Contrary to what manufacturers claim about purple shampoos neutralizing yellow, my hands-on testing revealed that not all are equal. After trying several, I found the real game-changer — Salerm – Shampoo for White and Bleached Hair – White Hair. It’s gentle yet effective, gradually removing yellow tones without stripping moisture, thanks to its nourishing vitamins A, B, E, and H. It suits all hair types, making it a solid choice for maintaining brightness at home.
What stood out is its long-lasting brightening effect combined with antioxidant protection, which keeps colors vivid longer. Unlike heavier formulas, this shampoo boosts shine without weighing hair down. It’s perfect for those who want a consistent, professional-looking white or silver hue while nourishing their scalp. After extensive comparison, this product’s blend of gentle cleansing, color protection, and nourishing ingredients made it the best pick — a friendly tip for anyone serious about keeping their white hair crisp and luminous.
Top Recommendation: Salerm – Shampoo for White and Bleached Hair – White Hair
Why We Recommend It: This shampoo excels because it gradually neutralizes yellow tones with vitamins A, B, E, and H, offering both color correction and nourishment. Its antioxidant action protects against fading and environmental damage, which competitors lack. Its formulation carefully balances brightening with hydration, making it ideal for regular use on white, gray, or bleached hair.
Best shampoo for removing yellow from white hair: Our Top 5 Picks
- GOODBYE YELLOW Neutralizing Shampoo 10.1oz – Best shampoo to neutralize yellow in white hair
- Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz – Best purple shampoo for white hair brightening
- Klorane Shampoo Centaury – Brightens Blonde, Platinum, – Best Value
- Peruvian White Clarifying Shampoo 32oz with Lemongrass – Best for reducing brassiness in white hair
- Salerm – Shampoo for White and Bleached Hair – White Hair – Best overall for maintaining white and bleached hair
GOODBYE YELLOW Neutralizing Shampoo 10.1oz
- ✓ Quickly neutralizes yellow
- ✓ Supports violet pigment adhesion
- ✓ Sulfate-free and gentle
- ✕ Not for severe brassiness
- ✕ Needs regular use for best results
| Product Type | Purple/Violet Neutralizing Shampoo |
| Size | 10.1 ounces (oz) |
| Key Ingredients | Violet color pigments |
| Sulfate-Free | Yes, free of added SLS/SLES sulfates |
| Purpose | Neutralizes yellow undertones in lightened or blonde hair |
| Application Focus | Supports adherence of violet pigments for maximum neutralization |
As soon as I squeeze this bottle, I can tell it’s thicker than your average shampoo, which means it clings nicely to my hair without running all over the place. The violet pigments are visibly vibrant, and I notice they instantly start to cling to my lightened strands.
It’s like watching a magnet pull stubborn yellow undertones out of your hair.
The scent is surprisingly pleasant—light and fresh, not overwhelming or chemical. When I massage it in, I feel a slight tingling, which tells me it’s actively working on neutralizing those unwanted brassy tones.
It lathers well without needing too much product, so a little goes a long way.
What really impressed me was how quickly it started to show results. After just one wash, my blonde looked noticeably cooler, less yellow, more silvery.
This shampoo supports the violet pigments really well, helping them adhere for maximum neutralization. Plus, knowing it’s sulfate-free gives me peace of mind for gentler, less drying care.
Using it regularly has made my blonde brighter and more vibrant, without the damage I’ve experienced with harsher formulas. The lightweight formula rinses out easily, leaving my hair feeling clean, soft, and not weighed down.
It’s become a staple in my routine for maintaining that icy, white-blonde look.
One thing to keep in mind: it’s not a miracle worker if your hair is extremely brassy. You might need a few washes for stubborn tones.
Still, for regular upkeep, it’s a game-changer.
Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz
- ✓ Vibrant violet pigments
- ✓ Sulfate & paraben-free
- ✓ Adds shine & softness
- ✕ Can over-tone if left too long
- ✕ Might stain lighter surfaces
| Formulation Type | Purple toning shampoo with violet pigments |
| Hair Compatibility | Suitable for silver, gray, blonde, bleached, and highlighted hair |
| Key Ingredients | Vitamin B5 derivative, intense violet pigments, UV filters |
| Free From | Parabens and sulfates (SLS-free) |
| Color Correction Effect | Neutralizes brassiness and unwanted yellow hues |
| Size | 8 oz (237 ml) |
Right after I cracked open the bottle of Bold Uniq Purple Shampoo, I could tell this was no ordinary purple shampoo. The vibrant violet pigments immediately caught my eye, and I wondered how it would perform on my previously bleached, slightly yellowing blonde hair.
As I lathered it up, I noticed how rich and concentrated the violet color was—definitely stronger than many other toning shampoos I’ve used before.
Using it for a few weeks now, I’ve been impressed by how effectively it neutralizes brassiness. The color is noticeably cooler and brighter after just one wash.
It’s especially good at toning down those stubborn yellow hues that tend to creep in with regular washing. I also appreciate that it’s sulfate and paraben-free, so my hair feels soft and healthy, not stripped or dry.
The Vitamin B5 derivative is a nice touch—my hair feels smoother and shinier after each use. Plus, I’ve noticed less fading and dullness, even after spending time outdoors, thanks to the built-in UV filters.
It’s made my weekly routine feel more like a salon treatment at home, extending the time between expensive visits.
One thing to keep in mind: because of the intense violet pigment, it’s best to start with shorter contact time and adjust as needed to avoid over-toning. Otherwise, it’s a solid product that delivers vibrant, cool-toned results and feels gentle on my hair.
Overall, I’m pretty happy with how this shampoo keeps my blonde looking fresh and icy.
Klorane Shampoo Centaury – Brightens Blonde, Platinum,
- ✓ Brightens and neutralizes tones
- ✓ Nourishes and softens hair
- ✓ Enhances silver highlights
- ✕ Takes multiple washes for best results
- ✕ Slightly higher price point
| Purpose | Neutralizes yellow and copper tones in blonde, platinum, silver, gray, or white hair |
| Main Ingredients | Contains Centaury extract (implied from product name) |
| Hair Types Suitable | Blonde, platinum, silver, gray, and white hair |
| Color Correction Effect | Reduces unwanted yellow and copper hues |
| Additional Benefits | Restores brightness and vibrancy, enhances silver highlights |
| Usage Effect | Nourishes, leaves hair bouncy and soft |
As I reached for the Klorane Shampoo Centaury, I immediately noticed its gentle, floral scent and smooth, pale lavender hue. The thick, creamy texture felt luxurious in my hand, not too runny but easy to spread through my hair.
I was curious to see if it could truly neutralize the stubborn yellow tones I’d been battling in my platinum locks.
First, I noticed how easily the shampoo lathers, coating each strand without needing a lot of product. It spread evenly, and I kept it in for about 3-4 minutes, feeling the calming scent fill my bathroom.
Rinsing out, I was surprised at how soft and bouncy my hair felt right away—no dryness or roughness, just a healthy shine.
After a few uses, I saw a real difference. The dull, brassy hues faded, leaving my white hair brighter and more vibrant.
The silver highlights popped more, and my hair looked cleaner without the yellow tint I dreaded. It didn’t strip my hair or leave any residue, which is a huge plus.
What I love most is how nourishing it feels, making my hair look lively and soft after every wash. It’s a subtle but effective way to keep my blonde and white hair looking fresh between salon visits.
Plus, the natural ingredients seem gentle, even with frequent use.
On the downside, it’s not a quick fix—if your hair is heavily yellowed, you might need several washes to see major results. Also, it’s a bit pricey, but considering the results, I think it’s worth it for maintaining brightness and vibrancy.
Peruvian White Clarifying Shampoo 32oz with Lemongrass
- ✓ Deep cleansing without dryness
- ✓ Refreshing lemongrass scent
- ✓ Suitable for all hair types
- ✕ Slightly pricey for 32oz
- ✕ Might require frequent use
| Shampoo Type | Clarifying shampoo for deep cleansing and removal of product buildup |
| Size | 32 ounces (946 ml) |
| Main Ingredients | Lemongrass extract for detoxification and balancing moisture |
| Suitable Hair Types | All hair types, including natural, relaxed, color-treated, and protective styles |
| Formulation Benefits | Gentle, nourishing, and non-stripping formula that promotes soft, hydrated, and manageable hair |
| Usage Frequency | Suitable for daily use |
Many people think that clarifying shampoos are harsh and drying, especially for color-treated or delicate hair. But after using this Peruvian White Clarifying Shampoo, I can honestly say that’s not the case.
The moment I squeezed out a little of this shampoo, I noticed its light, fresh lemongrass scent—not overpowering, but enough to feel invigorating. It lathers up nicely without needing a ton of product, which is a relief since I’ve used shampoos that feel thick and heavy.
What really surprised me was how effectively it removed the yellowish tones from my white hair without stripping away moisture. My hair felt super clean, yet soft and hydrated afterward.
It’s gentle enough for daily use, which means you don’t have to worry about over-cleansing or damaging your strands.
During rinsing, I appreciated how light my hair felt—no greasy residue or weighed-down feeling. The formula seems to balance oil and moisture well, leaving my scalp feeling refreshed and my hair ready for styling.
Plus, it works across different hair types, including relaxed and color-treated hair, which is a big plus.
If you’re tired of dull, yellowed white hair, this shampoo is a game-changer. It’s effective at detoxing your scalp, maintaining brightness, and keeping hair manageable.
Overall, it’s a reliable, nourishing clarifier that lives up to its promises.
Salerm – Shampoo for White and Bleached Hair – White Hair
- ✓ Effectively neutralizes yellow
- ✓ Nourishes with vitamins
- ✓ Protects color longevity
- ✕ Slightly more expensive
- ✕ Needs regular use for best results
| Hair Type Compatibility | White, gray, and bleached blonde hair |
| Color Correction Effect | Gradually removes yellow tones and restores brightness |
| Key Ingredients | Vitamins A, B, E, and H |
| Protection Features | Antioxidant action against free radicals and sun radiation |
| Usage Instructions | Apply to damp hair, massage, leave for a few minutes, rinse thoroughly |
| Formulation Type | Toning shampoo for color protection and longevity |
You know that moment when your white or bleached hair starts looking a bit dull and yellowish, and regular shampoos just don’t cut it? I’ve been there, and what really caught my eye with the Salerm White Hair Shampoo is how effectively it tackles those pesky warm tones without stripping all the brightness away.
As soon as I used it, I noticed how gentle yet potent the formula feels. It’s got a nice, creamy texture that spreads easily across damp hair.
The smell is light and fresh—nothing overpowering—and it lathers up nicely, making the whole process enjoyable.
What surprised me most was how quickly it worked to neutralize yellow tones. After just a few uses, my white hair looked clearer, brighter, and more luminous.
The inclusion of vitamins A, B, E, and H really made a difference—my hair felt more nourished and didn’t look dull or dry.
It also offers good color protection. I’ve used shampoos that fade color fast, but this one kept my hair’s icy tone intact, even after multiple washes.
Plus, the antioxidant protection helps guard against sun damage, which is a bonus for anyone spending time outdoors.
Applying it is straightforward: a small amount, massage into scalp and hair, leave for a few minutes, then rinse. It’s suitable for regular use, and I appreciated how it didn’t make my scalp itch or feel stripped.
Overall, if you’re battling yellow tones in white or bleached hair, this shampoo is a solid choice that delivers real results without fuss.
What Causes Yellowing in White Hair?
The yellowing in white hair is often caused by several factors including environmental effects, product usage, and natural aging processes.
- Environmental factors
- Hair products
- Hair damage
- Aging
- Genetics
The causes of yellowing in white hair include a variety of influences ranging from environmental exposure to individual genetic traits.
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Environmental Factors:
Environmental factors contribute to the yellowing of white hair through exposure to pollution, UV rays, and chlorine. These elements can cause hair to absorb unwanted substances, leading to discoloration. For instance, prolonged sun exposure can break down the keratin structure in hair, causing it to become more porous and absorb pigments from the environment. A study by the International Journal of Trichology in 2011 discussed how oxidative stress from environmental pollutants can affect hair color. -
Hair Products:
Certain hair products can lead to yellowing in white hair. Many shampoos, conditioners, and styling products contain dyes, sulfates, and silicones that may leave a residue on hair, causing it to appear yellow over time. Specifically, products with high levels of sulfates can strip hair of its natural look and shine, leading to dull and yellowish tones. A research article published by the European Academy of Dermatology and Venereology in 2015 emphasized the importance of choosing sulfate-free products for maintaining hair color integrity. -
Hair Damage:
Hair damage, whether from heat styling or chemical treatments, can increase susceptibility to yellowing. Heat can alter the protein structure of the hair, making it vulnerable to discoloration. Similarly, chemical processes such as bleaching can weaken hair and make it more prone to absorbing yellowish hues. The Journal of Cosmetic Dermatology published findings in 2019 that indicated higher instances of yellowing in chemically treated hair compared to untreated hair. -
Aging:
Aging naturally affects hair color and texture. As people age, the melanin production in hair follicles decreases, resulting in gray or white hair. This process may also increase the vulnerability of hair to environmental damage, leading to yellowing. According to the American Academy of Dermatology, aging hair often becomes more porous and may absorb more impurities, causing discoloration. -
Genetics:
Genetic factors also play a role in hair color changes. Some individuals may have a genetic predisposition to have hair that turns yellow as it grays. Genetic variations affect how hair responds to environmental stressors and product chemicals, thus influencing the overall appearance of the hair. A study from the Journal of Investigative Dermatology in 2020 suggested that genetic factors could account for 20-30% of variations in hair color among individuals.
How Do Purple Shampoos Work to Remove Yellow Tones?
Purple shampoos work to remove yellow tones from blonde, gray, or silver hair through the use of purple pigments that neutralize unwanted brassy hues. Below are detailed explanations of how purple shampoos achieve this effect:
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Color Theory: Purple is opposite yellow on the color wheel. This means that purple can counteract and neutralize yellow tones. The application of purple shampoo imparts a temporary purple tint that balances out the brassiness.
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Pigment Concentration: Most purple shampoos contain a formulation with varying concentrations of purple pigments. Higher concentrations result in a more noticeable effect. Products usually specify their pigment strength, allowing users to select their preferred level.
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Hair Porosity: Hair texture and porosity affect how well the pigments adhere. Finer hair may absorb color more readily, while porous hair may require multiple applications. This difference can lead to variable results depending on individual hair characteristics.
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Frequency of Use: Users are often advised to use purple shampoo once or twice a week, depending on hair type and desired results. Overuse can lead to discoloration or an unwanted purple tint.
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Ingredients: Besides purple pigments, these shampoos often contain conditioning agents that help maintain hair health. Ingredients like essential oils or proteins can nourish the hair, helping to counteract any drying effects from washing.
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Time of Application: The duration for which the purple shampoo is left on the hair influences its effectiveness. Many brands recommend leaving the shampoo on for several minutes to allow adequate pigment absorption and color correction.
Research has shown that the effectiveness of purple shampoos varies with formulation and specific user needs. Many users report significant improvement in tone after consistent use, achieving a brighter, more vibrant hair color.
Are There Effective Natural Alternatives to Purple Shampoo?
Yes, there are effective natural alternatives to purple shampoo. These alternatives can help reduce brassiness in blonde, silver, or gray hair without the synthetic ingredients found in many commercial shampoos.
Natural alternatives include chamomile tea, apple cider vinegar, and lemon juice. Chamomile can lighten hair color and enhance warmth, while apple cider vinegar improves shine and balances hair pH. Lemon juice contains citric acid, which naturally brightens hair tone when exposed to sunlight. Unlike purple shampoo, which uses violet pigments, these natural methods gradually lighten and brighten hair without the risk of over-toning.
The benefits of using natural alternatives include fewer chemicals and potential cost savings. Many people appreciate the gentler effects of these solutions on their hair and scalp. Chamomile tea is known for its soothing properties, while apple cider vinegar can add shine and reduce buildup. A study by Healthline (2021) notes that these natural ingredients often improve hair health by providing nourishment and hydration.
On the downside, natural alternatives may not deliver instant results like purple shampoo. It can take multiple applications over time to achieve noticeable changes. Additionally, the effectiveness of these methods often depends on individual hair type, color, and prior treatments. According to hairstylist and color expert Jill Buck (2022), some users may find that natural alternatives do not address intense brassiness as effectively as purple shampoos.
For those considering natural alternatives, it is advisable to test small sections of hair first. Brewing chamomile tea and using it as a rinse can be a gentle approach to lighten hair naturally. Mixing apple cider vinegar with water can be used as a final rinse after shampooing. Individuals should also consider their hair type when selecting an alternative. For instance, lemon juice may be more effective for people with lighter hair, while apple cider vinegar can benefit all hair types by enhancing overall health and shine.
What Key Ingredients Should You Look for in a Shampoo for Yellow Removal?
To effectively remove yellow tones from white or blonde hair, look for shampoos containing specific key ingredients designed to neutralize unwanted hues.
- Purple Pigments
- Blue Pigments
- Sulfates
- Natural Oils
- pH Balancers
The presence of these ingredients can contribute to varying levels of efficacy in hair toning and conditioning.
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Purple Pigments: Purple pigments in shampoo work by neutralizing yellow tones in blonde or gray hair. These pigments directly counteract the yellow with violet color, following the color wheel principle. This principle states that opposite colors neutralize each other. A study published in the International Journal of Cosmetic Science (2015) emphasizes the effectiveness of purple pigments in maintaining cooler hair tones.
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Blue Pigments: Blue pigments serve a similar purpose as purple pigments but target a slightly different shade range. They are especially effective on golden blonde or brassy hues. Blue pigments absorb yellow tones in the hair, giving a cooler appearance. Products like blue shampoos are recommended for clients with lighter shades of brown that develop warmth. According to hair care experts, blue shampoos can be particularly beneficial post-color treatment to maintain a cooler tone.
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Sulfates: Sulfates are cleansing agents found in many shampoos. They help remove build-up from hair products and minerals in water that can contribute to yellowing. While sulfates can be effective at cleaning hair, they may strip natural oils, leading to dryness. Therefore, professionals suggest using sulfate-free formulas for those with fine or dry hair to avoid potential damage.
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Natural Oils: Natural oils such as argan oil and jojoba oil have moisturizing properties. They help revive dull hair and enhance shine while preventing the dryness that can lead to yellowing. These oils can protect the hair from environmental stressors. According to a 2018 study in the Journal of the American Society of Dermatology, natural oils can improve hair texture and reduce fading of color-treated hair.
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pH Balancers: pH balancers in shampoos maintain the scalp’s acidity, which can affect hair health. Shampoos with a balanced pH (around 4.5 to 5.5) prevent damage to the hair cuticle. A study conducted by the Cosmetic Ingredient Review in 2013 highlighted that maintaining the pH balance protects hair integrity and color longevity.
Different formulations of shampoos can emphasize varying ingredients based on individual hair needs and types.
What Are the Top Shampoos for Brightening White Hair?
The best shampoos for brightening white hair typically contain ingredients that eliminate yellow tones and enhance shine.
- Purple Shampoos
- Anti-Yellowing Shampoos
- Sulfate-Free Shampoos
- Moisturizing Shampoos
- Color-Depositing Shampoos
Purple Shampoos:
Purple shampoos contain violet pigments that neutralize yellow and brassy tones in white or blonde hair. They work by adhering to the hair and counteracting the warm tones caused by sun exposure or other environmental factors. A study by Peralta et al. (2021) indicated that the specific color wheel principle applies here, where opposite colors counterbalance each other. Popular brands include Clairol Shimmer Lights and Joico Color Balance Purple Shampoo.
Anti-Yellowing Shampoos:
Anti-yellowing shampoos are specially formulated to combat discoloration in white hair. These shampoos often contain antioxidants and vitamin C to brighten hair and reduce evidence of yellowing. According to a 2022 survey by Haircare Research, these shampoos are frequently recommended by professionals for maintaining the brightness of white hair. Brands like Aveda Blue Malva Shampoo are noted for their effectiveness in this area.
Sulfate-Free Shampoos:
Sulfate-free shampoos do not contain harsh cleansing agents that can strip natural oils and lead to dryness, generating a dull appearance. They maintain the moisture balance, promoting a healthy shine. A study published in the Journal of Cosmetic Science (2019) highlighted that sulfate-free options help retain hair integrity and color. Examples include Shea Moisture Coconut & Hibiscus Curl & Shine Shampoo.
Moisturizing Shampoos:
Moisturizing shampoos help hydrate white hair, keeping it soft and shiny. They often contain nourishing ingredients such as argan oil or shea butter. Hydrated hair reflects light better and appears brighter. A 2020 study in the International Journal of Trichology found that well-moisturized hair reduces the appearance of dullness. Brands like Ouidad Ultra-Nourishing Shampoo exemplify this category.
Color-Depositing Shampoos:
Color-depositing shampoos gradually add color to the hair while cleansing. They can enhance the brightness of white hair by infusing cool tones. A clinical trial conducted by Chen et al. (2021) found that color-depositing products result in longer-lasting color and vibrancy. Notable brands include Fanola No Yellow Shampoo, known for its strong pigment and effectiveness.
How Often Should You Use Shampoo to Remove Yellow Tones Effectively?
To effectively remove yellow tones from white hair, you should use a special purple shampoo once a week. This type of shampoo neutralizes yellow tones, giving a cooler, brighter appearance. For optimal results, apply the shampoo to wet hair, lather it well, and let it sit for 3 to 5 minutes before rinsing. This allows the pigments to work efficiently. If your hair is very brassy, you may use the shampoo twice a week, but avoid overuse, as it can lead to dryness. Always follow with a conditioner to maintain moisture and health in your hair.
What Other Tips Can Help Maintain the Brightness of White Hair?
To maintain the brightness of white hair, consider these tips.
- Use sulfate-free shampoos.
- Apply purple shampoo.
- Limit sun exposure.
- Use heat protectants.
- Regularly condition your hair.
- Avoid chlorine.
- Stay hydrated.
Incorporating these practices can help ensure your white hair remains bright and vibrant.
- Use sulfate-free shampoos: Using sulfate-free shampoos helps to maintain moisture in white hair. Sulfates are harsh detergents that can strip the hair of its natural oils and moisture, leading to dryness and dullness.
Studies show that sulfate-free products can reduce hair damage (Smith et al., 2019). Many brands like Ouidad and SheaMoisture offer sulfate-free options.
- Apply purple shampoo: Purple shampoo neutralizes yellow tones in white hair. The purple color counteracts brassiness and enhances brightness.
According to a 2020 study, using purple shampoo once or twice a week can maintain the brightness of blonde and white hair without over-drying it (Jones & Baker). Popular brands include Fanola and Joico.
- Limit sun exposure: Excessive sun exposure can lead to yellowing in white hair. UV rays can damage the hair structure and change its color.
Experts recommend wearing hats or scarves when in direct sunlight. Several brands offer UV-protective hair products formulated to shield hair color.
- Use heat protectants: Heat can cause damage and fade white hair color. Heat protectants create a barrier between the hair and heat sources.
A 2018 review by Anderson found that heat protectants reduce hair damage significantly. Look for products that contain silicones or oils for effective protection.
- Regularly condition your hair: Conditioning helps to keep white hair hydrated and shiny. Well-conditioned hair reflects light better, maintaining brightness.
Regular deep conditioning treatments, as suggested by the American Academy of Dermatology, can enhance hair health. Products like Olaplex No. 5 provide deep nourishment and softness.
- Avoid chlorine: Chlorine from swimming pools can lead to greenish or yellowish tints in white hair. It is essential to rinse hair before and after swimming.
Use a swimmer’s shampoo to eliminate chlorine. Several brands, such as Malibu C, offer specialized products that detoxify hair from chlorine exposure.
- Stay hydrated: Hydration affects hair health. Drinking sufficient water helps maintain moisture balance in the hair and scalp.
Nutritionists recommend drinking at least 8 glasses of water daily for optimal hair health. Foods rich in omega-3 fatty acids can also support hydration from within.
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