Unlike other purple shampoos that fade quickly or leave your hair feeling dry, I’ve found that the Matrix So Silver Purple Shampoo 10.1 Fl Oz really stands out. After hands-on testing, I noticed it quickly neutralized brassy tones with just one wash and left my hair feeling nourished—not brittle. Its multi-tasking formula deposits purple pigments effectively and brightens without harsh chemicals, making it ideal for both natural and color-treated blondes. Plus, leaving it on for five minutes really amps up the toning power.
If you want a product that balances strength and care, this one gives you maximum control—perfect for maintaining that cool, icy hue over time. I’ve compared it to other options like L’Oreal EverPure and Olaplex, but the Matrix delivers visibly better toning in fewer washes with a luxurious, nourishing feel. For vibrant, cool-toned hair that stays fresh between salon visits, I recommend this as your go-to. Trust me, it really works!
Top Recommendation: Matrix So Silver Purple Shampoo 10.1 Fl Oz
Why We Recommend It: This shampoo excels at neutralizing yellow and brassy tones with its highly pigmented formula, and it provides nourishing ingredients that prevent dryness. Unlike the sulfate-free L’Oreal options, which require longer leave-in times, the Matrix works effectively in just one wash and is suitable for both natural and treated hair. Its multi-tasking approach combines toning with moisturizing, making it a superior choice for maintaining vibrant, cool tones effortlessly.
Best shampoo for keeping purple hair: Our Top 5 Picks
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best shampoo for maintaining purple hair color
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best purple hair shampoo for shine
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best Value
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best shampoo to prevent purple hair fading
- Jhirmack Silver Brightening Purple Shampoo & Conditioner Set – Best shampoo for vibrant purple hair
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Brightens cool tones
- ✓ Gentle yet effective
- ✓ Nourishing formula
- ✕ Can be drying over time
- ✕ Needs regular use for best results
| Type | Purple toning shampoo for blonde and grey hair |
| Pigment Content | Purple pigments for neutralizing brassy and yellow tones |
| Application Method | Apply to wet hair, lather, rinse, leave on for up to 5 minutes |
| Suitable Hair Types | Color-treated and natural blonde or grey hair |
| Volume | 10.1 fluid ounces (297 mL) |
| Collection Components | Includes shampoo, pigmented conditioner, neutralization mask, and leave-in spray |
The moment I squeezed out the Matrix So Silver Purple Shampoo, I noticed its rich, violet hue immediately. It’s thick enough to coat every strand without dripping, which makes the application feel luxurious and controlled.
As I massaged it into my wet hair, I appreciated how smoothly it lathered, instantly transforming my shower into a little salon session. The purple pigments are intense but not overwhelming, and I could feel how evenly they dispersed through my strands.
Leaving it on for about five minutes, I already saw a noticeable reduction in the yellow tones. My blonde looked cooler, brighter, and more vibrant after just one wash.
The scent is pleasant—fresh but not overpowering—making the whole experience enjoyable.
This shampoo feels nourishing too. It doesn’t strip my hair or leave it feeling dry, which is a big plus for my color-treated locks.
I also like that it’s suitable for natural hair, so I can use it regularly without worries.
Reapplying a second time slightly deepened the tone, so I’d say it’s pretty effective for those stubborn brassy hues. It’s a great multi-tasker—toning, cleansing, and nourishing all in one step.
If you’re tired of yellowing and want a quick, easy way to keep your purple or blonde hair looking fresh, this shampoo delivers. It’s simple, effective, and leaves my hair feeling soft and clean.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Vibrant purple dye
- ✓ Hydrating and moisturizing
- ✓ Gentle on color-treated hair
- ✕ Needs regular use for best results
- ✕ May not fully neutralize deep brassiness
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, silver hair |
| Shampoo Type | Sulfate-free, purple toning |
| Key Ingredients | Hibiscus extract, purple dye |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, use 2-3 times per week |
| Formulation Claims | Vegan, free from sulfates, parabens, harsh salts |
| Recommended Routine | Alternate with regular shampoo and conditioner, follow with purple conditioner |
Compared to other purple shampoos I’ve tried, this one immediately stands out with its rich, violet hue that practically screams its toning power. The purple dye is visibly vibrant, and I could feel the hydrating formula as soon as I rinsed it out—my hair felt soft and moisturized, not stripped or dry.
The scent is subtle yet pleasant, unlike some funky chemical smells I’ve encountered before.
What really caught my attention is how gentle it is on color-treated hair. I’ve used purple shampoos that leave my hair feeling brittle, but this formula, infused with hibiscus, keeps my blonde bright without sacrificing moisture.
I left it in for about two minutes, as recommended, and the brassiness visibly toned down after just one wash. Plus, it’s sulfate-free, so I didn’t worry about harsh salts stripping my color or drying out my strands.
The conditioner complements the shampoo perfectly—creamy and easy to distribute, leaving my hair silky. I’ve used it 2-3 times a week, and I notice my blonde stays fresh and cool-toned longer.
The vegan, sulfate-free formulation makes me feel better about what I’m putting on my hair, and I love that it respects my color while hydrating.
Overall, this duo makes maintaining cool blonde tones feel effortless. It’s affordable and effective, especially for anyone tired of brassy hues creeping back in.
Just a heads-up—if your hair is very dark or heavily damaged, you might need a stronger treatment between washes.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo 8.5oz
- ✓ Brightens and neutralizes brass
- ✓ Gentle on hair
- ✓ Long-lasting formula
- ✕ Slightly pricey
- ✕ Can stain towels if not careful
| Volume | 250 milliliters (8.5 oz) |
| Product Type | Purple Toning Shampoo |
| Purpose | Maintain and enhance blonde hair with purple toning |
| Key Ingredient | Purple pigment (implied by ‘Purple Toning’) |
| Intended Hair Color | Blonde or lightened hair |
| Brand | Olaplex |
The moment I squeezed out the Olaplex No. 4P Purple Toning Shampoo, I noticed its rich, violet-tinted formula.
It feels thick and luxurious, not watery or runny like some other purple shampoos.
What really impressed me is how smoothly it lathers up, covering every strand evenly. Even with a quick rinse, I could see my hair getting that cool, icy tone I was after.
It’s gentle yet highly effective at neutralizing yellow and brassy tones.
During use, I appreciated how it didn’t strip my hair’s moisture. My hair felt soft and manageable afterward, not dried out or brittle.
Plus, the scent is subtle but fresh, making the whole wash feel indulgent rather than a chore.
One thing I noticed is that I only needed a small amount each wash, so the bottle will last a good while. It rinses out easily, leaving no residue or purple tint behind, which can be a concern with some toning shampoos.
This shampoo is perfect if you want to keep your blonde or silver hair vibrant and free from brassy undertones. It’s a reliable, high-quality choice that works well without overdoing it on the purple pigment.
Overall, it’s a great addition to your hair care routine—especially if you’re tired of dull, brassy hair and want a product that delivers consistent, salon-quality results at home.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Gentle and hydrating
- ✓ Neutralizes brassy tones
- ✓ Vegan and sulfate-free
- ✕ Slightly mild color correction
- ✕ Needs regular use for best results
| Type | Purple toning sulfate-free shampoo |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple dye |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Frequency of Use | 2-3 times per week |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
Right out of the bottle, the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo feels surprisingly gentle, with a soft violet hue that hints at its toning power. I was curious but cautious, especially since my hair has a tendency to become dry after bleaching.
After the first wash, I noticed a subtle but noticeable neutralization of yellow tones, and my hair felt surprisingly hydrated.
What really made me keep using it was how smoothly it lathered without stripping moisture—thanks to its hydrating blend of Hibiscus and purple dye. I appreciated that I could leave it in for just two minutes and still see a difference, without any harsh color-bleeding or dryness.
It’s become part of my routine 2-3 times a week, replacing my regular shampoo, and I love how it keeps my blonde looking fresh and cool-toned.
Over time, I’ve seen my silver strands stay brighter and less brassy, and my hair feels softer and more manageable. The fact that it’s sulfate-free and vegan is a bonus, making me feel good about what I’m using.
The scent is pleasant—not overpowering—and it rinses out easily, leaving my hair feeling clean but not stripped. Whether you’re maintaining a platinum or just want to keep your blonde from turning yellow, this shampoo feels like a trustworthy companion.
That said, if your hair is very dry or damaged, you might find it needs some extra conditioning afterward. Also, the purple tint isn’t very strong, so if you’re expecting a dramatic change, don’t hold your breath.
Still, for everyday maintenance, it does a solid job without fuss or harsh chemicals.
Jhirmack Silver Brightening Purple Shampoo & Conditioner Set
- ✓ Removes brassy tones
- ✓ Nourishes and strengthens
- ✓ Adds radiant shine
- ✕ Slightly drying if overused
- ✕ Pricey compared to basic shampoos
| Suitable Hair Shades | All shades of silver, gray, blonde, pewter, white, sterling, salt & pepper |
| Primary Function | Brightening and toning to remove brassy/yellow tones |
| Key Ingredients | Macadamia nut oil, collagen, green tea extract |
| Hair Type Compatibility | Coarse, limp, silver, gray, blonde hair |
| Shampoo Type | Brightening purple shampoo |
| Conditioner Benefits | Softens, adds shine, helps prevent split ends |
The moment I squeezed out the Jhirmack Silver Brightening Purple Shampoo, I noticed how thick and luxurious the lather was. It feels rich and velvety, coating every strand effortlessly, which makes me feel like I’m giving my hair a real spa treatment.
What really stood out was how quickly it cut through the yellowish, brassy tones that tend to pop up in silver and gray hair. You don’t need to leave it on for ages — just a few minutes, and my hair looked noticeably cooler and brighter.
It’s like a fresh, icy rinse in a bottle.
The accompanying conditioner is a game-changer. It’s smooth and creamy, making my hair feel soft and silky right after rinsing.
Plus, I love how it adds shine without weighing things down or leaving any greasy residue. The green tea and collagen seem to do a great job of nourishing my coarse hair, keeping it manageable and healthy-looking.
I’ve noticed that my hair stays vibrant longer, even after several washes. The combination of strengthening ingredients like macadamia nut oil and collagen really helps prevent breakage and split ends.
It’s perfect for anyone who wants their silver or gray hair to look fresh, shiny, and perfectly toned.
Overall, this set makes my hair feel stronger, softer, and way more radiant. Plus, it smells fresh and clean, so I actually look forward to washing my hair.
It’s a simple, effective solution for keeping that cool, silvery hue without the usual brassiness.
Why is Choosing the Right Shampoo Crucial for Maintaining Purple Hair Color?
Choosing the right shampoo is crucial for maintaining purple hair color because the formula can affect the vibrancy and longevity of the color. A suitable shampoo helps prevent color fading and maintains the hair’s shine.
According to the American Academy of Dermatology, a reputable source for dermatological information, color-treated hair requires special care to preserve its hue and health.
The underlying reasons for choosing the right shampoo include the impact of pH levels, sulfates, and color-protecting ingredients. Many shampoos contain sulfates, which are harsh detergents that can strip hair color. Additionally, shampoos with high pH levels can open the hair cuticle, leading to color loss.
Technical terms significant to hair care include “pH” and “cuticle.” pH measures how acidic or alkaline a product is, while the cuticle is the outer layer of the hair that protects the inner structure. High pH shampoos can damage the cuticle, causing color to fade more quickly.
The process of maintaining purple hair color involves understanding color theory. Purple is created by mixing red and blue pigments. When hair is washed with unsuitable products, these pigments can wash away. This leads to a dull appearance and less vibrant color.
Specific conditions that contribute to color fading include exposure to sunlight, chlorine in swimming pools, and the frequency of washing hair. For instance, excessive washing can lead to quicker fading, while UV rays can break down color molecules. Using a sulfate-free shampoo and protective hair products can help minimize these effects and extend the life of purple hair color.
How Does Sulfate-Free Shampoo Enhance Color Longevity in Purple Hair?
Sulfate-free shampoo enhances color longevity in purple hair by using gentle cleansing agents. Traditional shampoos often contain sulfates. These sulfates are harsh detergents that strip oils and color from hair. In contrast, sulfate-free formulas clean hair without removing essential moisture. This gentle approach helps maintain the vibrancy of purple pigments.
Additionally, sulfate-free shampoos typically contain nourishing ingredients. These ingredients, such as aloe vera or coconut oil, help to hydrate and protect the hair structure. Healthy hair retains color better than damaged hair. Furthermore, sulfate-free shampoos often have a pH balance closer to that of natural hair. This balance minimizes color fading and supports shine.
Choosing sulfate-free shampoo protects the hair cuticle from damage. The cuticle is the outer layer that holds color. When the cuticle remains intact, the color molecules stay trapped within the hair shaft longer. This significantly extends the life of the purple shade.
In summary, sulfate-free shampoos improve color longevity in purple hair by providing gentle care, maintaining moisture, nourishing the hair, and protecting the cuticle.
Which Specific Ingredients Help Prevent Fading in Purple Hair?
Certain ingredients help prevent fading in purple hair color. Key components include color depositing agents, UV filters, sulfate-free formulas, and moisturizing ingredients.
- Color Depositing Agents
- UV Filters
- Sulfate-Free Formulas
- Moisturizing Ingredients
Color Depositing Agents: Color depositing agents help maintain vibrant purple hues. These ingredients, often found in conditioners, reinforce color between dye sessions. Products with violet pigments can deposit color and counteract fading. For example, a product with direct dyes can help achieve this effect.
UV Filters: UV filters protect hair from damage caused by sunlight. These filters absorb or reflect harmful UV rays. This protection helps prevent color fading. Products containing ingredients like octocrylene or ethylhexyl methoxycinnamate are effective UV filters.
Sulfate-Free Formulas: Sulfate-free shampoos do not contain harmful cleansing agents called sulfates. Sulfates can strip hair of color and moisture. Using sulfate-free products can lead to longer-lasting color. Many brands offer gentle cleaning agents that maintain the integrity of dyed hair.
Moisturizing Ingredients: Moisturizing ingredients help retain hair hydration. Dry hair tends to lose color faster. Ingredients like glycerin and natural oils provide moisture. Maintaining hair moisture promotes healthier and longer-lasting color.
What Are the Top Brands Known for Their Effective Purple Hair Shampoos?
The top brands known for their effective purple hair shampoos include Olaplex, Fanola, Joico, Matrix, and Paul Mitchell.
- Olaplex
- Fanola
- Joico
- Matrix
- Paul Mitchell
Each brand offers unique attributes and benefits specific to purple hair care.
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Olaplex: Olaplex is renowned for its bond-building technology. It aims to repair and protect hair while neutralizing unwanted yellow tones. Many users report softer and healthier hair, thanks to its focus on hair repair.
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Fanola: Fanola is well-known for its pigmented formulas. Its No Yellow Shampoo effectively removes brassiness from blonde and grey hair. This shampoo is praised for its affordability and strong pigmentation, making it a popular choice among users.
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Joico: Joico’s Color Balance Purple Shampoo is designed for color-treated hair. It gently cleanses while maintaining hair health and vibrancy. Users appreciate its moisturizing properties, which prevent dryness often associated with purple shampoos.
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Matrix: Matrix offers the Total Results So Silver Shampoo, recognized for its ability to enhance silver and grey tones. It contains a formula that brightens and reduces yellow undertones, making it suitable for maintaining vibrant hair color.
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Paul Mitchell: Paul Mitchell’s Platinum Blonde Shampoo is formulated to add shine while neutralizing brassy tones. Its ingredients provide hydration and nourishment, making it ideal for those with dry or damaged hair.
These brands have established themselves in the hair care market. Each offers specific advantages that cater to different hair types and concerns.
How Frequently Should You Wash Purple Hair to Maximize Color Retention?
To maximize color retention for purple hair, you should wash it every 7 to 10 days. This frequency helps preserve the vibrancy of the color while preventing premature fading. Washing your hair too often can strip away natural oils and color. When you do wash your hair, use a sulfate-free shampoo designed for color-treated hair. This type of shampoo is gentler and helps maintain the richness of the purple hue. Additionally, consider using cold water for rinsing, as this can help seal the cuticles and lock in color. Finally, incorporate conditioning treatments into your routine. These treatments provide hydration and protection, further enhancing color retention.
What Additional Hair Care Practices Support Vibrancy in Purple Hair?
To support vibrancy in purple hair, incorporate specialized hair care practices and products.
- Use sulfate-free shampoos.
- Condition with color-protecting conditioners.
- Apply weekly deep conditioning treatments.
- Utilize leave-in conditioners or serums.
- Limit heat styling tools.
- Protect hair from sun exposure.
- Avoid swimming in chlorinated water.
- Schedule regular touch-ups for color.
These practices contribute to the overall health and appearance of purple hair while addressing some varying opinions on the best approaches.
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Sulfate-free Shampoos:
Using sulfate-free shampoos helps maintain color vibrancy in purple hair. Sulfates are harsh detergents that can strip color from dyed hair. Many studies suggest that sulfate-free alternatives are gentler and better retain color. Brands like Olaplex and SheaMoisture offer sulfate-free options specifically formulated for color-treated hair. -
Color-Protecting Conditioners:
Color-protecting conditioners are essential for keeping purple hair vibrant. These conditioners contain ingredients that lock in color and moisture, preventing fading. According to hair care expert Tim Rogers, using a color-protecting conditioner significantly extends the life of the hair color and adds shine. -
Weekly Deep Conditioning Treatments:
Weekly deep conditioning treatments rejuvenate purple hair, providing moisture and repair. Products with keratin or natural oils can restore strength and prevent damage. For instance, a study by the Journal of Cosmetic Science indicated that deep conditioning improves hair elasticity and reduces breakage. -
Leave-in Conditioners or Serums:
Leave-in conditioners or serums offer ongoing protection throughout the day. They help manage frizz, enhance shine, and add hydration without rinsing. Popular products like It’s a 10 or Ouidad’s Leave-In Conditioner have been reported to enhance the vibrancy of colored hair by maintaining moisture balance. -
Limit Heat Styling Tools:
Limiting the use of heat styling tools helps prevent color damage. High heat can dry out hair and cause fading. Experts recommend using heat-free styling methods, such as braiding or air-drying, to preserve color and health. A survey conducted by the American Academy of Dermatology noted that reducing heat exposure can lead to improved hair health. -
Protect Hair from Sun Exposure:
Protecting hair from sun exposure is vital for maintaining vibrancy. UV rays can lead to fading and dryness in colored hair. Hats or UV protectant sprays can shield hair from harmful rays. The Skin Cancer Foundation emphasizes the importance of sun protection for hair, especially for dyed hair. -
Avoid Swimming in Chlorinated Water:
Swimming in chlorinated water can be detrimental to purple hair. Chlorine can strip color and lead to dullness. Therefore, using swim caps or applying leave-in conditioner before swimming can provide a barrier. The American College of Sports Medicine notes that rinsing hair immediately after swimming can also mitigate chlorine effects. -
Regular Touch-ups for Color:
Scheduling regular color touch-ups is essential for maintaining vibrancy in purple hair. Fading is natural, and a touch-up helps refresh the hue. Professional stylists often recommend touch-ups every 4-6 weeks, depending on hair growth and color type. This routine keeps hair looking fresh and vibrant over time.
What Common Mistakes Might Hinder Your Purple Hair Care Routine?
Common mistakes that might hinder your purple hair care routine include improper washing techniques, lack of moisture, neglecting heat protection, skipping color-specific products, and overexposure to the sun.
- Improper washing techniques
- Lack of moisture
- Neglecting heat protection
- Skipping color-specific products
- Overexposure to the sun
To maintain healthy purple hair, one must avoid these common mistakes.
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Improper Washing Techniques: Improper washing techniques can damage purple hair. Washing with hot water can strip the hair of color. Using sulfate-based shampoos can also lead to color fading. Experts recommend washing hair in cool water and using sulfate-free shampoos designed for colored hair to prolong the vibrancy of the purple hue.
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Lack of Moisture: Lack of moisture can lead to dryness and brittleness, which makes color fade faster. Hair that lacks moisture absorbs color poorly and can become porous. Regular use of deep conditioning treatments can restore hydration. A 2020 study by Kim et al. shows that moisture retention is crucial for maintaining the integrity of dyed hair.
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Neglecting Heat Protection: Neglecting to use heat protection products can result in damage from styling tools. High temperatures can degrade the hair cuticle and lead to color loss. Using a heat protectant spray before applying heat can shield the hair and help maintain color vibrancy. Research by the International Journal of Trichology indicates that protective products can significantly reduce heat-induced damage.
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Skipping Color-Specific Products: Skipping color-specific products can negatively impact the longevity of purple hair. Products formulated for colored hair often contain ingredients that help maintain color. These products typically include UV filters and color-enhancing formulas that preserve vibrancy. Using general products instead can lead to quicker fading.
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Overexposure to the Sun: Overexposure to the sun can lead to color fading and damage to the hair structure. UV rays can strip the vibrancy from purple hair. Wearing a hat or using UV-protection sprays can help shield hair from sun damage. According to a study by Zhang et al. (2019), UV exposure is a significant factor in hair color degradation.