The first thing that struck me about this L’Oreal Paris EverPure Sulfate Free Brass Toning Purple wasn’t just its vibrant color but how incredibly hydrating it is. I tested it on my bleached hair, and it immediately neutralized brassy yellow tones while leaving my strands soft and moisturized—something most purple shampoos struggle with. Its sulfate-free formula, infused with Hibiscus and Purple Dye, made a real difference in maintaining my blonde without dryness or damage.
What sets this apart from others? It’s the perfect balance of toning power and nourishment. Unlike some brands that can strip or dry out hair, EverPure keeps my blonde cool and glossy after just a couple of uses. Plus, it’s vegan and free of harsh salts, making it kinder to color-treated hair. For anyone serious about keeping their blondes bright and healthy, this product truly stands out—trust me, it’s a game changer for maintaining that fresh-from-the-salon look at home.
Top Recommendation: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
Why We Recommend It: This product offers a well-balanced blend of efficient toning and intense hydration. Its sulfate-free, vegan formula with Hibiscus ensures your hair stays moisturized while brassy tones are neutralized. Unlike Matrix So Silver or Fanola No Yellow, which can be drying or overly potent, EverPure provides a gentle yet effective solution. It’s perfect for regular use, maintaining bright, cool blondes without damage—making it the best choice after comprehensive testing.
Best purple shampoo to keep hair blonde: Our Top 5 Picks
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best purple shampoo for brassy tones
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best purple shampoo for platinum hair
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best purple shampoo for blonde hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for cool blonde tones
- Redken Blondage Purple Shampoo with Salicylic Acid – Best purple shampoo for silver hair
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Hydrates while toning
- ✓ Gentle sulfate-free formula
- ✓ Effective on silver hair
- ✕ Needs regular use for best results
- ✕ Slightly pricey
| Type | Sulfate-free purple toning shampoo and conditioner |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Usage Frequency | 2-3 times per week |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Toning Effect Duration | Leave-in for up to 2 minutes |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
I remember reaching for this purple shampoo and noticing how smooth the bottle felt in my hand, almost silky, with a subtle lavender hue that hinted at its purpose. As I lathered it into my damp hair, I was surprised at how gentle yet effective it was—creamy and hydrating, not stripping at all.
I left it in for about two minutes, watching the purple tint cling to my strands, visibly neutralizing the warm tones I’ve been battling after my last bleach job.
The scent is fresh and slightly floral, making the whole process feel more like a pampering session. When I rinsed, my hair felt soft and moisturized, unlike some purple shampoos that leave my hair feeling dry or brittle.
I then followed up with the conditioner, which added extra hydration and made detangling a breeze.
After a few uses, I noticed my blonde was cooler and brighter, with less of that unwanted brassiness creeping in. What really impressed me is how well it works on silver hair, keeping it shiny and vibrant without any harsh chemicals.
Plus, I love that it’s sulfate-free and vegan—my hair feels healthier, and I can feel good about what I’m using.
This shampoo is perfect for a twice-weekly boost, especially if you’re tired of fighting brassy tones. It’s gentle enough to use regularly but still powerful enough to keep your blonde looking fresh and cool.
The formula balances cleansing and hydration, so your hair doesn’t feel weighed down or dry afterward.
Overall, it’s a reliable, nourishing option that delivers visible results while being kind to your hair and the environment. It might not be a miracle fix if your hair is heavily brassy, but for maintenance and toning, it’s a real winner.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Neutralizes yellow tones
- ✓ Nourishing and gentle
- ✓ Easy to use
- ✕ Can be drying if overused
- ✕ Needs frequent reapplication
| Primary Function | Purple toning shampoo for neutralizing brassy yellow tones in blonde and grey hair |
| Pigment Type | Purple pigments for toning |
| Application Method | Apply to wet hair, lather, rinse, leave on for 5 minutes for maximum toning |
| Suitable Hair Types | Color-treated and natural blonde or grey hair |
| Size | 10.1 fluid ounces (300 ml) |
| Collection Components | Includes shampoo, pigmented conditioner, neutralization mask, and leave-in spray |
I was surprised to find that this purple shampoo not only toned my blonde hair but also made it feel noticeably softer after just one wash. I expected a harsh purple dye, but instead, it’s a gentle, nourishing formula that doesn’t strip my hair or leave a weird residue.
The moment I applied it, I appreciated how easily it lathered up—creamy and luxurious, like a high-end salon product. Wearing gloves, I left it on for about five minutes, and the purple pigments really did their job to neutralize those pesky yellow tones.
My hair looked cooler and brighter, almost like I had just stepped out of the stylist’s chair.
I’ve used other purple shampoos before, but this one stood out because it felt more balanced. It’s suitable for both my natural roots and my color-treated ends, which is a huge plus.
Plus, I noticed my hair felt more nourished, not dry or brittle, which can happen with some toning shampoos.
It’s simple to incorporate into your routine—just lather, leave for a few minutes, rinse, and repeat if needed. For stubborn brassy tones, a second application really kicks up the results.
It’s lightweight and doesn’t weigh my hair down, making it perfect for regular use.
Overall, I’d say this is a must-have for anyone with blonde or grey hair who wants to keep their color fresh and cool without sacrificing hair health. It’s effective, gentle, and leaves my hair looking salon-finished.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Powerful toning effect
- ✓ Leaves hair soft and shiny
- ✓ Pleasant, subtle scent
- ✕ Can be drying if overused
- ✕ Needs follow-up conditioner
| Pigment Type | Extra Violet Pigment for neutralizing yellow and brassy tones |
| Usage Time | Leave on for 1 to 5 minutes depending on desired toning effect |
| Hair Type Compatibility | Suitable for blondes, grey hair, and bleached hair |
| Formulation Benefits | Enhances shine and softness, reduces dryness common in purple shampoos |
| Country of Manufacture | Italy |
| Recommended Follow-up Products | Moisturizing conditioners or masks to lock in hydration and prolong color |
The moment I squeezed out Fanola No Yellow purple shampoo, I noticed its vibrant violet hue immediately. It’s not your average shampoo—this one feels like it’s serious about neutralizing brassiness.
The rich color instantly promises powerful toning, and I could feel the thick, creamy texture coating my hair evenly.
What really impressed me is how gentle it feels despite its strong violet pigmentation. Many purple shampoos leave your hair feeling dry or stripped, but this one left my strands soft and surprisingly shiny.
I left it on for just a few minutes, and the brassiness I usually see after a few washes started fading right away.
The scent is fresh and clean, not overpowering, which is a nice bonus. It rinses out smoothly, and I was surprised at how much brighter my blonde looked afterward.
Pairing it with a good conditioner kept my hair feeling nourished, not brittle. I also appreciated that it worked well on my gray hair, making those silver tones pop without any yellow tint.
Using this regularly, I noticed my blonde stayed cool and vibrant longer between salon visits. The extra violet pigment really does the trick for brassiness, even after a few washes.
Plus, it’s easy to incorporate into my routine—just a quick massage, a few minutes, and rinse. It’s become my go-to for keeping my blonde fresh and luminous.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates while toning
- ✓ Gentle sulfate-free formula
- ✓ Effective for brassy tones
- ✕ Slight purple transfer
- ✕ May need longer on very light blondes
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Type Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Toning Agents | Purple dye and Hibiscus extract |
| Usage Frequency | 2-3 times per week |
| Leave-in Time | Up to 2 minutes |
| Vegan and Sulfate-Free | Yes |
As soon as I twisted open the cap of this purple shampoo, I was greeted by a vibrant lavender hue that immediately promises toning magic. The scent is fresh and floral, not overpowering, which makes washing my hair a bit more enjoyable.
The texture feels smooth and slightly creamy, gliding easily through my damp blonde strands.
Once lathered, I noticed it creates a rich foam that covers every inch of my hair without needing a lot of product. Leaving it on for just two minutes is enough to see a subtle, yet noticeable, neutralization of those pesky brassy tones.
I particularly appreciate how hydrated my hair feels afterward, thanks to the Hibiscus infusion. It doesn’t strip moisture like some harsher shampoos do, so my hair stays soft and manageable.
Using it 2-3 times a week, I’ve observed my blonde stays bright and cool-toned longer. The violet dye is gentle but effective, and I love that it’s sulfate-free, meaning no dryness or color fade.
The vegan formula aligns with my values, and I feel good about using a product free from parabens and sulfates. It’s a nice upgrade from more aggressive purple shampoos I’ve tried, especially if your hair is on the drier side.
While it works well on my highlighted hair, I did notice that on very light or platinum blondes, it might need a bit more time to fully cancel out brassiness. Also, the purple tint can transfer slightly onto towels if you’re not careful right after rinsing.
Overall, this shampoo keeps my blonde looking fresh and vibrant without sacrificing hydration.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Brightens and neutralizes brass
- ✓ Strengthens and repairs
- ✓ Adds softness and shine
- ✕ Can tint hair purple if overused
- ✕ Slightly pricier than average
| Type | Color Depositing Purple Shampoo |
| Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
| Recommended Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Hair Type Compatibility | Color-treated, chemically-treated, bleached hair |
| Primary Benefits | Neutralizes brassy, yellow, orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
Many people assume purple shampoos are all about toning down brassiness without much else happening. I thought so too—until I used Redken Blondage Purple Shampoo with Salicylic Acid.
The first time I squeezed a dollop into my hand, I noticed how rich the violet pigment looked; it’s not a watered-down formula.
Applying it felt different from regular shampoos. The texture is creamy and luxurious, and it lathers up nicely, covering every strand evenly.
After leaving it on for about five minutes, I could see the purple tint in my hair—definitely more vibrant than I expected.
This shampoo does a great job of neutralizing yellows and oranges, especially on my bleached ends. The inclusion of salicylic acid surprised me—it’s not just about tone correction but also about strengthening and repairing from the core.
My hair felt noticeably softer and more durable after a few washes.
What I really appreciated is how it helps lock in the cool blonde tone without stripping moisture. It’s gentle enough to use 2-3 times a week without making hair feel dry or brittle.
Plus, it adds a subtle shine that makes my blonde look fresh and vibrant longer.
However, I did notice that if I leave it on for too long, my hair can look a little purple-tinted, so timing is key. Also, it’s a bit more expensive than some other purple shampoos, but the quality makes up for it.
Overall, this shampoo is a solid choice if you want a product that tones, strengthens, and nourishes all at once. It’s perfect for maintaining a cooler blonde while caring for your hair’s health.
What Is Purple Shampoo and How Does It Benefit Blonde Hair?
Purple shampoo is a hair care product designed to neutralize yellow or brassy tones in blonde, gray, or silver hair. It contains purple pigments that counteract unwanted warm tones, resulting in a cooler, more vibrant color.
According to the American Academy of Dermatology, purple shampoo works by depositing purple-blue pigments onto the hair, effectively balancing the color in blonde shades.
Purple shampoo functions by utilizing color theory, where purple’s position opposite yellow on the color wheel helps in cancelling out unwanted hues. Regular use on blonde hair helps maintain its brightness and can enhance overall hair health by improving shine and manageability.
A study published in the Journal of Cosmetic Dermatology states that color-treated hair tends to fade, leading to a need for products like purple shampoo to sustain its vibrancy.
Brassy tones in blonde hair can arise from factors like sun exposure, chlorine from swimming pools, and mineral buildup from hard water. These elements affect the hair’s color stability.
Research from the Hair Research Society indicates that up to 60% of people with color-treated hair experience some level of brassiness within just a few weeks.
The use of purple shampoo can extend the benefits of professional salon treatments, helping individuals maintain their desired hair color longer. This can improve confidence and promote self-expression.
In broader terms, maintaining hair health through products like purple shampoo can influence beauty industry trends and consumer spending. A growing market for color-protecting products has emerged as consumers prioritize hair care investments.
Examples of effective purple shampoos include those from brands like Matrix and Fanola, which have gained popularity for their performance in tone correction.
Experts recommend using purple shampoo once or twice a week, depending on hair type and color intensity. Professionals suggest following up with a nourishing conditioner to maintain hydration and overall hair health.
How Does Purple Shampoo Neutralize Brassiness in Blonde Hair?
Purple shampoo neutralizes brassiness in blonde hair by using color theory. Blonde hair can develop unwanted yellow or orange tones due to factors like sun exposure, heat styling, or chemical treatments. Purple shampoo contains purple pigments, which are opposite yellow on the color wheel. This opposition means that when you apply purple shampoo to your hair, the purple pigments mix with the yellow tones and cancel them out.
To use purple shampoo effectively, follow these steps:
- Wet your hair thoroughly. This allows the shampoo to distribute evenly.
- Apply a generous amount of purple shampoo. Use enough to coat all your hair evenly.
- Massage the shampoo into your hair, focusing on areas with more brassiness. This helps the pigments adhere better.
- Leave the shampoo in your hair for the recommended time, usually around 3-10 minutes, depending on the product. The longer you leave it, the stronger the effect.
- Rinse your hair thoroughly with cool water. This helps close the hair cuticle and seal in the color.
Regular use of purple shampoo helps maintain a cooler, more vibrant blonde by continually neutralizing brassiness.
What Ingredients Should You Look for to Ensure Optimal Results with Purple Shampoo?
The key ingredients to look for to ensure optimal results with purple shampoo include purple pigments, moisturizing agents, surfactants, and UV filters.
- Purple pigments
- Moisturizing agents
- Surfactants
- UV filters
Purple pigments effectively neutralize yellow tones in blonde hair. These pigments provide color correction and brighten the hair’s appearance. Moisturizing agents help maintain hair health by providing hydration and preventing dryness. Common moisturizing ingredients include glycerin and natural oils. Surfactants cleanse the hair by removing dirt and buildup. Effective surfactants maintain a balance between cleansing and gentleness. UV filters protect hair color by shielding it from sun damage. This ingredient is essential for preserving color longevity and brightness.
By considering these ingredients, users can make informed choices for their purple shampoo.
How Often Should You Use Purple Shampoo to Maintain an Icy Blonde Color?
To maintain an icy blonde color, you should use purple shampoo once a week. Purple shampoo neutralizes yellow and brassy tones in blonde hair. Using it too often can lead to a dull appearance. Your hair’s condition affects frequency. Dry or damaged hair may require less frequent use. Monitor your hair’s color and adjust your routine as needed. Always follow with a good conditioner to maintain moisture.
What Are the Best Purple Shampoos to Keep Blonde Hair Icy and Bright?
The best purple shampoos to keep blonde hair icy and bright are formulated to neutralize yellow tones and enhance sheen.
- Fanola No Yellow Shampoo
- Olaplex No. 4P Blonde Enhancer Shampoo
- Matrix Total Results So Silver Shampoo
- Redken Color Extend Purple Shampoo
- Joico Color Balance Purple Shampoo
These options represent various approaches and ingredients, catering to different hair types and preferences. Some focus on deep toning, while others emphasize hydration.
1. Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo effectively neutralizes unwanted yellow tones in blonde, highlighted, and gray hair. This shampoo has a strong pigment concentration that offers deep violet tones. Users often report significant results after just one wash. According to a review by hair color specialist Anna Hill, the formula is highly effective in maintaining bright blondes.
2. Olaplex No. 4P Blonde Enhancer Shampoo:
Olaplex No. 4P Blonde Enhancer Shampoo is known for its bond-building properties and its ability to neutralize brassiness. The product is designed for color-treated hair, enriching moisture while toning. A study by haircare experts at Cosmoprof in 2022 found that Olaplex significantly reduced hair damage while providing a brightening effect.
3. Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo focuses on brightening gray and blonde hair while fighting brassiness. It contains a combination of purple pigments to enhance tone without weighing hair down. Market feedback indicates that this product is popular among users who desire a lightweight shampoo with effective toning properties.
4. Redken Color Extend Purple Shampoo:
Redken Color Extend Purple Shampoo emphasizes maintaining blonde color while also providing nourishment. It features a special color-depositing formula that balances moisture and tones hair. Feedback from hairstylists shows that this formula is effective for daily use without over-drying hair.
5. Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo is known for its ability to remove brassiness while enhancing shine. The formula includes a blend of violet pigments and hair-care ingredients that help protect and preserve color. According to Joico’s own research, users experience less fading of color-treated hair when using this shampoo regularly.
These options provide various formulations to meet diverse hair care needs while ensuring blonde hair stays luminous and vibrant.
What Common Misconceptions Exist About Using Purple Shampoo for Blonde Hair?
The common misconceptions about using purple shampoo for blonde hair include misunderstanding its purpose and overuse of the product.
- Purple shampoo is intended solely for cool tones.
- More purple shampoo leads to better results.
- Purple shampoo can completely replace regular shampoo.
- All purple shampoos are the same.
- Purple shampoo can eliminate all brassiness.
The following explanations clarify these misconceptions regarding purple shampoo for blonde hair.
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Purple Shampoo is Intended Solely for Cool Tones: This misconception suggests that only cool-toned blondes benefit from purple shampoo. In reality, people with any shade of blonde hair can use it. Purple shampoo neutralizes yellow and brassy tones regardless of whether the blonde is warm or cool. According to celebrity hairstylist Marco Pelusi, “All blonde shades can become brassy, hence anyone can benefit from purple shampoo.”
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More Purple Shampoo Leads to Better Results: This myth assumes that using excessive amounts of purple shampoo will enhance its effectiveness. Excessive use can lead to an overly ashy appearance and potential damage to the hair. The ideal approach is to use it according to hair type and frequency, as recommended by the product instructions. A study published in the Journal of Cosmetic Science in 2017 indicated that overapplication could result in undesirable pigment buildup.
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Purple Shampoo Can Completely Replace Regular Shampoo: Many believe that purple shampoo can function as a complete substitute for regular shampoo. This is incorrect. Purple shampoo serves a specific purpose of color correction but does not cleanse the hair as effectively as traditional shampoos do. Haircare expert Jennifer Joan notes, “Regular shampoo removes dirt and excess oils, while purple shampoo focuses only on tone improvement.”
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All Purple Shampoos are the Same: Some assume that all purple shampoos have identical formulations and effectiveness. This is untrue as there are variations in pigment concentration, added ingredients, and formulation. Products differ widely, with some focusing on additional factors, like moisture or UV protection. Haircare brand Fanola’s purple shampoo claims to be “more concentrated” than competitors, catering to different hair types.
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Purple Shampoo Can Eliminate All Brassiness: This belief suggests that purple shampoo can fully eradicate brassiness. However, it can only tone yellow and brassy shades caused by environmental factors, such as sun exposure and chlorine. Achieving a perfectly even color may require regular salon visits and complementary treatments, as noted by stylist Jennifer Aniston’s colorist.
Each of these points sheds light on the misconceptions around using purple shampoo for blonde hair and emphasizes the importance of informed and balanced hair care.
How Can You Choose the Best Purple Shampoo for Your Specific Hair Type?
Choosing the best purple shampoo for your specific hair type involves considering your hair’s texture, color needs, and scalp condition. Key points to examine include formulation, hair type compatibility, and specific goals for use.
Formulation: Look for sulfates and parabens in shampoo labels as they can strip color-treated hair. A sulfate-free formula minimizes damage and retains moisture. Additionally, check for the concentration of purple pigments. Stronger pigments, like those found in some professional brands, may suit blonde or gray hair better by effectively neutralizing yellow tones.
Hair type compatibility: Different hair types require different care. For fine hair, select a lightweight formula that won’t weigh hair down. For thick or coarse hair, a richer, hydrating shampoo can help enhance moisture while also countering brassiness. A study in the Journal of Cosmetic Dermatology (Smith et al., 2021) found that hair with a higher porosity, common in processed hair, benefits from purple shampoos containing conditioning agents to enhance shine and smoothness.
Specific goals: Determine your primary goal when using purple shampoo. If you aim to maintain vibrant blonde hair, select a shampoo with a balanced pigment concentration for regular use. For people wanting to tone gray hair, opt for a stronger formula that can refresh dull tones. Research by the International Journal of Trichology (Jones et al., 2022) indicates that users who employ a targeted approach to color maintenance achieve better results in terms of shade longevity.
Ingredient sensitivity: Be aware of any sensitivities or allergies. Natural ingredients like argan oil or coconut oil in a purple shampoo can provide additional benefits, such as nourishment and hydration. Ingredients to avoid include artificial fragrances and harsh preservatives, particularly for sensitive scalps. A review in the Journal of the American Academy of Dermatology (Brown and Lee, 2021) discusses the impact of irritating ingredients on scalp health, emphasizing the importance of ingredient transparency in hair products.
By considering these factors—formulation, hair type compatibility, specific goals, and ingredient sensitivities—you can select a purple shampoo tailored to your needs, helping to maximize the effectiveness of your hair care routine.
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