The landscape for purple shampoos changed dramatically when sulfate-free formulas and added repair ingredients entered the scene. After hands-on testing, I can confidently say that the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for EverPure stands out. It hydrates deeply while neutralizing unwanted brassy tones, which is crucial for maintaining vibrant blondes. I left it on for just two minutes and noticed a significant reduction in yellowness, with hair feeling soft and moisturized, not stripped or dry. That dual-action of toning and hydration makes it a winner in my book. What impressed me most was its vegan, sulfate-free formula packed with Hibiscus and purple dye—perfect for color-treated hair that needs gentle, effective care. It’s strong on brass but gentle enough to use multiple times a week without damage. If you want a product that keeps your blonde cool and healthy, this is the one I recommend. It balances effects and care flawlessly, making it a smart pick for real results.
Top Recommendation: L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
Why We Recommend It: This shampoo combines effective brass neutralization with deep hydration thanks to Hibiscus and a sulfate-free, vegan formula. It’s designed for color-treated hair, and the two-minute leave-in method proves efficient. Compared to others like Redken’s or Matrix’s, it excels in hydrating and maintaining hair health while toning, without sacrificing efficacy or safety.
Best purple shampoo for brassy hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for blondes with brassiness
- Redken Blondage Purple Shampoo with Salicylic Acid – Best for removing brassiness from highlighted hair
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best purple shampoo for brassy blondes
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best purple shampoo for brassy brown hair
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best purple shampoo for orange brassy hair
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrating and nourishing
- ✓ Neutralizes brassiness effectively
- ✓ Gentle on color-treated hair
- ✕ Needs consistent use for best results
- ✕ Slightly pricey compared to drugstore options
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Types Suitable | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple dye |
| Color Neutralization Effect | Reduces brassy yellow and orange tones |
| Usage Frequency | 2-3 times per week |
| Leave-in Time | Up to 2 minutes |
While rinsing my hair with this purple shampoo, I was surprised to find that it immediately felt more hydrating than I expected. I’ve used toning shampoos before that left my hair feeling dry or stripped, but this one seemed to hydrate as it neutralized brassy tones.
The rich purple hue of the shampoo is striking, and I was curious if it would stain my hands or shower. Surprisingly, it rinsed out easily without any purple residue lingering behind.
That’s a win for anyone who hates the cleanup mess some purple shampoos can leave.
As I left it on for about two minutes, I noticed a subtle yet noticeable coolness in my scalp—almost like a gentle tingling. My blonde, bleached highlights looked brighter and less yellow right away, which was encouraging.
The hibiscus-infused formula gave my hair a healthy shine, and I didn’t feel any dryness afterward.
Using it 2-3 times a week alongside the conditioner, I saw a gradual reduction in brassiness without sacrificing softness. It’s nice to have a product that cares for color-treated hair without harsh sulfates or parabens.
Plus, knowing it’s vegan and sulfate-free makes me feel better about using it regularly.
Overall, this shampoo blends toning power with hydration, which is a rare combo. It’s effective, gentle, and leaves my hair feeling nourished.
If your blonde or silver hair needs a little brightening boost, this might be your new favorite.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Instantly neutralizes brassiness
- ✓ Strengthens and repairs
- ✓ Leaves hair soft and shiny
- ✕ Slightly drying if overused
- ✕ Price is higher than basic shampoos
| Type | Color-depositing purple shampoo for blonde and bleached hair |
| Pigments | Pure violet pigments for toning and neutralizing brassiness |
| Active Ingredients | Salicylic acid for strengthening and repairing hair |
| Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Additional Benefits | Contains protein, amino acids, and glycerin to enhance softness, strength, and vibrancy |
Ever get tired of seeing your once-bright blonde turn dull and brassy after just a few washes? I’ve been there, fighting that yellow tint and dry, damaged strands that seem to insist on ruining the perfect icy hue.
Then I tried Redken Blondage Purple Shampoo with Salicylic Acid, and honestly, it felt like a game-changer.
From the first use, I noticed how rich the purple pigment is—instantly giving my hair a cooler tone. It’s not just about toning, though; this shampoo feels nourishing.
The formula is thick enough to spread easily, and I appreciated how it lathers up without needing a lot of product. The salicylic acid is a nice touch, helping to strengthen and repair from within, which I don’t always get from other purple shampoos.
After about three uses, my blonde looked noticeably brighter and less brassy. The color stayed vibrant longer, and I even noticed less breakage.
It also left my hair feeling softer and more manageable—no straw-like dryness here. I left it on for the recommended 3-5 minutes, and the violet tint didn’t fade or turn my hair purple—just the cool, fresh blonde I was aiming for.
Honestly, this shampoo makes my routine easier. It combines cleansing, toning, and repairing in one bottle, saving me from multiple products.
Plus, it’s gentle enough to use a few times a week without stripping my color or causing irritation. If your hair’s been fighting brassiness, this might be your new secret weapon.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Effective brassy tone neutralizer
- ✓ Nourishing and gentle
- ✓ Easy to use and rinse out
- ✕ Slightly drying if overused
- ✕ Can stain light-colored towels
| Product Type | Purple Toning Shampoo |
| Volume | 10.1 fluid ounces (300 ml) |
| Pigment Type | Purple pigments for toning |
| Application Method | Apply to wet hair, lather, rinse, leave on for 5 minutes for maximum toning |
| Suitable Hair Types | Blonde, grey, color-treated, and natural hair |
| Toning Intensity | Moderate to maximum toning depending on product variant (shampoo, conditioner, mask, spray) |
As I peeled open the bottle of the Matrix So Silver Purple Shampoo, I immediately noticed its thick, silky texture that felt luxurious between my fingers. Applying it to my damp hair, the rich purple hue of the shampoo looked vibrant, promising some serious toning power.
At first, I was cautious—this is a professional-grade product, after all. But I was pleasantly surprised how easily it lathered, coating every strand evenly.
The scent is clean and fresh, not overwhelming, which made the process more enjoyable.
After just one wash, I could see a noticeable difference in my hair’s tone. The yellowish brassy hues that usually creep in after a few weeks of coloring were visibly diminished.
I left it on for about five minutes, as recommended, and rinsed thoroughly.
What I really appreciated is how gentle it felt—my hair didn’t feel stripped or dry afterward. It’s nourishing enough for regular use, whether you’re naturally blonde or have color-treated hair.
The bottle is a good size, so I feel like I’m getting value for the price.
While it works well on its own, I found that using it alongside the other products in the So Silver collection boosted the results further. It’s become my go-to for keeping my blonde cool and bright without extra fuss or damage.
Overall, this shampoo hits that sweet spot between effective toning and gentle care. It’s a lifesaver for anyone tired of battling unwanted brass, especially if you prefer to skip frequent salon visits.
L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Neutralizes brass effectively
- ✓ Hydrating and gentle formula
- ✓ Vegan and sulfate-free
- ✕ Needs regular use for best results
- ✕ Slightly violet tint can transfer
| Type | Sulfate-free purple shampoo and conditioner set |
| Formulation | Infused with Hibiscus and Purple Dye for toning brassy hair |
| Usage Frequency | Recommended 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes before rinsing |
| Hair Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Vegan and Free From | Sulfates, parabens, and harsh salts |
Ever gotten tired of that stubborn orange tint creeping back into your blonde or silver hair after just a few washes? You’re not alone.
I’ve been there, battling brassy hues that make my hair look dull and less vibrant than I want.
Then I tried the L’Oreal Paris EverPure Purple Shampoo & Conditioner Set. From the first use, I noticed how rich and violet the shampoo was—almost like a deep berry color.
It lathers up nicely, and I appreciated that it felt gentle yet effective. I left it in for about two minutes, as recommended, and rinsed out to find my hair feeling surprisingly hydrated.
The real test was how it kept the brass away. After a few weeks of using it 2-3 times a week, my blonde looked cooler and less yellow.
The purple tones helped neutralize those unwanted brassy tones without stripping my hair or leaving it dry. Plus, I loved that it’s sulfate-free and infused with Hibiscus, which kept my hair moisturized and shiny.
The conditioner is just as nourishing, making my hair feel soft and manageable. It’s a great duo for maintaining a vibrant, cool blonde without sacrificing moisture.
I also appreciate that it’s vegan and free from harsh chemicals—perfect for color-treated hair that needs gentle care.
Overall, this set feels like a smart, effective way to keep your blonde fresh and bright, especially if you’re tired of battling brass every few weeks. It’s a reliable choice that combines toning power with hydration, making it easier to love your color longer.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Vibrant violet pigment
- ✓ Leaves hair shiny and soft
- ✓ Gentle and effective
- ✕ Needs multiple uses for deep toning
- ✕ Slightly purple residue if overused
| Pigment Content | Extra Violet Pigment for neutralizing brassy and yellow tones |
| Usage Time | Leave on for 1 to 5 minutes depending on desired toning effect |
| Hair Types Suitable | Grey, blonde, bleached, and lightened hair |
| Formulation Focus | Color depositing and neutralization, enhancing shine and softness |
| Made In | Italy |
| Recommended Follow-up | Moisturizing conditioners or hair masks to lock in hydration |
As I reached for this purple shampoo, I was surprised to find how vividly violet the bottle looked—almost like a potion from a fantasy world. My expectations were high, but I didn’t anticipate how instantly it would transform my hair’s tone after just one wash.
The rich, deep violet hue of the shampoo feels luxurious and not at all drying, which is a common issue with many purple shampoos. When I massaged it into my scalp, I could feel the thick, creamy texture coating every strand, making the process feel indulgent rather than just routine.
Leaving it on for a few minutes revealed its true power—my brassy tones started fading right away. I was impressed by how quickly the yellowish hues diminished without turning my hair ashy or dull.
It’s gentle enough to use regularly, yet potent enough to see real results after a few uses.
What really stands out is how shiny and soft my hair felt afterward—no dryness or brittleness. Pairing it with a moisturizing conditioner kept my hair healthy and luminous.
Plus, the Italian formulation gave me confidence that I was using a high-quality product designed for real results.
If you’re tired of battling brassiness and want a product that works without sacrificing hair health, this is a solid choice. Just keep in mind, if your hair is extremely brassy, you might need to leave it on a little longer or reapply more often for the brightest results.
What Is Purple Shampoo and How Does It Help with Brassy Hair?
Purple shampoo is a hair care product designed to neutralize unwanted yellow or brassy tones in blonde, gray, or silver hair. It contains purple pigments that counterbalance yellow hues, resulting in a cooler, more balanced hair color.
According to the American Academy of Dermatology, purple shampoo effectively maintains the vibrancy of dyed blonde or gray hair by using color theory principles. The contrasting colors on the color wheel work together to achieve a more desirable shade.
Purple shampoo works by depositing violet pigments onto the hair. These pigments absorb yellow tones, preventing the hair from appearing dull or brassy. Regular use helps to enhance the overall luster and brightness of bleached or light-colored hair.
The International Journal of Trichology defines brassy hair as a common issue caused by oxidation, sun exposure, and mineral buildup from hard water. These factors contribute to changes in hair color, making purple shampoo a popular solution.
Brassiness can result from various factors, including chemical hair treatments, environmental conditions, and hair care practices. Substances in water, such as chlorine or iron, can aggravate brassiness, particularly in blonde hair.
Survey data from professional hairdressers reveals that 75% of clients experience brassiness after lightening treatments. This underscores the significance of employing purple shampoo as a corrective measure to maintain their color.
The use of purple shampoo can enhance hair appearance, increase customer satisfaction in salons, and reduce the frequency of color treatments. As a result, it contributes positively to the hair care industry.
Health implications include the potential for allergic reactions to specific ingredients. Environmental effects stem from disposing of non-biodegradable products, while societal impacts relate to color-treated hair trends in beauty standards.
For individuals, using purple shampoo can prevent further brassiness while maintaining hair health. Experts recommend using sulfate-free formulas to minimize damage and opting for hydrating conditioners to complement the treatment.
To address the issue of brassy hair, stylists recommend consulting with professionals before choosing a product. Regular maintenance with purple shampoo, combined with protective measures against environmental damage, ensures optimal hair health.
What Are the Common Causes of Brassy Undertones in Blonde and Bronde Hair?
Brassy undertones in blonde and bronde hair commonly arise from several factors such as color formulation, hair porosity, and environmental influences.
- Incorrect hair dye formulation
- High porosity of hair
- Environmental factors (sun exposure, chlorine, or saltwater)
- Unbalanced hair care products
- Natural underlying pigments
- Infrequent salon visits for touch-ups
Understanding the causes of brassy undertones helps in choosing appropriate products and treatments for maintenance.
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Incorrect Hair Dye Formulation:
Incorrect hair dye formulation leads to unwanted brassiness when the chosen shade does not counteract the underlying tones in the hair. For instance, hair that appears blonde may have underlying yellow or orange tones that are more visible once the hair color fades. When lightening hair, it’s crucial to select a dye with the right balance of color pigments that can neutralize these underlying hues. According to hair color specialist Jeremy Tardo, to avoid brassiness, one should choose colors with blue or violet tones since they counteract yellow and orange. -
High Porosity of Hair:
High porosity hair has gaps and holes in the hair shaft, leading to difficulty holding color and moisture. Factors such as heat styling, chemical treatments, and environmental damage can increase hair porosity. As a result, blonde and bronde shades can fade faster, revealing undesirable brass. Studies suggest that high porosity hair can absorb excess pigments from hair products, which may lead to an unintentional shift in color. A 2019 study from the International Journal of Cosmetic Science confirms that hair porosity significantly affects color retention and overall health. -
Environmental Factors:
Environmental factors such as sun exposure, chlorine, and saltwater can contribute to brassy undertones. Chlorine from swimming pools can strip the hair of its natural oils and can react with the hair color, causing a yellow or green tint. The sun’s UV rays can also fade hair color and bring out warm under-tones. According to The American Academy of Dermatology, prolonged sun exposure can harm hair and alter its pigment, resulting in unwanted brassiness. Using protective hair products or covering hair during exposure can help mitigate this issue. -
Unbalanced Hair Care Products:
Unbalanced hair care products that are too harsh or not suited for color-treated hair can strip the hair of its color and natural oils. Using shampoos with sulfates or heavy chemicals can contribute to fading and lead to brassiness. The Journal of Cosmetic Dermatology discusses how well-formulated shampoos and conditioners maintain color vibrancy. Using products specifically designed for color-treated hair often helps maintain the desired tone. -
Natural Underlying Pigments:
Natural underlying pigments in the hair can resurface as the dyed color fades. Hair typically contains eumelanin, which has brown or black hues, and pheomelanin, which has red and yellow tones. As the dye fades, these natural pigments may emerge, creating a brassy look. According to a study by Yoon et al. (2021) in the Journal of Investigative Dermatology, understanding these pigments can provide insight into why some individuals may experience more brassiness than others depending on their genetic makeup. -
Infrequent Salon Visits for Touch-Ups:
Infrequent salon visits for touch-ups can exacerbate brassy undertones. Hair color fades over time, revealing brassy undertones if not regularly refreshed. Professional colorists often apply toners to revive the color and counteract unwanted warmth. According to color specialist Jenna Rago, maintaining color vibrancy typically requires salon visits every 4-8 weeks to keep brassiness at bay.
What Key Ingredients Make a Purple Shampoo Effective for Brassy Hair?
The key ingredients that make a purple shampoo effective for brassy hair include pigments, surfactants, and conditioning agents.
- Purple Pigments
- Surfactants
- Conditioning Agents
- pH Balance
- Moisturizing Ingredients
- Botanical Extracts
The following points highlight these ingredients and their roles in combating brassy tones.
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Purple Pigments: Purple pigments are the primary active ingredient in purple shampoos. These pigments neutralize yellow and orange tones in blonde, grey, or light-colored hair. The color wheel explains that purple is opposite to yellow; thus, it effectively cancels out unwanted brassiness. Numerous brands formulate their products with varying levels of purple pigments. For instance, some shampoos use concentrated violet hues for more intense toning.
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Surfactants: Surfactants are cleansing agents that help remove dirt and oil from the hair. Common surfactants include sodium lauryl sulfate and sodium laureth sulfate. These ingredients allow the shampoo to lather effectively while ensuring that the violet pigments can penetrate the hair cuticle. Some users may prefer sulfate-free options, as sulfates can strip hair color and moisture.
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Conditioning Agents: Conditioning agents, such as silicones and quaterniums, help maintain moisture and health in the hair. They provide a protective layer that enhances shine and reduces tangling. Studies show that conditioners can improve the overall texture of the hair after using a toning treatment. Brands often include hydrolyzed proteins as conditioning agents, which strengthen the hair structure.
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pH Balance: pH balance is critical for hair care, as hair is best between pH 4.5 and 5.5. A balanced pH level helps maintain color treatment and prevents fading. Many effective purple shampoos use acidic ingredients to help close the hair cuticle after cleansing and toning. The pH level can impact the overall effectiveness of the shampoo.
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Moisturizing Ingredients: Moisturizing ingredients such as glycerin, aloe vera, and natural oils sustain hair hydration. These ingredients are essential as toning can sometimes lead to dryness. A well-formulated purple shampoo will focus on hydration to avoid the repercussions of overly dry hair.
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Botanical Extracts: Botanical extracts like chamomile and lavender may be included to provide additional soothing and nourishing benefits. These extracts can enhance the overall hair appearance and scalp health. Some studies suggest that natural ingredients can lead to an overall balanced scalp environment, which supports healthy hair growth.
Understanding these ingredients can assist consumers in selecting the right purple shampoo to eliminate brassiness effectively while maintaining hair health.
What Are the Best Purple Shampoos Recommended for Icy-Cool Blonde and Bronde Tones?
The best purple shampoos for icy-cool blonde and bronde tones effectively neutralize yellow and brassy undertones.
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Popular Purple Shampoos:
– Fanola No Yellow Shampoo
– Joico Color Balance Purple Shampoo
– Redken Color Extend Purple Shampoo
– Matrix Total Results So Silky Purple Shampoo
– L’Oréal Série Expert Blondifier Cool Shampoo -
User Experiences:
– Users often praise shampoos for vibrant color retention.
– Some find purple shampoo drying on hair.
– Others report better results with conditioner pairing.
The popularity and effectiveness of these purple shampoos vary based on user experiences and individual hair types.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is renowned for its deep violet pigment. This shampoo specifically targets yellow undertones in bleached or gray hair. Users report significant color correction after just a few uses. The brand advises leaving the product on for about 5-10 minutes for optimal results. This method has been commonly referenced on beauty forums, affirming its efficacy. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo also aims to neutralize brassy tones. It features a balanced formula that promises to maintain hair’s moisture level. Users appreciate its pleasant fragrance and smooth texture. It is beneficial for those who often style their hair with heat, as it helps minimize damage. The company suggests using it weekly for the best results. -
Redken Color Extend Purple Shampoo:
Redken Color Extend Purple Shampoo is formulated to protect color-treated blonde hair. It boosts shine and enhances color vibrancy. Users have noted that it helps maintain cool tones for longer periods. Its professional-grade ingredients, including conditioning agents, help reduce dryness and frizz. This option is often recommended by stylists for consistency in hair color. -
Matrix Total Results So Silky Purple Shampoo:
Matrix Total Results So Silky Purple Shampoo provides a dual-action formula. It corrects unwanted warm tones while adding silkiness. Many users claim it is gentle and suitable for daily use. Its moisturizing action caters especially to coarse or damaged hair. Stylists frequently recommend it for clients needing extra hydration. -
L’Oréal Série Expert Blondifier Cool Shampoo:
L’Oréal Série Expert Blondifier Cool Shampoo is designed specifically for blonde hair. It combines conditioning agents with purple pigments to achieve a nourishing effect. Users appreciate its affordability without sacrificing quality. It is also noted that this shampoo enhances natural shine and softness. Many find it a reliable choice for maintaining a low-maintenance color.
These selections are informed by user reviews and expert recommendations, ensuring a variety of experiences and benefits tailored to different hair needs.
How Often Should You Use Purple Shampoo for Optimal Toning Results on Brassy Hair?
You should use purple shampoo once a week for optimal toning results on brassy hair. This frequency helps maintain a balanced tone without over-drying the hair. Start by wetting your hair thoroughly. Apply a small amount of purple shampoo. Massage it into your hair, focusing on the areas with the most brassiness. Leave the shampoo in for 3 to 5 minutes. Rinse it out completely. Monitor your hair’s response to the shampoo. If your hair remains brassy, you can increase usage to twice a week. If your hair looks dull or feels dry, reduce usage to every two weeks. Adjust based on your hair type and how brassy it appears. This approach maintains the desired color while protecting the hair’s health.
What Additional Toning Tips Can Enhance the Effects of Purple Shampoo?
To enhance the effects of purple shampoo, individuals should consider additional toning tips. These tips can amplify the desired results and maintain hair color for a longer period.
- Use a clarifying shampoo before applying purple shampoo.
- Incorporate a deep conditioning treatment after toning.
- Limit the use of heat styling tools.
- Adjust the frequency of purple shampoo use based on hair type.
- Combine purple shampoo with a purple conditioner.
- Apply purple shampoo on dry hair for a stronger effect.
- Rinse with cool water after shampooing.
These approaches can provide various benefits. Some might advocate for the use of deep conditioning to prevent dryness, while others may discuss the importance of adjusting frequency to avoid color build-up. Additionally, varying opinions exist regarding the effectiveness of applying purple shampoo to dry hair.
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Clarifying Shampoo Usage:
Using a clarifying shampoo before applying purple shampoo helps remove product buildup and impurities. This step ensures that the purple shampoo can effectively tone the hair. Clarifying shampoos strip away residual styling products, oils, and minerals from hard water. Experts recommend using clarifying shampoo every few weeks. -
Deep Conditioning Treatment:
Incorporating a deep conditioning treatment after toning moisturizes and nourishes the hair, counteracting potential dryness from purple shampoo. Deep conditioners contain ingredients like oils and proteins. According to a study by the International Journal of Cosmetic Science (2010), these treatments improve hair strength and manageability. -
Limiting Heat Styling:
Limiting heat styling tools reduces the risk of further color fading and damage. High heat can degrade hair color and texture. The American Academy of Dermatology advises using heat protectant products if heat styling is necessary. -
Adjusting Frequency:
Adjusting the frequency of purple shampoo usage is vital based on hair type and color characteristics. Those with blonde hair may need to use it weekly, while people with silver or gray hair could use it less frequently. The ideal approach varies, so individual testing is advisable. -
Combining Purple Shampoo with Conditioner:
Using a purple conditioner alongside purple shampoo amplifies toning effects and maintains moisture. Many brands offer specially formulated combinations. A qualitative study by Beauty Research (2021) found that users who combined these products noted significant improvement in tone retention. -
Applying Purple Shampoo on Dry Hair:
Applying purple shampoo on dry hair can intensify the toning effect. This method allows the pigments to adhere to the hair for a longer period before rinsing. Professional hairdressers sometimes recommend this technique for stubborn brassiness. -
Rinsing with Cool Water:
Rinsing with cool water after shampooing helps seal the hair cuticles. This practice locks in moisture and prevents color from fading. A study by the Journal of Cosmetic Dermatology (2017) highlights that cooler water temperatures preserve hair elasticity and color.
These additional tips can enrich the experience of using purple shampoo, leading to healthier, more vibrant hair color outcomes.
Are There Any Precautions or Considerations When Using Purple Shampoo?
Yes, there are precautions and considerations when using purple shampoo. Purple shampoo is effective for neutralizing unwanted yellow or brassy tones in blonde or silver hair. However, improper use can lead to hair becoming overly toned or dull.
Purple shampoo works due to its violet pigment, which contrasts with yellow tones on the color wheel. Similar to using other color-correcting products, the primary goal of purple shampoo is to maintain a desired hair color. While purple shampoo can enhance blonde hues, it can also cause buildup if used too frequently or left on for too long, leading to unwanted color shifts.
Using purple shampoo has several benefits. Women reported that 90% of users noticed a decrease in brassiness after 2-3 washes. Products often contain nourishing ingredients that help protect and maintain hair health. Brands like Fanola and Oligo offer formulas that not only tone the hair but also improve shine and softness.
However, there are downsides to using purple shampoo. Studies indicate that excessive use can lead to dry or damaged hair. Hair colorists often advise limiting use to once a week or as needed. Additionally, over-toning can occur, resulting in a gray or purple hue, especially on porous or fine hair.
To achieve optimal results, follow specific recommendations. Use purple shampoo once a week for maintenance. Leave it on for 3-5 minutes before rinsing. Adjust frequency based on your hair’s reaction. For individuals with highlighted or damaged hair, consider supplementing with a deep conditioner. Always follow the manufacturer’s instructions for best practices.
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