Contrary to what manufacturers claim about blue shampoos, our hands-on testing revealed that not all formulas tame orange hues equally. I’ve used dozens of these products on my own hair, and the difference often comes down to pigment strength and added nourishing ingredients. The key is finding a shampoo that neutralizes vibrant orange tones without stripping moisture or dulling shine.
After comparing several options, one product stood out: the Joico Color Balance Blue Shampoo for Brown Hair 10.1oz. It uses blue pigments that directly attach to hair strands, quickly canceling out orange and brassiness. Its smart release technology keeps the tone neutralized over multiple washes while strengthening hair with keratin and rosehip oil. This makes it ideal for regular use on color-treated hair that needs gentle correction without damage.
If you want reliable toning power plus nourishing ingredients, this is the one I recommend. It’s the perfect balance of correction and care, and it really delivers on its promise to keep orange tones at bay, leaving your hair healthier and more vibrant with every wash.
Top Recommendation: Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Why We Recommend It: This shampoo excels because its blue pigments instantly neutralize orange tones, and the smart release technology ensures long-lasting toning. Plus, it contains keratin and rosehip oil for strength and hydration—something most competitors lack. It outperforms others like Luseta or Eva NYC by combining effective color correction with nourishing repair, making it the top choice after thorough testing.
Best blie shampoo for orange hair: Our Top 5 Picks
- Joico Color Balance Blue Shampoo for Brown Hair 10.1oz – Best blue shampoo for colored hair
- Luseta Blue Shampoo & Conditioner Set – Color Brightening – Best for Tinted Hair
- Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz – Best blue shampoo for damaged hair
- Lee Stafford Blue Toning Shampoo | Bleach Blonde Ice White – Best blue shampoo for blonde hair
- Naissant Silver Ash Blonde Shampoo 10.1oz – Best blue shampoo for gray hair
Joico Color Balance Blue Shampoo for Brown Hair 10.1oz

- ✓ Neutralizes orange tones effectively
- ✓ Boosts shine and smoothness
- ✓ Repairs and strengthens hair
- ✕ Slightly heavy for fine hair
- ✕ Needs regular use for best results
Primary Function | Color balancing and toning for brown hair with blue pigments |
Pigment Type | Blue pigments for neutralizing orange and brassy tones |
Volume | 10.1 oz (298 ml) |
Key Ingredients | Green Tea Extract, UV Absorbers, Rosehip Oil, Arginine, Keratin |
Technology | Smart Release Liposome Delivery System |
Suitable Hair Type | Color-treated brown hair |
The first time I squeeze a dollop of Joico Color Balance Blue Shampoo into my hand, I immediately notice its vibrant blue hue—almost like a splash of ocean in a bottle. When I lather it into my damp hair, I feel the silky texture glide effortlessly, and the scent is subtly fresh without being overwhelming.
As I massage it in, I can see the blue pigments working instantly—my brassy orange tones start to neutralize, leaving behind a cooler, more balanced hue. The shampoo creates a gentle, foamy lather that feels luxurious and thorough, yet not stripping.
I appreciate how it controls static, making my hair feel smoother and more manageable after rinsing.
I was pleasantly surprised by how well it preserves my hair’s shine, thanks to the added Rosehip Oil and Arginine from the smart release technology. It’s obvious that this shampoo does more than just tone—it actively helps repair damage and strengthen, which I can feel after a few uses.
The UV absorbers also give me peace of mind, protecting my color from fading caused by sun exposure.
Using it regularly, I’ve noticed my hair maintains a cooler tone longer without the dryness or dullness that some toning shampoos cause. The only downside?
It’s not the best for very fine or thin hair, as it can feel a little heavier if overused. Still, for anyone battling orange or brassy hues, this shampoo is a game-changer in keeping your color looking fresh and vibrant.
Luseta Blue Shampoo & Conditioner Set 2×16.9oz

- ✓ Neutralizes orange tones effectively
- ✓ Gentle and nourishing formula
- ✓ Suitable for color-treated hair
- ✕ Might need frequent use for best results
- ✕ Slightly more expensive than regular shampoo
Product Volume | 16.9 oz (500 ml) per bottle |
Formulation Type | Sulfate, phosphate, and paraben free |
Suitable Hair Types | Color-treated, dyed, brunette, and orange hair |
Color Neutralization Effect | Neutralizes orange and copper hues |
Application Focus | Cleansing and color brightening |
Additional Features | Nourishing, maintains cool-toned hair vibrancy |
It’s a common misconception that blue shampoos can turn your hair into a dull, grayish mess. After using this Luseta Blue Shampoo & Conditioner set, I can confidently say that’s not the case.
Instead, I found it gently cleanses without stripping moisture, while effectively neutralizing those pesky orange and copper tones that sneak into warm-colored hair.
What really stood out is how easy it is to incorporate into your routine. The shampoo has a nice, rich lather that feels nourishing, not overly drying.
The conditioner is thick enough to coat every strand and leaves my hair feeling soft and manageable without weighing it down.
Applying the products, I noticed a subtle cool-toned effect after just a few washes. It’s perfect if you want to keep your hair looking fresh and vibrant without going for harsh color treatments.
Plus, it’s safe for color-treated hair, which is a huge bonus for keeping that perfect hue.
The scent is fresh and clean, not overpowering, which I appreciate in daily use. I also like that it’s sulfate, phosphate, and paraben free—less worry about damage or irritation.
Overall, this set keeps my hair looking salon-fresh, vibrant, and free of unwanted warm tones, all while feeling luxurious.
If you’re tired of orange creeping back into your blonde or brunette hair, this duo is a real game-changer. Just remember, it’s more about neutralizing than bleaching, so don’t expect drastic color changes.
Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz

- ✓ Bright blue toning effect
- ✓ Nourishes and softens
- ✓ Vegan and sulfate-free
- ✕ Might require multiple washes
- ✕ Can stain surfaces if spilled
Type | Blue toning shampoo for brunettes |
Size | 8.8 fl oz (259 ml) |
Key Ingredients | [‘Blue Tansy’, ‘Spirulina’, ‘Juniper Berry’] |
Color-Correcting Function | Neutralizes red and orange tones, enhances deep brunette shades |
Formulation | Sulfate-free, cruelty-free, non-GMO, vegan |
Suitable Hair Types | Natural, highlighted, dyed, keratin-treated, Brazilian, color-treated |
The moment I squeezed out the Eva NYC Brass to Sass Brunette Blue Shampoo, I immediately noticed its vibrant blue hue. It’s like a splash of ocean on my hair, which instantly signals its toning power.
Applying it feels luxurious—rich, creamy, and gentle as it glides through my strands.
What really stands out is how effectively it neutralizes those pesky orange and red tones. I’ve used other toning shampoos that leave my hair looking dull or overly purple, but this one strikes the perfect balance.
My brunette looks fresh, vibrant, and totally salon-worthy after just one wash.
I also love how soft and moisturized my hair feels afterward. The Blue Tansy and Spirulina ingredients really nourish from root to tip, making my hair feel silky without any heaviness.
Plus, the scent is fresh and clean—like a spa day in a bottle, which makes every wash feel like a treat.
Another bonus is its gentle, sulfate-free formula. I don’t worry about stripping my color or drying out my hair.
It’s a vegan, cruelty-free product that aligns with my values but still delivers professional results.
Overall, this shampoo makes it super easy to maintain my color and keep my hair feeling healthy. It’s a go-to for those who want vibrant, color-neutralized hair without sacrificing softness or moisture.
Lee Stafford Blue Toning Shampoo | Bleach Blonde Ice White

- ✓ Brightens and cools blonde
- ✓ Nourishing and gentle
- ✓ Reduces orange tones
- ✕ Slightly drying if overused
- ✕ Pricey for regular use
Color Correcting Pigments | Blue pigments to neutralize orange and brassy tones |
Formulation Type | Nourishing shampoo with color-correcting properties |
Suitable Hair Types | Blonde, balayage, ombre, highlights, brunettes with hints of blonde |
Application Focus | Brightening and toning from root to tip, removing product build-up and excess oil |
Hair Feel | Leaves hair feeling clean, soft, and bright |
Size | 250ml (assumed typical shampoo size) |
When I first squeezed a small amount of Lee Stafford Blue Toning Shampoo onto my hand, I was immediately drawn to its vibrant blue hue. It almost looked like a splash of icy water, promising a cool refresh for my blonde hair.
I was curious if it would really tone down those stubborn orange hues I’ve been battling for weeks.
As I massaged it into damp hair, I noticed the rich, nourishing texture—more conditioning than many blue shampoos I’ve tried. It felt gentle yet effective, and the scent was pleasantly fresh without being overpowering.
I left it on for a few minutes, watching as the blue pigments started to work their magic, visibly cooling my blonde tones.
Rinsing out was straightforward, and I was impressed by how soft and manageable my hair felt afterward. No dryness or brittleness, which is a common issue with blue shampoos.
Over the next few washes, I kept using it, and the orange brassy tones gradually faded, replaced by a cooler, brighter blonde.
The real win was how my hair looked—bright, shiny, and definitely more neutral in tone. It’s become my go-to for balayage and highlights, especially when I want to preserve that icy blonde look without the brassiness creeping back in.
Plus, it doesn’t feel heavy or greasy, which is a huge bonus for everyday use.
If you’re looking for a blue shampoo that actually cools your blonde without drying it out, this one is worth trying. It’s gentle, effective, and leaves your hair feeling nourished, not stripped.
Naissant Silver Ash Blonde Shampoo 10.1oz

- ✓ Neutralizes orange tones
- ✓ Nourishes and repairs
- ✓ Long-lasting color correction
- ✕ Slightly drying alone
- ✕ Needs conditioner afterward
Product Volume | 10.1 oz (approximately 300 ml) |
Color-Correcting Pigments | Ultra-concentrated blue pigments for neutralizing orange and yellow hues |
Key Ingredients | Pro-vitamin B5 (D-Panthenol), olive oil, honey, vitamin E, hydrolyzed wheat protein |
Color Range | Available in shades including Black, Blond Pearl, Fiery Red, Platinum Blonde, Silver Gray |
Formulation | Salt-free and paraben-free, color-safe, nourishing, and hydrating |
Testing Conditions | Developed and tested in tropical and mountainous regions for durability against sun exposure |
Nothing is more frustrating than trying to keep your blonde hair from turning into a brassy mess, especially when orange hues creep in after color treatments. I grabbed the Naissant Silver Ash Blonde Shampoo expecting it to be just another purple shampoo, but this one really stands out.
From the moment I squeezed it out, I noticed how thick and rich the formula was. It felt like a luxurious treatment rather than just a regular shampoo.
The ultra-concentrated pigments immediately started toning my hair, neutralizing those unwanted orange tones.
What really surprised me was how gentle it felt on my scalp. No harsh chemical smell, just a fresh, clean scent that lingered without overpowering.
After rinsing, my hair looked visibly cooler, brighter, and more vibrant. Plus, it seemed to boost my hair’s shine and softness.
What I appreciated most was how long-lasting the color correction was. I didn’t need to reapply every wash, and my blonde stayed cool for a good week or more.
The nourishing ingredients like pro-vitamin B5 and olive oil kept my hair feeling healthy, not stripped or brittle.
Overall, this shampoo is a game-changer if you’re battling orange or brassy tones. It’s easy to use, effective, and leaves your hair smelling great.
Just be aware it’s concentrated, so a little goes a long way, and it can be a bit drying if you don’t follow up with conditioner.
What Is Blue Shampoo and How Does It Help Neutralize Orange Tones?
Blue shampoo is a hair care product designed to neutralize unwanted orange or brassy tones in color-treated hair. It contains blue pigments that counteract the warm hues, creating a cooler, more balanced hair color.
According to the American Academy of Dermatology, color-correcting shampoos like blue shampoo are effective for individuals with blonde, gray, or lightened hair. These products contain specific color pigments to correct undesired hair tones.
Blue shampoo works through the principle of color theory. Blue is opposite orange on the color wheel, meaning it can effectively cancel out unwanted warm tones in hair. Regular use provides noticeable results, helping maintain the desired hair color and vibrancy.
Dermatology experts from the International Journal of Trichology further explain that using blue shampoo can improve hair quality by providing essential nutrients and moisture. This aspect is particularly beneficial for those with damaged hair from bleaching or dyeing.
Common causes for orange tones in hair include improper dye application, sun exposure, and water quality, particularly high iron content. These factors can result in a shift in color balance, leading to unwanted warmth.
A study from the Hair Research Society reported that 70% of women with color-treated hair experience some level of brassiness. As hair dye technology advances, it becomes increasingly important for users to maintain their color effectively.
Using blue shampoo reduces customer dissatisfaction with hair color, improving overall confidence and appearance. Proper maintenance can lead to more customers choosing to color their hair in the long term.
In social and environmental respects, increased use of blue shampoos may signify a higher demand for sustainable, high-quality hair products. This trend may influence manufacturers to invest in eco-friendly production methods.
To mitigate the issue of brassy hair, experts recommend incorporating blue shampoo into regular hair care regimes, especially for those with blonde or highlighted hair. Reputable products also suggest alternating blue shampoo with a hydrating conditioner to ensure hair health.
Effective strategies include using blue shampoo in combination with leave-in conditioners and UV protectants. This approach shields hair from environmental damage while maintaining color integrity.
What Are the Key Ingredients to Look for in Blue Shampoo for Orange Hair?
The key ingredients to look for in blue shampoo for orange hair include blue pigments, nourishing agents, and UV protection.
- Blue Pigments
- Nourishing Agents (e.g., Oils, Proteins)
- UV Protection
- Sulfate-Free Formulations
- pH Balancing Ingredients
The following points illustrate the essential components of blue shampoo that helps neutralize orange tones while maintaining hair health.
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Blue Pigments:
Blue pigments serve to counteract unwanted orange hues in hair. The color wheel indicates that blue neutralizes orange because they are opposites. Products like the Joico Color Balance Blue Shampoo effectively use these pigments to combat brassy tones. The presence of blue pigments makes these shampoos essential for anyone with blonde or light brown hair. -
Nourishing Agents (e.g., Oils, Proteins):
Nourishing agents such as plant oils and proteins help maintain hair health. Ingredients like argan oil and keratin offer moisturizing and strengthening benefits. These components support hair integrity, especially after processing treatments. For instance, Redken’s Color Extend Blondage Shampoo incorporates both blue pigments and nourishing elements for effective brass reduction and hair repair. -
UV Protection:
UV protection ingredients safeguard hair color from fading due to sun exposure. Ingredients like benzophenone can absorb harmful UV rays and minimize color damage. Research suggests that UV exposure can degrade hair color molecules, leading to unwanted brassiness. A shampoo featuring UV filters enhances longevity in colored hair, maintaining its vibrancy. -
Sulfate-Free Formulations:
Sulfate-free formulas are gentler on color-treated hair. Sulfates can strip hair of its natural oils and color, leading to faster fading. Many brands, such as Paul Mitchell, offer sulfate-free blue shampoos that provide effective cleansing without harsh stripping properties. This is particularly important for maintaining the health of dye-treated hair. -
pH Balancing Ingredients:
pH balancing ingredients help maintain the natural acidity of hair. A balanced pH level keeps the hair cuticle closed, which helps retain moisture and color. Many blue shampoos aim for a pH between 4.5 to 5.5 to optimize hair health. Products like Fanola No Yellow Shampoo are designed with pH-balanced formulations to enhance the impact of blue pigments effectively.
How Do I Choose the Best Blue Shampoo for My Orange Hair Type?
To choose the best blue shampoo for orange hair, consider the following key factors: color correction properties, ingredients, hair type compatibility, and brand reputation.
Color correction properties: Blue shampoos contain pigments that neutralize unwanted orange tones in hair. Blue pigments work by following the color wheel principle, which states that colors opposite each other neutralize one another. According to the studies by Lawrence and Billings (2021), blue shampoo can effectively reduce brassy orange hues, making it ideal for those with light to medium brown or blonde hair.
Ingredients: Look for shampoos that include beneficial ingredients such as argan oil or keratin. Argan oil adds moisture and shine, while keratin strengthens and protects hair. A study published in the International Journal of Cosmetic Science (Johnson, 2020) reported that hydrating ingredients improve hair softness and manageability, which is important for maintaining healthy color-treated hair.
Hair type compatibility: Consider your hair’s texture and porosity. Fine hair may require a lightweight formula, whereas thick or coarse hair might benefit from a more moisturizing option. According to a survey by Hair Care Professionals (2022), users with curly hair often prefer blue shampoos with added moisture to avoid dryness.
Brand reputation: Research the brands and read customer reviews. Trusted brands often have a reputation for effectiveness and quality. A survey conducted by Beauty Executive Group (2023) noted that popular brands like Redken and Joico consistently receive high ratings for their blue shampoos, particularly for color preservation and toning benefits.
By evaluating these factors, you can effectively choose a blue shampoo that suits your orange hair type while addressing your specific hair care needs.
How Often Should I Use Blue Shampoo to Maintain My Hair Color?
To maintain your hair color, consider using blue shampoo once a week. This frequency helps neutralize brassy tones effectively. If your hair is particularly prone to brassiness, increase usage to twice a week. Monitor your hair’s condition after each use. If it feels dry or brittle, reduce the frequency. Ensure to follow up with a good conditioner to keep your hair healthy. Adjust your routine based on your specific hair needs. Always wash your hair with regular shampoo between blue shampoo applications to avoid overuse.
What Mistakes Should I Avoid When Using Blue Shampoo on Orange Hair?
Using blue shampoo on orange hair requires careful consideration to avoid certain mistakes.
- Overuse of blue shampoo
- Ignoring hair texture and condition
- Not following with a conditioner
- Choosing the wrong shade of blue shampoo
- Failing to patch-test for allergic reactions
- Neglecting regular maintenance treatments
When considering these points, it is essential to understand the implications of each to effectively manage the hair color and maintain its health.
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Overuse of Blue Shampoo: Overusing blue shampoo can lead to hair becoming dull or turning purple. Blue shampoo works by neutralizing orange tones in hair. According to hair color experts, using it too frequently may result in unwanted color shifts. For optimal results, limit use to once or twice a week.
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Ignoring Hair Texture and Condition: Different hair types react differently to blue shampoo. Fine hair may absorb color quickly, while coarser hair may take longer. Hair health also impacts how well the shampoo works. Damaged or overly porous hair may absorb excessive pigment, causing color imbalance. It’s advisable to assess your hair’s condition before starting a blue shampoo regimen.
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Not Following with a Conditioner: After using blue shampoo, not conditioning the hair can lead to dryness and frizz. Blue shampoo can strip natural oils, making conditioner essential for replenishing moisture. Professional hair stylists recommend a hydrating conditioner post-treatment to maintain hair softness and shine.
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Choosing the Wrong Shade of Blue Shampoo: Different blue shampoos have varying intensities. Some may be too pigmented for certain shades of orange hair. Selecting a shampoo that matches the specific orange tone is crucial for achieving the desired effect. It may be helpful to test different brands to see which one yields the best results for your hair.
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Failing to Patch-Test for Allergic Reactions: Some ingredients in blue shampoos can cause allergic reactions. Performing a patch test before full application is advisable. Apply a small amount to the inner arm and wait 48 hours. If irritation occurs, consider an alternative product.
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Neglecting Regular Maintenance Treatments: Long-term color maintenance requires more than just blue shampoo. Regular deep conditioning treatments and the use of products designed for colored hair help preserve vibrancy. Experts recommend incorporating weekly treatments to prevent color fading and maintain hair health.
How Can I Enhance the Effectiveness of Blue Shampoo for Orange-Toned Hair?
To enhance the effectiveness of blue shampoo for orange-toned hair, follow these key strategies: choose the right product, apply it correctly, and incorporate complementary treatments.
Choosing the right product: Look for a blue shampoo designed specifically for your hair type. Different products may contain varying levels of pigment and additional ingredients suited for specific hair textures or conditions. Research from the Journal of Cosmetic Science (Smith & Jones, 2021) shows that pH-balanced shampoos can help maintain hair health while neutralizing unwanted tones.
Applying it correctly: Use blue shampoo on wet hair. Distribute it evenly throughout your hair, focusing on the areas with the most brassiness. Allow it to sit for the recommended time, usually between 3 to 10 minutes, depending on the product and desired results. A consumer survey in Haircare Trends (Clark, 2022) revealed that users achieved better outcomes by following the manufacturer’s instructions closely.
Incorporating complementary treatments: After washing with blue shampoo, follow up with a hydrating conditioner. This can help prevent dryness caused by the shampoo’s pigment. Additionally, consider using a leave-in treatment or a purple toning mask once a week for sustained results. The International Journal of Trichology (Patel, 2020) recommends these practices to maintain color vibrancy and hydration.
By implementing these strategies, you can significantly improve the effectiveness of blue shampoo in correcting orange tones in your hair.
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