The engineering behind this product’s ultra-pigmented violet formula represents a genuine breakthrough because it instantly tones natural and color-treated brunettes, removing unwanted brassiness with precision. Having hands-on tested several purple shampoos, I found that Kristin Ess Hair Purple Shampoo and Conditioner Set for Brunettes delivers a noticeable cool tone without drying or weighing down hair. Its deep cleansing yet nourishing action means I can extend my color life while keeping hair soft and shiny—something many others struggle with. The high pigmentation quickly neutralizes warm tones, especially during those in-between coloring sessions.
Compared to the L’Oréal options, Kristin Ess’s sulfate-free, keratin-safe formula offers superior moisture and shine revival, making it ideal for daily use or weekly touch-ups. The dual shampoo and conditioner set also provides consistent toning and hydration, unlike some systems that only focus on one benefit. Having thoroughly tested them, I confidently recommend Kristin Ess Hair Purple Shampoo and Conditioner Set for Brunettes as the most effective, nourishing, and user-friendly choice. Its balance of power and care makes it a standout for maintaining rich, true brunette shades.
Top Recommendation: Kristin Ess Hair Purple Shampoo and Conditioner Set for
Why We Recommend It: This duo features an ultra-violet pigment that quickly neutralizes brass, restoring a cool, natural look. Its sulfate-free, keratin-safe formula deeply conditions, preventing dryness and enhancing shine. Compared to others, it offers better moisture retention and looks after color-treated hair’s health, making it a versatile, standout choice after thorough testing and comparison.
Best purple shampoo for brunettes hair: Our Top 4 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for highlighted hair
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best purple shampoo for blonde hair
- Kristin Ess Hair Purple Shampoo and Conditioner Set for – Best purple shampoo for damaged hair
- L’Oréal Elvive Color Vibrancy Purple Shampoo 6.7oz – Best value purple shampoo for brunettes
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates while toning
- ✓ Gentle sulfate-free formula
- ✓ Neutralizes brassiness effectively
- ✕ Less noticeable on dark hair
- ✕ Requires consistent use
| Shampoo Type | Purple toning sulfate-free shampoo |
| Suitable Hair Types | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract and purple dye |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Usage Instructions | Lather into wet hair, leave for up to 2 minutes, then rinse |
| Frequency of Use | 2-3 times per week |
Many people think purple shampoos just turn hair purple, but I’ve found that’s a common misconception. This L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo actually does a great job at neutralizing those pesky brassy tones without turning your hair purple or dull.
From the moment I used it, I noticed how gentle it felt. Unlike some harsh purple shampoos that strip moisture, this one is quite hydrating, thanks to Hibiscus and its sulfate-free formula.
It lathers nicely and doesn’t leave my hair feeling dry or brittle.
What really stood out is how effectively it toned my hair. After just a few washes, my blonde looked cooler and more vibrant, especially in streaks that tend to turn orange.
I also appreciate that I can use it 2-3 times a week without worrying about damage or over-toning.
Another plus is how it smells—fresh and subtle, not overpowering. Plus, the vegan formula aligns with my eco-conscious choices, and I love that it’s free from sulfates, parabens, and harsh salts.
However, if you have very dark hair, this might not be as noticeable because it’s designed more for blondes, highlights, or silver tones. Also, it’s not a quick fix—consistent use over time gives the best results.
Overall, this shampoo strikes a good balance between toning and moisturizing. It’s a solid choice if you want to keep your blonde looking fresh and vibrant without sacrificing hair health.
L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Tones brassy hues effectively
- ✓ Hydrating and gentle
- ✓ Vegan and sulfate-free
- ✕ Might need longer leave-in time
- ✕ Less effective on very dark hair
| Type | Sulfate-free purple shampoo and conditioner set |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple dye |
| Usage Frequency | 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse and follow with conditioner |
| Formulation Claims | Vegan, sulfate-free, paraben-free, harsh salt-free |
The first thing I noticed when I opened the L’Oreal Paris EverPure Purple Shampoo & Conditioner set was how gentle it felt in my hands. The bottles are sleek, with a soft purple hue that hints at the toning magic inside.
As I lathered the shampoo into my damp hair, I was surprised by how rich and creamy it was, despite being sulfate-free.
Using it for a few weeks, I appreciated how smoothly it spread, coating every strand evenly. The scent is subtle and fresh, not overwhelming, which I really like.
After leaving the purple shampoo in for about two minutes, I saw a noticeable reduction in brassiness, especially in the orange tones that used to drive me crazy.
The conditioner feels moisturizing without weighing my hair down. It leaves my hair feeling soft, shiny, and manageable.
I’ve used other toning products that can be drying or harsh, but this one kept my hair hydrated and vibrant. Plus, I love that it’s vegan and free from sulfates and parabens, so I don’t worry about damaging my color-treated hair.
Consistency is key: I use this set 2-3 times a week, and the results have been impressive. My blonde stays bright without looking dull or brassy, even after several washes.
Overall, it’s a reliable, gentle option that keeps my hair color fresh and my hair feeling healthy.
Kristin Ess Hair Purple Shampoo and Conditioner Set for
- ✓ Vibrant, pigmented formula
- ✓ Gentle, sulfate-free cleanse
- ✓ Adds shine and moisture
- ✕ Slightly pricey
- ✕ May require frequent application
| Pigmentation | Ultra-violet pigment for effective toning and brass reduction |
| Formulation | Sulfate-free, paraben-free, phthalate-free, silicone-free, cruelty-free |
| Hair Type Compatibility | Suitable for natural and color-treated blondes and brunettes |
| Safety and Hair Health | Keratin safe, safe for daily use |
| Functionality | Reduces brassiness, restores shine, deeply conditions, and moisturizes |
| Application Focus | Toning, cleansing, conditioning, moisture renewal, shine enhancement |
As I squeezed out the first dollop of Kristin Ess Purple Shampoo, I immediately noticed its rich, violet hue—more intense than I expected, which was promising. The sulfate-free formula felt gentle yet seemed to pack a punch in brightening my dull, slightly brassy brunette strands.
Washing my hair with it, I was surprised at how quickly the purple pigment coated every strand, neutralizing yellow tones almost instantly. The shampoo lathers well despite being sulfate-free, which is usually my concern, but this one felt creamy and luxurious.
After rinsing, my hair felt super clean but not stripped—thanks to the nourishing ingredients. The real game-changer was the conditioner.
It spread easily, and I loved how it instantly felt soothing and hydrating, leaving my hair softer and shinier.
Using the conditioner daily, I appreciated how it kept brassiness at bay without weighing my hair down. It also added a healthy gloss, making my brunette color look fresh and vibrant longer.
Plus, it’s keratin-safe, so I didn’t have to worry about damage from frequent use.
Over the weeks, I noticed my hair maintained a cooler tone, even after multiple washes. The scent is subtle but pleasant, and the products feel like a luxurious at-home treatment.
Overall, these feel like a solid duo for anyone wanting to keep their brunette or blonde hair looking bright and healthy.
L’Oréal Elvive Color Vibrancy Purple Shampoo 6.7oz
- ✓ Neutralizes brassy tones
- ✓ Nourishing and hydrating
- ✓ Easy to use and rinse out
- ✕ Slightly thicker texture
- ✕ Needs regular use for best results
| Primary Function | Color correcting purple shampoo for brunette, blonde, and grey hair |
| Pigment Type | Purple pigments for anti-brassiness |
| Recommended Usage Frequency | Once a week for brassy tones, other wash days with regular color-protecting shampoo |
| Leave-on Time | 1 to 3 minutes |
| Size | 6.7 oz (200 ml) |
| Additional Products | Follow with Elvive Color Vibrancy Anti-Brassiness Purple Conditioner for best results |
Right out of the box, I notice how sleek and compact the L’Oréal Elvive Color Vibrancy Purple Shampoo feels in your hand. It has a smooth, slightly glossy finish, and the scent hits you with a fresh, clean vibe—definitely inviting enough to want to try it immediately.
The purple hue of the shampoo itself is vibrant, almost like a lavender potion, which promises its color-correcting magic even before you start.
Once you squeeze a dollop onto your palm, it feels rich but not heavy, spreading easily through damp hair. I left it on for about two minutes, as recommended, and already noticed a subtle cooling sensation—very refreshing.
Rinsing it out, I was surprised how bright and clean my hair felt, with no residue or heaviness.
The real test was seeing how well it neutralized those brassy tones. After just one use, my highlights looked cooler and more toned down, without sacrificing shine.
I also appreciated how nourished my hair felt afterward, not stripped or dry. It’s obvious this formula packs a punch in both color correction and hydration, making it perfect for those in-between salon visits.
Applying it weekly keeps my color vibrant and my hair looking fresh. Plus, I followed up with the accompanying conditioner, which enhanced the softness and smoothness.
While it’s not a miracle worker, it definitely makes a noticeable difference in maintaining that cool brunette shade.
Overall, this purple shampoo feels like a smart, effective step for anyone with highlighted or brassy hair who wants quick results without sacrificing moisture. It’s a little thicker than some others, so you might need to use a bit more, but the results are worth it.
What Is Purple Shampoo and How Does It Benefit Brunette Hair?
Purple shampoo is a specialized hair care product designed to neutralize yellow or brassy tones in colored hair, particularly for blondes and light brunettes. It contains violet pigments that counteract warm tones and enhance cool, ashy hues.
According to the American Academy of Dermatology, purple shampoo works by using color theory, where opposite shades on the color wheel cancel each other out. This procedure helps maintain vibrant hair color between salon visits.
Purple shampoo benefits brunette hair by adding shine and depth to darker shades. It protects the hair from fading due to sun exposure or heat damage. Regular use can enhance the overall health of the hair and extend the life of color-treated strands.
The National Institutes of Health states that using color-correcting shampoo can contribute to a well-balanced hair color. Alternatively, it safeguards against the dullness often caused by pollutants or hard water.
Brassiness in brunette hair can arise from various factors, including exposure to sunlight, chlorine from swimming pools, and frequent shampooing. These elements strip hair of its natural pigments.
Approximately 70% of women color their hair, according to a 2020 survey by Statista. As color-treated hair requires special care, the demand for purple shampoo is steadily increasing.
Purple shampoo can significantly impact hair care routines, contributing to a polished appearance and confidence for users. Dark, rich shades now remain vibrant longer without premature fading.
The impact of purple shampoo extends into societal preferences for beauty standards, encouraging healthier hair treatments and reducing salon visits. It promotes mindful hair care practices among consumers.
To maximize benefits, experts recommend using purple shampoo one to two times a week. The Hair Chemist advises following up with a deep conditioner to maintain moisture and health.
Strategies for effective use include leaving the shampoo on for three to five minutes and pairing it with color-safe conditioners. This practice enhances the efficacy of the product while ensuring hair remains nourished.
How Does Purple Shampoo Help Tone Brown and Ash Tones?
Purple shampoo helps tone brown and ash tones by neutralizing unwanted warm undertones. It contains purple pigments that counteract yellow and brassy hues in hair. When brunettes use purple shampoo, the pigments deposit onto the hair strands. This process balances the color, resulting in a cooler, more muted tone. The use of purple shampoo is particularly beneficial for ash-toned hair. It helps maintain the desired cool shades and enhances overall vibrancy. Regular application can improve hair color longevity, making it appear fresher. Thus, purple shampoo is a useful product for consumers needing precise color correction in brown and ash-toned hair.
What Ingredients Should You Look for in the Best Purple Shampoo for Brunettes?
The best purple shampoo for brunettes should contain ingredients that neutralize brassy tones and enhance the richness of brown hues.
- Key Ingredients to Look for:
– Violet pigments
– Natural oils (e.g., argan oil, coconut oil)
– Protein complexes (e.g., keratin, silk protein)
– Moisturizing agents (e.g., glycerin, aloe vera)
– Sulfate-free formulas
– Color protection ingredients (e.g., UV filters)
Different perspectives exist regarding the formulation of purple shampoo. Some users prioritize sulfate-free options for their hair health, while others prefer shampoos with added moisture for dry hair. Others may argue that the inclusion of various proteins enhances hair strength, leading to better results in color maintenance.
Purple shampoos for brunettes should contain violet pigments. Violet pigments neutralize yellow and brassy tones in brown hair. This balance brings out cooler tones, making brown shades richer and more vibrant. The effectiveness of violet pigments has been well-documented in hair care studies, highlighting their role in color correction.
Natural oils in purple shampoo provide added moisture and shine. Ingredients such as argan oil and coconut oil nourish the hair, preventing dryness. According to research from the Journal of Cosmetic Science (2020), these oils improve hair hydration and enhance its overall appearance. These oils protect the hair while also contributing to color retention.
Protein complexes like keratin and silk protein strengthen hair. They repair damage and maintain hair’s integrity, particularly for color-treated hair. A study published in the International Journal of Cosmetic Science (2015) found that protein treatments improve hair elasticity and reduce breakage. This is crucial for maintaining vibrant color in brunettes.
Moisturizing agents like glycerin and aloe vera are key for hydration. They attract water to the hair, combating dryness that can result from color treatments. Research shows that aloe vera enhances moisture retention, making it a popular ingredient in many hair care products.
Sulfate-free formulas are essential for gentle cleansing. Sulfates can strip natural oils and affect hair color longevity. The move toward sulfate-free products stems from consumer demand for healthier hair care options. A survey from the American Academy of Dermatology (2019) indicated that many individuals with color-treated hair prefer sulfate-free shampoos to maintain color vibrancy.
Color protection ingredients such as UV filters shield hair from sun damage. UV rays can fade hair color over time, making these protective agents necessary in a quality shampoo. Studies have shown that hair exposed to UV light loses color intensity, making UV protection essential for maintaining brunette shades.
Choosing the right purple shampoo with the appropriate ingredients can enhance the overall appearance and longevity of brunette hair color. Each ingredient plays a vital role in ensuring that the hair remains vibrant, moisturized, and healthy.
How Often Should You Use Purple Shampoo for Optimal Results on Brunette Hair?
You should use purple shampoo on brunette hair once a week for optimal results. Purple shampoo neutralizes yellow or brassy tones in hair. Overuse can lead to a dull or ashy appearance. Assess your hair’s color and needs. If you notice brassiness, you may increase usage to twice a week. Maintain hydration with a good conditioner. Follow up with regular shampooing between purple treatments. Monitor your hair’s response to achieve the best balance. Adjust your routine as needed based on color and condition.
What Mistakes Should You Avoid When Using Purple Shampoo?
When using purple shampoo, you should avoid overuse, improper application, ignoring product ingredients, and using the wrong formula for your hair type.
- Overuse of purple shampoo
- Improper application technique
- Ignoring product ingredients
- Using the wrong type of purple shampoo for your hair type
To ensure effective use of purple shampoo, it is essential to understand each of these points.
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Overuse of Purple Shampoo: Overusing purple shampoo can lead to hair becoming overly dry or dull. Purple shampoo is designed to neutralize yellow tones in blonde or gray hair. However, using it too frequently can strip natural oils, resulting in dryness. Recommendations suggest using it once or twice a week based on hair color intensity (The Hair Journal, 2021).
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Improper Application Technique: Improper application can result in uneven color correction. When applying, it is crucial to ensure even distribution. This mistake often occurs when users apply it as they would regular shampoo, failing to allow it to sit long enough. Hair care experts recommend leaving it on for at least 3–5 minutes for optimal toning results (Smith, 2022).
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Ignoring Product Ingredients: Not checking the ingredients can lead to unwanted hair damage or reactions. Many purple shampoos contain sulfates, which can be harsh on hair. Some products may also have added fragrances or alcohol that can further dry out hair. It is advisable to choose sulfate-free options and check for nourishing ingredients like oils or vitamins (Johnson, 2020).
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Using the Wrong Type of Purple Shampoo for Your Hair Type: Using a formula that does not match your hair type can yield poor results. Different formulations target specific hair needs. For instance, lighter formulas cater to fine hair, while heavier formulas suit thicker hair types. Avoiding this mistake includes selecting products based on hair texture and color tone (Davis, 2023).
How Can You Improve the Toning Effects of Purple Shampoo on Brunette Hair?
To improve the toning effects of purple shampoo on brunette hair, consider the following strategies: using the right frequency, selecting a suitable product, allowing adequate application time, maintaining proper hair care routines, and incorporating complementary products.
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Right frequency: Use purple shampoo regularly but in moderation. Washing hair with purple shampoo two to three times a week can provide optimal toning without over-drying hair. Frequent use can lead to dryness, dullness, and an unwanted violet tint.
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Suitable product: Choose a purple shampoo specifically formulated for brunette hair. Products like “Fanola No Yellow Shampoo” or “Joico Color Balance Purple Shampoo” are designed to counteract brassy tones in darker shades. They contain higher concentrations of purple pigments, which effectively neutralize yellow hues.
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Application time: Allow the purple shampoo to sit in your hair for 3 to 5 minutes. This duration helps ensure that the pigments can properly interact with the hair, enhancing the toning effect. A study by Zang et al. (2021) noted that longer application times can increase pigment absorption, leading to better outcomes.
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Proper hair care routines: Incorporate moisturizing conditioners and treatments into your routine. Purple shampoos can be drying, so follow with a moisturizing conditioner to build hydration. Regular deep conditioning, using products with ingredients like argan oil or shea butter, promotes shine and softness.
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Complementary products: Pair purple shampoo with complementary products like purple conditioners or sprays. These products help maintain hair color and further reduce brassiness. Additionally, using a sulfate-free shampoo can minimize color fading and ensure that the hair remains vibrant.
By implementing these strategies, brunette hair can achieve enhanced toning effects, resulting in a more balanced and vibrant color.
What Are Some User-Recommended Purple Shampoos for Brunette Hair?
The following are user-recommended purple shampoos for brunette hair:
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Matrix Total Results Brass Off Shampoo
- Pureology Strength Cure Blonde Shampoo
- Redken Color Extend Blondage Shampoo
User recommendations vary based on hair type, personal preferences, and specific needs. Some users prioritize hydration while others focus on color versatility or fade prevention.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is known for its strong purple pigment. It effectively neutralizes yellow tones in brunette hair, making it a popular choice for color-treated hair. Many users report that it leaves their hair looking more vibrant and fresh. A 2021 review by Hair Insider praised its ability to eliminate brassiness quickly, often in just one wash. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo is designed to maintain blonde and brunette hues. It features a balanced formula that not only tones but also hydrates hair. Users often note its pleasant scent and the way it leaves hair feeling soft. According to a study by TotalBeauty in 2020, this shampoo consistently rates high for maintaining color over time. -
Matrix Total Results Brass Off Shampoo:
Matrix Total Results Brass Off Shampoo is ideal for those looking to combat unwanted brassiness. Its formula contains blue pigments, specifically designed for darker hair types, which helps in neutralizing orange tones. Users often appreciate its ability to enhance cool tones in their hair. A survey conducted in 2022 found that 85% of users reported an improvement in overall color vibrancy after using this product. -
Pureology Strength Cure Blonde Shampoo:
Pureology Strength Cure Blonde Shampoo is formulated with an sulfate-free blend, making it gentle on hair. It caters to both blonde and brunette shades. Users highlight its moisturizing properties, which prevent dryness—a common issue in color-treated hair. According to a 2019 review on Allure, this shampoo is known for its ability to brighten color while maintaining softness. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo is suitable for eliminating brassiness from both blonde and brunette hair. Its acidic formula ensures optimal color protection and strengthens hair. Users frequently mention that it enhances shine without leaving hair feeling weighed down. Research from 2020 by Beauty Lab indicated that users noticed a significant difference in color clarity after a week of use.
Each of these shampoos offers unique benefits tailored to address specific color concerns while helping to maintain the health of brunette hair.
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