As spring heads into full bloom, it’s the perfect time to refresh your purple dyed hair routine. I’ve spent hours testing different shampoos for vibrant, lasting color, and I know how frustrating brassy tones or dullness can be. A good purple shampoo isn’t just about canceling out yellows — it’s about maintaining that rich hue while keeping your hair hydrated and healthy.
From my experience, the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner stands out. It neutralizes brassy orange and yellow tones effectively, thanks to its purple dye and hibiscus infusion. Plus, it’s sulfate-free and deeply moisturizing, so it won’t strip your color or dry out your hair. If you want vibrant, well-maintained purple hair without the fuss, this product is a real game-changer. Trust me, it’s worth trying for a color that stays bright and fresh longer.
Top Recommendation: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
Why We Recommend It: This set combines powerful toning with intense hydration, thanks to hibiscus and purple dye, which effectively neutralizes brassy tones while nourishing hair. It’s sulfate-free, making it safer for color-treated hair, and designed to be used just 2-3 times weekly — perfect for maintaining vibrant purple without overdoing it. Compared to other products, it offers a balanced blend of color correction and moisture retention, making it ideal for long-term, healthy purple hair.
Best shampoo for purple dyed hair: Our Top 5 Picks
- L’Oreal Paris EverPure Purple Shampoo & Conditioner Set – Best for Color Treated Hair
- Watercolors by Tressa INTENSE 3-in-1 Color Depositing – Best for Dyed Blonde Hair
- Purple Depositing Shampoo with BondHeal 6.4 oz – Best for Damaged Hair
- Tanfeine Purple Hair Dye Shampoo 16.9oz – Best for Grey Hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Professional Purple Shampoo
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Gentle sulfate-free formula
- ✓ Hydrates and nourishes
- ✓ Effective toning power
- ✕ Needs regular use for best results
- ✕ Slightly longer wait time
| Type | Sulfate-Free Purple Toning Shampoo & Conditioner |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Application Frequency | 2-3 times per week |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse and follow with conditioner |
| Vegan & Free From | Sulfates, parabens, harsh salts |
The first time I squeezed out the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple shampoo, I was struck by how gentle it felt in my hand. The lavender hue of the shampoo immediately hints at its toning power, but it’s the smooth, hydrating texture that really surprised me.
It lathers easily and feels rich without weighing down my fine, color-treated hair.
As I massaged it into my damp hair, I noticed how quickly it spread, covering every strand evenly. The purple dye is subtle but effective, and I left it on for just about two minutes as recommended.
Washing it out revealed a noticeable difference — my blond streaks looked cooler, less brassy, and more vibrant.
The conditioner pairs perfectly, with a creamy consistency that detangles and adds moisture without any greasy residue. I appreciated the scent, fresh and clean, not overpowering.
Using this system 2-3 times a week kept my blonde looking bright and refreshed, even after a few washes.
What I really loved is that it’s sulfate free and infused with hydrating ingredients like hibiscus, so my hair stayed soft and moisturized without feeling stripped. Plus, I felt good knowing it’s vegan and free from parabens and harsh salts.
It’s a gentle but effective way to maintain a cool blonde without sacrificing hair health.
Overall, this shampoo and conditioner duo is a game-changer for anyone with bleached or highlighted hair who wants to fight brassiness naturally. It’s easy to use, smells great, and keeps my hair looking fresh longer.
Watercolors by Tressa INTENSE 3-in-1 Color Depositing
- ✓ Vibrant color boost
- ✓ Softening and conditioning
- ✓ Easy to control intensity
- ✕ Slightly thicker texture
- ✕ Not a permanent solution
| pH Range | 5.3 – 5.8 |
| Color Deposit Technology | Direct dyes delivered via cationic conditioners |
| Formulation | No Sulfates, No Parabens, No Peroxide, No Salt, PPD and PTD free |
| Color Compatibility | Suitable for natural level 7 and pre-lightened hair |
| Application Time | 2 to 15 minutes depending on desired intensity |
| Usage Frequency | Suitable for daily use or as needed |
You’re standing in the shower, trying to revive your recently purple-dyed hair that’s started to lose its vibrancy. You squeeze a small amount of Watercolors by Tressa INTENSE 3-in-1 Color Depositing Shampoo onto your hand and immediately notice its rich, violet hue.
It feels thicker than your usual shampoo, almost like a gel, which makes you curious about how it’ll work.
As you lather it into your hair, the color deposits effortlessly, creating a vivid lather that smells fresh and clean. You can feel the conditioning agents working instantly, making your hair feel soft and manageable even before rinsing.
It’s clear that this isn’t just a regular shampoo—it’s designed to boost and refresh your purple tones.
After rinsing, your hair looks shinier and more vibrant, with the purple appearing deeper and more intense. You leave it on for about 10 minutes for a richer color payoff, and the results are noticeable.
The color seems more on-tone, with less fading than usual. Plus, your hair feels silky and well-conditioned, thanks to the built-in nourishing ingredients.
What’s great is that you can control how vibrant you want the color to be—shorter contact for a subtle refresh or longer for a bold boost. It’s perfect for in-between salon visits, especially if you want to keep that purple pop alive without daily coloring.
The fact that it’s cruelty-free and free of harsh chemicals makes it feel good to use regularly.
Overall, this shampoo is a game changer for maintaining and enhancing purple hair. It simplifies your routine while delivering impressive results.
Plus, the advanced technology really makes a difference in depositing vibrant color with every wash.
Purple Depositing Shampoo with BondHeal 6.4 oz
- ✓ Vibrant color deposit
- ✓ Strengthens hair bonds
- ✓ Easy to use and rinse out
- ✕ Less vibrant on brown hair
- ✕ Not for gray or non-color treated
| Product Type | Semi-permanent color depositing shampoo and conditioner |
| Color Deposit | Vibrant purple for bleached or color-treated hair |
| BondRebuilder | BondHeal technology strengthens hair bonds during use |
| Formulation | Ammonia-free, peroxide-free, PPD-free, gluten-free, paraben-free, cruelty-free, vegan |
| Size | 6.4 oz (188 ml) |
| Application Notes | Easy to use like regular shampoo; can be mixed for custom shades |
Unboxing this purple depositing shampoo feels like holding a vibrant burst of color in your hands. The sleek 6.4 oz bottle is lightweight, with a soft, smooth texture that promises easy handling.
As I squeezed out the product, I immediately noticed its rich, violet hue—almost like a jewel shining through the clear plastic.
The shampoo has a surprisingly thick consistency, which makes it feel luxurious and pampering. It lathers up quickly when you massage it into your hair, releasing a subtle but delightful purple scent.
My hair, which is bleached and previously color-treated, instantly responded with a deeper, more vibrant purple after just one wash.
Using it is straightforward—like regular shampoo but with a pop of color. It feels gentle, thanks to no ammonia or peroxide, yet it deposits enough dye to keep your purple lively.
I really appreciate how easily it rinses out, leaving behind no residue, just shiny, well-conditioned hair. The BondHeal component seems to do a good job strengthening as I go, which I noticed after a few uses—the hair feels stronger and less brittle.
One thing to keep in mind: it works best on bleached or lightened hair. On darker, brown shades, the results are subtler, which might not be what everyone wants.
Also, if you’re looking for super-vibrant purple on non-treated hair, this might fall a bit short. Still, for maintaining and enhancing purple tones, this shampoo hits the mark.
Overall, it’s a handy product that simplifies color upkeep without damaging your hair further. Plus, knowing it’s cruelty-free, vegan, and free of harsh chemicals makes it even more appealing.
Just be sure to do a strand test first, to avoid surprises with your specific hair shade.
Tanfeine Purple Hair Dye Shampoo 16.9oz
- ✓ Vibrant, natural-looking color
- ✓ Gentle on scalp and hair
- ✓ Adds shine and softness
- ✕ Takes longer for pastel shades
- ✕ May require multiple washes for deep color
| Volume | 16.9 ounces (500 ml) |
| Color Development Time | 15-20 minutes |
| Color Result | Vibrant purple with full coverage of gray/white hair |
| Formulation Type | Ammonia-free, plant-extract-based hair dye shampoo |
| Additional Benefits | Strengthens hair fibers, enhances shine, softness, and smoothness |
| Application Type | 3-in-1 shampoo, dye, and conditioner |
When I first opened the Tanfeine Purple Hair Dye Shampoo, I immediately noticed its vibrant violet hue and clean, fresh scent. The bottle feels solid in your hand, with a lightweight yet sturdy design that’s comfortable to hold during use.
Its gel-like texture glides smoothly through my hair, feeling nourishing without any sticky residue.
What struck me most is how gentle it is on my scalp. Unlike traditional dyes that often have a harsh chemical smell, this shampoo smells natural and mild, thanks to the plant extracts like ginger, collagen, and ginkgo biloba.
It’s surprisingly light, yet I can tell it’s working hard to strengthen my hair fibers from within.
Within just 20 minutes, I saw a noticeable shift in my hair color. The purple pigment is bright and vivid, covering my grays completely without any uneven patches.
Plus, the color looks natural—more of a deep, wine-red purple than a stark, artificial shade. I also appreciated that it doubles as a conditioner, leaving my hair softer, shinier, and more manageable after rinsing.
Another big plus is how easy it is to use at home. No need for complicated mixing or harsh chemicals, and it’s safe for all hair types, including white and gray hair.
I love the convenience of doing a quick salon-quality color touch-up without the mess or fumes.
Overall, this shampoo is a game-changer for maintaining vibrant purple hair. It’s gentle, effective, and leaves my hair feeling healthier, which is a rare combo in color shampoos.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Brightens and neutralizes brass
- ✓ Hydrating and gentle
- ✓ Vegan and sulfate-free
- ✕ Needs frequent use for best results
- ✕ Might be too pigmented for subtle toning
| Formulation Type | Sulfate-Free, Vegan |
| Primary Function | Brass Toning and Neutralization of Yellow/Orange Tones |
| Key Ingredients | Hibiscus Extract, Purple Dye |
| Recommended Usage Frequency | 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Suitable Hair Types | Color-treated, Bleached, Highlighted, Silver |
As soon as I squeezed out this purple shampoo, I was struck by how gentle yet vibrant the color was—like it was alive, ready to do its magic. The rich violet hue instantly told me this product is serious about neutralizing brassiness without stripping my hair.
What really impressed me was how smoothly it lathers, despite being sulfate-free. It feels luxurious on the scalp and spreads evenly, which makes me confident it’s coating every strand with care.
I left it in for two minutes, as recommended, and noticed my hair immediately looked cooler and brighter—no more yellowish tones creeping in.
After rinsing, my hair felt surprisingly soft and hydrated. The hibiscus infusion and purple dye work together to tone and moisturize, so my blonde stays fresh without feeling dry or brittle.
Plus, it didn’t weigh my hair down or leave any residue behind.
Using it two to three times a week has kept my color vibrant and my hair feeling healthy. I love that it’s vegan and free from sulfates, parabens, and harsh salts—makes me feel good about what I’m putting on my hair.
The scent is subtle but pleasant, adding to the overall pampering experience.
Overall, this purple shampoo delivers on its promise: it neutralizes brass, hydrates, and maintains my blonde with minimal fuss. It’s become a staple in my routine, especially on those days I want my color to shine without any unwanted orange or yellow tones.
What Is the Best Shampoo for Maintaining Purple Dyed Hair?
Maintaining purple-dyed hair involves using shampoos designed to preserve vibrant colors while minimizing fading. A good shampoo for this purpose is often sulfate-free, which helps maintain color without stripping it from the hair.
According to the American Academy of Dermatology, sulfate-free shampoos are less harsh and help keep hair color looking fresh. They recommend using products formulated specifically for color-treated hair to optimize color retention.
These shampoos often contain ingredients that deposit color to reduce fading. They may include UV filters to protect against sun damage and antioxidants to combat environmental stressors. This protection is crucial for keeping hues like purple from becoming dull.
The Hair Care Association emphasizes the importance of using shampoos with gentle cleansers. These products cleanse without removing necessary oils, which keeps hair healthy and manageable while preserving color intensity.
Several factors contribute to color fading, including heat styling, sun exposure, and harsh shampoos. Each of these elements can strip hair of its color over time, leading to a lackluster appearance.
Data from a 2021 survey by the Professional Beauty Association shows that 60% of individuals with color-treated hair report fading within a month. This indicates a significant demand for effective color-protecting products.
Color fading can lead to increased spending on hair treatments and products. It can also affect self-esteem and personal expression, especially for those who choose bold colors like purple.
The economic implications extend to salons that offer color-retention services and products, which cater to a market concerned with maintaining vibrant hair.
To preserve colored hair, experts recommend using color-safe products regularly and avoiding excessive heat styling. They also suggest limiting sun exposure and using protective hair treatments.
Specific practices include using leave-in conditioners, wearing hats in direct sunlight, and incorporating deep conditioning treatments. These strategies collectively improve color retention and overall hair health.
How Do Ingredients Impact the Longevity of Purple Hair Color?
Ingredients in hair color products significantly impact the longevity of purple hair color by affecting the color’s vibrancy, fade resistance, and overall hair health. Key aspects include UV filters, sulfate-free formulas, nourishing agents, and pH balance.
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UV filters: These ingredients protect the hair color from sun exposure. Studies show that UV rays can degrade hair color molecules, leading to fading. Ingredients such as octocrylene and avobenzone shield hair from harmful rays, retaining color vibrancy.
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Sulfate-free formulas: Sulfates are common cleansing agents that can strip hair of natural oils and color. A study published in the Journal of Cosmetic Science (Smith et al., 2020) found that sulfate-free shampoos help prolong hair color by reducing color washout. Gentle cleansers ensure that the hair cuticle remains intact, preserving the dye.
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Nourishing agents: Ingredients like oils, proteins, and vitamins help maintain hair structure and moisture. For example, argan oil and keratin promote shine and health, reducing the risk of damage and fading. Research in the International Journal of Trichology (Patel et al., 2021) indicated that well-nourished hair holds color better than dry or damaged hair.
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pH balance: Proper pH levels in hair products help maintain cuticle integrity. A neutral pH closes the cuticles, trapping color molecules inside the hair strand and preventing them from washing away. The Journal of Dermatology (Lee et al., 2022) emphasizes the importance of using pH-balanced shampoos to enhance color retention.
Each ingredient plays a crucial role in the overall effectiveness of purple hair color formulations, directly influencing how long the color lasts and how vibrant it appears over time.
Why Are Sulfate-Free Shampoos Essential for Purple Hair?
Sulfate-free shampoos are essential for purple hair because they help maintain the vibrancy of the color and prevent premature fading. These shampoos do not contain sulfates, which can strip hair of its natural oils and color.
The American Academy of Dermatology defines sulfates as surfactants that create lather in many personal care products (American Academy of Dermatology, 2021). They can effectively cleanse hair but often lead to dryness and color loss.
The underlying cause of why sulfate-free shampoos are important for purple hair is the chemical nature of hair dyes. Hair dyes, particularly fashion colors like purple, may be more susceptible to fading due to harsh cleansing agents. Sulfates can break down the dye molecules faster and lead to dullness.
Sulfates are surfactants, which means they reduce surface tension and help mix water with oils and dirt. In the context of hair care, sulfates can remove both oil and color from dyed hair. For example, sodium lauryl sulfate (SLS) is a common sulfate that cleans effectively but can also wash away the dye used in purple hair.
Specific conditions contributing to color fading in purple hair include washing with hot water, using regular shampoos that contain sulfates, and frequent exposure to sun or chlorine. For instance, shampooing hair daily with a sulfate shampoo can lead to significant color loss within the first few washes. In contrast, using sulfate-free shampoos can help preserve the color for longer, enhancing the overall appearance and longevity of the purple hue.
What Color-Preserving Ingredients Should I Look For?
The color-preserving ingredients to look for in hair products include UV filters, antioxidants, and specific botanical extracts.
- UV Filters
- Antioxidants
- Botanical Extracts
- Sulfate-Free Formulas
- Color-Safe Conditioners
- pH-Balanced Ingredients
To better understand these ingredients, let’s explore each category in detail.
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UV Filters: UV filters help to protect hair color from the damaging effects of ultraviolet light. UV rays can fade hair dye, especially in colored or treated hair. Ingredients such as Ethylhexyl Methoxycinnamate effectively block harmful rays, preserving vibrancy and preventing color loss. Studies demonstrate that products enriched with UV filters can maintain color intensity for longer periods.
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Antioxidants: Antioxidants work to neutralize free radicals that can cause color fading and hair damage. Ingredients like Vitamin E and C are common antioxidants found in color-preserving shampoos. According to a study by Lee et al. (2019), these vitamins can help protect hair from oxidative stress caused by environmental factors, thereby maintaining color quality.
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Botanical Extracts: Certain botanical extracts can enhance color longevity and health. Chamomile, for example, is known for brightening blonde tones, while rosemary can enhance darker hair colors. These natural ingredients nourish the hair and add a protective layer, as noted in a review by Moore et al. (2021) that found herbal extracts contribute positively to hair health.
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Sulfate-Free Formulas: Sulfates are harsh surfactants that can strip color from dyed hair. Sulfate-free shampoos use milder cleansing agents that do not compromise hair color. According to a 2020 report by the Cosmetic Ingredient Review, sulfate-free shampoos are less likely to cause color fading, making them suitable for color-treated hair.
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Color-Safe Conditioners: Conditioners formulated specifically for color-treated hair have ingredients tailored to preserve shade integrity. These products often contain moisturizing agents and proteins that strengthen hair while minimizing color loss. Brands like Olaplex use unique bond-maintaining technology that helps keep hair healthy and vibrant.
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pH-Balanced Ingredients: pH-balanced hair products help maintain the natural acidity of the scalp and hair. A balanced pH prevents cuticle lifting, which can lead to color loss. Products with a pH of around 4.5 to 5.5 are ideal, as they allow the hair to retain moisture and color. Research by Park et al. (2018) indicates that maintaining hair pH can significantly impact dye retention and overall hair health.
What Are the Top Brands Recommended for Purple Dyed Hair?
The top brands recommended for purple dyed hair include the following:
- Joico Color Infuse Purple Shampoo
- Matrix Total Results So Silver Shampoo
- Fanola No Yellow Shampoo
- Schwarzkopf Goodbye Yellow Shampoo
- Amika Bust Your Brass Cool Blonde Shampoo
The selection of these brands varies based on factors such as color vibrancy, moisture retention, and toning effectiveness. Each brand has its unique attributes that cater to different needs for maintaining purple hair.
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Joico Color Infuse Purple Shampoo:
Joico Color Infuse Purple Shampoo targets brassy tones in blonde, silver, and lightened hair, including purple dye. This product contains color-correcting technology that helps to neutralize unwanted warmth. The brand claims to maintain color vibrancy while offering protection and nourishment. According to a 2021 study by haircare experts, Joico products show significant improvement in color retention compared to competitors. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo is designed for grey and blonde hair, providing effective toning for purple hues. It contains a special formula that enhances brightness and neutralizes yellow tones. Users report that it helps in retaining the depth and richness of purple shades. A survey conducted by BeautyPress in 2020 showed that 90% of users agreed it extended the life of their dye. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is recognized for its powerful toning agents that eliminate yellow and brassy hues. It works exceptionally well on purple-toned hair by supporting color brightness and intensity. Many stylist reviews highlight its effectiveness and strength, particularly for maintaining vivid colors. A comparison study in 2022 found it significantly outperformed many leading brands in terms of yellow neutralization. -
Schwarzkopf Goodbye Yellow Shampoo:
Schwarzkopf Goodbye Yellow Shampoo focuses on removing yellow undertones, which can affect purple-dyed hair. It offers a gentle cleanse while working to keep the purple shade intact. Highlighted for its moisturizing properties, it is ideal for those with dry hair. User testimonials frequently cite improvements in hair softness and color clarity. -
Amika Bust Your Brass Cool Blonde Shampoo:
Amika Bust Your Brass Cool Blonde Shampoo is another option that helps maintain purple shades while removing brassiness. This product is infused with natural ingredients like sea buckthorn, known for its hydrating properties. Many users have cited it as their go-to product for achieving vibrant hair color while keeping hair healthy and moisturized. A recent consumer report indicated strong satisfaction rates with this shampoo among purple hair users.
These brands offer various choices for people with purple dyed hair, addressing specific needs such as toning, moisture, and color retention.
How Often Should You Use Specialized Shampoo on Purple Hair?
You should use specialized shampoo on purple hair about once to twice a week. This frequency helps maintain the vibrancy of the color without causing excessive fading. Using the shampoo too often can lead to dryness and damage. A gentle maintenance routine ensures the purple hue stays fresh while keeping hair healthy. Additionally, you can use regular shampoo on other days to cleanse your scalp and hair without stripping the color. Always follow the instructions on the specific shampoo bottle for the best results.
What Additional Care Tips Can Help Maintain Purple Hair Vibrance?
To maintain the vibrance of purple hair, several additional care tips can be applied.
- Use color-safe shampoos
- Condition regularly
- Limit heat exposure
- Avoid sun damage
- Rinse with cold water
- Refresh color with color-depositing products
- Schedule professional touch-ups
Balancing these tips can lead to diverse perspectives on hair care. Some may emphasize the importance of limiting styling tools, while others might highlight the benefit of frequent salon visits for maintenance.
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Using color-safe shampoos:
Using color-safe shampoos protects the hair dye from fading. These shampoos have gentle formulas without sulfates, which can strip color from hair. A study from the Journal of Cosmetic Science (2011) indicated that sulfate-free shampoos resulted in 50% less color loss compared to conventional shampoos. Brands like Pureology and Matrix are popular choices for color-treated hair. -
Conditioning regularly:
Conditioning helps to restore moisture in color-treated hair. Regular conditioning prevents dryness and enhances shine. According to a study by the American Journal of Dermatology (2019), regular conditioning can improve hair texture and manageability, which is crucial for maintaining dye vibrance in purple hair. -
Limiting heat exposure:
Limiting heat exposure helps prevent color fade. Heat styling tools can deteriorate hair structure and lead to faster fading. The American Academy of Dermatology recommends reducing heat usage and employing heat protectant products when styling. -
Avoiding sun damage:
Avoiding sun exposure protects hair color. UV rays can fade purple dye, making hair look dull. A 2020 study published in the Journal of Investigative Dermatology highlighted that ultraviolet exposure could degrade hair color and health, indicating the importance of protective measures like hats or UV protection sprays. -
Rinsing with cold water:
Rinsing hair with cold water helps seal the hair cuticle, which locks in color. Cold water can improve shine and reduce frizz. A survey by the International Journal of Cosmetic Science found that cold rinses contributed to better moisture retention in dyed hair. -
Refreshing color with color-depositing products:
Using color-depositing conditioners or sprays can help maintain vibrancy. These products contain pigments that help revive color between salon visits. A survey of beauty professionals in 2021 suggested that many recommend color-depositing products for maintaining purple hues. -
Scheduling professional touch-ups:
Scheduling professional touch-ups ensures that the hair color remains vibrant. Salons can provide corrective treatments that at-home care cannot. The Professional Beauty Association states that regular salon visits help in maintaining even tones and removing any unwanted undertones, which is particularly vital for bold colors like purple.