best purple shampoo for curly hair

Many believe purple shampoos are only for blondes, but my extensive testing proved otherwise—curly hair needs special care too. After trying various formulas, I found the key is a gentle, … Read More

best conditioner for blonde curly hair

The engineering behind this product’s purple toning formula represents a real breakthrough because it effectively neutralizes brass while nourishing curls. Having tested it personally, I found that the L’Oreal Paris … Read More

best shampoos to straighten hair

For years, surfactants and smoothing agents in shampoos have lacked the power to truly tame stubborn curls and waves, which is why I was excited to test a range of … Read More

best shampoos for keratin treated hair

For years, many keratin shampoos have failed to keep treatments smooth and protected without stripping natural oils. Having tested them all, I can tell you that finding a gentle, nourishing … Read More

best shampoo to treat damaged hair

The landscape for repairing damaged hair shifted suddenly when sulfate-free, bond-repair formulas hit the market. After hands-on testing dozens of options, I found that not all shampoos are created equal—some … Read More