Many people assume that all shampoos for blonde hair are pretty much the same, but my extensive testing proved otherwise. I’ve tried everything from gentle violet formulas to stronger lightening shampoos, and the one that truly stood out is the John Frieda Go Blonder Lightening Shampoo 8.3 oz. This shampoo not only gradually lifts and brightens my naturally dirty blonde hair but also maintains it without harsh chemicals or over-bleaching. It feels nourishing and light, yet effective enough to enhance highlights after just a few uses.
What makes it special is its subtle, natural lightening action combined with citrus and chamomile that actually adds a sunny glow, all while being safe for color-treated hair. Compared to others like the sulfate-free L’Oréal or Redken’s intense purple toners, it’s more versatile for daily use and doesn’t leave brassiness or dryness. After testing and comparing, I can confidently recommend this product for anyone wanting a gentle, effective, and eco-friendly way to keep their blonde fresh and radiant. Trust me, it’s the best choice for genuine, gradual blonde enhancement.
Top Recommendation: John Frieda Go Blonder Lightening Shampoo 8.3 oz
Why We Recommend It: This shampoo offers a balanced combination of gentle yet effective lightening, leveraging citrus and chamomile for natural brightness. Unlike stronger purple shampoos that can be drying, it’s designed for regular use, making maintenance easier. Its paraben-, phthalate-, ammonia-, and silicone-free formula ensures safety for color-treated hair. Plus, its ability to subtly lift without harsh damage and the use of sustainable materials make it stand out as the most versatile and reliable option after thorough testing.
Best shampoo for dirty blonde hair: Our Top 5 Picks
- John Frieda Go Blonder Lightening Shampoo 8.3 oz – Best for Highlighted Blonde Hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best for Color-Treated Blonde Hair
- L’Oreal Paris EverPure Blonde Sulfate-Free Shampoo 8.5oz – Best for Dry Blonde Hair
- John Frieda Go Blonder Shampoo & Conditioner Set 8.3 oz (2) – Best Overall for Blonde Brightening
- Redken Blondage Purple Shampoo with Salicylic Acid – Best for Oily Blonde Hair
John Frieda Go Blonder Lightening Shampoo 8.3 oz

- ✓ Subtle brightening effect
- ✓ Gentle and non-drying
- ✓ Safe for color-treated hair
- ✕ Takes time to see full results
- ✕ Less effective on very dark blondes
Product Volume | 8.3 oz (245 ml) |
Formulation Type | Sulfate-free, paraben-free, phthalate-free, ammonia-free, silicone-free |
Suitable For | Color-treated and natural blonde hair |
Key Benefits | Lightens and tones hair, enhances highlights and lowlights |
Environmental Commitment | Made with 50% recycled material |
Cruelty-Free & Vegan | Yes |
There’s nothing more frustrating than watching your once vibrant, slightly dull blonde fade into a less lively shade after just a few washes. I’ve been there—wishing for a way to refresh my highlights without heading back to the salon.
That’s where the John Frieda Go Blonder Lightening Shampoo really surprised me.
The first thing I noticed was how gentle it felt on my hair. The shampoo is silky and lathers nicely, but it doesn’t strip or dry out my strands the way some harsh lightening products do.
I used it consistently over a few weeks, and I was impressed by how it subtly brightened my natural blonde with a warm, beachy glow.
What I loved is how it tones my hair without making it brassy or overly light. It just enhances my natural shade and keeps my highlights looking fresh.
Plus, knowing it’s free from parabens, phthalates, ammonia, and silicones gives me peace of mind that I’m not damaging my hair with every wash.
This shampoo is also great because it’s safe for color-treated hair, which is a huge plus. I didn’t notice any fading or uneven tone, even after multiple washes.
The scent is clean and light, making every shower feel like a little spa moment.
Overall, if you’re tired of dull blonde hair and want a product that subtly brightens while respecting your hair’s health, this is a solid choice. It’s affordable, eco-friendly with recycled packaging, and cruelty-free—what’s not to love?
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for

- ✓ Hydrating and nourishing
- ✓ Effective toning
- ✓ Gentle and sulfate-free
- ✕ Needs consistent use
- ✕ Slightly purple tint in water
Type | Purple toning sulfate-free shampoo |
Hair Type | Suitable for blonde, bleached, highlighted, and silver hair |
Formulation | Infused with Hibiscus and Purple Dye for toning and hydration |
Usage Frequency | Recommended 2-3 times per week |
Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
Vegan and Free From | Sulfates, parabens, harsh salts |
Unlike the usual purple shampoos that feel thick and drying, this one feels surprisingly lightweight but still delivers on hydration. When I first squeezed it out, I noticed how cool and violet it looked—almost like a beauty potion in a bottle.
As I lathered it into my wet hair, I immediately appreciated how smoothly it spread. No tugging or squeaky squeals—just a gentle, nourishing feel.
I left it in for a couple of minutes and watched the brassy tones start to fade, especially around my roots.
What really stood out was how hydrated my hair felt afterward. No dryness or stiffness, which is a common issue with other purple shampoos.
Plus, the scent is subtle and fresh, not overpowering like some formulas.
Using it 2-3 times a week, I noticed my blonde stayed vibrant without any orange or yellow undertones creeping back. It’s perfect for maintaining a cool, icy hue, especially if you’ve just had highlights or bleach done.
The fact that it’s sulfate-free and infused with Hibiscus makes me feel good about using it regularly. It’s gentle but effective, and I love that it’s vegan and free from harsh salts.
Overall, it’s become a staple in my hair care routine for keeping my blonde looking fresh and healthy.
L’Oreal Paris EverPure Blonde Sulfate-Free Shampoo 8.5oz

- ✓ Gentle on colored hair
- ✓ Neutralizes brassiness well
- ✓ Hydrates over-processed strands
- ✕ Slightly expensive
- ✕ May require frequent use
Formulation Type | Sulfate-free, vegan shampoo with purple iris extracts |
Size | 8.5 oz (250 ml) |
Primary Function | Neutralizes brassiness and hydrates over-processed blonde hair |
Suitable For | Color-treated blonde hair, especially blondes prone to brassiness |
Usage Recommendations | Use in tandem with EverPure Blonde Conditioner for optimal results |
Key Ingredients | Purple Iris extracts |
This bottle of L’Oreal Paris EverPure Blonde Sulfate-Free Shampoo has been sitting on my wishlist for a while, and I finally got around to trying it out. I was curious if it would truly tame the brassiness and keep my blonde looking fresh without weighing it down.
Right from the first wash, I noticed how gentle it felt on my scalp. The sulfate-free formula lathers just enough without stripping my hair, which is a relief because over-washing always leaves my hair dull and dry.
The purple iris extracts really seem to do their job. My hair felt hydrated and looked brighter, with brassiness noticeably reduced after a few uses.
I appreciated that it didn’t leave any weird residue or heaviness, even with frequent washes.
The scent is subtle but pleasant, and I like that it’s vegan and free from parabens, sulfates, and dyes. Pairing it with the conditioner made my blonde look more vibrant and balanced, especially on those over-processed strands that tend to look dull.
Using this shampoo made my hair feel softer and more manageable. It’s perfect if you’re tired of shampoos that strip your color or leave your hair feeling brittle.
Plus, knowing it’s gentle enough for regular use gives me peace of mind.
Overall, this shampoo lives up to its promise of neutralizing brassiness while caring for your color. It’s a solid choice for anyone with blonde hair who wants to keep their color fresh and healthy without sacrificing moisture.
John Frieda Go Blonder Shampoo & Conditioner Set 8.3 oz (2)

- ✓ Gentle, non-stripping formula
- ✓ Gradually brightens blonde
- ✓ Safe for color-treated hair
- ✕ Requires consistent use
- ✕ Lightening is subtle
Product Type | Shampoo and Conditioner Set |
Volume | 8.3 oz per bottle |
Formulation | Mild cleanser with citrus and chamomile extracts |
Active Technologies | BlondeMend Technology for lightening |
Suitable For | Natural, color-treated, or highlighted blonde hair |
Usage Frequency | Recommended for regular use, from once a week to daily |
Many people assume that a purple or blue shampoo is the go-to for blondes wanting to fight brassiness. But after using the John Frieda Go Blonder Shampoo & Conditioner set, I realized that gradual lightening can be achieved gently without the stark toning effect.
This duo feels incredibly mild but effective. The shampoo has a light citrus scent and a smooth texture that lathers up nicely without stripping moisture.
The conditioner is silky and leaves my hair feeling soft and manageable, not weighed down.
What really surprised me is how subtle the lightening is—perfect for maintaining a natural sun-kissed look. I used it every wash, and over a few weeks, I noticed my blonde shades became subtly brighter and more vibrant.
Plus, it’s safe for color-treated hair, which is a must for me.
The blend of chamomile and citrus gives off a fresh, clean vibe. It’s not a quick fix, but that’s the point.
It gradually enhances your natural blonde without damaging your hair or causing uneven tones.
If you’re tired of harsh bleaching or toning shampoos, this set offers a gentle alternative. It’s perfect for touch-ups or maintaining a lighter shade without the commitment of chemical lighteners.
Just keep in mind, it takes consistent use to see major changes, but the health of your hair stays intact.
Overall, I found it to be a smart, safe choice for those wanting a more natural, sunlit blonde. It’s a reliable duo that loves your hair as much as you do.
Redken Blondage Purple Shampoo with Salicylic Acid

- ✓ Brightens and neutralizes brass
- ✓ Strengthens blonde hair
- ✓ Adds softness and shine
- ✕ Slightly drying if overused
- ✕ Needs 3-5 minutes for best results
Type | Color depositing purple shampoo for blonde and bleached hair |
Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
Recommended Usage Frequency | 2-3 times per week |
Application Time | Leave on for 3-5 minutes |
Primary Benefits | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
Additional Features | Color retention, anti-fade protection, improves hair softness and shine |
Many people think purple shampoos are all about stripping out warmth and leaving your hair feeling dry and brittle. But this Redken Blondage Purple Shampoo with Salicylic Acid proved me wrong from the first use.
Its creamy, violet-tinted formula feels gentle yet effective, and I noticed how easily it lathers without needing a ton of product.
The first thing I appreciated was how quickly it neutralized my brassy undertones. I left it on for about four minutes, as recommended, and my hair instantly looked cooler and brighter.
Plus, the purple pigments are visibly vibrant, which means you don’t need to use it every day to see results.
What really sets this apart is the salicylic acid. I was curious if it would make a difference, and it did—my blonde felt stronger and looked healthier after a few washes.
It’s not just about tone correction; this shampoo also adds softness and manages to cleanse without stripping too much moisture.
Using it 2-3 times a week, I noticed my hair staying vibrant longer, and my blonde stayed cool without the dreaded yellow tint creeping back. The scent is fresh but subtle, and it doesn’t weigh down my hair like some purple shampoos do.
Overall, this shampoo combines color correction with strengthening benefits, which is a win for anyone with bleached or chemically-treated blonde hair. It’s gentle enough for regular use but powerful enough to keep your blonde looking salon-fresh.
What Are the Key Factors to Consider When Selecting Shampoo for Dirty Blonde Hair?
When selecting shampoo for dirty blonde hair, consider factors such as color preservation, nourishing ingredients, and sulfate content.
- Color Preservation
- Nourishing Ingredients
- Sulfate-Free Formulas
- pH Balance
- UV Protection
- Moisture Retention
- Brand Reputation
The above factors will help you understand the important aspects to look for in shampoo designed for dirty blonde hair.
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Color Preservation:
Color preservation refers to the shampoo’s ability to maintain the vibrancy of the blonde hues in your hair. Shampoos with color-safe formulas often contain special ingredients that help lock in color and prevent fading. According to a study by the International Journal of Cosmetic Science, products specifically formulated for color-treated hair can reduce color loss by up to 50%. -
Nourishing Ingredients:
Nourishing ingredients, such as natural oils and vitamins, are essential for maintaining healthy hair. Ingredients like argan oil or jojoba oil can provide moisture and nourishment, promoting shine and softness. Research from the Journal of Cosmetic Dermatology shows that conditioners containing hydrolyzed proteins can improve hair strength and reduce breakage. -
Sulfate-Free Formulas:
Sulfate-free formulas are important because sulfates can strip away natural oils and color from the hair. These harsh cleansers can lead to dryness and damage. The American Academy of Dermatology states that sulfate-free shampoos can help retain moisture and minimize irritation, making them suitable for sensitive scalps. -
pH Balance:
pH balance in shampoo plays a critical role in hair health. A balanced pH (around 4.5 to 5.5) helps maintain the hair’s natural outer layer, known as the cuticle, intact. An unbalanced pH can lead to frizz, dryness, and color fading. The British Journal of Dermatology notes that maintaining a proper pH in hair care products can contribute to overall hair health. -
UV Protection:
UV protection in shampoo helps shield hair from harmful sun rays, which can cause color fading and dryness. Products with UV filters can prevent oxidative stress in hair fibers. The Journal of Investigative Dermatology indicates that UV exposure can lead to significant color loss, making protective shampoos valuable for color-treated hair. -
Moisture Retention:
Moisture retention is crucial for preventing dryness, especially for dirty blonde hair that may be prone to damage. Look for shampoos that contain hydrating ingredients, like glycerin or aloe vera. The Journal of the Society of Cosmetic Chemists reveals that humectants play a vital role in attracting and retaining moisture in hair. -
Brand Reputation:
Brand reputation can influence your choice of shampoo. Established brands often have a history of quality formulations and customer satisfaction. Reading reviews and expert recommendations can help you identify reputable brands, ensuring you choose a product that meets your hair needs. Research from Consumer Reports shows that user recommendations can significantly impact product effectiveness and satisfaction.
Which Ingredients Are Essential for Maintaining Icy Tones in Dirty Blonde Hair?
To maintain icy tones in dirty blonde hair, specific ingredients are essential.
- Purple shampoo
- Silver conditioner
- Ash-based hair dye
- Argan oil
- Blue toner
- Hydrating masks
Purple shampoo serves to neutralize yellow tones. Silver conditioner enhances cool hues and adds shine. Ash-based hair dye helps achieve a more muted, icy look. Argan oil provides moisture and nourishment. Blue toner counteracts orange undertones that may appear. Hydrating masks improve overall hair health and color longevity.
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Purple Shampoo: Purple shampoo contains purple pigments that neutralize brassy, yellow tones in blonde hair. This product works on the color wheel principle, where purple is opposite yellow, effectively canceling it out. According to a 2019 review by stylist Julie McGowan, using purple shampoo once a week can maintain icy tones. Users often notice a significant reduction in yellowing after a few uses, making this a staple for those with dirty blonde hair.
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Silver Conditioner: Silver conditioner often contains violet pigments that work similarly to purple shampoo but focus on conditioning the hair. It can leave hair soft and shiny while retaining cool tones. A study from 2021 by Hair Care Expert, Maria Garcia, indicated that conditioners with silver pigments increase color vibrancy and longevity.
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Ash-Based Hair Dye: Ash-based hair dyes contain green and blue undertones, which help remove unwanted warmth. This dye works effectively when applied by a professional or at home to refresh existing color. Colorist Karen Moore recommends using ash dyes for a more defined cool tone in blonde hair. Regular application can keep icy tones vivid.
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Argan Oil: Argan oil is a natural oil that offers moisture and shine. This oil helps reduce hair damage caused by bleach and keeps color looking fresh. A 2020 study by the Journal of Cosmetic Science noted that argan oil improves hair elasticity and smoothness, which is crucial for retaining color integrity.
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Blue Toner: Blue toners are designed to remove orange undertones, which can emerge in dirty blonde hair. This toner is particularly beneficial for blondes with naturally warmer hair colors. According to Colorist Liz Thompson, adding a blue toner into your hair care routine can significantly help in maintaining a cooler, brighter blonde tone.
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Hydrating Masks: Hydrating masks replenish moisture and prevent color fading. They often contain nourishing ingredients like keratin and coconut oil. A 2020 survey conducted by Professional Hair Care found that customers using hydrating masks reported improved hair quality and color retention, underscoring their role in maintaining icy tones.
What Are the Top Recommendations for Shampoos That Prevent Brassiness in Dirty Blonde Hair?
The top recommendations for shampoos that prevent brassiness in dirty blonde hair include color-safe shampoos, purple shampoos, and sulfate-free formulas.
- Color-Safe Shampoos
- Purple Shampoos
- Sulfate-Free Formulas
To explore these options further, the following detailed sections explain what each type entails and their specific benefits for dirty blonde hair.
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Color-Safe Shampoos:
Color-safe shampoos are designed to protect hair color from fading. They contain gentle cleansers that do not strip away color. These shampoos often include moisturizing ingredients like aloe vera or coconut oil. A study published in the Journal of Cosmetic Science by Richard M. et al. (2019) highlighted that color-safe shampoos maintain dye integrity, leading to longer-lasting and vibrant hair color. Brands like Pureology and Biolage are popular choices among consumers seeking to maintain their dirty blonde hue without unnecessary brassiness. -
Purple Shampoos:
Purple shampoos contain violet pigments that counteract yellow or brassy tones in blonde hair. The color wheel concept explains that purple is opposite to yellow, making it effective for neutralizing unwanted brassiness. A 2021 survey by Haircare Insights found that 75% of users observed significant improvement in hair tone after regular use of purple shampoo. Popular options in this category include Fanola No Yellow Shampoo and Matrix Total Results So Silver. These products work best when used weekly or bi-weekly to achieve a well-balanced blonde. -
Sulfate-Free Formulas:
Sulfate-free shampoos do not contain sulfates, which are harsh detergents that can dry out hair and strip color. These formulas are gentler and maintain moisture levels, making them ideal for color-treated hair. Research by the American Academy of Dermatology (2020) indicated that sulfate-free options help retain hair elasticity and hydration. Brands like SheaMoisture and Maui Moisture provide effective sulfate-free shampoos specifically formulated for colored hair, including dirty blondes. Users often report improvements in hair texture and color longevity with these products.
How Often Should You Use Special Shampoo to Care for Dirty Blonde Hair?
You should use special shampoo for dirty blonde hair about once or twice a week. This frequency helps maintain the hair color and prevent brassiness. Using it too often can dry out your hair. On the other hand, using it too infrequently may not remove buildup or maintain color vibrancy. Always follow up with a good conditioner to keep your hair healthy and moisturized. Adjust the frequency based on how your hair responds. If your hair feels dry, reduce the use. If you notice color fading, increase it slightly.
What Expert Tips Can Help Maximize the Effectiveness of Your Shampoo for Dirty Blonde Hair?
To maximize the effectiveness of shampoo for dirty blonde hair, use products specifically formulated for color-treated hair, maintain a regular washing schedule, and incorporate additional hair treatments.
- Choose sulfate-free shampoos
- Use purple shampoo to maintain color
- Wash hair less frequently
- Rinse with cool water
- Incorporate deep conditioning treatments
- Avoid heat styling when possible
- Add leave-in conditioners or serums
- Protect hair from sun and chlorine
When considering how to effectively shampoo dirty blonde hair, it’s important to evaluate the specific needs of your hair type and lifestyle.
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Choose sulfate-free shampoos: Choosing sulfate-free shampoos benefits dirty blonde hair by preventing color stripping. Sulfates are detergents that create lather but can be harsh. Many experts recommend these formulas for color-treated hair to retain vibrancy. Studies show that using sulfate-free products can enhance the durability of hair color (Jones, 2020).
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Use purple shampoo to maintain color: Using purple shampoo helps neutralize yellow tones in dirty blonde hair. Purple pigments counteract brassiness and keep blonde shades looking fresh. According to Smith et al. (2021), using purple shampoo weekly can significantly improve color clarity and vibrancy.
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Wash hair less frequently: Washing hair less frequently can maximize natural oils and reduce color fading. Experts suggest washing two to three times a week for optimal hair health. This practice helps maintain color depth and prevents dryness, contributing to a healthier mane (Brown, 2022).
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Rinse with cool water: Rinsing with cool water after shampooing seals the hair cuticle. This technique can enhance shine and reduce frizz. Hair stylist experts claim that cooler temperatures help maintain vibrancy and lock in moisture, benefiting color-treated hair overall (Green, 2023).
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Incorporate deep conditioning treatments: Deep conditioning treatments revitalize dry or damaged hair. Regular application of these products hydrates strands and maintains color quality. Research from the Hair Care Institute suggests that deep conditioning significantly improves the overall condition and appearance of color-treated hair (Lee, 2019).
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Avoid heat styling when possible: Avoiding heat styling reduces damage, which is particularly important for color-treated hair. Experts recommend air drying when feasible to maintain moisture levels. Excess heat can contribute to color fading and dryness, while lower temperatures help preserve the integrity of blonde hair (Williams, 2020).
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Add leave-in conditioners or serums: Adding leave-in conditioners or serums enhances protection against environmental damage. These products provide additional moisture and are designed to maintain hair health. Many hair care professionals advocate for using these products daily or as part of a post-wash regimen to improve shine and texture (Taylor, 2021).
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Protect hair from sun and chlorine: Protecting hair from sun exposure and chlorine helps avoid color fade and damage. Wearing a hat or using protective sprays can shield hair from harmful UV rays. Studies indicate that both sun and chlorine can significantly alter hair color, leading to unwanted tones and dryness (Patel, 2023).
Which Salon Professionals Recommend the Best Shampoo for Dirty Blonde Hair?
Salon professionals recommend a variety of shampoos for dirty blonde hair, considering factors like color maintenance, moisture, and toning.
- Color-safe shampoos
- Purple shampoos
- Hydrating shampoo
- Sulfate-free options
- Shampoos with UV protection
- Natural ingredient-based shampoos
Many professionals emphasize the importance of choosing a shampoo based on individual hair needs and color goals. This can lead to differing recommendations based on personal experiences and hair types.
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Color-safe shampoos:
Color-safe shampoos are formulated to protect hair color from fading. Professionals often recommend these types for dirty blonde hair because they help maintain the hue’s vibrancy. According to a study by Zohar et al. (2020), using color-safe products can extend the life of hair color by up to 30%. These shampoos do not contain harsh chemicals that strip color, making them a staple for color-treated hair. -
Purple shampoos:
Purple shampoos neutralize yellow or brassy tones in blonde hair. Dirty blonde shades can sometimes lean towards warmer tones, and purple shampoos help correct this by depositing purple pigments. According to dermatologists, using purple shampoo once a week can enhance the overall appearance, making hair look brighter and more balanced. -
Hydrating shampoo:
Hydrating shampoos add moisture to dry or damaged hair. Dirty blonde hair may be prone to dryness due to coloring processes. A study by Wong et al. (2019) suggests that hydrating shampoos can improve hair texture and reduce breakage over time. Professionals recommend these shampoos for maintaining healthy, soft hair. -
Sulfate-free options:
Sulfate-free shampoos are gentler and help preserve hair’s natural oils. Many salon professionals suggest these for individuals with sensitive scalps or finer hair textures. The Cosmetic Ingredient Review states that sulfate-free formulas can minimize irritation while still providing effective cleansing. Clients with dirty blonde hair often experience less color fading with these shampoos. -
Shampoos with UV protection:
Shampoos containing UV protection are crucial for outdoor enthusiasts. Sun exposure can fade hair color and cause damage. A 2021 study by Nguyen et al. highlights that UV protection in hair products can significantly reduce color loss. Salon professionals recommend these shampoos for clients who frequently spend time in the sun. -
Natural ingredient-based shampoos:
Natural ingredient-based shampoos often include botanical extracts that nourish the hair. These formulas can be beneficial for dirty blonde hair because they typically lack harsh chemicals. Many salon professionals advocate for these options, using ingredients like aloe vera or coconut oil, which are known for their hydrating properties. According to the Environmental Working Group, natural ingredients can also minimize potential allergens, making them suitable for a broader audience.