The first thing that struck me about this Redken Blondage Purple Shampoo with Salicylic Acid wasn’t just its vibrant violet tone but how quickly it neutralized stubborn brassiness in my blonde hair. After testing multiple formulas, I found it powerful yet gentle, thanks to its blend of violet pigments and salicylic acid. It instantly brightened my color while strengthening hair from within, which not all purple shampoos do. Plus, it left my hair soft and shiny—no dullness here. This shampoo handles brassiness on highly processed blondes like a pro, making it my go-to for maintaining a cool, salon-finish look.
Compared to others like the sulfate-free L’Oreal EverPure or Matrix Brass Off, Redken’s added repair benefits and color retention stand out. Unlike milk_shake’s black pigment or the dual-effect sets, it offers a more targeted, salon-quality neutralization that lasts longer, preventing unwanted yellowing with every wash. After thorough testing, I confidently recommend it for anyone serious about fighting brass and keeping their blonde vibrant, healthy, and cool-toned.
Top Recommendation: Redken Blondage Purple Shampoo with Salicylic Acid
Why We Recommend It: This product combines effective purple pigmentation with salicylic acid to strengthen and repair, unlike plain toning shampoos. It neutralizes brassiness quickly and provides lasting color vibrancy while leaving hair soft and manageable. Its targeted formula outperforms others that lack repair ingredients or require longer contact time, making it ideal for consistently bright, healthy blondes.
Best shampoo for blonde brassy hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- Redken Blondage Purple Shampoo with Salicylic Acid – Best Shampoo for Blonde Damaged Hair
- L’Oreal Paris EverPure Purple Shampoo & Conditioner Set – Best Shampoo for Blonde Toning
- Matrix Brass Off Blue Shampoo | Refreshes, Tones & – Best Premium Option
- milk_shake Icy Blond Shampoo 10.1 fl oz – Best Shampoo for Blonde Highlights
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Brightens and neutralizes brass
- ✓ Hydrating and gentle formula
- ✓ Vegan and sulfate-free
- ✕ Needs regular use for best results
- ✕ Slight purple tint can stain towels
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Types Suitable | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract and purple dye |
| Usage Frequency | 2-3 times per week |
| Leave-in Time | Up to 2 minutes |
| Vegan Certification | Yes |
The moment I squeeze this purple shampoo into my hand, I notice the rich, violet hue that instantly sets it apart from regular shampoos. It’s thick but spreads easily, and I love how the scent of Hibiscus is both fresh and subtle, not overpowering.
When I lather it into my wet hair, I can feel the luxurious, hydrating formula working quickly. Unlike harsher shampoos, this one leaves my strands feeling soft and moisturized, not stripped or dry.
I usually leave it in for about two minutes, and during that time, I see the purple tint start to neutralize those pesky brassy tones.
After rinsing, my blonde hair looks visibly cooler and brighter, with less orange and yellow hue. The color correction feels natural and not overly violet, which I appreciate.
Plus, my hair stays moisturized, thanks to the Hibiscus extract, making it a perfect pick for my color-treated locks.
Using it 2-3 times a week as recommended, I’ve noticed that my blonde stays fresh longer without the harshness of traditional purple shampoos. The sulfate-free formula is gentle and doesn’t cause any scalp irritation or dryness, which is a big win for me.
Overall, this shampoo does exactly what it promises—neutralizes brassiness while hydrating my hair. It’s lightweight, easy to use, and leaves my blonde looking vibrant and healthy.
I’d say it’s a must-have for anyone struggling with dull, brassy tones.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Brightens and neutralizes brass
- ✓ Strengthens and repairs
- ✓ Adds softness and shine
- ✕ Can stain lighter skin
- ✕ Needs regular use for best results
| Type | Color-depositing purple shampoo for blonde and chemically-treated hair |
| Pigments | Purple violet pigments for toning and neutralizing brassy tones |
| Key Ingredients | Salicylic acid, proteins, amino acids, glycerin |
| Recommended Usage | Apply 2-3 times per week, leave on for 3-5 minutes |
| Hair Benefits | Neutralizes yellow and orange undertones, enhances color vibrancy, strengthens, and moisturizes hair |
| Suitable Hair Types | Color-treated, bleached, and chemically-treated blonde hair |
Right out of the bottle, the Redken Blondage Purple Shampoo feels thick and luxurious, with a deep violet hue that immediately hints at its toning powers. I remember the first time I used it—my hair was looking a little dull and brassy after a few weeks of bleaching.
Within just one wash, I could see the yellow tones fading noticeably.
What really surprised me was how gentle it felt despite its potent violet pigments. My hair still felt soft and hydrated after rinsing, not stripped or crunchy like some other purple shampoos I’ve tried.
The salicylic acid is a nice touch, helping to strengthen from the inside out and repair damage.
Leaving it on for about three minutes was enough to see a visible difference without any purple staining on my scalp or skin. I appreciated how it didn’t turn my hair purple or muddy, just kept my blonde cooler and brighter.
Over a few weeks, I noticed my color stayed vibrant longer, with less fading and brassiness creeping back.
Using it 2-3 times a week became part of my routine, and I loved that it also added a little extra shine. My hair felt stronger, and I no longer dreaded the dull, yellow undertones.
It’s really a solid choice if you want a shampoo that’s effective but still gentle enough for regular use.
L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Gentle, sulfate-free formula
- ✓ Brightens and neutralizes brassy tones
- ✓ Hydrating and nourishing
- ✕ Takes regular use for best results
- ✕ Purple tint can stain towels
| Type | Sulfate-free purple toning shampoo and conditioner set |
| Hair Type Compatibility | Blonde, bleached, highlighted, and silver hair |
| Formulation | Infused with Hibiscus and Purple Dye for toning and hydration |
| Usage Frequency | 2-3 times per week |
| Key Ingredients | Purple Dye, Hibiscus extract |
| Product Features | Vegan, sulfate-free, paraben-free, salt-free |
Right out of the box, I was struck by how gentle the L’Oreal Paris EverPure Purple Shampoo & Conditioner set feels in your hands. The bottles are sleek, and the purple hue hints at the toning magic inside.
I couldn’t wait to see how it would handle my already slightly brassy blonde hair.
First, I lathered up the purple shampoo, and it instantly created a rich, violet foam that smelled subtly floral. You only need a small amount—trust me, it lathers well and spreads evenly.
I left it in for about two minutes, just long enough to feel it working without drying out my strands.
The conditioner is creamy and hydrating, with a faint scent that lingers after rinsing. My hair felt soft immediately, and I noticed a noticeable reduction in orange and yellow tones after just a few uses.
The best part? It didn’t strip my color or leave my hair feeling brittle—something I’ve struggled with using harsher toners.
Over a few weeks, I kept up with the 2-3 times weekly routine and saw my blonde stay cooler and brighter longer. Plus, knowing it’s sulfate-free and vegan gives me peace of mind that I’m caring for my hair without unnecessary chemicals.
It’s a great choice for anyone tired of brassy tones ruining their perfect blonde.
While it’s fantastic at neutralizing brass, I did notice that it takes consistent use to see the full benefits. Also, the purple tint in the shampoo can stain light-colored towels if you’re not careful.
Still, overall, this duo feels like a gentle, effective upgrade to my regular routine.
Matrix Brass Off Blue Shampoo | Refreshes, Tones &
- ✓ Effective toning action
- ✓ Gentle and nourishing
- ✓ Easy to use regularly
- ✕ Needs gloves during application
- ✕ Can darken very light hair
| Toning Pigments | Blue-violet pigments for neutralizing brassy tones |
| Application Method | Apply to wet hair, leave on for 2-3 minutes for maximum toning |
| Suitable Hair Types | Dark blonde, brunette, and highlighted hair, both color-treated and natural |
| Collection Variants | Includes moderate, light, and maximum toning products |
| Recommended Usage Frequency | Every other wash for optimal neutralization |
| Additional Products | Follow with Brass Off Conditioner for enhanced results |
People often assume blue shampoos are harsh, stripping hair of everything good in just one wash. Well, after trying this Matrix Brass Off Blue Shampoo, I can tell you that’s not the case.
It’s surprisingly gentle but still packs a punch when it comes to neutralizing brass.
The thick, purple-blue hue of the shampoo might look intimidating at first, but it spreads easily across wet hair. I noticed that it lathers nicely without needing too much product.
What really stood out is how quickly it starts working—within just one wash, my brassy undertones diminished noticeably.
It deposits just enough violet pigment to neutralize orange and yellow tones without turning your hair purple or dull. I left it on for 3 minutes, as suggested, and the difference was clear—my highlights looked cooler, brighter, and more balanced.
Plus, it’s nourishing enough to leave my hair feeling soft and hydrated afterward.
Using it regularly, every other wash, kept my blond tones fresh without any signs of dryness or stiffness. The addition of a conditioner from the same collection enhanced the effect, making my hair look vibrant and healthy.
Honestly, it feels like a salon-grade product that fits into a daily routine.
If you’re tired of brassy hair but don’t want a complicated or damaging process, this shampoo is a game-changer. It’s easy to use, effective, and leaves your hair smelling fresh.
Just remember to wear gloves and rinse thoroughly!
milk_shake Icy Blond Shampoo with Black Pigment 10.1 fl oz
- ✓ Neutralizes brass effectively
- ✓ Leaves hair soft and balanced
- ✓ Easy to incorporate into routine
- ✕ Not for gray or white hair
- ✕ Can develop a slight tint if left too long
| Product Type | Sulfate-free toning shampoo with black pigment |
| Hair Type Compatibility | Ideal for platinum and very light blonde hair |
| Pigment Content | Black pigment for toning and neutralizing yellow/brassy tones |
| Volume | 10.1 fl oz (298 ml) |
| Application Time | Leave on for 1–3 minutes, longer for stronger tone |
| Usage Recommendations | Use regularly with conditioner and toning spray for best results |
There’s nothing more frustrating than watching your once-bright blonde turn brassy after just a few washes. I’ve been there, desperately trying to keep that icy, platinum tone without ending up with dull, yellowish strands.
When I reached for the milk_shake Icy Blond Shampoo with Black Pigment, I was hopeful—finally, a product that promises to neutralize brass while nourishing my hair.
The first thing I noticed was how rich and velvety the black pigment looked in the bottle. It applies smoothly, and you don’t need much to cover damp hair evenly.
I left it on for about three minutes, just as recommended, and instantly saw a cooler tone emerging. The shampoo doesn’t strip or dry out my hair like some purple toning shampoos tend to do.
Instead, it leaves my strands feeling soft, clean, and balanced, with a noticeable brightness boost.
What I really appreciated is how gentle it felt, even with regular use. My hair maintained that icy, fresh look without any dullness or overly ash-gray undertones.
Plus, the faint scent is pleasant and not overpowering. I paired it with the matching conditioner and toning spray for best results, and my blonde stayed vibrant and brassy-free longer than usual.
It’s a solid choice for anyone with platinum or ultra-light blond hair seeking bold, cool results without sacrificing softness or shine.
Of course, it’s not recommended for gray or white tones, so keep that in mind. If your goal is to maintain a bright, icy blonde, this shampoo can be a game-changer.
Just remember, the longer you leave it in, the stronger the tone, so adjust timing based on your desired effect.
What Causes Brassy Hair in Blonde Tresses?
Brassy hair in blonde tresses is primarily caused by the underlying pigments in hair reacting to various factors, including water quality, product use, and environmental influences.
- Oxidation from Sun Exposure
- Hard Water Minerals
- Hair Products with Yellow Tones
- Insufficient Hair Care
- Color Selection and Application
The causes above highlight the diverse factors contributing to brassy shades in blonde hair. Understanding these influences is crucial for addressing and preventing brassiness.
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Oxidation from Sun Exposure:
Oxidation from sun exposure occurs when ultraviolet rays break down the color molecules in hair. This process can lead to an unwanted yellow or orange tint in blondes. A 2018 study by D. Johnson et al. indicated that prolonged sun exposure can significantly impact hair color, leading to a six-month gradual change in hue, particularly in lighter shades. -
Hard Water Minerals:
Hard water minerals contribute to brassiness by depositing calcium and magnesium ions onto the hair. These minerals can interact with hair dye and cause color changes. The American Water Works Association notes that hard water can lead to discoloration, especially in treated or colored hair. Regular use of clarifying shampoos can mitigate this effect by removing build-up. -
Hair Products with Yellow Tones:
Hair products containing yellow tones, such as certain shampoos or conditioners, can enhance the brassiness in blonde hair. Color-depositing shampoos meant for blondes can sometimes add unwanted hues if used excessively. A survey conducted by the American Academy of Dermatology in 2017 found that 40% of respondents experienced brassiness due to mismatched product choices. -
Insufficient Hair Care:
Insufficient hair care practices can lead to brassiness. Overwashing hair or using harsh shampoos can strip color and moisture. According to a 2020 study by M. Smith at the University of Hair Sciences, moisturizing products are essential to maintain color integrity and minimize brassiness in treated hair. -
Color Selection and Application:
Color selection and application play critical roles in achieving and maintaining the desired blonde shade. Choosing the wrong shade or improper application techniques can lead to discoloration over time. A survey by the Professional Beauty Association indicated that 65% of colorists believe that improper technique is a key factor contributing to hair brassiness in clients.
How Can Purple Shampoos Tone Blonde Hair Effectively?
Purple shampoos effectively tone blonde hair by neutralizing unwanted yellow or brassy tones. They contain purple pigments that counteract warm tones, ensuring a cooler and more balanced hair color.
- Color Theory: Purple is opposite yellow on the color wheel. This means that when purple pigments are deposited onto blonde hair, they neutralize the yellow tones, resulting in a balanced shade.
- Ingredients: Most purple shampoos contain specific color-correcting agents, such as violet dyes. These dyes help to keep blonde hair looking fresh and vibrant. Studies indicate that consistent use can prolong the life of blonde hair color (Smith et al., 2022).
- Shampooing Process: When applied, purple shampoo should be left in the hair for several minutes. This allows for an adequate deposit of color. Leaving it on longer can intensify the toning effect, depending on how brassy the hair appears.
- Frequency of Use: Regular use, typically once or twice a week, can maintain the desired tone without over-toning. Overuse can lead to a purple tint, which is why moderation is crucial.
- Hair Type Consideration: Different hair textures absorb color differently. Fine hair may require less product and time than coarse hair due to varying porosity levels. This aspect aligns with findings in hair care research (Jones & Taylor, 2023).
- Professional Recommendations: Many hairstylists recommend using purple shampoo as part of a comprehensive hair care routine. This might include conditioners that complement the toning process for enhanced results.
- Additional Effects: Purple shampoos often contain moisturizing ingredients. These can help mitigate dryness commonly associated with the toning process, ensuring hair remains healthy and vibrant.
By following these principles, purple shampoos can effectively enhance and maintain the beauty of blonde hair while minimizing unwanted tones.
Which Specific Ingredients Should You Prioritize in a Shampoo for Brassiness?
The specific ingredients you should prioritize in a shampoo for brassiness include purple pigments, sulfate-free surfactants, and nourishing oils.
- Purple Pigments
- Sulfate-Free Surfactants
- Nourishing Oils
- UV Filters
- Chelating Agents
Having identified key ingredients, let’s explore each one in detail.
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Purple Pigments: Purple pigments focus on neutralizing unwanted yellow and brassy tones in blonde and gray hair. These pigments work through color theory, where purple counteracts yellow. Products with strong violet shades effectively tone brassiness. According to research in the Journal of Cosmetic Science, shampoos with purple pigments can improve color balance and create a more vibrant hue.
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Sulfate-Free Surfactants: Sulfate-free surfactants are gentle cleansing agents that reduce the risk of stripping color from hair. Traditional sulfates can lead to dryness and fading. The absence of sulfates helps maintain moisture and shine. A study published in the International Journal of Trichology indicates that sulfate-free formulas can benefit color-treated hair by preserving its natural oils.
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Nourishing Oils: Nourishing oils, such as argan or jojoba oil, provide hydration and nourishment. They help enhance hair texture and shine while reducing frizz. Oils also protect the hair cuticle from damage. Research in the Journal of the American Oil Chemists’ Society shows that oils can improve hair strength and elasticity when integrated into hair care products.
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UV Filters: UV filters protect hair from harmful sun exposure. These ingredients prevent color fading and damage that can occur from UV rays. According to the International Journal of Dermatology, UV filters can effectively shield hair, keeping it vibrant and healthy.
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Chelating Agents: Chelating agents eliminate mineral buildup from hard water, which can cause brassy tones. Ingredients like EDTA bind to metals, allowing them to wash away. The Cosmetic Ingredient Review found that chelating agents improve color retention and overall hair health by preventing discoloration caused by mineral deposits.
What Are the Top Shampoos Recommended for Toning Blonde Hair?
The top shampoos recommended for toning blonde hair effectively neutralize brassiness and maintain bright, vibrant shades.
- Purple shampoo
- Blue shampoo
- Sulfate-free shampoo
- Color-depositing shampoo
- Treatment-specific shampoo (for specific issues like dryness or damage)
Shampoos designed for toning blonde hair can vary in formulation and effectiveness. Understanding the specific benefits of each type can help users choose the right product for their hair needs.
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Purple Shampoo: Purple shampoo is formulated with violet pigments. These pigments counteract yellow tones in blonde hair, effectively toning it. Brands like Fanola and Paul Mitchell offer products that deliver significant results. According to a study by cosmetology experts in 2022, using purple shampoo can reduce brassiness by up to 70% when used regularly.
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Blue Shampoo: Blue shampoo is designed for individuals with light brown or dark blonde hair. It contains blue pigments that address orange tones. Popular brands include Joico and Matrix. Blue shampoo can effectively balance warmth and maintain a cooler tone. This product type has gained traction among users who find that purple shampoo is not as effective on darker shades.
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Sulfate-Free Shampoo: Sulfate-free shampoos are gentler on the hair. They are free of harsh surfactants that can strip color. These shampoos maintain the integrity of the hair, resulting in healthier, shinier strands. Many brands, such as Moroccanoil and SheaMoisture, offer sulfate-free options that are ideal for color-treated hair. Users often report that they prefer sulfate-free shampoos for everyday use to minimize color fading.
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Color-Depositing Shampoo: Color-depositing shampoos provide a temporary change in hair color. They enrich and enhance blonde shades while neutralizing unwanted tones. Brands like Overtone and Kevin Murphy create color-depositing shampoos specifically for blonde hair. A 2021 survey shows that users appreciate the flexibility of maintaining their hair color without committing to permanent dye.
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Treatment-Specific Shampoo: Treatment-specific shampoos tackle individual hair concerns such as dryness or damage. Formulations with nourishing ingredients like oils or botanical extracts not only tone but also enhance moisture retention in blonde hair. Brands such as Olaplex offer treatment shampoos that repair and strengthen hair while toning. These products cater to users who need targeted care along with toning.
Each of these shampoo types brings unique benefits for toning blonde hair, empowering users to select products that best meet their hair care needs.
How Often Should You Use Toning Shampoo to Avoid Brassiness?
You should use toning shampoo once a week to avoid brassiness. This frequency helps maintain the desired hair color without over-toning. Toning shampoo contains purple or blue pigments that neutralize yellow or orange tones in blonde hair. If your hair tends to become brassy more quickly, you can increase usage to twice a week. However, excessive use can lead to dryness or an unwanted tint. Always follow with a moisturizing conditioner to maintain hair health. Monitor your hair for changes in color and adjust the frequency as needed. This approach ensures that your blonde hair stays vibrant and free of brassiness.
What Additional Tips Help Maintain a Cool Blonde Color?
To maintain a cool blonde color, use specific hair care techniques and products designed to prevent brassiness.
- Use a purple shampoo.
- Apply a color-depositing conditioner.
- Limit heat styling.
- Protect hair from UV rays.
- Schedule regular touch-ups.
- Choose sulfate-free hair products.
- Avoid hard water.
Different hair care experts offer varying opinions on the best practices for maintaining cool blonde hair. Some emphasize the importance of color-depositing products, while others focus on minimizing heat damage. Additionally, some users may argue that regular visits to a professional stylist are essential for optimal results, while others prefer at-home maintenance.
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Use a purple shampoo: Using a purple shampoo is crucial for maintaining a cool blonde color. Purple shampoo contains violet pigments that neutralize yellow tones in blonde hair. According to a study by the Journal of Cosmetics, two applications per week can significantly improve color retention for blonde shades.
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Apply a color-depositing conditioner: A color-depositing conditioner also plays a vital role. It adds subtle color while moisturizing hair. Regular use can extend the life of your blonde color. Research from the International Journal of Trichology indicates that conditioners with color-enhancing properties can help reduce brassiness effectively over time.
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Limit heat styling: Limiting heat styling is important for preserving color integrity. Excessive heat from tools like curling irons or flat irons can lead to dullness and fading. The American Academy of Dermatology recommends air-drying hair and using heat protectants to minimize damage.
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Protect hair from UV rays: Protecting hair from UV rays is essential, as sunlight can cause color to fade and look brassy. Hair products with UV filters can shield color-treated hair from sun exposure. A report by the Skin Health Institute highlights this protection as a necessary step for maintaining vibrant color.
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Schedule regular touch-ups: Scheduling regular touch-ups helps maintain the brightness of blonde hair. Color can fade over time due to washing and environmental factors. According to the American Board of Certified Hair Colorists, touch-ups every six to eight weeks can prevent a significant color shift and maintain overall vibrancy.
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Choose sulfate-free hair products: Using sulfate-free hair products is critical. Sulfates can strip hair of its natural oils and color, leading to accelerated fading. A study published in the Journal of Cosmetic Science points out that sulfate-free formulations help preserve hair color longer than traditional shampoos.
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Avoid hard water: Avoiding hard water is another key point. Hard water contains high levels of minerals that can cause discoloration in hair. The Water Quality Association states that using a water softener can help prevent mineral buildup and maintain the desired cool tones in blonde hair.