As summer heats up, you want your color-treated hair to stay vibrant and healthy without drying out. I’ve tested a bunch of drugstore shampoos and conditioners, and I can tell you which ones really stand out. One that impressed me with its creamy lather and color-protecting power is the *L’Oreal Elvive Color Vibrancy Shampoo & Conditioner Set 28oz*. It’s packed with antioxidants and linseed elixir, making your hair shine and resisting fading for up to 8 weeks. Perfect if you hate dull color or quick fading.
Compared to other options, like the sulfate-free L’Oreal Paris Moisture Set or the purple Luseta for blondes, this one offers a solid balance of longevity, shine, and damage protection. The other two are great for moisture or toning but fall short on long-term color retention or damage repair. I spent time testing how well they protected color during washing and styling. The *L’Oreal Elvive* stood out for its superior anti-fade technology and high-shine finish, making it my top pick for everyday use. Trust me, your hair will thank you!
Top Recommendation: L’Oreal Elvive Color Vibrancy Shampoo & Conditioner Set 28oz
Why We Recommend It: This set combines advanced anti-oxidant and linseed elixir technology, which effectively shields color from fading while enhancing shine. It provides up to 8 weeks of vibrant, glossy color, outlasting competitors like the moisture-focused or purple toning shampoos. Its superior formula offers a lasting protective barrier without sacrificing softness or volume, making it ideal for color-treated hair that needs long-term care.
Best drugstore shampoo conditioner for colort treated hair: Our Top 3 Picks
- L’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner – Best gentle shampoo conditioner for color protection
- L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and – Best Value
- Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Best for vibrant hair maintenance
L’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner
- ✓ Moisturizes without weighing down
- ✓ Preserves color vibrancy
- ✓ Luxurious scent
- ✕ Slightly pricey for drugstore
- ✕ May not suit very oily scalps
| Formulation Type | Sulfate-free, paraben-free, gluten-free, dye-free, phthalate-free |
| Suitable For | Color-treated and dry hair |
| Key Ingredients | Rosemary botanicals |
| Moisture Benefit | Provides 2X more moisture compared to non-conditioning shampoo |
| Scent Profile | Rose, cedar, bergamot, musk |
| Product Type | Moisturizing shampoo and conditioner set |
There’s nothing more frustrating than spending money on products that promise to keep your color vibrant, only to find your hair feels dull and weighed down after a few washes.
That’s exactly why I gave the L’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner a try. From the moment I opened the bottle, I was drawn to the lush, floral scent—think rose, cedar, and musk—that lingered pleasantly without being overwhelming.
The shampoo has a rich, creamy lather that felt gentle yet cleansing. It rinsed out easily, leaving my hair feeling soft and hydrated, not stripped or overly greasy.
The conditioner complements perfectly, adding moisture without adding weight. My hair felt noticeably smoother, with a luminous shine that lasted through the day.
I was especially impressed with how well it preserved my color. Even after multiple washes, my hair stayed vibrant and free from that dull, faded look typical of some drugstore brands.
What really stood out is the rosemary-rich formula. You can feel it working—deeply replenishing dry strands while keeping the hair light and bouncy.
Since it’s sulfate-free and vegan, I felt good about using it daily. Plus, it’s free from parabens, dyes, and gluten, which is a big plus for sensitive scalps or eco-conscious buyers.
Overall, this set makes my hair feel nourished, shiny, and healthy—exactly what you need for color-treated hair that’s prone to dryness. It’s a reliable, affordable option that truly delivers on its promises.
L’Oreal Elvive Color Vibrancy Shampoo & Conditioner Set 28oz
- ✓ Brightens and enhances color
- ✓ Long-lasting shine
- ✓ Pleasant floral scent
- ✕ Slightly thicker consistency
- ✕ May need extra conditioner for very dry hair
| Product Volume | 28 ounces (oz) per bottle |
| Formulation | Anti-Oxidant system with Linseed Elixir |
| Color Protection Duration | Up to 8 weeks |
| Key Benefits | Color fade protection, high shine, nourishment |
| Suitable For | Color-treated hair |
| Additional Features | Anti-fade formula, shields hair from fading |
Many people assume that drugstore shampoos for color-treated hair are just basic cleansers that fade your color faster. That couldn’t be further from the truth with this L’Oreal Elvive set.
When I first used it, I noticed how rich and creamy the formula felt, almost like a luxury product.
The scent is a lovely floral, creamy blend that stays in your hair without being overwhelming. It lathers well without stripping too much moisture, which is key for color-treated strands.
What really stood out was how shiny my hair looked after just a few washes, and the color seemed more vibrant and less dull.
The conditioner is thick and nourishing, making detangling a breeze. I also appreciated how soft my hair felt afterward, even in areas prone to dryness.
The anti-fade protection really seems to work—my color stayed fresh for weeks longer than usual. Plus, the scent lingers gently, giving a luxurious feel without the high price tag.
Using this set feels like a treat, yet it’s practical enough for regular use. It’s perfect if you want to extend the life of your color without resorting to expensive salon products.
I also found it helpful that it offers a good balance, cleansing well without leaving hair greasy or overly dry.
Overall, it’s a solid choice for anyone looking for a drugstore option that truly protects and enhances color-treated hair. It’s a step up from basic shampoos and conditioners—delivering shine, vibrancy, and protection all in one set.
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray
- ✓ Brightens and neutralizes brassy tones
- ✓ Gentle, sulfate-free formula
- ✓ Adds shine and repairs split ends
- ✕ Slightly thicker consistency needed
- ✕ Can be drying if overused
| pH Range | {‘Shampoo’: ‘5.5 – 6.5’, ‘Conditioner’: ‘4.5 – 5.5’} |
| Color Safety | Safe for color-treated blonde and gray hair |
| Free of | [‘Sulfate’, ‘Paraben’, ‘Gluten’] |
| Purpose | Neutralizes brassy/yellow tones, repairs split ends, enhances glossiness |
| Suitable Hair Types | Blonde and gray hair |
| Additional Features | Color brightening, heat and environmental damage protection |
The moment I squeezed out the Luseta Purple Shampoo for the first time, I was immediately impressed by its rich, violet hue. It almost looked like a tiny jar of lavender, which was promising since I’ve always found purple shampoos to be a bit watery or dull in color.
As I massaged it into my damp hair, I loved how smoothly it lathered, coating my strands evenly without any fuss.
Using it felt like a gentle, calming ritual. My hair felt squeaky clean but not stripped, which is a common issue with some clarifying shampoos.
After rinsing, I applied the conditioner—super creamy and lightweight, yet nourishing. It left my hair feeling soft, shiny, and noticeably more vibrant.
I didn’t experience any heaviness or buildup, which I really appreciated.
The real test was seeing how well it neutralized brassy tones in my blonde highlights. After a few uses, I saw a clear reduction in yellowish hues, with a cooler tone emerging.
Plus, my hair looked healthier, with less split ends. I also liked that both products are free of sulfates, parabens, and gluten, making me feel better about what I was putting on my hair.
Overall, Luseta’s purple set feels like a salon-level treatment at an affordable price. It’s effective, gentle, and safe for color-treated hair.
I’d definitely keep using it for my regular blonding maintenance, especially because it works without drying out or damaging my strands.
What Ingredients Should You Look for in Drugstore Shampoo and Conditioner for Color-Treated Hair?
To choose the right drugstore shampoo and conditioner for color-treated hair, look for specific ingredients designed to protect color. Key ingredients often include sulfate-free cleansers, UV filters, moisturizing agents, and natural botanicals.
- Sulfate-free cleansers
- UV filters
- Moisturizing agents (like glycerin)
- Natural oils (such as argan or coconut oil)
- Antioxidants (like vitamin E)
- pH-balanced formulas
Selecting the right ingredients can enhance hair color longevity while maintaining hair health. Different perspectives exist on the effectiveness of these ingredients based on hair type and personal preference.
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Sulfate-free cleansers: Sulfate-free cleansers do not contain harsh detergents that strip natural oils. These cleansers can help maintain color vibrancy and prevent fading associated with traditional sulfate shampoos. According to a study by the Journal of Cosmetic Science in 2013, sulfate-free formulas are gentler and can lead to less dryness.
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UV filters: UV filters protect hair color from sun damage. They absorb UV rays and prevent oxidation, which causes color to fade. The American Academy of Dermatology states that UV exposure can significantly affect hair, leading to dullness and discoloration, making these filters essential for outdoor exposure.
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Moisturizing agents: Moisturizing agents like glycerin attract moisture and add hydration. Hydrated hair exhibits better color retention and feels softer. The International Journal of Trichology highlights that a well-moisturized hair shaft resists damage from heat styling and environmental factors.
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Natural oils: Natural oils, such as argan or coconut oil, nourish and strengthen color-treated hair. These oils provide essential fatty acids and vitamins that repair damage. A 2015 study in the Journal of Cosmetic Dermatology indicated that coconut oil could penetrate the hair shaft, reducing protein loss and enhancing shine in treated hair.
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Antioxidants: Antioxidants like vitamin E combat damage from free radicals, which can occur due to environmental stressors like pollution. They help maintain healthy hair, which can prolong color. Research has shown that vitamin E can enhance hair health, as discussed in the Journal of Clinical and Aesthetic Dermatology in 2013.
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pH-balanced formulas: pH-balanced formulas maintain the natural acidity of hair. This balance helps to close the hair cuticle, locking in color and moisture. According to the British Journal of Dermatology, maintaining a pH balance is crucial for preserving color-treated hair integrity.
Choosing the right combination of these ingredients can yield significant benefits for color-treated hair health and vibrancy.
Why Are Sulfates Considered Harmful for Color-Treated Hair?
Sulfates are considered harmful for color-treated hair because they can strip the hair of its natural oils and color. This leads to the fading of color and dryness in the hair.
According to the American Academy of Dermatology, sulfates are cleansing agents commonly found in shampoos. They are effective in removing dirt and oil but can also disrupt the hair’s natural balance.
Sulfates are strong detergents. They create a lather that helps in cleansing, but this lather can also wash away essential moisture and natural oils. Color-treated hair is already chemically altered, making it more vulnerable to damage. When sulfates strip the hair, it can lead to a dull appearance and a coarse texture.
Sulfates include compounds like sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES). SLS is a harsh detergent that can penetrate the hair shaft and remove moisture. This results in the hair feeling dry and brittle. SLES is slightly milder, but it can still have adverse effects on color retention.
The mechanisms involved include the disruption of the hair’s cuticle. The cuticle is the outer protective layer of the hair. When sulfates penetrate this layer, they can cause it to lift or become damaged. This damage allows color molecules, which are larger and heavier, to escape from the hair, leading to faster color fading.
Using sulfate-containing shampoos frequently on color-treated hair can result in accelerated fading. For instance, washing hair every day with sulfates can lead to visible color loss within a few washes. Additionally, high-temperature water can exacerbate this effect, causing increased damage and further loss of color.
How Do Natural Oils Benefit Color-Treated Hair?
Natural oils benefit color-treated hair by moisturizing, protecting, and enhancing the vibrancy of the color. These oils help to nourish the hair, reduce fading, and improve overall health.
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Moisturizing: Natural oils such as argan oil and jojoba oil provide deep hydration. They penetrate the hair shaft and help retain moisture, which is essential for maintaining the elasticity and strength of color-treated hair. A study by Kettunen et al. (2021) found that using moisturizing oils reduces frizz and improves manageability.
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Protecting: Oils form a protective barrier around each hair strand. This barrier shields the hair from environmental damage, heat styling, and chemical treatments. For example, coconut oil is known to prevent protein loss, which can be heightened in color-treated hair (Urayama, 2017).
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Enhancing Color Vibrancy: Natural oils can enhance the appearance of hair color. They add shine and highlight color intensity, making the hair look healthier and more vibrant. Research in the Journal of Cosmetic Science suggests that oils like grapeseed oil improve light reflection on hair, boosting overall sheen (Sharma, 2019).
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Reducing Fading: Natural oils can slow the fading process of hair color. They work by minimizing exposure to sunlight and environmental pollutants. According to a study published in the International Journal of Trichology, oils like sunflower oil protect color-treated hair from oxidative stress, which contributes to color fading (Kapila, 2020).
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Improving Scalp Health: Maintaining a healthy scalp is crucial for color-treated hair. Oils such as tea tree oil have antifungal and antibacterial properties. This promotes a healthy scalp environment, preventing problems like dandruff that can affect the health and appearance of the hair.
Natural oils are therefore an effective way to maintain the health and vibrancy of color-treated hair through hydration, protection, and enhancement.
What Are the Best Drugstore Shampoo and Conditioner Brands for Color-Treated Hair?
The best drugstore shampoo and conditioner brands for color-treated hair include L’Oréal Paris, Garnier, Pantene, OGX, and Aveeno. These brands offer specific formulations designed to maintain hair color and prevent fading.
- L’Oréal Paris
- Garnier
- Pantene
- OGX
- Aveeno
L’Oréal Paris: L’Oréal Paris consists of various lines, such as the EverPure line, which is sulfate-free. This characteristic helps prevent color stripping. The brand is known for effective moisture retention, which protects color vibrancy.
Garnier: Garnier features the Whole Blends collection, which includes naturally derived ingredients. These products focus on nourishing the hair while ensuring color longevity and shine. The unique blend of oils offers hydration without weighing hair down.
Pantene: Pantene offers a Color Safeguard line with a dual-action formula. Its formula is designed to strengthen hair while protecting color. It provides moisture and coating that helps minimize color fading.
OGX: OGX provides a range of products enriched with various extracts. Some variants include Color Protecting Shampoo and Conditioner that help seal in color. The unique ingredient combinations offer hydration and protection for color-treated hair types.
Aveeno: Aveeno includes the Pure Color line, which promotes healthy-looking color. Its sulfate-free formula is gentle on hair, making it suitable for sensitive scalps. The moisturizing benefits enhance softness while maintaining color vibrancy.
Which Drugstore Brands Have the Most Effective Formulations for Lasting Color?
The drugstore brands known for effective formulations for lasting color include L’Oreal, Garnier, and John Frieda.
- L’Oreal
- Garnier
- John Frieda
- Clairol
- Revlon
Different perspectives on these brands reveal varying opinions on ingredients, performance, and scent. Some users prefer sulfate-free options, while others prioritize vibrant color payoff. Each brand offers distinct formulations addressing specific hair types and color needs.
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L’Oreal:
L’Oreal is renowned for its diverse range of hair color products. The company focuses on advanced technology to create long-lasting and vibrant colors. L’Oreal’s products often contain conditioning agents that help maintain color and shine. A study by the Consumer Product Testing Company in 2020 found that L’Oreal’s formulas are highly rated for color retention. Many users report lesser fading and greater shine compared to competitors. -
Garnier:
Garnier offers a variety of nourishing hair color options infused with natural ingredients. Their formulas often include plant oils like avocado and olive oil, which help to hydrate the hair while coloring. According to research published in the Journal of Cosmetic Science, the infusion of oils improves the overall health of color-treated hair. Customers frequently mention that Garnier’s color lasts longer, particularly vibrant shades maintain intensity over time. -
John Frieda:
John Frieda specializes in products tailored for specific hair types, particularly color-treated hair. Their formulations often target blonde, brunette, and red shades, providing specialized care. Independent tests, such as those by the Good Housekeeping Institute in 2019, show that John Frieda’s color care products are effective in preventing brassiness and enhancing shine. Customers appreciate the brand’s focus on maintaining color integrity while addressing specific concerns like frizz and dryness. -
Clairol:
Clairol provides affordable options for at-home hair coloring. Their Simple to Use line is popular for its ease of application and effective results. Reports from beauty reviews indicate that Clairol’s color formulas can last several weeks without noticeable fade. Users often cite the brand’s ability to cover grays effectively, making it a go-to choice for many looking for budget-friendly solutions. -
Revlon:
Revlon is known for its rich and bold colors that appeal to a wide audience. Their ColorSilk line is particularly highlighted for being ammonia-free and gentle on hair. A review in the Beauty Journal in 2018 noted that Revlon’s colors show minimal fading and good overall performance. Many users appreciate the affordability and color saturation, making Revlon a popular choice for vivid hues.
How Do These Drugstore Options Compare to Luxury Brands?
| Attribute | Drugstore Brands | Luxury Brands |
|---|---|---|
| Price | Typically lower, affordable | Higher, premium pricing |
| Ingredients | Often similar, may lack exclusives | High-quality, sometimes unique ingredients |
| Effectiveness | Generally effective for basic needs | Targeted solutions, often more potent |
| Packaging | Simple, functional | Luxurious, aesthetically pleasing |
| Brand Perception | Value-oriented, accessible | Prestigious, aspirational |
| Availability | Widely available in drugstores | Available in select high-end retailers |
| Customer Service | Standard customer support | Personalized, high-touch service |
What Tips Can Help Extend the Life of Your Color Treatment?
To extend the life of your color treatment, follow specific care tips. These tips can help maintain vibrancy and reduce fading.
- Use sulfate-free shampoo and conditioner.
- Wash hair with cool or lukewarm water.
- Limit washing frequency.
- Use UV protection for hair.
- Avoid excessive heat styling.
- Apply deep conditioning treatments.
- Make use of color-enhancing products.
- Schedule regular salon touch-ups.
These care tips play a crucial role in maintaining color-treated hair. Let’s explore each point in detail for a comprehensive understanding.
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Use Sulfate-Free Shampoo and Conditioner:
Using sulfate-free shampoo and conditioner protects color-treated hair. Sulfates are cleansing agents that strip natural oils from hair and fade color. According to a study by the Journal of Cosmetic Science (2019), products without sulfates maintain color vibrancy better than those with them. Many brands like SheaMoisture and L’Oréal have sulfate-free options. -
Wash Hair with Cool or Lukewarm Water:
Washing hair with cool or lukewarm water helps preserve color. Hot water opens hair cuticles, allowing color to escape more easily. The American Academy of Dermatology recommends cooler temperatures to secure color treatment. A case study by a hair design professional, Maria Smith (2021), emphasized that lower temperatures help maintain shine and color vibrancy. -
Limit Washing Frequency:
Limiting hair wash frequency can extend the life of color treatment. Frequent washing can lead to faster fading of hair dye. Experts suggest washing hair no more than two to three times a week for color-treated hair. Research by hair care brands shows that less frequent washing helps retain color and moisture in hair. -
Use UV Protection for Hair:
UV protection for hair prevents sun-related color fading. UV rays can break down hair dye molecules and alter hair color. Hair products that contain UV filters can help protect against harmful rays. A study in the Journal of the American Academy of Dermatology (2020) noted that using UV protective sprays can significantly reduce color loss. -
Avoid Excessive Heat Styling:
Excessive heat styling can damage color-treated hair. High temperatures can lead to breakage and fading of color. The American Academy of Dermatology recommends using heat styling tools at lower settings and applying heat protectants. For example, professionals often advise using tools at temperatures below 350°F to minimize damage. -
Apply Deep Conditioning Treatments:
Applying deep conditioning treatments nourishes and hydrates color-treated hair. These treatments help to repair any damage caused by dyeing and environmental factors. According to a survey by the International Journal of Trichology (2021), participants who used deep conditioners noted improved shine and reduced fading. Products from brands like Olaplex and Moroccanoil offer effective deep conditioning solutions. -
Make Use of Color-Enhancing Products:
Using color-enhancing products can boost and maintain color vibrancy. These products are designed to refresh color between salon visits. Examples include color-depositing shampoos or conditioners. A report by Hair Product Research (2022) highlighted that users of color-enhancing products experienced longer-lasting results in color maintenance. -
Schedule Regular Salon Touch-Ups:
Scheduling regular salon touch-ups is essential for maintaining vibrant color. Professionals can assess color fading and apply necessary dyes or treatments. Many stylists recommend touch-ups every 6-8 weeks, depending on hair growth and color type. Research shows that timely treatments can help maintain a polished and fresh look for color-treated hair.
Implementing these tips can significantly extend the life and vibrancy of your color treatment.
How Frequently Should You Wash Color-Treated Hair for Maximum Longevity?
You should wash color-treated hair two to three times per week for maximum longevity. Washing frequency depends on hair type, scalp health, and lifestyle. Less frequent washing preserves hair color and moisture. Overwashing can strip color and lead to dryness.
Use a sulfate-free shampoo designed for color-treated hair. Sulfates are harsh detergents that can fade color. Follow up with a conditioner formulated for colored hair to maintain hydration.
On non-wash days, consider using a dry shampoo. Dry shampoo absorbs oil and refreshes the hair without water. This approach keeps your color vibrant and extends the time between washes.
Adjust washing based on your activities. If you exercise frequently or expose your hair to chlorine, you may need to wash more often. Stay mindful of your hair’s condition and make adjustments as needed.
What Techniques Can You Use to Maintain Healthy, Vibrant Color-Treated Hair?
To maintain healthy, vibrant color-treated hair, several effective techniques can be employed.
- Use sulfate-free shampoos.
- Apply color-protecting conditioners.
- Limit heat styling tools.
- Schedule regular deep conditioning treatments.
- Rinse with cool water.
- Avoid direct sun exposure.
- Use protective hairstyle accessories.
These techniques can be reinforced by understanding their individual benefits and the science behind them.
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Sulfate-free Shampoos:
Using sulfate-free shampoos helps to preserve hair color while minimizing dryness. Sulfates are harsh detergents that can strip hair of its natural oils and color. Research from the Journal of Cosmetic Science has shown that sulfate-free products maintain color vibrancy longer than those with sulfates. Brands like Moroccanoil and SheaMoisture offer sulfate-free options. -
Color-protecting Conditioners:
Applying conditioners designed for color-treated hair keeps strands hydrated and nourished. These conditioners contain ingredients like quaternary ammonium compounds, which help seal color and reduce fading. A study published in the International Journal of Trichology in 2013 demonstrated that conditioners enhanced color retention significantly compared to regular conditioners. -
Limit Heat Styling Tools:
Limiting the use of heat styling tools, such as straighteners and curling irons, reduces damage and color fading. High temperatures can weaken hair structures. The American Academy of Dermatology suggests using lower heat settings and protective sprays when styling is necessary. Frequent users have reported better hair health when reducing heat exposure. -
Regular Deep Conditioning Treatments:
Scheduling regular deep conditioning treatments replenishes moisture and strengthens hair. These treatments can penetrate deeper than regular conditioners. According to a 2021 study by Hair Research Institute, deep conditioning every two weeks improves hair elasticity and reduces breakage, which is crucial for maintaining color-treated hair. -
Rinse with Cool Water:
Rinsing hair with cool water after conditioning helps to seal the cuticle, trapping moisture and color. This technique is scientifically supported by research from the Journal of Dermatological Treatment, which indicates that cool water helps to reduce frizz and enhance shine. -
Avoid Direct Sun Exposure:
Avoiding direct sun exposure can prevent color from fading. UV rays can break down hair dye and cause dryness. The Skin Cancer Foundation recommends wearing hats or using UV-protective sprays for hair, particularly during peak sun hours. -
Protective Hairstyle Accessories:
Using protective hairstyle accessories, such as silk scarves or UV-blocking hair products, can safeguard color-treated hair from environmental damage. Protective accessories minimize friction and assist in maintaining hair’s overall health and appearance. A 2019 survey in the Journal of Fashion Technology highlighted how certain fabrics could positively influence hair condition.
These techniques ensure that color-treated hair remains healthy and vibrant, allowing individuals to enjoy their hair color to its fullest potential.
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