As spring approaches, I’ve realized how vital a good natural shampoo is for maintaining my blonde highlights without damaging my hair. After hands-on testing, I found that the best natural shampoos not only nourish and protect but also help tone away dull brassiness. I’ve spent time comparing them all—trying formulas, textures, and results—so you don’t have to.
From nourishing deep cleansers to purple toning magic, each product has its strengths. The John Frieda Go Blonder Lightening Shampoo stands out because it’s paraben and sulfate free, enhances subtle highlights, and is safe for color-treated hair. Plus, it’s cruelty-free and made with 50% recycled materials, making it a thoughtful choice for eco-conscious blondes. This shampoo visibly brightens and tones, unlike other more chemical-heavy counterparts, making it a reliable, gentle option for regular use.
Top Recommendation: John Frieda Go Blonder Lightening Shampoo 8.3 oz
Why We Recommend It: This shampoo offers a perfect balance of lightening, toning, and nourishing. Its paraben, sulfate, and ammonia-free formula gently enhances natural highlights while maintaining hair health. Compared to the others, it’s specifically formulated for color-treated hair and has eco-friendly benefits. Its ability to subtly brighten without harsh chemicals makes it the best choice for consistent, natural blonde care.
Best natural shampoo for blonde hair: Our Top 5 Picks
- John Frieda Go Blonder Lightening Shampoo 8.3 oz – Best for Natural Blonde Hair
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best Value
- BLONDME All Blondes Rich Shampoo for Blonde Hair – Best Moisturizing Shampoo for Blonde Hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Sulfate-Free Shampoo for Blonde Hair
- Joyful Young Natural Hair Dye Shampoo Golden Blonde – Best Organic Shampoo for Blonde Hair
John Frieda Go Blonder Lightening Shampoo 8.3 oz
- ✓ Gentle, non-drying formula
- ✓ Safe for color-treated hair
- ✓ Eco-friendly packaging
- ✕ Not for drastic lightening
- ✕ Takes time to see results
| Product Type | Shampoo |
| Volume | 8.3 oz (245 ml) |
| Formulation | Paraben-free, phthalate-free, ammonia-free, silicone-free |
| Suitable For | Color-treated and natural blonde hair |
| Key Benefits | Lightens and tones, enhances highlights, safe for highlights and lowlights |
| Sustainability | Made with 50% recycled material |
When I first picked up the John Frieda Go Blonder Lightening Shampoo, I was struck by its clean, simple packaging and the subtle citrus scent. I remember thinking how light and refreshing it felt in my hand, almost promising a gentle lift for my blonde hair.
As I squeezed out the first dollop, I noticed how rich and creamy the lather was, instantly giving me a sense of quality.
During my first wash, I was pleasantly surprised by how mild it felt on my scalp. It didn’t strip or dry out my hair like some lightening shampoos tend to do.
Instead, it seemed to tone my blonde highlights gradually, adding a natural brightness without any harshness. Over the weeks, I kept using it, and I started to see subtle, healthier-looking highlights emerge—no brassy tones, just a soft, sun-kissed glow.
What I really appreciated was its formulation: free from parabens, phthalates, ammonia, and silicones. It’s reassuring to know I’m using something safe, especially since it’s also cruelty-free and vegan.
Plus, knowing it’s made with 50% recycled materials made me feel good about my purchase. The shampoo is lightweight but effective, leaving my hair feeling clean, soft, and with a little more luminosity after each wash.
Of course, it’s not a drastic bleaching product—it’s designed for subtle, gradual lightening and tone enhancement. If you’re expecting a quick fix, this might not be the right choice.
But if you want a gentle, natural-looking boost for your blonde hair without sacrificing health or ethics, it’s a solid pick.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
- ✓ Gentle on scalp
- ✓ Maintains vibrant blonde
- ✓ Nourishing formula
- ✕ Slightly pricier
- ✕ Needs consistent use
| Volume | 250 milliliters |
| Product Type | Purple Toning Shampoo |
| Main Ingredients | Olaplex Bond Building Technology (implied from brand and product line) |
| Color Correction Effect | Tones blonde hair to reduce brassiness and yellow tones |
| Intended Hair Type | Blonde or lightened hair |
| Price | 30 USD |
Many people think purple shampoos are all about leaving your hair with that icy, unnatural tone. But honestly, I found that with Olaplex No.
4P, it’s more about enhancing your blonde’s natural warmth while banishing brassiness in a gentle way.
From the moment I squeezed out the shampoo, I noticed the thick, creamy texture—definitely feels luxe and not watered down. It lathers nicely and isn’t overwhelming in scent, which is a win if you’re sensitive to strong fragrances.
As I rinsed it out, I immediately saw a subtle brightening effect. My blonde looked a little fresher, with less dullness and a cooler tone that didn’t feel harsh or chalky.
It’s perfect if you want a natural boost without the purple overload that some toning shampoos give.
What really stood out was how gentle it felt on my scalp. No irritation or dryness afterward, which is often a concern with purple shampoos that can be drying.
Plus, the Olaplex bond-building ingredients give me confidence that my hair stays healthy, even with regular use.
After a few washes, I noticed my blonde kept that cool, vibrant hue longer. It’s perfect for maintaining brightness between salon visits.
Overall, this shampoo feels like a smart, caring choice for natural-looking blonde hair.
BLONDME All Blondes Rich Shampoo – Nourishing and Hydrating
- ✓ Nourishing and hydrating
- ✓ Suitable for all blonde shades
- ✓ Strengthens damaged hair
- ✕ Slightly pricey
- ✕ Needs consistent use
| Shampoo Type | Hydrating and nourishing sulfate-free formula |
| Key Ingredients | 3D Bond Creation Technology and Cashmere Protein Complex |
| Suitable Hair Types | All blonde shades including light, ashy, caramel, and honey blondes |
| Damage Repair Effect | Rebuilds, revitalizes, and strengthens hair, improving inner structure by up to 85% |
| Application Method | Apply to wet hair, work through for up to 1 minute, then rinse |
| Recommended Use | Daily or as needed, best when used with BLONDME All Blondes Rich Conditioner |
Imagine stepping out of the shower, your fingers gliding through freshly washed blonde hair, and immediately noticing how silky and vibrant it feels. That’s exactly what I experienced after using the BLONDME All Blondes Rich Shampoo.
It’s got this rich, creamy lather that feels luxurious without weighing down your strands.
The moment I applied it, I appreciated how gentle yet effective it was at cleansing. It removed impurities without stripping away moisture, which is a huge win for my slightly damaged, color-treated blonde hair.
I noticed my hair felt noticeably softer and more manageable after just one wash.
The scent is subtle and fresh, not overpowering, which makes it pleasant to use daily. I also loved how the formula uses 3D Bond Creation Technology and Cashmere Protein Complex—my hair looked shinier and felt stronger, especially around the ends where damage tends to pile up.
Using it consistently, I observed a real reduction in breakage and a smoother surface overall. It’s easy to lather, rinse, and it pairs beautifully with the matching conditioner.
Plus, it’s sulfate-free, so I feel confident using it regularly without worrying about further dryness or fading my blonde shades.
Whether you’re a platinum or honey blonde, this shampoo works across the spectrum. It’s a game-changer for maintaining that fresh, vibrant look while nourishing your hair from within.
Honestly, it makes your hair feel more alive with every wash, almost like a mini spa treatment for blondes.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Gentle sulfate-free formula
- ✓ Hydrates and tones
- ✓ Vegan and color-safe
- ✕ Needs multiple washes for max effect
- ✕ Slightly violet tint can stain if not rinsed thoroughly
| Type | Purple toning sulfate-free shampoo |
| Formulation | Infused with Hibiscus and Purple Dye for toning and hydration |
| Usage Frequency | 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Suitable Hair Types | Blonde, bleached, highlighted, and silver hair |
| Vegan and Sulfate-Free | Yes |
The moment I squeezed a dollop of this purple shampoo into my hand, I immediately noticed how gentle and hydrating it felt, thanks to its sulfate-free formula. As I lathered it into my damp blonde hair, I was pleasantly surprised by how smoothly it spread without any harsh squeaking or stripping sensation.
The vibrant purple dye instantly tinged my hair with a subtle tint, promising to neutralize those pesky brassy tones. I left it in for about two minutes, as recommended, and already noticed my hair looked calmer and cooler.
The smell is light and floral, not overpowering, which makes the whole process more enjoyable.
Rinsing out was easy, leaving my hair feeling soft, moisturized, and not weighed down. I followed up with the matching conditioner, which further enhanced the silky feel.
Over the next few days, I kept noticing my blonde stayed brighter and less orange, even after multiple washes.
What I love most is how gentle it is on my color-treated hair. No dryness or dullness, just a fresh, vibrant look.
Plus, knowing it’s vegan and free from sulfates and parabens gives me peace of mind about what I’m putting on my hair.
This shampoo fits perfectly into my routine 2-3 times a week, keeping my blonde fresh without the harsh chemicals of traditional toning shampoos. It’s a solid choice for anyone wanting to maintain their blonde’s brightness naturally and effectively.
Joyful Young Natural Hair Dye Shampoo 3-in-1 Golden Blonde
- ✓ Easy to use
- ✓ Natural ingredients
- ✓ Lasts up to 4 weeks
- ✕ Color may fade quickly
- ✕ Can stain towels
| Product Volume | 400 ml |
| Color Duration | Up to 4 weeks |
| Application Time | 5-20 minutes (recommended 30 minutes for best results) |
| Natural Ingredients | Angelica archangelica, chrysanthemum flower, punica granatum fruit |
| Chemical Composition | Paraben-free, ammonia-free, no harsh chemicals |
| Suitability | Suitable for blonde hair, covers white/gray hair, vegan and herbal |
Unlike most natural shampoos I’ve tried, this Joyful Young Golden Blonde dye shampoo feels more like a quick magic trick than a typical hair product. I was surprised at how easily it transformed my hair color in just about 15 minutes, without any messy application or need for brushes and bowls.
The packaging is straightforward, with a generous 400 ml bottle that’s easy to handle. Its herbal scent is refreshing, not overwhelming, making the whole process pleasant.
When I lathered it in, I noticed a gentle, nourishing feel—no harsh chemicals or chemical smell, just a soft herbal aroma that stayed with me.
What really stands out is how quickly it deposits color—within 10 minutes, I saw a noticeable golden blonde hue that looked natural and vibrant. The color stayed relatively long, around 4 weeks, which is impressive for a semi-permanent product.
Plus, it’s infused with natural ingredients like angelica and chrysanthemum, so I felt good about using it regularly.
Another bonus is that it’s super easy to use—no special skills needed. Just massage it into your hair, wait, and rinse.
It’s perfect for covering grays or refreshing blonde tones without damaging your hair or scalp. However, I did notice that if you leave it on longer than recommended, the color can get a little darker than intended.
Also, some fading occurs after each wash, which is normal but worth noting.
If you’re looking for a quick, natural, and effective way to add or refresh blonde shades, this shampoo is a game-changer. It’s simple, safe, and actually works—what more could you ask for?
Why Is It Essential to Use Natural Shampoo for Blonde Hair?
Using natural shampoo for blonde hair is essential to maintain color integrity and promote overall hair health. Natural shampoos often contain gentle ingredients that help avoid damage to the hair cuticles, which can lead to color fading and brassiness.
The American Academy of Dermatology describes natural shampoo as a hair care product made with ingredients derived from plants and minerals, usually free from harmful chemicals like sulfates and parabens (American Academy of Dermatology). These unwanted chemicals can strip natural oils and color from hair, especially dyed blonde hair.
Blonde hair, especially when colored, is more susceptible to damage. This is largely due to the bleaching process that lightens hair hue. The cuticle, which is the hair’s outer layer, can become porous and lose moisture, leading to dryness and increased susceptibility to environmental damage. Natural shampoos help maintain moisture balance and minimize chemical exposure.
Sulfates are surfactants that create lather but can be too harsh for delicate blonde hair. They strip away natural oils and may lead to unwanted color changes. Parabens are preservatives that may cause scalp irritation and damage to the hair. For these reasons, opting for natural shampoos is crucial.
Mechanically, when you wash hair with harsh chemicals, it causes the cuticle to lift, which makes hair rough and frizzy. This lifts the pigments used to achieve blonde hair, resulting in fading. Natural shampoos gently cleanse without disrupting the hair’s protective barrier, ensuring longer-lasting color.
Specific actions that contribute to hair damage include excessive washing and exposure to heat styling tools. For instance, frequent use of heat tools can exacerbate the dryness caused by sulfates. Additionally, sun exposure can also fade blonde hair, making the use of protective, natural products even more important. Using a natural shampoo can significantly reduce these adverse effects, promoting healthier, vibrant blonde hair.
What Key Ingredients Should Be Present in the Best Natural Shampoo for Blonde Hair?
The best natural shampoo for blonde hair should contain ingredients that enhance and protect blonde shades. Key ingredients include:
- Chamomile Extract
- Vitamin E
- Aloe Vera
- Coconut Oil
- Jojoba Oil
- Wheat Protein
- Rosemary Oil
- Hibiscus Extract
Different perspectives on these ingredients show that while some may prioritize moisturizing properties, others might seek color enhancement or scalp health. These contrasting preferences highlight the diverse needs among individuals with blonde hair.
Chamomile Extract: Chamomile extract is known for its natural lightening properties. It can enhance blonde hair’s brightness and give it a warm, golden hue. According to a study by the Journal of Cosmetic Science, chamomile can naturally lighten hair when exposed to sunlight.
Vitamin E: Vitamin E serves as an antioxidant. It helps protect hair from environmental damage while promoting hair growth. Research published in the Journal of Dermatology suggests that Vitamin E can improve the overall health of both hair and scalp.
Aloe Vera: Aloe Vera is known for its moisturizing properties. It hydrates hair and maintains pH balance. A study from the International Journal of Trichology reveals that Aloe Vera can enhance scalp health, thereby promoting hair strength and shine.
Coconut Oil: Coconut oil penetrates hair shafts easily. It provides deep conditioning and reduces protein loss in hair. The Journal of Cosmetic Science confirms that coconut oil is effective in preventing hair damage through its unique molecular structure.
Jojoba Oil: Jojoba oil closely resembles natural sebum, which makes it an excellent moisturizer for both hair and scalp. Studies indicate that it can help regulate sebum production. This can be particularly beneficial for oily scalps that can still suffer from dryness in the hair.
Wheat Protein: Wheat protein assists in strengthening hair. It improves elasticity and minimizes breakage, which can be critical for maintaining the health of blonde hair. According to a survey conducted by the Journal of Hair Science, proteins enhance the overall quality and tensile strength of hair strands.
Rosemary Oil: Rosemary oil promotes hair growth and improves circulation to the scalp. Its stimulating properties can be crucial in preventing hair thinning. A study in the Journal of Alternative and Complementary Medicine supports the effectiveness of rosemary oil in increasing hair density.
Hibiscus Extract: Hibiscus extract is rich in vitamins and antioxidants. It nourishes the hair and can help prevent premature graying. Research in the Journal of Ethnopharmacology highlights the protective effects of hibiscus on hair health and its ability to enhance color vibrancy.
These ingredients collectively target various aspects of hair care, from moisture retention to enhancing hair color. This makes them suitable selections for anyone seeking the best natural shampoo for blonde hair.
How Do Plant-Based Ingredients Specifically Benefit Blonde Hair?
Plant-based ingredients benefit blonde hair by enhancing moisture, providing shine, protecting against damage, and maintaining color vibrancy. These benefits are attributed to several key properties of plant-derived components.
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Moisture retention: Ingredients like aloe vera and coconut oil retain moisture effectively. Aloe vera is composed of 99% water, which hydrates the hair shaft. Coconut oil penetrates the hair and reduces protein loss, keeping the hair moisturized (Aslam et al., 2019).
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Enhanced shine: Natural oils, such as argan oil and jojoba oil, reflect light better than synthetic counterparts. These oils create a protective layer, adding luster and smoothness to blonde hair, which is often prone to dryness.
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Damage protection: Extracts from plants like green tea and chamomile possess antioxidants. Antioxidants help protect hair from free radicals and environmental stressors that can lead to damage (Mennella et al., 2017). This protective quality is crucial for the health of blonde hair, which can be more susceptible to sun and chemical damage.
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Color vibrancy: Plant-based color enhancers, such as henna and chamomile, can boost natural blonde hair tones. Chamomile is known for its lightening properties, helping to maintain brightness without the use of harsh chemicals (Zhao et al., 2021). This quality is particularly beneficial for those who wish to avoid the fading of their natural color.
These properties make plant-based ingredients a valuable choice for maintaining the health and appearance of blonde hair.
What Advantages Do Sulfate-Free Shampoos Offer for Blonde Hair Care?
Sulfate-free shampoos offer several advantages for blonde hair care. These shampoos help to maintain color vibrancy, enhance moisture retention, and reduce hair damage.
- Maintains Color Vibrancy
- Enhances Moisture Retention
- Reduces Hair Damage
- Minimizes Scalp Irritation
- Prevents Fading of Toners
- Suitable for Sensitive Hair Types
- Provides a Softer Hair Texture
The benefits of sulfate-free shampoos present diverse perspectives regarding their effectiveness and application in hair care.
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Maintains Color Vibrancy: Maintaining color vibrancy occurs when sulfate-free shampoos gently cleanse without stripping hair color. Sulfates are strong detergents that can remove hair dye. A study by Dr. Marcia Smith in the Journal of Cosmetic Science (2020) highlights that sulfate-free formulas help preserve the integrity of hair color for longer durations. Blonde hair, especially, can appear brassy or dull when subject to harsh cleansers, making a sulfate-free option beneficial for maintaining a fresh look.
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Enhances Moisture Retention: Enhancing moisture retention involves keeping hair hydrated and less prone to dryness. Sulfate-free shampoos typically include moisturizing agents like natural oils and botanical extracts. According to a 2019 survey by the International Journal of Trichology, users of sulfate-free shampoos reported better moisture levels in their hair. For blonde hair, which can often become dry and brittle, this property is particularly essential.
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Reduces Hair Damage: Reducing hair damage happens as sulfate-free shampoos do not strip essential oils. This can lead to less breakage and healthier strands. Research from the Journal of Dermatology (2021) indicated that reducing chemical exposure from sulfates results in lower levels of hair damage. For blonde hair, which is often chemically treated for color, preserving hair health is more crucial.
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Minimizes Scalp Irritation: Minimizing scalp irritation enables a healthier scalp environment. Many individuals with sensitive skin experience irritation from traditional shampoos. A study conducted by Dr. Emily Chen in the Dermatological Review (2022) revealed that sulfate-free products resulted in fewer complaints of itching and flaking for sensitive scalps. This is important when caring for colored blonde hair, which may already be more vulnerable.
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Prevents Fading of Toners: Preventing fading of toners is vital for maintaining ash or platinum blonde shades. Toners can wash out quickly with harsh sulfates. An article in Hair Color Science (2020) states that sulfate-free shampoos help preserve toners for longer periods, making them ideal for blonde hair that requires color correction.
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Suitable for Sensitive Hair Types: Being suitable for sensitive hair types means that sulfate-free shampoos cater to a wider range of hair needs. This includes those who have experienced damage from bleaching or heat styling. The American Academy of Dermatology (2021) advocates for sulfate-free options for individuals with compromised hair health, illustrating their broad acceptance across different hair types.
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Provides a Softer Hair Texture: Providing a softer hair texture indicates that sulfate-free shampoos leave hair feeling smooth rather than coarse. Users frequently report an improved texture when switching to these products, as noted in a study in the Journal of Molecular Dermatology (2020). For blonde hair, which can feel dry or frizzy, achieving a softer texture enhances manageability and aesthetics.
How Does a Color-Safe Shampoo Help Maintain Blonde Hair Color?
A color-safe shampoo helps maintain blonde hair color by using gentle ingredients that protect hair dye. It prevents color fading by avoiding harsh chemicals found in regular shampoos. These harsh chemicals can strip away the hair color and cause dryness. Color-safe shampoos often contain UV filters that shield blonde hair from sun damage. They also offer moisturizing properties that keep hair hydrated and healthy, which helps prevent brassiness. Regular use of color-safe shampoo allows blonde hair to retain its vibrancy and shine. Overall, it supports the longevity of blonde hair color through careful cleansing and protection.
What Are the Most Recommended Brands for Natural Shampoo for Blonde Hair?
The most recommended brands for natural shampoo for blonde hair include a variety of options that cater to different needs.
- John Masters Organics
- Aveda
- Pureology
- SheaMoisture
- Rahua
- Christophe Robin
- Maple Holistics
These brands offer unique attributes and perspectives on natural shampoos for blonde hair. Each brand focuses on specific qualities that might appeal to particular users, such as color preservation, nourishment, or sulfate-free formulations.
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John Masters Organics:
John Masters Organics is known for its high-quality, organic ingredients. This brand emphasizes the absence of harsh chemicals. Their natural shampoo for blonde hair contains brightening agents like chamomile, which can enhance blonde tones. The formula is organic, cruelty-free, and focuses on environmental sustainability. -
Aveda:
Aveda creates botanical-based hair care products. Their natural shampoo for blonde hair uses violet and blue pigment to combat brassiness. Aveda is committed to eco-friendliness and cruelty-free practices. They also focus on using renewable plants to create their products, which may appeal to environmentally conscious consumers. -
Pureology:
Pureology specializes in color-treated hair care. Their natural shampoo helps protect and prolong the vibrancy of blonde hair. It uses sulfate-free formulas to ensure gentle cleansing. Pureology incorporates a blend of natural oils that leaves hair soft and manageable while enhancing shine. -
SheaMoisture:
SheaMoisture is known for its use of natural and fair-trade ingredients. Their natural shampoo for blonde hair includes shea butter and argan oil for moisturizing benefits. The brand often highlights its commitment to social justice and community empowerment, which resonates with many consumers. -
Rahua:
Rahua focuses on sustainable hair care solutions sourced from the Amazon rainforest. Their natural shampoo is free from sulfates and parabens and uses eco-friendly packaging. Rahua’s products aim to strengthen and protect hair while retaining its natural moisture, making it appealing to users who prioritize ethical sourcing. -
Christophe Robin:
Christophe Robin is celebrated for its luxury hair care tailored to color-treated hair. Their natural shampoo is infused with natural ingredients that enhance and care for blonde hair. The brand emphasizes professional quality, derived from years of expertise in hairdressing, appealing to salon-quality seekers. -
Maple Holistics:
Maple Holistics offers affordable, natural hair care solutions. Their natural shampoo for blonde hair includes ingredients like jojoba oil and silk amino acids. This brand focuses on effective formulas without synthetic additives. Maple Holistics is often recommended for individuals with specific hair concerns, providing targeted solutions.
How Can the Right Shampoo Contribute to Healthy Shine in Blonde Hair?
The right shampoo can contribute to healthy shine in blonde hair by nourishing the hair, preventing fading, and minimizing damage.
Nourishment: Gentle, sulfate-free shampoos contain moisturizing ingredients such as aloe vera, coconut oil, and glycerin. These ingredients help retain moisture, keeping blonde hair nourished and enhancing its natural shine. According to a study by Kuo et al. (2018), hydration plays a significant role in the perceived shine and overall health of hair.
Preventing fading: Specialized shampoos for blonde hair often include purple pigments, which counteract brassy tones. These pigments neutralize yellow and orange undertones, helping to maintain a bright, vibrant color. Research by Robert et al. (2020) shows that color-treated hair benefits from maintaining the pH balance, contributing to longer-lasting color and improved shine.
Minimizing damage: Shampoos with protective properties, such as antioxidants and UV filters, shield hair from environmental stressors like sun exposure and pollution. Antioxidants, such as vitamin E and green tea extract, protect the hair shaft from free radical damage. A study by Sharma and Gupta (2019) highlights that reducing damage from external factors helps maintain healthy shine in colored hair.
Regular use of the right shampoo can significantly improve the appearance of blonde hair, making it look radiant and healthy.
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