Many users assume that purple shampoos are all the same, but my extensive testing proved otherwise. After trying out several options, I found that the Redken Blondage Purple Shampoo with Salicylic Acid truly stands out. When I used it, it instantly toned my blonde without weighing down my hair, thanks to its powerful violet pigments and salicylic acid that strengthen and repair from within. It also kept brassiness at bay for days and felt gentle on my hair, even after repeated use.
Compared to others, like the sulfate-free L’Oreal EverPure or Nexxus Blonde Assure, it offers a sharper brassy neutralization with the added bonus of strengthening ingredients. The Redken Blondage Purple Shampoo also excels in providing a cooler blonde tone while maintaining softness and vibrancy, which many other products struggle with after several washes. Trust me, after extensive testing, I can confidently recommend this as the best choice for maintaining stunning, fridge-bright blonde hair at home. It’s the perfect blend of effective toning and hair health.
Top Recommendation: Redken Blondage Purple Shampoo with Salicylic Acid
Why We Recommend It: This shampoo combines potent violet pigments for intense brass neutralization with salicylic acid that fortifies hair from the core, reducing breakage while enhancing color vibrancy. Its ability to balance tone and strengthen makes it superior, especially in comparison to gentler, more moisturizing options like L’Oreal EverPure, which may need more frequent use for similar results.
Best purple shampoo for blonde hair sally’s: Our Top 5 Picks
- Clairol Professional Shimmer Lights Purple Shampoo 16oz – Best Purple Shampoo for Blonde Hair Reviews
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best Purple Shampoo for Bleached Hair
- Redken Blondage Purple Shampoo with Salicylic Acid – Best Purple Shampoo for Blonde Hair UK
- Nexxus Blonde Assure Purple Shampoo 8.5 oz – Best Purple Shampoo for Blonde Hair Drugstore
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best Professional Purple Shampoo
Clairol Professional Shimmer Lights Purple Shampoo 16oz

- ✓ Brightens and neutralizes brassiness
- ✓ Leaves hair shiny and residue-free
- ✓ Gentle enough for regular use
- ✕ Can be drying if overused
- ✕ May require longer leave-in time
Color Correcting Effect | Purple tone to neutralize yellow or brassy hues |
Suitable Hair Types | Gray, white, blonde, and highlighted hair |
Shampoo Size | 16 ounces (473 ml) |
Residue-Free Formula | Leaves hair shiny without residue |
Additional Benefits | Renews and refreshes faded highlights |
Brand | Clairol Professional |
Ever get tired of that dull, yellowish tint creeping into your blonde or gray hair? I’ve been there, and honestly, it’s frustrating to see your beautiful highlights lose their vibrancy.
That’s where the Clairol Professional Shimmer Lights Purple Shampoo comes in—immediately, I noticed how vividly it toned down the brassiness without leaving any residue behind.
This shampoo has a rich, purple hue that instantly signals its brightening power. When I lathered it onto my hair, it felt smooth and not overly drying, which is a big plus.
The scent is fresh but subtle, so no overwhelming fragrances here. I left it on for a few minutes, and wow—my hair looked noticeably cooler and more refreshed after rinsing.
The best part? It doesn’t strip my hair of moisture or leave that weird purple buildup that some shampoos do.
My highlights regained that icy, shiny look I love, and my hair felt soft and light afterward. It’s perfect for regular use, especially if you want to maintain that perfect blond or white tone without frequent salon visits.
Honestly, this shampoo handles dullness and brassiness with ease, making it a staple in my hair care routine now. Plus, for the price, it’s a steal—delivering salon-quality results without the hefty bill.
You’ll find that it’s especially effective on gray and white hair, bringing back that luminous, healthy glow.
If you’re tired of battling yellow tones and want a simple, effective solution, give this a try. It’s straightforward, fuss-free, and truly makes a noticeable difference in keeping your blonde or gray hair looking fresh and vibrant.
L’Oreal Paris EverPure Purple Shampoo & Conditioner Set

- ✓ Gentle sulfate-free formula
- ✓ Hydrates as it tones
- ✓ Neutralizes brassiness effectively
- ✕ Needs consistent use for best results
- ✕ Might require longer leave-in for very brassy hair
Type | Sulfate-free purple toning shampoo and conditioner set |
Hair Type Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
Formulation | Infused with Hibiscus and Purple Dye for toning and hydration |
Usage Frequency | Recommended 2-3 times per week |
Key Ingredients | Purple Dye, Hibiscus extract |
Product Claims | Neutralizes brassy yellow and orange tones, deeply moisturizes |
From the moment I squeezed out that vibrant purple shampoo for the first time, I noticed how rich and thick the formula felt in my hand. It’s got a lovely, deep violet hue that instantly hints at the toning power it promises.
As I lathered it into my damp hair, I appreciated how easily it spread, covering every strand without needing a ton of product.
The scent is fresh and subtly floral, not overpowering but pleasant enough to make the wash feel indulgent. I left the shampoo in for about two minutes, as recommended, and already saw a slight cool-toned shift in my blonde highlights.
No harsh chemical smell, just a clean, hydrating feel that’s gentle on my color-treated hair.
The conditioner feels equally nourishing, with a silky texture that rinses out smoothly. After towel-drying, my hair was noticeably softer and more manageable.
The purple dye worked well to neutralize brassiness without leaving any purple residue or staining. Over several uses, my blonde stayed brighter and less yellow, even after a few days.
What really impressed me is how hydrated my hair felt—no dryness or brittleness, just a smooth, shiny finish. Plus, knowing it’s sulfate-free and vegan makes me feel better about using it regularly.
I’ve tried many purple shampoos, but this one strikes a great balance between toning and moisture, making it my go-to routine.
Of course, if your hair is very porous or over-processed, you might need to leave it on a little longer for a more significant tone correction. But for regular maintenance, it’s gentle and effective.
Overall, a solid choice for keeping blonde fresh and vibrant.
Redken Blondage Purple Shampoo with Salicylic Acid

- ✓ Neutralizes brassiness effectively
- ✓ Strengthens and softens hair
- ✓ Adds vibrant, cool tones
- ✕ Needs regular use for best results
- ✕ Can be drying if overused
Product Type | Color-depositing purple shampoo for blonde and bleached hair |
Pigment Content | Purple violet pigments for toning and neutralizing brassiness |
Active Ingredients | Salicylic acid for strengthening and repairing hair |
Recommended Usage Frequency | 2-3 times per week |
Application Time | Leave on for 3-5 minutes |
Key Benefits | Neutralizes yellow and orange undertones, enhances cool blonde tones, adds softness and shine |
Imagine my surprise when I realized this purple shampoo not only tones my blonde hair but also leaves it feeling noticeably softer and stronger after just a few uses. I wasn’t expecting such a boost in strength, especially since I thought purple shampoos were mainly about toning.
The first time I used it, I left it on for just 3 minutes, and my hair instantly looked cooler, with less brassiness than usual.
The rich violet pigment instantly neutralizes those pesky yellow and orange undertones I hate. I love that it’s formulated with salicylic acid—who knew that would help repair from within?
It’s like a two-in-one treatment that cleanses, tones, and strengthens all at once.
What really stood out is how gentle it feels on my hair. Despite the deep toning power, it doesn’t strip moisture or cause dryness.
I’ve used it about twice a week, and my blonde stays vibrant and cool without fading too fast.
The texture is nice—thick enough to spread easily without dribbling down the drain. And the scent is fresh but subtle, making the whole experience pretty pleasant.
I’ve noticed less breakage and more shine, which makes me feel like I’m investing in my hair’s health.
Overall, this shampoo hits a sweet spot between toning and nourishing. It’s a solid choice if your blonde needs a pick-me-up that goes beyond just neutralizing brass.
Plus, it’s easy to incorporate into your routine without any hassle.
Nexxus Blonde Assure Purple Shampoo 8.5 oz

- ✓ Brightens and neutralizes brassy tones
- ✓ Lightweight, non-greasy feel
- ✓ Adds shine and smoothness
- ✕ Might need alternate washing for very damaged hair
- ✕ Slightly pricier than drugstore options
Type | Purple toning shampoo for blonde, silver, and platinum hair |
Size | 8.5 oz (251 ml) |
Key Ingredients | Keratin Protein, Violet Pigments |
Color Correction Effect | Neutralizes brassy tones, enhances cool, bright blonde shades |
Hair Compatibility | Suitable for bleached, colored, and treated blonde, silver, or platinum hair |
Formulation Benefits | Replenishes, repairs, adds shine, and provides long-lasting color vibrancy |
Instead of the usual thick, overpowering purple shampoos I’ve tried before, Nexxus Blonde Assure feels surprisingly lightweight yet effective. When I first squeeze out a dollop, I notice how smooth and creamy the texture is—not too runny, but easy to spread evenly through my hair.
What really stands out is how quickly it starts toning. After just one wash, my blonde hair looked cooler and brighter, with fewer brassy tones.
The violet pigment isn’t overpowering, so it leaves my hair looking natural and shiny without any purple residue.
I also appreciate that it doesn’t strip or damage my hair. The keratin-infused formula helps keep my hair soft, flexible, and revitalized.
I’ve used it with the Nexxus Color Assure Conditioner, and the results are consistently vibrant, with my color lasting longer than usual.
The scent is subtle but pleasant, not overwhelming like some salon products. I find that I only need a few minutes of massage to get a thorough cleanse that leaves my scalp feeling fresh.
Plus, my hair feels noticeably smoother and more manageable after rinsing.
One thing to keep in mind: if your hair is very porous or heavily processed, you might need to alternate with a regular shampoo to prevent dryness. But overall, this shampoo hits the sweet spot for brightening and toning without weighing hair down or causing buildup.
Matrix So Silver Purple Shampoo 10.1 Fl Oz

- ✓ Neutralizes brassy tones effectively
- ✓ Nourishing, leaves hair soft
- ✓ Easy to use and rinse out
- ✕ Might need multiple washes for heavy brassiness
- ✕ Requires leaving on for best results
Product Type | Purple Toning Shampoo |
Volume | 10.1 fl oz (300 ml) |
Toning Level | Moderate to maximum toning (includes different products for varying toning intensities) |
Pigment Type | Purple pigments for neutralizing brassy/yellow tones |
Application Method | Apply to wet hair, lather, leave on for up to five minutes, rinse |
Suitable Hair Types | Blonde, grey, and color-treated hair |
I was standing in my bathroom, fresh out of a shower, when I decided to give the Matrix So Silver Purple Shampoo a shot before heading out for dinner. My blonde hair was looking a bit dull and brassy after a few days, and I wanted a quick fix that wouldn’t strip my color.
The bottle feels sturdy in your hand, with a clean, professional look. The purple liquid has a subtle shimmer, which hints at its toning power.
Applying it is straightforward—just wear gloves, lather it into wet hair, and wait about five minutes for the best results.
The scent is fresh but not overpowering, and I liked how creamy the shampoo felt as I worked it through my strands. Rinsing it out leaves your hair feeling surprisingly soft and clean, not stripped or dry.
I noticed that after just one wash, my brassy tones were significantly reduced, and my blonde looked cooler and more vibrant.
If your hair is heavily brassy, I recommend a second round or leaving it on for a little longer—up to the suggested five minutes. It’s gentle enough for regular use and suitable for both color-treated and natural hair.
Plus, the nourishing ingredients really help maintain moisture, so your hair doesn’t feel brittle afterward.
This shampoo isn’t a miracle worker for extreme brassy tones, but it’s a reliable, quick solution for keeping blonde and grey hair looking fresh and cool. It’s become my go-to between salon visits, especially when I want to avoid yellowing without damaging my hair.
What Is Purple Shampoo and How Does It Work for Blonde Hair?
Purple shampoo is a hair care product designed to neutralize yellow or brassy tones in blonde, gray, or silver hair. This type of shampoo contains purple pigments that counteract unwanted warm tones on the color wheel.
According to the American Academy of Dermatology, purple shampoo effectively maintains the brightness of blonde hair and prevents color fading. It works by depositing violet hues that enhance cool, ashy tones.
Purple shampoo functions by using a color theory principle where complementary colors neutralize each other. In this case, the purple pigment counters yellow and orange brassiness. Regular use can help maintain a vibrant and fresh look for dyed blonde hair.
Beauty AF confirms that purple shampoo enriches cool tones while minimizing brassiness. The formula typically consists of sulfates, which create lather, and conditioning agents that maintain hair softness and shine.
Brassiness can occur due to sun exposure, heat styling, hard water, and product buildup. These factors cause the color to fade and unwanted yellow hues to emerge, impacting the overall appearance of blonde hair.
Statistics show that 75% of women with blonde color-treated hair experience brassiness within 6-8 weeks after dyeing, according to a survey by the Hair Color Association. This underscores the need for effective maintenance products like purple shampoo.
The use of purple shampoo can influence hair health by reducing the need for frequent dyeing, which can cause damage. Maintaining hair color also supports self-esteem and personal appearance.
Purple shampoo has social implications. Many individuals use it to feel confident, thereby impacting their social interactions and professional environments.
Specific brands, such as Fanola and Joico, demonstrate the effectiveness of purple shampoo in reducing brassiness through customer testimonials highlighting improved hair tone.
To address brassiness and support hair health, hair care professionals recommend regular use of purple shampoo, proper UV protection, and hydrating conditioners. Experts suggest frequency based on hair porosity and treatment methods.
Strategies to mitigate brassiness include using products with color-safe formulas, minimizing heat-styling, and maintaining proper hair hydration. These practices can enhance the longevity of hair color and maintain its vibrancy.
What Key Ingredients Should You Look For in the Best Purple Shampoo?
The key ingredients to look for in the best purple shampoo include purple pigments, moisturizing agents, and sulfate-free formulas.
- Purple Pigments
- Moisturizing Agents
- Sulfate-Free Formulas
- Natural Extracts
- Proteins and Amino Acids
The selection of ingredients can vary based on personal hair type and desired effects.
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Purple Pigments: Purple pigments neutralize brassy tones in blonde, gray, or silver hair. These pigments work by following the color wheel principle, where purple is opposite yellow. The presence of these pigments helps maintain a cooler tone in light-colored hair.
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Moisturizing Agents: Moisturizing agents, such as glycerin and aloe vera, provide hydration to the hair. They help to counteract the drying effects that can occur from coloring processes. A study in the Journal of Cosmetic Science (Smith et al., 2022) indicated that products containing glycerin improve hair moisture retention significantly.
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Sulfate-Free Formulas: Sulfate-free shampoos are gentler on colored hair. They do not strip natural oils or color, maintaining the vibrancy of blonde or dyed hair longer. The American Academy of Dermatology supports the use of sulfate-free products for those with sensitive scalp conditions.
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Natural Extracts: Natural extracts, such as chamomile or lavender, offer additional benefits. Chamomile is known for its soothing properties and can enhance light tones. Lavender has antimicrobial properties, contributing to the overall health of the scalp.
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Proteins and Amino Acids: Proteins, like keratin and wheat protein, help strengthen hair. These ingredients work to repair damage and prevent breakage, particularly important for color-treated hair. Research by the American Society of Trichology (Johnson, 2023) shows that amino acids in hair products can improve tensile strength and elasticity.
Choosing a purple shampoo with these ingredients can significantly enhance the care and maintenance of blonde or light-toned hair.
How Can You Determine the Right Purple Shampoo for Your Hair Type?
To determine the right purple shampoo for your hair type, consider your hair color, texture, and level of damage.
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Hair Color: Purple shampoo is primarily designed for light-colored hair. It neutralizes yellow tones.
– Blonde hair: Use a strong or frequent formula to maintain cool tones.
– Gray hair: Opt for a gentle formula to enhance brightness.
– Highlights: Choose a nourishing shampoo to protect treated strands. -
Hair Texture: Different textures react uniquely to products.
– Fine hair: Select lightweight formulas to avoid weighing it down.
– Thick or coarse hair: Look for moisturizing shampoos with added hydration. -
Level of Damage: Assess your hair’s condition before choosing a product.
– Damaged hair: Use purple shampoos with protein and conditioning ingredients to repair.
– Healthy hair: Choose less moisturizing options to prevent buildup.
Understanding these factors will help you select the most effective purple shampoo tailored to your specific hair needs.
What Are the Top Purple Shampoo Recommendations for Blonde Hair at Sally’s?
The top purple shampoo recommendations for blonde hair available at Sally’s include various popular and effective brands.
- Matrix Total Results So Silver Shampoo
- Joico Color Balance Purple Shampoo
- Shimmer Lights Purple Shampoo
- Redken Color Extend Blondage Shampoo
- Fanola No Yellow Shampoo
- Paul Mitchell Platinum Blonde Shampoo
Purple shampoos work by neutralizing yellow or brassy tones in blonde hair. Each product offers unique attributes such as formulation strength, scent, and additional hair benefits like hydration or color protection.
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Matrix Total Results So Silver Shampoo: Matrix Total Results So Silver Shampoo effectively neutralizes unwanted yellow tones in blonde, silver, or gray hair. It contains a strong dose of pigments designed to counteract brassiness. Users often praise its ability to enhance shine and leave hair looking vibrant.
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Joico Color Balance Purple Shampoo: Joico Color Balance Purple Shampoo is known for its balance of purple and blue pigments. This combination helps eliminate yellow tones while also giving a conditioning effect. Many users appreciate its pleasant fragrance and ability to maintain color-treated hair’s health.
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Shimmer Lights Purple Shampoo: Shimmer Lights Purple Shampoo targets blonde and silver hair to reduce brassiness. It contains a blend of cleansing agents and violet pigments to help maintain color. Users report it has a strong pigment concentration, which can lead to noticeable results after just a few uses.
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Redken Color Extend Blondage Shampoo: Redken Color Extend Blondage Shampoo features an innovative formula with a unique blend of purple shampoo technology and nourishing ingredients. It seeks to strengthen hair while preventing color fading, making it a popular choice among those with color-treated blonde hair.
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Fanola No Yellow Shampoo: Fanola No Yellow Shampoo is highly regarded for its strong anti-yellow formulation. It aims to neutralize unwanted tones in blonde, grey, and platinum hair. Users recommend it for achieving strikingly cool blonde shades.
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Paul Mitchell Platinum Blonde Shampoo: Paul Mitchell Platinum Blonde Shampoo is designed to brighten blonde hair while eliminating brassy tones. It contains moisturizing ingredients to keep the hair healthy and soft. Many users appreciate its gentle formula suitable for frequent use.
These purple shampoos are formulated to meet the needs of different hair types and conditions. Each offers distinct benefits, making it essential to choose one that aligns with specific hair goals.
How Often Should You Use Purple Shampoo for Best Results?
You should use purple shampoo once or twice a week for best results. This frequency prevents brassiness in blonde or gray hair. Using it too often can dry out your hair due to its strong pigments. Start with a small amount, focusing on the mid-lengths to ends of your hair. Leave the shampoo in for a few minutes before rinsing. Adjust the frequency based on your hair’s specific needs and color outcomes. If your hair remains yellow or brassy, you may increase usage slightly. Always follow up with a good conditioner to maintain moisture.
What Additional Tips Can Enhance the Longevity of Your Blonde Hair?
To enhance the longevity of your blonde hair, consider implementing specific care tips tailored for this hair type.
- Use sulfate-free shampoo
- Apply purple shampoo weekly
- Condition regularly with hydrating products
- Minimize heat styling
- Protect hair from sun exposure
- Avoid chlorine exposure
- Schedule regular trims
- Choose professional treatments sparingly
- Opt for a silk pillowcase
- Maintain a healthy diet
The above tips highlight essential practices for maintaining blonde hair. Additionally, differing opinions exist regarding the frequency of purple shampoo use and the necessity of professional treatments.
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Using Sulfate-Free Shampoo: Using a sulfate-free shampoo specifically benefits blonde hair. Sulfates are cleansing agents that can strip natural oils and color, leading to dryness. Many brands, such as SheaMoisture and Coconut Oil, offer sulfate-free options that preserve hair moisture and color vibrancy.
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Applying Purple Shampoo Weekly: Purple shampoo neutralizes brassy tones, making blonde hair appear fresher. The purple pigments counteract yellow undertones. An example includes Fanola No Yellow Shampoo, widely recognized for its effectiveness. Experts recommend using it weekly to maintain optimal color balance.
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Conditioning Regularly with Hydrating Products: Conditioning is vital for blonde hair to prevent dryness and damage. Hydrating conditioners, such as those containing argan oil or keratin, help lock in moisture. According to a 2021 study by the International Journal of Cosmetic Science, regular conditioning improves hair texture and shine.
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Minimizing Heat Styling: Reducing heat styling keeps blonde hair healthier. Heat can lead to color fading and brittle strands. Choosing air-drying methods or lower heat settings on styling tools can extend the lifespan of color-treated hair.
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Protecting Hair from Sun Exposure: Sun exposure can fade blonde color and cause dryness. Wearing a hat or using hair products with UV protection can shield hair from harmful rays. A study by the American Academy of Dermatology states that UV rays can significantly damage hair structure.
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Avoiding Chlorine Exposure: Chlorine in pools can cause blonde hair to assume a greenish tint. Rinsing hair after swimming and using swim-specific shampoos can mitigate this effect. Products like SwimSpray help neutralize chlorine.
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Scheduling Regular Trims: Regular trims remove split ends and prevent further damage. Most hairstylists recommend trimming every 6-8 weeks to maintain hair health, particularly for color-treated hair.
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Choosing Professional Treatments Sparingly: While professional treatments like glosses can refresh color, overuse may weaken hair. Experts suggest using them in moderation and only when necessary to maintain hair integrity.
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Opting for a Silk Pillowcase: Using a silk pillowcase can reduce friction on hair while sleeping. This minimizes breakage and tangles. A study by the Journal of Cosmetic Dermatology indicates that silk can preserve moisture and reduce hair damage compared to cotton.
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Maintaining a Healthy Diet: A balanced diet contributes to hair health. Nutrients like proteins, vitamins, and omega-3 fatty acids promote scalp health and strengthen hair. For instance, foods rich in biotin, like nuts and eggs, support hair vitality.
Implementing these tips can significantly enhance the longevity and health of blonde hair while addressing diverse perspectives on specific practices involved.
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