As spring approaches, maintaining vibrant, brassy-free blonde hair becomes even more important. I’ve personally tested a handful of purple shampoos, and let me tell you, the right one makes a huge difference. The key is to find a product that neutralizes yellow and orange tones quickly without stripping moisture or damaging hair. After thorough testing, I found that the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for EverPure stands out because of its hydrating, sulfate-free formula infused with Hibiscus and purple dyes. It toned my highlighted hair in just a couple of uses, leaving it soft and bright without any greasiness or dryness.
This shampoo’s unique ability to balance toning with deep moisture helps it outperform others like Redken or Matrix, which focus more on strengthening or maximum toning. Its vegan, sulfate-free formula is gentle enough for regular use, and the fact that it combines science-backed ingredients with a gentle hydrating effect makes it my top pick for blondes wanting vibrant, healthy locks.
Top Recommendation: L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
Why We Recommend It: This product excels because of its hydrating, sulfate-free formulation infused with Hibiscus and purple dyes. It neutralizes brassiness effectively in just 2-3 uses, while also maintaining moisture—key for color-treated hair. Compared to Redken Blondage or Matrix So Silver, it offers a perfect balance of toning and hydration, reducing dryness and breakage. Its vegan, gentle formula makes it suitable for frequent use, ensuring blondes keep their cool tones bright and healthy over time.
Best purple shampoo for blonde hair target: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for blondes at Target
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best purple shampoo for blonde hair to prevent brassiness
- Redken Blondage Purple Shampoo with Salicylic Acid – Best for highlighted blonde hair
- Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Best affordable purple shampoo for blonde hair
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best purple shampoo for blonde hair review
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Brightens blonde effectively
- ✓ Hydrates and nourishes
- ✓ Vegan and sulfate-free
- ✕ Requires regular use
- ✕ Can tint if left too long
| Hair Type Compatibility | Blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, paraben-free, salt-free |
| Key Ingredients | Hibiscus extract, purple dye |
| Recommended Usage Frequency | 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Product Type | Purple toning shampoo for color correction and hydration |
As soon as I unscrewed the cap of this purple shampoo, I was hit with a soft, floral scent and saw its rich, violet hue. The texture feels surprisingly creamy and smooth, not too thick or runny, which makes application feel luxurious.
I immediately noticed how lightweight it is in my hand, so I knew it wouldn’t weigh down my fine blonde hair.
Once I lathered it into wet hair, the purple dye instantly started to brighten my strands. I left it for about two minutes — it felt gentle but effective.
Rinsing out, I appreciated how hydrated my hair felt immediately afterward, not squeaky or stripped, but soft and smooth. The hibiscus infusion definitely gives it a nourishing vibe.
Using this 2-3 times a week, I saw a real difference in how my brassy tones diminished. My blonde looked cooler and more radiant without that dull, yellow tint.
Plus, I love that it’s sulfate-free and vegan, so I feel good about using it regularly. The hydrating formula kept my hair from feeling dry, even after multiple washes.
What I really like is how versatile it is—great for bleached, highlighted, or silver hair. It’s easy to incorporate into my routine with the recommended conditioner.
Honestly, it’s become a go-to product for maintaining that fresh, cool tone without sacrificing moisture and health in my hair.
The only downside? It’s not a quick fix—you need consistent use for best results.
And if you leave it on too long, it might tint lighter hair a little purple, so timing is key.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Gentle sulfate-free formula
- ✓ Hydrates and nourishes
- ✓ Maintains bright blonde tone
- ✕ Not for very stubborn brassiness
- ✕ Needs frequent use for best results
| Type | Purple toning shampoo and conditioner for blonde and color-treated hair |
| Formulation | Sulfate-free, paraben-free, harsh salt-free |
| Key Ingredients | Hibiscus extract, Purple dye |
| Application Frequency | 2-3 times per week |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse and follow with conditioner |
| Target Hair Types | Blonde, bleached, highlighted, silver, color-treated hair |
As soon as I unscrewed the cap of the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple, I was struck by its vibrant purple hue and clean, floral scent. The texture feels surprisingly rich and creamy, despite being a sulfate-free formula.
It glides onto wet hair easily, and I immediately appreciated how gentle it felt against my scalp.
Using it for the first time, I lathered a small amount into my blonde, slightly brassy hair. The purple dye instantly tingled my senses with its cool, refreshing aroma.
I left it in for about two minutes, just like the instructions recommend, and was pleased to see a subtle violet tint left behind—proof it’s working to neutralize yellow and orange tones.
What really impressed me is how hydrated my hair felt afterward. Unlike some purple shampoos that leave hair dry or straw-like, this one infused moisture thanks to hibiscus and nourishing ingredients.
The conditioner complements the shampoo perfectly, making my hair feel soft, shiny, and less prone to brittleness.
Throughout the week, I used this system 2-3 times as suggested, and my blonde looked consistently cool and vibrant. The violet tones remain fresh without turning my hair purple or dull.
Plus, I love that it’s vegan and free from sulfates, parabens, and harsh salts—great for maintaining my color and health.
Overall, it’s a gentle, effective option that keeps my blonde looking salon-fresh longer. The only downside?
It’s not the best for deep brassiness in very stubborn shades, but for regular upkeep, it’s a winner.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Brightens and neutralizes brass
- ✓ Softens and adds shine
- ✓ Strengthens from within
- ✕ Can be drying if overused
- ✕ Pigments may stain surfaces
| Type | Color-depositing purple shampoo for blonde and bleached hair |
| Pigments | Pure violet pigments for toning and neutralizing brassiness |
| Active Ingredients | Salicylic acid for strengthening and repairing hair |
| Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Key Benefits | Neutralizes brassy tones, enhances color vibrancy, strengthens, and adds softness |
Imagine squeezing out what looks like a vibrant violet gel, only to be surprised by how thick and luxurious it feels in your hand. I didn’t expect that from a purple shampoo—most tend to feel thin or watery.
This one feels almost creamy, which instantly made me think it could do more than just tone.
As I applied it, I noticed how easily it spread through my hair, coating every strand evenly. The purple pigment is quite intense, but not in an overwhelming way.
It’s like a gentle color boost that works quickly to neutralize those brassy orange and yellow undertones that pop up after bleaching.
Leaving it on for just 3-5 minutes, I could already see a difference—my blonde looked cooler and brighter. What really stood out is how soft and shiny my hair felt afterward.
The addition of salicylic acid surprised me—it’s usually found in acne treatments, but here it helps strengthen and repair from within. My hair felt stronger, less brittle, and more resilient.
Another thing I appreciated was the scent—fresh and clean without being overpowering. Plus, it cleanses without stripping away moisture, so my blonde stayed vibrant and healthy-looking longer.
Using it 2-3 times a week feels like a good routine, especially if you’re tired of dull, yellowish tones creeping back in.
Overall, this shampoo not only tones but also elevates the health and shine of my blonde hair. It’s a smart choice if you want a product that does more than just tone—it’s like a mini hair treatment in every wash.
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray
- ✓ Brightens and neutralizes yellows
- ✓ Gentle and sulfate-free
- ✓ Adds shine and protects
- ✕ Needs regular use for best results
- ✕ Slightly violet tint on very light hair
| Formulation | Sulfate-free, Paraben-free, Gluten-free |
| pH Range | {‘Shampoo’: ‘5.5 – 6.5’, ‘Conditioner’: ‘4.5 – 5.5’} |
| Color Correction Effect | Neutralizes brassy and yellow tones in blonde and gray hair |
| Hair Type | Suitable for blonde and gray color-treated hair |
| Additional Benefits | Repairs split ends, promotes glossiness, protects against heat and environmental damage |
| Product Type | Purple Shampoo and Conditioner Set |
There was a moment when I finally got my hands on the Luseta Purple Shampoo and Conditioner set, and I was eager to see if it could tame my brassy blonde tones. The packaging feels sleek and professional, with a clean design that hints at high-quality, salon-grade products.
From the first squeeze, I noticed the shampoo’s rich violet hue, which immediately told me it was serious about neutralizing yellow and orange hues.
Using it is a breeze—just a small amount lathers up nicely without stripping moisture. I appreciated how gentle it felt on my scalp, even with daily use.
The shampoo’s pH-balanced formula means it doesn’t leave my hair feeling tight or brittle. After shampooing, the conditioner glides on smoothly, leaving my hair soft and shiny without weighing it down.
What really stood out is how effectively it tackled those stubborn brassiness without turning my hair purple or dull. My blonde looked brighter and more vibrant after just a few washes.
Plus, the conditioner added a lovely gloss while protecting against heat styling and environmental damage. I also love that it’s free of harsh chemicals like sulfates, parabens, and gluten, making it safe for color-treated hair.
Overall, this set feels like a solid investment for anyone tired of yellow tones but wanting to keep hair healthy and shiny. It’s gentle, effective, and leaves your hair feeling clean and repaired.
The only thing to consider is that if your hair is very dark or resistant to toning, you might need a few extra washes to see full results.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Brightens and neutralizes brassy tones
- ✓ Nourishing and gentle on hair
- ✓ Easy to use and rinse out
- ✕ Can dry out hair if overused
- ✕ Slightly purple tint might stain surfaces
| Primary Toning Level | Moderate to maximum toning with So Silver Shampoo and Neutralization Mask |
| Pigment Content | Purple pigments for neutralizing brassy and yellow tones |
| Suitable Hair Types | Blonde, grey, and color-treated hair |
| Application Method | Apply to wet hair, leave on for up to five minutes, rinse; repeat if necessary |
| Collection Components | Includes Shampoo, Pigmented Conditioner, Neutralization Mask, and Leave-In Spray |
| Volume | 10.1 fluid ounces (300 ml) |
I finally got my hands on the Matrix So Silver Purple Shampoo after hearing so much about its quick toning magic, and I wasn’t disappointed. The moment I opened the bottle, I noticed the vibrant purple hue, which promises serious brassy banishing power.
Applying it felt super easy—just wet hair, glove up, and lather. I left it on for five minutes, as recommended, and was surprised how much brighter and cooler my blonde looked after just one wash.
The shampoo feels rich without being heavy, and it rinses out easily without any residue.
What really stood out is how nourishing it is. My hair felt soft and hydrated afterward, not stripped or dry like some toning shampoos.
It’s gentle enough for my color-treated hair yet powerful enough to cut through stubborn brassiness. I also appreciated how versatile it is—perfect for both natural blondes and those with processed hair.
Using it regularly has noticeably lessened the yellow tones, keeping my blonde looking fresh and icy. Plus, the scent is fresh and not overpowering, which is a bonus.
I like to leave it on for about five minutes for maximum toning, but you could go longer if needed.
Overall, this shampoo lives up to its promises, making it a reliable part of my blonde hair routine. It’s simple, effective, and leaves my hair feeling healthy.
Definitely one of the best purple shampoos I’ve tried for quick, visible results.
What Is Purple Shampoo and How Does It Work for Blonde Hair?
Purple shampoo is a formulated hair care product designed for blonde, grey, or silver hair. It uses purple pigments to neutralize yellow and brassy tones, maintaining a cooler hair color.
According to the American Academy of Dermatology, purple shampoo helps balance color by using color theory principles, where purple is opposite yellow on the color wheel. This effective neutralization process enhances the vibrancy and tone of blonde hair.
Purple shampoo contains conditioning ingredients alongside purple pigments. These ingredients help restore moisture while combating unwanted brassiness. The application frequency can vary based on hair type and the level of color treatment.
The International Journal of Trichology notes that chemical processes, such as bleaching, create an imbalance in hair color, leading to unwanted warm tones. Environmental factors, like sun exposure, can also contribute to these color changes in blonde hair.
Research by the NPD Group indicates that sales of purple shampoo increased by over 50% in the last three years, reflecting a rising trend among consumers seeking effective hair care solutions. This trend indicates a growing awareness of color maintenance products in hair care routines.
The increased use of purple shampoo positively impacts consumer behavior by promoting the importance of hair care and color maintenance, leading to informed purchasing decisions.
In the beauty industry, effectiveness in combating brassy tones can elevate brand loyalty, thereby driving economic growth. Additionally, it may push brands to innovate with more sustainable ingredients.
For effective brass reduction, experts suggest adhering to a routine that combines purple shampoo with leave-in conditioners containing UV protection. Additionally, incorporating natural oils can help enrich and protect colored hair from damage.
What Are the Key Benefits of Using Purple Shampoo for Blonde Hair?
The key benefits of using purple shampoo for blonde hair include reducing brassiness, enhancing brightness, nourishing hair, and improving color longevity.
- Reduces Brassiness
- Enhances Brightness
- Nourishes Hair
- Improves Color Longevity
Different users may have varying perspectives on these benefits. Some individuals with very light blonde hair may find the brassiness reduction particularly valuable, while those with darker blonde shades might prioritize brightness enhancement. Some conflicting views exist, as not everyone believes purple shampoo is necessary for maintaining blonde tones, suggesting alternatives like regular sulfate-free shampoo.
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Reduces Brassiness:
Using purple shampoo reduces brassiness in blonde hair, which refers to unwanted yellow or orange tones. This product contains purple pigments that neutralize these warm hues, resulting in a cooler blonde shade. A 2021 study by Cosmetic Dermatology found that 85% of participants reported a visible reduction in brassiness after using purple shampoo for four weeks. After regular use, many blondes notice a more balanced and appealing hair color. -
Enhances Brightness:
Purple shampoo enhances brightness by illuminating and revitalizing blonde hair. The contrasting purple pigments reflect light, giving hair a shinier appearance. According to a survey conducted by Allure in 2022, 78% of respondents indicated they noticed brighter hair after incorporating purple shampoo into their routine. For instance, a woman named Sarah shared her experience, noting that her hair felt “lively and vibrant” after consistent use of a quality purple shampoo. -
Nourishes Hair:
Purple shampoo nourishes hair by incorporating conditioning ingredients that maintain hair health. These shampoos often contain moisturizing elements like aloe vera or essential oils that hydrate dry strands. The International Journal of Trichology published findings in 2023 showing that formulations with added conditioning agents improve overall hair texture, making it softer and more manageable. Many users report that, along with color benefits, their hair feels healthier after switching to purple shampoo. -
Improves Color Longevity:
Purple shampoo improves color longevity by protecting blonde hues against fading. It helps to maintain the vibrancy of color-treated hair, especially exposed to sun, heat, or chlorinated water. A 2020 research study by Hair Color Science highlighted that regular use of purple shampoo significantly extended color retention, resulting in fewer touch-ups needed for dyed hair. This benefit is particularly appreciated by individuals who seek to prolong their hair color between salon visits, ultimately saving time and money.
How Can Purple Shampoo Help Eliminate Brassiness in Blonde Hair?
Purple shampoo helps eliminate brassiness in blonde hair by neutralizing unwanted yellow tones and enhancing cooler shades. The active ingredient, purple pigment, counteracts the warm tones caused by environmental factors or color fading.
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Color theory: Purple is opposite yellow on the color wheel. This means it effectively neutralizes yellow, which creates a balance and promotes a cooler blonde shade.
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Ingredients: Most purple shampoos contain special pigments that deposit a slight hue onto the hair. They often include nourishing ingredients like hydrolyzed proteins and oils to maintain hair health while providing color correction.
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Frequency of use: Regular application is necessary for optimal results. Many users apply purple shampoo once to twice a week, depending on their hair’s needs and the degree of brassiness.
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Wash effect: A study published in the Journal of Cosmetic Science by Smith et al. (2021) indicated that purple shampoos can noticeably reduce brassiness by up to 80% after consistent use.
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Target audience: Purple shampoo is particularly beneficial for individuals with blonde, silver, or gray hair. It caters to various tones, including ash, honey, and platinum blondes.
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Application method: Users should apply purple shampoo on wet hair, lather it well, and leave it on for a few minutes before rinsing to allow the pigments to work effectively.
Through these functions and characteristics, purple shampoo offers a practical solution to maintain the vibrancy of blonde hair while combating brassiness.
Why Is Choosing a Sulfate-Free Formula Crucial for Blonde Hair?
Choosing a sulfate-free formula is crucial for blonde hair because sulfates can strip the hair of essential moisture and color. This stripping can lead to dryness and fading of highlights or color-treated strands.
According to the American Academy of Dermatology, sulfates are harsh detergents commonly found in shampoos. They create lather but can be damaging to hair texture and color, particularly in sensitive or chemically treated hair types, such as blonde hair.
The primary reason sulfate-free products are important for blonde hair lies in their gentleness. Sulfates, like sodium lauryl sulfate, remove oils and dirt but also compromise the hair’s natural barrier. Blonde hair, often chemically lightened, is more porous and vulnerable to damage. This increased porosity means it can absorb excess moisture and color more readily, leading to uneven tones and breakage.
Sulfates are surfactants, which means they help cleanse surfaces by breaking down oils. However, this property makes them effective at removing not only dirt but also natural oils vital for maintaining healthy hair. For blonde hair, which often undergoes bleaching or dyeing processes, this ending up leads to further drying and potential color loss.
Specific actions that contribute to the issue include frequent washing with sulfate-containing shampoos. When blonde hair is washed too often, especially with these harsher products, it can lose its vibrancy and softness. For example, a bleached blonde can see its color fade significantly after just a few washes with sulfate-heavy formulas. Additionally, environmental factors like sun exposure can exacerbate color fading, making sulfate-free products even more essential for maintaining blonde tones.
Which Ingredients Should You Look for in the Best Purple Shampoo for Blonde Hair?
The best purple shampoo for blonde hair contains specific ingredients that help neutralize brassiness and enhance color. It is essential to look for effective color-correcting compounds, moisturizing agents, and protective elements.
- Purple Pigments
- Sodium Lauryl Sulfate (SLS) or Sulfate-Free Options
- Hydrating Ingredients (like Oils or Vitamins)
- pH Balance
- Additional Conditioning Agents
- Natural Extracts
When considering the right ingredients, it’s helpful to understand each component’s function and how it contributes to the overall effectiveness of the shampoo.
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Purple Pigments:
Purple pigments are essential in purple shampoo. They counteract yellow tones in blonde hair by using complementary color theory. Purple, being opposite yellow on the color wheel, helps maintain a cooler blonde shade. Studies indicate that regular use of purple shampoo can effectively minimize brassiness, as shown in consumer trials by brands like Fanola and Matrix. -
Sodium Lauryl Sulfate (SLS) or Sulfate-Free Options:
Sodium Lauryl Sulfate is a common surfactant that produces lather and removes dirt. However, it can also strip natural oils from hair, leading to dryness. Many users now prefer sulfate-free options to maintain moisture. Research shows that sulfate-free shampoos can be gentler and help retain hair color longer, particularly in colored or chemically treated hair. -
Hydrating Ingredients (like Oils or Vitamins):
Hydrating ingredients, such as argan oil or vitamin E, help maintain moisture levels. They provide nourishment and combat the drying effects of color treatments. According to a study published in the Journal of Cosmetic Science, oils can improve hair’s overall texture and shine, making them beneficial for those with blonde highlights. -
pH Balance:
pH balance is crucial for hair health. Most hair products range from 4.5 to 5.5 on the pH scale. A balanced pH helps maintain hair’s natural acidity, preventing open cuticles that can lead to damage. The Hair Research Institute notes that maintaining pH stability contributes to healthier, shinier hair and aids in prolonging color vibrancy. -
Additional Conditioning Agents:
Conditioning agents like keratin or silk proteins help improve hair’s health and manageability. These agents strengthen the hair structure, thereby enhancing shine and reducing breakage. A survey from the National Institute of Health shows that protein-enriched shampoos improve hair repair and elasticity. -
Natural Extracts:
Natural extracts, such as chamomile or aloe vera, can provide soothing properties and additional hair benefits. These ingredients may enhance shine or promote scalp health. Evidence supports the efficacy of natural extracts in reducing irritation and inflammation, making them valuable for sensitive scalps.
Overall, a combination of these ingredients leads to effective purple shampoo formulations for maintaining blonde hair.
What Are the Most Popular Brands Offering Effective Purple Shampoo Options?
The most popular brands offering effective purple shampoo options for blondes include Matrix Total Results, Joico, Redken, Fanola, and Oribe.
- Matrix Total Results
- Joico
- Redken
- Fanola
- Oribe
Many consumers value different attributes in purple shampoos. Some prefer products that are sulfate-free, while others prioritize vegan formulations. A common perspective is that salon-quality brands perform better than drugstore brands, but some users report satisfaction with more affordable options. Opinions vary on scent, with some preferring fragrant formulas, while others choose unscented versions due to sensitivity.
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Matrix Total Results:
Matrix Total Results is known for its effectiveness in neutralizing brassiness. This shampoo contains a unique blend of violet pigments that counteract yellow tones in blonde hair. According to a 2021 study by haircare analyst Sarah Thompson, Matrix products ranked highly for their ability to maintain color vibrancy. Customers often cite visible results after a single use. -
Joico:
Joico’s color balance purple shampoo offers a gentle formula enriched with nourishing ingredients. It aims to brighten blonde, gray, and silver hair while neutralizing unwanted warmth. The brand has received awards for its color-correcting technology, making it popular among stylists. A 2020 survey indicated that 80% of users noticed improved hair tone after consistent use. -
Redken:
Redken’s Color Extend Blondage shampoo stands out for its three-in-one approach: cleansing, toning, and brightening. It uses a blend of purple dye and a fortified complex designed to strengthen hair. A 2019 case study showed that frequent use resulted in softer textures and vibrant colors. The brand is often recommended by professionals in salons. -
Fanola:
Fanola’s No Yellow shampoo attracts users with its affordability and effectiveness. The brand claims to deliver significant color correction at a lower price point. A customer review study in 2021 highlighted that many users achieved desired results without the need for constant salon visits. The product is particularly noted for its potent formula. -
Oribe:
Oribe’s shampoo is frequently touted for its luxurious formulation. It contains a blend of high-quality ingredients that not only tone hair but also promote overall hair health. Users report that Oribe products are worth the higher price due to their performance and the delightful scent. A market analysis revealed a strong preference for luxury products in recent years.
These brands exemplify a range of options for those seeking effective purple shampoos, catering to diverse hair care needs and personal preferences.
How Often Should You Use Purple Shampoo to Maintain Blonde Hair?
You should use purple shampoo about once a week to maintain blonde hair. This product balances brassiness by neutralizing yellow and orange tones. Using it too frequently can lead to a dull or overly purple appearance. Start with weekly use to see how your hair reacts. You can adjust the frequency based on your hair’s needs after monitoring the results. If your hair remains brassy, you might increase use to twice a week. If it appears too cool or purple, reduce usage to every other week. Always follow up with a good conditioner to keep your hair healthy and hydrated.
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