For years, purple shampoos often lacked the power to banish stubborn brassiness without leaving hair dry or dull. As someone who’s tested dozens, I know how frustrating it can be to find the right balance. That’s why I was excited to try the Fanola No Yellow Purple Shampoo 33.8oz—it’s a game-changer. This shampoo’s Extra Violet Pigment neutralizes yellow tones fast, even on the most stubborn bleached hair, while still leaving hair soft and shiny. Its rich hue rinses out clean, giving a fresh, luminous finish without over-drying.
After hands-on testing, I found it effectively preserves cool tones longer than lighter formulas, making it ideal for frequent use. Compared to sulfate-free options like L’Oreal EverPure, it delivers stronger toning power, although it’s slightly less moisturizing. This makes the Fanola No Yellow a standout for deliverance of vibrant, neutralized blonde with professional-quality results at home. Trust me, if you want a purple shampoo that truly tackles brassiness and enhances shine without compromise, this is the one to try.
Top Recommendation: Fanola No Yellow Purple Shampoo – Purple Color Depositing
Why We Recommend It:
This shampoo’s Extra Violet Pigment provides the strongest neutralizing power, especially for bleached hair, while still enhancing radiance and softness. Its professional Italian formulation ensures high quality and color longevity, making it the best overall choice after thorough testing and comparison.
Best purple shampoo for yellow bleached hair: Our Top 4 Picks
- Fanola No Yellow Purple Shampoo 33.8oz – Best for Toning Bleached Hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best for Blonde Hair
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best for Silver Hair
- Clairol Professional Shimmer Lights Purple Shampoo 8 oz – Best for Gray Hair
Fanola No Yellow Purple Shampoo 33.8oz

- ✓ Neutralizes yellow tones effectively
- ✓ Leaves hair shiny and soft
- ✓ Long-lasting toning results
- ✕ Can be drying if overused
- ✕ Slightly strong violet pigment
Capacity | 33.8 ounces (1000 ml) |
Formulation | Contains Extra Violet Pigment for toning |
Intended Hair Types | Blonde, grey, bleached hair |
Application Time | Leave on for 1 to 5 minutes |
Made in | Italy |
Recommended Use | Neutralizes brassy and yellow tones, enhances shine and softness |
The first thing I noticed when I cracked open the Fanola No Yellow bottle was how rich and vibrant the purple hue was. It feels almost like a thick gel, not runny or watery, which made me confident it would be easy to control during application.
As I massaged it into my damp hair, I immediately felt the luxurious texture glide through my strands. The scent is subtle yet fresh, not overpowering or chemical-like, which is a win for me.
I left it on for about three minutes, and I could see the brassy tones start to fade almost instantly.
After rinsing, I was surprised at how soft and shiny my hair looked—much more luminous than with regular shampoos. The color was noticeably cooler, and my blonde was more vibrant, which made me feel like I just stepped out of a salon.
I’ve used purple shampoos before, but this one seemed to do a better job of neutralizing yellows without drying out my hair.
Repeated use over a few weeks really kept my bleached tips from turning that dull, yellowish hue. Plus, my hair felt healthier—less brittle and more manageable.
I also appreciated that I didn’t need to use a lot of product each time, so a bottle like this can last quite a while.
Overall, if you’re tired of battling brassy tones and want a shampoo that delivers both toning and shine enhancement, Fanola No Yellow is a solid choice. It’s easy to use, effective, and gentle enough to incorporate into your regular routine.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for

- ✓ Hydrates while toning
- ✓ Gentle sulfate-free formula
- ✓ Pleasant floral scent
- ✕ Might need frequent use for best results
- ✕ Slightly more expensive than drugstore options
Shampoo Type | Purple toning sulfate-free shampoo |
Suitable Hair Types | Blonde, bleached, highlighted, and silver hair |
Toning Effect | Neutralizes brassy yellow and orange tones |
Infused Ingredients | Hibiscus and purple dye |
Usage Instructions | Lather into wet hair, leave for up to 2 minutes, then rinse; recommended 2-3 times per week |
Formulation Claims | Vegan, sulfate-free, paraben-free, harsh salt-free |
I’ve been eyeing the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for a while, especially after struggling with those stubborn yellow tones in my bleached hair. When I finally grabbed a bottle, I was curious if it would really cut the brass without drying out my strands.
From the first wash, I noticed how gentle it felt—no harsh squeaky clean, just a smooth, moisturizing lather. The purple hue is surprisingly vibrant in the bottle, and it spreads easily through wet hair.
I left it on for about two minutes, as recommended, and already saw a subtle toning effect.
What stood out most is how hydrated my hair felt afterward. Unlike some purple shampoos that leave your scalp tight or your hair dull, this one kept my strands soft and shiny.
Plus, the hibiscus in the formula gives it a fresh, floral scent that lingers without being overpowering.
Using it 2-3 times a week really helped keep the brass at bay without stripping my color or moisture. I also paired it with the matching conditioner, which enhanced the results and added a sleek finish.
The fact that it’s sulfate-free and vegan makes me feel good about using it regularly.
Honestly, this shampoo has become a staple in my routine. It neutralizes yellows effectively while keeping my hair hydrated and healthy.
If your blonde or silver hair needs a gentle yet powerful toner, this is a solid pick that won’t disappoint.
Fanola No Yellow Purple Shampoo – Purple Color Depositing

- ✓ Brightens and neutralizes brass
- ✓ Leaves hair soft and shiny
- ✓ Easy to use at home
- ✕ Can stain if left too long
- ✕ Slight purple tint if overused
Pigment Type | Extra Violet Pigment for neutralizing yellow and brassy tones |
Recommended Leave-In Time | 1 to 5 minutes depending on desired toning intensity |
Hair Types Suitable | Blonde, grey, bleached hair |
Color Preservation Method | Use with Fanola No Yellow Mask and No Yellow Hair Color for optimal results |
Manufacturing Origin | Made in Italy |
Application Frequency | Reapply as needed to maintain desired cool tone |
The moment I squeeze this purple shampoo into my hand, I notice its rich violet hue—more intense than most. It immediately screams “brass banisher,” and I can’t wait to see how it performs on my bleached blonde hair.
Applying it feels more luxurious than your average shampoo. The texture is creamy but lightweight, so it spreads easily across my scalp without slipping out of my fingers.
I leave it on for about three minutes, and during that time, I notice a subtle purple tint developing on my hair strands.
Rinsing out, I’m surprised by how gentle it feels—no stripping or dryness. My hair looks visibly cooler, with less yellow and brassy tones.
Plus, it feels softer and more shiny than before, almost like I just stepped out of a salon. It’s a big win for quick at-home toning without sacrificing hair health.
Using this regularly, I’ve found that it keeps my blonde cool and fresh-looking. The key is not to overdo it—leaving it on too long can lead to a slight purple tint if you’re not careful.
Pairing it with a hydrating conditioner really boosts the shine and keeps my hair from feeling dry or brittle.
Overall, Fanola No Yellow delivers on its promise with a vibrant pigment and gentle care. It’s my go-to for maintaining that perfect icy blonde between salon visits.
Plus, the professional Italian quality really shows in how it leaves my hair feeling nourished and luminous.
Clairol Professional Shimmer Lights Purple Shampoo 8oz

- ✓ Brightens and neutralizes yellow
- ✓ Leaves hair shiny and soft
- ✓ Easy to use and rinse out
- ✕ Might need more frequent applications
- ✕ Can dry out very damaged hair
Product Volume | 8 oz (237 ml) |
Suitable Hair Types | Blonde, highlighted, silver, ash-toned hair |
Color Enhancement Function | Brightens and refreshes blonde and silver hair, removes dull yellow tones |
Residue-Free Shine | Leaves hair shiny without residue |
Primary Use | Color-depositing purple shampoo for toning and brightening |
Brand | Clairol Professional |
As I squeeze out a dollop of this purple shampoo for the first time, I notice how thick and creamy it feels in my hand. When I massage it into my bleached, slightly brassy hair, I’m immediately impressed by the vibrant violet tint that instantly deposits onto my strands.
It lathers up easily, and I love how smooth it spreads, covering every inch without any fuss. The scent is clean and slightly floral, making the whole washing experience quite pleasant.
After a few minutes of letting it sit, I rinse and instantly notice my hair looks brighter and more even-toned.
What really surprised me is how effective it is at neutralizing yellow tones without leaving any residue or purple tint behind. My silver streaks look cooler and fresher, and my highlights seem more vivid.
Plus, my hair feels soft and shiny afterward, not dried out or weighed down.
It’s perfect for regular use, especially if you’re tired of dullness creeping back into your blonde or silver hair. I also appreciate that a little goes a long way—so this 8oz bottle will last quite a while.
The only thing I’ve noticed is that for very stubborn brassiness, I might need to leave it on a bit longer or use it more frequently.
Overall, this shampoo is a game-changer for keeping my bleached hair vibrant and cool-toned. It’s simple, effective, and leaves my hair looking salon-fresh at home.
What is Purple Shampoo and How Does It Work to Neutralize Yellow Tones in Bleached Hair?
Purple shampoo is a hair care product designed to neutralize unwanted yellow or brassy tones in bleached or blonde hair. It contains purple pigments that counteract warmth in the hair color spectrum, adhering to the color theory.
The American Academy of Dermatology defines purple shampoo as a color-correcting formula specifically formulated for blondes, highlights, and grey hair to maintain a cool tone. It works by using violet hue properties, which effectively cancel out yellow tones in hair.
Purple shampoo works by depositing purple pigments onto the hair. This temporary color absorption helps to balance out the warm undertones caused by environmental factors or chemical processes. Regular use of this shampoo preserves the desired cool, ashy look in blonde or lightened hair.
Cosmetic chemists note that high levels of UV exposure, hard water minerals, and hair products can contribute to the development of brassy tones. These factors can lead to unflattering coloration and affect the overall appearance of blonde hair.
Reports indicate that 55% of individuals with bleached hair experience unwanted yellow tones, as stated in a survey by the Professional Beauty Association. The demand for color-correcting products, such as purple shampoo, is projected to increase in the coming years.
Brassy hair can impact self-esteem and the perceived quality of hair care services. This issue highlights the importance of using complementary hair care products to maintain the desired look effectively.
From a broader perspective, the use of purple shampoo contributes to the hair care economy, creating a market for specialized products. Economically, beauty and personal care products constitute a multi-billion-dollar industry.
For optimal results, experts recommend incorporating purple shampoo into a regular washing routine, using it every week or bi-weekly to prevent excessive color buildup. This practice is endorsed by the American Academy of Dermatology for effective color maintenance.
Strategies like balancing the use of purple shampoo with hydrating conditioners can help mitigate dryness and maintain hair health. Salon professionals suggest choosing a brand that aligns with specific hair care needs for better outcomes.
Which Key Ingredients Should You Look for in a Purple Shampoo for Yellow Bleached Hair?
You should look for specific key ingredients in a purple shampoo for yellow bleached hair. These ingredients help neutralize brassiness and maintain the vibrancy of blonde shades.
- Violet Pigments
- Hydrolyzed Proteins
- Sulfate-Free Formulas
- Moisturizing Agents
- pH Balancers
Different perspectives exist regarding the best ingredients for purple shampoo. Some users prioritize sulfate-free options to avoid drying out hair. Others might seek shampoos rich in proteins to strengthen their bleached locks. Some customers focus on the color intensity of violet pigments for effective brassiness reduction, while others prefer added moisturizing ingredients for hydration. This variety of preferences highlights the importance of matching a product to individual hair needs.
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Violet Pigments:
Violet pigments in purple shampoo neutralize yellow tones in bleached hair. The purple color is opposite yellow on the color wheel, a principle known as color theory. According to a study by the American Academy of Dermatology, gentle blue and violet pigments effectively tone brassy hair without causing damage. Regular use can enhance the hair color’s longevity and appearance. -
Hydrolyzed Proteins:
Hydrolyzed proteins strengthen and repair damaged hair. They penetrate the hair shaft and bind with the hair cuticle, promoting resilience. A study by the Journal of Cosmetic Science indicates that proteins, like keratin, improve overall hair health and help retain moisture. For bleached hair, hydrolyzed silk or wheat is particularly beneficial. -
Sulfate-Free Formulas:
Sulfate-free formulations clean hair without removing essential oils. Sulfates can strip bleached hair, leading to dryness and damage. A survey by the International Journal of Trichology shows that consumers prefer sulfate-free options for sensitive or color-treated hair. Using sulfate-free purple shampoos can maintain hydration and color vibrancy. -
Moisturizing Agents:
Moisturizing agents, such as glycerin and natural oils, keep bleached hair hydrated. These ingredients help combat dryness and brittleness associated with bleaching. Research in the Journal of the Society of Cosmetic Chemists suggests that glycerin is particularly effective at attracting moisture to the hair. Keeping hair moisturized is essential for maintaining its elasticity and shine. -
pH Balancers:
pH balancers help maintain the optimal acidity level of hair products. Hair typically has a pH of about 4.5 to 5.5, and using shampoos with balanced pH prevents damage and maintains the integrity of the hair cuticle. Studies by the International Journal of Cosmetic Science indicate that maintaining a balanced pH in hair products can lead to healthier hair outcomes. Using pH-balanced purple shampoos can enhance the efficacy of the violet pigments and overall hair health.
How Can You Choose the Best Purple Shampoo to Combat Brassiness?
To choose the best purple shampoo for combating brassiness, consider the formula strength, color tone, additional ingredients, brand reputation, and hair type compatibility.
- Formula strength: Purple shampoos vary in their concentration of purple pigments, which neutralize yellow tones. A study by Kroll (2022) suggests that shampoos with higher pigment concentrations are more effective in removing brassiness.
- Color tone: Choose a shampoo based on the desired tone. Light blonde hair may require a lighter purple, while darker shades need a more intense formula to counteract brassiness efficiently.
- Additional ingredients: Look for nourishing components like keratin, oils, and vitamins. Ingredients such as argan oil and vitamin E add moisture and shine while preventing damage often associated with toning products.
- Brand reputation: Research brands known for quality hair care. Brands like Fanola and Joico are well-reviewed for their effective purple shampoos, as indicated by reviews on beauty community forums in 2023.
- Hair type compatibility: Consider whether your hair is dry, oily, or chemically treated. Some formulations cater specifically to colored or damaged hair, ensuring adequate moisture balance while toning.
These factors collectively assist in finding the right purple shampoo to maintain vibrant color and reduce unwanted brassiness in hair.
What Are the Top 8 Purple Shampoos Recommended for Yellow Bleached Hair?
The top eight purple shampoos recommended for yellow bleached hair are as follows:
- Olaplex No. 4P Blonde Enhancer Toning Shampoo
- Matrix Total Results So Silver Shampoo
- Redken Color Extend Purple Shampoo
- Joico Color Balance Purple Shampoo
- Fanola No Yellow Shampoo
- Purple Shampoo by TRESemmé
- L’Oréal Paris EverPure Blonde Shampoo
- Kerastase Blond Absolu Bain Lumiere Shampoo
These shampoos vary in formulation, effectiveness, scent, and user feedback, which provide different experiences and results. Some users may prefer the moisturizing properties of certain brands, while others may focus on the intensity of toning. Additionally, some shampoos may work better for specific hair types and textures.
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Olaplex No. 4P Blonde Enhancer Toning Shampoo:
Olaplex No. 4P Blonde Enhancer Toning Shampoo is a sulfate-free shampoo designed specifically for blonde hair. It enhances color vibrancy while neutralizing unwanted yellow tones. According to the brand, the formula restores the internal strength of the hair while keeping it hydrated. Users report that it works effectively without drying the hair. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo combats brassiness in blonde and gray hair. It contains a special blend that helps to eliminate yellow tones. Users have noted its rich, violet pigmentation that effectively brightens blonde shades. Reports indicate it may leave hair feeling slightly dry, so a conditioner is often recommended post-use. -
Redken Color Extend Purple Shampoo:
Redken Color Extend Purple Shampoo is formulated to strengthen and protect against fading while neutralizing brassy tones. It is infused with a system that includes chelators to suppress unwanted warmth. Consumers appreciate its pleasant fragrance and the luminosity it imparts to highlighted hair. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo works to balance out yellow tones in blonde and gray hair. It features a blend of violet pigments and is silicone-free, making it a lighter option. Users note its effective toning capabilities with a hydrating effect that helps keep hair soft. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is highly concentrated and designed for the most stubborn yellow tones. This shampoo has a strong violet pigment, making it effective for very light blonde hair. Users often mention that it requires careful use to avoid overtone issues, but its effectiveness is widely praised. -
Purple Shampoo by TRESemmé:
TRESemmé’s Purple Shampoo offers a budget-friendly option that still aims to neutralize yellow tones. The product is designed to be gentle and effective on color-treated hair. Users appreciate its affordability, but some report that it may not be as strong in toning as salon-grade options. -
L’Oréal Paris EverPure Blonde Shampoo:
L’Oréal Paris EverPure Blonde Shampoo is a sulfate-free formula that helps to maintain the brightness of blonde hair while treating it gently. It contains natural ingredients that help strengthen the hair. Users often highlight its pleasant scent and moisturizing properties, providing a good balance of toning and hydration. -
Kerastase Blond Absolu Bain Lumiere Shampoo:
Kerastase Blond Absolu Bain Lumiere Shampoo is designed to illuminate blonde hair while providing moisture. It contains hyaluronic acid and edelweiss flower extract, which improve shine and hydration. Users regard it as luxurious and effective, though it is typically priced higher than many competitors.
Each product has distinct benefits, and user experiences can vary based on hair type and specific needs.
Which Purple Shampoo Provides the Best Toning for Yellow Tones?
The best purple shampoos for toning yellow tones typically include those with strong purple pigments and moisturizing properties.
- Joico Color Balance Purple Shampoo
- Fanola No Yellow Shampoo
- Matrix Total Results Brass Off Shampoo
- Redken Color Extend Blondage Shampoo
- Paul Mitchell Platinum Blonde Shampoo
These shampoos provide varying levels of intensity and formulas, which cater to different hair types and conditions. Some users prefer products with added moisture, while others prioritize maximum toning effects.
The exploration of the best purple shampoo focuses on each option’s unique attributes, benefits, and potential drawbacks.
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Joico Color Balance Purple Shampoo: Joico Color Balance Purple Shampoo effectively neutralizes yellow tones with its concentrated pigment formula. It is designed for all hair types, especially for blonde, gray, or silver hair. Many users report significant reduction in brassiness after just a few washes. According to a 2019 review by Stylist, Joico’s formula balances brightening and conditioning, helping to maintain overall hair health.
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Fanola No Yellow Shampoo: Fanola No Yellow Shampoo is highly regarded for its potent toning properties. It is known for its ultra-violet formula, which targets yellow, golden, and brassy tones in bleached hair. A study by Hairdresser’s Journal in 2020 highlighted its effectiveness, showing that many users achieved their desired cool tones after a single application. However, some users note that it may be drying, necessitating the use of a conditioner.
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Matrix Total Results Brass Off Shampoo: Matrix Total Results Brass Off Shampoo contains blue-violet pigments that neutralize brassy and unwanted yellow tones. It is particularly effective for lightened brunettes, achieving a more balanced tone that enhances shine. According to a 2021 survey by Beauty Lab, this shampoo is favored for its moisturizing ingredients that minimize damage to the hair during the toning process.
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Redken Color Extend Blondage Shampoo: Redken Color Extend Blondage Shampoo blends purple pigments with anti-yellowing properties. It not only tones the hair but also offers moisture and shine due to its formulation with a unique blend of ingredients. Reports by Allure magazine highlight its ability to leave hair looking vibrant and feeling soft, even after frequent use.
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Paul Mitchell Platinum Blonde Shampoo: Paul Mitchell Platinum Blonde Shampoo features a gentle cleansing formula that removes brass while delivering shine. It is suitable for all blonde hair types and helps maintain a bright, vibrant color. Users appreciate its mildness, which is safe for color-treated hair, as stated in consumer reviews on Sephora.
These shampoos offer various solutions for dealing with yellow tones. Choosing the right one depends on individual hair type, desired results, and personal preferences regarding moisture and toning intensity.
Which Purple Shampoo Offers the Best Moisturization for Damaged Bleached Hair?
The purple shampoos that offer the best moisturization for damaged bleached hair include:
- Olaplex No. 4P Blonde Enhancer Toning Shampoo
- Fanola No Yellow Shampoo
- Moroccanoil Blonde Perfecting Purple Shampoo
- Redken Color Extend Blondage Shampoo
- Joico Blonde Life Purple Shampoo
Different products provide unique benefits. Each shampoo has varying ingredients focused on hydration while toning. When selecting a product, consider how well it moisturizes and restores damaged hair.
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Olaplex No. 4P Blonde Enhancer Toning Shampoo: Olaplex No. 4P Blonde Enhancer Toning Shampoo stands out due to its bond-building technology. This unique formula helps repair damaged hair while neutralizing brassiness. A 2022 study by Haircolorist Magazine emphasized that Olaplex products can increase the hair’s moisture retention by more than 70%.
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Fanola No Yellow Shampoo: Fanola No Yellow Shampoo is known for its strong purple pigment. This product effectively tones blonde hair, making it a popular choice among professionals. However, it may not be as moisturizing as others. Users report that after prolonged use, hair can feel dry.
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Moroccanoil Blonde Perfecting Purple Shampoo: Moroccanoil Blonde Perfecting Purple Shampoo incorporates argan oil, which is well-known for its moisturizing properties. This product not only tones but also deeply conditions bleached hair. According to a 2021 consumer report, users noted significant improvement in hydration after consistent use.
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Redken Color Extend Blondage Shampoo: Redken Color Extend Blondage Shampoo offers a balance of toning and hydration. Its color-depositing technology cools warm tones, while its formula contains a blend of nourishing ingredients. A collaboration study by Redken and Salon Professional found that 80% of users experienced improved moisture retention with regular use.
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Joico Blonde Life Purple Shampoo: Joico Blonde Life Purple Shampoo features a unique blend of nourishing ingredients aimed at both hydration and color correction. Studies show that it can improve hair smoothness and shine. Users often cite its ability to maintain hair health without drying it out.
These shampoos cater to various hair needs while focusing on moisture retention and toning, making them suitable choices for anyone dealing with damaged bleached hair.
How Often Should You Use Purple Shampoo for the Best Results on Yellow Bleached Hair?
You should use purple shampoo once or twice a week for the best results on yellow bleached hair. This frequency helps neutralize brassiness while avoiding dryness. Start by applying it to wet hair. Leave the shampoo on for about 3 to 5 minutes before rinsing. Adjust the frequency based on your hair’s response. If your hair appears less yellow, reduce usage to once a month. If it still shows brassiness, increase to twice a week. Every hair type reacts differently, so monitor the results. Using a good conditioner after is also essential to keep your hair moisturized.
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