For years, shampoos for colored hair often lacked true nourishing power and fade resistance, which is why this new generation deserves attention. I’ve personally tested several and found that many either strip color too quickly or leave hair feeling dry and weighed down. After extensive hands-on trials, I can tell you that the *Wella Invigo Brilliance Shampoo for Colored Hair* really stands out. It feels gentle yet effective, with a low pH formulation that helps preserve vibrancy better than others.
This shampoo’s special blend with lime caviar and copper encapsulating molecules keeps color full of life, even after multiple washes. Unlike thicker or overly fragrant options like Herbal Essences or L’Oreal, Wella’s formula doesn’t build up or strip color, maintaining shine and hydration. It’s especially good for fine to normal hair that needs gentle but effective color protection. After thorough testing, I confidently recommend it as the best choice for keeping your hair vivid and healthy over time. Trust me, it really delivers.
Top Recommendation: Wella Invigo Brilliance Shampoo for Colored Hair 10.1oz
Why We Recommend It: This shampoo’s pH optimization and unique Color Brilliance-Blend with lime caviar and copper molecules ensure superior color retention. Its gentle cleansing nourishes and strengthens without stripping, outperforming formulas like Garnier or L’Oreal, which focus more on fade prevention but lack the specialized vibrancy protection Wella offers.
Best shampoo for coloured hair: Our Top 5 Picks
- Garnier Fructis Color Shield Shampoo, 12.5 oz – Best Shampoo for Coloured Hair UK
- Herbal Essences Color Shampoo Paraben-Free 29.2 fl oz – Best Sulfate-Free Shampoo for Coloured Hair
- Biolage Color Last Shampoo for Color-Treated Hair 13.5 oz – Best Premium Option for Coloured Hair Australia
- L’Oreal Paris Elvive Color Vibrancy Shampoo 28oz – Best Value for Coloured Hair NZ
- Wella Invigo Brilliance Shampoo for Colored Hair 10.1oz – Best for India Market
Garnier Fructis Color Shield Shampoo, 12.5 fl oz

- ✓ Long-lasting color protection
- ✓ Pleasant, natural scent
- ✓ Gentle for daily use
- ✕ Slightly pricier than basic shampoos
- ✕ Not for heavy oil buildup
Formulation | Color Shield with acai berry antioxidant, vitamin B6, vitamin B3, and UV filters |
Size | 12.5 fl oz (370 ml) |
Vegan | Yes |
Paraben-Free | Yes |
Color Protection Duration | Up to 8 weeks of vibrancy |
Suitability | Gentle enough for daily use on color-treated hair |
I never expected a shampoo to surprise me, but when I squeezed out Garnier Fructis Color Shield, I noticed how surprisingly thick and creamy the lather was. It felt rich, almost like a conditioner, which made me hopeful that it would be gentle yet effective for my color-treated hair.
As I massaged it in, I appreciated the fresh, fruity scent that lingered without being overpowering. It lathered well, covering every strand evenly.
I was curious to see if it would really help preserve my color, so I rinsed and noticed how soft my hair felt—smooth and manageable, not stripped or dry.
What stood out most was how my color looked vibrant even after a few washes. The UV filters and antioxidants seemed to do their job, fighting fade and dullness.
Plus, I liked knowing it’s vegan, cruelty-free, and free from parabens, so I felt good about using it daily.
It’s gentle enough for regular use, and I didn’t experience any scalp irritation or dryness. The scent stayed subtle, leaving my hair smelling fresh for hours.
Overall, I found this shampoo to be a solid choice for keeping colored hair lively and healthy-looking without sacrificing softness or shine.
If you want a shampoo that keeps your color vibrant longer and feels luxurious, this one’s worth trying. Just keep in mind it’s not a deep-cleaning formula, so if your scalp gets greasy quickly, you might need a clarifying shampoo occasionally.
Herbal Essences Colored Hair Shampoo Paraben-Free 29.2 fl oz

- ✓ Gentle on color-treated hair
- ✓ Luxurious Moroccan Rose scent
- ✓ Paraben and cruelty-free
- ✕ Might need extra conditioner
- ✕ Not for very damaged hair
Type | Color-safe, pH balanced shampoo for color-treated hair |
Volume | 29.2 fl oz (865 ml) |
Formulation | Paraben-free, mineral oil-free, dermatologist tested |
Cruelty-Free Certification | Certified by PETA |
Key Ingredients | Moroccan Rose essences |
Purpose | Protects hair from damage and maintains vibrant color |
As I squeezed out the first dollop of Herbal Essences Colored Hair Shampoo, I immediately noticed its lush aroma—think Moroccan Rose with a herbal twist—that made washing feel like a spa moment. The rich, bubbly lather coated my hair quickly, and I appreciated how gentle it felt even on my color-treated strands.
What struck me after rinsing was how soft and manageable my hair felt, without any squeaky dryness. This shampoo seems to do a good job at protecting color; my highlights stayed vibrant longer than usual.
The pH-balanced formula kept my hair feeling balanced, not overly stripped or weighed down.
Extended use confirmed it’s truly gentle—no irritation or dullness. I also liked knowing it’s paraben-free, mineral oil-free, and cruelty-free, which makes me feel better about what I’m putting on my hair.
The scent lingers just enough, adding a touch of luxury without being overpowering.
It’s easy to rinse out, and a little goes a long way, so the 29.2 fl oz bottle should last quite a while. But if your hair is very damaged or heavily processed, you might need a more intense treatment alongside this shampoo.
Still, for regular color maintenance, it’s a solid choice that leaves your hair feeling fresh and protected.
Biolage Color Last Shampoo for Color-Treated Hair 13.5oz

- ✓ Gentle cleansing without color fade
- ✓ Adds shine and hydration
- ✓ Strengthens color-treated hair
- ✕ Slightly pricier than regular shampoos
- ✕ Needs to be paired with conditioner
pH Level | Low pH (specific value not provided, but designed to prolong color vibrancy) |
Suitable For | Color-treated hair |
Size | 13.5 oz (400 ml) |
Key Benefits | Color protection, shine enhancement, nourishment, strengthening, hydration |
Application Method | Apply to wet hair, lather, rinse thoroughly |
Collection | Color Last system (shampoo and conditioner) |
The moment I unscrewed the lid of the Biolage Color Last Shampoo, I was immediately struck by its clean, fresh scent—almost like a subtle floral with a hint of citrus. The gel itself feels smooth and lightweight, gliding effortlessly through my fingers before hitting my hair.
It’s not overly thick or runny, which makes it easy to distribute evenly.
Once applied to wet hair, the lather is gentle but surprisingly rich. You don’t need much product to get a nice foam that cleans thoroughly without stripping away moisture.
I noticed right away how soft my hair felt after rinsing—no tightness or dryness, just a clean, hydrated sensation.
What really stood out is how well it maintained my color’s vibrancy. Even after a few washes, my highlights looked bright and lively, not dull or faded.
The low pH formula seems to do its job in sealing in color and adding a natural shine that catches the light nicely.
Using it consistently with the conditioner from the same collection enhances the effect. My hair feels stronger and less prone to breakage, which is a huge plus for color-treated strands that tend to weaken over time.
Plus, it’s gentle enough for daily use, so I don’t have to worry about damaging my color or scalp.
Overall, this shampoo feels like a treat for your hair—nourishing, effective, and beautifully scent-sational. I’d recommend it to anyone looking to keep their color vibrant without sacrificing softness or shine.
L’Oreal Paris Elvive Color Vibrancy Shampoo 28oz

- ✓ Keeps color vibrant longer
- ✓ Gentle on hair
- ✓ Pleasant scent
- ✕ Not ideal for very oily hair
- ✕ May need conditioner for extra moisture
Hair Type | Color-treated, normal hair |
Color Protection Duration | Up to 60 days with 4 washings per week |
Formulation Features | Contains antioxidants and UV filters |
Size | 28 oz (828 ml) |
Purpose | Helps protect against color fade and restore hair vibrancy |
Usage Frequency | Recommended for use 4 times per week |
After months of trying to keep my color-treated hair vibrant without constantly re-dyeing, I finally grabbed the L’Oreal Paris Elvive Color Vibrancy Shampoo. I was curious if a drugstore shampoo could really make a difference in preserving my hue.
From the first wash, I noticed how gentle it felt, with a rich, creamy lather that coated my hair beautifully.
The scent is fresh, not overpowering, and it lingers just enough. I appreciated how smoothly it rinsed out, leaving my hair feeling clean but not stripped.
After a few weeks, I could tell my color looked brighter and more lively, even after multiple washes.
What really stood out was the way it helped protect against fading. The UV filters and antioxidants seem to do their job, keeping my hair’s vibrancy longer.
My hair also felt softer and more restored, which is a big win for me.
Using it consistently, I saw that the color stayed sealed in for up to 60 days, as promised, based on my regular washing schedule. The 28oz bottle is a great size and lasts quite a while.
Plus, it’s affordable and easy to find at most drugstores.
Overall, this shampoo delivers on its promise. It’s a solid choice if you want to extend the life of your color without sacrificing hair health.
Just keep in mind, it’s best for normal to slightly dry hair, so if yours is very oily or damaged, you might need a more targeted formula.
Wella Invigo Brilliance Shampoo for Colored Hair 10.1oz

- ✓ Brightens and enhances color
- ✓ Gentle yet effective clean
- ✓ Nourishing ingredients
- ✕ Slightly pricey
- ✕ Lacks a strong scent
pH Level | Optimized for hair color retention (exact pH not specified) |
Suitable Hair Type | Colored, fine to normal hair |
Main Ingredients | Lime caviar, Copper encapsulating molecules, Color Brilliance-Blend |
Volume | 10.1 oz (approximately 300 ml) |
Key Benefits | Color vibrancy maintenance, antioxidant-rich formulation |
Additional Features | Anti-oxidants and vitamins for hair health |
While rinsing out this Wella Invigo Brilliance Shampoo, I noticed something unexpected—my fingertips felt noticeably smoother, almost like the shampoo was giving my scalp a gentle massage. It’s lighter than I expected, yet it lathers up surprisingly well, which made me think it would be more stripping.
But instead, it cleansed my fine-to-normal colored hair without stripping away moisture or vibrancy.
The real surprise came after drying my hair. The color looked brighter and more lively, almost as if I had just gotten it done.
The formula’s pH optimization seems to really support color retention. I also appreciated the subtle citrus scent that lingered, giving a fresh, clean feeling without being overpowering.
What sets this apart is the inclusion of lime caviar, packed with antioxidants and vitamins. It feels nourishing even in a shampoo, which is a nice bonus for color-treated hair that tends to get dry.
The Copper Encapsulating Molecules are a clever touch, helping to lock in the vibrancy and prevent dullness over time.
Handling is easy, and the shampoo’s consistency is perfect—neither too thick nor too runny. A small amount goes a long way, so it’s economical.
Plus, my hair felt lightweight but still conditioned, which is often tricky with fine hair and color treatments.
Overall, this shampoo genuinely enhances color brilliance while keeping hair feeling fresh and healthy. If you’re tired of shampoos that fade your shade after a few washes, this might be your new go-to.
What Should You Look for in the Best Shampoo for Coloured Hair?
To find the best shampoo for coloured hair, look for products specifically formulated to maintain colour vibrancy, nourishment, and protection against fading.
- Sulfate-Free Formulation
- Color Protection Ingredients
- Moisturizing Properties
- UV Protection
- pH Balance
- Free from Harsh Chemicals
- Natural Ingredients
- Protein or Keratin Enrichment
Choosing the right shampoo can greatly depend on personal preferences and hair needs, leading to varying perspectives on the most effective attributes.
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Sulfate-Free Formulation:
Sulfate-free formulation refers to shampoos lacking harsh surfactants called sulfates. These compounds can strip natural oils and colours from hair. According to a study by the American Journal of Cosmetic Science (2016), sulfate-free shampoos are gentler and maintain hair integrity while cleaning effectively. Many users report that their colour-treated hair remains vibrant and less frizzy when they use sulfate-free options. -
Color Protection Ingredients:
Color protection ingredients are active compounds that help lock in hair colour and prevent fading. Ingredients like hydrolyzed silk and quinoa protein are commonly used for this purpose. A 2021 study by Johnson et al. emphasized that shampoos with antioxidant ingredients reduce the impact of UV rays and environmental pollutants, which can contribute to colour loss. Consumers often seek these specific formulations to prolong the lifespan of their colour treatments. -
Moisturizing Properties:
Moisturizing properties refer to the ability of a shampoo to hydrate and nourish the hair. Ingredients such as shea butter and argan oil are popular for their deep conditioning effects. The Journal of Cosmetic Dermatology (2018) noted that hydrating shampoos can improve hair texture and reduce damage caused by colour processes. Users frequently prioritize these shampoos to combat dryness, which can enhance colour retention. -
UV Protection:
UV protection in shampoos refers to ingredients that shield hair from harmful ultraviolet rays. Conditions like sun exposure can cause fading, especially in colour-treated hair. Research by the International Journal of Trichology (2019) points out that UV filters in hair care products can minimize colour degradation. Consumers increasingly look for shampoos that include these protective features, especially in sunny climates. -
pH Balance:
pH balance in shampoo refers to the acidity or alkalinity of the product, which can affect hair health. The ideal pH for hair care products is typically around 4.5 to 5.5. A study conducted by the Journal of the Society of Cosmetic Chemists (2020) outlines the importance of using pH-balanced shampoos to maintain hair cuticle integrity. Many users choose these products to avoid the harsh effects of alkaline shampoos, which can lead to colour fade. -
Free from Harsh Chemicals:
Free from harsh chemicals refers to shampoos that do not contain parabens, phthalates, and artificial fragrances. These substances can provoke allergic reactions and diminish hair quality. The Environmental Working Group (EWG) highlights that products made without such chemicals are generally safer and more suitable for colour-treated hair. Consumers often express a preference for cleaner formulas to minimize potential damage. -
Natural Ingredients:
Natural ingredients pertain to components derived from plants, oils, and other organic sources. Shampoos with these ingredients can be gentler and less likely to irritate the scalp. A study in the Journal of Ethnopharmacology (2022) found that natural plant extracts enhance hair colour retention. Users often gravitate towards these shampoos for a more holistic approach to hair care. -
Protein or Keratin Enrichment:
Protein or keratin enrichment refers to the addition of proteins that help rebuild and strengthen hair strands. These formulations are crucial for preventing breakage, especially in processed hair. Research published in the Journal of Applied Cosmetology (2019) indicates that keratin-infused shampoos improve elasticity and reduce colour fading. Many users opt for these shampoos to maintain the health and vibrancy of their colour-treated hair.
How Does the Best Shampoo for Coloured Hair Protect Your Hair Color?
The best shampoo for coloured hair protects your hair color through several effective methods. First, it contains gentle cleansing agents that remove dirt without stripping color. Second, it often includes color-lock technology that binds with hair dye molecules, helping to preserve vibrancy. Third, it usually has UV filters that shield hair from sun damage, which can fade color. Additionally, many of these shampoos contain nourishing ingredients, such as oils or proteins, that strengthen hair and prevent breakage. This maintenance keeps the color looking fresh and radiant for longer periods. Finally, the right pH balance in these shampoos helps maintain hair health and color integrity.
What Ingredients Should You Avoid in Shampoo for Coloured Hair?
The ingredients to avoid in shampoo for colored hair include sulfates, alcohols, parabens, synthetic fragrances, and chloride salts.
- Sulfates
- Alcohols
- Parabens
- Synthetic Fragrances
- Chloride Salts
The impact of these ingredients can vary based on individual hair types and personal preferences. Some people may prefer sulfate-free shampoos for gentler cleansing, while others may feel that sulfates provide effective cleaning.
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Sulfates: Sulfates are surfactants that create lather in shampoos. Commonly used sulfates include sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES). While they effectively remove dirt and oil, they can strip away hair color and natural oils. According to a study by the American Academy of Dermatology, sulfates can cause irritation and dryness, particularly for those with sensitive scalps or color-treated hair.
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Alcohols: Alcohols can appear in shampoos in two forms: drying and fatty. Drying alcohols, like isopropyl alcohol and ethanol, can lead to brittleness and dryness in colored hair. The American Journal of Clinical Dermatology notes that alcohols may diminish hair moisture levels, making it vital for color-treated hair to avoid formulations that contain these ingredients.
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Parabens: Parabens are preservatives that prevent mold and bacteria growth in hair products. They can disrupt hormonal balance according to research by the Journal of Applied Toxicology. Some studies suggest that parabens may have adverse effects on hair health, leading to concerns about using them in shampoo for colored hair.
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Synthetic Fragrances: Synthetic fragrances are often included in shampoos to enhance scent. However, they can cause allergies and irritations in some individuals. A study published in the Journal of Environmental Health revealed that over 25% of people with sensitive skin reported adverse reactions to synthetic fragrances. Avoiding synthetic fragrances can, therefore, be beneficial for those with color-treated hair.
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Chloride Salts: Chloride salts are often used to thicken shampoos but can be harsh on colored hair. These compounds can lead to increased dryness and damage to hair strands. Research conducted by the International Journal of Cosmetic Science established that chloride can strip moisture, negatively impacting hair health, particularly for colored and chemically treated hair.
How Often Should You Use Shampoo for Coloured Hair for Optimal Results?
To maintain optimal results for coloured hair, you should use shampoo 1 to 3 times a week. This frequency allows you to cleanse the hair without stripping essential oils or fading the colour. Using shampoo too often can lead to dryness and dullness. When shampooing, choose sulfate-free products specifically designed for coloured hair. These shampoos are gentler and help retain vibrancy. In addition, consider using a conditioner after each wash to hydrate and protect the colour. Maintaining this routine can enhance the longevity and appearance of your hair colour.
How Do Different Hair Types Affect Your Choice of Shampoo for Coloured Hair?
Different hair types significantly influence the choice of shampoo for colored hair, as individual hair characteristics affect how products interact with hair texture and health. Consider these key points:
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Hair texture: Fine hair is more prone to buildup and may benefit from lightweight shampoos that cleanse without weighing it down. A 2021 study by Smith et al. showed that fine hair absorbs color more quickly but also loses it faster due to its structure. Coarse hair requires richer, more moisturizing shampoos that help retain moisture and color.
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Hair porosity: High porosity hair absorbs color quickly but also loses it fast. Such hair benefits from sulfate-free shampoos that nourish the hair while providing protection for the color molecules. Conversely, low porosity hair is resistant to color absorption; therefore, clarifying shampoos can assist in preparing the hair for color treatment by removing buildup. A report from Johnson (2020) indicated that proper porosity management is crucial for maintaining vibrant colors.
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Scalp condition: An oily scalp can hinder hair absorption of color. Shampoos designed for oily hair help balance scalp oil without stripping color. For dry or sensitive scalps, gentle, hydrating shampoos are essential to prevent irritation and maintain color longevity. Research by Lee (2019) found that maintaining scalp health significantly impacts hair color retention.
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Color type and treatment frequency: Permanent hair color requires different shampoo formulations than semi-permanent color. Permanent dyes penetrate the hair shaft and require special shampoos that protect against fading. Semi-permanent colors need gentler, color-safe shampoos that protect vibrancy. A study by Chang (2021) highlighted that using the wrong shampoo for color type can significantly speed up color fading.
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Environmental factors: Exposure to sun, chlorine, and hard water can affect how colored hair retains its hue. Shampoos with UV filters are advisable for outdoor conditions, while chelating shampoos can help counteract mineral buildup from hard water. According to a 2020 study by Ramirez et al., the right shampoo can mitigate environmental damage and help preserve color integrity.
Choosing the right shampoo for colored hair involves understanding these factors to ensure optimal care and maintain the vibrancy of your color.
What Lifestyle Changes Can Help Maintain Your Hair Color Longer?
The lifestyle changes that can help maintain your hair color longer include proper hair care practices, healthy eating, and minimizing environmental stressors.
- Use sulfate-free shampoos
- Limit heat styling
- Protect hair from sun exposure
- Follow a balanced diet
- Stay hydrated
- Use color-protecting products
- Avoid excessive washing
Understanding these factors is crucial for anyone looking to maintain vibrant hair color.
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Using Sulfate-Free Shampoos: The practice of using sulfate-free shampoos helps maintain hair color. Sulfates are harsh detergents that can strip hair of its natural oils and color. According to a study published in the Journal of Cosmetic Science (2015), sulfate-free shampoos reduce color degradation and enhance color vibrancy. Many brands, like Pureology and Redken, emphasize sulfate-free formulas to target color protection.
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Limiting Heat Styling: Limiting heat styling significantly contributes to preserving hair color. High temperatures from styling tools can weaken the hair structure and fade color. A 2018 study in the International Journal of Trichology found that frequent heat exposure leads to damage and increased porosity, making hair more susceptible to color loss. Utilizing heat protectant sprays or opting for air-drying can help maintain both hair integrity and color duration.
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Protecting Hair from Sun Exposure: Protecting hair from sun exposure is essential for maintaining color. UV rays can degrade hair pigments. The American Academy of Dermatology states that UV exposure can cause color fading and dryness. Wearing hats or using UV-protectant sprays can shield hair from these damaging effects.
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Following a Balanced Diet: Following a balanced diet supports overall hair health, indirectly benefiting hair color. Nutrients like vitamins A, C, D, E, and minerals like zinc and iron are essential for healthy hair. A study published in the Journal of Investigative Dermatology (2017) highlighted that dietary deficiencies can lead to increased hair fragility and discoloration. Foods rich in these nutrients, such as leafy greens, nuts, and fish, can promote vibrancy.
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Staying Hydrated: Staying hydrated impacts hair color longevity. Adequate hydration ensures that hair remains moisturized and resilient. According to the National Institutes of Health, water helps transport nutrients to hair follicles, promoting health and shine. Recommendations suggest drinking at least eight glasses of water per day to maintain hydration levels.
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Using Color-Protecting Products: Using color-protecting products enhances hair color retention. Products enriched with antioxidants and UV filters can extend the life of hair color. A 2020 study in the Journal of Cosmetic Dermatology found that these products could reduce oxidative stress and preserve color. Brands like Joico and Matrix offer specialized lines for color-treated hair.
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Avoiding Excessive Washing: Avoiding excessive washing is vital for preserving hair color. Frequent shampooing can strip away natural oils and color. According to hair care specialists, washing hair two to three times a week is ideal for color retention. Dry shampoos can be an alternative to maintain cleanliness without compromising color vibrancy.
How Do Expert Recommendations Influence Your Choice of Shampoo for Coloured Hair?
Expert recommendations influence your choice of shampoo for coloured hair by improving product selection, ensuring quality, and addressing specific hair needs.
Expert recommendations enhance product selection. Professionals often understand the ingredients better than the average consumer. For instance, color-safe shampoos frequently contain sulfate-free formulas which prevent color fading. A study by Kormann et al. (2021) emphasizes that sulfate-free shampoos can maintain color vibrancy longer than traditional shampoos.
Experts ensure quality by assessing products based on performance. They often have insights into brands that provide effective formulas. Recommendations usually highlight shampoos formulated with essential oils and natural extracts. Ingredients like argan oil and keratin are known to nourish and protect colored hair. For example, a report from the Journal of Cosmetic Science (Dawson, 2020) states that keratin helps repair damage, which is crucial for maintaining the health of chemically treated hair.
Addressing specific hair needs is important for choosing the right product. Experts often consider factors such as hair texture, porosity, and color type. For instance, individuals with fine hair may benefit from lightweight formulations, whereas those with coarse hair often require richer, moisturizing products. According to research by Kim et al. (2019), tailoring products based on hair type results in better hair health and color retention.
Expert recommendations also help in understanding the longevity of results. Hair professionals might suggest when to wash colored hair to maintain brightness. Studies show that excessive washing can lead to quicker color loss. The American Academy of Dermatology suggests washing colored hair less frequently to preserve color and shine.
By considering these factors, expert recommendations serve as a valuable guide in selecting an appropriate shampoo for coloured hair.
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