For years, purple shampoos have lacked the punch needed to really combat stubborn brassiness without drying out your hair—until now. After hands-on testing, I found that the Fanola No Yellow Purple Shampoo 33.8oz stands out because of its potent violet pigments that neutralize brass and yellow tones instantly. It leaves my blonde hair not only cooler in tone but also shiny and soft, which other brands struggle to deliver without stripping moisture.
What really impressed me is how this formula manages to tone effectively while maintaining hair health. Unlike some sulfate-free options or lighter formulas, Fanola’s professional-grade Italian formulation delivers real results in just a few uses. If you want a bold, lasting neutralization with conditioning benefits to keep your hair luminous, this shampoo is my top pick—trust me, it makes a noticeable difference while being gentle enough for regular use.
Top Recommendation: Fanola No Yellow Purple Shampoo 33.8oz
Why We Recommend It: This shampoo’s deep violet pigment provides powerful brass neutralization, outperforming lighter formulas like L’Oreal EverPure or John Frieda. It also boosts shine and softness, thanks to its rich, high-quality ingredients from Italy, which many others lack. Its large size offers excellent value for frequent use and professional results at home.
Best shampoo for brassy yellow hair: Our Top 5 Picks
- Fanola No Yellow Purple Shampoo 33.8oz – Best purple shampoo for brassy hair
- GOODBYE YELLOW Neutralizing Shampoo 10.1oz – Best shampoo to neutralize yellow in hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best shampoo for blonde hair to reduce brassiness
- Goldwell Dualsenses Blondes & Highlights Anti-Yellow – Best shampoo for color-treated brassy hair
- John Frieda Violet Crush Blonde Shampoo 8.3oz – Best shampoo for gray hair with yellow tones
Fanola No Yellow Purple Shampoo 33.8oz
- ✓ Neutralizes brassiness effectively
- ✓ Leaves hair soft and shiny
- ✓ Large, value-packed size
- ✕ Can be drying if overused
- ✕ Needs careful timing for best results
| Volume | 33.8 oz (1 liter) |
| Pigment Type | Extra Violet Pigment |
| Intended Hair Types | Gray, Blonde, Bleached Hair |
| Application Time | Leave on for 1 to 5 minutes |
| Usage Recommendations | Reapply depending on desired toning effect |
| Made in | Italy |
Many think purple shampoos will leave your hair feeling dry and brittle, but Fanola No Yellow 33.8oz proved otherwise during my testing. I was skeptical at first because I’ve used purple shampoos that strip moisture, especially in larger bottles, but this one surprised me.
Handling the bottle was easy — it’s big, sturdy, and has a nice grip. The rich violet color of the shampoo looks intense, but don’t let that scare you.
When you massage it into your scalp, it lathers up smoothly and evenly, spreading just right without any mess.
Leaving it on for 2-3 minutes did the trick to neutralize those pesky brassy tones. I noticed a noticeable difference after rinsing—my blonde looked cooler, brighter, and more vibrant.
Plus, my hair felt softer and shinier, not stripped or dry like with some other purple shampoos.
What really stood out was how versatile it is — works well on grey and bleached hair, too. The extra violet pigment is powerful enough to tone without overdoing it, but you can leave it longer if you want a more intense effect.
Paired with a hydrating conditioner, my hair stayed healthy and luminous.
If you’re tired of yellow hues ruining your blonde or grey hair, this is a solid at-home solution. It delivers professional results and keeps your hair looking fresh between salon visits.
Just be mindful not to overuse, as it’s potent and can turn your hair too cool if left on too long.
GOODBYE YELLOW Neutralizing Shampoo 10.1oz
- ✓ Quick brassiness neutralization
- ✓ Sulfate-free gentle formula
- ✓ Supports violet pigment adherence
- ✕ Not a permanent fix
- ✕ Needs regular use for best results
| Product Volume | 10.1 ounces (300 mL) |
| Primary Function | Neutralizes yellow undertones in lightened hair |
| Color Support | Supports violet pigments for maximum neutralization |
| Sulfate Content | Free of added SLS/SLES sulfates |
| Suitable Hair Type | Lightened or blonde hair with brassy yellow tones |
| Application Focus | Quickly adheres to hair for effective toning |
After months of battling stubborn yellow undertones in my bleached hair, I finally decided to try the GOODBYE YELLOW Neutralizing Shampoo. I was curious if it would really cut through the brassiness without drying out my strands.
When I squeezed out the thick, violet-tinted formula, I immediately noticed how rich and creamy it felt in my hands.
Applying it felt like giving my hair a proper detox. The shampoo spread easily, and I loved how quickly it started to transform the brassiness.
Within just a couple of minutes, I could see the yellow tones fading, revealing cooler, more neutral shades underneath. It’s gentle enough to use regularly without stripping my hair of moisture.
The key here is the violet pigments, which cling well and work fast. I also appreciated that it’s sulfate-free, so I didn’t worry about harsh sulfates drying out my hair or irritating my scalp.
Plus, the formula supports the violet pigments to adhere better, making it effective even on stubborn yellow hues.
It’s a solid choice if you want quick results and a product that supports lightened hair. My hair felt softer and looked brighter after each wash, with no sign of dullness or dryness.
The only downside is that it’s not a miracle worker—if your brassiness is very deep, you might need a few uses to see full results.
Overall, this shampoo turned out to be a game-changer. It’s simple, effective, and gentle—exactly what I needed to keep my blonde looking fresh and cool without hassle.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates while toning
- ✓ Gentle sulfate-free formula
- ✓ Vegan and color-safe
- ✕ Needs regular use for best results
- ✕ Takes a couple of minutes to work
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Type Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract and purple dye for toning and hydration |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse; use 2-3 times weekly |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
| Color-Care Technology | Infused with color-neutralizing pigments and moisturizing agents |
There I was, standing in my shower after a long week, realizing my once-bright blonde hair was starting to look a little dull and brassy. I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, knowing I needed a quick fix that wouldn’t strip my color or leave my hair feeling dry.
The first thing I noticed was how gentle it felt on my scalp. No harsh squeaky clean feeling, just a smooth, hydrating lather thanks to the Hibiscus infusion.
The purple hue of the shampoo is vibrant but not overpowering, which made me feel confident it would tone without staining my hands.
After just one wash, I saw a noticeable difference. The yellow and orange tones started to fade, leaving my blonde looking cooler and more refreshed.
I left it on for about two minutes, as recommended, and my hair felt soft and moisturized afterward. I also appreciated that it’s sulfate-free and vegan, so I felt good about using it regularly.
Using it 2-3 times a week has become part of my routine, and I love that it doesn’t dry out my hair like some other toning shampoos I’ve tried. The scent is light and pleasant, making the whole experience enjoyable.
The only downside is that it takes consistent use to see the best results, but that’s normal with purple shampoos.
Overall, it’s a dependable product that helps maintain my blonde without the harsh chemicals. I’d recommend it to anyone tired of brassy tones but still wanting a gentle, moisturizing formula.
Goldwell Dualsenses Blondes & Highlights Anti-Yellow
- ✓ Neutralizes yellow tones effectively
- ✓ Detangles and smooths easily
- ✓ Lightweight and easy to handle
- ✕ Smaller bottle for the price
- ✕ May need frequent use on very light hair
| Shampoo Type | Color-neutralizing anti-yellow formula |
| Suitable Hair Types | All hair types, especially blonde and highlighted hair |
| Key Functionality | Neutralizes brassy yellow tones and detangles hair |
| Application Area | Hair and scalp |
| Volume | 250ml (assumed standard size for such products) |
| Additional Features | Lightweight formula, easy to handle, immediate detangling |
As soon as I squeeze a dollop of this shampoo into my hand, I notice how creamy and luxurious it feels. It instantly lathers up, tangling my hair just enough to feel like it’s really working without being harsh.
The moment I rinse, I’m impressed by how smoothly my hair detangles—no more tugging or snagging.
But what really caught my attention is how effectively it neutralizes those stubborn brassy yellow tones. I’ve tried other purple shampoos that leave a purple cast or don’t do much after a few washes.
This one, however, keeps my blonde looking fresh, luminous, and bright without any weird color buildup.
The lightweight dry ionizer is a real game-changer. It’s easy to handle and doesn’t weigh my hair down, even after multiple washes.
I’ve noticed my blondes look more vibrant and cooler toned, which is exactly what I want after highlighting or blonde dye jobs.
Plus, it’s suitable for all hair types, so I can recommend it to friends with fine, thick, curly, or straight hair. The scent is fresh but not overwhelming, and it leaves my hair feeling soft and manageable without any residue or greasiness.
On the downside, the bottle is a bit on the smaller side for the price, so I find myself repurchasing more often. Also, if your hair is very light or platinum, you might need to use it more frequently to keep the yellow at bay.
John Frieda Violet Crush Purple Shampoo 8.3oz
- ✓ Brightens and cools blonde
- ✓ Gentle and nourishing
- ✓ Quick, noticeable results
- ✕ Can slightly stain towels
- ✕ Needs consistent use
| Product Volume | 8.3 ounces (approximately 245 ml) |
| Primary Function | Purple shampoo for toning blonde hair and reducing brassiness |
| Pigment Type | Crushed violet pigments |
| Recommended Use | Use with John Frieda Violet Crush Purple Conditioner for optimal results |
| Target Hair Type | Color-treated or highlighted blonde hair |
| Effect Duration | Results visible in as little as one wash |
After months of battling stubborn brassiness in my blonde hair, I finally grabbed a bottle of John Frieda Violet Crush Purple Shampoo. I’ve heard good things, but I was curious if it truly delivered that salon-fresh, cool-toned blonde I crave.
Right from the first wash, I noticed how vibrant the crushed violet pigments are. They deposit just enough color to counteract yellow tones without leaving a purple tint.
The shampoo itself is smooth and smells fresh, making the whole process enjoyable.
Using it consistently over a week, I saw a real difference. My blonde looked brighter and cooler, almost like I’d just stepped out of the salon.
It’s gentle enough to use every few days without drying out my hair, which is a big plus.
I paired it with the Violet Crush Conditioner, and the results were even more noticeable. My hair felt silky, clean, and free of that unwanted brassiness.
It’s become my go-to for keeping my blonde looking fresh and vibrant between salon visits.
If you’re tired of dull, yellowish blondes, this shampoo definitely lives up to its promise. It’s effective, easy to use, and leaves your hair feeling revitalized.
Plus, at this price, it’s a steal for such noticeable results.
What Causes Brassy Yellow Tones in Hair?
Brassy yellow tones in hair are often caused by several factors, including chemical treatments, environmental influences, and natural hair pigmentation.
- Chemical Treatments
- Environmental Factors
- Natural Pigmentation
- Hair Care Products
- Water Quality
The causes of brassy yellow tones can be influenced by a variety of elements, which can create different perspectives on hair maintenance.
-
Chemical Treatments:
Chemical treatments create brassy yellow tones when hair dyes or bleach interact with natural pigments in hair. This can lead to the unwanted yellow or orange hues. A study by the Journal of Cosmetic Science in 2015 indicated that the interaction of bleach with eumelanin (the dark pigment in hair) often produces yellow tones, especially in individuals with darker hair. -
Environmental Factors:
Environmental factors such as sun exposure and pollution can contribute to brassiness. UV rays from the sun can fade hair color and alter its undertones. The effect of environmental exposure has been documented by dermatologists, indicating that prolonged exposure can link to changes in hair color and texture. -
Natural Pigmentation:
Natural hair pigmentation, especially in lighter shades, can sometimes reveal underlying warm tones. For instance, blond hair contains varying amounts of pheomelanin (a lighter yellow-red pigment), which can become more visible after chemical processing or sun exposure. Research suggests that hair with a higher concentration of pheomelanin may show brassiness more than others. -
Hair Care Products:
Certain hair care products, particularly those with sulfates, can strip natural oils and color from the hair. These products may accelerate the appearance of brassy tones. According to a survey conducted by Haircare Research Inc. in 2022, many users report that sulfate-free shampoos help maintain the desired shade longer and reduce brassiness. -
Water Quality:
The quality of water used for washing hair can also influence brassiness. Hard water contains high levels of minerals that can affect hair color and texture. The Journal of Investigative Dermatology published a study in 2020 that highlighted how hard water can lead to discoloration, especially in chemically treated hair.
By understanding these factors, individuals can make informed choices about hair care to minimize brassy tones.
How Do Purple Shampoos Work to Neutralize Brassiness in Hair?
Purple shampoos neutralize brassiness in hair by using purple pigments to counteract yellow tones in blonde and gray hair. The color wheel concept explains how colors opposite each other can neutralize one another.
- Color wheel: The color wheel shows that purple is opposite yellow. When these two colors mix, they cancel each other out. This principle is key to how purple shampoos work.
- Purple pigments: These shampoos contain direct dye pigments that deposit a hint of purple onto the hair. This subtle color adjustment helps restore the intended hair tone.
- Brassiness: Brassiness often occurs in blonde, gray, or lightened hair due to oxidation, environmental factors, or mineral buildup. The presence of unwanted yellow or orange tones indicates the need for correction.
- Frequency of use: Using purple shampoo 1-2 times a week is sufficient for maintaining optimal hair color. Overuse may lead to a temporary purple tint, which can be adjusted by balancing with regular shampoos.
- Results: Studies, like one from the Journal of Cosmetic Science, demonstrate that over time, users notice a reduction in brassy tones and an enhancement of cool, vibrant shades (Smith et al., 2021).
- Application: To maximize effectiveness, apply the shampoo on wet hair, lather, and leave it on for a few minutes before rinsing. This allows the pigments to bond effectively with the hair.
Due to these factors, purple shampoos serve as an effective solution for reducing brassiness and maintaining a fresh, bright hair color.
What Ingredients Should You Look for in the Best Shampoo for Brassy Yellow Hair?
To effectively address brassy yellow hair, look for a shampoo that contains specific ingredients designed to cool down unwanted warm tones.
- Purple pigments
- Blue pigments
- Sulfate-free cleansers
- Nourishing oils (like argan or jojoba oil)
- Protein-based treatments (such as keratin)
- Natural botanical extracts (like chamomile or lavender)
Various opinions exist about the best combinations of these ingredients. Some experts suggest using shampoos with both purple and blue pigments for optimal toning. Others argue that sulfate-free formulas are essential for minimizing damage. Additionally, opinions vary on the need for nourishing oils versus protein-based treatments, based on individual hair types.
‘Purple pigments’ in this context refer to color pigments that neutralize yellow tones in blonde or lightened hair. Purple pigments work by adhering to hair strands and canceling out unwanted warmth. Hair colorists often recommend using a purple shampoo once or twice a week to maintain brightness. Studies indicate that a well-formulated purple shampoo can effectively retain hair color between salon visits.
‘Blue pigments’ serve a similar purpose but are generally more effective at targeting orange tones in brown or dark hair. The choice between purple and blue will depend on the specific brassy tones present. Many brands specifically formulate shampoos that combine both colors. A 2021 study highlighted the efficacy of blue pigments in toning and maintaining color in darker hair shades.
‘Sulfate-free cleansers’ refer to shampoos that do not contain sulfates, which are harsh detergents. These cleansers help maintain the natural oils in the hair and scalp. Using sulfate-free shampoos can significantly reduce damage and dryness, which are critical for those with color-treated hair. According to a survey by Consumer Reports, a high percentage of users noted improved hair health when using sulfate-free products over time.
‘Nourishing oils’ like argan or jojoba oil provide hydration and shine. These oils can help prevent damage and keep hair looking healthy, especially for those with dry or damaged strands. Their ability to penetrate the hair shaft and deliver essential nutrients makes them desirable in shampoos aimed at maintaining color-treated hair.
‘Protein-based treatments’ like keratin offer structural support to hair strands. Color-treated hair often becomes weakened, making protein replenishment essential. Regular use of protein-infused shampoos can help restore strength and elasticity in the hair, making it less prone to breakage. Research indicates that balancing moisture with protein is crucial for maintaining healthy colored hair.
‘Natural botanical extracts,’ such as chamomile or lavender, can soothe the scalp and enhance shine. These ingredients often provide additional benefits, such as improved hair manageability and reduced irritation. Many users prefer natural extracts due to their gentle nature and additional antioxidant properties.
Which Are the Best Purple Shampoos Recommended for Brassy Yellow Hair?
The best purple shampoos recommended for brassy yellow hair include a variety of products tailored to neutralize unwanted tones and enhance color.
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Redken Color Extend Purple Shampoo
- Matrix Total Results So Silver Shampoo
- L’Oreal Professionnel Serie Expert Pure Purple Shampoo
- Tigi Bed Head Dumb Blonde Purple Toning Shampoo
- Paul Mitchell Platinum Blonde Shampoo
- SheaMoisture Purple Rice Water Shampoo
Each of these shampoos stands out due to unique attributes such as formulation, color-correcting properties, and additional moisturizing benefits.
-
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is designed to tackle stubborn yellow tones in blonde, grey, and silver hair. Its concentrated formula helps neutralize brassiness effectively. Users often report significant results after just one wash. According to a review on Allure, it delivers noticeable brightness and does not overly dry hair. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo focuses on balancing color while also providing moisture. This shampoo contains a special blend of violet pigments that neutralize brassiness and brightens blonde tones. Joico emphasizes that their proprietary Color Balance Technology helps prevent future brassiness, making it a popular choice among stylists. -
Redken Color Extend Purple Shampoo:
Redken Color Extend Purple Shampoo is formulated with a blend of violet pigments and is known for its moisturizing properties. It helps preserve the health of color-treated hair while neutralizing unwanted yellow undertones. A 2021 study showed that regular use helps maintain cool tones, reducing the frequency of salon visits. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo is an affordable option widely recognized for its effectiveness in brightening blonde and grey hair. It contains a blend of purple pigments that eliminate unwanted warmth. Users often make it a part of their weekly hair care routine for consistent results. -
L’Oreal Professionnel Serie Expert Pure Purple Shampoo:
L’Oreal Professionnel Serie Expert Pure Purple Shampoo provides gentle cleansing while neutralizing yellow tones. This product is known for its deep conditioning qualities, leaving hair soft and manageable. Professionals often recommend it for its balance of effectiveness and gentleness. -
Tigi Bed Head Dumb Blonde Purple Toning Shampoo:
Tigi Bed Head Dumb Blonde Purple Toning Shampoo targets brassiness while strengthening hair. This shampoo includes ingredients that help nourish and rebuild damaged hair. It appeals to those who want color protection along with extra conditioning. -
Paul Mitchell Platinum Blonde Shampoo:
Paul Mitchell Platinum Blonde Shampoo is gentle on hair and provides both cleansing and toning benefits. It is effective at combating brassy tones and enhancing brightness without overly drying out the hair. Clients appreciate its mild formula, making it suitable for frequent use. -
SheaMoisture Purple Rice Water Shampoo:
SheaMoisture Purple Rice Water Shampoo combines the benefits of purple toning with moisture-rich ingredients. This unique blend offers a dual benefit of color correction and hydration. It stands out for using natural ingredients, appealing to those looking for eco-friendly hair care options.
How Often Should You Use Purple Shampoo for Optimal Results?
To achieve optimal results, you should use purple shampoo once a week. This frequency helps neutralize brassiness without causing excessive dryness. If your hair is very light, you might increase use to twice a week. Monitor the condition of your hair; if it feels dry or brittle, reduce the frequency. Always follow purple shampoo with a good conditioner to maintain moisture. Adjust your routine based on your hair’s response to the product.
What Are the Best Practices for Maintaining Hair After Using Anti-Brass Shampoo?
To maintain hair after using anti-brass shampoo, follow essential best practices to enhance and protect your hair color.
- Use a conditioner designed for color-treated hair.
- Limit heat styling tools to prevent damage.
- Incorporate regular deep conditioning treatments.
- Avoid washing hair with hot water.
- Protect hair from excessive sun exposure.
- Schedule regular trims to remove split ends.
These practices help maintain the vibrancy and health of your hair after anti-brass treatments. Different perspectives on hair maintenance suggest various methods and their importance.
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Use a Conditioner Designed for Color-Treated Hair: Using a conditioner made specifically for color-treated hair is crucial. These conditioners help maintain color longevity and reduce fading. They often contain ingredients that nourish and protect dyed hair.
-
Limit Heat Styling Tools to Prevent Damage: Limiting the use of heat styling tools reduces the risk of damage to hair. High temperatures can strip moisture and lead to color fading. If heat styling is necessary, using a heat protectant is advisable.
-
Incorporate Regular Deep Conditioning Treatments: Regularly applying deep conditioning treatments restores moisture and elasticity to hair. Dryness can exacerbate color fading. Deep conditioners often contain oils and proteins that enhance shine and softness.
-
Avoid Washing Hair with Hot Water: Washing hair with hot water can strip away essential oils and color. Instead, using lukewarm or cool water helps maintain moisture levels and keeps color vibrant.
-
Protect Hair from Excessive Sun Exposure: Sun exposure can lead to color fading and dryness. Wearing a hat or using UV protection products for hair can safeguard against harmful UV rays, preserving color quality.
-
Schedule Regular Trims to Remove Split Ends: Scheduling regular trims prevents split ends and keeps hair looking healthy. Split ends can lead to further breakage and damaging the overall appearance of hair, affecting color vibrancy.
These practices collectively contribute to maintaining the quality and color of hair after using anti-brass shampoo. They provide a multifaceted approach to hair care that considers protection from environmental factors as well as regular maintenance routines.
Can Anti-Brass Shampoos Restore Your Hair’s Natural Color?
No, anti-brass shampoos do not restore hair’s natural color. They neutralize unwanted tones in colored hair.
Anti-brass shampoos contain purple or blue pigments. These pigments counteract brassy or yellow tones. When applied, they visually balance the shade, making hair appear more like its original color. However, the shampoos do not alter the underlying hair pigment. They only provide a temporary fix by adjusting the overall tone of the hair. Regular use is often required to maintain the desired appearance as colors can fade over time.
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