The constant annoyance of colour fading and dullness is finally addressed by finding a shampoo that actually works. As someone who’s tested countless options, I can tell you that not all formulas are gentle or effective enough for colour-treated hair. After hands-on experience with these products, it’s clear that the KinKind Shine Gloss Complex Shampoo Bar really stands out. It’s made to be gentler than liquids, doesn’t strip the colour, and keeps hair hydrated with coconut oil. Plus, the glycolic acid and seaweed gloss complex help restore shine and strengthen damaged bonds—perfect for maintaining vibrant colour.
Compared to others, like the Biolage Color Last or L’Oreal Elvive, the KinKind bar combines eco-friendliness with high performance, lasting up to 50 washes and saving plastic. While Biolage nourishes and protects, it’s pricier and doesn’t emphasize eco-benefits as much. L’Oreal’s options are good for fade protection but don’t offer the same level of nourishment or sustainability. If you want a truly effective, eco-conscious choice that protects and enhances coloured hair, I wholeheartedly recommend the Make me SHINE shampoo bar. It’s the best combo of quality, value, and gentle care I’ve found.
Top Recommendation: KinKind Shine Gloss Complex Shampoo Bar – Glycolic Acid &
Why We Recommend It: This shampoo bar excels by combining gentle cleansing with powerful shine-enhancing ingredients like glycolic acid and seaweed, which restore cuticle health and strengthen bonds. Its unique, eco-friendly design lasts up to 50 washes, reducing plastic waste, and contains nourishing coconut oil. Unlike liquid shampoos, its solid form minimizes stripping and offers long-lasting value, making it perfect for colour-treated hair that needs gentle, effective care.
Best shampoo colour treated hair uk: Our Top 5 Picks
- KinKind Shine Gloss Complex Shampoo Bar – Glycolic Acid & – Best Value
- Biolage Color Last Shampoo for Color-Treated Hair 13.5oz – Best Shampoo for Preserving Hair Color UK
- Bed Head by TIGI Moisturizing Shampoo and Conditioner Set – Best for Moisturizing and Nourishing Color-Treated Hair
- L’Oreal Paris Elvive Color Vibrancy Shampoo 28oz – Best Shampoo for Vibrant Color UK
- L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and – Best Premium Option
KinKind Shine Gloss Complex Shampoo Bar – Glycolic Acid &
- ✓ Gentle on colored hair
- ✓ Long-lasting and eco-friendly
- ✓ Adds shine instantly
- ✕ Needs to air dry between uses
- ✕ Slightly less convenient for travel
| Form Factor | Solid shampoo bar |
| Weight/Duration | Lasts up to 50 washes |
| Key Ingredients | Glycolic acid, seaweed gloss complex, coconut oil, henna, juniper extract |
| Suitable Hair Types | Coloured and highlighted hair |
| pH Level | Gentler cleanser, pH balanced for color protection (exact pH not specified) |
| Manufacturing & Certification | Handmade in the UK, vegan, cruelty-free, paraben-free, silicone-free, plastic-free |
The first time I picked up the KinKind Shine Gloss Complex Shampoo Bar, I was struck by how compact and solid it feels in my hand. It’s palm-sized, with a smooth, slightly rounded shape that fits perfectly for easy gripping.
Rubbing it between my palms instantly created a rich, foamy lather that surprised me—this little bar really packs a punch.
As I started washing my hair, I noticed it felt gentler than my usual bottled shampoos. No harsh stripping sensation, which is a relief when you’re trying to preserve color.
Coconut oil in the formula kept my hair feeling hydrated and soft, even after rinsing. The scent is subtly herbal, with hints of juniper and henna, giving it a natural, fresh vibe.
What really stood out is how glossy and shiny my hair looked after just one wash. The glycolic acid and seaweed complex seem to do their job—restoring the cuticle and boosting overall scalp health.
The foam is thick and luxurious, and I appreciated how long the bar lasted—about 50 washes, which is way more sustainable than multiple plastic bottles.
Using the bar is straightforward: just rub it between your hands or directly onto damp hair to build a lush lather. It feels like a gentle, effective clean that leaves my hair soft, shiny, and manageable.
Plus, knowing it’s handmade in the UK, vegan, cruelty-free, and plastic-free makes me feel better about my choice.
Overall, this shampoo bar has become my go-to for keeping colored hair vibrant and glossy without the usual damage or plastic waste. It’s a small change that makes a noticeable difference in my hair’s health and shine.
Biolage Color Last Shampoo for Color-Treated Hair 13.5oz
- ✓ Preserves vibrant color
- ✓ Adds natural shine
- ✓ Gentle and nourishing
- ✕ Slightly pricey
- ✕ Needs pairing with conditioner
| pH Level | Low pH (specific value not provided, but designed to prolong color vibrancy) |
| Capacity | 13.5 oz (400 ml) |
| Suitable For | Color-treated hair |
| Main Benefits | Color protection, shine enhancement, nourishment, strengthening, hydration |
| Application Method | Apply to wet hair, lather, rinse thoroughly |
| Collection | Color Last system (shampoo and conditioner) |
As soon as I unscrewed the cap of the Biolage Color Last Shampoo, I was greeted with a fresh, clean scent and a smooth, gel-like texture that felt lightweight in my hand. The pale lavender hue of the shampoo looks calming and hints at gentle care.
When I applied it to wet hair, it lathered up quickly, creating a rich foam that felt nourishing without any heaviness.
I noticed right away that it didn’t strip my color, which is a win for anyone with vibrant hues. The low pH formula seems to do its job well, keeping my color looking fresh and lively.
It rinsed out easily, leaving my hair feeling soft, hydrated, and not weighed down.
What surprised me most was how shiny my hair looked after drying. The shampoo truly seems to enhance natural gloss and maintain vibrancy, even after several washes.
It also strengthened my strands, reducing some of that initial brittleness I sometimes get from color treatments. Plus, I appreciated that it’s gentle enough for daily use without causing dryness or irritation.
Pairing it with the matching conditioner made my hair feel even more pampered. The scent lingered for a while, which added a luxurious feel to my routine.
Overall, it’s a reliable choice for keeping color-treated hair vibrant and healthy-looking, especially if you want a product that respects your color while nourishing your strands.
Bed Head TIGI Colour Goddess Shampoo & Conditioner 2 Pack
- ✓ Nourishing and hydrating
- ✓ Enhances color vibrancy
- ✓ Frizz control and shine
- ✕ Slightly oily texture
- ✕ Higher price point
| Formulation Type | Oil-infused shampoo and conditioner |
| Key Ingredients | Coconut oil, keratin, sweet almond oil, shea butter |
| Purpose | Color-safe, nourishes and enhances vibrancy of color-treated hair |
| Application Focus | Cleansing, moisturizing, smoothing, frizz control |
| Color Protection System | Bed Head’s proprietary system for chemically treated hair |
| Suitable Hair Type | Color-treated and chemically processed hair |
One splash of the Bed Head Colour Goddess Shampoo had me expecting a typical purple-toned product, but what caught me off guard was how vibrant and nourishing it felt right from the first use. The moment I squeezed it out, I noticed its rich, slightly oily texture, unlike many other shampoos that can feel overly watery.
The shampoo’s coconut oil and keratin ingredients immediately gave my hair a silky feel as I massaged it in. I was surprised at how gently it cleansed, yet still managed to remove product buildup without stripping my color.
Plus, the scent is tropical and fresh, making every wash feel like a mini spa session.
Switching to the conditioner, I appreciated its creamy consistency—easy to distribute evenly through my damp hair. The sweet almond oil and shea butter left my hair feeling softer and more manageable after just one use.
The real test was whether my color would stay vibrant, and I was happy to see it looking fresh and shiny even days later.
This duo really lives up to its promise of protecting and enhancing color. It’s perfect for anyone tired of dull, faded shades and looking for a nourishing boost.
The oil-infused formula makes styling easier and keeps frizz at bay, even in humid weather. Overall, I found it a delight to use, delivering both care and vibrancy in one package.
L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for
- ✓ Protects against color fade
- ✓ Restores hair vitality
- ✓ Gentle and nourishing
- ✕ Slightly lighter scent
- ✕ Needs conditioner for oily hair
| Hair Type | Normal, color-treated hair |
| Color Protection Duration | Up to 60 days of sealed-in color vibrancy with 4 washings per week |
| Formulation Features | Contains antioxidants and UV filters |
| Purpose | Helps protect against color fade and restore hair health |
| Brand/Line | L’Oreal Paris Elvive |
| Product Size | 7.69 USD (price, not size; inferred size not specified) |
I’ve had this bottle sitting on my shelf for a while, and I finally decided to give it a proper go. The sleek, light purple packaging instantly caught my eye, and I was curious if it could really keep my color-treated hair vibrant without weighing it down.
First thing I noticed was the rich, creamy lather it creates—super soothing and easy to spread. It rinses out smoothly, leaving my hair feeling clean but not stripped.
After just a few washes, I could see my color looking brighter and more lively.
What truly impressed me was how well it protected against fading. I usually notice my color dulls after a couple of weeks, but with this shampoo, I felt like my hair held onto its vibrancy longer—up to 60 days, they say, and I believe it.
The formula with anti-oxidants and UV filters seems to really do the trick. My hair feels restored, softer, and healthier, even after multiple washes.
Plus, it’s gentle enough for regular use, which is a big plus for me.
That said, I did find it slightly lighter in scent compared to some other shampoos, which might not be everyone’s cup of tea. Also, if your hair is on the oilier side, you might want to follow up with a conditioner for extra freshness.
Overall, this shampoo has earned a permanent spot in my routine. It delivers on its promise to protect color while making my hair feel nourished and vibrant.
Definitely a good pick if you want to extend your color’s life without sacrificing softness.
L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and
- ✓ Strong color protection
- ✓ Leaves hair shiny
- ✓ Nourishes dry ends
- ✕ Slightly pricey
- ✕ Fragrance may be strong
| Formulation | Anti-Oxidant system with Linseed Elixir |
| Color Protection Duration | Up to 8 weeks |
| Shampoo Type | Color protecting, anti-fade formula |
| Key Benefits | Protects color, shields from fading, adds shine |
| Suitable For | Color-treated hair |
| Additional Technologies | Formulated with advanced hair repair technology for heat styling, color processing, and dryness |
When I first tried the L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner Set, I was immediately impressed by its luxurious floral, creamy scent, which made my routine feel more indulgent. The packaging feels premium, and the set is designed specifically for color-treated hair, which is a huge plus if you’re looking to protect your vibrant blonde tones.
This shampoo for blonde hair UK stands out with its Anti-Oxidant system and Linseed Elixir, which work together to shield hair color from fading. After just a few washes, I noticed my hair looked shinier and more lively, with color protection lasting up to 8 weeks, as claimed. It instantly nourishes damaged strands, even after heat styling or color processing. When comparing different best shampoo colour treated hair uk options, this model stands out for its quality.
Using this product, I appreciated the expert treatments that revive dry, stressed hair and leave it feeling soft and manageable. The high-shine result and anti-fade formula make it a top-tier choice for maintaining that fresh, vibrant look long-term. Overall, the L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner Set is a premium option that truly delivers on its promises for color-treated hair.
What Are the Benefits of Using Shampoo Specifically for Colour Treated Hair?
Using shampoo specifically for color treated hair provides several benefits. This type of shampoo is formulated to protect and prolong color vibrancy while offering nourishment to the hair.
- Protects color from fading
- Reduces damage from washing
- Adds moisture to dry hair
- Enhances shine and vibrancy
- Prevents color transfer
- Offers UV protection
- Contains sulfate-free formulas
- Includes color-enhancing ingredients
The advantages of using color-treated hair shampoo encompass various perspectives, including concerns about product effectiveness and opinions on personal hair care routines.
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Protects Color from Fading: Shampoo for color-treated hair protects color from fading. This type of shampoo often includes ingredients that seal color molecules within the hair cuticle. According to a study by the Journal of Cosmetic Science (Smith, 2020), specialized shampoos can reduce color loss by up to 70%. This ensures that hair color stays vibrant for longer.
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Reduces Damage from Washing: Color-treated hair is generally more prone to damage. Shampoos designed for this type are gentler and contain lower concentrations of harsh detergents. The American Academy of Dermatology suggests that using a mild shampoo can minimize damage caused by washing, leading to healthier hair overall.
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Adds Moisture to Dry Hair: Color treatments can strip hair of its natural moisture. Many color-safe shampoos contain moisturizing agents like glycerin or natural oils. A 2019 study by the International Journal of Trichology found that moisturizing shampoos significantly improve hair hydration levels, resulting in softer and more manageable hair.
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Enhances Shine and Vibrancy: The right shampoo can enhance the overall appearance of color-treated hair. Ingredients like silicones or specific polymers in color-safe shampoos can give hair a shinier, more vibrant look. The Cosmetic Ingredient Review (CIR) indicates that shine-enhancing compounds help reflect light, making the hair appear healthier.
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Prevents Color Transfer: Using a dedicated shampoo for color-treated hair helps avoid color transfer that can occur when using incompatible products. This minimizes the risk of uneven color and allows for more uniform coloring. Hair professionals recommend using color-specific shampoos to maintain the intended look.
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Offers UV Protection: UV rays can lead to color fading and damage. Many color-treated hair shampoos now include UV filters to protect hair from sun damage. Research from the Journal of Photochemistry and Photobiology shows that UV exposure can degrade hair dye; thus, protection is beneficial for maintaining color longevity.
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Contains Sulfate-Free Formulas: Many color-treated hair shampoos are sulfate-free, which means they are less likely to strip hair of its color and moisture. Sulfates are strong cleansing agents that can lead to unwanted fading. A study by the Journal of Clinical Dermatology highlighted that sulfate-free shampoos are gentler on colored hair.
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Includes Color-Enhancing Ingredients: Certain shampoos are designed to enhance specific hair colors, such as those for blonde, red, or brunette hair. These formulas often include pigments that can slightly deposit color as you wash, which helps to maintain the hue. For example, purple shampoos are popular among blondes for counteracting yellow tones.
How Do Sulphates Affect Colour Treated Hair?
Sulphates can negatively impact colour-treated hair by causing fading, dryness, and damage to the hair structure.
Fading: Sulphates are strong detergents found in many shampoos. They effectively remove dirt and oil but can also strip away the hair’s colour. A study by Shahnaz et al. (2021) found that sulphate-free shampoos preserve hair colour for a longer time compared to those containing sulphates.
Dryness: Sulphates can remove natural oils from the hair. This effect leads to dryness, making colour-treated hair more prone to frizz and breakage. According to the International Journal of Cosmetic Science, hair can lose up to 30% of its moisture when washed with sulphate-containing products (Ranjan et al., 2020).
Damage: Prolonged use of sulphate shampoos can weaken hair structure. The harshness of these chemicals can lead to a compromised cuticle, making the hair more vulnerable to damage. A report in the Journal of Dermatology stated that chemical treatments, including hair dye, damage the outer layer of the hair, and using sulphates further exacerbates this condition (Alam et al., 2022).
Scalp irritation: Sulphates can irritate the scalp. This irritation may exacerbate existing issues such as dryness or sensitivity. The Journal of Clinical and Aesthetic Dermatology discussed how individuals with sensitive skin benefit from avoiding harsh irritants like sulphates (Klein et al., 2021).
For these reasons, many people with colour-treated hair opt for sulphate-free alternatives to maintain hair health and vibrancy.
What Ingredients Should You Avoid in Shampoo for Colour Treated Hair?
To maintain the vibrancy of color-treated hair, you should avoid certain ingredients in shampoo.
- Sulfates
- Alcohol
- Parabens
- Formaldehyde and Formaldehyde-releasing agents
- Synthetic Fragrances
- Salts (Sodium Chloride)
- Harsh Surfactants
Some may argue that certain sulfates are less damaging and can provide better cleansing. Alternatively, others believe that natural ingredients can achieve similar results without the associated risks of chemical ingredients.
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Sulfates: Sulfates are harsh detergents that create lather. Common examples include Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES). They can strip natural oils and color from hair, leading to dullness. A study by the Journal of Cosmetic Science (2017) highlighted that sulfates can damage the hair cuticle over time, which is crucial for retaining color.
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Alcohol: Certain types of alcohol, like isopropyl alcohol, can dry out the hair. This results in brittleness and increased susceptibility to breakage. The American Academy of Dermatology warns that alcohol-based products can lead to frizz and split ends, especially for color-treated hair.
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Parabens: Parabens are preservatives that prevent bacteria growth in cosmetics. They have been linked to potential hormonal disruption. A 2012 study in the Journal of Applied Toxicology found parabens in breast cancer tissues, raising concerns about their safety, especially with regular use.
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Formaldehyde and Formaldehyde-releasing agents: These substances are used to preserve products but can cause allergic reactions. According to the International Agency for Research on Cancer, formaldehyde is classified as a carcinogen. Extended exposure can lead to hair and scalp irritation.
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Synthetic Fragrances: Synthetic fragrances can cause allergic reactions and irritation. These compounds are often a blend of various chemicals, and a study published by the Environmental Working Group (2015) found that many synthetic fragrances could contain harmful substances that can negatively affect health.
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Salts (Sodium Chloride): Sodium chloride is often added to thicken shampoos but can be drying to hair. The Journal of Dermatological Science (2008) notes that high salt concentrations can lead to moisture loss, making dyed hair more vulnerable to fading.
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Harsh Surfactants: Ingredients like cocamidopropyl betaine may be less damaging than sulfates, but they can still irritate sensitive scalps. A study in the Journal of Dermatology evaluated their potential to irritate and concluded these should be avoided in formulations for color-treated hair.
By being aware of these ingredients, you can better protect the integrity and vibrancy of color-treated hair.
Which Sulphate-Free Shampoos Are Best for Colour Treated Hair in the UK?
The best sulphate-free shampoos for colour-treated hair in the UK include a range of options that nourish and protect hair colour.
- Olaplex No. 4 Bond Maintenance Shampoo
- Pureology Hydrate Shampoo
- Kevin Murphy Hydrate-Me Wash
- Aveda Colour Conserve Shampoo
- L’Oreal Professionnel Serie Expert Color Last Shampoo
The varied selections reflect different ingredients and benefits, catering to diverse hair care needs within the colour-treated hair category.
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Olaplex No. 4 Bond Maintenance Shampoo: Olaplex No. 4 is designed to restore the internal strength of hair. It contains a patented ingredient that reconnects broken bonds, making it an excellent choice for chemically treated hair. Users often report softer, stronger hair after consistent use.
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Pureology Hydrate Shampoo: Pureology Hydrate Shampoo focuses on moisture retention. It features a blend of natural botanicals, which help in maintaining the vibrancy of colour and moisturizing dry hair. The brand emphasizes sustainability, using 100% recyclable packaging.
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Kevin Murphy Hydrate-Me Wash: Kevin Murphy Hydrate-Me Wash is formulated with a combination of vitamins and essential oils. It provides hydration while protecting colour. Users appreciate its lightweight feel and pleasant scent, making it a popular choice among those with fine hair.
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Aveda Colour Conserve Shampoo: Aveda Colour Conserve Shampoo is designed to prolong colour vibrancy. It uses plant-based ingredients that are gentle on hair. Its eco-friendly approach appeals to environmentally conscious consumers, supported by Aveda’s commitment to sustainability.
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L’Oreal Professionnel Serie Expert Color Last Shampoo: This shampoo offers colour protection with a formula that helps shield against fading. It contains antioxidants that can enhance shine and softness. Many users find it effective for maintaining salon-quality results at home.
What Are the Top Recommendations for Maintaining Hair Colour?
The top recommendations for maintaining hair color include proper washing techniques, using color-safe products, protecting hair from heat and sun, visiting a professional stylist regularly, and considering regular touch-ups.
- Proper washing techniques
- Color-safe products
- Heat and sun protection
- Professional stylist visits
- Regular touch-ups
Transitioning from these recommendations, it is important to understand each in depth to achieve the best results for maintaining vibrant hair color.
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Proper Washing Techniques:
Proper washing techniques are essential for maintaining hair color. Washing hair too frequently can strip away color and natural oils. Experts recommend washing color-treated hair two to three times a week. When you do wash, use lukewarm water instead of hot water, as hot water can fade color. Additionally, it is beneficial to apply conditioner first to the ends of the hair, and then shampoo the roots. According to a survey by the American Academy of Dermatology, around 50% of individuals who color their hair don’t follow these washing recommendations, leading to faster color fading. -
Color-Safe Products:
Color-safe products are formulated specifically for color-treated hair. These products lack sulfates, which can lead to premature fading. The Color Institute states that using a sulfate-free shampoo and conditioner can help extend the vibrancy of hair color. Look for products labeled as “color safe” or “sulfate-free.” For example, brands like Pureology and Aveda offer color-safe lines designed to maintain and enhance hair color. -
Heat and Sun Protection:
Heat and sun exposure can negatively impact color-treated hair. Heat from styling tools, such as straighteners and curling irons, can lead to dryness and color fading. It is recommended to use a heat protectant spray before styling. Additionally, sun exposure can also lighten hair color. Wearing a hat or using UV-protectant hair products can help shield your hair. The Skin Cancer Foundation emphasizes the importance of protecting hair from UV rays, as prolonged exposure can make it look dull and lifeless. -
Professional Stylist Visits:
Regular visits to a professional stylist can help maintain your hair color. Stylists can offer personalized advice and treatments to preserve your color. They can also suggest adjustments as your hair grows out. The National Hairstylist Association suggests visiting every 6 to 8 weeks for color touch-ups and conditioning treatments. Regular trims can also help prevent split ends and maintain a fresh look. -
Regular Touch-Ups:
Regular touch-ups are crucial for maintaining the consistency of hair color. This applies especially to those with vibrant or unnatural colors, as roots can become more noticeable. Based on anecdotal evidence, many people find scheduling touch-ups every 4 to 6 weeks beneficial to keep the color looking fresh. Touch-up products, such as root concealers, can also be helpful for extending the time between salon visits.
How Can You Extend the Lifespan of Your Hair Colour with Proper Shampoo Use?
Proper shampoo use can significantly extend the lifespan of your hair color by selecting the right products and following specific practices. Here are the key points to consider:
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Use Sulfate-Free Shampoo: Sulfates are harsh detergents that can strip hair of its natural oils and color. A study by Vázquez et al. (2018) highlighted that sulfate-free shampoos help maintain color integrity longer.
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Look for Color-Safe Formulas: Products specifically designed for color-treated hair often contain ingredients that protect and enhance color. Ingredients like aloe vera and antioxidants can prevent fading caused by environmental stressors.
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Wash Less Frequently: Frequent washing can lead to quicker color fade. The American Academy of Dermatology recommends washing hair every 2-3 days, depending on hair type. This helps preserve both the natural oils and the coloring.
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Use Cold Water Rinses: Hot water can open hair cuticles, which may cause color to wash out more quickly. According to a study in the Journal of Cosmetic Dermatology (Yu et al., 2020), rinsing with cold water helps seal the cuticle and keeps color vibrant longer.
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Limit Exposure to Sunlight: UV rays can degrade hair color. Wearing a hat or using hair products with UV protection can reduce this risk. Research by Chen and Scott (2019) indicated that UV-blocking products can minimize color fade by up to 40%.
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Be Cautious with Styling Products: Many styling products contain alcohol, which can dry out hair and cause color to fade. Opt for alcohol-free products to maintain moisture and color integrity.
By following these practices, you can help extend the lifespan of your hair color and keep it looking fresh and vibrant.
What Do Users Say About Their Favourite Sulphate-Free Shampoos for Colour Treated Hair?
Users frequently praise sulphate-free shampoos for colour-treated hair for their benefits in maintaining vibrant hair colour and minimizing damage. They often note that these shampoos provide gentle cleansing without stripping natural oils or colour.
- Gentle Cleansing
- Enhanced Colour Retention
- Moisture and Hydration
- Reduced Frizz
- Natural Ingredients
- User Experience and Scent Preferences
- Price Variations
- Brand Loyalty and Recommendations
Regarding these points, users explore various perspectives related to sulphate-free shampoos for colour-treated hair.
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Gentle Cleansing:
Users appreciate that sulphate-free shampoos offer gentle cleansing. These formulations typically use milder cleansing agents instead of harsh sulfates. This gentle approach helps maintain the hair and scalp’s natural moisture balance, which is particularly crucial for colour-treated hair. -
Enhanced Colour Retention:
Users report that sulphate-free shampoos help their hair colour last longer. Studies suggest that sulfates can strip colour from hair faster due to their strong cleansing properties. As per a survey conducted by the Hair Research Institute in 2021, 78% of respondents noticed less fading of their hair colour when switching to sulphate-free products. -
Moisture and Hydration:
Many users highlight that sulphate-free shampoos provide extra moisture and hydration. These shampoos often contain conditioning agents which help lock in moisture, preventing dryness that can result from colour treatments and environmental factors. -
Reduced Frizz:
Users often mention a decrease in frizz when using sulphate-free shampoos. The gentle formulation tends to smooth the hair cuticle, leading to smoother strands. A 2023 study by the Journal of Cosmetic Science found that participants reported a 40% reduction in frizz when using sulphate-free formulas compared to conventional shampoos. -
Natural Ingredients:
Consumers frequently favor shampoos with natural ingredients like aloe vera, argan oil, or coconut oil. These ingredients are known for their nourishing properties, which many users feel align with their desire for more environmentally conscious beauty products. -
User Experience and Scent Preferences:
User experiences vary widely regarding scent preferences. Some enjoy the natural fragrances found in sulphate-free shampoos, while others miss the strong scents offered by traditional shampoos. It is crucial for brands to find a balance to appeal to diverse tastes among consumers. -
Price Variations:
Price is a frequent topic of discussion among users. Many acknowledge that sulphate-free shampoos tend to be pricier than conventional options. However, many see the investment as worthwhile for the added benefits to their hair and scalp health. -
Brand Loyalty and Recommendations:
Brand loyalty plays a significant role in users’ choices. Many consumers share their positive experiences and recommend specific brands to friends and family. Often, users feel a connection with brands that prioritize ethical sourcing and sustainability, influencing their purchasing decisions.