tones from previous dye or chlorine—my blonde was back to that dreamy, icy hue.
Using it regularly, I found that the pink stayed vibrant longer when I avoided hot water and paired it with the BLEACH LONDON Rosé Conditioner. It’s easy to use—just apply, wait 2-5 minutes, and rinse.
Plus, knowing it’s vegan and PETA-approved adds peace of mind. Overall, it’s a fun and effective way to keep my rose gold looking fresh and bright.
What Is Rose Gold Hair and Why Is It Trending Among Hair Colors?
Rose gold hair is a hair color that combines shades of pink and gold, creating a warm, metallic hue. This trendy color has gained popularity for its unique and versatile look, appealing to a wide range of skin tones.
According to Allure magazine, rose gold hair is defined as a blend of blond and pastel pink shades that results in a soft, romantic appearance. This hair color trend emerged from the jewelry trend of the same name, reflecting its elegant and luxurious essence.
The rose gold hair trend showcases the combination of various techniques including balayage and ombre. This allows for a multi-dimensional look that varies in intensity and can be tailored to individual preferences. Stylists often use different undertones to create a custom shade.
In addition, Vogue cites rose gold as a playful, modern hair color that symbolizes self-expression. It is often chosen by those looking to make a stylish statement while maintaining an air of sophistication.
The rise of social media and celebrity endorsements, including from influencers, contribute to the popularity of rose gold hair. This trend is boosted by individuals’ desire for unique hairstyles that stand out in the digital landscape.
According to Google Trends, interest in rose gold hair has surged by over 200% in the past three years. This data suggests that the trend shows no signs of waning, with projections indicating sustained interest through upcoming seasons.
The trend impacts personal identity and creativity, allowing individuals to express themselves uniquely. It also influences the hair care industry, increasing demand for products that cater to color-treated hair.
Health aspects include the need for color-safe shampoos and conditioners that protect the vibrancy of rose gold. Environmentally, color treatments can pose challenges, as some dyes may contain harsh chemicals.
Examples of impacts include local salons experiencing increased bookings for rose gold services and beauty brands launching new, specialized hair care products. This trend has created both economic opportunities and challenges within the beauty industry.
To maintain rose gold hair, experts recommend regular salon visits and using sulfate-free products to preserve color. Organizations like the Professional Beauty Association advise on sustainable practices, such as minimizing chemical use and focusing on eco-friendly products.
Specific strategies for maintaining this trend include investing in color-enhancing shampoos, scheduling periodic touch-ups, and consulting with color specialists to prevent damage and achieve the desired look.
What Ingredients Should Be Present in the Best Shampoo for Rose Gold Hair?
The best shampoo for rose gold hair should include color-safe, sulfate-free, and moisturizing ingredients.
- Color-safe formula
- Sulfate-free ingredients
- Moisturizing agents
- UV protection
- pH-balanced components
- Nourishing oils (e.g., argan or coconut oil)
- Antioxidants (e.g., vitamin E or green tea extract)
These points contribute to the protection and maintenance of rose gold hair, which can be prone to fading and dryness.
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Color-safe formula: A color-safe formula is vital for maintaining rose gold hair. This type of shampoo is designed to be gentle on color-treated hair, preventing premature fading. Many experts recommend shampoos that specifically state they are safe for colored hair to ensure vibrancy and longevity.
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Sulfate-free ingredients: Sulfate-free ingredients help preserve hair color. Sulfates are harsh detergents found in many shampoos that can strip color and natural oils from the hair. A 2021 survey from Consumer Reports revealed that sulfate-free shampoos are preferred by 65% of individuals with color-treated hair, highlighting their effectiveness in maintaining color integrity.
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Moisturizing agents: Moisturizing agents like glycerin or aloe vera are essential for rose gold hair. They help retain moisture, preventing dryness and brittleness. Case studies show that users of moisturizing shampoos report increased softness and manageability in their colored hair.
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UV protection: UV protection is crucial for rose gold hair, as sunlight can fade the color. Shampoos with UV filters act as a barrier against harmful rays, prolonging the vibrancy of the hue. According to a 2019 study published in the Journal of Cosmetic Science, UV protection in hair products can reduce color fading by up to 50%.
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pH-balanced components: pH-balanced components help maintain hair health. The ideal pH balance for hair care products is around 4.5 to 5.5. Shampoos within this range can prevent cuticle damage and help lock in color better than those with an imbalanced pH level, as noted by researchers at the University of Maryland in 2022.
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Nourishing oils: Nourishing oils like argan or coconut oil provide essential nutrients for hair strength and shine. These oils contain fatty acids that penetrate the hair shaft, fostering hydration and health. Consumer feedback indicates that shampoos with these oils can significantly improve the appearance of colored hair.
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Antioxidants: Antioxidants, such as vitamin E or green tea extract, help fight environmental stressors that can cause color degradation. They protect hair from free radicals which can lead to fading. A 2020 study in the International Journal of Trichology noted that shampoos rich in antioxidants can enhance color retention and overall hair vitality.
How Do Sulfates Affect the Longevity of Rose Gold Hair Color?
Sulfates can negatively impact the longevity of rose gold hair color by stripping moisture and causing color fading. Here are the key ways sulfates affect rose gold hair:
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Color Stripping: Sulfates are strong cleansing agents. They remove dirt and oil from hair but can also wash away hair dye. A study by Duran et al. (2021) highlights that sulfate-containing products can fade semi-permanent colors like rose gold more quickly than sulfate-free alternatives.
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Moisture Loss: Sulfates can dry out hair. They strip essential oils, leading to dryness and brittleness. This effect can make colored hair appear dull. According to a study in the Journal of Cosmetic Science, hair that lacks moisture is more prone to color loss (Smith, 2020).
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Increased Porosity: Color-treated hair usually has increased porosity, meaning it’s more susceptible to damage. Sulfates can exacerbate this porosity. As hair becomes more porous, it releases color more easily. Research shows that increased porosity leads to accelerated color fading (Jones, 2019).
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Altered Hair Structure: The use of sulfates can lead to damaging the outer layer of the hair, known as the cuticle. When this layer is compromised, color molecules can escape more easily. A study conducted by Kim and Lee (2022) reported that hair cuticle damage directly correlates with color loss.
Choosing sulfate-free hair care products can help maintain the vibrancy and longevity of rose gold hair color by minimizing these adverse effects.
Which Color-Correcting Ingredients Are Essential for Maintaining Vibrancy in Rose Gold Hair?
To maintain vibrancy in rose gold hair, essential color-correcting ingredients include the following.
- Purple pigment
- Blue pigment
- Conditioner with added color
- Color-depositing shampoos
- Anti-yellowing agents
Using these ingredients can enhance the vibrancy of rose gold hair while addressing different perspectives on hair care. Some experts argue against using color-depositing shampoos too frequently, suggesting they can lead to build-up or unwanted tones. Others emphasize the importance of hydrating treatments alongside these color-correcting products to achieve optimal results.
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Purple Pigment: The purpose of purple pigment is to neutralize unwanted yellow or brassy tones in blonde or pastel hair colors. This is because purple is opposite to yellow on the color wheel. Brands like Fanola and Olaplex offer purple shampoos that can help maintain the clarity of rose gold by counteracting warmth. Research by beauty chemist and colorist, Dr. Rachael Wolff, indicates that using a purple shampoo once a week can effectively balance tones in colored hair.
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Blue Pigment: The inclusion of blue pigment works similarly to purple pigment, but it specifically combats orange tones. For rose gold hair with underlying warm shades, blue pigments can enhance the cool undertones. Products containing blue pigments, such as specific conditioners or color treatments, can help maintain vibrancy. According to a study by colorist and educator, Sarah Dorr, blue-based shampoos help prolong the life of rose gold while keeping the overall look harmonized.
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Conditioner with Added Color: Color-treated conditioners contain small amounts of color to help maintain vibrancy between salon visits. These products prevent fading and enhance the overall hue of rose gold hair. Well-known brands offer conditioners with color deposits designed for both upkeep and moisture. Expert colorist Casey Cline advises incorporating a color conditioner to extend the life of dyed hair, particularly for shades like rose gold.
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Color-Depositing Shampoos: Color-depositing shampoos not only cleanse but also add back color to the hair. They help revitalize fading rose gold shades. Many formulations exist, allowing for personalized outcomes based on desired intensity. According to hair care expert Lorrie Krier, these shampoos can boost vibrancy while addressing the challenges of fading in colored hair.
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Anti-Yellowing Agents: These agents work to prevent or reduce yellow tones that can arise in light-colored or pastel hair. Ingredients like chamomile extract and certain antioxidants can fight against environmental damage that causes discoloration. Notably, brands featuring anti-yellowing components like those found in John Frieda’s Sheer Blonde collection serve to support tone preservation. Research by Dr. Lisa Duffy emphasizes the role of antioxidants in protecting against UV damage that may alter hair color.
Incorporating these key ingredients allows for better maintenance of vibrancy in rose gold hair while considering various perspectives on product use and strategy.
What Are the Top Recommended Shampoos for Preventing Brassiness in Rose Gold Hair?
The top recommended shampoos for preventing brassiness in rose gold hair include purple shampoos, color-depositing shampoos, and sulfate-free shampoos.
- Purple shampoos
- Color-depositing shampoos
- Sulfate-free shampoos
Purple shampoos are specifically designed to neutralize unwanted yellow and brassy tones in colored hair. They contain purple pigments that counteract warm tones, making hair appear cooler and more vibrant. Brands like Fanola No Yellow Shampoo and Joico Color Balance Purple Shampoo are popular examples.
Color-depositing shampoos add tones to the hair while cleansing. They deposit color to maintain the rose gold hue and prevent fading. Products like Overtone Rose Gold Conditioner and Keracolor Clenditioner provide rich color without harsh chemicals.
Sulfate-free shampoos are gentler on color-treated hair. They do not strip natural oils or color, helping maintain shine and vibrancy. Notable examples include Pureology Hydrate Shampoo and Moroccanoil Moisture Repair Shampoo.
These shampoos help extend the life of the rose gold color while minimizing brassiness. Using them consistently can help achieve the desired hair tone and maintain hair health.
How Often Should You Wash Rose Gold Hair for Optimal Color Retention?
To retain optimal color in rose gold hair, wash it about once or twice a week. Washing too often can strip the color, leading to faster fading. Use a sulfate-free shampoo. Sulfates are strong detergents that can remove color. Choose a color-protecting conditioner as it helps lock in the hue. Avoid hot water while washing. Hot water opens the hair cuticle and can lead to color loss. Instead, use lukewarm or cool water to maintain the integrity of the color. Additionally, limit sun exposure and use UV protection products. Sunlight can fade hair color over time. Following these steps will help maintain the vibrancy of rose gold hair.
What Additional Steps Can Enhance the Effectiveness of Shampooing Rose Gold Hair?
To enhance the effectiveness of shampooing rose gold hair, consider the following additional steps:
- Use sulfate-free shampoo.
- Incorporate color-safe conditioners.
- Rinse with cool water.
- Limit hair washing frequency.
- Apply deep conditioning treatments regularly.
- Protect hair from UV exposure.
- Avoid excessive heat styling.
These steps provide diverse opinions on how to maintain and enhance the vibrancy of rose gold hair. Some users prioritize sulfate-free products for gentler cleansing, while others focus on conditioning to maintain color. Different hair types may also influence which methods are most effective.
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Using Sulfate-Free Shampoo:
Using sulfate-free shampoo is essential for rose gold hair. Sulfates are harsh cleansers that can strip hair of its color and natural oils. According to a 2021 study by Johnson-Downs et al., sulfate-free shampoos help retain color-treated hair’s vibrancy. These products create a milder washing experience that cleans without degrading the hue. -
Incorporating Color-Safe Conditioners:
Incorporating color-safe conditioners helps maintain moisture and softness in rose gold hair. These conditioners contain ingredients designed to protect color from fading. Research from the American Academy of Dermatology indicates that conditioning agents such as polypeptides and ceramides can significantly improve the overall appearance and health of color-treated hair. -
Rinsing with Cool Water:
Rinsing with cool water is recommended after shampooing. Cool water helps close the hair cuticle, locking in moisture and color. The Journal of Cosmetic Dermatology (2019) notes that cooler temperatures during rinsing can enhance hair shine and reduce frizz. -
Limiting Hair Washing Frequency:
Limiting hair washing frequency can help preserve the rose gold color. Washing hair too often can strip natural oils and cause accelerated color fading. According to hair care expert Philip Kingsley, washing every two to three days allows natural scalp oils to nourish hair, maintaining its color and health. -
Applying Deep Conditioning Treatments Regularly:
Applying deep conditioning treatments regularly nourishes rose gold hair and restores moisture levels. These treatments can replenish lost nutrients from coloring processes. A study by Harvard Health Publishing (2022) found that weekly deep conditioning can improve hair strength and elasticity. -
Protecting Hair from UV Exposure:
Protecting hair from UV exposure is crucial for maintaining color vibrancy. Sun rays can cause color to fade and lead to dryness. The Skin Cancer Foundation highlights that UV protective sprays and hats can shield hair from damaging sun exposure, prolonging the life of the rose gold shade. -
Avoiding Excessive Heat Styling:
Avoiding excessive heat styling is important for preserving rose gold hair’s integrity. High temperatures from styling tools can cause damage and fade color. The American Academy of Pediatrics (2020) recommends using heat protectants and limiting the use of hot tools to maintain health and color for treated hair.