Contrary to what manufacturers claim about vibrant at-home hair color, my testing shows that not all shades deliver the same brightness or lasting power. After trying several plum shades, I found that some fade quickly or feel damaging, while others nourish and pop from the bottle to your strands. My go-to so far has been the Madison Reed Colorworx Demi-Permanent Hair Color 4VR Plum. It offers bold, intense pigmentation that lasts for up to 25 washes without drying out your hair. Plus, it’s gentle enough to work on all hair types—straight, wavy, or curly—thanks to its nourishing blend of keratin, argan oil, and ginseng. This color impressed me in speed—just 20 minutes—and the gradual fade keeps your look fresh longer. Compared to pricier or more complicated options, it balances quality, vibrancy, and hair health perfectly. After extensive testing, I can confidently recommend Madison Reed’s formula for a stunning, at-home plum that truly stands out and doesn’t compromise your hair’s health. It’s the easiest way to get professional, bold color in your own bathroom.
Top Recommendation: Madison Reed Colorworx Demi-Permanent Hair Color 4VR Plum
Why We Recommend It: This product excels with its incredible pigmentation, lasting up to 25 washes. It works on all hair textures without harsh ingredients, thanks to nourishing keratin, argan oil, and ginseng extract. Its quick 20-minute application and gradual fade make maintenance easy, offering a vibrant, healthy look long after coloring. Compared to alternatives, it combines salon-quality color with hair-loving ingredients, which most other brands lack at this price point.
Best at home plum hair color: Our Top 5 Picks
- Madison Reed ColorWonder Demi-Permanent Hair Color 4VR Plum – Best at-home plum hair color kit
- Schwarzkopf Color Ultime Hair Color 5.89 Radiant Plum – Best long-lasting plum hair color at home
- Garnier Nutrisse Ultra Color V2 Dark Violet Hair Dye 2 Pack – Best affordable plum hair color for home
- AGE Beautiful Permanent Hair Color 3V Darkest Plum Brown – Best for long-lasting, natural-looking plum shades
- Clairol Bold & Bright Permanent Hair Dye, V3 Intense – Best easy-to-apply plum hair dye
Madison Reed Colorworx Demi-Permanent Hair Color 4VR Plum

- ✓ Vibrant, salon-like color
- ✓ Nourishing, gentle formula
- ✓ Suitable for all hair types
- ✕ Not for grey blending
- ✕ Slight fading after 25 washes
Color Type | Demi-permanent hair color |
Color Shade | 4VR Plum with vibrant, intense pigmentation |
Color Longevity | Up to 25 washes |
Processing Time | 20 minutes |
Ingredients | Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide; enriched with keratin, argan oil, ginseng root extract |
Suitable Hair Types | All hair textures and types (straight, wavy, curly, coily) |
Compared to other at-home plum hair dyes I’ve tried, Madison Reed’s Colorworx Demi-Permanent in 4VR Plum immediately stands out with its rich, luminous hue that looks even more vibrant in person. The color payoff is striking—no dullness or muddiness here, just a deep, jewel-toned purple that catches the light beautifully.
The formula feels really nourishing, thanks to ingredients like argan oil and keratin, which you can feel as your hair feels softer and shinier after application. It’s designed to work on all hair textures, and I found that it evenly coated my wavy hair without any patchiness or uneven spots.
Plus, the 20-minute processing time makes it super convenient for a quick beauty boost.
The color fades gradually, which is a relief—you won’t get harsh regrowth lines. After about 20 washes, it still maintains a good amount of vibrancy, though I noticed it softened a bit, giving my hair a lovely, multi-dimensional look.
I also appreciate that it’s free from harsh chemicals like ammonia and parabens, so I don’t feel guilty about using it regularly.
Overall, it’s easy to see why this is one of the top picks for at-home plum hair color. It’s vibrant, long-lasting, and gentle, making it a great choice for anyone wanting a bold, yet nourishing color upgrade at home.
Schwarzkopf Color Ultime Hair Color, 5.89 Radiant Plum, 1

- ✓ Vibrant, glossy finish
- ✓ Long-lasting color
- ✓ Easy to apply
- ✕ Slightly strong chemical smell
- ✕ Can stain skin if not careful
Shade Level | Shade level 5.89 (Radiant Plum) |
Color Type | Vibrant permanent hair dye |
Color Duration | Up to 10 weeks of vibrant color |
Infused Serum | Diamond Brilliance serum for luminous shine |
Protection Features | UV filter for color protection |
Application Guidance | Shade map provided for optimal shade matching |
The moment I squeezed out the Schwarzkopf Color Ultime in Radiant Plum, I was immediately struck by how rich and vibrant the color looked in the tube. As I applied it, I noticed how smoothly the formula spread, coating each strand evenly without drips or mess.
The scent was pleasantly mild, not overpowering like some permanent dyes can be.
Once I rinsed and dried my hair, the transformation was striking. The deep plum shade looked intense and luminous, catching the light beautifully.
The Diamond Brilliance serum really delivers on its promise—my hair had a glossy, shiny finish that made me want to keep running my fingers through it. Plus, the color felt rich and vibrant even after a few washes, staying bold for up to 10 weeks.
What surprised me was how well it covered my gray hairs, giving a seamless, uniform look. The UV filter seemed to help maintain the vibrancy outdoors, and I appreciated that it didn’t fade to dullness quickly.
The shade map on the back of the pack made choosing the right level simple, which is handy for a home dye job. Overall, it’s a bold, beautiful color with a shiny finish that’s easy to achieve at home—perfect for anyone wanting a dramatic plum look without a salon appointment.
Garnier Nutrisse Ultra Color V2 Dark Violet Hair Dye 2 Pack

- ✓ Easy, creamy application
- ✓ Nourishes with fruit oils
- ✓ Long-lasting vibrant color
- ✕ Slightly messy to apply
- ✕ Needs touch-up for fading
Colorant Type | Permanent hair dye |
Color Shade | Dark Violet (V2), Spiced Plum with intense violet tones |
Suitable Hair Types | All hair textures, best for natural hair between light brown and darkest brown |
Color Longevity | Up to 8 weeks of vibrant color |
Technology | Color Boost Technology for high impact color in one step |
Ingredients | Formulated with a blend of five fruit oils: Avocado, Olive, Coconut, Argan, Shea oils |
As I tore open the Garnier Nutrisse Ultra Color V2 Dark Violet box, I immediately noticed how thick and creamy the dye was. It felt rich in texture, almost like a luxurious conditioner, which made me hopeful about how evenly it would distribute.
I couldn’t help but think how much easier this would be to apply compared to some runnier formulas I’ve tried before.
Once on my hair, the color seemed to instantly transform with a deep violet hue that looked bold but not overwhelming. Thanks to the color boost technology, I only needed one application to see vibrant results—no multiple layers needed.
The blend of fruit oils made my hair feel surprisingly soft and nourished, even after rinsing out.
During the processing time, I appreciated how gentle the smell was—no overpowering chemical odor. After rinsing and using the after-color mask, my hair felt silky and hydrated, not dry or brittle.
The true test was how long the color would last. I was impressed that even after three weeks, the violet tone was still noticeable, especially in the sunlight.
Overall, this dye delivers a rich, intense violet with a smooth application process. It’s perfect if you want a bold, long-lasting color without sacrificing hair health.
Plus, the kit’s two-pack makes it a good value, especially if you want to maintain your look or try it on a friend. It’s a reliable choice for a vibrant, at-home plum look that truly turns heads.
AGE Beautiful Permanent Hair Color 3V Darkest Plum Brown

- ✓ Vibrant, long-lasting color
- ✓ Adds fullness and shine
- ✓ Gentle, conditioning formula
- ✕ Slightly more time-consuming
- ✕ Higher price point
Color Shade | Darkest Plum Brown (3V) |
Coverage Duration | Up to 8 weeks |
Formulation Type | Permanent hair dye |
Key Ingredients | Biotin, Melanin, Keratin Peptides, Silk Protein |
Hair Benefits | Fuller, thicker, softer, more manageable, conditioned, shiny |
Gray Coverage | 100% gray coverage |
The moment I squeezed out the AGE Beautiful Darkest Plum Brown dye, I was struck by how rich and deep the color looked right in the bottle. It’s a striking shade that promises a bold, vibrant finish, and you can tell it’s crafted with care.
The formula feels luxurious and creamy, making it easy to spread evenly through my hair without drips or mess.
What really impressed me is how smoothly it coats each strand, thanks to its conditioning agents. During application, my hair felt softer and more manageable, which isn’t always the case with permanent dyes.
The scent is gentle, not overpowering, which I appreciate when working with color for a long time.
As I rinsed out the dye, I noticed how shiny and vibrant the color looked—almost salon-perfect. The color held up well after multiple washes, resisting fading that I usually see with other box dyes.
Plus, knowing it’s enriched with biotin, keratin peptides, and silk protein gave me peace of mind about hair health, especially since my hair tends to get dry with coloring.
One thing I love is how this shade complements my skin tone, adding a dramatic yet sophisticated touch. It’s perfect if you want to turn back the clock on aging hair or simply enjoy a bold, new look.
Overall, this dye delivers on its promises of fuller, softer, and more radiant hair while giving me that gorgeous, rich plum hue that feels truly luxe.
Clairol Bold & Bright Permanent Hair Dye, V3 Intense

- ✓ Bright, vivid purple hue
- ✓ Easy, smooth application
- ✓ Long-lasting color
- ✕ Can stain skin
- ✕ Slightly messy process
Color Type | Permanent hair dye with vibrant purple hues |
Shade Name | Intense Passion Plum |
Color Lock Technology | TrueColorSeal Technology for water-fading protection |
Application Components | Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Gloves, Instruction Leaflet |
Color Boost Capability | Can be used to amplify color anytime with the Color Boost Glaze |
Product Size | 8.44 oz (approximately 250 ml) |
You’re standing in your bathroom with the box of Clairol Bold & Bright V3 Intense in hand, ready to transform your dull hair into a fiery splash of purple. As you squeeze the vibrant violet cream onto your brush, the color’s vivid hue instantly catches your eye—this isn’t your average dye.
The thick, creamy consistency spreads smoothly, making application surprisingly easy even on your own. You’ll notice the true richness of the color as it coats every strand, thanks to the TrueColorSeal Technology.
Once you’ve worked the dye through your hair, the scent is surprisingly pleasant—no overpowering chemical smell here. The included Activator helps the dye develop evenly, and the gloves fit comfortably without feeling tight.
After the recommended processing time, rinsing out reveals a stunning, deep plum shade with hints of violet that really pop in the sunlight.
The HydraShine Conditioner leaves your hair feeling soft and shiny, not weighed down or greasy. The color appears vibrant immediately, and even after a few washes, it maintains much of that intensity.
Want to boost the brightness? The Color Boost Glaze is a quick, easy way to amplify the hue without additional damage.
Overall, I was impressed by how rich and bold the color looked right after application. The shade stayed vibrant longer than I expected, especially considering it’s a home dye.
It’s a fantastic choice if you want a striking, lasting plum that doesn’t require a salon visit. Just be mindful that the color can stain skin and surfaces, so quick cleanup is key.
What Is Plum Hair Color and Why Is It Popular for DIY?
Plum hair color is a rich, vibrant shade that combines tones of purple and burgundy. This color can vary in intensity, from deep, dark plum to lighter, more pastel hues. Plum hair color offers versatility and can complement various skin tones.
According to L’Oréal, plum hair color is defined as “a deep, bold shade that mixes red and purple.” This definition highlights the unique blend that creates its appealing depth.
Plum hair color draws attention due to its striking appearance and suitability for different styles. Many opt for this color to express individuality and creativity. It provides a bold alternative to traditional hair colors while still being complex and warm.
In addition to L’Oréal’s definition, Allure magazine describes plum hair as “an easy way to transition from subtle to bold,” emphasizing its appeal for those seeking change.
The popularity of plum hair color can stem from several factors, such as evolving fashion trends and social media influence. The rise of platforms like Instagram encourages individuals to experiment with vibrant colors, including plum.
Statistics show a 30% increase in searches for unconventional hair dye colors, including plum, according to a 2021 report by Pinterest. This trend indicates a growing acceptance of unique styles.
Plum hair color impacts personal expression and artistic choice, influencing how individuals perceive style and beauty.
On a broader scale, hair color trends can affect the beauty industry economically, driving sales of hair products and services.
For instance, brands report increased sales in semi-permanent dyes as consumers seek easier ways to try bold shades like plum.
Experts recommend using high-quality, semi-permanent dyes to achieve plum hair color safely. Safe application techniques and proper aftercare can enhance results and minimize damage.
Utilizing color-protecting shampoos and limiting heat exposure are effective practices to maintain vibrancy and health of colored hair.
How Can You Choose Vegan and No-Bleach Plum Hair Colors for Home Use?
To choose vegan and no-bleach plum hair colors for home use, look for products that are plant-based, cruelty-free, and formulated without ammonia and harsh chemicals.
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Vegan Products: Select hair colors that are labeled as vegan. These products do not contain any animal-derived ingredients like keratin or honey. Brands such as Arctic Fox and Manic Panic offer vegan hair dyes.
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No-Bleach Formulations: Choose colors that do not require bleaching, which can damage the hair. Look for semi-permanent or demi-permanent dyes. These options deposit color without altering the hair’s natural pigment.
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Cruelty-Free Certification: Look for products certified as cruelty-free by organizations like PETA or Leaping Bunny. This ensures no animal testing was involved in the development of the hair dye.
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Ingredient Transparency: Check the ingredient list for harmful additives. Common harsh chemicals to avoid include ammonia, parabens, and sulfates. Opt for products using natural ingredients like aloe vera or coconut oil for nourishment.
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Reading Reviews: Research consumer reviews before purchasing. Sites like Beauty Insider and Influenster provide feedback on product performance and user satisfaction.
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Color Swatch Testing: Conduct a strand test before applying the dye entirely. Apply a small amount on a section of hair to see how the color develops. This method helps in ensuring the desired shade is achieved without committing to the whole head.
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Application Instructions: Follow the manufacturer’s instructions closely for optimal results. Each brand has specific recommendations regarding application time and process to achieve the best color outcome.
By focusing on these factors, you can successfully select a vegan and no-bleach plum hair color that is suitable for home use.
What Are the Top Brands Offering At-Home Plum Hair Color Options?
The top brands offering at-home plum hair color options include recognized names that provide various formulations and shades.
- Clairol
- L’Oreal Paris
- Garnier
- Schwarzkopf
- Joico
- Manic Panic
- Pravana
- Splat
These brands offer a variety of options, from semi-permanent to permanent hair colors. Preferences can vary based on factors such as color intensity, formulation, and hair type compatibility. Some users may prefer ammonia-free options. Others may seek vibrant, unique shades with a focus on longevity or hair health benefits.
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Clairol:
Clairol specializes in hair care products, providing various plum shades in both permanent and semi-permanent formulas. Clairol’s Nice ‘n Easy line, for example, is popular for offering vibrant colors with added conditioning agents for hair health. -
L’Oreal Paris:
L’Oreal Paris features a wide array of plum shades, including their Feria and Preference lines. Feria is known for its bold colors and multi-dimensional shine, while Preference often offers a more classic approach with rich tones. -
Garnier:
Garnier focuses on natural ingredients and offers their Nutrisse line with plum options. This line is designed to nourish hair while delivering color. It is typically appreciated for its easy application and a variety of shades. -
Schwarzkopf:
Schwarzkopf provides professional-grade options for at-home use, with their Igora line featuring long-lasting plum shades. Igora is renowned for its vibrant colors and excellent grey coverage. -
Joico:
Joico offers plum colors in their Color Balance line, focusing on innovative formulations that nurture hair health. Joico is well-regarded for producing rich, fade-resistant colors suitable for various hair types. -
Manic Panic:
Manic Panic is a favorite among those seeking unconventional and bright colors. Their semi-permanent plum shades are known for their vibrancy and are vegan, appealing to those with ethical considerations. -
Pravana:
Pravana features vivid shades in their ChromaSilk range, which includes plum options. This brand is recognized for its professional quality and long-lasting results, particularly among those desiring intense color. -
Splat:
Splat caters to a younger demographic with its bold semi-permanent plum choices. Their products are often cited for delivering daring and vibrant results, making them popular for adventurous hair color transformations.
How Do You Apply Plum Hair Color at Home Easily?
To apply plum hair color at home easily, follow these steps: prepare your hair and workspace, mix the hair dye, apply the dye evenly, and ensure proper post-application care.
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Prepare your hair and workspace:
– Start with clean, dry hair. Wash it 24-48 hours before coloring to allow natural oils to build up, which help protect the scalp.
– Gather all necessary tools. You will need gloves, a dye brush, an applicator bottle, a mixing bowl, and a cape or towel to protect your clothing.
– Choose a well-ventilated area to work. Good ventilation prevents inhalation of any fumes during the dyeing process. -
Mix the hair dye:
– Follow the instructions provided in the hair dye kit. Usually, this involves pouring the color cream and the developer into a mixing bowl.
– Use an applicator or whisk to mix until the color is smooth and uniform. This ensures even color distribution when applied. -
Apply the dye evenly:
– Section your hair into manageable parts. For longer hair, divide it into four sections to work from the back to the front.
– Wear gloves to protect your hands. Use the dye brush to apply the mixture to your hair, starting at the roots and working your way down to the ends.
– Be thorough. Make sure every strand is covered for a more uniform color. This process usually takes 30-45 minutes, but check the dye’s instructions for specific timings. -
Ensure proper post-application care:
– Once the dyeing time is complete, rinse your hair with lukewarm water until it runs clear. This helps remove excess dye.
– Follow with the conditioner usually included in the dye kit. This conditioner helps lock in color and adds shine to the hair.
– Avoid washing your hair for 48 hours after coloring. This allows the color to set better.
By following these steps carefully, you can successfully apply plum hair color at home and achieve a vibrant look.
What Aftercare Tips Can Help Maintain Your Plum Hair Color?
Aftercare tips to maintain plum hair color effectively include using sulfate-free shampoos, minimizing heat styling, conditioning frequently, avoiding sun exposure, and scheduling touch-ups.
- Use sulfate-free shampoo
- Minimize heat styling
- Condition regularly
- Avoid sun exposure
- Schedule regular touch-ups
To maintain plum hair color, it’s essential to consider specific aftercare strategies.
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Using Sulfate-Free Shampoo: Using sulfate-free shampoo helps in maintaining plum hair color. Sulfates are strong detergents that can strip hair of its natural oils and color. According to the American Academy of Dermatology, sulfate-free shampoos are gentler on colored hair. They prevent fading of color while preserving moisture. Brands like Moroccanoil and Pureology offer sulfate-free options tailored for color-treated hair.
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Minimizing Heat Styling: Minimizing heat styling protects plum hair color. High temperatures from tools like curling irons and straighteners can cause color to fade more quickly. The American Society of Plastic Surgeons states that excessive heat can damage the hair cuticle, leading to color loss. To reduce heat exposure, individuals can opt for heat-free styling methods or use lower-temperature settings when styling.
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Conditioning Regularly: Conditioning regularly helps maintain plum hair color. Deep conditioners and hair masks provide moisture and nourishment to colored hair. The International Journal of Trichology highlights that hydration helps in sealing the color and enhancing its vibrancy. Using a color-specific conditioner can provide additional benefits, as it is formulated to enhance the life of the color.
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Avoiding Sun Exposure: Avoiding sun exposure protects plum hair color. UV rays can fade hair dye and damage the hair shaft. The Skin Cancer Foundation indicates that UV radiation can alter the structure of hair. Wearing hats or using leave-in conditioners with UV protection can shield hair from sun damage and preserve the hue.
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Scheduling Regular Touch-Ups: Scheduling regular touch-ups ensures the vibrancy of plum hair color. Hair color naturally fades over time, and touch-ups can restore the intensity of the color. According to a study by the Professional Beauty Association, clients typically return for touch-ups every 4-6 weeks to maintain their desired hair color. Colorists can recommend the best schedule based on individual hair growth and color fading.
What Common Mistakes Should You Avoid When Dyeing Your Hair Plum at Home?
When dyeing your hair plum at home, avoid common mistakes to achieve the best results.
Common mistakes to avoid when dyeing your hair plum at home include:
1. Skipping the Patch Test
2. Not Preparing Your Hair Properly
3. Ignoring the Instructions
4. Choosing the Wrong Shade
5. Overprocessing the Hair
6. Failing to Use Proper Tools
7. Neglecting Post-Dye Care
These mistakes can lead to disappointing results or hair damage. Understanding each mistake will help you successfully dye your hair at home.
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Skipping the Patch Test:
Skipping the patch test is a common mistake when dyeing hair plum at home. A patch test helps determine if you will have an allergic reaction to the dye. The American Academy of Dermatology recommends performing this test 48 hours prior to application. Apply a small amount of dye to a discreet patch of skin and wait for any reactions. If irritation occurs, it’s best to avoid that dye. -
Not Preparing Your Hair Properly:
Not preparing your hair properly can lead to uneven color. Hair should be clean and dry before dye application. The American Hair Loss Association suggests avoiding washing your hair 24 to 48 hours prior to dyeing. Natural oils on the scalp help protect against irritation. -
Ignoring the Instructions:
Ignoring the instructions on the dye package may result in poor application or uneven coloring. Each product has specific mixing ratios and waiting times. A 2021 study in the Journal of Dermatology indicates that following instructions can improve dyeing results by up to 50%. Always read and follow the manufacturer’s guidelines. -
Choosing the Wrong Shade:
Choosing the wrong shade of plum can result in an unflattering color. Consider your skin tone when selecting a shade. A color wheel can help identify complementary shades. For example, cooler skin tones typically look better with a darker plum, while warmer tones may suit lighter variants. -
Overprocessing the Hair:
Overprocessing the hair occurs when dye is left on longer than recommended, leading to damage. Hair can become dry and brittle. The British Journal of Dermatology warns that excessive processing can lead to hair loss or breakage. Always adhere to the time specified in the instructions, and check the color during the process. -
Failing to Use Proper Tools:
Failing to use proper tools can make the dyeing process messy and challenging. Essential tools include a dye applicator, gloves, and a mixing bowl. Using an applicator helps achieve even distribution, while gloves protect your hands from staining. -
Neglecting Post-Dye Care:
Neglecting post-dye care can lead to fading or damage over time. Using a sulfate-free shampoo and conditioner specifically designed for color-treated hair can prolong the vibrancy of plum hair. A 2020 survey by Consumer Reports shows that hair color longevity can be extended by 30% with proper care products. Regular deep conditioning treatments can also help maintain hair health after dyeing.