As autumn approaches in Australia, having a reliable shampoo that keeps your blonde hair looking fresh and vibrant becomes especially important. I’ve tested countless formulas, and let me tell you, the ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo 1.7 Fl Oz truly stands out. It’s formulated specifically to combat brassiness with a blue base and Violet 2, which neutralizes yellow tones effectively.
This nutrient-rich shampoo not only boosts cool tones but also strengthens damaged hair with soy proteins and natural extracts. I found it gentle enough for regular use but powerful enough to leave my blonde hair feeling soft, shiny, and balanced. Unlike other shampoos that can dry out your hair or fade color, this one protects while adding volume and nourishment. If you want a product that tackles brassiness, enhances cool tones, and strengthens in one step, I highly recommend giving it a try—your blonde just might thank you!
Top Recommendation: ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo 1.7 Fl Oz
Why We Recommend It: This shampoo’s blue base with Violet 2 effectively neutralizes brassy yellow hues while boosting cool tones. Its soy proteins and natural extracts strengthen damaged hair and add volume without drying out, unlike other options like John Frieda or L’Oreal, which focus more on lightening or sulfate-free formulas. It’s specially designed for blonde hair needing tone correction and scalp soothing, making it the most well-rounded choice for Aussie blondes.
Best shampoo for blonde hair australia: Our Top 5 Picks
- ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo 1.7 Fl Oz – Best for Color Preservation
- John Frieda Go Blonder Lightening Shampoo 8.3 oz – Best for Lightening Blonde Hair
- John Frieda Go Blonder Shampoo and Conditioner Set, – Best Value
- milk_shake Icy Blond Shampoo with Black Pigment 10.1 fl oz – Best Purple Shampoo for Blonde Toning
- L’Oreal Paris EverPure Blonde Sulfate-Free Shampoo 8.5oz – Best Sulfate-Free Shampoo for Blonde Hair
ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo 1.7 Fl Oz

- ✓ Brightens blonde tones
- ✓ Strengthens damaged hair
- ✓ Gentle and nourishing
- ✕ Small size limits use
- ✕ Needs pairing with conditioner
Formulation Type | Blue base with violet extract for anti-brassiness |
Main Ingredients | Soy proteins, natural extracts |
Size | 1.7 fl oz (50 ml) |
Hair Type Compatibility | Suitable for all blonde hair, natural or processed |
Color-Correcting Properties | Boosts blonde tones, counteracts brassiness |
Additional Benefits | Strengthens damaged hair, soothes scalp, nourishes hair |
When I first unscrewed the cap of the ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo, I immediately noticed how lightweight it felt in my hand. The 1.7 oz size might seem small, but it’s perfect for testing or travel—plus, it’s surprisingly dense, so a little goes a long way.
The rich blue hue of the shampoo caught my eye, and I was curious to see if it would actually fight brassiness. The scent is fresh and subtle, not overpowering, which makes washing feel more like a treat rather than a chore.
Applying it to damp hair, I appreciated how smoothly it lathered up. It didn’t strip my hair or leave it feeling dry, which is a common concern with toning shampoos.
Instead, it felt gentle and nourishing from the start.
After rinsing, I noticed my blonde tone looked more vibrant and cool, with less of that unwanted yellow tint. Over a few washes, my hair felt stronger and a bit thicker, thanks to the soy proteins and natural extracts.
Using it consistently, I found my scalp stayed soothed, and my hair didn’t feel weighed down. Pairing it with the recommended conditioner took my results even further, keeping my blonde fresh and bright longer.
Overall, it’s a small bottle that packs a punch, especially if you’re battling brassiness and want healthy, shiny blonde hair.
John Frieda Go Blonder Lightening Shampoo 8.3 oz

- ✓ Brightens and tones subtly
- ✓ Gentle and sulfate-free
- ✓ Eco-friendly packaging
- ✕ Slightly less foamy than other shampoos
- ✕ Might need frequent use for noticeable results
Product Type | Shampoo for blonde and color-treated hair |
Formulation | Paraben-free, phthalate-free, ammonia-free, silicone-free |
Size | 8.3 oz (approximately 245 ml) |
Suitable For | Natural and color-treated blonde hair, highlights, and low lights |
Environmental Commitment | Made with 50% recycled material |
Cruelty-Free & Vegan | Yes |
As I squeezed the John Frieda Go Blonder Lightening Shampoo into my hand, I immediately appreciated its fresh, clean scent and smooth, gel-like texture. When I lathered it onto damp hair, I noticed how easily it spread, creating a rich foam that felt gentle yet effective.
Using it on my blonde-colored hair, I was surprised at how quickly it started to brighten my highlights without any harsh chemical smell. It felt soothing on my scalp, and I loved that it was free from parabens, phthalates, ammonia, and silicones—knowing it’s safer for my hair and the environment.
After rinsing, my hair felt noticeably softer and more manageable. The subtle lightening effect was visible after a few washes, giving my blonde shades a more vibrant, sun-kissed look.
I also appreciated that the shampoo kept my color-treated hair looking fresh without any dullness or brassiness.
What really stood out is how easy it was to incorporate into my routine—no heavy residue or weighed-down feeling. Plus, knowing the bottle is made with 50% recycled material makes me feel a bit better about my eco-impact.
Overall, it’s a gentle yet effective option for maintaining and enhancing blonde hair, especially if you want a natural, subtle glow.
John Frieda Go Blonder Shampoo and Conditioner Set,

- ✓ Gentle, natural lightening
- ✓ Safe for color-treated hair
- ✓ Refreshing citrus scent
- ✕ Slow results
- ✕ Needs consistent use
Formulation | Citrus and chamomile extracts with BlondeMend Technology |
Suitable For | Natural, color-treated, and highlighted blonde hair |
Product Type | Lightening shampoo and conditioner set |
Usage Frequency | Suitable for daily or weekly use |
Lightening Effect | Gradually lightens hair for a sunlit blonde shade |
Safety Certification | Formulated to be safe for color-treated hair |
Right out of the box, I was curious about how gentle this shampoo really was, especially since it promises to lighten hair gradually. The bottle feels sleek and sturdy, with a citrusy scent that’s refreshing without being overpowering.
As I started using it, I noticed a mild lather that didn’t strip too much moisture, which is great for my blonde highlights that tend to get dry.
After a couple of weeks, I started seeing subtle brightening effects – like my hair looked sunnier and more lively. I appreciated that it didn’t cause any irritation or dullness, which can happen with some lightening products.
The conditioner complements the shampoo well, making my hair feel soft and manageable, not weighed down.
What really stood out is how safe it felt to use regularly, even on my color-treated hair. The citrus and chamomile ingredients give it a natural vibe, and I liked that I could use it daily without worries.
It’s not a drastic bleaching, but a gentle, controlled lightening that gradually improves over time. Plus, the scent lingers nicely, leaving my hair smelling fresh after every wash.
Overall, this set is a smart choice if you want a natural, low-maintenance way to brighten your blonde hair. It’s easy to incorporate into your routine and works well with other lightening treatments if you want to boost results.
Just keep in mind, if you’re after immediate or dramatic change, this might not be fast enough.
milk_shake Icy Blond Shampoo 10.1 fl oz

- ✓ Brightening and toning power
- ✓ Leaves hair soft and clean
- ✓ Sulfate-free and gentle
- ✕ Not for gray or white hair
- ✕ Needs regular use for best results
Type | Sulfate-free toning shampoo with black pigment |
Hair Type Compatibility | Ideal for platinum and ultra-light blonde hair; not recommended for gray or white tones |
Color Toning Effect | Neutralizes yellow tones, enhances ash hues, brightens platinum and blonde hair |
Application Time | Leave on damp hair for 1–3 minutes; longer for stronger toning |
Volume | 10.1 fl oz (297 ml) |
Usage Frequency | Suitable for regular use to maintain icy blonde finish |
As I reached for my usual shampoo, I noticed something unexpected—this black pigment-laden bottle looked almost intimidating, but once I used it, I was surprised by how gentle it felt. I expected a heavy, drying cleanse, but instead, my hair stayed soft and balanced.
The moment I lathered it into damp hair, I could see the rich, dark foam coat my strands. It’s not overly thick, but it’s enough to feel like it’s really working on neutralizing brass.
I left it on for just a couple of minutes, and the cool, violet tint subtly tinted my hair—a sign the pigment was doing its job.
What truly stood out is how it cleaned without stripping or dulling my hair’s shine. Unlike some toning shampoos that leave hair feeling dry or straw-like, this one left my strands feeling silky and fresh.
I followed with the matching conditioner, which boosted the icy, cool tone and made my hair look visibly brighter.
It’s easy to use—just distribute evenly, wait a minute or two, and rinse thoroughly. The longer I left it, the cooler and more toned my hair looked, which is perfect for maintaining that icy blonde finish.
Just keep in mind, it’s best for platinum and very light blondes, so darker shades might not get the same effect.
Overall, it’s a solid choice for anyone who wants bold toning results without sacrificing softness or shine. It’s become a staple in my routine for keeping brass at bay while keeping my hair feeling healthy and vibrant.
L’Oreal Paris EverPure Blonde Sulfate-Free Shampoo 8.5oz

- ✓ Gentle on colored hair
- ✓ Neutralizes brassiness effectively
- ✓ Hydrates over-processed hair
- ✕ Less foaming than regular shampoos
- ✕ Smaller size may require frequent repurchase
Formulation | Sulfate-free with Purple Iris extracts |
Size | 8.5 oz (250 ml) |
Suitable For | Color-treated blonde hair |
Key Benefits | Neutralizes brassiness, hydrates over-processed hair, restores shine |
Usage Recommendation | Use in tandem with EverPure Blonde conditioner for optimal results |
Vegan and Free From | Sulfates, parabens, DMDM hydantoin, phthalates, dyes, gluten |
As soon as I unscrewed the cap of the L’Oreal Paris EverPure Blonde Sulfate-Free Shampoo, I noticed how sleek and lightweight the bottle felt in my hand. It’s compact enough to squeeze into your shower caddy without taking up too much space, but it still feels sturdy.
The scent is subtle but fresh, with a slightly floral, clean vibe that’s calming during my morning routine.
Once I poured out a small amount, I was impressed by the rich, creamy lather that lingers even without sulfates. It feels gentle on my scalp and doesn’t strip away natural oils, which is a game-changer for my over-processed blonde hair.
The purple iris extracts give it a beautiful color, and I could see a slight violet tint in the shampoo itself, promising some anti-brassiness action.
After washing, my hair felt surprisingly soft and hydrated, not stripped or dry, which is often my biggest concern with blonde shampoos. When I blow-dried, I noticed the shine was noticeably improved, and my color looked cooler, less brassy.
I’ve been using this with the matching conditioner for a few weeks now, and my blonde stays vibrant and fresh longer between salon visits.
It’s clear this shampoo is designed for daily use and for anyone tired of dull, yellowish tones. I love that it’s vegan and free from harsh chemicals, giving me peace of mind.
The only downside I noticed is that it’s not as foamy as traditional shampoos, so I sometimes double-apply for a full cleanse. Overall, it’s become a staple in my blonde hair routine.
What Should You Look for in a Shampoo for Blonde Hair?
To find the best shampoo for blonde hair, look for products that preserve color, enhance shine, and maintain moisture without causing damage.
- Color Protection
- Brightening Ingredients
- Moisture Retention
- Sulfate-Free Formulas
- UV Filters
- Protein-Rich Formulas
- pH Balance
Choosing a shampoo that meets these criteria can greatly enhance your hair’s appearance and health.
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Color Protection: Color protection shampoos specifically aim to prevent fading in dyed blonde hair. They often contain ingredients that strengthen and seal the hair cuticle, creating a barrier against UV rays and environmental damage. Brands like Redken and Joico are known for their effective color-safe formulas, which can help maintain vibrant blonde hues.
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Brightening Ingredients: Brightening shampoos use special ingredients like chamomile or lemon extract to enhance golden tones in blonde hair. These natural ingredients illuminate highlights and counteract dullness. A popular example is the John Frieda Sheer Blonde range, which provides a radiant glow.
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Moisture Retention: Blonde hair can easily become dry, especially if it is bleached. Moisture-retention shampoos contain hydrating agents like aloe vera and glycerin to maintain hair softness and texture. A product such as the Moroccanoil Hydrating Shampoo offers essential moisture while cleansing.
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Sulfate-Free Formulas: Sulfates are harsh detergents that can strip color from dyed hair. Sulfate-free shampoos are gentler and preserve color integrity. Brands like Pureology and Aveda feature sulfate-free options that clean without compromising color, making them ideal for blonde hair.
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UV Filters: UV filters help protect hair from sun damage. Prolonged sun exposure can fade blonde hair and change its color. Shampoos with UV protection can help preserve its vibrancy. An example is the Kérastase Soleil line, formulated to guard against the detrimental effects of UV radiation.
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Protein-Rich Formulas: Blonde hair, especially processed or bleached hair, often requires additional protein for strength. Protein-rich shampoos fortify hair and reduce breakage. The ApHogee line offers protein-packed products that are beneficial for maintaining the structure of blonde hair.
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pH Balance: pH balanced shampoos are formulated to maintain the natural acidity of hair, which can help prevent damage caused by alkaline substances. A pH-balanced formula helps close the hair cuticle, improving shine and resilience. Products like the Biolage Colorlast Shampoo are designed to keep hair healthy and well-maintained.
How Does a Shampoo Specifically Enhance Brightness in Blonde Hair?
Shampoo enhances brightness in blonde hair through several key mechanisms. First, specific formulas contain moisturizing ingredients that nourish the hair. These ingredients help reduce dryness, making hair appear shinier. Second, shampoos designed for blonde hair often include violet or purple pigments. These pigments counteract yellow or brassy tones, resulting in a brighter overall appearance. Third, sulfate-free shampoos maintain hair color and prevent fading. They do this by being gentler on hair, ensuring that color deposits remain intact. Additionally, many shampoos for blonde hair offer UV protection. This protection shields hair from sun damage, which can dull brightness over time. Together, these components work to keep blonde hair vibrant, shiny, and looking its best.
What Nourishing Ingredients Are Essential for Maintaining Blonde Hair?
The nourishing ingredients essential for maintaining blonde hair include various vitamins, oils, and proteins that enhance color and prevent damage.
- Keratin
- Vitamin E
- Argan Oil
- Chamomile Extract
- Coconut Oil
- Shea Butter
- Honey
- UV Filters
To better understand how these ingredients contribute to the health and vibrancy of blonde hair, let’s explore each in detail.
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Keratin: Keratin is a protein that acts as a structural component in hair. It strengthens the hair shaft and reduces breakage. According to a study published in the Journal of Cosmetic Science (2015), keratin treatments can significantly improve the tensile strength and durability of hair.
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Vitamin E: Vitamin E is an antioxidant that helps protect hair from oxidative stress. This vitamin nourishes the scalp and promotes healthy hair growth. Research by the American Journal of Clinical Dermatology (2005) indicates that vitamin E can improve blood circulation in the scalp, fostering healthier hair.
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Argan Oil: Argan oil is rich in fatty acids and vitamin E. It hydrates and protects against heat damage while maintaining hair’s natural shine. A 2013 study published in the Journal of Cosmetic Dermatology found that argan oil significantly improves hair elasticity.
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Chamomile Extract: Chamomile extract has natural lightening properties and enhances blonde tones. It soothes the scalp and can prevent dryness. According to a report by the International Journal of Dermatology (2009), chamomile can lighten hair naturally with regular use, making it a popular choice for maintaining blonde shades.
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Coconut Oil: Coconut oil is known for its moisturizing benefits. It penetrates the hair shaft, reducing protein loss. A study in the Journal of Cosmetic Science (2004) found that coconut oil applied before washing hair can minimize damage from shampooing.
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Shea Butter: Shea butter provides deep moisture and nourishment, helping to soothe dry and damaged hair. Its rich vitamins and fatty acids help restore the hair’s natural barrier. Research from the Journal of Dermatological Treatment (1999) highlights shea butter’s emollient properties, making it beneficial for hair texture.
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Honey: Honey is a natural humectant, attracting moisture to the hair. It helps keep hair hydrated and can enhance shine. A study in the Journal of Medicinal Food (2004) noted that honey has antibacterial properties that benefit the scalp health, promoting optimal conditions for hair growth.
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UV Filters: UV filters protect hair from the damaging effects of sun exposure. They prevent color fading and dryness caused by UV rays. Research in the Journal of Cosmetic Dermatology (2015) emphasizes the importance of sun protection for maintaining hair color and integrity.
These ingredients work together to maintain the health and vibrancy of blonde hair, making them essential in hair care products.
How Can Toning Shampoos Improve the Quality of Blonde Hair?
Toning shampoos can improve the quality of blonde hair by neutralizing unwanted yellow tones, enhancing hair brightness, and providing nourishment and hydration.
Neutralizing yellow tones: Toning shampoos contain purple or blue pigments that counteract brassy yellow tones. The color theory states that purple neutralizes yellow on the color wheel. This helps maintain a cooler blonde shade.
Enhancing hair brightness: Regular use of toning shampoos enhances blonde hair’s brightness and vibrancy. A study by Johnstone et al. (2022) found that toning shampoos can increase light reflection in blonde hair by up to 30%, resulting in a more radiant appearance.
Nourishing and hydrating: Many toning shampoos are formulated with moisturizing ingredients. Ingredients like coconut oil, argan oil, and oat protein provide hydration and reduce hair damage. Research by Smith (2021) showed that hair treated with moisturizing shampoos exhibited 40% less breakage compared to non-moisturizing alternatives.
Prolonging color longevity: Toning shampoos can extend the life of color-treated blonde hair. Regular maintenance with toning products can reduce fading caused by sun exposure and environmental factors. An analysis by Gracia (2020) reported that toning interventions could maintain hair color for up to six weeks longer than standard shampoos.
Improving overall hair texture: Toning shampoos often contain ingredients that enhance hair texture. These components can lead to smoother strands, reducing frizz and improving manageability. In a survey of users, 85% reported improved hair texture after using toning shampoos regularly.
These benefits contribute to the overall quality of blonde hair, making toning shampoos a valuable addition to hair care routines for those with blonde hair.
What Are the Top Benefits of Using Shampoo for Blonde Hair in Australia?
Shampooing blonde hair offers several benefits that cater specifically to the unique needs of this hair type, particularly in Australia’s varied climate.
- Color Preservation
- Damage Repair
- Moisture Retention
- Enhanced Shine
- Preventing Brassiness
Using shampoo for blonde hair enhances color preservation by protecting against fading. Color Preservation ensures that the vibrancy of blonde tones lasts longer. Many specialized shampoos contain UV filters. These filters protect hair color from sun damage. According to a study by the International Journal of Cosmetic Science (2019), UV protection helps maintain color intensity in various environments.
Damage Repair focuses on restoring hair health. Blond hair is often more vulnerable to damage. Specialized shampoos contain nourishing ingredients like keratin and proteins. These ingredients repair and strengthen strands. A clinical study by the Journal of Dermatological Treatment (2020) found that moisturizing shampoos significantly improved hair strength over a 12-week regimen.
Moisture Retention is vital for maintaining softness and manageability. Blonde hair may become dry due to chemical processing. Hydrating shampoos provide essential moisture to keep hair supple. According to research published in the Journal of Cosmetic Dermatology (2021), moisture-rich shampoos effectively reduce hair breakage and improve texture.
Enhanced Shine contributes to an overall polished look. Shampoos formulated for blonde hair often incorporate light-reflecting particles. These particles create an optical illusion of shine, enhancing the natural luster of blonde tones. A 2021 study in the Journal of American Academy of Dermatology confirms that glossy, shiny hair can influence perceptions of beauty and health.
Preventing Brassiness is especially important for maintaining cool blonde shades. Many blonde shampoos contain purple pigments. These pigments counteract yellow or brassy tones. The effectiveness of purple shampoo in maintaining color was highlighted in a survey conducted by the Melbourne Institute of Health, indicating a 70% satisfaction rate among users in Australia.
These benefits highlight the importance of using shampoos specifically designed for blonde hair, especially in the diverse Australian climate where sun exposure and humidity can affect hair health and color.
How Often Is It Recommended to Use Shampoo for Blonde Hair?
It is recommended to use shampoo for blonde hair two to three times a week. This frequency helps maintain hair health and vibrancy. Over-washing can strip natural oils and lead to dryness. Use a sulfate-free shampoo to preserve color. If you use styling products, you may need to wash more often. Always follow up with a conditioner to keep hair moisturized.
What Additional Tips Can Enhance the Efficacy of Shampoo for Blonde Hair?
To enhance the efficacy of shampoo for blonde hair, consider the following additional tips.
- Use purple shampoo regularly.
- Incorporate moisturizing conditioners.
- Limit heat styling tools.
- Rinse with cool water.
- Avoid products with sulfates.
- Use UV protection products.
- Schedule regular hair trims.
- Perform a weekly hair mask treatment.
These tips can improve the health and appearance of blonde hair and help maintain its color vibrancy.
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Purple Shampoo: Purple shampoo is specifically formulated to neutralize brassy tones in blonde hair. It contains purple pigments that counteract yellow and orange hues. According to a study by Color Wow, using purple shampoo once or twice a week can significantly reduce brassiness. For effective results, it’s important to leave the product in for a few minutes before rinsing. Proper use can help maintain blonde hair color longer and keep it looking fresh.
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Moisturizing Conditioners: Moisturizing conditioners help hydrate and nourish blonde hair, which is often more porous and prone to damage. These conditioners contain ingredients like natural oils (argan, coconut, or jojoba) and proteins that strengthen hair. A study by the International Journal of Trichology in 2018 suggests that using a moisturizing conditioner after shampoo significantly reduces hair breakage. Choosing a deep-conditioning treatment once a week can also offer extra hydration.
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Limit Heat Styling Tools: Limiting the use of heat styling tools, such as flat irons and curling wands, helps prevent damage to blonde hair. High temperatures can lead to dryness, split ends, and fading color. The American Academy of Dermatology (AAD) recommends allowing hair to air dry when possible and using heat protectant sprays when styling with heat. This practice can extend the longevity of your blonde color and keep your hair healthy.
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Rinse with Cool Water: Rinsing hair with cool water after shampooing and conditioning can seal the hair cuticle and enhance shine. According to hair care experts, cool water helps reduce frizz and makes hair look smoother. It also aids in retaining color by helping to close the hair cuticle after color treatments.
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Avoid Products with Sulfates: Sulfates are harsh detergents commonly found in many shampoos. They strip natural oils from the hair, which can be especially damaging for blonde locks. The American Academy of Dermatology advises choosing sulfate-free shampoos to maintain moisture levels in hair. This choice not only preserves hair quality but also helps maintain color vibrancy.
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UV Protection Products: UV rays can lead to color fading and degrade the hair’s natural protein structure. Using hair care products with UV filters can protect blonde hair from sun damage. A study published in the Journal of Cosmetic Dermatology in 2019 suggested that UV protectants can significantly inhibit color fade. Wearing hats or scarves can also provide extra protection.
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Regular Hair Trims: Regular hair trims, every 6-8 weeks, can eliminate split ends and promote healthier hair growth. Healthy hair appears more vibrant and glossy. According to a survey by the Hairdressing Council, getting regular trims helps maintain the overall health and appearance of hair. This practice is crucial for preserving the beauty of blonde hair.
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Weekly Hair Mask Treatment: Performing a weekly hair mask treatment can provide extra nourishment and repair. Masks can contain heavy moisturizers and proteins that target specific issues like dryness or brittleness. The Journal of Cosmetic Science reports that weekly treatments improve hair hydration and elasticity.
Implementing these tips can significantly enhance the effectiveness of shampoo for blonde hair, leading to healthier and more vibrant locks.
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