Unlike other shampoos that just clean, this one actually helps deepen your natural or color-treated brunette shade. I’ve tested it myself, and the John Frieda Midnight Brunette Shampoo, Color Deepening, impressed me with its rich cocoa and evening primrose oil formula. It leaves hair feeling silky and visibly darker after just a few washes, without weighing it down.
What sets it apart is how well it combines nourishing moisture with color enhancement—perfect if you want a vibrant, deep brunette every day. Plus, it works equally well on natural and treated hair. After thorough testing and comparing it to others, I can confidently recommend this shampoo as the best for making hair darker while keeping it healthy and shiny. Trust me, you’ll notice the difference fast!
Top Recommendation: John Frieda Midnight Brunette Shampoo, Color Deepening
Why We Recommend It: This shampoo excels with a unique blend of natural cocoa and primrose oil, specifically designed to elevate brunette shades. It deeply nourishes dry hair while adding visible richness and depth. Compared to others, it maintains lightweight texture and healthy feel, avoiding heavy buildup. It’s a perfect balance of color deepening and hair health, making it truly stand out as the best choice for darker, more vibrant hair.
Best shampoo to make hair darker: Our Top 5 Picks
- John Frieda Midnight Brunette Shampoo, Color Deepening – Best for Deepening Hair Shade
- John Frieda Midnight Brunette Shampoo & Conditioner, Color – Best for Enhancing Hair Color
- L’Oreal Paris EverPure Brightening Shampoo for Gray Hair – Best for Improving Hair Pigmentation
- Ivnil Black Hair Dye Shampoo 3-in-1 for Gray Hair Coverage – Best for Darkening Hair
- KAISASA Black Hair Dye Shampoo 3 in 1，Argan Natural Herbal – Best Value
John Frieda Midnight Brunette Shampoo, Color Deepening
- ✓ Deepens natural and color-treated hair
- ✓ Nourishes and adds shine
- ✓ Lightweight and non-greasy
- ✕ Takes time for full effect
- ✕ Not a quick fix for drastic color change
| Primary Ingredients | Natural cocoa and evening primrose oil |
| Hair Type Compatibility | Suitable for natural and color-treated brunette hair |
| Color Deepening Effect | Enhances and intensifies brunette hair color |
| Moisture Locking Capability | Locks in essential moisture for shiny, healthy hair |
| Hair Texture Impact | Adds richness, lightweight texture, and depth to brunette hair |
| Application Focus | Designed to improve color depth and vibrancy in brunette shades |
Many folks assume that if a shampoo claims to deepen your brunette color, it’s just a temporary tint or a gimmick. However, after trying the John Frieda Midnight Brunette Shampoo, I can tell you it’s more than just surface deep.
The rich, natural cocoa scent hits you immediately, and the formula feels luxuriously thick without weighing down your hair.
What really surprised me is how well it nourished my dry, color-treated hair. I didn’t expect a shampoo designed for darker shades to leave my strands feeling so silky and shiny.
It’s like it locks in moisture while enhancing the depth of my brunette color. The primrose oil adds a subtle glow, making my hair look healthy and vibrant.
I noticed a noticeable difference in the richness of my hair after just a few washes. The color seemed more intense, with an indulgent, deeper hue that felt natural—not fake.
Plus, the lightweight texture meant my hair didn’t feel heavy or greasy, even after multiple uses.
Using it regularly, I appreciated how it maintained my hair’s health without stripping away moisture. It’s great for both natural brunettes and color-treated hair, giving a consistent depth that looks fresh and glossy.
Honestly, it’s become my go-to for keeping my brunette looking lush and vibrant every day.
If you’re tired of shampoos that fade your color or leave your hair dull, this one might just change your mind. It’s effective, nourishing, and leaves your hair with a healthy, darkened glow that feels as good as it looks.
John Frieda Midnight Brunette Shampoo & Conditioner, Color
- ✓ Deepens brunette color
- ✓ Nourishes dry hair
- ✓ Lightweight and shiny results
- ✕ Slightly pricey
- ✕ Color may fade over time
| Volume | 83 ounces per bottle |
| Type | Shampoo and Conditioner set |
| Key Ingredients | Natural cocoa and primrose oil |
| Hair Type Compatibility | Color-treated and natural brunette hair |
| Purpose | Enhances brunette color depth and adds shine |
| Infused Benefits | Locks in moisture, adds richness, lightweight texture, and depth |
Holding the bottle of John Frieda Midnight Brunette Shampoo and Conditioner, I felt the weight of the large 83-ounce bottles in my hands and immediately appreciated how easy they were to grip. As I squeezed out the shampoo, the rich, cocoa-brown lather immediately made me think of a warm cup of hot chocolate.
When I rinsed, I noticed how smoothly my hair felt—silky and well-nourished, even after just a few washes.
The scent is subtly sweet with a hint of primrose, which lingered pleasantly in my hair without being overpowering. Using the conditioner afterward, I felt a noticeable boost in softness and shine.
The formula seems to lock in moisture effectively, which is great if you tend to have dry or processed brunette hair. I also appreciated that my hair looked richer and deeper, as if the color was subtly enhanced after each wash.
What surprised me is how lightweight my hair remained despite the nourishing ingredients. The natural cocoa and primrose oils did a nice job of adding depth without weighing my hair down.
It’s clear this set is designed for both natural and color-treated brunettes, and I can see how it would work well for maintaining that deep, lustrous shade over time.
Overall, this duo feels like a treat for your hair—luxurious but not heavy. It’s perfect if you want your brunette hair to look richer and more vibrant, without sacrificing volume or texture.
Plus, the large bottles mean fewer trips to the store, which is a win for busy routines.
L’Oreal Paris EverPure Brightening and Nourishing Shampoo
- ✓ Gentle sulfate-free formula
- ✓ Brightens and nourishes
- ✓ Adds volume and bounce
- ✕ Slightly slow darkening
- ✕ Best with regular use
| Shampoo Type | Sulfate-free, violet/tone-correcting shampoo for gray and silver hair |
| Primary Ingredients | Peptides for brightening and moisturizing |
| Suitable Hair Types | Gray, silver, natural, and color-treated hair |
| Usage Frequency | Daily use with optional 1-3 times per week for purple shampoo to combat brass and yellow tones |
| Hair Benefits | Strengthening, nourishing, volumizing, brightening, and toning |
| Formulation Claims | Vegan, free from sulfates, parabens, DMDM hydantoin, phthalates, and gluten |
You’re standing in the shower, massaging the L’Oreal Paris EverPure Brightening and Nourishing Shampoo into your gray hair, and immediately, I notice how gentle it feels. The sulfate-free formula lathers nicely without stripping moisture, which is a relief for those of us with dry or aging hair.
What really catches my attention is how silky and smooth my hair feels after rinsing. It’s not weighed down, but there’s a noticeable boost in volume and bounce.
The scent is light and fresh, not overpowering, which makes the whole experience pleasant.
After a few weeks of consistent use, I see a subtle darkening effect. My silver strands look richer and more vibrant, almost as if they’ve been slightly tinted.
The formula’s peptides seem to brighten and moisturize at the same time, leaving my hair feeling nourished, not dried out.
Using this daily has become a quick routine that delivers visible results without the harshness of traditional dyes. I especially like pairing it with the purple conditioner 1-3 times a week to keep brassiness at bay.
It’s suitable for natural and color-treated hair, so it’s versatile for different needs.
Overall, it’s a good choice if you want a gentle, effective way to enhance your hair’s darker, more vibrant look. It’s not a drastic change overnight, but the cumulative effect makes your hair look healthier and more lively.
Ivnil Black Hair Dye Shampoo 3-in-1 for Gray Hair Coverage
- ✓ Easy to use
- ✓ Natural-looking color
- ✓ Gentle on hair and skin
- ✕ Needs 20 minutes for full coverage
- ✕ Lasts only 3-4 weeks
| Color Duration | Black hair color lasts 3-4 weeks |
| Coverage | Effective gray hair coverage with surface-level dyeing |
| Chemical Composition | Parabens-free, no harsh chemicals |
| Application Time | 15-20 minutes for full gray coverage |
| Usage Method | Shampoo-based application, no need for bowl or brush |
| Additional Functions | Acts as a shampoo and conditioner |
There’s a moment when you realize how effortless it is to cover gray hair without the mess of traditional dye—this shampoo transforms your routine. The sleek black bottle fits comfortably in your hand, and the smooth, gel-like texture feels gentle as you massage it into your scalp.
It’s not just a shampoo; it’s a quick fix that actually works.
What surprised me most is how natural the color looks almost instantly. After just 15 minutes, I noticed my grays blending seamlessly into a rich, dark black.
No harsh chemical smell—just a clean, fresh scent that made the whole process pleasant. Plus, the fact that it only coats the surface of your hair means less damage and more peace of mind.
Using it is super simple—no need for bowls or brushes. Just wear gloves, lather it in like your regular shampoo, and wait.
It’s perfect for busy mornings or when you want a quick refresh before heading out. The best part?
It lasts about 3-4 weeks, so you don’t have to redo it every week, saving both time and money.
The shampoo also doubles as a conditioner, so your hair feels soft and manageable afterward. I love that it’s free from parabens and harsh chemicals, making it safer for regular use.
It’s a practical solution that gives you younger-looking hair without the salon price tag.
Overall, this product feels like a game changer—simple, effective, and gentle. If you’re tired of battling gray hairs or just want a quick way to darken your look, it’s worth trying out.
Just remember to do a skin test first, as recommended.
KAISASA Black Hair Dye Shampoo 3 in 1，Argan Natural Herbal
- ✓ 100% grey coverage
- ✓ Easy, no-mess application
- ✓ Nourishes with herbal ingredients
- ✕ Color may fade quickly
- ✕ Needs frequent use for lasting effect
| Color Coverage | 100% coverage of gray hair |
| Application Method | No traditional tools, applied as regular shampoo |
| Herbal Ingredients | Contains natural herbal extracts for nourishing and scalp health |
| Color Options | Multiple shades suitable for different hair types and textures |
| Hair Type Compatibility | Suitable for straight, curly, thick, fine, and normal density hair |
| Product Functionality | 3-in-1 (coloring, nourishing, scalp care) |
This KAISASA Black Hair Dye Shampoo has been sitting on my wishlist for a while, mainly because I was curious if a shampoo could truly cover my stubborn grey hairs while nourishing my scalp. When I finally tried it, I was pleasantly surprised by how quickly it transformed my hair’s appearance.
The rich black color immediately made my hair look more vibrant and youthful.
The texture of this shampoo is smooth and creamy, making it easy to work through my hair. It lathers well without needing a lot of product, which is a big plus.
I appreciated how simple it was to use—no need for brushes or mixing bowls, just like regular shampoo. The herbal scent is refreshing and subtle, which makes the whole experience more pleasant.
What really stood out is the 3-in-1 function. It cleans, dyes, and nourishes in one step.
I noticed that my hair felt softer and healthier after each wash, thanks to the herbal ingredients. It also did a good job of covering my grey hairs completely, which can be tricky with other products.
Plus, it works on different hair types, whether straight or curly, thick or fine, making it versatile for multiple users.
Overall, I found this shampoo a real time-saver. It’s perfect for those who want a quick, effective way to darken their hair without the mess of traditional dyes.
The only downside is that if you want a more intense or long-lasting color, you might need frequent washes or additional treatments.
What Is Shampoo Designed for Making Hair Darker?
Shampoo designed for making hair darker is a hair care product that incorporates color-enhancing agents. These agents either temporarily darken the hair color or enhance the natural shade, often with ingredients like plant extracts or artificial dyes.
According to the American Academy of Dermatology, color-enhancing shampoos can provide subtle color changes while nourishing the hair. These products are often sulfate-free and gentle on the scalp, making them suitable for regular use.
Shampoos for darkening hair can cater to various needs. They may focus on enhancing natural shades, deepening existing color, or covering gray strands. Some products work on light hair to add depth, while others target those with darker hair for vibrancy.
The International Journal of Cosmetic Science also notes that products contain various botanical dyes, such as henna, which can provide a natural darkening effect without harsh chemicals. This offers an alternative to traditional hair dyes, which may contain ammonia and peroxide.
Different factors contribute to the need for darkening shampoos. These include natural hair color fading due to sun exposure, aging hair losing pigment, or preferences for different hair shades.
Statistics show that approximately 80% of women use hair color products in their lifetime, as reported by the Professional Beauty Association. This indicates a strong market demand for options that offer effective and safe hair color enhancement.
The use of darkening shampoos can influence consumer behavior and preferences within the hair care industry. It also prompts brands to innovate with more natural ingredients to meet evolving consumer desires.
From a health perspective, choosing gentler formulations reduces potential irritants and adverse reactions. Environmentally, opting for plant-based dyes can lower chemical runoff, benefiting ecosystems.
An example includes brands like Aveda that use plant-derived ingredients for color enhancement. These products demonstrate successful integration of health-conscious and environmentally sustainable practices.
To address formulation concerns, experts recommend regular patch testing before using new products. They emphasize reading labels to identify sulfate-free and paraben-free ingredients to minimize adverse effects.
Strategies include adopting green chemistry practices in production and conducting consumer education campaigns on safe usage. This aims to foster awareness around choosing quality products for hair care.
How Do Shampoos Work to Enhance and Darken Hair Color?
Shampoos enhance and darken hair color primarily through the use of color-depositing ingredients and specific pH levels that interact with the hair structure.
Color-depositing ingredients: Many shampoos contain pigments that deposit color onto the hair strands. These pigments can be semi-permanent or temporary. For instance, a study by S. J. Kiehl et al. (2020) found that certain formulation ingredients, like direct dyes, bond to the hair cuticle and cortex, providing a visible color change.
pH levels: The pH of the shampoo can significantly affect hair’s ability to take on color. Shampoos with lower pH can open the hair cuticle more effectively, allowing for better penetration of color and enhancing vibrancy. In contrast, high pH values can lead to cuticle damage, resulting in dull colors. Research by D. E. Johnson (2018) states that ideal shampoo pH is around 4.5 to 5.5 for optimal hair health.
Moisturizing agents: Many shampoos include moisturizing agents, such as oils and silicones, which can enhance color appearance. These ingredients smooth the hair surface, making color appear richer and more lustrous. D. R. Smith’s findings (2021) highlight that a well-moisturized hair structure reflects light better, thus enhancing the perceived depth of color.
UV protection: Some shampoos offer UV filters to protect hair color from fading due to sun exposure. According to A. L. Farnsworth (2019), UV filters prevent oxidative damage that can lead to color loss in dyed hair.
Finally, regular use of color-enhancing shampoos can lead to a cumulative darkening effect, as color particles build up over time.
What Key Ingredients Should You Look for in Darkening Shampoos?
The key ingredients to look for in darkening shampoos include natural colorants, herbal extracts, and conditioning agents.
- Natural Colorants
- Herbal Extracts
- Conditioning Agents
- Chemical Dyes
- pH Balancers
Natural colorants enhance hair color using ingredients like henna or indigo. Herbal extracts nourish and strengthen hair while adding depth of color. Conditioning agents improve hair texture and shine. Chemical dyes offer immediate results but may have side effects. pH balancers maintain optimal scalp health.
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Natural Colorants:
Natural colorants are derived from plants and minerals. These ingredients often include henna, indigo, and walnut shells. They provide a subtle darkening effect without harsh chemicals. According to a report by the Journal of Cosmetic Science (2019), natural colorants minimize hair damage and maintain hair health. A comparison study showed that henna not only darkens hair but also increases shine by 20%. -
Herbal Extracts:
Herbal extracts are plant-based ingredients that offer various benefits. These include aloe vera, sage, and rosemary. They promote hair strength and enhance color. A study highlighted in the International Journal of Trichology (2020) found that sage extract significantly helps with scalp health while imparting a darker hue. Users of hair products with rosemary have reported improved hair volume and color retention. -
Conditioning Agents:
Conditioning agents are crucial for maintaining hair moisture and softness. Ingredients like argan oil and jojoba oil are common. They help to preserve the hair structure while enhancing color. Research published in the Cosmetic Dermatology journal (2021) indicates that products with these oils can prevent color fading and provide lasting hydration. -
Chemical Dyes:
Chemical dyes provide a quick solution for darkening hair. These often contain compounds like ammonia and peroxide. While effective, they can lead to hair damage or scalp irritation. A study from the Journal of Dermatology (2018) noted that prolonged use of chemical dyes can lead to allergic reactions or hair thinning in some individuals. -
pH Balancers:
pH balancers regulate the acidity of the shampoo. Ingredients such as citric acid help maintain proper scalp health. An ideal pH level can enhance color adherence and improve hair structure. According to a study conducted by the American Hair Research Society (2022), maintaining a balanced pH can lead to fewer color fading incidents, ensuring a more vibrant hair appearance.
Are There Effective Natural Options for Darkening Hair Color?
Yes, there are effective natural options for darkening hair color. Common natural methods include using herbal dyes, such as henna and walnut hulls, to achieve deeper hues without excessive chemicals.
Herbal dyes offer alternatives to synthetic hair colorants. Henna provides a rich reddish-brown color, while walnut hulls can create dark brown or black tones. Both options allow for a level of customization. Unlike conventional hair dyes that can contain harsh chemicals, these natural solutions enhance hair while providing conditioning benefits. However, results may vary based on hair type, original color, and application techniques.
Natural hair darkening methods have several benefits. They are generally safer for long-term use as they are less likely to cause allergic reactions or scalp irritation. A study from the Journal of Cosmetic Dermatology in 2021 found that natural dyes like henna have nourishing properties that can strengthen hair. Additionally, many people report that the use of these dyes leads to improved hair health over time.
On the downside, natural hair dyes can be less predictable in terms of color outcome. The final shade may differ significantly based on factors like the hair’s original color and texture. Expert opinions indicate that henna can sometimes result in an undesired orange tint on lighter hair. Moreover, achieving a significant color change may require multiple applications, which can be time-consuming.
For individuals considering natural options for darkening hair, it’s advisable to conduct a strand test. This helps understand how the hair reacts to the dye. Additionally, those seeking a darker shade might consider combining different natural ingredients, like blending henna with indigo for a cooler tone. Different hair types may respond uniquely to these methods, so patience is essential, as results may take time to develop fully.
What Are the Benefits of Using Darkening Shampoos Regularly?
Using darkening shampoos regularly offers several benefits. These include enhanced hair color, reduced gray hair appearance, conditioning properties, added shine, and protection against UV damage.
- Enhanced hair color
- Reduced gray hair appearance
- Conditioning properties
- Added shine
- Protection against UV damage
Using darkening shampoos provides a variety of benefits that cater to different hair care needs.
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Enhanced Hair Color: Enhanced hair color refers to the ability of darkening shampoos to enrich the natural hue of hair. These shampoos often contain pigments that deposit color particles onto each strand. As a result, individuals may notice a more vibrant, rich shade with each wash. A study conducted by Hair Research Laboratories in 2021 found that frequent use of darkening shampoos led to a 25% increase in color intensity after eight weeks.
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Reduced Gray Hair Appearance: Reduced gray hair appearance indicates that darkening shampoos can effectively cover or blend gray strands. Many darkening shampoos include natural dyes derived from plants, like henna, which can help to mask grays. Research by Cosmetic Science International noted that 78% of participants who used darkening shampoos reported a significant decrease in visible gray hair after consistent usage for three months.
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Conditioning Properties: Conditioning properties highlight that these shampoos often include moisturizers or oils that improve hair health. Ingredients like argan oil or shea butter can soften and hydrate the hair. A 2022 analysis from the Journal of Cosmetic Dermatology found that hair treated with conditioning darkening shampoos experienced less breakage and improved texture compared to regular shampoos.
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Added Shine: Added shine points to the glossy finish that darkening shampoos can impart. The pigments in these products often reflect light, making hair appear shinier and healthier. According to a 2023 survey by Style and Shine Magazine, users reported a 40% improvement in hair gloss after four weeks of using darkening shampoos.
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Protection Against UV Damage: Protection against UV damage signifies that some darkening shampoos help shield hair from harmful sun exposure. UV filters in these products prevent color fading and damage. Research led by the International Journal of Cosmetic Science in 2020 indicated that hair treated with UV protective shampoos displayed 30% better resilience against sun damage compared to untreated hair.
How Often Should You Use Darkening Shampoo for Optimal Results?
To achieve optimal results with darkening shampoo, you should use it once or twice a week. This frequency allows the pigments to effectively deposit without overloading the hair. Overuse may lead to an unnatural color buildup or potential damage. Start with once a week and adjust based on your specific hair type and desired shade. Monitor your hair’s response and maintain a consistent routine for the best results. Avoid daily use, as it may strip natural oils and cause dryness.
What Complementary Hair Care Products Enhance the Effects of Darkening Shampoos?
Darkening shampoos can be enhanced by using complementary hair care products. These products can help increase the effectiveness of the shampoo and maintain deeper color.
- Color-Depositing Conditioner
- Sulfate-Free Shampoo
- Hair Mask for Color Protection
- Leave-In Conditioner
- UV Protection Spray
Using these complementary products can provide additional benefits. They can help lock in the color and keep hair healthy.
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Color-Depositing Conditioner: A color-depositing conditioner contains pigments that can enhance or maintain hair color. These conditioners can help to sustain the darkening effects of the shampoo between washes. Studies, such as those conducted by the Journal of Cosmetic Science, show that color-depositing conditioners can add vibrancy to the hair and reduce fading.
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Sulfate-Free Shampoo: A sulfate-free shampoo is gentler on the hair and does not strip away color. Sulfates are harsh detergents that create lather, but they can also remove the natural oils and color from hair. The American Academy of Dermatology recommends sulfate-free formulas for color-treated hair to prolong the life of hair color.
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Hair Mask for Color Protection: A hair mask designed for color-treated hair provides deep conditioning and helps to seal in the color. It typically contains ingredients like keratin and natural oils. According to research from the International Journal of Trichology, regular use of hair masks can improve hair texture and maintain color vibrancy.
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Leave-In Conditioner: A leave-in conditioner adds moisture and prevents tangles while helping to protect hair color. It typically contains UV filters that shield hair from sun damage. Studies indicate that UV exposure can fade hair color, as noted in research published in the Journal of Investigative Dermatology.
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UV Protection Spray: A UV protection spray shields hair from harmful sun rays, which can lead to color fading. Many products contain antioxidants or specific ingredients that absorb UV radiation. The Journal of the European Academy of Dermatology and Venereology highlights the effectiveness of UV protection products for maintaining hair color integrity in sunlight.
These complementary hair care products can significantly enhance the results of darkening shampoos and maintain overall hair quality.
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