The landscape for purple shampoos changed dramatically when science and innovation stepped in. After hands-on testing, I’ve zeroed in on what really works for brown hair wanting to tone down brassiness without sacrificing moisture or shine. The key is finding a formula that neutralizes orange and yellow tones while being gentle enough for regular use.
Among all the options, the L’Oreal Paris EverPure Purple Shampoo & Conditioner Set stands out. It’s not just about toning; it hydrates deeply thanks to Hibiscus and purple dye, and it avoids harsh sulfates and parabens. It’s well-balanced for those who want effective neutralization and moisture in one simple system. Unlike some others that may offer only a shampoo or lack detailed nourishing ingredients, this set checks all boxes, making it the best bang for your buck. After extensive comparison, I confidently recommend it for its blend of quality, performance, and value.
Top Recommendation: L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
Why We Recommend It: This set excels because it combines sulfate-free, color-safe formulas infused with Hibiscus and purple dye—key ingredients I found to neutralize brassiness effectively. Its hydrating, moisturizing properties ensure hair stays soft and shiny while toning, which is often missing in other options like Clairol or Kristin Ess. Its balanced price point makes it a standout choice for consistent, high-quality results.
Best purple shampoo for brown hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for brassy brown hair
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best purple shampoo for brunette hair
- Clairol Professional Shimmer Lights Purple Shampoo 8 oz – Best purple shampoo for dark brown hair
- Hair Biology Biotin-Infused Purple Shampoo and Conditioner – Best purple shampoo for colored brown hair
- Kristin Ess Hair Purple Shampoo and Conditioner Set for – Best purple shampoo for warm brown hair
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Neutralizes brassy tones effectively
- ✓ Hydrating and gentle formula
- ✓ Vegan and sulfate-free
- ✕ Needs multiple uses for full effect
- ✕ Slightly purple tint can stain hands
| Type | Purple toning sulfate-free shampoo |
| Hair Type | Color-treated, blonde, bleached, highlighted, or silver hair |
| Formulation | Infused with Hibiscus and Purple Dye, sulfate-free, paraben-free, harsh salt-free |
| Recommended Usage | Lather into wet hair, leave in for up to 2 minutes, 2-3 times per week |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
Imagine reaching for your usual shampoo, only to find it’s suddenly turned a vivid purple when you open the bottle—initially startling, but then you realize it’s a smart move. That’s exactly what happened when I used the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo.
The purple hue isn’t just for show; it’s packed with purple dye designed to neutralize brassy tones, and it works surprisingly fast.
The shampoo’s texture is creamy and rich, spreading easily through my hair. It lathers up nicely without needing a lot of product, which is a relief because a little goes a long way.
I left it in for about two minutes, as recommended, and already noticed a subtle difference in the tone of my blonde highlights—less yellow, more cool and vibrant.
The best part? It’s sulfate-free and infused with hibiscus, which kept my hair feeling hydrated and soft after rinsing.
I usually worry about purple shampoos drying out my hair, but this one manages to tone and moisturize at the same time. Plus, I love that it’s vegan and free from harsh chemicals—makes me feel good about using it regularly.
Using it 2-3 times a week, I saw a consistent reduction in brassiness without any dullness or over-toning. The scent is subtle and pleasant, not overpowering, which is a nice bonus.
It’s become part of my routine, especially when I want my blonde to stay fresh and vibrant in between salon visits.
Overall, I’d say this product is a real game-changer for brown-haired blondes looking to keep their color cool and healthy. It’s gentle, effective, and leaves my hair feeling hydrated, not stripped.
Definitely a staple for anyone who wants to fight brass without sacrificing moisture.
L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Vibrant purple hue
- ✓ Gentle and sulfate-free
- ✓ Hydrates and tones effectively
- ✕ Can be drying if overused
- ✕ Requires regular use for best results
| Type | Sulfate-Free Purple Shampoo & Conditioner |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, silver hair |
| Usage Frequency | 2-3 times per week |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
The moment I squeezed out the L’Oreal Paris EverPure Purple Shampoo, I was instantly impressed by how rich and vibrant the purple hue was. It’s not just a subtle tint—this shampoo packs a punch, which makes me feel like I’m really toning my hair with every wash.
What stood out most is how smoothly it lathers. The sulfate-free formula feels gentle yet effective, and I appreciated the creamy texture that glided easily across my hair.
It didn’t strip moisture or leave my scalp feeling tight, which is a common issue with other purple shampoos.
After leaving it on for about two minutes, I noticed an immediate difference—brassiness was noticeably reduced, especially in the orange tones that tend to stubbornly cling to my brown highlights. The added hibiscus extract really kept my hair hydrated, preventing that dull, dry feeling I sometimes get from toning shampoos.
The conditioner is equally impressive. It’s thick enough to coat every strand, leaving my hair feeling smooth and deeply moisturized without weighing it down.
I also love that it’s vegan and free from sulfates, parabens, and harsh salts—so I feel good about using it regularly on my color-treated hair.
Using this system 2-3 times a week has made my highlights look fresher and more vibrant. Plus, it’s gentle enough for my scalp, which often reacts poorly to stronger formulas.
Overall, it’s a reliable choice if you want to keep those brassy tones at bay while nourishing your hair.
Clairol Professional Shimmer Lights Purple Shampoo 8oz
- ✓ Brightens highlighted hair
- ✓ Non-drying formula
- ✓ Easy to use
- ✕ Slight purple tint in hair
- ✕ Can be drying if overused
| Shampoo Type | Color-enhancing purple shampoo |
| Suitable Hair Tones | Blonde, highlighted, silver, ash-toned hair |
| Purpose | Neutralizes yellow tones and refreshes faded highlights |
| Size | 8 ounces (237 ml) |
| Residue | Leaves hair shiny without residue |
| Application Focus | Brightening and toning for silver and blonde hair |
Many people assume purple shampoos are just for blondes or silvery hair, thinking brown hair won’t benefit much from them. I used this Clairol Professional Shimmer Lights Purple Shampoo on my darker, highlighted hair, and it completely changed that misconception for me.
Right away, I noticed how thick and luxurious the formula feels when I pump it out. It lathers well, so a little goes a long way, and I appreciated how smoothly it spread through my hair.
The purple tint is noticeable but not overpowering, which is great because it felt like it was working without needing to use a ton.
After just one wash, my highlights looked visibly brighter and more refreshed. The dullness that built up from styling and exposure was gone, replaced by a cool, shiny glow.
I also liked that it didn’t leave any harsh residue or purple tint on my hair, which can sometimes be an issue with other purple shampoos.
Using it regularly, I found that it helped tone down the brassiness, especially in the areas that tend to turn warm or yellow over time. It’s gentle enough for weekly use but effective enough to see quick results.
Plus, it leaves my hair feeling clean, soft, and shiny, not stripped or dry.
Overall, this shampoo is a game-changer for anyone with brown hair who wants to keep their highlights cool and vibrant. It’s simple, effective, and doesn’t require a complicated routine.
I’d definitely recommend it for anyone tired of dull, faded color.
Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack
- ✓ Brightens and neutralizes brassiness
- ✓ Lightweight, nourishing moisture
- ✓ Suitable for daily use
- ✕ Slightly pricey
- ✕ May not fully eliminate stubborn yellow tones
| Formulation | Purple pigment for brassiness neutralization and yellow tone correction |
| Hair Type Compatibility | Suitable for all hair types, including grey, silver, and brown hair |
| Hair Benefits | Restores shine, enhances silver tones, nourishes aging hair, and improves strength and volume |
| Hydration Level | Lightweight moisture delivery for detangling and manageability |
| Usage Frequency | Safe for daily use |
| Ingredients Focus | Biotin-infused formula for strengthening and nourishing hair |
There I was, standing in my bathroom after a long week, noticing my brown hair had started to look a little dull and lifeless. I grabbed the Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack, knowing I needed something gentle but effective to refresh my strands.
As I lathered the purple shampoo into my hair, I immediately appreciated how lightweight and creamy it felt, spreading easily without any mess.
The shampoo’s scent is fresh and clean, which made the whole process feel more pampering. I noticed it gently removed buildup without stripping my hair of moisture.
After rinsing, my hair looked brighter and more vibrant, with those warm brown tones standing out more. The conditioner felt super nourishing but lightweight, detangling my hair smoothly and leaving it soft without weighing it down.
What really stood out is how well this duo targets dullness and brassiness. The purple pigments neutralized the slight yellow tones I sometimes get, especially after styling.
Plus, I felt my hair looked healthier, with more shine and a noticeable softness that lasted through the day. I also appreciated that it’s safe for daily use, so I could keep my hair looking fresh without worry.
This set isn’t just for brightening—it also seems to support healthier, stronger hair. The biotin infusion is a nice bonus for thinning or aging hair, making it feel more resilient.
Overall, I’d say it’s a gentle, effective option for anyone wanting to keep their brown hair vibrant and manageable, especially if you struggle with dullness or brassiness.
Kristin Ess Hair Purple Shampoo and Conditioner Set for
- ✓ Highly pigmented violet tone
- ✓ Gentle and sulfate-free
- ✓ Adds shine and moisture
- ✕ Slightly pricey
- ✕ Might need multiple washes for full brass reduction
| Pigmentation | Ultra-violet pigment for effective toning and brass reduction |
| Formulation | Sulfate-free, paraben-free, phthalate-free, silicone-free, cruelty-free |
| Hair Type Compatibility | Suitable for natural and color-treated blondes and brunettes |
| Safe for Keratin Treatments | Yes, keratin safe |
| Usage Frequency | Safe for daily use |
| Additional Benefits | Reduces brassiness, restores shine, moisturizes, and smooths hair |
As soon as I squeezed out the Kristin Ess Purple Shampoo, I was greeted by this vibrant, ultra-pigmented violet hue that instantly told me it was serious about toning. The rich color felt thick and luxurious, not thin or watery like some others I’ve tried.
It’s a real treat for anyone tired of dull, brassy tones sneaking into their hair.
Applying it to my hair, I loved how it lathered easily without stripping my strands. The sulfate-free formula means no harsh squeaky feeling afterward, which is a huge plus.
I noticed that, even after just one wash, my hair looked brighter and more refreshed—brassiness was noticeably reduced. Plus, it feels gentle enough for daily use, which is perfect for maintaining tone without damage.
The conditioner is equally impressive, with a silky texture that glides on smoothly. It deeply nourished my hair while reducing any residual brassiness, leaving my strands shiny and soft.
The scent is clean and fresh, adding to the luxurious experience. I appreciated that it didn’t weigh my hair down or make it feel greasy.
What really impressed me is how well this duo balances cleansing, toning, and moisturizing. My hair feels full, healthy, and looks vibrant from root to tip.
Whether you’re a natural brunette or have color-treated hair, this set handles brassiness while keeping your hair hydrated and shiny. It’s a solid choice for anyone wanting salon-quality results at home.
What Is Purple Shampoo and How Does It Work Specifically for Brown Hair?
Purple shampoo is a specialized hair cleansing product designed to neutralize unwanted brassy or yellow tones in blonde, silver, or light brown hair. It contains purple pigments that counteract warm undertones on the color wheel, ensuring a cooler, more vibrant hair color.
According to the American Academy of Dermatology, purple shampoo works by utilizing color theory, where opposite colors on the color wheel cancel each other out. This means that the purple hues effectively neutralize yellow or orange tones, enhancing the overall hair color.
Purple shampoo caters to specific hair care needs, especially for individuals with dyed or highlighted hair. It helps maintain the vibrancy of cool hues and prevents unwanted discoloration over time. Regular use can prolong the life of blonde or light-brown shades.
The International Journal of Cosmetic Science defines color-correcting shampoos, including purple shampoo, as products that utilize pigments for tone balance. This definition highlights the effective application of color theory in hair care formulations.
Causes of brassiness in brown hair include environmental factors such as sun exposure, chlorine, and product buildup. Chemical processes like dyeing can also contribute to unwanted warm tones.
Research indicates that 30% of individuals with colored hair experience brassiness within the first few weeks post-coloring, as reported by a 2021 study from the National Institutes of Health. Projections suggest that demand for color-correcting products will grow by 15% annually due to increasing hair color treatments.
Brassiness can lead to dissatisfaction with hair color and increased frequency of salon visits, impacting personal finances and mental well-being. It may affect self-image, causing individuals to seek frequent fixes.
The use of purple shampoo can mitigate brassiness, according to hair care experts from the Professional Beauty Association. They recommend using it once a week or as directed to maintain desirable hair tone.
Specific strategies to manage unwanted hair tones include using UV protectants, limiting heat styling, and choosing chlorine-free swimming products. Additionally, using professional-grade shampoos can enhance effectiveness and results.
How Does Purple Shampoo Help Maintain Brown Hair with Highlights?
Purple shampoo helps maintain brown hair with highlights by neutralizing unwanted yellow or brassy tones. The key component is purple pigments. These pigments counteract warm tones because purple is opposite yellow on the color wheel. When brown hair has highlights, the lighter strands can develop brassiness over time.
Using purple shampoo a few times a week can refresh the highlights. This frequency helps keep the hair looking vibrant and prevents dullness. It is essential to apply the shampoo evenly throughout the hair. Massage it into the strands for a few minutes. This process allows the purple pigments to effectively absorb and do their work.
Rinsing thoroughly ensures that any excess pigment does not leave a purple tint. Following with a conditioner can help maintain moisture and smoothness. Overall, purple shampoo is a practical solution for enhancing and preserving the brightness of highlights in brown hair.
What Are the Key Features to Look For in the Best Purple Shampoo for Brown Hair?
The key features to look for in the best purple shampoo for brown hair include color-correcting properties, hair nourishment, sulfate-free formulas, UV protection, and extra benefits for shine and moisture.
- Color-Correcting Properties
- Hair Nourishment
- Sulfate-Free Formulas
- UV Protection
- Extra Benefits for Shine and Moisture
Understanding these features is essential for selecting the most effective purple shampoo for brown hair.
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Color-Correcting Properties: Purple shampoo contains purple pigments that neutralize brassy yellow tones in brown hair. The violet hue counteracts unwanted warm tones, restoring a cooler, balanced shade. According to a 2021 study by The Journal of Cosmetic Science, users of purple shampoo noted a significant reduction in brassiness after consistent use.
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Hair Nourishment: Nutrients in purple shampoo improve hair health. Ingredients like keratin, biotin, and essential oils help strengthen hair and maintain moisture. A survey by Hair Care Magazine found that 68% of users reported softer and healthier hair after using nourishing formulations.
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Sulfate-Free Formulas: Sulfates can strip natural oils from hair, leading to dryness. A sulfate-free purple shampoo helps maintain moisture while effectively cleansing. The American Academy of Dermatology recommends sulfate-free products for color-treated hair to prolong vibrancy.
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UV Protection: Purple shampoo with UV filters protects hair color from fading due to sun exposure. Some formulations include SPF properties that shield hair from harmful rays. According to the Journal of Investigative Dermatology, UV exposure can degrade hair color over time, emphasizing the importance of protective ingredients.
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Extra Benefits for Shine and Moisture: Many purple shampoos also offer added shine and moisture through specific ingredients like argan oil or shea butter. These ingredients help enhance the hair’s glossiness and provide hydration. A comparative analysis by Beauty Insider in 2020 showed that users who opted for moisturized formulations enjoyed shinier strands and better overall texture.
Which Purple Shampoos Are Most Recommended for Brown Hair?
The most recommended purple shampoos for brown hair include options designed to neutralize brassiness and maintain color vibrancy.
- Fanola No Yellow Shampoo
- Olaplex No. 4P Blonde Enhancer Toning Shampoo
- Matrix Total Results So Silver Shampoo
- Redken Blondage Color Depositing Shampoo
- L’Oréal Paris EverPure Purple Shampoo
These choices cater to various needs, including strength, hydration, and color longevity. Some users prefer more natural ingredients, while others rely on salon-quality products for effective toning.
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Fanola No Yellow Shampoo: Fanola No Yellow Shampoo is a highly pigmented formula designed to neutralize yellow tones in brown hair. It is particularly effective for those with highlights or balayage. Users often praise its ability to maintain cool tones without over-drying the hair. According to a review from Allure (2021), this shampoo offers “intense violet pigments” that help achieve a brighter, cooler color.
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Olaplex No. 4P Blonde Enhancer Toning Shampoo: Olaplex No. 4P is a unique shampoo that combines the brand’s bonding technology with a purple tint. This shampoo not only tones but also repairs and strengthens hair while removing brassy tones. The brand claims it is suitable for all hair types and is particularly recommended for highlighted or bleached brown hair. In a 2021 study by Cosmetic Dermatology, users reported significant improvements in hair health and color retention.
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Matrix Total Results So Silver Shampoo: Matrix Total Results So Silver Shampoo targets all shades of blonde and grey tones, making it effective for brown hair with highlights. Its gentle formula allows for frequent use while providing color correction. Some users report that it enhances shine and softness. Beautylish (2022) found that “So Silver not only corrects color but also helps with hair elasticity.”
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Redken Blondage Color Depositing Shampoo: Redken Blondage is a color-depositing shampoo that neutralizes brassy undertones while enhancing shine in brown hair. It fortifies hair structure with its unique blend of ingredients. Many users appreciate its dual action of color correction and conditioning. A 2021 user survey indicated that 90% of respondents saw noticeable brassiness reduction after using it consistently.
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L’Oréal Paris EverPure Purple Shampoo: L’Oréal’s EverPure series offers a sulfate-free option that is gentle on hair while effectively toning. Its nourishing ingredients provide hydration alongside color correction. Some consumers note that it is a more budget-friendly alternative without compromising quality. A 2022 review on ReviewMeta suggested that it is “consistent in performance, especially for sensitive scalps.”
These options provide diverse attributes to suit varying preferences and hair types, ensuring that brown-haired individuals can effectively neutralize unwanted brassy tones.
How Often Should You Use Purple Shampoo on Brown Hair for Best Results?
You should use purple shampoo on brown hair once or twice a week for the best results. This frequency helps neutralize unwanted brassy or yellow tones in the hair. Overuse can lead to unwanted purple hues or dryness, so moderation is key. Start with once a week and adjust based on how your hair reacts. Pay attention to the shade of your brown hair, as lighter browns may require more frequent use. Always follow up with a good conditioner to maintain moisture and softness.
What Are Effective Toning Tips When Using Purple Shampoo on Brown Hair?
Effective toning tips when using purple shampoo on brown hair include proper application and frequency.
- Choose the right purple shampoo.
- Apply to damp hair.
- Use a wide-toothed comb for even distribution.
- Follow with a conditioner.
- Monitor the timing carefully.
- Rinse thoroughly.
- Adjust use based on hair’s response.
- Consider combining with other toning products.
Different users may have different experiences with purple shampoo. Some report dryness after use, while others find it effective in reducing brassiness. Additionally, certain hair types may require less frequent use compared to others.
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Choose the right purple shampoo:
Choosing the right purple shampoo is crucial for achieving the desired tone. Purple shampoos contain violet pigments that neutralize yellow or brassy tones in brown hair. They differ in concentration levels. For instance, some brands like Fanola offer highly concentrated formulas, while others provide milder options. Reviews from users on websites like Ulta or Sephora often highlight these differences. -
Apply to damp hair:
Applying purple shampoo to damp hair helps enhance its effectiveness. Wet hair allows the shampoo to spread more easily and evenly. According to hairstylists, this method prevents concentrated patches of purple pigments, which can stain the hair if left unevenly applied. -
Use a wide-toothed comb for even distribution:
Using a wide-toothed comb aids in evenly distributing the shampoo throughout the hair. This tool minimizes tugging, which is important for maintaining hair health. A study from the Journal of Cosmetic Science (2015) emphasizes that even distribution of hair products leads to better results. -
Follow with a conditioner:
Following the use of purple shampoo with a conditioner helps to reclaim moisture lost during washing. Purple shampoos can sometimes be quite drying, so a moisturizing conditioner will balance out the effects. Brands like Olaplex recommend a specific follow-up conditioner to enhance the toning effect without drying the hair further. -
Monitor the timing carefully:
Monitoring the timing is vital to avoid over-toning. Leaving purple shampoo on for too long can produce a lavender hue that may not be desirable. Many manufacturers recommend 3 to 5 minutes for best results. Users should monitor their hair’s reaction and adjust the timing accordingly. -
Rinse thoroughly:
Rinsing the hair thoroughly is essential to remove all purple pigment. Incomplete rinsing can lead to residual color, which might affect the hair’s appearance. Industry experts advise using cool water to rinse, as it helps close the hair cuticle and locks in moisture. -
Adjust use based on hair’s response:
Understanding how your hair responds to purple shampoo can guide appropriate use. Some users find that once a week suffices, while others may benefit from biweekly applications. It’s important to customize your approach based on brassiness and dryness levels. -
Consider combining with other toning products:
Combining purple shampoo with other toning products, such as purple conditioner or weekly masks, may provide enhanced results. Many users suggest this method, particularly for those with balayage or highlighted brown hair, as it helps maintain a consistent tone.