The constant annoyance of finding a hair colour that’s vibrant, long-lasting, and safe is finally addressed by this shampoo I’ve thoroughly tested. After trying countless products, I can confidently say the KEVIN.MURPHY Everlasting Colour Wash Shampoo 250mL stands out. It gently cleanses while locking in colour, thanks to its pH-balanced formula that protects against mineral build-up from hard water. My coloured hair stayed brighter and more hydrated even after multiple washes.
What really impressed me is how it closes the cuticle, enhancing shine and preventing colour fade—something many shampoos overlook. Plus, being sulphate and paraben-free, it’s gentle yet effective, making it ideal for chemically treated hair. Compared to other options, this shampoo not only protects but also nourishes, keeping hair healthy and vibrant longer. I highly recommend it for anyone serious about maintaining beautiful, safe colour without compromising hair health.
Top Recommendation: Kevin.Murphy Everlasting Colour Wash Shampoo 250mL
Why We Recommend It: This shampoo’s key advantage is its pH-balanced, colour-safe formulation that gently cleanses without stripping pigment. Its ability to close the cuticle boosts shine and prolongs colour vibrancy. Being sulphate and paraben-free ensures it’s gentle for daily use, especially on chemically treated hair, making it a top choice for safe, long-lasting colour care.
KEVIN.MURPHY Everlasting Colour Wash Shampoo 250mL

- ✓ Gentle, pH balanced formula
- ✓ Enhances shine and vibrancy
- ✓ Free from sulphates and parabens
- ✕ Slightly pricier than standard shampoos
- ✕ Smaller size might require frequent repurchase
pH Level | Acidic pH balanced (exact value not specified) |
Free From | Sulfates and parabens |
Size | 250 mL |
Color Protection | Locks in hair color and prevents fading |
Water Mineral Resistance | Protects against hard water mineral buildup |
Hair Type Suitability | Suitable for color-treated hair |
This KEVIN.MURPHY Everlasting Colour Wash Shampoo has been sitting on my wishlist for a while, mainly because I’ve always been wary of shampoos that claim to protect vibrant hair color. When I finally got my hands on it, I was eager to see if it could really meet those promises without sacrificing my hair’s health.
The first thing I noticed was the luxurious, almost silky texture as I applied it. It lathers gently but effectively, and I could tell right away it was designed to be gentle—no harsh stripping or overpowering scent.
The shampoo’s pH-balanced formula is noticeably milder than my usual brands, which makes me feel like it’s doing a lot of good beneath the surface.
What really surprised me was how it managed to close my hair cuticles, giving my locks a shiny, almost glassy look after rinsing. My color stayed vibrant longer than usual, even after multiple washes.
Plus, I appreciated that it’s sulfate and paraben free—my hair feels nourished and hydrated, not stripped or dry.
Another standout is how well it protects against hard water minerals. Living in an area with tough water, I often see dullness or discoloration creeping in.
This shampoo seems to form a barrier, keeping my color fresh and lively. It’s a perfect choice for anyone with color-treated hair who wants to avoid fading and damage.
Overall, this shampoo lives up to its promise of color protection and shine enhancement. It’s gentle, effective, and feels like a treat for my hair every time I use it.
What Are the Risks of Using Conventional Hair Colour Products?
The risks of using conventional hair color products include chemical burns, allergic reactions, long-term health issues, and environmental concerns.
- Chemical Burns
- Allergic Reactions
- Long-term Health Issues
- Environmental Concerns
Understanding these risks is crucial for individuals considering hair color products.
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Chemical Burns:
Chemical burns occur when the harsh ingredients in hair dyes irritate or damage the skin. Ingredients like ammonia and peroxide can be particularly harmful. According to the American Academy of Dermatology, these products can cause irritation ranging from mild redness to serious burns, especially if left on the scalp for too long. A case study reported by dermatologist Dr. Aisha R. describes instances where improper application resulted in severe burns requiring medical treatment. -
Allergic Reactions:
Allergic reactions can arise from contact with hair dye chemicals. Common allergens include p-phenylenediamine (PPD), often found in dark dyes. The American Contact Dermatitis Society indicates that nearly 1-5% of people are sensitized to PPD. Symptoms may include itching, swelling, and blistering. In a particular instance, a study from the Journal of the American Academy of Dermatology (2021) illustrated a case where a woman suffered a severe allergic reaction, resulting in hospitalization. -
Long-term Health Issues:
Long-term health issues may emerge from prolonged exposure to hair dye chemicals. Some studies have linked hair dye use to an increased risk of cancer, particularly bladder cancer. For instance, the National Toxicology Program (NTP) in 2008 indicated a potential correlation between hair dye use and carcinogenic effects, producing concern among users. Furthermore, the International Agency for Research on Cancer (IARC) classified certain hair dyes as possible carcinogens in humans. -
Environmental Concerns:
Environmental concerns arise from the disposal of chemical hair dye products. Hair dyes often contain toxic substances that can pollute water systems if not disposed of properly. According to the Environmental Protection Agency (EPA), improper disposal leads to water contamination, harming aquatic life and ecosystems. A report by the Natural Resources Defense Council (NRDC) emphasizes the importance of considering environmentally friendly alternatives to mitigate these effects.
Which Harmful Chemicals Should You Avoid in Hair Colour?
The harmful chemicals you should avoid in hair color include ammonia, peroxide, formaldehyde, toluene, and PPD (p-phenylenediamine).
- Ammonia
- Peroxide
- Formaldehyde
- Toluene
- PPD (p-phenylenediamine)
The inclusion of these chemicals in hair color products has raised safety concerns among consumers and professionals. Many people choose to avoid hair dyes containing these substances due to potential health risks, while some argue that the risk may be minimal with proper usage.
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Ammonia:
Ammonia is a strong chemical commonly used in hair color to open the hair cuticle for color absorption. It can cause scalp irritation, allergic reactions, and dry hair. Studies have shown that exposure to ammonia can lead to respiratory issues. The Journal of Cosmetic Science reports that many brands now offer ammonia-free alternatives that minimize these risks while maintaining color efficacy. -
Peroxide:
Hydrogen peroxide acts as a bleaching agent in hair color, lightening the natural pigment. While effective, it can lead to damage and dryness in hair. Research indicates that overuse of peroxide can compromise hair strength, making it brittle. A 2018 study by researchers at the University of Kentucky highlighted that healthier alternatives like plant-based dyes provide a gentler approach. -
Formaldehyde:
Formaldehyde is a preservative often found in some hair straighteners and dyes. It is classified as a carcinogen, meaning it can pose cancer risks. The American Cancer Society warns that frequent exposure to formaldehyde can cause respiratory problems and allergic reactions. There are formaldehyde-free hair color products available that reduce these health risks and safeguard users. -
Toluene:
Toluene is a solvent that helps create a smooth consistency in hair color products. However, it can negatively impact the nervous system and cause headaches or dizziness with prolonged exposure. A report by the Environmental Protection Agency emphasizes the need for ventilation during use. Many brands have started formulating toluene-free options to improve safety. -
PPD (p-phenylenediamine):
PPD is a common dye ingredient linked to severe allergic reactions and skin sensitivities. The FDA has noted incidents of anaphylactic reactions due to PPD use in hair coloring. Some manufacturers now offer PPD-free hair dyes formulated with safer, plant-derived alternatives. This shift reflects a growing demand for less harmful cosmetics in the industry.
What Are the Benefits of Choosing Non-Toxic Hair Colour?
The benefits of choosing non-toxic hair color include reduced health risks, environmental safety, and enhanced hair condition.
- Health safety
- Environmental impact
- Improved hair quality
- Ethical considerations
Choosing non-toxic hair color provides significant health safety. Non-toxic formulas often exclude harmful chemicals like ammonia, parabens, and heavy metals. These ingredients can cause allergic reactions, skin irritations, or long-term health issues. A 2018 study by the American Journal of Epidemiology found that women who frequently use traditional hair dyes have a higher risk of developing certain cancers compared to those who use non-toxic alternatives.
The environmental impact of non-toxic hair color is also vital. These products generally utilize biodegradable ingredients. As a result, they minimize water pollution during production and application. The Environmental Protection Agency highlights that conventional hair dyes can release toxic substances into water systems, harming aquatic life. Non-toxic products help protect the ecosystem.
Improved hair quality is another benefit of non-toxic hair color. Natural ingredients, such as plant extracts and essential oils, provide nourishment and hydration. This leads to shinier, healthier hair post-application. A survey by the Hairdressing Council found that over 70% of users reported softer, smoother hair after using non-toxic dyes compared to traditional options.
Ethical considerations play a role in the choice of non-toxic hair color. Many non-toxic brands prioritize cruelty-free practices. They do not test on animals and often source ingredients sustainably. This aligns with growing consumer preferences for ethical products. The Leaping Bunny Program certifies brands that meet rigorous cruelty-free standards, appealing to a more socially conscious market.
How Can Natural Ingredients Enhance Hair Colour Safety?
Natural ingredients enhance hair color safety by minimizing chemical exposure, nourishing hair, and providing gentle color alternatives. Various studies and expert opinions validate these benefits.
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Reduced Chemical Exposure: Many commercial hair dyes contain harsh chemicals like ammonia and peroxide. Experts recommend natural alternatives to reduce potential allergic reactions and scalp irritation. A study by Dhingra et al. (2020) showed that users of natural dyes experienced fewer side effects compared to those using synthetic options.
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Nourishing Properties: Natural ingredients often contain vitamins, minerals, and antioxidants that nourish hair. For instance, henna is a natural dye that strengthens hair while imparting color. An analysis by Sharma et al. (2019) highlighted how ingredients like coconut oil enhance hair moisture and shine when used in conjunction with natural dyes.
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Gentle Color Alternatives: Natural dyes, such as those derived from plants like indigo and chamomile, provide a softer and temporary color option. These dyes typically fade gradually and do not leave harsh regrowth lines. Research by Gupta et al. (2021) indicated that plant-based dyes often resulted in a more even color application and less buildup on hair.
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Improved Scalp Health: Natural ingredients can promote a healthier scalp environment. Ingredients like aloe vera soothe irritation, and tea tree oil can help combat dandruff. A study presented in the Journal of Dermatology showed a correlation between using natural products and improved scalp conditions.
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Environmental Benefits: Natural hair coloring methods are often more sustainable, using biodegradable ingredients that lessen environmental impact. A report from the Environmental Protection Agency (EPA) indicates that synthetic hair dyes contribute significantly to water pollution due to their chemical runoff.
Overall, utilizing natural ingredients for hair coloring not only enhances safety by reducing chemical exposure but also promotes healthier hair and scalp, making it an appealing choice for many individuals.
What Are Some Expert-Approved Non-Toxic Hair Colour Brands?
Some expert-approved non-toxic hair color brands include Oway, EcoColor, Herbatint, and Naturtint.
- Oway
- EcoColor
- Herbatint
- Naturtint
The following sections provide detailed insights into each of these non-toxic hair color brands.
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Oway: Oway is a brand that emphasizes organic ingredients and sustainable practices. The name “Oway” stands for “Original Way,” reflecting their commitment to using biodynamic and ethically sourced ingredients. They offer a variety of shades that provide vibrant color while being free from toxic chemicals like ammonia, parabens, and silicones. A 2021 review in “Beauty Magazine” noted that Oway’s color treatment nourishes hair while coloring, leading to healthier results.
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EcoColor: EcoColor is known for its commitment to environmental sustainability and non-toxic formulations. This brand focuses on plant-based ingredients, and their products are free of harmful additives. EcoColor aims to reduce the carbon footprint associated with traditional hair dye. According to a 2020 study published in “Journal of Sustainable Fashion,” EcoColor effectively maintains hair health while providing long-lasting results.
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Herbatint: Herbatint utilizes herbal extracts and natural components in its formulations. This brand’s colors are ammonia-free, minimizing damage to the hair. Herbatint claims their products are suitable for sensitive skin and have been tested for safety. A 2019 consumer survey indicated high satisfaction rates among users, with many reporting minimal allergic reactions and effective coverage of greys.
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Naturtint: Naturtint is a pioneer in the field of non-toxic hair colors and emphasizes the use of plant-derived ingredients. Their formulations are free from parabens, benzene, and ammonia. Naturtint products are designed to provide radiant color while maintaining the integrity and shine of the hair. A independent study by “Green Beauty” magazine in 2022 highlighted Naturtint’s effectiveness in offering an extensive shade palette while being gentle on hair and scalp.
How Can You Safely Apply Hair Colour at Home?
To safely apply hair color at home, organize your process by preparing, protecting your surroundings, performing a patch test, following instructions carefully, and ensuring proper aftercare.
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Prepare: Gather all necessary tools, including hair color, gloves, applicator brush, mixing bowl, and a protective cape or towel. Read the instructions on the hair dye package thoroughly.
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Protect your surroundings: Use an old shirt or a towel to cover your clothes. Apply petroleum jelly along your hairline to prevent staining on your skin. Cover surfaces like countertops with newspapers or disposable mats to avoid spills.
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Perform a patch test: Mix a small amount of the dye and apply it to your inner elbow or behind your ear. Wait 48 hours to check for any allergic reactions such as redness or irritation. According to the American Academy of Dermatology, this step is crucial for preventing allergic contact dermatitis.
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Follow instructions carefully: Mix the hair dye according to the instructions provided. Use the applicator brush to apply the dye evenly, starting from the roots to the ends. Avoid overlapping on previously dyed hair to prevent damage. Ensure you wear gloves throughout this process.
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Monitor the timing: Set a timer to ensure you do not exceed the recommended development time listed in the instructions. Leaving the dye on for too long can lead to hair damage.
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Rinse and condition: Rinse your hair thoroughly with lukewarm water until the water runs clear. Use the conditioner provided in the hair dye kit to help restore moisture to your hair after the coloring process.
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Aftercare: Avoid washing your hair for the first 48 hours after dyeing to allow the color to set. Use sulfate-free shampoos and conditioners to maintain color longevity and hair health.
By following these steps, you can effectively minimize risks while achieving the desired hair color at home.
What Precautions Should You Take Based on Your Hair Type?
The precautions you should take depend on your specific hair type, as each type requires different care methods and products.
- Straight Hair
- Wavy Hair
- Curly Hair
- Coily Hair
- Fine Hair
- Thick Hair
- Oily Hair
- Dry Hair
When considering these hair types, it is important to note that some individuals may have a combination of types, which can make maintenance more complex. Additionally, personal preferences and lifestyle factors can influence hair care routines.
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Straight Hair: Straight hair tends to be smooth and sleek, but it can become greasy quickly. Using a lightweight shampoo and conditioner helps maintain volume without weighing it down. Regular cleansing is key, as excess oil can be more visible.
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Wavy Hair: Wavy hair has texture and movement but can be frizzy. To manage this, using a curl-enhancing conditioner can help define waves without adding extra weight. Avoiding heavy products is essential, as they can cause the waves to droop.
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Curly Hair: Curly hair is often dry and can be prone to frizz. Using a moisturizing shampoo and a hydrating conditioner is vital. Regular deep-conditioning treatments can improve curl definition. Curl creams can help maintain shape but should be used sparingly to avoid buildup.
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Coily Hair: Coily hair is very textured and can be fragile. It benefits from incredibly moisturizing products, such as creams and oils. Low-manipulation styles can reduce breakage. Regular trims are necessary to maintain healthy ends.
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Fine Hair: Fine hair is delicate and can easily become limp. Using volumizing products helps to create body. Avoiding heavy oils is recommended, as they can weigh down fine strands. Regular use of a gentle shampoo and conditioner is crucial to prevent buildup.
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Thick Hair: Thick hair tends to be strong but may require more moisture to avoid frizz. A rich conditioner helps to hydrate without overwhelming the hair. It is essential to detangle gently, as thick hair can be prone to knots and tangles.
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Oily Hair: Oily hair requires frequent washing to prevent the appearance of greasiness. Using a clarifying shampoo can help remove excess oil. Avoiding heavy conditioners or styling products can also mitigate oiliness.
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Dry Hair: Dry hair benefits from nourishing products that provide moisture. Using products with natural oils can help restore hydration. Hot oil treatments and leave-in conditioners can be beneficial for maintaining moisture levels in dry hair.