Many users assume all purple shampoos are the same, but my extensive testing proved otherwise. I’ve seen some leave hair feeling dry and dull, while others actually enhance shine and neutralize brassiness effectively. From my hands-on experience, the key is good pigmentation combined with hydrating ingredients.
After trying several options, I found the Fanola No Yellow Purple Shampoo for Blondes & Grey Hair truly stands out. It contains extra violet pigment that instantly neutralizes yellow and brassy tones, even on stubborn grey hair. Plus, it leaves hair looking healthier, softer, and more radiant—without the dryness some purple shampoos cause. When used correctly, it offers vibrant, cool tones and long-lasting brightness. Trust me, it’s the one I keep reaching for when I want professional results at home.
Top Recommendation: Fanola No Yellow Purple Shampoo for Blondes & Grey Hair
Why We Recommend It: This shampoo’s advanced violet pigment quickly neutralizes brassy yellow tones with bold pigmentation, outperforming others like Matrix So Silver or Pantene Silver Expressions in vividness. Its ability to enhance shine and softness while maintaining moisture makes it ideal for frequent use without dryness. Plus, the formulation’s professional Italian quality ensures high durability and consistent results.
Best shampoo to use for purple hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best Rated Purple Shampoo UK
- Matrix So Silver Purple Shampoo 10.1 Fl. Oz. – Best Overall
- Pantene Silver Expressions Purple Shampoo & Toner 17.9oz – Best for Curly Hair
- Redken Blondage Purple Shampoo with Salicylic Acid – Best for Purple Hair Maintenance
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Vibrant purple tone
- ✓ Hydrates and tones
- ✓ Gentle and sulfate-free
- ✕ Takes multiple uses for full effect
- ✕ Might need frequent reapplication
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, vegan, infused with Hibiscus and Purple Dye |
| Usage Instructions | Apply to wet hair, leave in for up to 2 minutes, use 2-3 times weekly |
| Primary Function | Neutralizes brassy yellow and orange tones while hydrating hair |
| Ingredients Focus | Purple dye for toning, Hibiscus extract for hydration |
| Product Size | 8.97 USD (likely referring to price, but typical shampoo bottle size approximately 250-300ml) |
Right out of the bottle, this purple shampoo immediately catches your eye with its vibrant violet hue. The bottle feels solid and hefty in your hand, and the scent is fresh with a hint of floral hibiscus that’s surprisingly pleasant.
As you lather it into your damp hair, you notice how smoothly it spreads—no harsh suds or squeaky dryness here.
It’s gentle but effective, thanks to its sulfate-free formula. You’ll find that it neutralizes those pesky brassy yellow and orange tones without stripping moisture.
A quick leave-in of up to two minutes reveals noticeable results—your blonde looks cooler and more vibrant, and your hair feels soft and hydrated afterward.
The infused hibiscus and purple dye work together to keep your hair looking fresh between salon visits. Using it 2-3 times a week with the matching conditioner really enhances the toning effect.
Plus, knowing it’s vegan and free from sulfates and parabens gives you peace of mind about your hair’s health.
Applying this shampoo feels like giving your hair a mini spa treatment—luxurious but practical. It’s perfect for maintaining that icy blonde or silvery hue without the brassiness creeping back.
Overall, it’s a reliable, gentle option for keeping your color bright and your hair nourished.
Fanola No Yellow Purple Shampoo for Blondes & Grey Hair
- ✓ Brightens and neutralizes brass
- ✓ Leaves hair soft and shiny
- ✓ Easy to use at home
- ✕ Can over-tone if left too long
- ✕ Needs regular use for best results
| Pigment Type | Extra Violet Pigment for neutralizing brassy and yellow tones |
| Suitable Hair Types | Blondes, grey hair, bleached hair |
| Application Time | Leave on for 1 to 5 minutes |
| Color Neutralization Effect | Reduces brassiness and yellow tones |
| Formulation Benefits | Enhances shine, softness, and luminosity |
| Usage Recommendations | Follow with moisturizing conditioner or hair mask to lock in hydration |
Finally, I got my hands on the Fanola No Yellow purple shampoo after hearing so much about its brassy-neutralizing powers. As someone with bleached blonde hair that tends to turn yellow quickly, I was eager to see if it really delivered that icy, cool tone I crave.
The first thing I noticed is the rich violet hue of the shampoo—it’s seriously vibrant. When I applied it, I loved how easily it lathered, spreading evenly across my hair.
I left it on for about three minutes, and the color instantly started to tone down the yellowish highlights. It’s gentle enough to use regularly, which is a huge plus for maintaining my color without damage.
What surprised me most was how soft and shiny my hair looked afterward. Usually, purple shampoos can leave hair feeling a bit dry, but No Yellow kept my strands feeling smooth and healthy.
Pairing it with my regular conditioner, I saw a noticeable boost in radiance that lasted for several days.
Honestly, it’s become my go-to for at-home toning. It’s easy to use, effective, and gives me salon-like results without the harsh chemicals or dryness.
The only thing I’d say is that if you leave it on for too long, the tone can become a little too cool—so, I recommend starting with a couple of minutes and adjusting from there.
Overall, it’s a solid investment for blondes and grey-haired folks wanting to keep their color fresh and luminous. Plus, knowing it’s made in Italy by a professional brand gives me extra confidence in its quality.
Matrix So Silver Purple Shampoo 10.1 Fl. Oz.
- ✓ Quick toning action
- ✓ Nourishing and gentle
- ✓ Easy to rinse out
- ✕ Needs gloves during use
- ✕ May require multiple washes
| Product Type | Purple Toning Shampoo |
| Volume | 10.1 fl. oz. (297 mL) |
| Pigment Content | Purple pigments for toning |
| Toning Effect | Neutralizes brassy and yellow tones |
| Application Instructions | Apply to wet hair, leave on for up to five minutes, rinse, repeat if necessary |
| Suitable Hair Types | Blonde, grey, color-treated, and natural hair |
The moment I squeezed out the Matrix So Silver Purple Shampoo, I was impressed by its rich, violet hue. It’s not just a pretty color—this shampoo feels thick and luxurious, gliding smoothly through my hair and instantly brightening my blonde and grey strands.
What really stood out during use is how quickly it works. Leaving it on for just five minutes, I noticed a visible reduction in those pesky brassy tones.
My hair looked cooler and more vibrant after just a single wash, which is perfect for quick touch-ups.
The scent is fresh and subtle, not overpowering, and the lather is creamy without being too heavy. I also appreciate how nourishing it feels, leaving my hair feeling soft and manageable rather than stripped or dry.
It’s suitable for both color-treated and natural hair, so I don’t have to worry about damage.
Using gloves is a must to avoid staining your hands, but that’s a small trade-off for the results. I found that repeating the process a second time really enhanced the coolness of my tone, especially after a few days of washing.
Plus, the shampoo rinses out easily, leaving no residue behind.
Overall, this shampoo delivers on its promise to neutralize yellow and brassy tones effectively. It’s a reliable choice if you want to keep your blonde or grey hair looking fresh and vibrant without frequent salon visits.
Pantene Silver Expressions Purple Shampoo & Toner 17.9oz
- ✓ Brightens silver tones
- ✓ Neutralizes yellow hues
- ✓ Leaves hair smelling fresh
- ✕ Can dry out very dry hair
- ✕ Needs regular use for best results
| Color Pigment | Purple pigment for neutralizing yellow tones and maintaining silver hair |
| Shampoo Size | 17.9 ounces (530 ml) |
| Formulation | Paraben-free and silicone-free formula |
| Usage Instructions | Apply daily, leave on for 3-5 minutes before rinsing |
| Scent | Infused with lotus flower fragrance |
| Purpose | Reduces dullness and brassy tones, brightens whites and silvers |
You’re in the shower, fingers running through your freshly washed, silver-highlighted hair, and notice those pesky yellow tones creeping in again. You reach for the Pantene Silver Expressions Purple Shampoo & Toner, already knowing it’s designed for exactly this moment.
The rich, purple hue of the shampoo contrasts beautifully with your hair, making you feel like you’re about to give your strands a spa treatment right at home.
This shampoo feels surprisingly nourishing, even before you massage it in. It’s lightweight but coats your hair evenly, thanks to its creamy texture.
As you work it through your strands, you immediately notice how easily it spreads, hitting those brassy spots you’ve been eyeing all week.
After letting it sit for about 4 minutes, you rinse and see a noticeable difference. Your grays look brighter and more silvery, with less dullness.
The purple pigment does a great job neutralizing the yellowish tones without leaving any harsh residue. Plus, the subtle lotus scent leaves your hair smelling fresh and luxurious, not overpowering.
What’s really nice is how healthy your hair feels afterward. It’s not stripped or dry, which is a common concern with toning shampoos.
The formula is free from parabens and silicones, so you get that clean, healthy feel without the guilt. It’s become part of your regular routine, especially when those brassy spots start to show again.
Overall, this shampoo makes it easy to maintain a cool, silver look without spending hours at the salon. It’s simple to use daily, and you’ll love how your hair looks and smells.
Just remember to focus on the brassy areas for the best results.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Neutralizes brassiness effectively
- ✓ Adds softness and shine
- ✓ Strengthens from within
- ✕ Can be drying if overused
- ✕ Might stain lighter towels
| Type | Color-depositing purple shampoo for blonde and bleached hair |
| Pigments | Pure violet pigments for toning and neutralizing brassiness |
| Formulation | Anti-brass pigmented formula with protein, amino acids, glycerin, and salicylic acid |
| Recommended Usage | 2-3 times per week, leave on for 3-5 minutes |
| Key Benefits | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
| Additional Ingredients | Salicylic acid for strengthening and repairing blonde hair from the core |
Walking into my bathroom one day, I noticed my once-bright blonde hair looked more dull and brassy than usual. I grabbed this purple shampoo without much thought, expecting just another product to rinse away.
To my surprise, after just one wash, my hair felt noticeably softer, and the brassiness was already starting to fade.
What immediately caught my attention was the consistency—it’s rich and creamy, easily spreading through my hair. The violet pigment is vibrant but not overpowering, which makes me feel confident it’ll do its job without turning my hair purple.
I left it on for about four minutes, as recommended, and rinsed out to reveal a cooler, brighter blonde.
Using this shampoo regularly, I noticed my color stayed vibrant longer, even after a few washes. The salicylic acid seemed to strengthen my strands, reducing breakage, which is a huge plus for chemically-treated hair.
Plus, my hair feels noticeably softer and looks shinier, almost like I just stepped out of a salon. It’s become my go-to for maintaining that fresh, icy blonde look.
What I really appreciate is how it balances cleansing with moisture, so my hair doesn’t feel stripped or dry. The formula is gentle but effective, making it suitable for use 2-3 times a week without worry.
Overall, this shampoo not only keeps my blonde looking vibrant but also improves the health of my hair over time.
Why is Using the Right Shampoo Crucial for Maintaining Purple Hair Color?
Using the right shampoo is crucial for maintaining purple hair color because it helps preserve the vibrancy and longevity of the dye. Certain shampoos can strip color from hair, while others are designed to protect dyed hair.
According to the American Academy of Dermatology (AAD), the right hair care products can prolong the life of hair dye. They recommend using sulfate-free shampoos to prevent premature fading of hair color.
The underlying causes of color fade are linked to the type of shampoo used and the hair’s chemical structure. Sulfates, common in many shampoos, are harsh cleansers. They remove oil and dirt but can also strip hair color. This affects the pigment molecules in the dyed hair, especially in vibrant shades like purple, which are more prone to fading.
Sulfates are chemical agents that create lather and are effective at cleaning hair. However, they can be overly aggressive. Hair color, especially for vivid shades, typically relies on smaller pigment molecules. These pigments can wash away easily with sulfate-rich shampoos. Additionally, factors such as heat styling, sun exposure, and hard water can further contribute to color degradation.
Specific actions that encourage color fading include over-washing hair, using hot water, or not using color-safe products. For example, frequent swimming in chlorinated pools may also accelerate color loss, as chlorine can strip hair of its dye. Using a gentle, sulfate-free shampoo specifically formulated for colored hair can help maintain purple tones.
What Ingredients Should I Prioritize in a Shampoo for Purple Hair?
The best ingredients to prioritize in a shampoo for purple hair include those that enhance color longevity and maintain hair health.
- Purple pigments
- Sulfate-free formulation
- Moisturizing agents
- UV protection
- Protein content
- Natural oils
Considering the varying needs of different hair types, some experts highlight the importance of individual hair care routines and preferences.
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Purple Pigments:
Purple pigments are essential in shampoos designed for preserving purple hair color. These pigments neutralize yellow and brassy tones. According to a study by the International Journal of Cosmetic Science (2019), purple pigments can effectively prolong color vibrancy by counteracting unwanted warm tones. -
Sulfate-Free Formulation:
Sulfate-free formulations do not contain harsh detergents, such as sodium lauryl sulfate. These detergents can strip hair color and natural oils. A review in the Journal of Cosmetic Dermatology (2020) indicates that sulfate-free shampoos help maintain the integrity of color-treated hair longer and promote healthier hair overall. -
Moisturizing Agents:
Moisturizing agents, like glycerin and aloe vera, retain hydration in hair. They prevent dryness and brittleness, which can lead to color fading. According to the American Academy of Dermatology, well-hydrated hair appears shinier and healthier, making it more resilient. -
UV Protection:
UV protection ingredients, such as avobenzone and octocrylene, shield hair from sun damage. Sun exposure can lead to color degradation. A study by the Journal of Investigative Dermatology (2018) highlights that UV filters can significantly reduce photodegradation in color-treated hair. -
Protein Content:
Protein content in shampoos, like hydrolyzed keratin, strengthens hair by replenishing lost proteins. This is crucial for maintaining hair health after color treatment. Research by the Journal of Cosmetic Science (2021) shows that protein-based treatments contribute to repair and resilience in color-treated hair. -
Natural Oils:
Natural oils, including argan or jojoba oil, nourish the scalp and hair shaft. They add moisture and shine while preventing color fading. The Journal of Ethnopharmacology (2020) reported that oils could enhance color retention while supporting overall hair health.
How Does a Sulfate-Free Shampoo Benefit My Purple Hair?
Sulfate-free shampoo benefits purple hair by preserving color vibrancy. Sulfates are harsh detergents that strip natural oils and color from hair. When you use a sulfate-free shampoo, it cleanses the hair without removing essential moisture or pigments. This protects the purple tones and keeps your hair looking bright.
Additionally, sulfate-free formulas often contain gentler surfactants. These surfactants clean the hair while minimizing damage. Less damage leads to healthier hair overall. Healthy hair retains color better and appears shinier.
Using sulfate-free shampoo can also reduce dryness and frizz, which are common in color-treated hair. It helps maintain smoothness and softness. Overall, sulfate-free shampoos create a healthier environment for colored hair. This results in longer-lasting purple shades and improved overall hair condition.
What Are the Best Shampoo Options for Preserving Purple Hair?
The best shampoo options for preserving purple hair include sulfate-free shampoos, color-safe shampoos, and violet or purple shampoos.
- Sulfate-Free Shampoos
- Color-Safe Shampoos
- Violet or Purple Shampoos
The effectiveness of each shampoo type may vary based on individual hair types and personal preferences.
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Sulfate-Free Shampoos: Sulfate-free shampoos are gentler on colored hair. They lack harsh surfactants like sodium lauryl sulfate that can strip color. A study by the International Journal of Trichology (2018) reported that sulfate-free options help maintain color vibrancy longer than sulfate-based products. Brands such as Pureology and SheaMoisture are well-regarded among consumers.
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Color-Safe Shampoos: Color-safe shampoos are designed specifically to protect dyed hair. These shampoos help retain the vibrancy of purple hair because they are formulated with special ingredients that do not strip color. A survey by Allure found that users of color-safe shampoos experienced less color fading over a six-week period. Recommended brands include Joico and Redken.
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Violet or Purple Shampoos: Violet or purple shampoos counteract yellow undertones in blonde or gray hair. The purple pigments neutralize unwanted brassiness and enhance the richness of purple hair. Research by the Journal of Cosmetic Science (2020) revealed that purple shampoos effectively maintain the integrity of the color. Popular products include Fanola No Yellow Shampoo and Matrix Total Results So Silver.
How Often Should I Wash My Purple Hair to Keep It Vibrant?
To keep your purple hair vibrant, wash it every 7 to 10 days. This frequency helps maintain color while preventing it from fading too quickly. Washing too often can strip the color and natural oils from your hair. Use a sulfate-free shampoo designed for color-treated hair. Sulfates can be harsh and accelerate fading. When you wash, use lukewarm water instead of hot water. Hot water can open the cuticle and release more color. Additionally, consider using a purple shampoo once a week. Purple shampoo helps neutralize brassy undertones and enhances the vibrancy of your purple color. Finally, always follow up with a good conditioner to hydrate your hair and lock in color. This routine will keep your purple hair looking fresh and vibrant.
What Additional Techniques Help Enhance the Shine of Purple Hair?
The additional techniques that help enhance the shine of purple hair include specialized products and treatments that cater to colored hair care.
- Use sulfate-free shampoo and conditioner
- Apply color-depositing treatments
- Incorporate leave-in conditioners
- Utilize hair oils or serums
- Invest in weekly deep conditioning treatments
- Minimize heat styling
- Protect hair from UV rays
- Consider professional gloss treatments
To further understand how each of these techniques works effectively for enhancing the shine of purple hair, let’s explore them in detail.
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Using sulfate-free shampoo and conditioner: Using sulfate-free shampoo and conditioner enhances the shine of purple hair by preventing the stripping of natural oils. Sulfates are surfactants that can remove too much oil from the hair, leading to dryness. Maintaining moisture helps preserve the vibrancy of the purple color and increases shine. A 2020 study by Trichologist Philip Kingsley emphasizes that gentle cleansing is crucial for colored hair to maintain health and shine.
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Applying color-depositing treatments: Color-depositing treatments add pigment back to the hair, boosting both color vibrancy and shine. These treatments can help refresh fading hues and provide a glossy finish. According to hair colorist Jack Howard, using a purple shampoo or a conditioning treatment once a week can mitigate brassy tones and enhance overall shine.
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Incorporating leave-in conditioners: Leave-in conditioners provide extra moisture and protect hair from damage, contributing to a shinier appearance. According to stylist Jen Atkin, they help to seal the hair cuticle, which can make the hair smoother and shinier. Products enriched with oils and proteins are particularly beneficial for colored hair.
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Utilizing hair oils or serums: Hair oils and serums can significantly improve shine by adding a glossy layer to the hair’s surface. They help in reducing frizz and preventing dryness. A study published by the International Journal of Trichology in 2018 indicates that oils like argan oil can improve hair luster when applied regularly.
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Investing in weekly deep conditioning treatments: Weekly deep conditioning treatments replenish moisture and nutrients lost during coloring. These treatments restore hair health, promoting shine. A case study by the American Academy of Dermatology asserts that hair treatments containing aloe vera and shea butter are particularly effective for nourishing colored hair.
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Minimizing heat styling: Reducing the use of heat styling tools can prevent damage that dulls shine. Excessive heat can lead to frizz and dryness, negatively affecting the hair’s appearance. The British Journal of Dermatology warns against frequent use of heat styling as it can compromise hair integrity.
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Protecting hair from UV rays: UV rays can fade hair color and cause dryness. Using UV protection sprays or wearing hats while outdoors helps preserve the hair color and maintain shine. According to the Skin Cancer Foundation, protecting hair from sun exposure can significantly improve its overall condition.
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Considering professional gloss treatments: Professional gloss treatments at salons can add shine and enhance hair color. These treatments seal the hair cuticle and provide a smooth finish. Stylists often recommend glosses to maintain vibrancy and shine between color treatments, as stated in a 2019 article from Allure magazine.