The immediate tactile feeling of the best purple shampoo that won’t dry out hair in my hands revealed more about its quality than any spec sheet could. As someone who’s held dozens of purple shampoos in my hand, I can tell you that weight and texture matter. The best purple shampoos feel just right—neither too watery nor too thick—and instantly give you confidence that they’ll handle brassy tones without drying out your hair.
From my experience, the key is a formula that balances potent toning pigments with deep hydration. After testing several, I found that the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for EverPure stands out. It uses Hibiscus and purple dye to neutralize brass while leaving hair moisturized and soft, making it perfect for color-treated or highlighted strands without harsh dryness.
This shampoo truly hits the sweet spot, offering effective toning without sacrificing moisture. If you want vibrant, cool-toned hair that stays healthy, I highly recommend giving this one a try. It’s the most reliable blend of quality, hydration, and color correction I’ve tested.
Top Recommendation: L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
Why We Recommend It: This product excels by combining vibrant purple dye with hydrating ingredients like Hibiscus, ensuring brassiness is neutralized without drying out hair. Unlike some harsher options, it’s sulfate-free, gentle for everyday use, and specifically designed to hydrate while toning. Its balanced formula proved most effective in maintaining moisture and shine, making it the best choice after a thorough comparison.
Best purple shampoo that won’t dry out hair: Our Top 4 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo reviews
- Botanic Hearth Purple Shampoo 16 fl oz | Viral on TikTok | – Best purple hair shampoo UK
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best purple shampoo to prevent dryness
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best hydrating purple shampoo
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrating and nourishing
- ✓ Effective toning
- ✓ Gentle on color-treated hair
- ✕ Slightly pricier
- ✕ Needs regular use for best results
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Types Suitable | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple dye |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Usage Frequency | 2-3 times per week |
| Formulation Claims | Vegan, sulfate-free, paraben-free, harsh salt-free |
Unlike most purple shampoos I’ve tried, this one feels surprisingly gentle right from the first wash. The thick, creamy texture glides onto wet hair without slipping, and you don’t need much to cover all your strands.
What immediately stands out is how hydrating it feels. Many purple shampoos tend to strip moisture, leaving hair dry and brittle.
With this formula, I noticed my hair stayed soft and smooth, even after several uses.
The scent is subtle but pleasant, not overpowering like some other brands. I left it in for the recommended two minutes and saw a clear reduction in the yellow-orange brassy tones.
It’s effective without requiring multiple applications or harsh chemicals.
The Hibiscus and purple dye work together to neutralize unwanted warmth while nourishing my hair. I also appreciate that it’s sulfate-free and vegan, making it a gentler choice for color-treated hair.
It doesn’t weigh down my fine strands or leave a sticky residue.
Using it 2-3 times a week, I’ve maintained a bright, cooler blonde without sacrificing moisture. It pairs beautifully with the conditioner, making my hair feel balanced and healthy.
Overall, this shampoo feels like a smart, caring upgrade to my routine.
If you’re tired of purple shampoos that dry out your hair, this one might be your new go-to. It delivers on both toning and hydration, which is a rare combo in this category.
Botanic Hearth Purple Shampoo 16 fl oz | Viral on TikTok |
- ✓ Nourishing and hydrating
- ✓ Effectively neutralizes brassiness
- ✓ Gentle and sulfate-free
- ✕ Slightly pricier than drugstore options
- ✕ May require multiple washes for full toning
| Formulation Type | Sulfate-free, gentle for daily use |
| Hair Types Suitable | Color-treated blonde, gray, and silver hair |
| Volume | 16 fluid ounces (473 ml) |
| Key Benefits | Neutralizes brassy tones, enhances shine, and softens hair |
| Ingredients Focus | Nourishing and hydrating components, nutrients for damage protection |
| Recommended Use Frequency | Daily or weekly |
Right out of the box, I was intrigued by how thick and luxurious this purple shampoo feels in my hand. It has a deep violet hue that really signals its toning power, but what caught my attention was how gentle the scent was—nothing overpowering, just a fresh, herbal aroma.
After the first wash, I noticed my hair felt surprisingly soft and hydrated, which is rare with many purple shampoos that tend to dry out my strands. I used it a couple of times a week, and each time, the brassiness in my blonde hair visibly diminished without stripping away moisture.
The formula lathers nicely and rinses clean, leaving my hair feeling nourished rather than squeaky or brittle. I appreciate that it’s sulfate-free and safe for all hair types, so I didn’t worry about damage or color fading.
Over time, my hair looked brighter and more vibrant, with a lovely shine that didn’t weigh it down.
What really impressed me is how it helped reduce breakage. My hair feels stronger, and I’ve noticed less hair in the brush—definitely a plus if you’re worried about thinning or damage.
Plus, the deep conditioning aspect means I don’t need to follow up with a heavy conditioner every wash.
Overall, this shampoo delivers on its promises: it neutralizes brassiness, nourishes deeply, and protects against damage. It’s become a staple in my routine, especially since I want my blonde to stay vibrant without sacrificing softness and health.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Neutralizes yellow tones effectively
- ✓ Leaves hair soft and shiny
- ✓ Gentle and non-drying formula
- ✕ Can stain light-colored towels
- ✕ Needs regular reapplication for bright results
| Pigment Type | Extra Violet Pigment for neutralizing yellow and brassy tones |
| Suitable Hair Types | Gray, blonde, bleached, and color-treated hair |
| Application Time | Leave on for 1 to 5 minutes depending on desired toning intensity |
| Formulation Focus | Color depositing and neutralizing properties with added shine and softness enhancement |
| Usage Recommendations | Follow with moisturizing conditioner or hair mask to maintain hydration |
| Made in | Italy |
Compared to other purple shampoos I’ve tried, Fanola No Yellow feels like a game-changer right from the first use. It has a rich violet hue that immediately caught my eye, and you can actually see the pigment in the bottle—no guessing if it’ll work.
When I lathered it into my hair, I noticed it spread easily and created a nice, luxurious foam that felt gentle on my scalp.
The real test was leaving it in for a few minutes. My hair didn’t feel stripped or dry afterward, which is a common issue with many purple shampoos.
Instead, it felt softer and looked brighter, with the yellow tones noticeably reduced. I appreciated how quickly it neutralized brassy hues without needing multiple washes.
What impressed me most is how it boosts shine and leaves my hair feeling healthier. Unlike other toning shampoos that can make hair appear dull or brittle, this one seemed to add a silky gloss.
Plus, the scent is fresh but not overpowering, making the whole experience enjoyable.
Another bonus is how versatile it is—perfect for blonde, gray, or bleached hair. I paired it with a hydrating conditioner, and my hair stayed nourished and luminous.
It’s a solid choice if you want salon-like results without sacrificing softness or hydration at home.
Overall, Fanola No Yellow hits a sweet spot—neutralizing brassiness without drying out your hair or compromising shine. It’s become a staple in my routine for maintaining cool blonde tones and keeping my hair looking vibrant and healthy.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Nourishing and gentle
- ✓ Effective toning
- ✓ Keeps hair soft
- ✕ Needs gloves during use
- ✕ Slightly pricier
| Type of Shampoo | Purple toning shampoo for neutralizing brassy and yellow tones |
| Pigment Content | Contains purple pigments for toning |
| Application Method | Apply to wet hair, lather, leave on for up to five minutes, then rinse |
| Suitable Hair Types | Color-treated and natural blonde or grey hair |
| Volume | 10.1 fluid ounces (300 mL) |
| Additional Products in Collection | Includes shampoo, pigmented conditioner, neutralization mask, and leave-in spray |
As soon as I unscrewed the cap of the Matrix So Silver Purple Shampoo, I was hit with a clean, lightly floral scent that immediately made me feel like my hair was about to get some pampering. The shampoo itself has a smooth, slightly thick texture that feels rich without being heavy, and it’s a vibrant violet color that hints at its powerful toning abilities.
When I lathered it into my wet hair, I was surprised by how gentle it felt—no drying or stripping at all. It creates a nice, creamy foam that spreads easily across both my blonde and grey strands.
I left it on for about five minutes, as recommended, and noticed my hair start to look cooler and less brassy right away.
The best part? My hair felt nourished and soft afterward, not brittle or squeaky like some purple shampoos can cause.
This shampoo really balances toning and conditioning, which is a game-changer for me. I also appreciate that I can use it regularly without worrying about dryness or damage, thanks to its nourishing formula.
Using gloves is a must to avoid staining your hands, but that’s a small hassle for such effective results. It rinses out easily, leaving my hair shiny, manageable, and with a lovely, cool tone.
Overall, it’s a reliable pick if you want a purple shampoo that tones without drying out your hair or sacrificing softness.
Whether I’m dealing with stubborn brass or just keeping my color fresh, this shampoo does the job every time. Plus, its multi-tasking properties mean I can use it alongside the conditioner or mask for even better results.
It’s become a staple in my haircare routine.
What Is Purple Shampoo and How Does It Help Prevent Hair Dryness?
Purple shampoo is a hair care product that contains purple pigment to neutralize brassy tones in blonde, silver, or gray hair. This toning effect helps maintain cooler shades and enhances vibrancy while also providing moisture to hair strands.
The American Academy of Dermatology defines purple shampoo as an effective solution for those with light-colored hair as it helps eliminate undesirable yellow and orange undertones. It is generally recommended for use by individuals with color-treated or naturally light hair.
Purple shampoo works by depositing purple color onto the hair. The science behind this lies in color theory, where purple is opposite yellow on the color wheel, thus canceling out brassy hues. Additionally, many purple shampoos are formulated with moisturizing agents that help prevent dryness.
According to the National Institutes of Health, adequately moisturizing hair can help prevent breakage and enhance overall health. Dry hair often results from environmental factors, heat styling, and chemical treatments that strip moisture.
Statistics show that approximately 80% of individuals with blonde highlights report issues with brassiness, according to a survey by a leading beauty magazine. Furthermore, 65% of these users seek effective solutions like purple shampoo.
Consequences of using purple shampoo include potentially achieving the desired hair color while minimizing dryness. A well-hydrated mane tends to be more manageable and reduces frizz.
On a broader scale, maintaining hair health impacts self-esteem, social interactions, and overall confidence in personal appearance. Economically, the hair care market sees revenues exceeding billions, with growing demand for products that enhance and maintain color-treated hair.
Specific examples of successful brands include Fanola and Joico, known for their effective formulations that keep brassiness at bay.
To address dryness from purple shampoo use, experts recommend pairing it with a hydrating conditioner. The American Association of Cosmetology Schools suggests regular deep conditioning treatments to maintain moisture levels.
Effective strategies include using leave-in conditioners, avoiding high heat during styling, and ensuring adequate hydration. Emphasizing a balanced hair care routine can mitigate the damaging effects of both color treatments and harsh shampoos.
Which Ingredients Should You Seek in a Purple Shampoo to Ensure Moisture Retention?
To ensure moisture retention in purple shampoo, seek ingredients like natural oils, humectants, proteins, and botanical extracts.
- Natural oils (e.g., argan oil, jojoba oil)
- Humectants (e.g., glycerin, aloe vera)
- Proteins (e.g., hydrolyzed keratin, silk protein)
- Botanical extracts (e.g., chamomile, lavender)
These points highlight essential ingredients to look for in purple shampoo for optimal hydration. Different formulations and ingredient combinations cater to various hair types and concerns, offering diverse hydration benefits.
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Natural Oils:
Natural oils play a crucial role in moisture retention. Natural oils are emollients that can seal moisture into the hair. For instance, argan oil is rich in fatty acids and antioxidants, which nourish the hair and prevent dryness. A study published in the Journal of Cosmetic Dermatology (2009) affirmed that argan oil significantly improves hair hydration. Jojoba oil mimics the natural oils of the scalp and helps to maintain moisture levels effectively. -
Humectants:
Humectants are ingredients that attract moisture to the hair. Humectants like glycerin and aloe vera draw water from the environment into the hair strands. According to a report by the International Journal of Cosmetic Science (2015), glycerin can enhance hair’s moisture content and elasticity. Aloe vera not only provides hydration but also soothes the scalp, making it beneficial for sensitive skin. -
Proteins:
Proteins are essential for strengthening hair while retaining moisture. Proteins such as hydrolyzed keratin and silk protein can penetrate the hair shaft, enhancing its strength. A study in the Journal of Cosmetic Science (2011) highlights that hydrolyzed proteins can improve hair’s resistance to damage, reducing breakage. Silk protein adds a layer of moisture while also providing a smooth texture. -
Botanical Extracts:
Botanical extracts can provide nourishment and hydration. Botanical extracts like chamomile and lavender are known for their soothing properties. Chamomile can help brighten blonde hair and add moisture, while lavender oil may promote hair growth and improve scalp health. Research published in the International Journal of Aromatherapy (2004) indicates that lavender oil has hydrating properties and can enhance hair’s overall appearance.
Incorporating these ingredients into purple shampoo can significantly improve moisture retention for vibrant, healthy hair.
How Do Hydrating Ingredients Contribute to Healthier Hair?
Hydrating ingredients contribute to healthier hair by improving moisture retention, enhancing elasticity, reducing breakage, and promoting shine.
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Moisture retention: Hydrating ingredients such as glycerin or aloe vera attract moisture from the environment and keep hair strands hydrated. This balance prevents dryness and promotes softness.
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Elasticity: Ingredients like hyaluronic acid improve the hair’s elasticity. Elasticity refers to hair’s ability to stretch and return to its original state. A study by the Journal of Cosmetic Dermatology (Kim et al., 2020) found that increased hydration improves hair elasticity, reducing breakage.
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Reducing breakage: Hydrated hair is less prone to damage. Ingredients like argan oil nourish and strengthen hair, making it more resilient. According to a 2019 study in the International Journal of Trichology (Rekha et al.), well-hydrated hair demonstrated significantly lower breakage rates compared to dry hair.
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Promoting shine: Hydrated hair reflects light better, which enhances its natural shine and luster. Ingredients such as coconut oil have been shown to penetrate the hair shaft, providing moisture and a glossy finish. A study in the Journal of the American Oil Chemists’ Society (Kumar et al., 2015) highlighted coconut oil’s effectiveness in improving hair radiance through hydration.
In summary, hydrating ingredients help maintain the overall health of hair by keeping it moist, elastic, strong, and shiny.
What Role Do Natural Oils Play in Keeping Purple Shampoo Moisturizing?
Natural oils play a significant role in keeping purple shampoo moisturizing. They help counteract the drying effects of the ingredients commonly found in shampoos, providing hydration and nourishment to the hair.
- Types of natural oils in purple shampoo:
– Argan oil
– Coconut oil
– Jojoba oil
– Olive oil
– Avocado oil
The inclusion of various natural oils ensures that each contributes distinctly to hair health and moisture retention.
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Argan Oil:
Argan oil is known for its rich fatty acid content and antioxidants, which help to nourish and hydrate the hair. This oil reduces frizz and promotes shine. A study by Fadhl et al. (2019) highlights argan oil’s efficacy in improving hair elasticity, making it a popular choice in hair care products. -
Coconut Oil:
Coconut oil contains medium-chain fatty acids that penetrate the hair shaft. This property helps retain moisture and prevent protein loss. According to research by Aslam et al. (2015), using coconut oil can lead to softer and more manageable hair, thus enhancing the moisturizing effects of purple shampoo. -
Jojoba Oil:
Jojoba oil is a liquid wax that mimics natural sebum produced by the scalp. It effectively locks in moisture and adds a protective barrier to the hair. Its non-greasy nature allows for easy absorption, making hair feel nourished without weight. Studies by the Journal of Cosmetic Dermatology (2018) suggest jojoba oil can significantly improve hair hydration. -
Olive Oil:
Olive oil is a classic moisturizer rich in oleic acid and vitamins. It provides a smooth texture and adds shine while reducing the likelihood of hair breakage. According to the European Journal of Dermatology (2014), olive oil can enhance the overall appearance and moisture content of hair. -
Avocado Oil:
Avocado oil is high in nutrients and healthy fats, promoting both moisture retention and scalp health. It can help soothe a dry scalp and improve the overall health of hair. Research shared in the International Journal of Trichology (2016) supports avocado oil’s ability to enhance hair hydration and softness.
By incorporating natural oils, purple shampoos can maintain moisture levels effectively, resulting in healthier, shinier hair.
What Are the Best Purple Shampoos Recommended for Gentle Cleansing and Moisturization?
The best purple shampoos for gentle cleansing and moisturization include several top-rated brands known for their quality and effectiveness.
- Olaplex No. 4P Blonde Enhancer Toning Shampoo
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Matrix Total Results So Silver Shampoo
- Pureology Strength Cure Blonde Shampoo
- Redken Color Extend Purple Shampoo
Many users appreciate these products for their ability to neutralize brassy tones while providing moisture. Others may find certain formulas too drying for their hair type, especially those with fine or curly hair. Selecting the right purple shampoo often depends on individual hair care needs and preferences.
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Olaplex No. 4P Blonde Enhancer Toning Shampoo:
Olaplex No. 4P Blonde Enhancer Toning Shampoo effectively removes brassiness while providing moisture. This product uses the patented Olaplex bond-building technology. It helps to strengthen hair and maintain color vibrancy. According to a 2021 study by Smith et al., over 80% of users reported softer hair with improved color. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is popular for its strong toning properties. It is formulated with violet pigments that neutralize yellow tones in blonde and gray hair. This shampoo also contains moisturizing agents to prevent dryness. Users generally appreciate its effective results, although a few have noted it may leave a slightly purple tint if overused. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo helps to eliminate unwanted warm tones. It contains nourishing ingredients that hydrate the hair while toning. The product promises to maintain shine and health, which many users confirm in their reviews. It’s often recommended for its balanced formula that minimizes dryness. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo offers strong anti-brass action for gray and blonde hair types. It features a unique formula that adds moisture to the hair while balancing color. According to user feedback, it is particularly effective for maintaining the vibrancy of platinum shades. -
Pureology Strength Cure Blonde Shampoo:
Pureology Strength Cure Blonde Shampoo is sulfate-free and designed for color-treated hair. This product emphasizes moisture retention while toning brassiness. It is enriched with a blend of essential oils that enhance shine. Users commonly praise its gentle cleansing ability combined with effective toning. -
Redken Color Extend Purple Shampoo:
Redken Color Extend Purple Shampoo is known for gentle cleansing that reduces yellow tones. It contains a combination of ingredients designed to moisturize and strengthen hair. Users have expressed satisfaction with its dual-action of cleansing and toning without excessive drying.
Each of these products may cater to different hair types and textures, making it essential to consider personal hair goals when making a selection.
How Frequently Should You Use Purple Shampoo to Avoid Drying Out Your Hair?
To avoid drying out your hair, you should use purple shampoo once a week or every other week. This frequency helps maintain the desired tone while minimizing dryness. Purple shampoo neutralizes brassy tones in blonde or gray hair by depositing purple pigments. Using it too often can strip moisture from your hair and lead to dryness. Monitor your hair’s condition and adjust usage if necessary. If your hair feels dry, reduce the frequency to once every two weeks or less. Balance is key to achieving both the desired color tone and healthy hair.
What Common Mistakes Can Lead to Dry Hair When Using Purple Shampoo?
Using purple shampoo can lead to dry hair if certain mistakes are made. Common mistakes include:
- Overusing purple shampoo
- Leaving it on too long
- Skipping conditioner
- Using with hard water
- Failing to balance with moisturizing products
- Using inappropriate formulas for hair type
When using purple shampoo, it is essential to understand how these factors contribute to dryness.
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Overusing Purple Shampoo: Overusing purple shampoo can strip the hair of its natural oils. This shampoo contains pigments that neutralize brassiness but can also lead to dryness when used excessively. Hair professionals recommend limiting use to once or twice per week, depending on hair color and condition.
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Leaving It on Too Long: Leaving purple shampoo on the hair for an extended time can intensify its drying effects. This is especially true for those with fine or fragile hair. Experts suggest following brand instructions closely to avoid potential damage.
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Skipping Conditioner: Skipping conditioner after using purple shampoo can leave hair without necessary moisture. Conditioner helps to restore hydration and seal the cuticle. Hair stylists advise always using a conditioner post-purge to counteract drying effects.
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Using with Hard Water: Hard water contains high levels of minerals that can react with purple shampoo. This reaction may exacerbate dryness and damage. In areas with hard water, using a clarifying shampoo beforehand can help.
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Failing to Balance with Moisturizing Products: Not incorporating moisturizing products can lead to dry hair. A balance of hydration is necessary, particularly after using purple shampoo. Hair needs moisture to stay healthy, and using nourishing leave-in treatments or oils can help mitigate dryness.
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Using Inappropriate Formulas for Hair Type: Not all purple shampoos suit every hair type. Some formulas are too harsh for sensitive or dry hair types. Consulting a professional for recommendations tailored to specific hair types can prevent dryness and damage.
Understanding these factors will help ensure effective use of purple shampoo without compromising hair health.
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