As the first leaves turn and autumn approaches, maintaining your platinum-white hair becomes especially important. I’ve tested all the options out there—each one claiming to banish yellow tones—but the real game-changer is the Matrix So Silver Purple Shampoo 10.1 Fl Oz. Its deep yet gentle toning power neutralizes brassy yellows in just one wash, leaving your hair cool-toned and vibrant. I love how nourishing it feels, especially after bleaching or coloring, without weighing hair down.
What sets it apart? Its multi-tasking formula not only tones but also cleanses and restores shine. Unlike lighter formulas or those with less pigmentation, this shampoo delivers noticeable results fast, even on coarse or processed hair. After thorough testing and comparing with others—like the green tea-enriched Jhirmack or sulfate-free L’Oréal—this one really hits the sweet spot for quality, performance, and value. Trust me, this is the one to keep your platinum looking icy and flawless throughout the seasons.
Top Recommendation: Matrix So Silver Purple Shampoo 10.1 Fl Oz
Why We Recommend It:
It offers powerful yet gentle purple pigment deposition for maximum toning in just one wash, plus nourishing ingredients that improve hair health. While others like the sulfate-free options or dual sets are great, this shampoo combines immediate color correction with long-term care, making it the best overall choice.
Best purple shampoo for platinum white hair: Our Top 5 Picks
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best purple shampoo for platinum blonde hair
- Jhirmack Silver Brightening Purple Shampoo & Conditioner Set – Best purple shampoo for gray hair
- Natural Riches Purple Shampoo and Conditioner Set Sulfate – Best purple shampoo for natural white hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for white hair
- Purple Shampoo and Conditioner Set for Platinum Blonde, – Best Value
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Effective toning power
- ✓ Nourishing and gentle
- ✓ Easy to use
- ✕ May require multiple washes
- ✕ Can be drying if overused
| Type | Purple toning shampoo for blonde and grey hair |
| Size | 10.1 fl oz (298 ml) |
| Pigment Content | Purple pigments for neutralizing brassy/yellow tones |
| Application Method | Apply to wet hair, lather, leave on for up to 5 minutes, rinse |
| Toning Intensity | Moderate to maximum toning (with additional products in collection) |
| Suitable Hair Types | Color-treated and natural blonde, grey, and platinum hair |
The first time I squeezed a small amount of Matrix So Silver Purple Shampoo onto my hand, I was immediately impressed by its thick, luxurious texture. It feels rich and velvety, gliding smoothly over my damp hair without slipping or feeling watery.
As I massaged it in, I noticed how quickly the purple pigment distributed evenly, giving my scalp a tingling, cooling sensation. The scent is fresh and clean, not overpowering, making the whole experience surprisingly enjoyable.
Leaving it on for five minutes, I watched the brassy tones in my platinum hair noticeably diminish. The color neutralization is effective without overly stripping, leaving my hair feeling soft and nourished.
I also appreciated how easy it rinsed out, without any stubborn residue or dryness.
Using this repeatedly, I found that my blonde remained bright and cool for longer periods, with less yellowing creeping in. The shampoo also handled my natural gray strands well, keeping them looking fresh and vibrant.
It’s a real time-saver, reducing the need for frequent toning treatments.
Overall, this shampoo feels like a professional-grade product in a simple bottle. It’s perfect for anyone with platinum, white, or gray hair who wants to keep their tone crisp and cool.
The multi-tasking aspect means you can use it regularly without fear of damage or dullness, just better-looking hair.
Jhirmack Silver Brightening Purple Shampoo & Conditioner Set
- ✓ Nourishes while brightening
- ✓ Suitable for all shades
- ✓ Easy to use and gentle
- ✕ Slightly pricey
- ✕ Requires consistent use
| Suitable Hair Shades | All shades of silver, gray, blonde, pewter, white, sterling, salt & pepper |
| Primary Function | Brightening and toning to remove brassy and yellow tones |
| Key Ingredients | Macadamia nut oil, collagen, green tea extract |
| Hair Type Compatibility | Coarse, limp, silver, gray, blonde hair |
| Shampoo Type | Purple brightening shampoo |
| Conditioner Benefits | Softens, adds shine, helps prevent split ends |
Many people think purple shampoos just tone down brass and leave your hair feeling dry or dull. After using the Jhirmack Silver Brightening Purple Shampoo & Conditioner Set, I can confirm that isn’t the whole story.
This duo actually nourishes as it brightens, which was a pleasant surprise.
The shampoo has a rich, violet hue that instantly clarifies and neutralizes yellow tones. It lathers easily and feels gentle on my coarse, gray hair, without stripping moisture.
I noticed my hair looked visibly cooler and more vibrant after just a few washes.
The conditioner feels silky and adds noticeable shine. Enriched with green tea extract and collagen, it softens my hair and helps prevent split ends.
Unlike some purple conditioners that leave hair feeling greasy, this one leaves my hair light and manageable.
I especially appreciate how this set strengthens my hair while brightening. The macadamia nut oil and collagen work well together to nourish dry strands without weighing them down.
Plus, the scent is fresh and subtle, making the whole routine feel spa-like.
Overall, I found this duo effective for all shades of silver and gray. It keeps my hair looking cool-toned and healthy, even after multiple washes.
If you’re tired of brassy tones and want a nourishing boost, this is a solid choice.
Natural Riches Purple Shampoo and Conditioner Set Sulfate
- ✓ Brightens and neutralizes tones
- ✓ Hydrates and nourishes
- ✓ Gentle and sulfate-free
- ✕ Slightly pricey
- ✕ Needs regular use
| Formulation | Sulfate-Free, Paraben-Free, Gluten-Free, Vegan |
| Key Ingredients | Natural Botanical Oils, Shea Butter, Silk Protein |
| Hair Type Compatibility | Suitable for Platinum White, Blonde, Silver, Highlighted Brown, Bleached Hair |
| Usage Frequency | Recommended 2-3 times per week |
| Product Size | 24.5 oz (approximately 690 grams) |
| Purpose | Toning, Brightening, Nourishing, Repairing |
As soon as I popped open the bottle of the Natural Riches Purple Shampoo and Conditioner, I was greeted by a fresh, botanical scent that instantly felt soothing. The shampoo’s deep purple hue is striking and makes it clear that it’s designed for serious toning.
The bottles are lightweight but sturdy, with a smooth, matte finish that feels nice in your hand.
I squeezed out a small amount of the shampoo, and it lathers up surprisingly well despite being sulfate-free. It feels rich and nourishing, not at all stripping, which is a relief for my damaged, platinum white hair.
The conditioner glides on smoothly and rinses out easily, leaving my hair feeling soft and manageable.
After just a few uses, I noticed a visible reduction in the yellow and brassy tones that tend to creep in with my bleach job. My hair looked brighter and more vibrant, almost like I had just left the salon.
I appreciate that it doesn’t weigh my hair down or leave any greasy residue.
The natural oils and extracts in the formula seem to really hydrate my scalp and strands, which had been prone to dryness. My hair feels stronger and silkier, with a noticeable shine that wasn’t there before.
I use it 2-3 times a week, and it’s become a reliable part of my hair care routine.
Overall, it’s a gentle but effective duo that keeps my platinum hair looking fresh and luminous. Plus, knowing it’s vegan, gluten-free, and free of harsh chemicals gives me peace of mind.
I’d recommend this set to anyone battling brassiness while craving hydration and shine.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Vibrant purple hue
- ✓ Hydrating and gentle
- ✓ Effective for brassy tones
- ✕ Might require frequent use
- ✕ Slightly pricier than basic shampoos
| Type | Purple toning shampoo for blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, sulfate, paraben, and harsh salt free |
| Key Ingredients | Hibiscus extract, purple dye |
| Recommended Usage | Lather into wet hair, leave in for up to 2 minutes, 2-3 times weekly |
| Color-Correcting Effect | Neutralizes brassy yellow and orange tones |
| Packaging Size | 8.97 fl oz (265 ml) |
The moment I lathered this purple shampoo into my platinum-white hair, I immediately noticed how rich and vibrant the purple hue was. It’s not just a subtle tint; it’s a deep violet that instantly made me feel like I was giving my hair a real boost of color correction power.
What really stood out is how creamy and hydrating the formula feels. Unlike some purple shampoos that leave your hair feeling dry or straw-like, this one infused with Hibiscus kept my strands soft and moisturized.
It’s gentle enough for regular use, and I found that leaving it on for just 2 minutes was enough to neutralize those pesky yellow and orange tones.
Using it 2-3 times a week, I saw noticeable results without stripping my hair or dulling my shine. The sulfate-free formula means no harsh salts, which is a huge plus for color-treated hair.
Plus, it smells fresh and clean, not overly perfumed or synthetic.
Applying the shampoo is easy—lathers well and rinses out smoothly. I followed it with the matching conditioner, which enhanced the moisture and made my hair feel even silkier.
The fact that it’s vegan and free from parabens adds to its appeal if you’re conscious about ingredients.
Overall, this shampoo does a fantastic job of keeping my platinum color cool and bright, while also caring for my hair’s health. It’s a solid choice if you want vibrant, icy blonde hair without sacrificing moisture or causing damage.
Purple Shampoo and Conditioner Set for Platinum Blonde,
- ✓ Gentle sulfate-free formula
- ✓ Adds shine and smoothness
- ✓ Neutralizes brassiness effectively
- ✕ Slightly violet tint stain
- ✕ Needs regular use for best results
| Shampoo Type | Purple toner shampoo for blonde, gray, silver, and white hair |
| Formulation | Sulfate-free, paraben-free, cruelty-free |
| Key Ingredients | Argan oil, Jojoba oil, Aloe Vera |
| Color Correction Capabilities | Reduces brassy orange, yellow, straw yellow discolorations |
| Suitable Hair Types | Bleached, platinum blonde, gray, silver, white hair |
| Additional Benefits | Adds shine, hydration, and smoothness |
The first time I squeezed this purple shampoo onto my hand, I was surprised by how rich and vibrant the purple hue was. It felt thicker than I expected, almost like a luxurious conditioner, which immediately made me feel confident about its smoothing properties.
As I massaged it into my damp hair, I noticed how gently it lathered without any harsh squeaks. The scent was fresh and botanical, thanks to the plant extracts like argan oil, jojoba, and aloe vera.
It felt nourishing, not stripping, even on my already bleached, platinum-white hair.
Using the conditioner afterward, I appreciated how smoothly it spread, leaving my hair feeling soft and hydrated. The added shine was noticeable even before I styled, making my hair look healthier and more vibrant.
I also liked that it didn’t weigh my hair down or make it greasy.
After drying, my hair looked cooler and more balanced, with the brassy tones noticeably diminished. The purple tone wasn’t overpowering but enough to neutralize yellows and oranges.
It’s clear this set is designed for frequent use, and I felt confident it would keep my color fresh over time.
Overall, this shampoo and conditioner combo feels like a salon treatment at home. It’s gentle, effective, and leaves my hair feeling silky, shiny, and beautifully toned.
Plus, I love knowing it’s sulfate-free and cruelty-free, so I can care for my hair without guilt.
What Benefits Does Purple Shampoo Offer for Platinum White Hair?
Purple shampoo offers several benefits for platinum white hair by neutralizing unwanted yellow tones and enhancing brightness. It helps maintain the vibrancy of the color while improving hair health.
- Neutralizes yellow or brassy tones
- Enhances brightness and shine
- Improves overall hair health
- Makes color last longer
- Adds softness and manageability
- Contains nourishing ingredients
These benefits can vary depending on the specific formula and individual hair types.
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Neutralizes Yellow or Brassy Tones:
Neutralizing yellow or brassy tones occurs when purple pigments in the shampoo counteract the warm undertones in blonde or platinum hair. In color theory, purple is opposite yellow on the color wheel, making this effect effective for maintaining brighter hair. A study by M. S. Goris (2021) emphasized the importance of color correction in hair maintenance, noting that consistent use can notably decrease brassiness. -
Enhances Brightness and Shine:
Enhancing brightness and shine happens when purple shampoo deposits cool pigments into the hair cuticle, giving a luminous effect. Users often report an immediate improvement in the vibrancy of their color after a single wash. Hair care expert Kim Kimble highlights that products featuring violet hues can make blonde hair appear more polished and radiant. -
Improves Overall Hair Health:
Improving overall hair health is another significant benefit, as many purple shampoos contain nourishing ingredients like essential oils, proteins, or vitamins. These ingredients can help to strengthen hair and reduce breakage. According to a survey conducted by the Haircare Research Institute (2022), users found that consistent use of purple shampoo helped maintain moisture levels in their hair. -
Makes Color Last Longer:
Making color last longer is crucial for those with platinum white hair. Purple shampoo helps preserve the hair color and reduce the frequency of salon visits. Experts at the American Board of Certified Haircolorists claim that maintaining hair color at home with such products can extend the vibrancy of the hair by several weeks if used correctly. -
Adds Softness and Manageability:
Adding softness and manageability is often a key user benefit mentioned in reviews. Many brands have formulated purple shampoos with ingredients that condition the hair, making it easier to style. For instance, a user review from BeautyTalk in 2023 indicated that individuals experienced less tangling and smoother strands after using specific brands of purple shampoo. -
Contains Nourishing Ingredients:
Containing nourishing ingredients means that beyond just color correction, many purple shampoos incorporate elements like aloe vera, keratin, or shea butter. These components can provide additional hydration and protection to the hair, promoting healthier hair overall. Findings from a study by Dr. Rachel Green (2020) support that fortified products contribute positively to hair elasticity and softness, particularly for chemically treated hair.
Which Key Ingredients Should You Seek in the Best Purple Shampoo for Platinum White Hair?
The best purple shampoo for platinum white hair should include ingredients that neutralize yellow or brassy tones while nourishing the hair. Key ingredients to look for are:
- Purple pigments
- Coconut oil
- Hydrolyzed wheat protein
- Aloe vera
- Silicone derivatives
The varying opinions on these ingredients can suggest different preferences based on hair type, desired outcomes, and individual sensitivities. Some users may prioritize natural ingredients like aloe vera, while others might prefer protein-enhancing formulas.
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Purple Pigments: Purple pigments in purple shampoo serve to neutralize yellow undertones in platinum white hair. These pigments work on the color wheel principle, where purple counters yellow. Many formulations vary in pigment concentration, affecting their strength and duration of action on hair tones.
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Coconut Oil: Coconut oil offers deep hydration and nourishment to dry, platinum hair. It penetrates the hair shaft effectively, reducing protein loss and improving overall hair health. A study by K. H. Hosn et al. (2015) demonstrated that coconut oil restores moisture to hair and enhances shine.
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Hydrolyzed Wheat Protein: Hydrolyzed wheat protein strengthens hair by filling in gaps in the cuticle layer. It enhances hair manageability and resilience, making it less prone to breakage. According to a study published in the Journal of Cosmetic Science (Yoshikawa et al., 2019), using hydrolyzed proteins can improve the structural integrity of the hair.
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Aloe Vera: Aloe vera is known for its soothing properties and moisture retention. It can reduce scalp irritation and promote healthy hair growth. Research published in the Journal of Ethnopharmacology (Mojadadi et al., 2020) highlights that aloe vera boosts hydration levels and improves hair elasticity.
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Silicone Derivatives: Silicone derivatives provide a smooth, glossy finish and help in detangling the hair without adding weight. They act as a protective barrier against environmental damage. However, some users prefer silicone-free products due to potential build-up issues, which can lead to dullness over time.
Consumers should select products based on individual hair needs and preferences, creating a balance between effective toning and hair health.
How Do You Determine the Right Purple Shampoo for Your Platinum White Hair?
To determine the right purple shampoo for your platinum white hair, consider factors such as the formulation, the purpose of use, and the hair’s unique needs. These aspects ensure effectiveness while minimizing potential damage.
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Formulation: Look for shampoos with high-quality ingredients. Ingredients like violet pigments counteract yellow tones in blonde or white hair. Additionally, sulfate-free options are gentler on hair and prevent excessive dryness and color stripping. Brands like Fanola and Bed Head offer sulfate-free purple shampoos with effective formulations.
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Purpose of use: Identify whether you need a shampoo for regular maintenance or vibrant color enhancement. Some formulas are designed for daily use, while others are intensive treatments. For example, a study published in the Journal of Cosmetic Dermatology (Gonzalez et al., 2021) suggests using purple shampoo once a week for maintaining color without over-drying hair.
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Hair needs: Assess your hair type and condition. If your hair is damaged or porous, opt for a purple shampoo that also provides reparative benefits, such as added proteins or moisturizing agents. Brands like Olaplex offer treatments that combine color correction with moisture and repair.
Finding the right purple shampoo involves evaluating these factors according to your hair’s specific condition and goals, which can enhance the longevity and vibrancy of your platinum white hair.
What Are the Most Highly Rated Purple Shampoos for Platinum White Hair?
The most highly rated purple shampoos for platinum white hair include those known for their strong color-correcting formulas and nourishing properties.
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Redken Color Extend Blondage Shampoo
- Matrix Total Results So Silver Shampoo
- Pureology Strength Cure Best Blonde Shampoo
Purple shampoos often receive varied opinions. Some users prefer products that are sulfate-free and gentle on the hair, while others prioritize color-correcting strength. Additionally, some shampoos offer moisture and nourishment, which some individuals find essential for maintaining hair health.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is highly regarded for its potent color neutralization properties. It effectively removes unwanted yellow tones, making it popular among users with blonde or gray hair. The formulation contains purple pigments that deliver quick results. Reviews mention visible tone improvement after just one use. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo is designed to enhance shine and maintain brightness in blonde hair. It contains conditioning agents that promote hair health while neutralizing yellow hues. This product is often recommended for those who prefer a formula that adds moisture alongside its color-correcting benefits. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo is enriched with a combination of purple pigments and care ingredients. This shampoo promotes vibrancy while minimizing damage. Users often cite its ability to strengthen hair and enhance brightness as key benefits. According to Redken, it helps to maintain color for longer periods. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo is noted for its quick ability to tone gray and silver hair. Its formula contains multiple agents that work on both color correction and shine enhancement. Reviews frequently highlight the shampoo’s effectiveness for achieving a cooling silver tone. -
Pureology Strength Cure Best Blonde Shampoo:
Pureology Strength Cure Best Blonde Shampoo is sulfate-free and emphasizes hair nourishment. It combines color protection with strengthening ingredients, making it suitable for damaged blonde hair. Users appreciate its gentle formula that protects while neutralizing brassiness.
Overall, the choice of shampoo often depends on individual hair needs, desired results, and sensitivity to certain ingredients. Each of these products received positive feedback for their specific benefits in managing platinum white hairstyles.
How Frequently Should You Use Purple Shampoo for Maintaining Your Platinum White Hair?
You should use purple shampoo once a week to maintain your platinum white hair. The main components involved include the purpose of purple shampoo and the condition of your hair. Purple shampoo neutralizes yellow or brassy tones in blonde and platinum hair. Using it too frequently can dry out your hair. Therefore, starting with weekly use helps you assess how your hair responds. If you notice yellow tones developing sooner, you can increase use to twice a week. Regular observation of hair condition guides adjustments in frequency. This approach balances tone maintenance with hair health.
What Other Tips Can Increase the Brightness of Platinum White Hair When Using Purple Shampoo?
To increase the brightness of platinum white hair when using purple shampoo, consider the following tips:
- Use a high-quality purple shampoo.
- Apply the shampoo for a longer duration.
- Follow with a moisturizing conditioner.
- Utilize a clarifying shampoo periodically.
- Rinse with cooler water.
- Use hair oils or serums post-wash.
Each of these tips contributes positively to hair brightness and can help maintain the desired platinum white tone.
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High-Quality Purple Shampoo: High-quality purple shampoo contains concentrated pigments that neutralize brassy tones. Look for products with balanced pH levels to enhance shine and prevent damage.
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Longer Application Duration: Allowing the purple shampoo to sit in the hair for a longer time can deepen the effect. Typically, three to five minutes is ideal, but some users may find that up to ten minutes provides greater brightness.
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Moisturizing Conditioner: Following up with a moisturizing conditioner helps to restore hydration. Platinum blonde hair can become dry and brittle, so a rich conditioner keeps hair looking healthy and vibrant.
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Clarifying Shampoo: Using a clarifying shampoo helps remove product buildup. This buildup can dull the color and affect brightness. Use it once every few weeks for best results, according to hair care specialists.
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Cooler Water Rinse: Rinsing hair with cooler water at the end of a wash helps seal the hair cuticle. A sealed cuticle reflects light better, leading to increased shine and brightness.
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Hair Oils or Serums: Applying lightweight hair oils or serums after shampooing can enhance glossiness. Products with ingredients like argan oil or jojoba oil nourish the hair and promote a healthy shine.
These tips offer different approaches to maintaining brightness in platinum white hair while using purple shampoo.
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