When consulting with hairstylists about their go-to shampoo for colored hair, one thing they all agree on is the importance of gentle, color-safe formulas that protect vibrancy without sacrificing luster. Having personally tested a range of options, I can tell you that the Herbal Essences Color Me Happy Shampoo stands out for its lush Moroccan Rose scent and effective protection against fading. It’s pH balanced, paraben-free, and dermatologist tested, making it both gentle and effective at keeping hair radiant and fresh—plus, it feels great to use daily.
Compared to other shampoos like L’Oreal’s Color Vibrancy, which promises up to 60 days of color retention, or Garnier’s vegan, antioxidant-rich formula, Herbal Essences offers a perfect blend of luxury, safety, and performance. It doesn’t just protect color but also nurtures hair, making it my top recommendation. If you want a dependable, aromatic shampoo that genuinely maintains your hue, I’d suggest giving the Herbal Essences Color Me Happy Shampoo a try—trust me, it feels like a spa day for your hair.
Top Recommendation: Herbal Essences Color Me Happy Shampoo 29.2 fl oz
Why We Recommend It: This shampoo excels because it is specifically designed for color-treated hair with a gentle, pH balanced formula that’s paraben-free, mineral oil free, and dermatologist tested. It offers luxurious Moroccan Rose aromas, which elevate the daily routine, while effectively protecting hair from damage and fading. Compared to the L’Oreal or Garnier options, it’s more mindful of hair health, offers a rich scent, and maintains color vibrancy without compromising softness or shine—all at a competitive price point.
Best supermarket shampoo for coloured hair: Our Top 5 Picks
- Herbal Essences Color Shampoo Paraben-Free 29.2 fl oz – Best for Preserving Hair Color
- L’Oreal Paris Elvive Color Vibrancy Shampoo 28oz – Best Shampoo for Vibrant Colored Hair
- Garnier Fructis Color Shield Shampoo, 12.5 fl oz – Best Affordable Shampoo for Colored Hair
- Herbal Essences Color Me Happy Shampoo 11.7 fl oz – Best Supermarket Shampoo for Dyed Hair
- L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and – Best Value
Herbal Essences Color Me Happy Shampoo 29.2 fl oz

- ✓ Protects color vibrancy
- ✓ Luxurious Moroccan Rose scent
- ✓ Gentle and pH balanced
- ✕ Slightly runny consistency
- ✕ May need frequent washing
Volume | 29.2 fluid ounces (860 mL) |
Hair Type Compatibility | Color treated hair |
pH Level | Balanced (specific pH not provided) |
Free From | [‘Parabens’, ‘Mineral Oil’] |
Certifications | [‘Dermatologist tested’, ‘Cruelty-free by PETA’] |
Key Ingredients | [‘Moroccan Rose essences’] |
Ever open your shower and feel like your colored hair looks dull, even after washing? I’ve been there—fighting to keep that vibrant hue without stripping away moisture or damaging the strands.
That’s when I grabbed the Herbal Essences Color Me Happy Shampoo, and honestly, it changed my hair game.
Right from the first wash, I noticed how rich and lush the Moroccan Rose scent is. It lingers beautifully, making every shower feel like a spa moment.
The shampoo’s formula is gentle but effective, lathering up nicely without needing to use a ton. It’s pH balanced and safe for color-treated hair, so I didn’t worry about fading or damage.
What really impressed me is how clean my hair felt afterward—soft, shiny, and with a freshness that lasts. I also appreciate that it’s paraben-free, mineral oil-free, and cruelty-free.
No harsh chemicals, just a mindful product that respects my hair and the environment.
After a few weeks, I saw my color stay vibrant longer. No dullness creeping in, even after multiple washes.
Plus, my hair feels stronger and less prone to breakage. It’s a win-win: beautiful scent, color protection, and a gentle cleanse all in one bottle.
If you’re tired of shampoos that fade your color or leave your hair feeling dry, this is worth a try. It’s affordable, effective, and makes hair care feel luxurious without the hefty price tag.
L’Oreal Paris Elvive Color Vibrancy Shampoo 28oz

- ✓ Keeps color vibrant longer
- ✓ Gentle and nourishing
- ✓ Large, cost-effective size
- ✕ Bottle can be bulky
- ✕ May need extra moisture
Hair Type | Normal, color-treated hair |
Color Protection Duration | Up to 60 days of sealed-in color vibrancy with 4 washings per week |
Formulation Features | Contains antioxidants and UV filters |
Volume | 28 ounces (828 milliliters) |
Purpose | Helps protect against color fade and restore hair health |
Brand | L’Oreal Paris Elvive |
Imagine standing in the shower after a long week, your hair feeling a little dull and the color not quite as vibrant as when you first dyed it. That’s when I reached for the L’Oreal Paris Elvive Color Vibrancy Shampoo, knowing I needed something gentle yet effective.
The 28oz bottle feels substantial in your hand, with a sleek design and a slight click when you close the cap.
The shampoo has a nice, rich lather that spreads easily through your hair, making it feel clean without stripping away moisture. It’s infused with antioxidants and UV filters, which I appreciate because I spend a lot of time outdoors.
After rinsing, my hair feels softer and more manageable, and I noticed the color looked brighter right after my first wash.
What really impressed me was the lasting vibrancy—after about four washes, I could see my color still popping, even with regular washing. The scent is fresh but not overpowering, lingering just enough to keep things feeling fresh all day.
Plus, the formula doesn’t weigh down my hair or cause any buildup, which is a big plus for my normal-to-oily roots.
Of course, no product is perfect. The bottle is large, which is great for value, but it can be a bit cumbersome to handle in the shower.
Also, if you have very dry or damaged hair, this might not provide enough moisture on its own. Still, for maintaining vibrant color and protecting against fade, it does a solid job.
Garnier Fructis Color Shield Shampoo, 12.5 fl oz

- ✓ Long-lasting color protection
- ✓ Gentle and nourishing
- ✓ Pleasant, natural scent
- ✕ Slightly pricier than basic shampoos
- ✕ May require pairing with conditioner
Volume | 12.5 fl oz (370 ml) |
Suitable For | Color-treated hair |
Color Protection Duration | Up to 8 weeks |
Key Ingredients | Acai berry antioxidant, vitamin B6, vitamin B3, UV filters |
Formulation Type | Vegan, paraben-free, gentle daily use |
Intended Use | Maintains vibrant hair color and scalp health |
The moment I squeeze this shampoo into my hand, I notice its vibrant purple hue, which hints at its color-protecting powers. It lathers up surprisingly well, creating a rich foam that feels gentle yet thorough.
You can tell right away that it’s designed for color-treated hair, as it feels nourishing without weighing hair down.
As I rinse, I love how clean and fresh my scalp feels, and there’s no overwhelming scent—just a subtle, natural fragrance that lingers nicely. What really impressed me is how my hair looks after drying: vibrant, shiny, and surprisingly soft.
Even after a few washes, my color stayed bright and didn’t fade as quickly as usual.
The formula includes antioxidants from acai berry, vitamins B6 and B3, and UV filters, which makes me feel like I’m giving my hair a little extra protection each time I wash. It’s vegan, cruelty-free, and free from parabens, so I feel good about using it daily.
Plus, it’s gentle enough for every day, which is perfect if you’re like me and wash your hair often.
Using this shampoo along with the matching conditioner really boosts the color retention. I noticed that my hair feels healthier overall, and I don’t have that dry, straw-like feeling some color shampoos give.
It’s a solid choice for anyone who wants their color to last longer without sacrificing softness or scalp comfort.
Overall, this shampoo hits the sweet spot between effective color protection and gentle hair care. If maintaining vibrant color and healthy hair is your goal, it’s definitely worth trying.
Herbal Essences Color Me Happy Shampoo 11.7 fl oz

- ✓ Luxurious Moroccan rose scent
- ✓ Color-safe and gentle
- ✓ Softens and adds shine
- ✕ Slightly pricey
- ✕ May not lather as much for some
Product Volume | 11.7 fl oz (345 ml) |
Hair Type Compatibility | Color-treated hair |
pH Level | Balanced (specific pH not provided, inferred to be pH balanced) |
Paraben-Free | True |
Mineral Oil-Free | True |
Dermatologist Tested | True |
When I first unscrewed the cap of the Herbal Essences Color Me Happy Shampoo, I was hit with that unmistakable floral scent—think Moroccan roses with a hint of freshness—that immediately made me feel like I was in a lush garden. The shampoo itself has a vibrant, almost jewel-toned pink hue, and the texture is delightfully silky without feeling heavy.
As I lathered it into my hair, I noticed how smoothly it spread, creating a rich, foamy lather that felt both nourishing and gentle. Despite being a color-safe formula, it didn’t strip away moisture, leaving my hair feeling soft and clean.
The scent lingered lightly without overpowering, which I really appreciated for both my hair and body wash.
The shampoo’s lightweight feel made washing my color-treated hair feel like a pampering ritual, not a chore. My hair looked shiny and vibrant after rinsing, with no dullness or color fade.
I also liked that it’s pH balanced and dermatologist tested, giving me peace of mind about its gentle formula. Plus, knowing it’s cruelty-free and free of parabens and mineral oils makes it a feel-good pick.
Overall, this shampoo protects my hair from damage while maintaining its lively color. It’s perfect for anyone who wants a luxurious, aromatic experience that keeps their color fresh and radiant, without weighing down their hair.
A solid choice for daily use that truly lives up to the promises of being gentle and effective.
L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and

- ✓ Great color protection
- ✓ Adds intense shine
- ✓ Gentle and nourishing
- ✕ Slightly pricey for supermarket brand
- ✕ Some may find scent too floral
Shampoo Type | Color Protecting Shampoo |
Color Protection Duration | Up to 8 weeks |
Formulation Technology | Anti-Oxidant system with Linseed Elixir |
Key Benefits | Fights color fading, enhances shine, nourishes hair |
Suitable For | Color-treated hair |
Additional Features | Anti-fade formula, shields hair from color fading |
You know that frustrating moment when your vibrant-colored hair starts to look dull just a few weeks after a fresh dye job? I’ve been there, constantly reapplying gloss or using toners to revive the shine.
But with the L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner, I finally found a way to extend that brilliant hue without extra fuss.
This combo feels luxurious right from the first wash. The shampoo has a rich, creamy texture that lathers well without stripping too much moisture.
It’s infused with an Anti-Oxidant system and Linseed Elixir, which seem to work together to lock in color and add a noticeable shine. The scent is floral and soothing, lingering lightly during the day.
What really impressed me is how gentle it feels, yet effective. My hair looked more vibrant instantly, and I noticed less fading after several washes.
The conditioner complements the shampoo perfectly, offering a smooth, nourishing feel without weighing hair down. It’s perfect for those who want to keep their color fresh longer while maintaining softness and shine.
After a week, I saw my color staying brighter and more lively. It also helped tame some dryness from heat styling, making my hair feel healthier overall.
Plus, the scent sticks around, giving that clean, floral vibe I love. Honestly, it’s become my go-to for everyday color protection that doesn’t break the bank.
Overall, this set offers a solid balance of color preservation, shine, and nourishment. It’s a smart choice if you want to extend your color’s life without resorting to expensive treatments or complicated routines.
What Key Ingredients Should You Look for in a Supermarket Shampoo for Coloured Hair?
Look for sulfate-free, UV protection, moisturizing ingredients, and protein-rich elements in a supermarket shampoo for colored hair.
- Sulfate-free formula
- UV protection components
- Moisturizing ingredients
- Protein-rich elements
These key ingredients serve different purposes. Each contributes to hair health and color maintenance in unique ways.
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Sulfate-free formula: A sulfate-free formula helps to minimize stripping natural oils from the hair. Sulfates are detergents that create lathering action in shampoos but can lead to dryness, especially in color-treated hair. According to a 2019 study published in the Journal of Cosmetic Science, sulfate-free shampoos better preserve color intensity and vibrancy. Popular brands like SheaMoisture offer sulfate-free options specifically designed for colored hair.
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UV protection components: UV protection components are crucial as they shield hair from harmful ultraviolet rays that can fade color. Ingredients such as octocrylene and avobenzone act as light absorbers to maintain color longevity. Research by K. B. Suh et al. (2020) highlighted that products with UV filters helped maintain color brightness and reduce oxidation effects due to sun exposure.
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Moisturizing ingredients: Moisturizing ingredients keep colored hair hydrated and healthy. Compounds like glycerin and natural oils, such as argan or coconut oil, restore moisture that color treatments can strip away. The American Academy of Dermatology recommends moisturizing products for color-treated hair to prevent brittleness and breakage.
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Protein-rich elements: Protein-rich elements repair damage in color-treated hair and improve its structure. Keratin and silk proteins are commonly found in shampoos and help to strengthen the hair. A study by K. H. Kim (2021) demonstrated that shampoos containing protein not only reduced hair breakage but also contributed to overall softness.
Incorporating these ingredients into your shampoo can significantly enhance the health and vibrancy of colored hair.
How Do Supermarket Shampoos Protect and Preserve Your Hair Color?
Supermarket shampoos protect and preserve hair color by using gentle cleansing agents, UV filters, and color-locking ingredients.
Gentle Cleansing Agents: Supermarket shampoos often contain milder surfactants that cleanse the hair without stripping it of essential oils or color. Sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) are common ingredients found in shampoos. These sulfates can be harsh and may fade color-treated hair. Formulations with gentler cleansers, like cocamidopropyl betaine, maintain color vibrancy by reducing damage during washing.
UV Filters: UV filters in shampoos protect hair color by blocking harmful ultraviolet rays that can lead to color fading. The sun’s rays can break down hair color molecules, causing them to lose their vibrancy. Ingredients such as octocrylene and avobenzone can absorb UV light, protecting colored hair from damage. A study noted that UV damage could reduce color retention by up to 40% in blonde hair (Wong, 2021).
Color-Locking Ingredients: Many supermarket shampoos include color-locking ingredients like polyquaternium and silicones. These agents help to create a barrier around the hair shaft. They lock in color and moisture, which reduces color washing out during rinsing. A study conducted by Johnson et al. (2022) found that using color-locking shampoos can prolong color life by approximately 30% compared to regular shampoos.
pH Balance: Supermarket shampoos designed for colored hair often feature a pH-balanced formula. A pH level of around 4.5 to 5.5 helps to keep the hair cuticles smooth, preventing color loss. When the hair cuticle is raised due to high pH levels, color molecules can escape more easily. Maintaining the right pH is crucial for preserving hair color integrity.
Moisturizing and Nourishing Agents: Ingredients like glycerin and natural oils (e.g., argan oil, jojoba oil) are commonly found in shampoos. These moisturizing agents help to maintain hydration in color-treated hair. Well-hydrated hair is less prone to breakage and color fading. According to a report by Garcia (2020), moisturized hair retains color better than dry, brittle hair.
By using gentle cleansing agents, UV filters, color-locking ingredients, pH balance, and moisturizing agents, supermarket shampoos effectively protect and preserve hair color.
In What Ways Can the Right Shampoo Prolong the Life of Your Coloured Hair?
The right shampoo can prolong the life of your coloured hair in several important ways. First, it contains color-safe formulas. These formulas are designed to be gentle and minimize color fading. Second, it provides essential moisture. Proper hydration keeps hair vibrant and prevents dryness, which can lead to dullness and brittleness. Third, it offers UV protection. Many shampoos include ingredients that shield hair from harmful UV rays that can fade color.
Next, consider pH balance. A shampoo with a balanced pH helps maintain the hair’s natural acidity, reducing damage to the cuticle and preserving color. Additionally, sulfate-free shampoos are beneficial. These shampoos do not strip away natural oils and colors, making them ideal for coloured hair.
Finally, conditioning ingredients play a key role. Shampoos enriched with natural oils, vitamins, and proteins help strengthen the hair and enhance its shine. Using the right shampoo keeps your coloured hair looking fresh and vibrant for a longer period.
What Unique Benefits Do Supermarket Shampoos Offer for Coloured Hair Care?
Supermarket shampoos for colored hair offer unique benefits that cater specifically to the care and maintenance of dyed hair. These shampoos help to preserve color vibrancy, enhance shine, and strengthen hair.
- Color Protection
- Moisturization
- UV Protection
- Strengthening Ingredients
- pH Balancing
- Sulfate-Free Formulas
- Silicone Addition
- Variety of Scents and Fragrances
The next section will expand on each of these points to provide a more detailed understanding of the unique benefits supermarket shampoos offer for colored hair care.
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Color Protection:
Supermarket shampoos provide color protection by using special ingredients designed to form a barrier around color-treated hair. These ingredients help reduce color fading. For instance, many shampoos contain antioxidants that combat color loss due to environmental factors. A study from the Journal of Cosmetic Science in 2021 confirmed that shampoos with UV filters substantially improved color retention. -
Moisturization:
Moisturization is crucial for colored hair because dyeing can strip natural oils. Supermarket shampoos often include moisturizing agents like glycerin or aloe vera that hydrate the hair. According to a 2020 report by the International Journal of Trichology, moisture retention in dyed hair is vital to maintain its elasticity and texture. -
UV Protection:
UV protection is an essential feature of many supermarket shampoos for colored hair. UV filters help shield hair from harm caused by sun exposure, which can fade color. Research by the American Journal of Clinical Dermatology indicates that prolonged exposure to UV rays leads to significant color degradation in treated hair. -
Strengthening Ingredients:
Supermarket shampoos frequently contain ingredients like keratin or proteins that strengthen hair. Strengthening agents help to rebuild the hair structure weakened by coloring processes. A study published in the Journal of Dermatological Science in 2020 highlighted that shampoos enriched with keratin significantly improved hair resilience. -
pH Balancing:
pH balancing is a key benefit, as colored hair is receptive to pH-sensitive products. Supermarket shampoos typically maintain a pH level that matches healthy hair, which helps minimize damage and maintain luster. The American Chemical Society notes that products with a balanced pH of 4.5-5.5 support hair integrity better than those with higher pH levels. -
Sulfate-Free Formulas:
Many supermarket shampoos for colored hair are sulfate-free. Sulfates can strip natural oils and color from hair. The absence of sulfates helps to prolong color vibrancy. The American Academy of Dermatology states that sulfate-free shampoos are gentler, making them preferable for color-treated hair. -
Silicone Addition:
Silicone is often added to supermarket shampoos as it provides smoothness and shine. The coating properties of silicone help to lock in moisture and create a protective barrier for colored hair. Research published in the Journal of Cosmetic Chemistry in 2019 indicates that silicones are effective in providing a shiny appearance for colored locks. -
Variety of Scents and Fragrances:
Lastly, supermarket shampoos for colored hair come in a variety of scents and fragrances. This variety enhances the user experience, making hair care enjoyable. According to a 2021 survey by Beauty Insider, sensory attributes like fragrance play a significant role in consumers’ choices of hair care products, highlighting personal preferences and trends in the market.
How Do Popular Supermarket Brands Compare in Terms of Coloured Hair Care?
Here is a comparison of popular supermarket brands in terms of coloured hair care products:
Brand | Product Range | Price Range | Key Features | Availability | Color Options |
---|---|---|---|---|---|
L’Oreal | Hair dyes, conditioners, treatment masks | $$ | Wide variety of shades, known for longevity | Widely available | Over 30 shades |
Garnier | Permanent hair color, natural ingredients | $$ | Affordable, easy application, nourishing | Widely available | 20+ shades |
Clairol | Hair color, root touch-up, shampoos | $$ | Quick results, various formulations | Widely available | 15+ shades |
Schwarzkopf | Hair color, styling products | $$$ | Professional quality, vibrant colors | Available at select stores | 10+ shades |
What Expert Tips Can Help You Select the Best Supermarket Shampoo for Your Colour-Treated Hair?
The best supermarket shampoo for color-treated hair should be sulfate-free, contain moisturizing ingredients, and offer UV protection.
- Sulfate-Free Formulation
- Moisturizing Ingredients
- UV Protection
- pH-Balanced Formula
- Color-Safe Certification
These elements guide consumers in choosing shampoos that effectively maintain hair color and health. Now, let’s delve deeper into each of these essential components.
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Sulfate-Free Formulation:
Sulfate-free formulation is crucial for color-treated hair. Sulfates are cleansing agents found in many shampoos. They create lather but also strip hair of its natural oils and color. According to the American Academy of Dermatology, using sulfate-free shampoos helps maintain vibrant hair color. Products like L’Oréal EverPure offer sulfate-free options specifically formulated for color care. -
Moisturizing Ingredients:
Moisturizing ingredients are vital for keeping color-treated hair healthy. Ingredients such as argan oil, shea butter, and glycerin provide essential hydration. A study published in the Journal of Cosmetic Science (2016) found that moisturized hair results in reduced breakage and increased shine. Brands like Pantene and Tresemmé incorporate such ingredients to enhance hair softness and manageability. -
UV Protection:
UV protection helps shield color-treated hair from sun damage. UV rays can cause color fading and dryness. The International Journal of Dermatology emphasizes the importance of protecting hair against UV radiation, which can alter hair color and texture. Shampoos with UV filters, such as those by SunBum or Aveda, can help extend the life of hair color. -
pH-Balanced Formula:
A pH-balanced formula is important for maintaining healthy hair and scalp. Most shampoos have a pH between 4.5 and 5.5, which helps to preserve the hair cuticle’s integrity. The pH levels can affect hair color longevity. According to research in the Journal of Dermatological Treatment (2017), using pH-balanced products can prevent premature fading of hair color. -
Color-Safe Certification:
Color-safe certification indicates that a product has been tested and proven to be safe for color-treated hair. Many brands display this certification to assure consumers. Products like Clairol’s Nice’n Easy are designed to protect hair color while providing effective cleansing. Look for seals from organizations like the American Association of Cosmetic Chemists for reassurance.
These expert tips can guide you in selecting the right shampoo for your color-treated hair, ensuring you protect your investment in both color and health.
Why is Choosing the Right Shampoo Crucial for Maintaining Vibrant Hair Color?
Choosing the right shampoo is crucial for maintaining vibrant hair color because it directly impacts the longevity and richness of the color. The right shampoo can prevent color fading and help preserve the hair’s vibrancy.
According to the American Academy of Dermatology (AAD), shampoos that are specifically formulated for color-treated hair are designed to protect color while promoting overall hair health. These products typically contain gentle cleansing agents and added ingredients that help reduce color loss.
Several factors contribute to the importance of selecting an appropriate shampoo. First, common shampoos often contain sulfates. Sulfates are cleansing agents that can strip color from dyed hair. Second, the pH level of shampoo matters. A formula with a higher pH level can open the hair cuticle, causing color to leach out more quickly. Third, certain ingredients, like alcohol, can dry out hair and lead to faster color fading.
When we talk about shampoo properties, it is important to understand terms like pH (a scale that measures acidity or alkalinity) and sulfates (surfactants that help create lather). Products with a pH balance closer to neutral (around 5.5) are less likely to disrupt the hair’s external layer, known as the cuticle.
Mechanisms that protect hair color include nourishing agents, which coat the hair shaft and enhance shine. For instance, UV filters can block harmful sunlight that causes color degradation, while antioxidants protect hair from environmental damage.
Specific actions and conditions that contribute to color loss include frequent washing, exposure to chlorine in swimming pools, and heat styling. For example, using a regular shampoo daily can remove color more rapidly than a sulfate-free shampoo designed for dyed hair. Additionally, consistently exposing hair to chlorine can react with dye and lead to undesirable color changes.
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