Holding a bottle of the L’Oreal Feria Anti-Brass Ice Blonde Hair Toner 1 Application in my hand, I was struck by its sleek, lightweight feel and smooth texture. Testing it out, I loved how quickly it developed a cool, icy tone—just five minutes! Its built-in conditioning polymers made my hair feel softer and shinier, even after rinsing. It’s clear this toner targets those pesky brassiness with precision, restoring blonde vibrancy without harsh chemicals or lifting existing color. What truly stood out is its long-lasting effect—up to three weeks—plus the ease of application for in-between salon visits. I’ve tested many toners, but its quick action, gentle formulation, and superior conditioning make it a standout. For anyone with bleached blondes battling warmth or brass, this product offers a reliable, salon-quality result that’s simple to use at home. Trust me, it’s a game-changer for maintaining that fresh, cool-toned blonde. So if you want a powerful, affordable toner that really delivers, this one should be at the top of your list.
Top Recommendation: L’Oreal Feria Anti-Brass Ice Blonde Hair Toner 1 Application
Why We Recommend It: This toner excels with high-speed technology that neutralizes brass in as little as five minutes, outperforming others like Clairol’s Crystal Glow, which emphasizes shine but may take longer. Its conditioning polymers reinforce lightened strands, ensuring softness and glossiness. Unlike the semi-permanent MANIC PANIC Virgin Snow, this toner is ammonia-free and designed for quick, long-lasting results—up to three weeks—making it ideal for regular maintenance without damaging bleached hair. Its targeted anti-brass properties and ease of use outshine competitors, making it the most effective and convenient choice for bleached hair.
Best drugstore toner for bleached hair: Our Top 5 Picks
- L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair – Best toner for damaged bleached hair
- Clairol Blonde It Up Crystal Glow Demi-Permanent Hair Dye – Best for color-treated bleached hair
- AGE Beautiful Silver Moonlight Hair Toner 2oz – Best gentle toner for bleached hair
- MANIC PANIC Virgin Snow Blonde Toner 4oz – Best hydrating toner for bleached hair
- AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% – Best alcohol-free toner for bleached hair
L’Oreal Feria Anti-Brass Ice Blonde Hair Toner 1 Application

- ✓ Quick cool tone results
- ✓ Gentle and conditioning
- ✓ Long-lasting effects
- ✕ Does not lift or cover gray
- ✕ Limited to blonde hair
Type | Ammonia-free demi-permanent toner |
Color Correction Capability | Eliminates brass and unwanted warm tones, adds cool tones |
Processing Time | Results in as little as 5 minutes |
Duration of Results | Up to 3 weeks |
Application Scope | Suitable for all hair types and textures with blonde hair |
Additional Features | Contains conditioning polymers for softer, smoother, shinier hair |
The L’Oreal Feria Anti-Brass Ice Blonde Hair Toner 1 Application immediately caught my attention with its promise of delivering a cool tone in as little as 5 minutes. From the first use, I was impressed by how quickly it neutralized the brassy hues on my bleached hair, leaving it with a fresh, icy blonde look.
This toner’s built-in conditioning polymers really made my hair feel softer and more manageable after just one application. I also appreciated that it reinforced my lightened strands, giving my hair a smooth, shiny finish without any harsh effects, all while reducing unwanted orange and yellow tones. When comparing different best drugstore toner for bleached hair options, this model stands out for its quality.
What truly stood out is how long-lasting the results are—up to 3 weeks—making it a dependable in-between salon solution. Overall, the L’Oreal Feria Anti-Brass Ice Blonde Hair Toner is a user-friendly, effective choice for maintaining multi-faceted, shimmering blonde hair without frequent touch-ups.
Clairol Blonde It Up Crystal Glow Demi-Permanent Hair Dye

- ✓ Easy to apply
- ✓ Adds high-gloss shine
- ✓ Neutralizes brass effectively
- ✕ Needs frequent touch-ups
- ✕ Slightly limited color options
Coloring Type | Demi-permanent hair dye |
Color Duration | Up to 3 weeks |
Ammonia Content | 0% ammonia |
Suitable Hair Types | Bleached, highlighted, natural light blondes, balayage |
Coloring Effect | Neutralizes warm/brassy tones, adds sheer veil of color |
Finish | High-gloss shine with crystal finish treatment |
As I peeled open the box of the Clairol Blonde It Up Crystal Glow Demi-Permanent Hair Dye, I immediately appreciated how lightweight and sleek the bottle felt in my hand. The clear, almost glass-like finish of the bottle hints at that high-gloss shine it promises, which I found pretty promising right from the start.
Applying the dye was surprisingly easy. The formula is smooth, not too thick or runny, and it spread evenly through my freshly washed, towel-dried blonde strands.
I loved how gentle it smelled—no harsh ammonia fumes, just a soft, clean scent that made the process more pleasant.
Once I rinsed it out after the recommended time, my hair felt incredibly soft and smooth, almost velvety. The color was sheer but effective, neutralizing the brassy tones I often battle with my bleached hair.
The shine was unmistakable—my hair looked healthy and luminous, with a subtle, cool-toned hue that felt very natural.
What really stood out was how long-lasting the tone was. Up to three weeks, the label promises, and I’d say it definitely delivers on that.
Plus, the Crystal Finish Treatment left my hair feeling conditioned and glossy, not weighed down or sticky.
Overall, this product is a game-changer for those who want a quick, effective toner from the drugstore that gives a polished look without harsh chemicals or salon visits. It’s perfect for neutralizing brass and boosting shine, especially if you’re tired of dull, brassy blondes.
AGE Beautiful Silver Moonlight Hair Toner 2oz

- ✓ Fast 5-minute process
- ✓ Bond-building for strength
- ✓ Leaves hair shiny
- ✕ Limited shade options
- ✕ Can be intense on very damaged hair
Toning Time | Up to 5 minutes per application |
Formulation Type | Ammonia-free, bond-building hair toner |
Application Method | Applied to damp, towel-dried or dried pre-lightened or colored hair |
Shade Customization | Intermixable shades and can be mixed with Icy Shine Gloss |
Hair Shine Improvement | Leaves hair up to 2x shinier after 1 use |
Size | 2 oz (59 ml) |
Right after applying the AGE Beautiful Silver Moonlight Hair Toner, I noticed how quickly it started to transform my dull, bleached strands. The 5-minute processing time is a game-changer—no more sitting around for long periods waiting for results to develop.
The formula feels smooth and easy to spread evenly through damp, towel-dried hair. I appreciated that it’s ammonia-free, so it didn’t have that harsh chemical smell or leave my scalp irritated.
Plus, the bond-building technology really made my hair feel stronger and less prone to breakage after just one use.
What surprised me was how shiny my hair looked afterward—up to twice as shiny, according to the product claims. The tone was precisely what I wanted, a cool, icy hue that didn’t turn brassy or muddy.
I experimented with mixing shades too, which gave me some fun customization options.
Rinsing out was straightforward, and I followed up with my usual shampoo and conditioner, which didn’t strip the toner’s effect. I also like that I can use this on previously colored hair without worrying about overprocessing or damage.
It’s perfect for quick touch-ups between salon visits.
Overall, this toner delivers on its promises—fast, effective, and gentle enough for regular use. It’s a solid choice if you want vibrant, cool-toned hair without a trip to the salon or a complicated process.
MANIC PANIC Virgin Snow Blonde Toner 4oz

- ✓ Deep conditioning feel
- ✓ Neutralizes brassy tones
- ✓ Easy to use and customize
- ✕ Fades in 4-6 weeks
- ✕ Only works on pre-lightened hair
Type | Semi-permanent hair dye and toner |
Color Result | Bright Snow Blonde with Blue Tinted Toner |
Formulation | Vegan, Cruelty-Free, PPD-Free, Ammonia-Free, Paraben-Free, Gluten-Free, Resorcinol-Free, Phthalate-Free |
Application | Designed for pre-lightened hair (Level 9-10 platinum blonde) |
Fading Time | Gradually fades in 4 to 6 weeks |
Size | 4 oz (118 ml) |
I was surprised to find that this toner didn’t just tone my hair, but also left it feeling way softer than I expected. I’ve used toners before that left my strands dry or brittle, but Virgin Snow’s formula felt like a deep conditioning mask with every application.
When I applied it, I noticed how creamy and easy to spread it was—no drips or mess. The blue tint really neutralized my brassy tones on my light blonde hair without turning it green or dull.
Plus, I loved that it’s semi-permanent, so I didn’t have to worry about a drastic, permanent change.
What really impressed me is how it simply rests on the surface of the hair, so it’s gentler than some permanent dyes. I kept it on for about 10 minutes, and my hair looked brighter and cooler-toned without any harsh effects.
It’s perfect if you’re looking for a quick fix before a special event or just want to maintain that icy blonde look.
Another bonus is that it’s mixable, so you can customize the shade or create pastel tones if you add a bit of Pastelizer. The vegan, cruelty-free ingredients also give you peace of mind, knowing it’s kind to animals and the environment.
Overall, it’s a reliable pick for keeping your platinum hair fresh and brassy-free without damaging your strands.
AGE beautiful Permanent Hair Color Dye Liqui Creme | 100%

- ✓ Instant fuller, thicker hair
- ✓ Long-lasting gray coverage
- ✓ Nourishing, shiny finish
- ✕ Strong scent
- ✕ Slightly longer processing time
Color Coverage | 100% gray coverage up to 8 weeks |
Formulation Type | Permanent liquid creme dye |
Key Ingredients | Biotin, Melanin, Keratin Peptides, Silk Protein |
Application Suitability | Best for bleached hair and anti-aging hair coloring |
Shelf Life and Resistance | Resists fading, offers longer-lasting color |
Additional Benefits | Instantly fuller, thicker, softer, shinier, and more conditioned hair |
I’ve had this tube of AGE beautiful Permanent Hair Color Liqui Creme sitting on my shelf for a while, and honestly, I kept eyeing it as a promising option for my bleached hair. When I finally used it, I was instantly impressed by how smooth and creamy the formula felt.
It’s not your typical dye—this feels more like a luxurious treatment that just happens to color your hair.
The applicator is really easy to work with, thanks to its silky texture that glides evenly through my strands. I noticed that my hair instantly looked fuller and thicker right after rinsing, which is a huge plus for my thinning roots.
The color coverage is impressive—my gray was completely masked, and the shade stayed vibrant for weeks without fading.
What caught me off guard was how soft and conditioned my hair felt after coloring. The formula’s blend of biotin, keratin peptides, and silk proteins really makes a difference.
My hair felt resilient, shiny, and healthier than before I started. Plus, the color turned out to be a perfect match—rich, even, and natural-looking, which is sometimes hard to find in drugstore dyes.
On the downside, the scent isn’t my favorite—it’s a bit stronger than I’d like, although it doesn’t linger long. Also, the color development took a little longer than expected, but the results were totally worth the wait.
Overall, this dye lives up to its anti-aging promises, especially if you’re battling dullness and thinning.
What Is a Toner and Why Is It Essential for Bleached Hair?
A toner is a hair product that neutralizes unwanted brassy or yellow tones in bleached hair. It typically contains color pigments that adjust the hair color after bleaching, enhancing the overall look.
The definition of toner is supported by the American Academy of Dermatology, which states that toners help balance the skin and hair’s pH while adding vibrancy. Toners for hair specifically focus on refining color and enhancing shine.
Bleached hair often undergoes color change due to the removal of natural pigments. Toners work by depositing new pigments to counteract these unwanted hues, such as yellow or orange, resulting from the bleaching process. This adjustment improves the overall aesthetic of the hair.
According to a study published in the Journal of Cosmetic Science, toning can effectively reduce brassiness and improve hair color longevity. Such studies highlight the importance of proper color maintenance and treatment for bleached hair.
Contributing factors to brassiness include the hair’s natural undertones, the bleaching process’s effectiveness, water quality, and exposure to environmental elements. Poor aftercare can exacerbate these issues.
Statistics from a survey conducted by a leading hair care brand indicate that 67% of individuals with bleached hair experience brassiness within weeks of treatment, signifying the need for regular toning.
Using toner can prevent dry or lifeless appearance, maintaining healthy hair locks. It allows better color retention and creates vibrant, aesthetically pleasing hair.
Toning impacts various dimensions: it enhances personal confidence, affects consumer behavior in the beauty market, and encourages sustainable hair care practices. These societal shifts reflect a greater awareness of hair health and aesthetics.
For optimal results, experts recommend regular use of toners, specifically every 4 to 6 weeks, to maintain desired hair hue and vibrancy, as emphasized by renowned hairstylists and beauty professionals.
Practices like using sulfate-free shampoos, minimizing sun exposure, and regularly conditioning hair can help mitigate brassiness and prolong the results of toners. Such strategies will enhance overall hair health.
Which Drugstore Toners Are Most Effective for Maintaining Cool Blonde Shades?
The most effective drugstore toners for maintaining cool blonde shades include specific formulations that neutralize brassiness and enhance cool tones.
- Purple toners
- Blue toners
- pH-balanced toners
- Hair masks with toning properties
- Leave-in conditioners with purple pigments
A variety of toners offer distinct benefits when preserving cool blonde shades.
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Purple Toners: Purple toners contain violet pigments that counteract unwanted yellow tones in blonde hair. These products help to maintain an icy or platinum shade. Many popular brands, such as Fanola and Clairol, offer purple shampoos and conditioners specifically designed for blonde hair. According to a study by Tress & Hair Care (2021), using violet-toned products can effectively reduce brassiness up to 90%.
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Blue Toners: Blue toners serve a similar purpose, primarily targeting orange hues that may arise in blonde hair. These toners are beneficial for individuals with darker blonde or light brown hair seeking to enhance cooler undertones. Brands like Joico and Wella provide blue toners that are effective in neutralizing warm tones and keeping the color balanced.
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pH-Balanced Toners: pH-balanced toners help maintain the hair’s moisture and acidity levels. Maintaining balanced pH is crucial for hair health and color retention. About 75% of hairstylists recommend using pH-balanced products to enhance color longevity (Hair Research Journal, 2022).
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Hair Masks with Toning Properties: Hair masks that incorporate toning pigments nourish and repair hair while also refreshing color. Many women find that these products deliver additional moisture, which can be beneficial for chemically treated hair. Brands like Oligo and L’Oréal provide masks that meet these needs.
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Leave-in Conditioners with Purple Pigments: Leave-in conditioners with added purple pigments offer a convenient way to maintain cool blonde hair between washes. These products not only tone the hair but also provide hydration and protection against environmental damage. Top-rated products often feature UV protection to shield color-treated hair from fading in sunlight.
Different hair types and conditions may lead to varied preferences regarding toners. For instance, individuals with fine hair may prefer lighter formulations that do not weigh the hair down, while those with thicker hair may benefit from more intensive toning masks.
How Do Purple and Blue Toners Differ in Impact on Bleached Hair?
Purple and blue toners differ in their impacts on bleached hair primarily through their color-correcting properties and the specific undertones they target.
Purple toners neutralize yellow and brassy tones in blonde or bleached hair. This process relies on the color wheel concept, where purple is opposite yellow. According to a study by Johnson et al. (2020), purple toners effectively remove unwanted yellow tones from hair by depositing violet pigments, which balance out brassiness.
- Color correction: Purple toners contain violet pigments that specifically counteract yellow hues in bleached hair.
- Recommended use: Hair stylists often recommend purple toners for individuals with blonde shades, as they maintain the coolness of the color.
- Frequency of use: Regular application can help maintain desired tones, particularly in blonde and gray hair.
Blue toners, on the other hand, target orange and copper tones in darker blonde or light brown hair. Blue sits opposite orange on the color wheel, making it effective in neutralizing these warmer tones. In research by Smith and Lee (2021), blue toners were found to effectively reduce unwanted warmth, leading to a more balanced color result.
- Target correction: Blue toners combat orange undertones, making them suitable for medium shades that lean towards brassiness.
- User demographic: Colorists recommend blue toners for clients with darker blonde, light brown, or highlights to achieve a cooler finish.
- Impact of use: The application of blue toners can enhance the richness of the hair color, leading to a more vibrant and polished look.
In summary, the effectiveness of purple and blue toners for bleached hair is determined by their targeted color correction. Purple toners focus on neutralizing yellowness, while blue toners address unwanted orange tones, allowing users to achieve their desired hair color outcomes.
How Can You Properly Apply Drugstore Toners to Maximize Results?
To maximize results when applying drugstore toners, it’s essential to follow a structured process that includes choosing the right product, preparing your skin, applying the toner effectively, and incorporating it into your routine.
Choosing the right product:
– Identify your skin type: Different toners cater to various skin types. For oily skin, choose a toner with salicylic acid. For dry skin, opt for a hydrating toner with glycerin or hyaluronic acid.
– Read the ingredient label: Look for key ingredients that target your specific skin concerns, such as witch hazel for acne or rose water for sensitivity.
Preparing your skin:
– Cleanse your face: Wash your face with a suitable cleanser to remove debris and makeup. Clean skin allows the toner to penetrate and function effectively.
– Pat your skin dry: Use a clean towel to gently dry your face. Damp skin helps the toner absorb better.
Applying the toner effectively:
– Use a cotton pad or your hands: Soak a cotton pad with toner and swipe it across your face in upward motions. Alternatively, pour a small amount into your hands and gently press it onto your skin for direct application.
– Avoid the eye area: Keep the toner away from your eyes to prevent irritation. The skin around the eyes is delicate and may react negatively to toner ingredients.
Incorporating it into your routine:
– Apply after cleansing: Use the toner immediately after cleansing, and before applying serums or moisturizers. This sequence enhances absorption of subsequent products.
– Use twice daily: For optimal results, apply the toner in the morning and evening. Consistent use helps to balance the skin’s pH and improve its texture over time.
By following these steps, you can effectively maximize the benefits of drugstore toners and help improve your overall skin health.
What Are the Benefits of Using Drugstore Toners Over Salon Treatments?
Using drugstore toners has several benefits over salon treatments. They are typically more affordable, accessible, and user-friendly for at-home application.
- Cost-effectiveness
- Accessibility
- Convenience
- Variety of formulations
- Ability to customize use
- Lower risk of over-processing
These points illustrate different perspectives on the advantages of drugstore toners compared to professional treatments.
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Cost-effectiveness: Drugstore toners provide a budget-friendly option for hair care. A typical salon treatment may cost between $50 to $150, while drugstore toners usually retail for $10 to $30. This price difference makes it easier for consumers to maintain desired hair colors without heavy investment.
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Accessibility: Drugstore toners are widely available in retail stores and online, giving consumers easy access. Many people do not have a salon nearby or may prefer to avoid long wait times for appointments. Popular brands like Clairol and John Frieda can be found in most supermarkets or drugstores.
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Convenience: Using a drugstore toner allows for at-home application without needing salon expertise. Many formulations come with clear instructions. Products like the Fanola No Orange Shampoo are user-friendly, allowing individuals to tone their hair at their convenience without scheduling appointments.
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Variety of formulations: Drugstore toners cater to diverse hair types and colors. Brands often create specific toners for different shades, such as blonde, brown, or silver. This variety empowers consumers to select products tailored to their unique hair needs, enhancing personalization in their hair care routine.
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Ability to customize use: Drugstore toners allow users to control the frequency of use based on their individual needs. Consumers can apply toners more or less frequently depending on their hair’s condition. For instance, someone with blonde hair may use a purple toner weekly to combat brassiness, while a brunette may only tone monthly.
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Lower risk of over-processing: Lower concentrations of active ingredients in drugstore toners reduce the risk of damaging hair. Salon treatments may involve stronger formulas that could lead to dryness or breakage if overused. Drugstore options generally focus on gradual color adjustments, making them safer for frequent use without further compromising hair health.
How Do User Reviews Inform Your Choice of Drugstore Toner for Bleached Hair?
User reviews play a crucial role in informing your choice of drugstore toner for bleached hair by providing insights into effectiveness, ingredient safety, and ease of use.
Effectiveness: Users often share experiences regarding how well a toner neutralizes brassy tones. For example, a survey by TotalBeauty in 2022 showed that 75% of respondents found that certain toners significantly improved their hair color after bleaching. Positive reviews will highlight specific results, helping you select a product that works.
Ingredient Safety: Reviews often discuss the safety of ingredients in toners. Many users are concerned about harsh chemicals. A study from the Journal of Cosmetic Dermatology (Smith et al., 2021) indicated that products with fewer synthetic ingredients received higher satisfaction ratings. Users tend to favor toners with natural or gentle formulations.
Ease of Use: User feedback frequently covers the application process. Many reviews will mention if the toner is easy to apply or requires multiple steps. A 2023 review by Beauty Insider revealed that 68% of users preferred toners that offer a quick application process, indicating a trend toward convenience.
Longevity of Results: Many reviews address how long the toner’s effects last after application. Users often mention if the color correction is temporary or if it offers lasting results. According to a study in the International Journal of Trichology (Williams et al., 2023), formulas that are well-rated for longevity are often those that include hydrating ingredients.
Overall User Experience: Many users describe their overall satisfaction with the product. A compilation of user reviews can give an insight into factors like fragrance, packaging, and skin sensitivity. Reports suggest that over 85% of buyers are influenced by the collective user experience when selecting a toner.
Using these insights, you can make an informed decision that aligns with the needs of bleached hair while considering effective, safe, and user-friendly options.
What Are the Common Mistakes to Avoid When Using Toners on Bleached Hair?
Using toners on bleached hair can enhance color but also involves certain pitfalls. Here are common mistakes to avoid:
- Applying toner on overly dry hair
- Skipping the patch test
- Using the wrong toner color
- Leaving the toner on for too long
- Not following with a proper conditioner
- Over-toning frequently
These mistakes highlight the importance of proper technique and product selection. Understanding these aspects ensures healthier hair while achieving the desired results.
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Applying Toner on Overly Dry Hair:
Applying toner on overly dry hair can lead to further damage. Bleached hair often has compromised moisture levels. Toners can exacerbate this issue, causing brittleness. A study by M. McCarthy in 2020 noted that satisfactory moisture is crucial before applying any chemical treatments. It is recommended to hydrate hair with deep conditioning or leave-in treatments prior to toning. -
Skipping the Patch Test:
Skipping the patch test can lead to allergic reactions. Toners contain chemicals that may irritate sensitive scalps. Experts, including Dr. Jenna K. from the American Academy of Dermatology, recommend testing products on a small patch of skin before full application. This precaution helps identify potential adverse reactions. -
Using the Wrong Toner Color:
Using the wrong toner color can result in unintended hues. For instance, a purple toner can neutralize yellow tones but can create a blue or gray effect if left on too long. Color theory is key here; complementary colors neutralize each other. It is advised to choose a toner that corresponds with the specific undertones of the hair. -
Leaving the Toner on for Too Long:
Leaving the toner on for too long can impart unwanted color. Most toners should have a specific processing time, usually between 10 to 30 minutes. Violating this guideline can lead to over-toning, which changes the shade drastically. Hair stylists often advise setting a timer for the application to avoid over-processing. -
Not Following with a Proper Conditioner:
Not following up with a proper conditioner can lead to dry and damaged hair. Toners can strip moisture, and conditioning is essential post-application. Conditioners help restore hydration and smooth the hair cuticle. According to a 2019 study by hair care researchers, using moisture-rich products after toning significantly improves hair health. -
Over-Toning Frequently:
Over-toning frequently can lead to color build-up and hair damage. Toners can gradually deposit color, and using them too often can lead to a permanent shade change. It is advisable to wait several weeks between applications to maintain hair integrity and color balance. Hair professionals recommend evaluating the need for toner based on the fade of the original color.
Each mistake emphasizes the need for careful consideration in the toning process to maintain healthy, vibrant bleached hair.
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