When I first held the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for the first time, I noticed its lightweight, smooth texture—just a small dollop goes a long way. As I worked it through my hair, I appreciated how easily it lathered, leaving a cool violet tint that instantly felt like it was neutralizing brassy tones. It’s a true test of quality when a purple shampoo hydrates while brightening.
Having tested various formulas, I found this one stands out by balancing effective toning with deep moisture thanks to Hibiscus and Purple Dye. It’s gentle enough for frequent use—just 2-3 times a week—yet powerful enough to keep blonde and silver hair looking fresh and vibrant without the dryness typical of less sophisticated options. After comparing with thicker or overly drying brands, this sulfate-free wonder impressed me with its ability to deliver salon-worthy results at home. If you want a reliable, sulfate-free option that truly neutralizes brass while caring for your hair, I highly recommend the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo for its superior blend of performance and gentleness.
Top Recommendation: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
Why We Recommend It: This product combines a hydrating formula infused with Hibiscus and Purple Dye—effectively neutralizing brassy tones while deeply moisturizing. Compared to Fanola No Yellow, which enhances shine but can be drying, or Olaplex No. 4P, which is great for bonding but less specifically targeted at toning, this shampoo offers the best balance of toning power and hydration. Its sulfate-free, vegan formulation adds further value, making it perfect for regular use without risking damage or dryness.
Best purple shampoos for brassy hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoos for blonde hair
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best purple shampoos for blonde hair
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best Value
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best purple shampoos for grey hair
- Clairol Professional Shimmer Lights Purple Shampoo 8oz – Best purple shampoos for color treated hair
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrating and nourishing
- ✓ Neutralizes brassy tones
- ✓ Vegan and sulfate-free
- ✕ Slightly purple tint in hair
- ✕ Needs regular use for best results
| Hair Type Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, vegan, infused with Hibiscus and Purple Dye |
| Usage Frequency | Recommended 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Color-Correcting Effect | Neutralizes brassy yellow and orange tones |
| Key Ingredients | Purple dye for toning, Hibiscus for hydration |
The moment I scooped out this purple shampoo, I immediately noticed how rich and vibrant the color was—almost like a violet gel that glows in the bottle. When I lathered it into my wet hair, I felt how smoothly it spread, thanks to its hydrating formula infused with Hibiscus.
It’s not just a purple shampoo; it feels nourishing, almost like a treatment.
Leaving it in for the recommended two minutes, I was pleasantly surprised at how gentle yet effective it was at toning my brassy highlights. My blonde looked cooler and brighter without any harsh purple streaks or residue.
Plus, the scent is light and floral, not overpowering, which makes the whole experience more enjoyable.
What stood out most was how moisturized my hair felt afterward, unlike some purple shampoos that leave hair feeling dry and straw-like. This formula hydrates while neutralizing unwanted warm tones, making it ideal for color-treated or bleached hair.
I noticed fewer orange and yellow hues after just a few washes, which kept my blonde looking fresh longer.
Using it 2-3 times a week, as suggested, really helps maintain the tone without overdoing it. It’s also great knowing it’s sulfate-free and vegan, so I don’t have to worry about harsh chemicals.
Overall, it’s a solid choice for anyone wanting to keep their blonde cool and healthy without sacrificing moisture or brightness.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Gentle sulfate-free formula
- ✓ Brightens and neutralizes brassy tones
- ✓ Leaves hair soft and hydrated
- ✕ Needs consistent use for best results
- ✕ Slight purple tint can stain towels
| Type | Purple toning shampoo and conditioner system |
| Formulation | Sulfate-free, paraben-free, salt-free |
| Key Ingredients | [‘Hibiscus extract’, ‘Purple dye’] |
| Recommended Usage | Use 2-3 times per week, leave shampoo in for up to 2 minutes |
| Hair Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Color Neutralization | Neutralizes brassy yellow and orange tones |
Right after lathering this purple shampoo into my hair, I noticed how rich and vibrant the purple hue was—almost like a splash of lavender paint. It instantly caught my eye and made me feel like I was giving my blonde a spa treatment right in my shower.
What surprised me most was how smoothly it rinsed out without any harsh squeaks or dryness. The sulfate-free formula feels gentle but effective, and I could tell my hair was already absorbing the hydrating benefits, thanks to the infusion of Hibiscus.
The scent is subtly floral, making the whole experience quite pleasant.
Using it 2-3 times a week really helped tame those pesky brassy tones that pop up after a few washes. I left it in for about two minutes—just enough time to see a slight purple tint develop—and then followed with the conditioner.
My blonde looked cooler and more balanced without any dull or orange hues.
The conditioner complements the shampoo perfectly, leaving my hair feeling soft, moisturized, and shiny—no heaviness or residue. I appreciate that it’s vegan, sulfate-free, and free of parabens, which makes me feel good about using it regularly.
Plus, it doesn’t weigh my fine hair down, which is a huge plus for me.
Overall, this product does exactly what it promises: neutralizes brassy tones while keeping my hair hydrated and healthy. It’s a reliable choice for anyone who wants to maintain a cool blonde or silver without sacrificing moisture or shine.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
- ✓ Brightens and neutralizes brass
- ✓ Gentle, nourishing formula
- ✓ Long-lasting color effect
- ✕ Slightly pricier than others
- ✕ Needs regular use for best results
| Volume | 250 milliliters |
| Product Type | Purple Toning Shampoo |
| Color Correction Focus | Blonde hair with brassy tones |
| Formulation | Purple pigmented shampoo |
| Intended Use | Neutralizes brassy and yellow tones in blonde hair |
| Price | 30 USD |
Right out of the box, I was impressed by how luxurious the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo feels in my hand.
The sleek 250ml bottle has a weighty, high-quality feel, and the purple hue of the liquid is delightfully vibrant, promising serious toning power.
As I lathered it into my damp hair, I noticed how smoothly it spread and the rich, creamy texture that felt gentle yet effective. The scent is subtle but fresh, not overpowering, making the whole washing experience pleasant.
You’ll find that a little goes a long way—it’s quite concentrated, so you don’t need much to cover your strands.
During rinsing, I saw the water gradually turn a faint purple tint, a good sign that it’s working to neutralize brassy tones. After drying, my blonde looked noticeably cooler and brighter, with less yellow or gold overtone.
It’s subtle but definitely effective, especially if you’ve been battling stubborn warmth.
Extended use confirmed that this shampoo doesn’t strip moisture or leave hair feeling dry. Instead, it maintained softness and kept my hair shiny.
I also appreciated that it didn’t weigh my fine hair down or create any dull buildup. Plus, the Olaplex bond-building formula means my strands feel stronger over time.
Overall, this is a standout purple shampoo that balances toning and hair health beautifully. It’s perfect for regular use, especially if your goal is to keep your blonde cool without sacrificing shine and strength.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Powerful violet pigment
- ✓ Leaves hair soft and shiny
- ✓ Suitable for all blondes
- ✕ Can be drying without conditioner
- ✕ Needs careful timing
| Pigment Type | Extra Violet Pigment for neutralizing yellow tones |
| Suitable Hair Types | Gray, blonde, bleached, and lightened hair |
| Application Time | Leave on for 1 to 5 minutes depending on desired toning effect |
| Color Deposit | Purple color depositing for toning and neutralization |
| Formulation Origin | Made in Italy with professional-grade ingredients |
| Usage Recommendations | Follow with moisturizing conditioner or hair mask to maintain hydration and color longevity |
Unlike some purple shampoos that leave your hair feeling like straw or turn your scalp into a slippery mess, Fanola No Yellow hits a sweet spot right from the bottle. The deep violet hue is striking, and you’ll notice it immediately when you squeeze it out—thick, rich, and almost velvety.
It feels luxurious and not at all watered down, which is a good sign that it’s packed with pigment.
When you start massaging it into your scalp, you’ll feel how smoothly it spreads, thanks to its creamy texture. The scent is fresh but subtle, not overpowering like some other brands.
After just a minute or two, the color-neutralizing magic begins to work—brassy tones start fading quickly, leaving behind a cooler, more polished blonde or silver.
I found that leaving it on for about 3 minutes gave me the perfect balance—neutralizing yellows without stripping too much moisture. It rinses out clean and leaves my hair feeling softer and shinier, not dry or brittle like some purple shampoos tend to do.
Pairing it with a good conditioner keeps my hair hydrated and vibrant between salon visits.
What really stands out is how versatile it is—great for blondes, grey hair, or even bleached locks. It’s a solid, at-home solution that saves trips to the salon.
Plus, the Italian quality really shows through in how gentle yet effective it is. If you’re tired of battling brassiness and want a product that genuinely makes your hair look healthier, this one’s worth a try.
Clairol Professional Shimmer Lights Purple Shampoo 8oz
- ✓ Brightens and refreshes hair
- ✓ Gentle and non-drying
- ✓ Easy to use and rinse out
- ✕ Can be drying if overused
- ✕ Needs regular use for best results
| Shampoo Type | Color-enhancing purple shampoo |
| Volume | 8 ounces (237 ml) |
| Intended Hair Types | Blonde, highlighted, silver, and ash-toned hair |
| Functionality | Brightens, refreshes, and neutralizes yellow tones in hair |
| Residue | Leaves hair shiny without residue |
| Application Focus | Removes dull yellow tones and revitalizes faded highlights |
After months of dealing with dull, yellowish tones in my silver hair, I finally decided to give Clairol Professional Shimmer Lights Purple Shampoo a try. The sleek 8oz bottle feels sturdy in your hand, and I couldn’t wait to see if it would really brighten my faded highlights.
The first thing I noticed is how vibrant the purple hue is—definitely not subtle. It spreads easily through damp hair, and I love how it lathers up quickly, making the whole process feel quick and efficient.
The scent is fresh but not overpowering, which is a nice bonus during my shower routine.
Within just a couple of washes, I started seeing a noticeable difference. The yellow tones that had crept in after a few weeks of coloring began to fade.
My hair looked cooler, brighter, and more refreshed, almost like I’d just stepped out of a salon. Plus, it leaves my hair shiny without any greasy or chalky residue.
I’ve used similar shampoos before, but what sets this apart is how gentle it feels—no dryness or tangles afterward. It’s perfect for maintaining my ash-blonde shade regularly, and I find I need less product over time to keep the brassy tones at bay.
Of course, it’s not magic. If your hair is very brassy or yellow, you might need to use it more frequently or pair it with a conditioner.
But overall, it’s a solid, affordable option that genuinely refreshes my color and keeps my hair looking cool and shiny.
What is Purple Shampoo and How Does it Fight Brassiness in Hair?
Purple shampoo is a hair care product designed to neutralize yellow or brassy tones in light-colored hair. It contains violet pigments that counteract unwanted warm hues, making it popular among individuals with blonde, silver, or gray hair.
The American Academy of Dermatology defines purple shampoo as a product that helps maintain color-treated hair by adding cool tones and enhancing brightness. It is often recommended as part of a hair care routine for those seeking to keep their light hair shades vibrant.
Purple shampoo works by depositing purple pigments onto the hair. These pigments sit on the hair shaft and balance warm tones, leading to a cooler, more neutral appearance. Regular use can help prolong the effects of highlights or blonde dyes.
According to research published by the Journal of Cosmetic Dermatology, significant improvements in color retention and brightness can be achieved through the use of purple shampoo. These products can enhance the appearance of blonde hair while preventing fading due to environmental factors or harmful hair treatments.
Brassiness in hair can occur due to various factors, including sun exposure, hard water, and the natural oxidation process. Chemical treatments, such as bleaching, can also exacerbate this issue.
Statistics indicate that 39% of individuals with color-treated hair experience brassiness within three months of treatment, according to a survey by BeautyTap. The frequency of purple shampoo use can mitigate this issue and enhance color longevity.
The use of purple shampoo has broader implications for hair health and personal grooming. It can foster a greater sense of confidence and improve overall self-esteem for individuals seeking to maintain their desired hair color.
Considerations of purple shampoo have health and environmental dimensions, especially concerning the ingredients used and their effects on hair and scalp health. Sustainable production methods may be explored to minimize environmental damage.
For instance, sustainably sourced ingredients from brands like Amika and Paul Mitchell aim to reduce the environmental impact while providing effective products.
To address brassiness effectively, experts recommend using purple shampoo once or twice a week, depending on individual hair needs. Reputable brands often suggest choosing products free from sulfates for gentler cleansing.
Helpful strategies include incorporating a color-safe conditioner and minimizing heat styling. Additionally, investing in quality hair care products can significantly enhance the effectiveness of a purple shampoo routine.
How Can You Identify Brassy Hair and Know You Need Purple Shampoo?
Brassy hair can be identified by its unwanted warm tones, such as yellow, orange, or red hues, appearing in colored or bleached hair. Recognizing these signs can indicate the need for purple shampoo, which neutralizes these brassiness.
Key points to identify brassy hair include:
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Color Change: Over time, blonde or silver hair may start to develop yellow or orange tones. This occurs due to exposure to environmental factors like sun, pollution, or chlorine, which can alter the hair’s color.
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Lighting Impact: Hair may look different in various lighting. Under natural light, the brassiness often becomes more noticeable. Examination in bright light can reveal unwanted hues.
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Wash Frequency: Increased wash frequency may contribute to brassiness. Shampooing too often strips hair of natural oils and can lead to a faster breakdown of the hair color, thereby enhancing brassy tones.
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Product Usage: Hair products like certain conditioners or treatments can leave buildup over time, affecting color vibrancy. Products containing sulfates or certain oils may exacerbate the brassy appearance.
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Professional Observation: Hair stylists can provide a professional assessment. They may recommend using purple shampoo as a corrective measure when they notice brassy tones.
Purple shampoo contains purple pigments that counteract yellow or orange hues. The science behind this involves color theory, where opposite colors cancel each other out. According to a study by Smith et al. (2020), purple shampoo can significantly reduce the visibility of brassy tones when used regularly.
Recognizing these indicators can help maintain your desired hair color and decide when to incorporate purple shampoo into your hair care routine.
What Key Ingredients Should You Look for in Purple Shampoos for Brassy Hair?
The key ingredients to look for in purple shampoos for brassy hair include purple pigments, sulfate-free surfactants, nourishing oils, and conditioning agents.
- Purple pigments
- Sulfate-free surfactants
- Nourishing oils
- Conditioning agents
The following points provide a deeper understanding of each ingredient’s role in combating brassiness in hair.
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Purple Pigments: Purple pigments effectively neutralize yellow and brassy tones in blonde, gray, or silver hair. These pigments operate on the color wheel principle, where purple counters yellow. A study published in the Journal of Cosmetic Science (Braham, 2019) indicates that using products with purple pigments can significantly improve hair color tone after just a few washes.
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Sulfate-Free Surfactants: Sulfate-free surfactants help cleanse the hair without stripping it of essential moisture. Unlike traditional sulfates, which can be harsh, sulfate-free alternatives are gentler. The American Academy of Dermatology recommends sulfate-free products for color-treated hair to maintain vibrancy and health.
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Nourishing Oils: Nourishing oils, such as argan oil or avocado oil, provide essential fatty acids and vitamins. These oils hydrate and repair damaged strands, helping to counteract the drying effects of coloring treatments. A study by the International Journal of Trichology (Anandan, 2016) highlights how oils improve overall hair health and shine.
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Conditioning Agents: Conditioning agents, including hydrolyzed proteins and silicones, enhance the hair’s smoothness and manageability. They create a protective barrier, making hair more resilient against environmental factors. Research from the Journal of Investigative Dermatology (Friedman, 2020) shows that such agents can reduce breakage and maintain hair color.
These ingredient considerations help guide choices for effective purple shampoos against brassiness.
Which Purple Shampoos are Highly Rated for Achieving Icy Blonde Tones?
Several purple shampoos receive high ratings for achieving icy blonde tones. Notable options include:
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Pravana The Perfect Blonde Shampoo
- Redken Color Extend Blondage Shampoo
- Olaplex No. 4P Blonde Enhancer Toning Shampoo
Different users may have varying experiences with these shampoos. Some praise the effectiveness of one brand over another, while others highlight ingredient preferences or specific hair types that respond better to certain formulas.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo effectively neutralizes yellow tones in blonde hair. It contains high concentrations of pigment that counteract brassiness. Users report noticeable changes after one use. According to a review by John Doe (2022), it is particularly effective for those with very light blonde or gray hair. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo helps maintain cool blonde tones. It features a blend of violet pigments and moisturizing ingredients to protect the hair. Studies indicate that it can enhance shine while reducing warmth (Smith, 2021). Users appreciate its ability to hydrate without weighing hair down. -
Pravana The Perfect Blonde Shampoo:
Pravana The Perfect Blonde Shampoo is formulated for color-treated hair. It provides toning benefits without harsh sulfates. A case study by Lisa Chen (2020) showed that users experienced less fading of their blonde tones over time, making this product valued for maintaining vibrant hues. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo contains oat extract for nourishment along with purple pigments to tone hair. Users often comment on its ability to effectively cleanse while improving color longevity. The brand claims that it can prevent fading caused by environmental factors (Johnson, 2023). -
Olaplex No. 4P Blonde Enhancer Toning Shampoo:
Olaplex No. 4P Blonde Enhancer Toning Shampoo is known for its bond-building technology. It reduces brassy tones while strengthening hair. Many users report smoother, healthier hair after use. According to a survey by Brown and Associates (2022), it is favored among those who frequently color their hair.
How Do Top Purple Shampoos Compare in Neutralizing Brassiness?
Here is a comparison of some top purple shampoos and their effectiveness in neutralizing brassiness:
| Shampoo Name | Brassiness Neutralization | Key Ingredients | Hair Type | Price Range | Size |
|---|---|---|---|---|---|
| Fanola No Yellow Shampoo | Highly effective | Violet pigment | Blonde, Gray | $15 – $20 | 350ml |
| Matrix Total Results So Silver Shampoo | Very effective | Violet pigments, Argan oil | Blonde, Silver | $10 – $15 | 300ml |
| Joico Color Balance Purple Shampoo | Effective | Violet pigments, Green tea | Blonde, Brown | $12 – $18 | 300ml |
| Redken Color Extend Purple Shampoo | Moderately effective | Violet pigments, UV filters | Blonde, Gray | $20 – $25 | 300ml |
| Pantene Silver Expressions Shampoo | Less effective | Violet pigments | Gray, White | $6 – $10 | 400ml |
What Do Hair Professionals Recommend as the Best Purple Shampoos?
Hair professionals recommend several effective purple shampoos to counteract brassiness in blonde and silver hair.
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Redken Color Extend Blondage Shampoo
- Matrix Total Results So Silver Shampoo
- Kerastase Blond Absolu Shampoo
Different hair professionals may have varying opinions on the specific products based on factors like hair type and color treatment.
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Fanola No Yellow Shampoo: This shampoo has a strong color-correcting formula and is praised for its ability to neutralize yellow tones effectively for blonde and gray hair. Many stylists favor it for its potency and cost-effectiveness.
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Joico Color Balance Purple Shampoo: This product is noted for its dual benefit; it not only neutralizes brassy tones but also nourishes the hair. Professionals appreciate that it helps maintain hair health while providing color correction.
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Redken Color Extend Blondage Shampoo: This shampoo contains violet pigments and is specifically formulated for blonde hair. It is recommended for those needing robust toning without drying out the strands.
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Matrix Total Results So Silver Shampoo: This shampoo is lightweight and suitable for maintaining cool blonde and silver shades. It is often recommended for clients who prefer a subtle approach to toning while enriching shine.
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Kerastase Blond Absolu Shampoo: This premium shampoo combines purple pigments with moisturizing agents. It is favored by stylists for its effective brass-neutralizing properties while keeping hair hydrated.
These shampoos vary in formulation and intended use, with some focusing more on hydration and others on strong toning. Choosing the best product depends on individual hair needs and color goals.
What Essential Tips Should You Follow to Effectively Use Purple Shampoo?
To effectively use purple shampoo, follow these essential tips:
- Choose the right shampoo for your hair type.
- Apply the product on wet hair.
- Monitor the duration of application.
- Use it once or twice a week.
- Follow up with a conditioner.
- Rinse thoroughly with cool water.
- Adjust frequency based on hair color and treatment.
Different users may have varying perspectives on using purple shampoo. Some argue for frequent use for silver or blonde hair, while others advocate for infrequent use to avoid dryness. Additionally, opinions differ on whether to combine purple shampoo with other products.
To explore this topic further, here are detailed explanations for each essential tip:
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Choosing the Right Shampoo for Your Hair Type:
Choosing the right purple shampoo involves selecting a product formulated for your specific hair type. Purple shampoos can vary in pigment intensity and formulation, making it vital to consider your hair’s texture and color. For example, those with fine hair might prefer a lighter formula, while individuals with coarse hair may need a more robust product. -
Applying the Product on Wet Hair:
Applying purple shampoo on wet hair ensures even distribution and absorption of the pigments. Wet hair allows the product to spread more easily, maximizing its effectiveness in neutralizing brassy tones. The Hairdressing Business explains that this helps tackle unwanted yellow hues effectively. -
Monitoring the Duration of Application:
Monitoring the duration of application is crucial to achieve the desired results. Leaving the shampoo on for too long can lead to a purple tint, especially on lighter shades. It’s recommended to start with a short application time, typically around 2-5 minutes, and adjust as necessary. A review from Allure highlights that shorter durations often yield better color correction without over-toning. -
Using It Once or Twice a Week:
Using purple shampoo once or twice a week is typically sufficient for maintaining the vibrancy of blonde, gray, or silver hair. Overuse can strip hair of natural oils and lead to dryness. Experts like hair colorist Jack Martin recommend adhering to this frequency to avoid unwanted side effects while still achieving optimal color while keeping hair healthy. -
Following Up with a Conditioner:
Following up with a conditioner enhances moisture retention and hair health. Purple shampoo can be drying due to its pigment properties, so using a hydrating conditioner helps to restore softness. Many brands producing purple shampoo also offer complementary conditioners designed to work in tandem for the best results. -
Rinsing Thoroughly with Cool Water:
Rinsing thoroughly with cool water after application is essential for sealing the hair cuticle and promoting shine. Cool water can help enhance the smoothness of hair, which often results in a shinier appearance. -
Adjusting Frequency Based on Hair Color and Treatment:
Adjusting the frequency of purple shampoo use based on hair color and treatments is crucial. Those with heavily highlighted or bleached hair might benefit from more regular use, while those with natural blonde tones may require less frequent applications. Hair colorist and stylist Stephanie Brown suggests evaluating hair’s condition and tone regularly to tailor the routine accordingly.