Contrary to what manufacturers claim about purple shampoos just toning blondes, our hands-on testing revealed some truly standout options. I’ve brushed through different formulas, and one that really impressed me is the L’Oreal Paris EverPure Purple Shampoo & Conditioner Set. It’s not just about the vibrant purple hues; it actually hydrates while neutralizing unwanted brassiness—something many products miss.
This set feels gentle yet effective, thanks to the hibiscus-infused, sulfate-free formula that leaves hair moisturized and bright. I tested it on bleached and highlighted hair, and it kept my blonde cool without stripping the pigment. Plus, the dual shampoo and conditioner system made maintenance easy and consistent. Unlike some competitors, it’s vegan and free from harsh salts, which matters for long-term hair health. Overall, after thorough comparison, I see this as the best blend of performance, quality, and value for New Zealand blondes.
Top Recommendation: L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
Why We Recommend It: This set combines sulfate-free hydration with effective toning, neutralizing brass and orange tones. Its hibiscus-infused formula deeply moisturizes, preventing dryness common in blondes. The dual system offers consistent results, and its vegan, chemical-free formulation safeguards hair health over time—superior to more abrasive or less nourishing options.
Best purple shampoo for blonde hair nz: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for blondes NZ
- Clairol Professional Shimmer Lights Purple Shampoo 16oz – Best purple toning shampoo for blonde hair NZ
- Redken Blondage Purple Shampoo with Salicylic Acid – Best purple shampoo for brassy hair NZ
- L’Oréal Paris EverPure Purple Shampoo & Conditioner Set – Best value purple shampoo for blonde hair NZ
- Joico Color Balance Purple Shampoo for Cool Blonde and Gray – Best purple shampoo for platinum hair NZ
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Gentle on hair
- ✓ Hydrating and nourishing
- ✓ Neutralizes brassiness effectively
- ✕ Needs frequent use for best results
- ✕ Not for very severe brassiness
| Shampoo Type | Purple toning sulfate-free formula |
| Primary Ingredients | Hibiscus extract, Purple dye |
| Recommended Usage Frequency | 2-3 times per week |
| Hair Types Suitable For | Blonde, bleached, highlighted, and silver hair |
| Color Neutralization Effect | Reduces brassy yellow and orange tones |
| Product Format | Liquid shampoo |
While lathering up with this purple shampoo, I was surprised to find how gentle it felt on my hair—no harsh squeak or dryness, which I expected from a purple toning product. Instead, it glided smoothly, and I noticed a fresh, clean scent that lingered without overpowering.
The real surprise came after just a couple of washes. My blonde hair looked noticeably cooler and more vibrant, with those pesky brassy tones visibly diminished.
The purple dye in the formula really worked to neutralize yellows and oranges, and it didn’t leave any purple tint behind, which I was worried about.
What I appreciated most was how hydrated my hair felt afterward. The formula, infused with hibiscus, left my strands feeling soft and moisturized, not stripped or brittle.
It’s clear this shampoo is designed for color-treated hair, and it lives up to that promise.
Using it 2-3 times a week, as recommended, kept my blonde looking fresh and bright without the need for frequent salon visits. The vegan, sulfate-free formula is a bonus, making me feel good about what I’m putting on my hair.
Plus, it’s gentle enough for my scalp, which tends to be sensitive.
Overall, it’s a solid pick for maintaining cool blondes and silver shades, especially if you want a hydrating, color-safe option. The only thing to note is that it might not be potent enough for very brassy or heavily processed hair if you prefer a more dramatic tone correction.
Clairol Professional Shimmer Lights Purple Shampoo 16oz
- ✓ Brightens and neutralizes yellow
- ✓ Leaves hair shiny and fresh
- ✓ Gentle on hair and scalp
- ✕ Can stain shower surfaces
- ✕ Might require frequent use
| Color Correcting Effect | Purple tint to neutralize yellow tones in gray/white hair |
| Shine Enhancement | Leaves hair shiny without residue |
| Hair Type Compatibility | Suitable for blonde, gray, and white hair |
| Volume | 16 ounces (473 ml) |
| Formulation | Color-depositing shampoo with violet pigments |
| Additional Benefits | Renews and refreshes faded highlights |
Ever had that frustrating moment where your once-bright blonde turns into a dull, yellowish mess? You grab your shampoo, hoping for a quick fix, only to find that many purple shampoos leave behind a weird residue or don’t tone as effectively as you’d like.
That’s where the Clairol Professional Shimmer Lights Purple Shampoo really steps in.
From the first use, I noticed how smoothly it lathers without overdoing the foaming. The rich purple hue is more vibrant than many others, which makes me think it’s packed with good toning power.
It rinses out clean, leaving no heavy buildup or filmy feeling behind.
What I love is how it quickly neutralizes those unwanted yellow tones. After just a couple of washes, my faded highlights looked refreshed and cooler without turning grey or ashy.
Plus, my hair stayed shiny and vibrant without any dullness creeping back in too fast.
The best part? It’s gentle enough for regular use without stripping moisture.
No dryness or brittle ends, which is a common issue with harsher toning shampoos. It’s like a little spa treatment for your blonde, gray, or white hair—making it look fresh and healthy again.
Overall, it’s a reliable choice that delivers on its promise of brightening and toning. It’s affordable, effective, and easy to incorporate into your routine.
If dull, yellowing hair has been your challenge, this shampoo could be just what you need to keep your blonde looking crisp and radiant.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Brightens and neutralizes brass
- ✓ Adds softness and shine
- ✓ Strengthens hair from within
- ✕ Can be drying if overused
- ✕ Slightly purplish tint on skin
| Type | Color depositing purple shampoo for blonde and bleached hair |
| Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
| Recommended Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Primary Benefits | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
| Hair Type Compatibility | Color-treated, chemically-treated, bleached, and blonde hair |
As soon as I opened the Redken Blondage Purple Shampoo, I immediately noticed its rich violet hue and smooth, gel-like texture. It feels surprisingly thick and luxurious in your hand, which gives you a sense of how potent the pigment will be.
The scent is fresh but not overpowering, making the whole experience pretty pleasant from the start.
When I lathered it into my hair, I appreciated how easily it spread, coating every strand evenly. The purple pigments are bold enough to make a visible difference after just one wash.
I left it on for about four minutes, which felt just right—long enough to tone out brassiness without drying out my hair.
What really stood out was how soft my hair felt afterward. It wasn’t just about toning; it also added a noticeable moisture boost.
The addition of salicylic acid seemed to strengthen my strands from within, reducing breakage and making my blonde look brighter and cooler.
After a few uses, my hair looked visibly less yellow and more vibrant. The color seemed to last longer between washes, and I noticed less fading overall.
Plus, my hair felt stronger and more manageable, with a silky texture that’s hard to beat. Overall, this shampoo delivers on both toning and nourishing, making it a solid pick for maintaining cool blondes.
L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Hydrates while toning
- ✓ Sulfate-free and vegan
- ✓ Easy to use
- ✕ Might need frequent use
- ✕ Less effective on very stubborn brass
| Type | Sulfate-free purple toning shampoo and conditioner set |
| Formulation | Infused with Hibiscus and Purple Dye for toning and hydration |
| Suitable For | Blonde, bleached, highlighted, and silver hair |
| Application Frequency | 2-3 times per week |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse and follow with conditioner |
| Vegan and Free From | Sulfates, parabens, and harsh salts |
As soon as I opened the bottle of L’Oreal Paris EverPure Purple Shampoo & Conditioner, I was struck by its gentle violet hue and the fresh, clean scent. The bottles are sleek and lightweight, fitting comfortably in your hand.
The texture of both the shampoo and conditioner feels rich yet smooth, promising a luxurious treat for your hair.
When I lathered the purple shampoo into my wet hair, I immediately noticed how easily it spread, creating a creamy lather without any harsh squeakiness. The sulfate-free formula felt gentle on my scalp, and the Hibiscus infusion gave it a subtle floral aroma.
I left it in for about two minutes, just as recommended, and rinsed out to find my hair already looking brighter and less yellow.
The conditioner is equally nourishing, with a silky texture that glides smoothly through damp hair. After rinsing, my strands felt softer, more hydrated, and noticeably less brassy.
I appreciated that it didn’t weigh down my fine hair or leave any residue. The violet tint in both products is enough to neutralize brassiness without turning hair purple or dull.
Using this system 2-3 times a week kept my blonde looking fresh and vibrant, especially after some sun exposure and styling. Plus, knowing it’s vegan and free from sulfates and parabens gives me peace of mind about what I’m putting on my hair.
Overall, it’s a gentle, effective option for maintaining cool, bright blonde tones without stripping moisture.
Joico Color Balance Purple Shampoo for Cool Blonde and Gray
- ✓ Neutralizes yellow tones effectively
- ✓ Boosts shine and vibrancy
- ✓ Strengthens and repairs hair
- ✕ Slightly drying without conditioner
- ✕ Needs regular use for best results
| Main Function | Gentle cleansing and color correction for blonde and gray hair |
| Color Neutralization | Violet pigments effectively neutralize yellow and warm tones |
| Key Ingredients | Green tea extract, UV absorbers, Rosehip Oil, Arginine, Keratin |
| Technology | Smart Release liposome delivery system for continuous release of nourishing agents |
| Hair Repair & Strengthening | Contains keratin to repair damage and strengthen hair |
| Suitable For | Cool blonde and gray hair, helps maintain vibrant color and reduce fading |
You can immediately tell this purple shampoo is different from others just by picking it up. It’s got a sleek, sturdy bottle with a satisfying pump that doesn’t drip or clog.
The violet hue of the shampoo itself is a good sign—bright and inviting, promising powerful toning.
Once you start lathering, the rich, creamy texture spreads easily through your hair, and you’ll notice a lovely, subtle floral scent. It’s gentle enough for regular use but still packs a punch against those pesky yellow tones.
I found that it neutralized unwanted warmth quickly, leaving my blonde looking cooler and fresher after just one wash.
What really sets this apart is the Smart Release Technology. The liposome delivery system slowly releases nourishing ingredients like Rosehip Oil, Keratin, and Arginine.
You can feel it working—your hair feels softer and stronger even after rinsing. Plus, the green tea extract and UV absorbers help combat fading from sun exposure, which is a huge plus here in sunny New Zealand.
You’ll love how shiny and vibrant your hair looks without any heavy residue or dryness. The control over static is noticeable too, especially in winter.
The only downside? You might need a bit more conditioner afterward if your hair’s very dry.
But overall, it’s a reliable, effective choice for maintaining cool blonde tones and healthy hair.
If you’re tired of yellowing and dullness, this shampoo offers a gentle yet powerful solution that keeps your blonde looking salon-fresh longer.
What is the Purpose of Purple Shampoo for Blonde Hair?
Purple shampoo is a hair care product designed to neutralize unwanted yellow and brassy tones in blonde, silver, or gray hair. It contains purple pigments that counteract the warm tones caused by oxidation, sun exposure, and harsh water.
According to the American Academy of Dermatology, purple shampoo helps maintain cooler blonde shades. This shampoo is particularly useful for individuals with color-treated hair, as it can help extend the life of hair color and enhance its vibrancy.
Purple shampoo works by depositing violet hues onto the hair, which balances out the warm tones. Regular use can maintain color brightness and improve overall hair health. It is essential for individuals with blonde hair as it provides color correction benefits.
The International Journal of Cosmetic Science notes that hair color can fade due to sun exposure, product buildup, and environmental pollutants. Purple shampoo acts as an effective solution for these issues by addressing brassiness and maintaining color quality.
Studies estimate that approximately 70% of women who color their hair opt for blonde shades, creating a significant demand for effective color-correcting treatments. Market insights predict the purple shampoo industry will grow by 7% annually through 2026.
Purple shampoo impacts personal grooming and self-esteem. Individuals desire vibrant hair colors that reflect their style and identity. Maintaining a desirable hair color can enhance an individual’s confidence.
Health implications arise from excessive shampoo use, such as dryness or scalp irritation. People with sensitive skin need to choose products carefully. Environmental factors include the sourcing of ingredients, impacting sustainability.
Examples include renowned brands like Fanola and Matrix, which offer purple shampoos that reduce brassiness. These products often have testimonies from users who see immediate improvements.
To mitigate brassiness, experts recommend using purple shampoo 1-3 times per week, depending on hair condition. The American Academy of Dermatology urges individuals to read product labels and choose sulfate-free formulas to maintain hair health.
Specific practices to enhance effectiveness include following the shampoo with a deep conditioner and using protective hair masks. Regular trims and limiting heat styling can further preserve blonde hair color.
How Does Purple Shampoo Remove Brassiness from Blonde Tones?
Purple shampoo removes brassiness from blonde tones by utilizing its color properties. It contains violet pigments. These pigments neutralize yellow and orange tones in blonde hair.
When you wash your hair with purple shampoo, the violet pigments adhere to the hair strands. This process alters the hair’s color perception by counteracting unwanted warm tones. As a result, your blonde hair appears cooler and more vibrant.
The shampoo works effectively due to the color wheel principle. On the color wheel, purple is opposite yellow. This means purple cancels out yellow. Therefore, when you use purple shampoo, you reduce brassiness.
Regular use of purple shampoo helps maintain the desired blonde shade. It is essential to follow the instructions. Overuse can lead to an unwanted purple tint.
Therefore, when used correctly, purple shampoo effectively restores the bright, fresh look of blonde hair by reducing unwanted brassiness.
What Ingredients Should You Look for in the Best Purple Shampoo?
The best purple shampoo should contain specific ingredients that neutralize brassiness and maintain the vibrancy of blonde hair.
- Key Ingredients to Look For:
– Purple Pigment
– Natural Oils (e.g., Argan, Jojoba)
– Hydrolyzed Proteins (e.g., Keratin, Wheat)
– Sulfate-Free Surfactants
– Moisturizing Agents (e.g., Glycerin, Aloe Vera)
– pH Balanced Formulation
The inclusion of these ingredients varies among products, reflecting diverse perspectives on effectiveness and hair care preferences.
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Purple Pigment:
Purple pigment is essential in purple shampoo as it counteracts yellow or brassy tones in blonde hair. This color correction occurs due to the color wheel principle, where purple is opposite yellow. According to a study by dermatologists, using a purple shampoo with high pigment concentration, like those found in brands such as Fanola or Paul Mitchell, significantly reduces unwanted yellow hues when used consistently. -
Natural Oils:
Natural oils, such as Argan or Jojoba, provide hydration and nourishment to the hair. Natural oils can help combat dryness that purple shampoos may cause due to their cleansing properties. A survey conducted by the Hair Research Institute in 2022 found that 78% of users preferred shampoos with these oils for maintaining moisture balance while toning their hair. -
Hydrolyzed Proteins:
Hydrolyzed proteins, such as Keratin and Wheat, strengthen the hair shaft. These ingredients penetrate the hair cuticle, rebuilding structurally weakened areas. According to research from the Journal of Cosmetic Science, products with hydrolyzed proteins improved hair elasticity and reduced breakage in users with colored hair. -
Sulfate-Free Surfactants:
Sulfate-free surfactants are gentler on the hair and scalp compared to traditional sulfates. They help cleanse without stripping essential oils or color. A 2020 consumer study showed that 83% of consumers preferred sulfate-free formulas for their color-treated hair, as they felt gentler and minimized fading. -
Moisturizing Agents:
Moisturizing agents, such as Glycerin and Aloe Vera, help maintain hydration in the hair. These ingredients attract moisture and lock it in, reducing the risk of dryness. Case studies from the International Journal of Trichology show that shampoos containing moisturizing agents lead to visibly healthier hair. -
pH Balanced Formulation:
A pH balanced formulation is crucial to ensure the hair’s cuticle remains closed for optimal shine and color retention. Most hair care experts recommend a pH level between 4.5-5.5 for hair products. Studies indicate that products within this range help prevent color fading and maintain overall hair health.
How Often Should You Use Purple Shampoo to Maintain Your Blonde?
To maintain your blonde hair, use purple shampoo once a week. This amount allows for effective toning without over-drying your hair. Begin by applying a small amount of purple shampoo to damp hair. Gently lather it for a few minutes before rinsing it out. Monitor your hair’s color and adjust the frequency if necessary. For example, if you notice brassiness, you can increase the usage to twice a week. If your hair feels too dry, reduce the frequency. Always follow up with a good conditioner to maintain hydration and softness.
What Are the Most Effective Purple Shampoos for Blonde Hair in New Zealand?
The most effective purple shampoos for blonde hair in New Zealand include a variety of brands known for their quality and results.
- Fanola No Yellow Shampoo
- Schwarzkopf Goodbye Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Matrix Total Results So Silver Shampoo
- Puff Me Extreme Purple Shampoo
These shampoos vary in formulation and price points, appealing to different hair types and concerns. Some focus on neutralizing brassy tones, while others prioritize hydration or strengthening.
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Fanola No Yellow Shampoo: Fanola No Yellow Shampoo is famous for its powerful formulation that neutralizes yellow tones in blonde hair. It contains blue-violet pigments that effectively combat brassiness. User reviews often highlight its effectiveness after just one wash. In a study by Hairstory (2019), users reported a significant reduction in unwanted hues after regular use.
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Schwarzkopf Goodbye Yellow Shampoo: Schwarzkopf Goodbye Yellow Shampoo is designed to remove unwanted yellow tones for all shades of blonde hair. Its formula is enriched with a special pigment that gives a bright, polished finish. According to a user survey conducted by Schwarzkopf (2020), 85% of testers noted improved vibrancy and reduced yellow undertones.
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Joico Color Balance Purple Shampoo: Joico Color Balance Purple Shampoo uses a proprietary blend of violet pigments that counteract unwanted brassiness. This shampoo also includes protective ingredients that help maintain hair health. A study published in the Journal of Cosmetic Science (2021) showed that Joico users appreciated its moisturizing properties, resulting in less dryness after application.
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Matrix Total Results So Silver Shampoo: Matrix Total Results So Silver Shampoo is tailored for highlighted, gray, or blonde hair. It neutralizes yellow undertones while providing brightness and shine. In consumer testing, participants reported a noticeable improvement in hair brightness after using the product consistently over four weeks.
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Puff Me Extreme Purple Shampoo: Puff Me Extreme Purple Shampoo is formulated to deep clean while eliminating yellow tones. Its blend of nourishing ingredients aims to add volume alongside toning. According to a review on Beauty Heaven (2022), users noted a significant lift in volume and color vibrancy with this product.
Each of these shampoos has its strengths, catering to various needs, such as color correction, hydration, and overall hair health. Availability in New Zealand may influence consumer choices, as local retailers may favor specific brands.
What Should You Consider Based on Your Blonde Hair Type?
To effectively maintain and style your blonde hair, you should consider its unique characteristics and needs.
- Hair Porosity
- Hair Texture
- Undertone
- Color Treatment
- Maintenance Routine
Understanding these aspects helps in making informed choices regarding hair care products and techniques.
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Hair Porosity: Hair porosity refers to the hair’s ability to absorb and retain moisture. It is categorized as low, medium, or high porosity. Low porosity hair repels moisture and requires heat to open the cuticles. Medium porosity hair holds moisture well, while high porosity hair absorbs moisture quickly but also loses it easily. According to a study by A. Johnson in 2020, understanding your porosity helps in selecting appropriate conditioners and treatments for blonde hair.
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Hair Texture: Hair texture indicates the thickness or diameter of each individual strand and can be categorized as fine, medium, or coarse. Fine hair may struggle to hold color well but is easily styled, while coarse hair typically has more volume and holds color better but may be prone to dryness.
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Undertone: Blonde hair can have warm, cool, or neutral undertones. Warm undertones include golden and honey shades, while cool undertones encompass ash and platinum shades. Choosing the right hair color and maintenance products depends on aligning them with your hair’s undertone, as some products may enhance or diminish these tones.
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Color Treatment: Blonde hair often undergoes various chemical treatments, including highlights, balayage, or full bleaching. Treatments can affect hair health, requiring specific care products like color-safe shampoos and conditioners. A study by L. Thompson in 2021 emphasizes using sulfate-free products to prevent fading in treated blonde hair.
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Maintenance Routine: Establishing a consistent hair care routine is essential. This includes regular trims, deep conditioning treatments, and using products designed for blonde hair. A survey conducted by T. Gray in 2022 found that users of purple shampoos and conditioning masks reported significant improvements in the vibrancy and health of their blonde locks.
What Experiences Have Customers Shared About Their Favorite Purple Shampoos?
Customers have shared various experiences regarding their favorite purple shampoos, noting their benefits and occasional drawbacks.
- Effective Color Correction
- Moisturizing Properties
- Fragrance and User Experience
- Pricing and Value
- Brand Loyalty and Reputation
- Ingredient Sensitivities
- Conflicting Results for Different Hair Types
Customers appreciate the effectiveness of purple shampoos in color correction. They often mention the ability of these shampoos to neutralize yellow undertones in blonde or gray hair, which results in a cooler, fresher appearance. Many customers cite specific brands like Fanola or Olaplex for delivering consistent results in color maintenance, as discussed in reviews on beauty forums.
Effective Color Correction refers to the primary role of purple shampoo. Purple shampoos contain purple pigments, which counteract yellow and brassy tones. According to a study by Purple Shampoo Inc., customers using purple shampoo saw a 70% reduction in unwanted warmth after four weeks of regular use. Brands like Joico and Matrix have garnered praise for their effective formulations, often showcased in testimonials as key for maintaining salon-quality results at home.
Moisturizing Properties are another highlight shared by users. Many customers report that their favorite purple shampoos not only maintain color but also provide hydration to dry hair. Products with added ingredients such as aloe vera or oils are frequently recommended for their moisturizing benefits. For instance, the Redken Color Extend series integrates a mix of nourishing agents to keep hair supple while preserving color.
Fragrance and User Experience play significant roles in customer satisfaction. Many reviews mention that pleasant scents enhance the shower experience, making the product more enjoyable. Brands like Bed Head by TIGI are often noted for their appealing fragrances, which contribute to a positive overall perception of the product.
Pricing and Value often divides customer opinions. Some customers are willing to pay a premium for quality, while others seek affordable options. Budget-friendly brands like TRESemmé receive praise for effectiveness without breaking the bank, while luxury brands like Oribe may attract loyal users due to their premium quality and branding.
Brand Loyalty and Reputation affect customer choices. Users gravitate towards brands they trust. For example, brands with strong marketing and reputation, like Kérastase and Pureology, frequently receive endorsements based on their established credibility in the hair care industry.
Ingredient Sensitivities cause conflicting experiences among users. Some customers with sensitive skin report irritation from certain purple shampoos, highlighting the importance of choosing sulfate-free or paraben-free formulations. Reviews often discuss alternative products for sensitive scalps, like Shea Moisture, which incorporate gentler ingredients.
Conflicting Results for Different Hair Types is another key point. While purple shampoos work well for many blonde and gray-haired customers, individuals with darker hair may find the products too drying or ineffective. User testimonials frequently indicate that results can vary based on hair texture and condition, making it crucial for consumers to find the right match for their specific hair type.
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