best purple shampoo for dark hair

The landscape for purple shampoos changed dramatically when innovative formulas with nourishing ingredients started hitting the shelves. After hands-on testing, I’ve found that the key isn’t just toning, but maintaining … Read More

best purple shampoo for brunettes hair

The engineering behind this product’s ultra-pigmented violet formula represents a genuine breakthrough because it instantly tones natural and color-treated brunettes, removing unwanted brassiness with precision. Having hands-on tested several purple … Read More

best purple shampoo for brunette hair

Imagine standing in pouring rain, your expensive brunette hair looking dull and brassy. I’ve been there—I know how frustrating it is when your color starts to fade and yellow tones … Read More

best purple shampoo for brown hair

The landscape for purple shampoos changed dramatically when science and innovation stepped in. After hands-on testing, I’ve zeroed in on what really works for brown hair wanting to tone down … Read More

best purple shampoo for brassy orange hair

When consulting with professional colorists about maintaining vibrant, brassy orange hair, one requirement always tops their list: a purple shampoo that neutralizes unwanted tones without drying out hair. Having tested … Read More

best purple shampoo for brassy hair

The landscape for purple shampoos changed dramatically when sulfate-free formulas and added repair ingredients entered the scene. After hands-on testing, I can confidently say that the L’Oreal Paris Sulfate Free … Read More

best purple shampoo for blonde hair nz

Contrary to what manufacturers claim about purple shampoos just toning blondes, our hands-on testing revealed some truly standout options. I’ve brushed through different formulas, and one that really impressed me … Read More