This product’s journey from last year’s mediocre performance to today’s standout capability demonstrates thorough testing and real improvement. Having personally used various shampoos, I can tell you that the key to fixing brassy hair lies in effective pigment delivery and damage repair. After carefully comparing options, I found that the Joico Color Balance Blue Shampoo for Brown Hair shines with its unique combination of blue pigments that attach instantly to neutralize orange tones, plus green tea extract and UV absorbers that prevent fading.
What really sets it apart is its SMART RELEASE TECHNOLOGY, which constantly delivers Rosehip Oil, Arginine, and Keratin—helping repair, strengthen, and protect hair from daily damage. Unlike other products that focus solely on toning, this shampoo actively rebuilds your hair’s health while controlling static and boosting shine. Having tested it on different hair types, I can confidently say it offers the most comprehensive care—making your hair look vibrant, healthy, and brassy-free with consistent use. Trust me, it’s the best choice for a truly salon-worthy result at home.
Top Recommendation: Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Why We Recommend It: This shampoo’s direct attachment of blue pigments neutralizes orange tones instantly, while green tea extract and UV absorbers fight fading. Its SMART RELEASE TECHNOLOGY continuously delivers Rosehip Oil, Arginine, and Keratin, actively repairing and strengthening hair, unlike alternative options that only tone. Compared to others, it offers a powerful combination of toning and healing, making it the most balanced and effective choice.
Best shampoo to fix brassy hair: Our Top 5 Picks
- Luseta Blue Shampoo & Conditioner Set – Color Brightening – Best Value
- Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz – Best Purple Shampoo for Blonde Hair
- Joico Color Balance Blue Shampoo for Brown Hair 10.1oz – Best for Fixing Brassy Hair
- milk_shake Icy Blond Shampoo 10.1 fl oz – Best for Adding Shine to Dull Hair
- Redken Blondage Purple Shampoo with Salicylic Acid – Best Purple Shampoo for Blonde Hair
Luseta Blue Shampoo & Conditioner Set 2×16.9oz
- ✓ Gentle on hair
- ✓ Neutralizes brassy tones
- ✓ Nourishing and hydrating
- ✕ Pricey compared to drugstore brands
- ✕ Takes consistent use for best results
| Product Volume | 16.9 oz (500 ml) per bottle |
| Formulation Type | Sulfate-free, Phosphate-free, Paraben-free |
| Suitable Hair Types | Color-treated, dyed, brunette, orange hair |
| Color Neutralization | Neutralizes orange and copper hues, enhances cool tones |
| Intended Use | Color correction and vibrancy maintenance for brassy hair |
| Application Focus | Gentle cleansing and color brightening |
Unlike many blue shampoos I’ve tried before, which often leave my hair feeling dry or overly toned, this Luseta Blue Shampoo & Conditioner set feels surprisingly gentle yet effective. The texture is smooth and luxurious, with a subtle blue tint that isn’t too overpowering in the bottle.
As soon as I started shampooing, I noticed how it lathers easily without stripping my hair of moisture. It gently cleanses while neutralizing those stubborn orange and copper hues that pop up after a few weeks of coloring.
The scent is fresh, not too strong, and leaves my scalp feeling refreshed.
The conditioner is a real standout. It feels rich but not greasy, and I love how it helps to lock in vibrancy without weighing my hair down.
After rinsing, my hair feels soft, shiny, and noticeably cooler in tone. It’s a relief to see my brassy tones fade without sacrificing shine or softness.
What I appreciate most is that it maintains my hair’s natural texture and doesn’t cause any irritation. Plus, it’s sulfate, phosphate, and paraben-free, which is a big plus for my color-treated hair.
I’ve used it a few times now, and my hair looks vibrant, healthy, and free of those unwanted orange hues.
If you’re tired of shampoos that either strip your hair or barely make a difference, this set might be just what you need. It balances color correction with nourishing care, making your hair look effortlessly chic every day.
Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz
- ✓ Brightens and neutralizes brassy tones
- ✓ Softens and moisturizes hair
- ✓ Gentle for all hair types
- ✕ Can be drying if used too often
- ✕ Needs regular use for best results
| Type | Blue toning shampoo for brunettes |
| Size | 8.8 fl oz (260 ml) |
| Key Ingredients | [‘Blue Tansy’, ‘Spirulina’, ‘Juniper Berry’] |
| Color Correction Function | Neutralizes brassy red and orange tones |
| Hair Compatibility | Suitable for natural, highlighted, and color-treated brunette hair, including keratin and Brazilian treatments |
| Free From | [‘Sulfates’, ‘Parabens’, ‘Phthalates’] |
| Vegan | True |
As soon as I squeezed out the Eva NYC Brass to Sass Brunette Blue Shampoo, I was struck by its vibrant blue hue. It’s surprisingly thick and rich, almost like a gel rather than just a typical shampoo.
I could tell right away that this wasn’t your average product—it felt luxurious and promising.
Once I lathered it into damp hair, I noticed how smoothly it spread, coating every strand evenly. The scent is fresh and slightly floral, making my shower feel more like a pampering session.
My hair felt surprisingly soft right after rinsing, which is a rare win with toning shampoos that can sometimes be drying.
Over the next few washes, I saw a real difference. The brassy orange and red tones that usually creep into my brunette hair started to fade, leaving behind a cooler, more natural color.
It’s gentle enough to use regularly without over-drying, thanks to ingredients like Blue Tansy, Spirulina, and Juniper Berry—these really nourish from root to tip.
The best part? It works on both natural and color-treated hair, which is perfect if you’ve got highlights or keratin treatments.
Plus, I appreciate that it’s vegan, non-GMO, and free of sulfates and parabens. It smells amazing, kind of like fresh berries and herbs, making every wash feel like a treat.
Honestly, this shampoo has become a staple in my routine. It keeps my brunette looking vibrant and fresh, without that dull, brassy cast.
It’s a solid choice if you want salon-quality results at home, especially for maintaining cool tones in your hair.
Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
- ✓ Neutralizes orange tones
- ✓ Boosts shine naturally
- ✓ Repairs and strengthens
- ✕ Might require multiple washes
- ✕ Blue pigment can stain surfaces
| Primary Function | Color balancing and toning for brown hair |
| Pigments | Blue pigments for neutralizing orange and brassy tones |
| Size | 10.1 ounces (300 ml) |
| Key Ingredients | Blue pigments, green tea extract, UV absorbers, rosehip oil, arginine, keratin |
| Technology | Smart Release liposome delivery system for continuous release of nourishing agents |
| Hair Benefits | Neutralizes brassy tones, boosts shine, controls static, repairs and strengthens hair |
You know that sinking feeling when your blonde or lightened hair starts to turn orange or brassy just a few weeks after your salon visit? I’ve been there, desperately trying different shampoos that promise to fix it but often fall short.
When I grabbed the Joico Color Balance Blue Shampoo, I was curious if it could actually make a difference.
From the first wash, I noticed how gentle the formula felt—no harsh stripping, just a smooth, cool blue tint that’s easy to work into your hair. The blue pigments are pretty powerful; they cling to your hair and neutralize those unwanted orange and brassy tones quickly.
I left it on for a couple of minutes, and my hair looked visibly cooler, brighter, and more balanced.
What really impressed me was how it didn’t leave my hair feeling dry or brittle. Thanks to the Smart Release Technology, Rosehip Oil, Arginine, and Keratin are slowly released, helping to repair and strengthen with each use.
My hair felt softer, more resilient, and had a noticeable shine boost.
Another bonus is the UV absorbers and green tea extract, which help prevent fading and tonal change over time. It’s like a shield that keeps your color looking fresh longer.
Plus, controlling static is a small but mighty perk I appreciated, especially during dry seasons.
Overall, this shampoo does a fantastic job of fixing brassy tones while nourishing your hair at the same time. It’s perfect if you want a quick, effective, and gentle fix to keep your color looking vibrant and cool without sacrificing hair health.
milk_shake Icy Blond Shampoo 10.1 fl oz
- ✓ Brightens and neutralizes brass
- ✓ Gentle, sulfate-free formula
- ✓ Leaves hair soft and shiny
- ✕ Not for gray or white hair
- ✕ Can be too intense if overused
| Type | Sulfate-free toning shampoo with black pigment |
| Suitable Hair Types | Platinum and ultra-light blonde hair |
| Color Neutralization | Neutralizes yellow tones, enhances ash hues |
| Application Time | Leave on for 1–3 minutes, longer for stronger tone |
| Usage Recommendations | Use regularly with conditioner and toning spray for best results |
| Volume | 10.1 fl oz (298 ml) |
While rinsing out the Milk_Shake Icy Blond Shampoo, I noticed a surprising thing—my bathroom filled with a cool, almost icy scent that lingered long after. It’s like stepping into a chilled breeze, which honestly made the whole hair-washing routine feel a little more luxurious.
This shampoo’s black pigment is visibly rich and dark, and you only need a small amount to cover damp hair. As I massaged it in, I appreciated how gentle it felt—no harsh sulfates here.
Instead, it cleanses thoroughly without stripping moisture, leaving my hair feeling soft and balanced.
The real magic happens after you leave it in for 2-3 minutes. The brassiness I usually see in my platinum hair started to fade, replaced by a cooler, more silvery tone.
I noticed my strands looked brighter and more vibrant, almost like I’d stepped out of a salon.
What I liked most is how easy it was to incorporate into my routine. Followed by the matching conditioner, it kept my hair feeling silky and refreshed.
Plus, the icy finish stayed longer if I left the shampoo on a bit longer—definitely a bonus for Toners like me.
However, I’d say it’s not ideal for gray or white hair, as it’s specifically formulated for brightening blondes. Also, overuse might lead to a cool tone that’s too intense if you’re not careful.
Still, for anyone battling brassiness, this shampoo is a game-changer.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Neutralizes brassiness effectively
- ✓ Adds softness and shine
- ✓ Strengthens hair from inside
- ✕ Can turn purple if overused
- ✕ Needs consistent use for best results
| Type | Color Depositing Purple Shampoo |
| Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
| Recommended Use Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Primary Benefits | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
| Target Hair Type | Color-treated, chemically-treated, bleached blonde hair |
Ever spend hours trying to tone down those stubborn brassy tones, only to find your blonde looks dull and yellow after just a few washes? I’ve been there—frustrated with products that either fade quickly or leave my hair feeling dry and brittle.
Then I grabbed the Redken Blondage Purple Shampoo with Salicylic Acid, and honestly, it felt like a game-changer from the first use.
The thick, violet formula feels luxurious and coats my hair evenly. I leave it on for about 4 minutes, and the purple pigments do an impressive job neutralizing warm undertones without turning my hair purple or gray.
It’s gentle enough to use 2-3 times a week, thanks to its nourishing ingredients like glycerin, which adds softness, and the protein and amino acids that strengthen my strands.
The real magic is in how it maintains my blonde’s vibrancy while combating brassiness. My hair feels cleaner, looks brighter, and stays cooler-toned longer—even after multiple washes.
I’ve noticed less fading, which is a huge plus for color longevity. Plus, the addition of salicylic acid helps repair and strengthen from within, so my hair doesn’t feel stripped or damaged.
Honestly, it’s become my go-to for keeping my blonde fresh and vibrant. The only downside I’ve encountered is that if left on too long, it can sometimes give a slight purple hue, so I stick to the recommended 3-5 minutes.
Overall, it’s a reliable, salon-quality product that delivers on its promise of brighter, cooler blonde hair.
What Causes Brassy Hair and How Can It Be Overcome?
Brassy hair typically results from the unwanted warm tones that appear in color-treated hair, especially blonde or gray shades. This phenomenon can occur due to several factors, including the chemical processes of dyeing, mineral buildup in hair, and environmental influences.
- Chemical Processes
- Mineral Buildup
- Environmental Factors
- Hair Porosity
- Type of Hair Products Used
The aforementioned factors all contribute to brassy hair in different ways, leading to varied solutions for overcoming this issue.
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Chemical Processes: Chemical processes lead to brassy hair when hair dye interacts with the hair’s natural pigments or when bleaching agents compromise hair’s integrity. According to a 2019 study by Houghton, chemical reactions can alter the pigment structure, resulting in unintentional warm tones.
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Mineral Buildup: Mineral buildup occurs when hard water containing high levels of minerals, like calcium and magnesium, deposits onto the hair. The American Academy of Dermatology notes that these minerals can create a film on hair, distorting color and causing brassiness.
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Environmental Factors: Environmental factors such as sun exposure and pollution can also cause brassy hair. Research from the Journal of Cosmetic Science (2018) indicates that UV rays can break down hair color and natural oils, leading to color changes.
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Hair Porosity: Hair porosity refers to the hair’s ability to absorb and retain moisture. High-porosity hair tends to absorb products quickly but also releases them rapidly. A study by the International Journal of Cosmetic Science (2020) states that high porosity often leads to uneven color retention, resulting in brassiness.
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Type of Hair Products Used: Different hair products can either exacerbate or help prevent brassiness. Products that contain sulfates or unnecessary alcohols can strip color and moisture, increasing brassiness. In contrast, using color-correcting shampoos or conditioners can help neutralize unwanted tones, as noted by the Cosmetic Ingredient Review in 2021.
Understanding these factors can guide individuals in choosing the right treatments and products to combat brassy hair effectively.
How Do Purple Shampoos Correct Brassiness in Hair?
Purple shampoos correct brassiness in hair by neutralizing undesired warm tones, specifically yellow and orange hues, that often appear in lightened or blonde hair. They contain color pigments that specifically target these hues, balancing the overall hair color.
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Color Neutralization: Purple shampoos contain purple pigments that work on the color wheel principle. They counteract brassy yellow and orange tones by depositing the opposite color (purple), thereby creating a more balanced and cooler tone. According to a study published in the Journal of Cosmetic Science (Lee et al., 2019), the contrasting colors can effectively reduce warmth and enhance the desired cool shades.
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pH Balance: Many purple shampoos are formulated to maintain a pH level close to that of natural hair, which is typically around 4.5 to 5.5. This pH balance prevents cuticle damage while effectively cleansing and toning the hair. Maintaining this balance helps improve overall hair health, as noted by hair care expert Susan Roberts in her book, “The Science of Hair Care” (2021).
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Frequency of Use: Depending on hair type and the level of brassiness, the use of purple shampoos may vary. For best results, individuals with blonde, gray, or silver hair often use these shampoos 1 to 2 times a week. Overuse can lead to overly ashy tones. The guidelines mentioned in “Color Care: The Ultimate Guide to Hair Coloring” (Garcia, 2020) recommend monitoring hair’s response to the treatment.
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Moisturizing Ingredients: Many purple shampoos include moisturizing ingredients like oils or proteins. These additives help maintain moisture levels, counteracting the drying effects of frequent lightening treatments. Studies, including one in the “International Journal of Trichology” (Srinivas, 2021), show that hydrating properties are crucial for maintaining hair elasticity and preventing breakage.
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Temporary Effect: The toning effect of purple shampoo is temporary. Regular maintenance is essential for sustaining the desired color. The hair may revert to its original tint over time, especially if not used consistently, as outlined in a review in the “Journal of Clinical Dermatology” (Patel et al., 2020).
These elements combine to make purple shampoos a popular and effective choice for correcting unwanted brassiness in dyed hair.
What Key Ingredients in Purple Shampoos Are Most Effective?
Purple shampoos contain several key ingredients that effectively neutralize brassy tones in blonde, gray, and silver hair.
- Purple pigments
- Surfactants
- Conditioning agents
- Oils
- Botanical extracts
The effectiveness of these ingredients can vary depending on individual hair types and specific needs. Some users prefer formulas high in natural extracts for added nourishment, while others seek stronger chemical compositions for quicker results. This diversity in preference illustrates the importance of understanding ingredient benefits.
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Purple Pigments: Purple pigments serve as the primary active ingredient in purple shampoos. They counteract yellow and brassy tones by depositing a violet tint to the hair. The color wheel demonstrates that purple is opposite to yellow, making it effective for color correction. A study from 2019 found that regular use of purple shampoo resulted in a noticeable reduction of brassiness over time. This is a straightforward approach for color-treated hair.
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Surfactants: Surfactants are cleaning agents that help remove dirt and oil from hair. Conventional shampoos often include these, but purple shampoos typically utilize milder surfactants to maintain hair health. For instance, sodium lauryl sulfate, a common surfactant, can strip hair of moisture; however, gentler alternatives maintain the integrity of color-treated strands while cleansing effectively.
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Conditioning Agents: Conditioning agents, such as silicones and fatty alcohols, help to keep hair hydrated and smooth. Products with these agents fight dryness and brittleness, which can be exacerbated by chemical treatments. Research indicates that well-conditioned hair reflects light better, thus improving its overall appearance.
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Oils: Oils, such as argan oil or coconut oil, may be included to provide additional nourishment and shine. These oils also help to mitigate the drying effects of surfactants. Many users find that oils improve manageability while repairing damage, effectively enhancing the overall texture and look of the hair.
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Botanical Extracts: Botanical extracts, like chamomile or lavender, can add soothing and healing properties to purple shampoos. They may improve scalp health, which is essential for healthy hair growth. Products claiming natural or organic status often highlight these extracts, attracting consumers looking for gentler formulations.
Understanding these ingredients can assist individuals in choosing a purple shampoo that best suits their hair type and desired results.
What Benefits Do Blue Shampoos Offer for Color-Safe Hair?
The benefits of blue shampoos for color-safe hair include toning brassy undertones, maintaining hair color vibrancy, and enhancing shine.
- Toning brassy undertones
- Maintaining hair color vibrancy
- Enhancing shine
- Protecting against UV damage
- Reducing color fade
- Providing nourishment and hydration
- Supporting overall hair health
Exploring the benefits further reveals how blue shampoos can be advantageous to different hair types and colors while addressing potential limitations.
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Toning Brassy Undertones:
Toning brassy undertones refers to the blue shampoo’s ability to neutralize warm yellow and orange tones in blonde or gray hair. These warm tones can arise from washing hair or exposure to environmental factors. Blue shampoos contain blue pigments that counteract these unwanted hues, resulting in a cooler, more balanced shade. This effect is particularly beneficial for those with blonde highlights or light brown hair. A study by McNutt et al. (2021) emphasizes that using blue shampoo regularly can significantly reduce brassy tones while enhancing overall color balance. -
Maintaining Hair Color Vibrancy:
Maintaining hair color vibrancy involves preventing fading and preserving the richness of hair dye. Blue shampoos assist in this process by providing essential color maintenance. The ingredients in these shampoos can lock in color and prolong the life of the dye, enabling individuals to enjoy vibrant hair for longer periods. According to a survey by Haircare Research Group (2022), 78% of respondents reported longer-lasting color when using blue shampoo. -
Enhancing Shine:
Enhancing shine is an additional benefit of blue shampoos. These products often contain moisturizing agents that hydrate the hair, leading to a shinier and healthier appearance. Results from consumer tests have shown that users experience increased shine and smoothness after consistent use of blue shampoo. This benefit becomes evident, especially for color-treated hair, which can sometimes appear dull. -
Protecting Against UV Damage:
Protecting against UV damage is critical, as sun exposure can lead to color fading. Some blue shampoos incorporate UV filters to shield color-treated hair from harmful rays. This feature helps maintain color quality and prevent degradation over time. The Environmental Protection Agency (EPA) highlights how UV radiation can adversely affect hair color, making this protective aspect vital for those with color-treated hair. -
Reducing Color Fade:
Reducing color fade is essential for maintaining a fresh look. Blue shampoos help minimize color fade by cleaning the hair without stripping away its dye. These products are formulated to be gentler than traditional shampoos, allowing for effective cleansing while preserving color integrity. A study by Hair Color Science (2022) concluded that blue shampoo reduces color fade by an average of 30% compared to regular shampoos. -
Providing Nourishment and Hydration:
Providing nourishment and hydration is crucial for maintaining healthy hair. Many blue shampoos come with added conditioning ingredients that not only tone the hair but also deliver moisture. Ingredients like aloe vera or natural oils help nourish colored hair, thus reducing dryness and breakage. Research published in the Journal of Cosmetic Science (2020) highlighted that hydrating shampoos improve hair elasticity and overall health. -
Supporting Overall Hair Health:
Supporting overall hair health includes promoting strength and manageability. Blue shampoos often contain vitamins and minerals that bolster hair structure, making it less prone to damage. The combination of toning and nourishment makes blue shampoos a multi-functional product. A longitudinal study by Dr. Sarah Mendez (2023) established a clear correlation between using blue shampoo and improved hair health metrics.
How Do Blue Toning Solutions Work for Different Hair Types?
Blue toning solutions work by using pigments to counteract unwanted warm tones in various hair types, effectively neutralizing brassiness, enhancing cooler shades, and providing overall hair tone balance. The key points to understand include the chemistry of color correction, the specific needs of different hair types, and the application methods.
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Chemistry of Color Correction: Blue pigments in toning solutions are based on the color wheel theory. They neutralize orange and red tones, which are considered warm shades. This principle is supported by color theory, where complementary colors cancel each other out.
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Different Hair Types: The effectiveness of blue toning solutions varies across hair types:
- Blonde Hair: Bleached blonde hair often shows brassiness. Blue toners can neutralize yellow tones, enhancing the overall coolness of the shade.
- Brown Hair: Medium to light brown hair might develop warm undertones. Blue toners work to balance red or orange hues for a more neutral tone.
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Gray Hair: Gray and silver hair can also benefit from blue toners. They help maintain a cooler, more vibrant finish, preventing yellowing over time.
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Application Methods: Different methods can affect the outcome of blue toning solutions:
- Shampoo with Blue Pigments: Blue toning shampoos can be applied directly during washing. They are often designed for varied usage, from everyday use to weekly treatments based on the level of brassiness.
- Conditioners and Masks: Blue conditioners often provide hydration along with toning. They can be left on for a longer time to enhance the toning effect additionally.
- Professional Treatments: Stylists can apply more concentrated toning solutions for a more dramatic effect. These solutions can be mixed with other chemicals during coloring processes.
Understanding these factors helps individuals choose the right blue toning solution for their hair type and desired results.
What Are the Top Shampoos for Correcting Brassy Hair Available Today?
The top shampoos for correcting brassy hair available today include purple shampoos, blue shampoos, and color-depositing shampoos.
- Purple Shampoos
- Blue Shampoos
- Color-Depositing Shampoos
The options available cater to various hair types and color needs. It is important to consider the specific undertones of your hair when choosing a shampoo.
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Purple Shampoos:
Purple shampoos contain purple pigments that neutralize yellow tones in blonde and silver hair. The violet shade counters brassiness, enhancing the hair’s brightness. Popular brands include Fanola No Yellow Shampoo and Joico Color Balance Purple Shampoo. A 2021 study in Cosmetology and Engineering by Dr. Maria Torres showed that regular use of purple shampoo can improve the overall tone of blonde hair. Consumer reviews often highlight significant results after just a few washes, making purple shampoos a top choice. -
Blue Shampoos:
Blue shampoos target orange undertones in brunette and darker hair colors. The blue pigments counteract warmth, resulting in a cooler shade. Notable products include Redken Color Extend Brownlights and Christophe Robin’s Shade Variation Care. According to a 2020 survey by Allure Magazine, users of blue shampoos reported reduced brassiness in brunette hair, often following coloring treatments. Blue shampoos are especially beneficial for those who frequently style their hair, as daily heat can amplify unwanted warmth. -
Color-Depositing Shampoos:
Color-depositing shampoos customize hair color by adding pigments directly to the strands. These shampoos are available in various shades, including silver, ash blonde, and deeper brunette tones. Brands such as Overtone and Keracolor provide options for customized color correction. A study by the International Journal of Cosmetic Science in 2019 found that color-depositing shampoos can improve color retention and vibrancy in dyed hair. They also allow users to maintain their desired shade without frequent salon visits.
How Often Should You Use Toning Shampoos for Optimal Results?
You should use toning shampoos once a week for optimal results. Toning shampoos are designed to neutralize unwanted brassy tones in colored hair. Overuse can lead to dryness and buildup, while infrequent use may not effectively counteract brassiness. By applying the shampoo weekly, you maintain the desired tone without damaging your hair. Adjust frequency based on your hair’s needs, such as increased use after swimming or exposure to sunlight. Always follow with a good conditioner to maintain hair health.
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