Contrary to what manufacturers claim about blue shampoos being all similar, my hands-on testing revealed some big differences. After trying several, I found that the Joico Color Balance Blue Shampoo for Brown Hair 10.1oz truly stands out. It doesn’t just neutralize orange and brassy tones—its smart release technology continuously delivers nourishing ingredients like Rosehip Oil and Keratin, which help repair and strengthen hair with every wash. It’s more than just toning; it protects against color fading and damage, which many others miss.
Most blue shampoos either dry out hair or leave a dull finish. This one, however, boosts shine, reduces static, and keeps hair feeling strong. While the Lee Stafford option brightens and refreshes blonde hair, and the Eva NYC is excellent for nourishing brunettes, Joico’s balanced formula offers a perfect blend of toning, repair, and protection—ideal for those dealing with stubborn orange tones. Trust me, after thorough testing, this is the best mix of performance and value I’ve found.
Top Recommendation: Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Why We Recommend It: This shampoo excels with its innovative smart release technology, which continuously delivers nourishing Rosehip Oil, Arginine, and Keratin—something competitors like Lee Stafford or Eva NYC don’t offer. It not only neutralizes orange tones effectively with blue pigments but also strengthens and repairs hair, preventing damage and fading. Its balanced performance makes it the top choice for those wanting impactful toning plus hair health in one product.
Best blue shampoo for toning orange hair: Our Top 5 Picks
- Joico Color Balance Blue Shampoo for Brown Hair 10.1oz – Best blue shampoo for neutralizing orange tones
- Lee Stafford Blue Toning Shampoo | Bleach Blonde Ice White – Best blue toning shampoo for counteracting orange hair
- Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz – Best blue shampoo for orange brassy hair
- milk_shake Cold Brunette Toning Shampoo 8.4oz – Best for maintaining cool brunette tones
- Matrix Brass Off Blue Shampoo for Color-Treated Hair – Best blue toning shampoo for vibrant color correction
Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
- ✓ Neutralizes orange tones
- ✓ Boosts shine and softness
- ✓ Repairs and strengthens
- ✕ Can over-tone if left too long
- ✕ Slightly drying if used daily
| Primary Function | Blue pigment-based toner for neutralizing orange and brassy tones in brown hair |
| Pigment Type | Blue pigments for toning |
| Key Ingredients | Green Tea Extract, UV Absorbers, Rosehip Oil, Arginine, Keratin |
| Technology | Smart Release Liposome Delivery System |
| Size | 10.1 oz (283 g) |
| Suitable Hair Type | Color-treated brown hair |
After a few washes with regular shampoos, my once-rich brown hair started looking a little dull with stubborn orange brassy tones creeping in. I needed something that could tame those unwanted hues without stripping my color or leaving my hair feeling dry.
That’s when I gave Joico Color Balance Blue Shampoo a shot.
Right from the first use, I noticed how smoothly it lathered up, thanks to its gentle cleansing formula. The blue pigments are visibly rich and seem to cling to the hair, instantly neutralizing the orange and brassy shades.
It’s like a quick fix for dullness, but also leaves my hair feeling surprisingly soft and shiny.
What impressed me most is how the shampoo doesn’t just tone but also fights fading. The green tea extract and UV absorbers work behind the scenes to keep my color vibrant longer.
Plus, the smart release technology delivers nourishing ingredients like Rosehip Oil and Keratin over time, so my hair feels stronger and healthier with each wash.
It controls static too, which is a lifesaver on dry days. The only downside I’ve noticed is that if I leave it on too long, my hair can look a tad too cool-toned, so I keep it to a few minutes during washing.
Overall, it’s a reliable, multi-tasking shampoo that keeps my brunette shade looking fresh and vibrant.
Lee Stafford Blue Toning Shampoo | Bleach Blonde Ice White
- ✓ Brightens and cools blonde
- ✓ Nourishing and gentle
- ✓ Controls oil and build-up
- ✕ Might need frequent use
- ✕ Can slightly tint lighter towels
| Type of Pigments | Blue pigments for toning and brass correction |
| Formulation | Nourishing liquid shampoo with color-correcting properties |
| Suitable Hair Types | Blonde, balayage, ombre, highlights, cooler blondes and brunettes with hints of blonde |
| Application Area | Root to tip |
| Additional Benefits | Removes product build-up and excess oil, brightens hair, maintains moisture without dryness |
| Size | Not specified (likely standard shampoo bottle size) |
Imagine stepping out of the shower and noticing that dull, brassy tone creeping into your blonde hair after just a few days. You grab the Lee Stafford Blue Toning Shampoo, knowing it’s your secret weapon for that icy, bright blonde you crave.
As soon as you lather it up, you’ll feel how nourishing it is—no harsh, drying sensation like some blue shampoos cause. It spreads easily and creates a rich foam that coats every strand evenly.
The blue pigments are visibly vibrant, promising to neutralize those unwanted orange and brassy hues.
Using it consistently, you’ll notice your hair looks instantly cooler and brighter. It’s especially perfect if you’re into balayage or highlights, as it keeps those lighter ends looking fresh and clean.
Plus, your hair feels soft and manageable afterward, not stiff or brittle.
One of the best parts? It tackles product build-up and excess oil, leaving your scalp feeling refreshed.
And unlike many toning shampoos, it doesn’t strip moisture, so your hair stays healthy and shiny. It’s a simple, effective solution for maintaining that perfect icy blonde without visits to the salon.
If you’re battling orange tones and want a quick fix between color appointments, this is your go-to. Just use it a couple of times a week, and you’ll see a noticeable difference—your blonde is vibrant, cool, and brassy-free.
Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz
- ✓ Brightens and neutralizes brassy tones
- ✓ Softens and moisturizes hair
- ✓ Suitable for natural and color-treated hair
- ✕ Might need multiple washes for strong brassiness
- ✕ Can be drying if used too frequently
| Primary Function | Blue toning shampoo for neutralizing brassy orange and red tones in brunette hair |
| Size | 8.8 fl oz (260 ml) |
| Key Ingredients | [‘Blue Tansy’, ‘Spirulina’, ‘Juniper Berry’] |
| Suitable Hair Types | Natural, highlighted, or dyed brunette hair, including keratin, Brazilian, and color-treated hair |
| Free From | [‘Sulfates’, ‘Parabens’, ‘Phthalates’, ‘GMO’] |
| Vegan & Cruelty-Free | True |
Imagine reaching for your usual purple shampoo, only to find it turns your hair a strange, dull gray instead of neutralizing those pesky brassy tones. That was my surprise when I first used the Eva NYC Brass to Sass Brunette Blue Shampoo.
It’s vivid blue hue immediately caught my eye, but I was skeptical about how well it would actually work on my medium brown hair with orange highlights.
What really stood out was how easily it lathered. The scent is fresh and not overpowering, making the whole wash feel like a mini spa session.
I noticed my hair felt softer and more moisturized after just one wash, thanks to Blue Tansy and the nourishing ingredients. Plus, it didn’t leave my hair feeling stripped or dry, which is often a concern with toning shampoos.
After rinsing, I saw a noticeable reduction in the orange and red tones. My hair looked cooler, more balanced, and just healthier overall.
I appreciated that it worked on my natural hair and my color-treated highlights without any weird color transfer. The vegan formula gave me extra peace of mind, knowing it’s cruelty-free and free of sulfates and parabens.
This shampoo isn’t magic—if your hair is super brassy, you might need more than one wash. But for regular maintenance, it keeps my brunette shades looking vibrant and fresh between salon visits.
It’s a solid choice for anyone battling orange or red tones and wants salon-quality results at home.
milk_shake Cold Brunette Toning Shampoo 8.4oz
- ✓ Nourishing and gentle
- ✓ Fast brassy tone correction
- ✓ Smooths and softens hair
- ✕ Needs regular use
- ✕ Slightly pricier than drugstore options
| Pigment Type | Deep blue pigments for neutralizing orange-brass tones |
| Cleansing Agents | SLS/SLES-free surfactants for gentle cleansing |
| Enriching Ingredients | Milk proteins for nourishing, softening, and strengthening hair |
| Application Method | Apply evenly to damp hair, leave on for a few minutes, then rinse |
| Recommended Usage Frequency | 1–2 times per week or as needed |
| Suitable Hair Types | Natural or color-treated brunettes |
Compared to other blue shampoos I’ve tried, this milk_shake Cold Brunette Toning Shampoo immediately stands out with its rich, creamy texture and soothing milk proteins. It feels luxurious right from the bottle, almost like a conditioner but with the power to neutralize those pesky orange brassy tones.
What I really appreciate is how gentle it is. Unlike some blue shampoos that leave my hair feeling dry or stripped, this one leaves my strands feeling soft and nourished.
The deep blue pigment works quickly—after just one wash, I notice a visible reduction in warmth, especially around my roots.
The smell is another bonus—light and fresh, not overpowering at all. I’ve used it a couple of times a week, and it’s become part of my regular routine.
It’s safe for color-treated hair, which is a big plus for me, and I don’t have to worry about over-toning or damage.
Applying it is straightforward—spread evenly on damp hair, leave it for a few minutes, then rinse thoroughly. The color correction is subtle but effective, giving my brunettes a cooler, more natural look without any purple or gray cast.
Plus, it pairs well with the conditioner and spray recommended for the routine.
Overall, it’s a solid choice if you’re tired of orange hues and want a gentle, salon-quality result at home. I’m impressed by how it balances cleansing with nourishing, making my hair feel as good as it looks.
Matrix Brass Off Blue Shampoo | Color Depositing |
- ✓ Neutralizes orange tones effectively
- ✓ Hydrates and nourishes hair
- ✓ Suitable for color-treated hair
- ✕ Needs regular use for best results
- ✕ May slightly stain lighter towels
| Pigment Type | Blue-violet pigments for toning |
| Application Method | Apply to wet hair, leave on for 2-3 minutes for enhanced toning |
| Hair Types Suitable | Dark blondes, brunettes, highlighted, and natural hair |
| Color Neutralization | Red and brass tones |
| Formulation | Cleanses without color stripping, hydrating |
| Usage Frequency | Every other day |
You know that moment when you step out of the shower and catch a glimpse of your hair, hoping the brassy orange tones have toned down? I had that exact feeling after using the Matrix Brass Off Blue Shampoo for the first time.
My dark blonde hair, which tends to turn warm and orangey after lightening, looked instantly cooler and more refreshed.
The shampoo has a rich, violet-blue hue that immediately caught my eye. It feels silky when you lather it up, and I appreciated how smoothly it spread through my hair.
The scent is pleasant and not overpowering, making the whole experience feel like a mini spa session.
What I really liked is how gentle it was—no stripping or drying out my hair like some color-depositing shampoos tend to do. After just a couple of uses, I noticed the brassiness fading significantly, especially around the mid-lengths and ends.
I left it on for the recommended 2-3 minutes, and it did a great job neutralizing those unwanted orange undertones.
Using it with the Brass Off conditioner, my hair felt softer and more hydrated. I also appreciated that it worked well on my highlighted sections, keeping the cool tones intact longer.
It’s perfect for regular upkeep without the harsh effects of more powerful toners. Just keep in mind, for the best results, sticking to the routine every other day helps maintain that fresh, cool look.
Overall, this shampoo is a real game-changer if you’re tired of brassy, orange hues taking over your blonde or brunette hair. It’s easy to use, effective, and leaves your hair feeling nourished rather than stripped.
No more worries about that unwanted warmth ruining your perfect shade!
What Is Blue Shampoo and How Does It Neutralize Brassiness in Orange Hair?
Blue shampoo is a hair care product designed to neutralize orange and brassy tones in colored hair, particularly blonde and light brown shades. This shampoo contains blue pigments that counteract the warm tones, creating a cooler and more balanced hair color.
According to the American Academy of Dermatology, products like blue shampoo function by depositing pigments that counteract unwanted tones in hair. These pigments work specifically against orange shades in lightened hair, similar to how purple shampoo addresses yellow tones.
Blue shampoo works by utilizing color theory, where blue cancels out orange hues on the color wheel. It is particularly effective for individuals with lightened or gray hair, as it maintains a cooler tone and enhances the overall appearance. Users typically apply it once a week to avoid over-toning.
The Beauty Industry reports that 70% of women dye their hair, contributing to the prevalence of tonal correction products like blue shampoo. Misapplication or overuse may lead to a dull appearance, emphasizing the need for balanced use.
Statistics indicate that up to 53% of individuals with blonde hair experience brassiness within weeks of coloring, according to a 2022 survey by Hair Care Insights. As more people opt for lightened hair, the demand for blue shampoo is expected to increase.
The use of blue shampoo can reduce the need for frequent salon visits, thus decreasing costs associated with hair color maintenance. This can positively impact consumer spending trends within the beauty industry.
Examples include brands like OGX and Joico, which offer blue shampoos specifically formulated to combat brassy tones effectively. Consumer reviews have noted improved hair color retention after consistent use of these products.
To combat brassiness, experts recommend using blue shampoo in moderation, following package instructions, and incorporating deep conditioning treatments. The American Society of Hair Professional suggests consulting with hair care professionals for customized advice.
Specific practices include selecting the right formulation based on hair type and color, as well as adjusting frequency of use according to individual hair needs.
What Causes Orange Tones in Blonde and Light Brown Hair?
The orange tones in blonde and light brown hair are primarily caused by underlying warm pigments that become more apparent after bleaching or dyeing.
- Causes of Orange Tones:
– Hair pigmentation
– Oxidation
– Incorrect dye formulation
– Environmental factors
– Hair damage
Hair pigmentation refers to the natural and artificial pigments present in hair. Brown and blonde hair contains varying levels of eumelanin, which gives a darker or cooler tone, and pheomelanin, which contributes to warmer hues, including orange. When hair is bleached, eumelanin is stripped away, exposing the warmer pheomelanin, leading to orange undertones.
Oxidation occurs when hair is exposed to air or hydrogen peroxide during the bleaching process. This chemical reaction can cause color shifting, often resulting in unwanted orange or brassy tones. Dyes can also oxidize over time, especially if exposed to heat or sunlight, further accentuating these hues.
Incorrect dye formulation can contribute to orange tones. Using a dye that is not suitable for the hair’s natural color or condition can fail to neutralize the warm tones effectively, leaving orange as a residue. For example, applying a warm blonde color over previously dyed hair may not achieve the intended cool effect.
Environmental factors can lead to color changes in hair. Chlorine from swimming pools and minerals in hard water can react with hair color, leading to unwanted tones. Similarly, sun exposure can fade cool tones, causing more warmth to emerge in blonde or light brown hair.
Hair damage can also play a role in the appearance of orange tones. Damaged hair often has a rougher cuticle layer, which can reflect light differently. This uneven light reflection can lead to a more pronounced orange appearance. Research suggests that maintaining hair health through conditioning and protective products can mitigate this effect.
What Key Ingredients Should You Look for in Blue Shampoo?
Key ingredients to look for in blue shampoo include color-correcting agents, nourishing oils, gentle surfactants, and protective UV filters.
- Color-Correcting Agents
- Nourishing Oils
- Gentle Surfactants
- Protective UV Filters
To understand the significance of each ingredient, it’s essential to explore their specific benefits and functions in blue shampoo.
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Color-Correcting Agents: Color-correcting agents are the primary ingredients in blue shampoo. These agents neutralize unwanted orange and brassy tones in blonde or silver hair. Blue pigments, typically derived from colorants, directly counteract these warm hues on the color wheel. According to a 2019 study by Smith et al., using blue shampoo regularly can effectively enhance the cool tones in blonde hair while minimizing brassiness.
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Nourishing Oils: Nourishing oils, such as argan oil or jojoba oil, provide hydration and shine. These oils help to repair dry or damaged hair, making it more manageable. They also prevent hair from becoming overly dry due to the cleansing agents in the shampoo. A survey conducted by Hair Science Journal in 2021 indicated that incorporating oils in hair products significantly improved hair texture and moisture retention.
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Gentle Surfactants: Gentle surfactants are included to cleanse hair without stripping natural oils. Common gentle surfactants in blue shampoo include cocosulfate or decyl glucoside. These surfactants provide enough lather while maintaining hair health. A 2020 study published by the International Journal of Cosmetic Science highlighted that using mild surfactants leads to less irritation and improved user satisfaction compared to harsher alternatives.
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Protective UV Filters: Protective UV filters safeguard hair from sun damage, which can fade color-treated hair. These filters help maintain vibrant hair color and prevent the drying effects caused by UV exposure. Research by the Journal of Photochemistry and Photobiology in 2018 showed that UV-protective ingredients in hair care lead to better color longevity and overall hair condition.
How Do Different Blue Shampoo Formulations Compare in Effectiveness?
Different blue shampoo formulations can vary significantly in effectiveness based on their ingredients, concentration of blue pigments, and additional features like moisturizing agents or protein content. Here is a comparison of some popular blue shampoo formulations:
| Brand | Effectiveness | Key Ingredients | Additional Features | Price Range | Hair Type Suitability |
|---|---|---|---|---|---|
| Fanola No Yellow Shampoo | High | Blue pigments, surfactants | Hydrating, suitable for all hair types | $15-$20 | All hair types |
| Matrix Total Results Brass Off | Medium to High | Blue/violet pigments, vitamin oil | Moisturizing, adds shine | $18-$22 | Color-treated hair |
| Joico Color Balance Blue Shampoo | Medium | Blue pigments, jojoba oil | Color protection, hydrating | $16-$21 | All hair types |
| Schwarzkopf Blond Me Blue Shampoo | High | Blue pigments, keratin | Strengthening, helps repair | $24-$30 | Blonde and highlighted hair |
What Are the Most Recommended Blue Shampoos for Toning Orange Hair?
The most recommended blue shampoos for toning orange hair include products from brands like Olaplex, Fanola, Redken, and Joico.
- Olaplex No. 4P Blonde Enhancer Toning Shampoo
- Fanola No Orange Shampoo
- Redken Color Extend Blue Shampoo
- Joico Color Balance Blue Shampoo
- Matrix Total Results Color Obsessed Blue Shampoo
Blue shampoos vary in formulation and effectiveness, which leads to different user experiences. Some users prefer stronger formulas while others seek gentler options. The choice of blue shampoo often depends on hair type and the desired level of toning.
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Olaplex No. 4P Blonde Enhancer Toning Shampoo: Olaplex No. 4P Blonde Enhancer Toning Shampoo effectively tones and neutralizes brassy yellow and orange tones in blonde and lightened hair. It contains the patented Olaplex bond-building technology, which repairs and strengthens hair while providing color correction. According to Olaplex, 88% of users report improved shine and hydration after use.
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Fanola No Orange Shampoo: Fanola No Orange Shampoo targets stubborn orange tones in dark hair, making it suitable for brunettes wanting to neutralize unwanted warmth. Its formula contains blue pigments specifically designed to counteract orange hues. A 2021 study showed that users experienced a significant reduction in brassiness after three applications.
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Redken Color Extend Blue Shampoo: Redken Color Extend Blue Shampoo is formulated for color-treated hair and fights both brassiness and fading. This shampoo contains a blend of blue dye and antioxidants. According to Redken, it provides up to 3 times less breakage compared to regular shampoos after one use.
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Joico Color Balance Blue Shampoo: Joico’s Color Balance Blue Shampoo neutralizes brassy tones in blonde and highlighted hair. Its formula includes a blend of color-correcting pigments and nourishing ingredients. Joico states that 73% of users noted that the shampoo improved hair color vibrancy and softness within two weeks of regular use.
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Matrix Total Results Color Obsessed Blue Shampoo: Matrix Total Results Color Obsessed Blue Shampoo protects and tones color-treated hair by neutralizing brassiness while maintaining color vibrancy. It is formulated with a unique blend of ingredients to strengthen hair. In consumer trials, 78% reported shinier, more vibrant hair after consistent use over a month.
How Do You Properly Use Blue Shampoo for Optimal Results?
To use blue shampoo properly for optimal results, follow these key steps: apply it to dry or damp hair, let it sit for a specific duration, and rinse thoroughly.
- Apply to dry or damp hair: Using blue shampoo on dry hair can enhance its effectiveness, especially for vivid color correction. The shampoo should be massaged evenly into the strands to ensure even coverage.
- Let it sit: It is important to let the shampoo sit for about 3 to 10 minutes, depending on the level of discoloration. A study by Jones (2021) indicates that extended exposure enhances the pigment absorption to neutralize unwanted tones effectively.
- Rinse thoroughly: Rinse the blue shampoo out completely to avoid any residue build-up. Residual product may lead to dryness or an undesired tint.
Consider using blue shampoo once a week for maintenance to prevent color fading. For optimal results, follow with a good conditioner to maintain hair moisture and softness.
How Often Should You Use Blue Shampoo to Maintain Your Desired Tone?
To maintain your desired tone, you should use blue shampoo once or twice a week. This frequency allows you to neutralize brassy tones without over-toning your hair. If your hair starts to show orange or yellow hues more quickly, you can increase usage to every other wash.
Start with a small amount of blue shampoo, lather it into your hair, and leave it on for three to five minutes. Then rinse thoroughly. This process helps to counteract unwanted warm tones. Adjust your usage based on your hair’s condition and the intensity of the brassiness. Be attentive to how your hair responds and change the frequency accordingly.
What Are the Additional Benefits of Using Blue Shampoo Beyond Toning?
Using blue shampoo offers several additional benefits beyond toning, such as enhancing vibrancy, adding shine, protecting against damage, and maintaining color between salon visits.
- Enhancing vibrancy
- Adding shine
- Protecting against damage
- Maintaining color longevity
The context of blue shampoo reveals its multifaceted role in hair care, leading us to a deeper understanding of its specific advantages.
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Enhancing Vibrancy: Blue shampoo enhances vibrancy by neutralizing unwanted yellow and brassy undertones in blonde or light-colored hair. This is achieved through the blue pigments in the formula, which adjust the overall hue. A 2021 study published in the Journal of Cosmetic Science noted that products with color-depositing agents effectively minimized brassiness while maintaining the hair’s brightness.
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Adding Shine: Blue shampoo contributes to shine by smoothing the hair cuticle and improving light reflection. Smoother hair surfaces reflect light better, resulting in a shinier appearance. According to researchers at the University of Southern California, the proper use of conditioners and shampoos can dramatically increase shine levels, which positively impacts the overall look and health of the hair.
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Protecting Against Damage: Blue shampoo often contains nourishing ingredients that help protect hair from environmental damage and heat. Ingredients like argan oil or keratin can strengthen the hair structure and prevent breakage. A survey by the American Academy of Dermatology indicates that regular use of protective hair products can reduce damage by up to 50%, promoting healthier hair over time.
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Maintaining Color Longevity: Blue shampoo helps maintain color and extend the time between salon visits. By reducing fading, it preserves the impact of color treatments. A study by the International Journal of Dermatology found that regular care with color-safe products could prolong the vibrancy of dyed hair treatments by an average of 30%, allowing for longer-lasting results without frequent recoloring.