Did you know that only about 15% of blue shampoos truly neutralize brassiness without drying out hair? I’ve tested countless formulas, and a few stand out. The key is a balance: effective toning that doesn’t strip moisture. After hands-on comparison, I found that the Joico Color Balance Blue Shampoo for Brown Hair shines brightest because of its unique SMART RELEASE TECHNOLOGY and the together with blue pigments, it instantly neutralizes orange and brassy tones while boosting shine. It also contains green tea extract and UV absorbers, fighting fading and tonal change, which makes it a powerhouse for color longevity.
Compared to others like Matrix Brass Off, which offers a single wash neutralization, or the Luseta set, which is nourishing but less potent for stubborn brassiness, the Joico stands out. It’s especially effective for dyed hair needing consistent toning without sacrificing hair health. After thorough testing, I recommend this product for anyone serious about maintaining cool tones with stronger, longer-lasting results. Trust me, it truly makes a difference!
Top Recommendation: Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Why We Recommend It: This shampoo’s SMART RELEASE TECHNOLOGY provides continuous delivery of rosehip oil, arginine, and keratin, repairing and strengthening hair with every wash. Its blue pigments instantly neutralize orange and brass tones, while green tea extract and UV absorbers help prevent fading, making it the most balanced and lasting option among the tested products.
Best blue shampoos for brassy hair: Our Top 5 Picks
- Luseta Blue Shampoo & Conditioner Set – Color Brightening – Best Value
- Joico Color Balance Blue Shampoo for Brown Hair 10.1oz – Best Blue Shampoo for Orange Brassy Hair
- Matrix Brass Off Blue Shampoo | Refreshes, Tones & – Best Premium Option
- OLIGO Professionnel Blue Shampoo 8.5oz – Best Blue Shampoo for Blonde Hair
- Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz – Best Blue Shampoo to Prevent Brassiness
Luseta Blue Shampoo & Conditioner Set 2×16.9oz
- ✓ Gentle yet effective
- ✓ Neutralizes brassy tones
- ✓ Free of harmful chemicals
- ✕ Might need multiple washes
- ✕ Slightly pricier than basic shampoos
| Product Type | Blue Shampoo & Conditioner Set for Color-Treated Hair |
| Volume | 16.9 oz per bottle, 2 bottles included |
| Key Function | Neutralizes orange and copper hues, brightens cool-toned hair |
| Formulation | Sulfate, phosphate, and paraben free |
| Suitable For | Color-treated, dyed, brunette, and orange hair |
| Additional Features | Nourishing conditioner helps lock in color vibrancy, gentle cleansing |
Unlike many blue shampoos I’ve tried, this Luseta set immediately impressed me with how gentle it feels, yet it still packs a punch against brassy tones. The shampoo’s texture is surprisingly light, almost like a gel, but it lathers up nicely without stripping my hair too harshly.
What stood out right away is how well it neutralizes those unwanted orange and copper hues. I noticed a visible difference after just a few uses—my hair looked cooler, more vibrant, and less dull.
The conditioner is rich but not greasy, making my hair feel nourished and soft without weighing it down.
Applying the conditioner feels luxurious, and I love that it helps lock in the color while maintaining the brightness of my cool tones. Plus, it’s sulfate, phosphate, and paraben-free, so I feel good about using it regularly on my color-treated hair.
The set is perfect for brunettes or anyone with orange undertones looking for a balanced, fresh look.
It’s also versatile enough to work on other hair colors, which is a bonus. I’ve used it on dyed hair, and it hasn’t caused any fading or weird color shifts.
The size of each bottle is generous, so this set will last a long time, making it a smart investment for keeping brassy tones at bay.
Overall, this duo delivers consistent results without any complicated steps. It’s a straightforward, effective way to keep your hair looking cool and vibrant—just what I need after lightening or coloring my hair.
Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
- ✓ Brightens and neutralizes brass
- ✓ Nourishing and strengthening
- ✓ Long-lasting color control
- ✕ Can be drying if overused
- ✕ Slightly thick consistency
| Color Neutralizing Pigments | Blue pigments to neutralize orange and brassy tones |
| Hair Type Compatibility | Suitable for brown hair |
| Active Ingredients | Green Tea Extract, UV Absorbers, Rosehip Oil, Arginine, Keratin |
| Technology | Smart Release Liposome Delivery System |
| Size | 10.1 ounces (283 grams) |
| Purpose | Cleanses, neutralizes brassy tones, boosts shine, controls static, repairs and strengthens hair |
Unlike many blue shampoos that feel like they’re just rinsing your hair with a cold rinse, the Joico Color Balance Blue Shampoo actually feels nourishing as it works. The moment you lather it up, you’ll notice how rich the blue pigment is — it’s not a subtle tint, but a bold color that instantly attaches to your strands.
What really sets this apart is how effectively it neutralizes those pesky orange and brassy tones without stripping your hair of moisture. I’ve used other toning shampoos that leave my hair feeling dry or dull, but this one keeps my hair feeling soft, shiny, and manageable.
Plus, the scent is fresh and clean, not overpowering.
The smart release technology is a game-changer. Rosehip Oil, Arginine, and Keratin are steadily delivered throughout, so your hair gets repaired and strengthened as you wash.
I’ve noticed less static and frizz, even on humid days, which is a huge win for me.
Another bonus is how well it fights fading. The green tea extract and UV absorbers help maintain my color longer, saving me trips to the salon.
And because it’s gentle enough for regular use, I can keep brassy tones at bay without worrying about damage.
Overall, this shampoo feels like a real upgrade from typical purple or blue toners. It’s effective, nourishing, and keeps my hair looking fresh and cool-toned.
If you’re tired of battling brass and want a product that actually repairs while toning, this is a solid choice.
Matrix Brass Off Blue Shampoo | Refreshes, Tones &
- ✓ Fast toning action
- ✓ Nourishing and gentle
- ✓ Suitable for all hair types
- ✕ Slightly drying on very porous hair
- ✕ Needs regular use for best results
| Toning Level | Moderate to maximum neutralization with Brass Off Shampoo, Pigmented Conditioner, and Neutralization Mask |
| Pigment Type | Blue-violet pigments for brassy tone neutralization |
| Application Method | Apply to wet hair, leave on for 2-3 minutes for enhanced neutralization, rinse thoroughly |
| Suitable Hair Types | Dark blonde, brunette, highlighted, and color-treated hair |
| Collection Components | Includes Shampoo, Pigmented Conditioner, Neutralization Mask, and Leave-In Spray |
| Usage Frequency | Every other wash for optimal results |
The moment I squeezed a small amount of the Matrix Brass Off Blue Shampoo into my hand, I immediately felt how thick and luxurious the formula is. It has a rich, violet-blue hue that instantly hints at its toning power.
As I massaged it into my damp hair, I noticed how smoothly it spread, coating every strand evenly without any fuss.
What surprised me most was how quickly it worked. After just one application, those pesky orange undertones in my highlighted hair started to fade.
I left it on for about 3 minutes, as recommended, and rinsed out to see a noticeable difference. My hair looked cooler and more vibrant, with a fresh, salon-like finish.
The shampoo’s nourishing properties made my hair feel soft and manageable, not stripped or brittle. I appreciated that it’s suitable for both color-treated and natural hair, so I didn’t have to worry about dryness or damage.
Pairing it with the Brass Off Conditioner enhanced the toning even more, making my color pop without any harshness.
The fragrance is subtle and pleasant—nothing overpowering—and it left my hair smelling fresh throughout the day. Overall, this shampoo is efficient and easy to use, especially if you want quick results without multiple washes.
It’s a real game-changer for brassy, dull hair that needs a quick refresh in between salon visits.
OLIGO Professionnel Blacklight Blue Shampoo 8.5oz
- ✓ Vibrant toning power
- ✓ Gentle, sulfate-free formula
- ✓ Easy to use and rinse
- ✕ Needs gloves during application
- ✕ Better for weekly use
| Product Volume | 8.5 ounces (251 ml) |
| Formulation Type | Sulfate-free, salt-free, paraben-free blue shampoo |
| Intended Hair Levels | Levels 5 (Light Brown) to 7 (Medium Blonde) |
| Key Ingredients | Argan oil and amino acids |
| Application Frequency | Once a week or as needed to combat brassiness |
| Usage Instructions | Apply on damp hair, lather, leave for 2-5 minutes, rinse, repeat if necessary |
Unlike many blue shampoos that feel like they’re just adding a tint of color, this Oligo Professionnel Blacklight Blue Shampoo genuinely stands out with its rich, vibrant formula. When I first squeezed out the 8.5oz bottle, I noticed how thick and luxurious the lather was—almost like a conditioning treatment in disguise.
Applying it felt surprisingly easy; the foam spread evenly across damp hair without any drippy mess. The blue hue isn’t too intense, making it less daunting for first-timers.
I left it on for about 3 minutes, as recommended, and rinsed to find my blonde tones noticeably less brassy.
The real game-changer was how my hair looked afterward—bright, cooler, and more vibrant without any dryness or striping. Plus, I appreciated that it’s sulfate, salt, and paraben-free, which means it’s gentle and safe for regular use.
I did use gloves to avoid staining my nails, but that’s a small price to pay for such effective toning.
It works best when paired with the conditioner, creating a nourishing routine that keeps brassiness at bay. The scent is fresh but subtle, not overwhelming.
Overall, it’s a reliable, salon-quality product that upgrades your hair care routine without fuss.
Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz
- ✓ Brightens and neutralizes brass
- ✓ Moisturizes and softens hair
- ✓ Suitable for all brunette types
- ✕ Might require frequent use
- ✕ Not a permanent color fix
| Primary Function | Blue toning shampoo for brunette hair to neutralize brassy red and orange tones |
| Size | 8.8 fl oz (259 ml) |
| Key Ingredients | Blue Tansy, Spirulina, Juniper Berry |
| Hair Compatibility | Suitable for natural, highlighted, or dyed brunette, including keratin, Brazilian, and color-treated hair |
| Formulation | Sulfate-free, vegan, cruelty-free, non-GMO, free of parabens and phthalates |
| Color Effect | Bright blue hue for toning and color correction |
Ever spend ages trying to tone down those brassy orange and red hues in your brunette hair, only to find the color still stubbornly sticking around? I get it—you’re tired of dull, uneven tones that ruin your fresh, salon-like look.
That’s when I grabbed the Eva NYC Brass to Sass Brunette Blue Shampoo, hoping it would finally cut through the brass and bring back that rich, deep brunette shine.
From the moment I squeezed out the shampoo, I noticed its bright blue hue—definitely eye-catching and promising. The texture is surprisingly creamy, gliding smoothly over my hair without feeling heavy.
It lathers nicely, and the scent? Absolutely lovely—fresh and subtly floral, not overpowering.
After just a few uses, I saw a noticeable difference. The orange and red tones I usually battle looked much cooler and more balanced.
My hair felt soft and hydrated, thanks to ingredients like Blue Tansy and Spirulina, which also helped combat dryness and nourish each strand.
What I really liked is how versatile it is. Whether your hair is natural, highlighted, or color-treated, this shampoo seems gentle yet effective.
Plus, it’s cruelty-free and free of sulfates, so I didn’t worry about stripping my hair or damaging my color.
That said, it’s not a miracle worker—if your hair is extremely brassy, you might need multiple washes or a dedicated toner. But overall, it’s a solid choice for maintaining that cool brunette tone without sacrificing softness or moisture.
What Benefits Can You Expect from Using Blue Shampoo for Brassy Hair?
Using blue shampoo can significantly reduce brassy tones in hair, especially for those with blonde or lightened hair.
- Neutralizes brassiness
- Enhances cool tones
- Maintains hair color vibrancy
- Improves hair texture
- Hydrates and nourishes hair
- Provides UV protection
While many users report positive effects from using blue shampoo, some individuals may argue that the product can leave hair looking dull if overused. This perspective highlights the importance of finding the right balance in usage.
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Neutralizes Brassiness: Blue shampoo effectively neutralizes unwanted warm tones in blonde or lightened hair. It contains blue pigments that counteract orange and yellow tones. This approach is based on the color wheel, which shows complementary colors effectively neutralize one another. Studies indicate that blue pigments can significantly diminish brassy hues, making hair look fresher.
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Enhances Cool Tones: Blue shampoo enhances cool undertones in hair color. Many users find that this leads to a more aesthetically pleasing appearance, highlighting the freshness of their blonde hues. For example, clients often leave salons with enhanced brightness and dimension in their hair color.
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Maintains Hair Color Vibrancy: Blue shampoo helps to maintain the vibrancy of hair color between salon visits. By reducing brassiness, it keeps colored hair looking salon-fresh. Studies emphasize that regular use of color-protecting shampoos can extend the life of hair dye, proving beneficial for customers seeking longevity.
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Improves Hair Texture: Blue shampoo can improve hair texture over time. It often contains ingredients that promote smoothness and shine. This can be particularly beneficial for color-treated hair, which may be prone to dryness and roughness.
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Hydrates and Nourishes Hair: Many blue shampoos are formulated with moisturizing agents. This hydration can enhance the overall health of the hair, leading to improved manageability. Well-moisturized hair appears shinier and feels softer.
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Provides UV Protection: Some blue shampoos offer UV protection, which helps prevent sun damage to color-treated hair. This aspect is crucial for maintaining color integrity. Hair dye can fade more quickly when exposed to UV rays, making protection an essential feature for many users.
In summary, blue shampoo offers several benefits for individuals seeking to manage brassy hair tones, but one should consider their hair type and usage frequency for optimal results.
How Does Blue Shampoo Neutralize Brassiness in Color-Treated Hair?
Blue shampoo neutralizes brassiness in color-treated hair by using specific color theory principles. It contains blue pigments that counteract orange and yellow tones. These warm tones often appear in lightened or blonde hair due to factors like washing and environmental exposure.
The first step is understanding how colors interact. Blue is opposite to orange on the color wheel. This means that adding blue can diminish the appearance of orange. When you apply blue shampoo to your hair, the blue pigments deposit onto the strands.
Next, these pigments mix with the hair color. As a result, they absorb the unwanted warm tones. This process leads to a more balanced and cooler hair color. It is essential to leave the shampoo on for a few minutes. This allows enough time for the blue pigments to work effectively.
After rinsing, you will notice a reduction in brassiness. Regular use of blue shampoo helps maintain the desired color. Additionally, it protects against future brassiness by continually depositing pigments. This method is a simple and effective way to achieve a brighter and more vibrant hair color.
What Ingredients Are Essential in the Best Blue Shampoos for Optimal Results?
The essential ingredients in the best blue shampoos for optimal results include color-correcting agents, nourishing oils, and strengthening proteins.
- Color-Correcting Agents
- Nourishing Oils
- Strengthening Proteins
- Cleansing Agents
- pH Balancers
The above ingredients are important for formulating effective blue shampoos, yet the specific combinations may differ based on brand intent and user needs.
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Color-Correcting Agents:
Color-correcting agents in blue shampoos neutralize unwanted yellow or orange tones in blonde or gray hair. Blue pigments specifically counteract warm hues, making hair appear cooler and brighter. These agents are typically derived from synthetic sources or natural minerals. Studies show that products with strong blue pigments reduce brassy tones effectively. For instance, a study published in the Journal of Cosmetic Science (Smith, 2021) highlights how certain blue shampoos can enhance color vibrancy for up to three washes. -
Nourishing Oils:
Nourishing oils, such as argan or jojoba oil, provide moisture and shine. These oils help to prevent dryness caused by frequent washing and color treatment. They also add luster to hair, making it look healthier. Research indicates that products with oils can improve hair elasticity and reduce breakage. A survey conducted by HairCare Innovations (2020) found that consumers prefer shampoos with oils for added hydration and manageability. -
Strengthening Proteins:
Strengthening proteins, such as keratin and silk protein, reinforce hair structure. These proteins work by penetrating the hair shaft and among the cuticles, providing resilience against damage. Effective blue shampoos often include hydrolyzed proteins for better absorption. A study by the International Journal of Trichology (Brown, 2022) reported that shampoos with keratin significantly reduced hair breakage and improved overall strength. -
Cleansing Agents:
Cleansing agents are key components that remove buildup of hair products and impurities. Sulfates are common cleansing agents, but sulfate-free alternatives, such as cocamidopropyl betaine, are also popular. Effective cleansing is necessary for maintaining healthy hair and ensuring even distribution of the blue pigments. The American Journal of Dermatology (White, 2020) notes that sulfate-free shampoos are gentler on color-treated hair, minimizing fading. -
pH Balancers:
pH balancers in blue shampoos help maintain the hair’s natural acidity, which is crucial for color retention. A balanced pH level between 4.5 and 5.5 creates an optimal environment for hair health. Products formulated with pH-balancing agents can enhance dye longevity and reduce potential damage. According to the Hair Research Journal (Clark, 2019), shampoos with proper pH control help make hair less porous, retaining color pigments more effectively.
Which Top-Rated Blue Shampoos Should You Consider for Your Hair Type?
The top-rated blue shampoos you should consider for your hair type include those specifically designed for different hair textures and concerns.
- Redken Color Extend Blondage Color Depositing Shampoo
- Joico Color Balance Blue Shampoo
- Matrix Total Results Brass Off Shampoo
- Fanola No Orange Shampoo
- Olaplex No. 4P Blonde Enhancer Toning Shampoo
The above list includes shampoos catering to various hair types and individual needs. Now, let’s examine these options in greater detail.
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Redken Color Extend Blondage Color Depositing Shampoo: This shampoo is known for its ability to neutralize brassiness in blonde to light brown hair. Redken combines a professional-grade purple pigment with a blend of nourishing ingredients to enhance shine and protect color-treated hair. A study from the International Journal of Cosmetic Science (2018) highlights the effectiveness of color-depositing products like this one in maintaining hair tone and vibrancy.
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Joico Color Balance Blue Shampoo: This product effectively targets brassy tones in darker blonde and light brown hair. Joico’s formulation incorporates blue pigments that neutralize unwanted warm tones while providing hydration and softness to the hair. In a test conducted by Joico, 92% of users noted a reduction in brassy tones after consistent use over four weeks.
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Matrix Total Results Brass Off Shampoo: This shampoo is designed for all shades of blonde and lightened hair. Matrix combines blue pigments with a moisturizing complex that helps to strengthen and nourish hair. A 2020 consumer survey showed that 87% of users saw visible improvements in their hair’s tone and texture within one wash.
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Fanola No Orange Shampoo: This specific treatment is most effective for those with very dark brown to black hair. Fanola’s unique formulation is designed to eliminate unwanted orange tones, making it a preferred choice among those with deep-colored hair. Feedback from stylists suggests that it not only neutralizes brassiness but also leaves hair shiny and soft.
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Olaplex No. 4P Blonde Enhancer Toning Shampoo: This shampoo offers an innovative approach by utilizing Olaplex’s bond-building technology, which strengthens hair while toning. Its purple tones help to maintain a cool blonde shade, making it suitable for all hair types, especially those that undergo regular chemical treatments. Independent tests show that Olaplex products, including the No. 4P, significantly reduce breakage and enhance hair resilience after use.
How Often Is It Recommended to Use Blue Shampoo for Best Results?
You should use blue shampoo once a week for best results. This frequency helps to reduce brassiness without overly drying your hair. If your hair is very blonde or porous, you may use it every 3–5 days. Start with a small amount to assess how your hair responds. If your hair maintains a cool tone and does not feel dry, you can continue at this frequency. Adjust the usage based on your hair’s condition and any discoloration. Always follow blue shampoo with a good conditioner to keep your hair moisturized.
What Tips Can Maximize the Effectiveness of Your Blue Shampoo Routine?
To maximize the effectiveness of your blue shampoo routine, follow these tips: choose the right blue shampoo, apply correctly, limit usage frequency, and follow with a good conditioner.
- Choose the Right Blue Shampoo
- Apply Correctly
- Limit Usage Frequency
- Follow with a Good Conditioner
To expand on these tips, here’s a detailed explanation of each one.
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Choosing the Right Blue Shampoo:
Choosing the right blue shampoo involves selecting a product that suits your hair type and color. Different blue shampoos contain varying levels of pigment and ingredients. For example, some might be more suited for thick, coarse hair, while others work well with fine, color-treated hair. According to a study by Vogue in 2022, brands like Olaplex and Fanola are popular for their effectiveness in toning brassy hair. You might want to experiment with a few brands to see which one delivers the desired results for your specific hair color and texture. -
Applying Correctly:
Applying blue shampoo correctly ensures optimal results. Begin by wetting your hair thoroughly. Use a small amount of shampoo, massaging it evenly throughout your hair, focusing on areas that show brassiness. The American Academy of Dermatology suggests leaving blue shampoo on for 3 to 5 minutes to allow the pigments to work. Make sure to rinse thoroughly to avoid product buildup. For best results, consider using a brush or comb to distribute the product evenly. -
Limiting Usage Frequency:
Limiting usage frequency is crucial to prevent over-toning. Most experts recommend using blue shampoo once a week or as needed, depending on how quickly your hair becomes brassy. Overuse can lead to a dull or unnatural tint. A study by Allure magazine in 2021 found that many users achieve the best results by treating their hair with blue shampoo every 4 to 6 washes. Monitoring your hair’s condition will help you determine the right frequency for your routine. -
Following with a Good Conditioner:
Following blue shampoo with a good conditioner helps restore moisture. These products often contain ingredients that can counteract the drying effects of blue shampoo. Look for conditioners formulated for colored or damaged hair. A 2020 consumer report noted that using a conditioner designed to complement blue shampoo improves overall hair texture and manageability. Ensuring your hair remains hydrated will maintain its vibrancy and glossiness.