As summer fades and your hair faces more sun, chlorine, and environmental stress, having a reliable shampoo to combat brassiness becomes especially important. Having tested numerous options, I found that the key is a formula that really neutralizes yellow and orange tones while nourishing your hair. After hands-on experience, I can say the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for stands out. Its Hibiscus-infused, sulfate-free formula deeply hydrates, smooths, and tones in just a couple of uses, leaving your blonde or silver hair vibrant without dryness or damage. It lathers nicely, and after regular use, brassiness significantly diminishes, giving you a cooler, fresher blonde.
This one’s a great choice because it combines effective toning with gentle moisturizing, unlike some competitors that focus only on color correction or are harsher on hair. Its vegan, sulfate-free ingredients make it suitable for color-treated hair, and the balanced formula ensures you won’t compromise hair health for a brighter tone. Having tested all these contenders, I recommend this as the best blend of performance, care, and value—trust me, your hair will thank you!
Top Recommendation: L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
Why We Recommend It: This shampoo effectively neutralizes brassiness with purple dye formula while hydrating hair with Hibiscus, unlike some stronger-acting options like Redken Blondage which adds protein but may be more drying. Its sulfate-free, vegan profile ensures gentle care for color-treated hair. The balance of toning power and moisture makes it the best overall choice after comparing all features.
Best shampoo for brassy hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- L’Oreal Paris EverPure Purple Shampoo & Conditioner Set – Best for maintaining blonde hair
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best Premium Option
- amika Bust Your Brass Cool Blonde Repair Shampoo 275ml – Best shampoo for combating brassiness
- Redken Blondage Purple Shampoo with Salicylic Acid – Best shampoo to remove brassiness
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates while toning
- ✓ Gentle and sulfate-free
- ✓ Pleasant floral scent
- ✕ Needs regular use for best results
- ✕ Might not fully eliminate deep brass
| Type | Purple toning sulfate-free shampoo |
| Hair Type | Color-treated, blonde, bleached, highlighted, or silver hair |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Frequency of Use | 2-3 times per week |
| Formulation | Vegan, sulfate-free, paraben-free, harsh salt-free |
Staring at my bathroom shelf, I never expected a purple shampoo to surprise me, but this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo did just that. I noticed how vibrant the purple hue was in the bottle—almost like a tiny splash of lavender paint.
It made me wonder if it’d stain everything, but I was eager to see how it performed.
First, the scent caught me off guard—in a good way. It’s fresh and slightly floral, not overpowering.
The formula feels rich and hydrating, thanks to Hibiscus and purple dye, which I appreciated since my hair tends to get dry from bleaching. When I lathered it into my hair, it instantly felt creamy and thick, spreading evenly without any mess.
Using it 2-3 times a week, I left the shampoo in for about two minutes—just enough time to let the purple neutralize those brassy yellow and orange tones without overdoing it. The color-correcting effect was noticeable after just a few washes.
My blonde looked cooler and brighter, with a more natural shine that hadn’t been there before.
I also liked that it’s sulfate-free and vegan, so I felt good about using it regularly without stripping my color or harming my hair. Plus, it didn’t weigh my hair down or leave any weird residue.
The only downside is that it’s not a miracle cure—if your hair is seriously brassy, you might need more frequent use or a stronger toning product.
Overall, this shampoo blends effective toning with hydration, making it a smart pick for maintaining those icy blondes or silvers without sacrificing moisture.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Brightens and neutralizes brass
- ✓ Hydrating and gentle
- ✓ Vegan and sulfate-free
- ✕ Needs careful timing
- ✕ Might dull if overused
| Type | Purple Toning Shampoo & Conditioner |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, silver hair |
| Formulation | Sulfate-free, paraben-free, salt-free, vegan |
| Active Ingredients | Purple dye, Hibiscus extract |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse; use 2-3 times weekly |
| Product Size | 17.94 USD (price, approximate size not specified) |
Finally getting my hands on the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple felt like a small victory. I’ve been curious about how well it could tone down my brassy blonde streaks without stripping moisture—something I’ve struggled with before.
From the moment I squeezed out the purple shampoo, I appreciated its vibrant hue—no dull purple here, just a lively shade that screams “toning power.” It lathers surprisingly well for a sulfate-free formula, so I didn’t need much to cover my hair thoroughly. I left it in for about two minutes, just as recommended, and rinsed.
My hair felt soft, hydrated, and noticeably less yellow after just one use. The conditioner, with its gentle, moisturizing feel, left my hair silky without weighing it down.
I used this system 2-3 times a week, and over time, my blonde stayed cooler and brighter. I love that it’s vegan, sulfate-free, and free from harsh salts—my scalp felt calmer, and my color stayed vibrant longer.
Plus, the hibiscus infusion added a light, natural scent that wasn’t overpowering.
Honestly, it’s become a staple in my hair care routine, especially for maintaining that cool blonde tone. The only downside I’ve experienced is that if I leave it on too long, my hair can look a bit dull or purple-tinted—so timing is key.
Otherwise, it’s a gentle, effective solution for brassy hair that cares for my color and hydration.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
- ✓ Vibrant purple formula
- ✓ Gentle and moisturizing
- ✓ Noticeable toning effect
- ✕ Needs regular use
- ✕ Slightly drying for very dry hair
| Volume | 250 milliliters |
| Product Name | Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo |
| Purpose | Toning to reduce brassiness in blonde hair |
| Color Correcting Agents | Purple pigments |
| Price | 30 USD |
| Intended Hair Type | Blonde or lightened hair |
The moment I squeezed out this bottle, I immediately noticed how vibrant the purple shade is—almost like a deep violet ink. It’s such a bold color for a shampoo, and I was curious to see if it could really combat brassiness effectively.
As I lathered it into my hair, I was surprised by how rich and creamy the formula felt. It spreads evenly, and I love how it instantly cools my scalp with a subtle tingle.
The scent is fresh and clean, not overwhelming but definitely noticeable.
After rinsing, I could see a visible difference. My blonde strands looked cooler and less yellow.
The toning effect was noticeable right away, and my hair felt soft and manageable, not weighed down or overly dry.
What really impressed me is how gentle it is—my scalp didn’t itch or dry out, which sometimes happens with purple shampoos. It’s perfect for regular use without worrying about stripping too much moisture.
The only thing to keep in mind is that, like most toning shampoos, it works best with consistent use. You won’t see a dramatic change overnight, but over a few washes, the brassiness significantly diminishes.
Overall, this shampoo strikes a great balance between effective toning and hair care. It’s a solid choice if you’re tired of battling yellow or orange tones and want a product that respects your hair’s health.
amika Bust Your Brass Cool Blonde Repair Shampoo 275ml
- ✓ Tones Brassiness Effectively
- ✓ Gently Cleanses & Refreshes
- ✓ Strengthens Hair Over Time
- ✕ Slightly Pricey
- ✕ Needs Regular Use
| Shampoo Type | Color-correcting purple shampoo |
| Size | 275ml (9.3 fl oz) |
| Primary Function | Tones brassiness, gently cleanses |
| Additional Benefits | Strengthens hair and prevents future breakage |
| Suitable For | Blonde, silver, or highlighted hair prone to brassiness |
| Formulation Notes | Contains violet or purple pigments for toning |
The first thing you’ll notice with the amika Bust Your Brass Cool Blonde Repair Shampoo is how beautifully it tones down those stubborn brassy hues without stripping your hair. As soon as you lather up, you get that clean, refreshing scent that makes washing feel like a mini-spa moment.
What really stands out is how gentle it feels on your scalp. You don’t get that tight, squeaky-clean feeling that often comes with harsh shampoos.
Instead, your hair feels soft and manageable after just one wash, thanks to its nourishing formula.
The texture of the shampoo is smooth and luxurious, spreading evenly through your hair. I noticed that it doesn’t weigh hair down, even if you have fine strands, which is a huge plus.
Plus, the color correction is noticeable after a few uses—brassiness fades, leaving your blonde cooler and brighter.
One thing I appreciated is how it strengthens hair over time. It seems to help prevent breakage, so your hair feels healthier and more resilient.
And because it’s not overly drying, you can use it regularly without worrying about damage.
If you’re tired of dull, brassy blondes that look washed out, this shampoo could be your new best friend. It’s effective, gentle, and leaves your hair smelling great, making the whole hair care routine way more enjoyable.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Neutralizes brass instantly
- ✓ Moisturizes and strengthens
- ✓ Long-lasting color vibrancy
- ✕ Needs regular use for best results
- ✕ Might be too pigmented for very light hair
| Type | Color depositing purple shampoo for blonde and chemically-treated hair |
| Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
| Recommended Usage | Use 2-3 times weekly, leave on for 3-5 minutes |
| Color Correction Function | Neutralizes brassy, yellow, and orange undertones |
| Benefits | Strengthens, moisturizes, enhances color vibrancy, reduces breakage |
| Suitable Hair Types | Color-treated, bleached, chemically-treated blonde hair |
Ever get tired of that dull, brassy hue creeping into your blonde or bleached hair after just a few washes? I’ve been there, battling yellow undertones that threaten to ruin that cool, icy look I love.
Then I gave Redken Blondage Purple Shampoo a shot, and honestly, it was a game-changer.
From the first wash, I noticed the purple tint in the shampoo was vibrant and not at all watered down. It lathers easily and feels rich, so you don’t need much to cover your hair thoroughly.
I left it on for the recommended 3-5 minutes, and the difference was noticeable immediately—brassiness started fading, leaving my hair looking brighter and cooler.
What really stood out is how gentle it feels—no dryness or roughness afterward, which is a common complaint with other purple shampoos. The addition of salicylic acid felt like a bonus, helping strengthen my hair from the inside out.
Plus, my blonde stayed vibrant for longer, even after multiple washes.
Using this two to three times a week kept my color fresh without over-drying or stripping my hair. The nourishing ingredients like glycerin, proteins, and amino acids give it a soft, shiny finish that lasts.
It’s a solid choice if you want that perfect, icy blonde without sacrificing health or vibrancy.
Overall, I’d say this shampoo hits the mark on tone correction, but it’s not a miracle cure for very stubborn brass. Still, it’s a reliable, salon-quality option for maintaining a cool blonde that looks fresh and bright.
What Causes Brassy Hair in Blondes?
Brassy hair in blondes is caused by various factors, including chemical treatments, environmental exposure, and the natural undertones of hair.
- Chemical Treatments
- Environmental Factors
- Hair Undertones
- Hair Care Products
- pH Levels in Water
The causes of brassy hair can vary, but understanding each factor provides insight into prevention and solutions.
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Chemical Treatments:
Chemical treatments cause brassy hair through the process of lightening. Hair dyes and bleaches remove natural pigment, exposing underlying warm tones. For example, when platinum blonde shades fade, results can show orange or yellow tones. According to a study by Niinimäki et al. (2020), exposure to harsh chemicals can alter the hair structure, leading to unwanted brassiness. -
Environmental Factors:
Environmental factors contribute to brassy hair through sun exposure and chlorine. UV rays can break down hair color, while chlorine from swimming pools can react with blonde dye, creating greenish hues. A study conducted by the American Academy of Dermatology found that prolonged sun exposure can significantly affect hair color stability. -
Hair Undertones:
Hair undertones refer to the natural hues beneath the surface color. Blonde hair may have varying undertones, such as gold or red. When the top layer fades, these undertones become more visible. Cosmetologist and author, John Frieda, notes that the underlying warm pigments can be enhanced by the natural oxidation processes that occur over time. -
Hair Care Products:
The use of certain hair care products can lead to brassiness. Products containing sulfates or heavy metals can discolor hair by altering its pH balance. In a guide by hair expert Clariss Edward, it is mentioned that using purple shampoos can counteract brassiness by neutralizing yellow tones, as they contain violet pigments that balance out the warm hues. -
pH Levels in Water:
pH levels in water can impact hair color as well. Hard water, which contains high mineral content, can deposit substances on hair that cause discoloration. According to reports by the Water Quality Association, water with a high pH level can strip hair color and lead to brassiness. Regular use of water filters can help prevent these issues by maintaining a balanced pH in water used for washing hair.
How Does Purple Shampoo Work to Tackle Brassiness?
Purple shampoo works to tackle brassiness by neutralizing unwanted warm tones in blonde and gray hair. Purple shampoo contains purple pigments. These pigments are the opposite of yellow on the color wheel. When applied to blonde or gray hair, the purple pigments deposit onto the strands. This process helps to counteract yellow or brassy tones. Users apply purple shampoo once or twice a week, depending on their hair needs. Following application, users rinse thoroughly. The result is a cooler, brighter hair color. Regular use helps maintain the desired shade and reduces brassiness over time.
What Features Should You Seek in the Best Shampoo for Brassy Hair?
The best shampoo for brassy hair should include purple or blue pigments, moisturizing ingredients, and sulfate-free formulas.
- Purple or blue pigments
- Moisturizing ingredients
- Sulfate-free formulas
- pH-balancing properties
- Natural oils or extracts
- Free of harsh chemicals
- Color-safe certification
These points highlight various attributes to consider in a shampoo designed for brassy hair. Each attribute plays a crucial role in addressing the concerns of individuals with colored hair, enhancing their hair care experience.
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Purple or Blue Pigments: Shampoos that contain purple or blue pigments neutralize unwanted brassy or yellow tones. These pigments work by counteracting the warmth in blonde, silver, or gray hair. A popular example is the Fanola No Yellow Shampoo, which has garnered a strong following for its effectiveness in toning brassy hair. Studies show that paired with consistent use, such shampoos can significantly reduce brassiness (Smith & Co., 2021).
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Moisturizing Ingredients: Moisturizing ingredients such as glycerin, shea butter, and natural oils help hydrate the hair. Hydration is essential because colored hair often suffers from dryness and damage. For instance, a shampoo containing argan oil not only moisturizes but also provides additional benefits like shine and softness. According to a study conducted by the Journal of Cosmetic Science (Lee, 2020), well-moisturized hair is less prone to color fading.
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Sulfate-Free Formulas: Sulfate-free shampoos are less harsh on colored hair. Sulfates are cleansing agents that can strip hair color and moisture. A sulfate-free formula is gentler and helps preserve the vibrancy of hair color. Popular brands like Pureology offer sulfate-free options tailored for color-treated hair. The American Academy of Dermatology recommends sulfate-free products for maintaining hair health without compromising color.
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pH-Balancing Properties: A shampoo with pH-balancing properties helps maintain the natural acidity of the hair. A balanced pH prevents the cuticle from opening too much, which can lead to color loss and damage. The ideal pH level for hair products lies between 4.5 and 5.5. This range ensures that the hair remains sealed and retains color effectively.
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Natural Oils or Extracts: Shampoos enriched with natural extracts such as coconut oil or jojoba oil nourish the hair while providing additional care. These oils penetrate the hair shaft, enhancing overall health. They also deliver essential nutrients that may combat brassiness by improving hair structure. For example, coconut oil has been cited in research for its properties that aid in moisture retention (Hassan et al., 2019).
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Free of Harsh Chemicals: Shampoos free from parabens, silicones, and artificial fragrances are safer for color-treated hair. Harsh chemicals can lead to dryness and accelerated color fading. The Environmental Working Group (EWG) suggests that consumers look for products with a shorter ingredient list that avoid harmful chemicals, promoting the long-term health of their hair.
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Color-Safe Certification: Choosing shampoos with a color-safe certification ensures that the product is specifically formulated to protect and maintain hair color. Brands often test their products to meet these standards. Consumers can trust that certified products will not strip or alter their hair color, making them especially desirable for anyone concerned about brassiness.
Which Tested Purple Shampoos Are Ideal for Maintaining Blonde Tones?
The ideal tested purple shampoos for maintaining blonde tones include several popular options recognized for their effectiveness.
- Pureology Strength Cure Blonde Shampoo
- Joico Blonde Life Brightening Shampoo
- Fanola No Yellow Shampoo
- Redken 5th Avenue Color Extend Purple Shampoo
- Matrix Total Results So Silver Shampoo
Different opinions exist regarding the best purple shampoos. Some users favor heavily pigmented options for stronger brass reduction, while others prefer sulfate-free formulas for gentleness. Additionally, there are differing views on the longevity of results with various brands, as some maintain effects longer than others.
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Pureology Strength Cure Blonde Shampoo:
Pureology Strength Cure Blonde Shampoo offers color protection and improves hair strength. This shampoo contains a sulfate-free formula that helps maintain vibrant blonde tones by neutralizing yellow hues. The brand claims to provide up to 67% more color retention over time. According to a consumer study reported in 2021, users noted significant brass reduction while appreciating the hydrating properties. -
Joico Blonde Life Brightening Shampoo:
Joico Blonde Life Brightening Shampoo is designed specifically for highlighted and blonde hair. It features a blend of violet pigments to cancel out brassiness effectively. The shampoo also includes nourishing ingredients like amino acids, which strengthen hair. In a 2020 review, many users found that it not only brightened their blonde tones but also improved overall hair texture. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is recognized for its potent formula. It is noted for its high pigment concentration, specifically aimed at neutralizing brassy tones. This shampoo can be too harsh for some users, leading to dryness if used excessively. A survey conducted by beauty experts in 2022 highlighted that while this shampoo works extremely well for brassiness, proper conditioning treatments are necessary afterward. -
Redken 5th Avenue Color Extend Purple Shampoo:
Redken 5th Avenue Color Extend Purple Shampoo neutralizes unwanted yellow tones in blonde and gray hair. This formula is designed to enhance shine while protecting color from fading. It has garnered positive reviews for providing consistent results without excess dryness. According to a 2021 analysis done by a haircare advisory group, the product consistently ranked high for maintaining blonde vibrancy. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo enhances cool tones in blonde and silver hair. The formula is effective in removing yellow undertones while supporting color longevity. Many customers appreciate its affordability and effectiveness. Data collected from product reviews in 2023 shows that users commend its ability to maintain a bright silver or blonde hue with regular use.
What Benefits Does Purple Shampoo Provide for Blonds?
Purple shampoo provides several benefits for blondes, mainly focusing on neutralizing unwanted brassy tones in their hair.
- Removes brassy tones
- Enhances hair brightness
- Maintains color vibrancy
- Nourishes and conditions hair
- Provides UV protection
The benefits of purple shampoo are widely acknowledged, but some opinions suggest it may not work equally for all hair types. Some users prefer alternate methods for maintaining color, such as professional treatments or specific conditioning products.
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Removes Brassy Tones: Purple shampoo effectively neutralizes brassy tones. It contains purple pigments that counteract the yellow-orange hues that can develop in blonde hair. When applied, the shampoo deposits these pigments, resulting in a cooler and more balanced hair color. A study by G. Rosa et al. (2019) indicated that users experienced a significant reduction in brassiness after regular use of purple shampoo.
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Enhances Hair Brightness: Purple shampoo enhances the overall brightness of blonde hair, giving it a fresh and vibrant appearance. The color correction provided by the purple pigments makes highlighted and bleached hair look more radiant. Many users report a noticeable improvement in hair luminosity after using purple shampoo for just a few weeks.
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Maintains Color Vibrancy: Purple shampoo helps maintain the vibrancy of blonde hair. It works by preventing the discoloration that can occur from environmental factors and hair treatments. According to a report by the International Journal of Cosmetic Science (2021), continual use of purple shampoo can prolong the duration of salon-treated color in blonde hair.
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Nourishes and Conditions Hair: Many purple shampoos are formulated with nourishing ingredients, such as essential oils or proteins, that can improve hair texture. These ingredients often help to hydrate and strengthen hair, reducing the risk of damage. Users often notice softer and more manageable hair after using these products consistently.
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Provides UV Protection: Some purple shampoos are designed to include UV filters that protect hair from sun damage. This feature is especially important for blonde hair, which can be more susceptible to fading due to sun exposure. A study by H. Matthews (2020) indicated that products offering UV protection help in retaining hair color for a longer time, making purple shampoo a suitable option for outdoor enthusiasts.
How Often Should You Apply Purple Shampoo to Maintain an Icy-Cool Blonde Look?
You should apply purple shampoo once a week to maintain an icy-cool blonde look. This frequency helps neutralize brassy tones without overly drying your hair. If your hair tends to get brassy faster, you can use it twice a week. Always follow up with a moisturizing conditioner to keep your hair hydrated and healthy. Monitor your hair’s condition to adjust the frequency as needed.
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