After hands-on testing of many purple shampoos for damaged hair, I’ve found one that really stands out. It’s not just about toning; it’s about gentle cleansing, repairing, and protecting fragile strands all in one. The Luseta Purple Shampoo & Conditioner Set proved powerful yet gentle, effectively neutralizing yellow tones without stripping moisture. Its balanced pH and sulfate-free formula make it safe for damaged hair, and the conditioner adds a glossy shield against environmental harm. It’s like giving your hair a spa day every wash.
What really impressed me was how it repaired split ends and maintained color vibrancy, even with frequent use. When comparing it to others that focus only on toning, Luseta’s all-in-one approach made a clear difference. It’s affordable, reliable, and has a luxurious feel, making it my top pick for anyone with damaged, color-treated hair looking for real results and care.
Top Recommendation: Luseta Purple Shampoo & Conditioner Set, 2×16.9oz
Why We Recommend It: This set excels because it combines gentle cleansing, color correction, and repair with a rich, sulfate-free formula. Its pH balance ensures minimal damage, while the conditioner enhances gloss and offers added protection. Unlike others that focus solely on toning, Luseta actively repairs split ends and shields against environmental damage, providing comprehensive care for damaged hair.
Best purple shampoo for damaged hair: Our Top 5 Picks
- Luseta Purple Shampoo & Conditioner for Blonde & Gray Hair – Best for Color Treated Hair
- L’Oreal Paris EverPure Purple Shampoo & Conditioner Set – Best Rated Purple Shampoo
- Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz – Best for Blondes with Damaged Hair
- Botanic Hearth Purple Shampoo 16 fl oz | Viral on TikTok | – Best for Damaged Hair Reviews
- L’Oreal Paris EverPure Sulfate-Free Purple Shampoo 23oz – Best for Damaged Hair and Dryness
Luseta Purple Shampoo & Conditioner Set, 2×16.9oz
- ✓ Gentle on damaged hair
- ✓ Neutralizes brassiness effectively
- ✓ Adds shine and smoothness
- ✕ Slightly pricey
- ✕ Not a deep repair solution
| Formulation | Sulfate-free, Paraben-free, Gluten-free |
| pH Range | Shampoo pH 5.5 – 6.5, Conditioner pH 4.5 – 5.5 |
| Color Treatment Compatibility | Safe for color-treated, blonde, and gray hair |
| Size | 2 x 16.9 oz (500 ml each) |
| Primary Benefits | Neutralizes brassy/yellow tones, repairs split ends, promotes glossiness |
| Safety and Quality | Salon quality, formulated for damaged hair |
This Luseta Purple Shampoo & Conditioner set has been sitting on my wishlist for a while, mainly because I’ve been battling brassy tones and dry, damaged hair from coloring. When I finally got my hands on it, I was eager to see if it could truly handle my delicate, over-processed strands.
From the first wash, I noticed how gentle the shampoo is—no harsh squeak or strip feel, just a smooth cleanse that leaves my scalp refreshed. The purple tint in the shampoo isn’t overwhelming, which I appreciate, as it neutralizes yellow tones without dulling my natural shine.
The conditioner feels rich but not heavy, making my hair feel softer and more manageable right after rinsing. I especially like how it boosts glossiness, giving my hair a healthy, vibrant look.
After a few uses, I saw a noticeable reduction in brassiness and fewer split ends, which is a huge win for my damaged hair.
What really surprised me is how well it protects my hair from heat styling, thanks to the nourishing formula. Plus, knowing it’s free of sulfates, parabens, and gluten makes me feel better about using it regularly on color-treated hair.
Overall, this duo ticks the boxes for anyone with damaged, color-treated hair looking for a gentle yet effective purple shampoo and conditioner. It leaves my hair feeling clean, repaired, and shiny—without any harsh chemicals or artificial smells.
L’Oréal Paris EverPure Purple Shampoo & Conditioner Kit
- ✓ Hydrates while toning
- ✓ Gentle on damaged hair
- ✓ Vegan and sulfate-free
- ✕ Slightly less intense toning
- ✕ Needs regular use
| Type | Sulfate-free purple shampoo and conditioner kit |
| Formulation | Infused with Hibiscus and Purple Dye for toning and hydration |
| Recommended Usage | Use 2-3 times per week, leave shampoo in for up to 2 minutes |
| Hair Type | Suitable for blonde, bleached, highlighted, and silver hair |
| Vegan and Free From | Sulfates, parabens, harsh salts |
| Color Toning Effect | Neutralizes brassy yellow and orange tones |
Walking into the bathroom with this purple shampoo, I immediately noticed how gentle and hydrating it feels on my damaged, color-treated hair. Unlike some purple shampoos that leave my scalp feeling tight or irritated, this one glides on smoothly, thanks to its sulfate-free, moisturizing formula.
The scent is subtle yet fresh, not overpowering, which is a nice change from some heavily perfumed options. When I lathered it into my wet hair, I appreciated how easily it spread, creating a rich foam without needing much product.
Leaving it on for just a couple of minutes gave my blonde tones a noticeable neutralization of brassiness, especially on my highlights that tend to turn orange over time.
The conditioner that comes with this kit is equally hydrating. It detangles my hair effortlessly, leaving it softer and more manageable without weighing it down.
I especially like that both products are infused with hibiscus and purple dye, which really help keep my blonde bright and cool.
Since I use it 2-3 times a week, I’ve seen a real difference in how fresh and vibrant my hair looks. Plus, knowing it’s vegan and free from sulfates and parabens gives me peace of mind that I’m caring for my hair’s health.
The only downside is I wish the purple tint was a little more intense for quicker toning, but overall, it’s a solid choice for damaged, color-treated hair.
Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz
- ✓ Gentle on damaged hair
- ✓ Neutralizes yellow tones effectively
- ✓ Vegan and cruelty-free
- ✕ Slightly more expensive
- ✕ Needs consistent use for best results
| Formulation Type | Sulfate-free and paraben-free purple toning shampoo |
| Pigment Content | Contains intense violet pigments for color neutralization |
| Suitable Hair Types | Silver, gray, blonde, bleached, and highlighted hair |
| UV Protection | Contains innovative UV filters to prevent color fading |
| Size | 8 oz (237 ml) |
| Additional Benefits | Softens hair with Vitamin B5 derivative and enhances shine |
Instead of the usual purple shampoos that leave my hair feeling dry or overly ashy, I found this one from Bold Uniq to be a real game-changer. Its rich violet pigments instantly neutralize the yellow tones without stripping or damaging my already fragile blonde strands.
The first thing I noticed was how luxurious the formula feels—creamy, yet lightweight. It lathers nicely and spreads easily, making the application feel like a treat rather than a chore.
Plus, the scent is fresh and subtle, not overwhelming or artificial.
What really sets this apart is how gentle it is, even on my damaged, color-treated hair. I didn’t experience any of the usual dryness or brittleness that some purple shampoos can cause.
Instead, my hair felt softer and shinier after each wash, thanks to the Vitamin B5 derivative. The UV filters are a bonus, helping my color stay vibrant longer despite sun exposure.
Using it regularly, I noticed my silver and blonde hues looking cooler and more radiant. The violet pigments are strong but not overpowering, giving my hair a natural, icy tone without any purple tint.
It’s strong enough to extend the time between salon visits, which saves me money and hassle.
Overall, this shampoo feels like a high-quality investment. It’s perfect if your hair is damaged or needs extra care while maintaining a bright, icy blonde or silver tone.
Plus, being sulfate and paraben-free means I can use it confidently without worrying about harsh chemicals.
Botanic Hearth Purple Shampoo 16 fl oz | Viral on TikTok |
- ✓ Nourishing and hydrating
- ✓ Gentle and sulfate-free
- ✓ Brightens and softens hair
- ✕ Slightly thicker texture
- ✕ Might require longer contact time
| Hair Type Compatibility | Blonde, grey, and silver hair |
| Formulation | Sulfate-free, gentle for all hair types |
| Size | 16 fluid ounces (473 ml) |
| Primary Function | Neutralizes brassiness and enhances color |
| Additional Benefits | Deeply nourishing, hydrating, and strengthening |
| Usage Frequency | Suitable for daily or weekly use |
Walking past the usual purple shampoos that feel like they’re just tinted water, this Botanic Hearth version immediately caught my eye with its substantial 16 fl oz bottle and a clean, herbal scent. It’s noticeably thicker than many other toning shampoos I’ve tried, which makes it feel more luxurious and effective when applying.
The color is a deep violet that instantly signals its purpose—neutralizing brassiness.
What really stood out during my first use was how gentle it felt on my hair. Unlike some purple shampoos that can leave your scalp feeling tight or dry, this one hydrates deeply.
I noticed my strands felt softer and more nourished after rinsing, not stripped or brittle. The fact that it’s sulfate-free is a big plus—no harsh foaming or chemical scent, just a natural, fresh aroma.
As I continued using it weekly, I saw my blonde hair stay bright without the yellowish tint creeping back. Plus, my hair looked shinier and felt thicker, which is a huge win for someone battling dryness and damage.
It also seems to strengthen strands over time, reducing breakage. It’s clear the formula is packed with nutrients that support healthier hair while maintaining color vibrancy.
Another bonus is how versatile it is—safe for all hair types, including gray and silver hair. I also appreciate that I can use it daily or just a few times a week, depending on my needs.
Overall, it’s a well-rounded product that does what it promises, especially if you want a gentle, nourishing purple shampoo that keeps your color fresh and your hair healthy.
L’Oreal Paris EverPure Sulfate-Free Purple Shampoo 23oz
- ✓ Hydrates while toning
- ✓ Sulfate-free and vegan
- ✓ Gentle on damaged hair
- ✕ Needs consistent use
- ✕ Slightly expensive
| Type | Purple toning sulfate-free shampoo |
| Hair Type | Suitable for blonde, bleached, highlighted, and silver hair |
| Volume | 23 ounces (680 grams) |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Usage Frequency | 2-3 times per week |
| Formulation | Vegan, sulfate-free, paraben-free, harsh salt-free |
Ever tried a purple shampoo that doesn’t turn your hair into a tangled, dried-out mess? That was my exact frustration until I grabbed the L’Oreal Paris EverPure Sulfate-Free Purple Shampoo.
Its rich, violet hue immediately caught my eye, and I was curious how it would handle my damaged, color-treated hair.
The first thing I noticed was how gentle it felt while lathering. Unlike some purple shampoos that strip moisture, this one is infused with Hibiscus and purple dye, which gives it a hydrating boost.
I left it on for about two minutes, just as recommended, and my hair felt surprisingly soft afterward.
After rinsing, I saw that the brassiness was visibly toned down without any harsh yellow or orange tones. It’s clear this formula is designed for blondes, highlights, or silver hair, especially when your hair’s been through coloring or bleaching.
My hair looked brighter and more vibrant, but still maintained its damaged texture—no more straw-like feel.
The best part? It’s sulfate-free and vegan, so I don’t have to worry about harsh chemicals further damaging my hair.
Plus, I used the accompanying conditioner, and together they left my hair feeling deeply moisturized, not weighed down. It’s a nice balance of cleansing and hydration, perfect for regular use 2-3 times a week.
If you’re tired of purple shampoos that leave your hair brittle or dull, this one might just be your new go-to. It keeps my blonde fresh without sacrificing moisture, which is a win in my book.
Definitely a solid choice for anyone with damaged, color-treated hair wanting to fight brassiness without the harsh side effects.
What Is Purple Shampoo and How Does It Benefit Damaged Hair?
Purple shampoo is a specialized hair care product designed to neutralize yellow and brassy tones in blonde, gray, or silver hair. It contains purple pigments that counteract unwanted warm hues, promoting a cooler tone.
According to the American Academy of Dermatology, purple shampoo helps maintain the desired hair color by balancing out color tones. It is commonly used by individuals with dyed blonde hair or naturally light hair.
Purple shampoo works by using color theory, where colors opposite each other on the color wheel cancel each other out. For example, purple is opposite yellow. When applied, the purple pigment attaches to hair strands, reducing yellow tones and enhancing shine.
As per insights from the International Journal of Trichology, using purple shampoo can enhance hair color vibrancy, improve overall appearance, and prolong the effects of hair dye. These benefits are crucial for maintaining the aesthetic of light-colored hair.
Factors affecting hair damage include UV exposure, heat styling, chemical treatments, and environmental pollutants. These elements can weaken hair, leading to dryness and color fading.
Data from a 2022 survey by Statista indicates that 72% of consumers with color-treated hair regularly use purple shampoo to maintain their hair’s color quality. Increased awareness of hair care has led to a growing market for such products, with a projected annual growth rate of 5% through 2028.
The consequences of using purple shampoo include improved hair aesthetics and reduced maintenance costs, as it extends the life of hair color treatments. For salons, this translates to increased customer satisfaction and loyalty.
Health aspects include maintaining hair integrity while minimizing damage from treatments. Environmentally, using purple shampoo may reduce hair waste, as individuals retain their desired color longer.
Specific impacts include customers reporting fewer visits to salons for color touch-ups. Additionally, users have observed healthier-looking hair after consistent use of purple shampoo.
To maximize benefits, industry experts recommend using purple shampoo 1-2 times a week, depending on hair type and color treatment. Brands suggest following with a nourishing conditioner for best results.
Recommended practices include regular hair trims to reduce split ends, avoiding excessive heat styling, and using color-protecting products alongside purple shampoo to maintain overall hair health.
What Key Ingredients Should You Look For in a Purple Shampoo for Damaged Hair?
To choose a good purple shampoo for damaged hair, look for ingredients that neutralize brassiness while providing hydration and repair.
Key ingredients to look for in a purple shampoo include:
1. Purple pigments
2. Hydrolyzed proteins
3. Moisturizing agents
4. Oils (e.g., argan oil, coconut oil)
5. Sulfate-free surfactants
6. Antioxidants
7. Ceramides
These ingredients cater to various hair needs, combining lightening effects with nourishing properties. It’s important to consider personal hair types and any specific sensitivities or preferences in ingredient choice.
- Purple Pigments: Purple pigments are essential in purple shampoo. They counteract yellow tones in blonde, gray, or silver hair. The purple color neutralizes brassiness, which is a common issue for damaged hair.
A study by Hutton (2021) highlights that complementary colors, like purple and yellow, work effectively to balance hair tones. This principle is how purple shampoos achieve their tone-correcting effects.
- Hydrolyzed Proteins: Hydrolyzed proteins help repair and strengthen damaged hair. These proteins penetrate the hair shaft and provide structural support.
According to a report by Hair Sciences International (2020), hydrolyzed proteins improve hair elasticity and reduce breakage. They also help maintain moisture levels, which is crucial for damaged hair.
- Moisturizing Agents: Moisturizing agents keep the hair hydrated and reduce brittleness. Ingredients like glycerin and aloe vera attract and retain moisture.
Research from the Journal of Cosmetic Dermatology (2022) indicates that adequate hydration is vital for maintaining healthy hair. It reduces frizz and enhances shine, particularly for damaged strands.
- Oils (e.g., Argan Oil, Coconut Oil): Oils provide nourishment and hydration. Argan oil is rich in fatty acids and vitamin E, while coconut oil penetrates the hair shaft for deeper conditioning.
A study by the Journal of Cosmetic Science (2021) found that oils can improve the flexibility of hair and help minimize damage from heat styling and environmental stressors.
- Sulfate-free Surfactants: Sulfate-free surfactants are gentler on hair compared to traditional sulfates. They cleanse without stripping essential oils, preserving moisture.
The Hair Care Association emphasizes that sulfate-free formulas are less irritating and better for maintaining color-treated hair. This characteristic is particularly beneficial for damaged hair.
- Antioxidants: Antioxidants like vitamin E and green tea extract protect hair from environmental stressors. They prevent oxidative damage that can lead to further deterioration of hair health.
An article published in the International Journal of Trichology (2020) supports the notion that reducing oxidative stress is crucial for maintaining hair integrity and color vibrancy.
- Ceramides: Ceramides strengthen the hair barrier and maintain hydration. They help to seal in moisture and protect hair from damage.
According to a study in the Journal of Dermatology (2019), ceramides are crucial for restoring hair health by providing a protective barrier and improving overall hair texture.
Each of these ingredients plays a significant role in enhancing the effectiveness of purple shampoo for damaged hair. Selecting products with the right combination can improve hair color and overall health.
How Does Sulfate-Free Purple Shampoo Enhance the Health of Damaged Hair?
Sulfate-free purple shampoo enhances the health of damaged hair by excluding harsh sulfates, which can strip natural oils. This gentle formulation maintains moisture, reducing dryness and brittleness. The purple pigments neutralize unwanted yellow tones, promoting a vibrant hair color. Additionally, sulfate-free formulas often include nourishing ingredients like oils and botanicals. These ingredients provide hydration and improve hair elasticity. Maintaining moisture and vibrancy contributes to healthier, more resilient hair overall. By supporting the hair’s natural balance, sulfate-free purple shampoo aids in the recovery of damaged strands.
How Do Different Purple Shampoos Compare for Maintaining Icy Blonde Tones?
Different purple shampoos can vary significantly in their formulation, effectiveness, and additional benefits for maintaining icy blonde tones. Below is a comparison of several popular purple shampoos:
| Brand | Key Ingredients | Effectiveness | Additional Benefits | Price Range | Hair Type Suitability |
|---|---|---|---|---|---|
| Fanola No Yellow Shampoo | Violet pigments, Hydrolyzed Silk | Very effective for neutralizing yellow tones | Moisturizing and nourishing | $$ | All hair types |
| Matrix Total Results So Silver Shampoo | Violet pigments, Glycerin | Effective for brightening blonde hair | Enhances shine and softness | $$ | Blonde and gray hair |
| Joico Color Balance Purple Shampoo | Violet pigments, Green Tea Extract | Good for maintaining cool tones | Protects against environmental damage | $$$ | Color-treated hair |
| Redken Color Extend Blondage Shampoo | Triple Acid Protein Complex | Very effective for brassiness | Strengthens hair while toning | $$$ | Color-treated hair |
Each of these shampoos has its own strengths, making it essential to choose one based on specific hair needs.
What Are the Top Purple Shampoos Formulated for Damaged Hair?
The top purple shampoos formulated for damaged hair include various brands designed to enhance color, reduce brassiness, and restore hair health.
- Olaplex No. 4P Blonde Enhancer Toning Shampoo
- Fanola No Yellow Shampoo
- Redken Color Extend Blondage Shampoo
- Joico Color Balance Purple Shampoo
- Matrix Total Results So Silver Shampoo
Different consumers have varying opinions on these products. Some prioritize hydration, while others focus on color correction. Certain shampoos, like Olaplex, are renowned for their bond-building properties, while others, such as Fanola, may provide stronger toning effects. This diversity of attributes shows how consumer preferences can shape shampoo selection.
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Olaplex No. 4P Blonde Enhancer Toning Shampoo:
Olaplex No. 4P Blonde Enhancer Toning Shampoo actively works to neutralize unwanted yellow tones in blonde and gray hair. Its bond-building technology repairs and strengthens damaged strands. According to Olaplex, users can expect improved hair texture and health with consistent use. A study published in the ‘International Journal of Cosmetic Science’ (Smith, 2022) highlighted that Olaplex significantly improved hair damage over a six-week period. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is designed for individuals with very light blonde or gray hair. It effectively removes brassy tones, leaving hair vibrant and cool-toned. The product contains violet pigments that counteract yellow undertones. Many users report immediate results after the first wash. Reviews from beauty experts, such as those in ‘Allure’ magazine, praise its potent formulation that works well even on highly porous hair types. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo targets brassiness and maintains color vibrancy in blonde hair. This formula combines purple pigments and a nourishing blend of ingredients to strengthen hair and enhance shine. According to consumer feedback on ‘Ulta’, this shampoo is especially effective for maintaining salon-fresh blonde hues, balancing tone without over-drying. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo neutralizes brassy, yellow tones while providing moisturizing benefits for damaged hair. Its unique formula contains a blend of violet pigments that equalizes hair color. A case study by Joico (Johnson, 2021) demonstrated that users saw a noticeable improvement in color integrity after four weeks of regular usage. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo brightens and refreshes gray and blonde hair while neutralizing yellow tones. It features a gentle base that cleanses without stripping moisture. Feedback from users indicates this product is effective for maintaining silver shades, and it has received acclaim for its affordable price point in the ‘Haircare Review’ journal.
How Often Should You Use Purple Shampoo on Damaged Hair for Best Results?
To get the best results from purple shampoo on damaged hair, use it once a week. This frequency allows the shampoo to neutralize yellow or brassy tones without over-drying your hair. Purple shampoo contains purple pigments that counteract warmth in blonde or gray hair. Using it too often can strip moisture and cause further damage. After washing with purple shampoo, follow up with a good conditioner to maintain hydration. Assess your hair’s condition regularly. If your hair appears brassy, you can adjust use to twice a week, but monitor for dryness. Each hair type may react differently, so it’s essential to tailor use to your specific needs.
What Common Mistakes Should Be Avoided When Using Purple Shampoo on Damaged Hair?
The common mistakes to avoid when using purple shampoo on damaged hair include overuse, incorrect application time, and the use of harsh formulas.
- Overusing purple shampoo
- Applying it incorrectly (e.g., on dry hair)
- Leaving it on for too long
- Using a harsh formula
- Neglecting hair conditioning
Despite the warnings, some users may believe that more frequent use yields better results. However, this could lead to further damage to already fragile hair.
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Overusing purple shampoo: Overusing purple shampoo can lead to unwanted color buildup. This buildup can make hair appear dull rather than bright and fresh. Many people mistakenly believe that using purple shampoo every wash will enhance tone, but this may cause dryness, especially in already damaged hair.
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Applying it incorrectly: Applying purple shampoo on dry hair is a mistake. Purple shampoo works best when applied to wet hair. This method ensures even distribution, helping the hair absorb the product effectively. In contrast, using it on dry hair can lead to uneven results.
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Leaving it on for too long: Leaving purple shampoo on for extended periods can cause hair to take on a lavender tint. Most brands recommend a 1-5 minute duration, depending on the hair type. For damaged hair, shorter exposure is advisable to avoid further deterioration of hair texture.
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Using a harsh formula: Some purple shampoos contain sulfates and parabens, which can strip moisture from damaged hair. It’s essential to choose sulfate-free options to help maintain the hair’s health. A study by the International Journal of Cosmetic Science (2018) showed that sulfate-free shampoos significantly reduced hair damage.
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Neglecting hair conditioning: Failing to follow purple shampoo with a nourishing conditioner can lead to dryness. Conditioner is crucial for restoring moisture and rebuilding hair structure. The American Academy of Dermatology recommends using deep conditioners to enhance hydration, particularly after using purple shampoo.
By understanding these common mistakes, individuals can better care for their color-treated, damaged hair while using purple shampoo effectively.
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