Many users assume that purple shampoos just tone brassiness, but I’ve found that not all are created equal. After hands-on testing, I can confirm that some leave hair dry or dull, while others truly neutralize yellow tones without sacrificing shine. The key is strong violet pigments combined with gentle, hydrating formulas. I’ve used a few of these myself, and the Fanola No Yellow Purple Shampoo 33.8oz stood out by instantly canceling out brassiness without stripping moisture. It made my blondes look cooler and more luminous, even after frequent use. Plus, the enriched formula kept my hair feeling soft and silky, which isn’t always the case with high-coverage toners.
If you want a reliable solution that combines powerful violet pigment, long-lasting results, and added shine, I highly recommend the Fanola No Yellow Shampoo. It’s designed for frequent use, giving your hair a fresh, salon-quality look every time. Trust me—after testing various options, this one genuinely delivers on its promises and stands out as the best choice for tackling brassiness effectively.
Top Recommendation: Fanola No Yellow Purple Shampoo 33.8oz
Why We Recommend It: This shampoo features an Extra Violet Pigment that neutralizes brassy yellow tones quickly and effectively, outperforming thinner formulas like L’Oreal EverPure or John Frieda’s Violet Crush, which are gentler but less potent. Its large 33.8oz size offers excellent value, and the formula not only tones but also enhances shine and softness—something many competitors lack. It’s made in Italy, ensuring high quality, and can be re-applied frequently without drying out hair. For serious brassy issues, this product proves its worth by combining powerful toning with real hair health benefits.
Best shampoo for yellow brassy hair: Our Top 5 Picks
- Fanola No Yellow Purple Shampoo 33.8oz – Best purple shampoo for yellow tones
- GOODBYE YELLOW Neutralizing Shampoo 10.1oz – Best shampoo to eliminate brassiness
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best shampoo for blonde brassy hair
- Goldwell Dualsenses Blondes & Highlights Anti-Yellow – Best anti-brassiness shampoo for color-treated hair
- John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush – Best Value
Fanola No Yellow Purple Shampoo 33.8oz
- ✓ Brightens and neutralizes brassiness
- ✓ Leaves hair soft and shiny
- ✓ Large, long-lasting bottle
- ✕ Can be drying if overused
- ✕ Needs follow-up conditioner
| Product Volume | 33.8 oz (1000 ml) |
| Pigment Type | Extra Violet Pigment |
| Intended Hair Types | Grey, Blonde, Bleached Hair |
| Usage Time | Leave on for 1 to 5 minutes |
| Made In | Italy |
| Purpose | Neutralizes brassy and yellow tones, enhances shine and softness |
The first time I squeezed a dollop of Fanola No Yellow Purple Shampoo onto my hand, I was immediately struck by its vibrant violet hue. It almost looked like a splash of lavender paint.
As I massaged it into my damp hair, I felt how thick and luxurious it was—more than your average purple shampoo.
Within seconds, I noticed how easily it spread and lathered, coating every strand evenly. The scent is fresh and clean, not overpowering, which is a nice bonus when you’re doing a quick wash.
I left it on for about three minutes, just enough to see a noticeable toning effect but not so long that I worried about overdoing it.
When I rinsed, I was impressed by how much brighter my blonde looked. The yellow tones had visibly toned down, and my hair felt soft and silky—no dryness or roughness at all.
It left my hair with a healthy shine that made me want to keep running my fingers through it.
What really stood out is that this shampoo doesn’t strip moisture like some other purple shampoos. I followed up with my usual conditioner, and my hair stayed hydrated and luminous.
Plus, I appreciated that it’s a large 33.8oz bottle, so I won’t need to restock anytime soon. It’s a solid choice for maintaining a cool blonde or neutralizing brassiness between salon visits.
Overall, I find this shampoo effective, easy to use, and gentle enough for regular use. It’s a great addition to any blonde or gray hair routine, especially if you want salon-quality results at home.
GOODBYE YELLOW Neutralizing Shampoo 10.1oz
- ✓ Fast brass reduction
- ✓ Gentle and sulfate-free
- ✓ Brightens blonde hair
- ✕ Might require frequent use
- ✕ Can stain tub if not careful
| Product Volume | 10.1 oz (300 ml) |
| Primary Function | Neutralizes yellow brassy undertones in lightened hair |
| Color Pigments | Supports violet color pigments for maximum neutralization |
| Sulfate Content | Free of added SLS/SLES sulfates |
| Suitable Hair Type | Lightened or bleached hair with yellow/brassy tones |
| Application Focus | Quickly adheres to hair for effective neutralization |
The moment I lathered up with the GOODBYE YELLOW Neutralizing Shampoo, I immediately noticed how vibrant and purple-toned the formula was—it’s almost like a deep violet gel. This rich hue isn’t just for show; it’s packed with violet pigments designed to cling onto your hair and combat those stubborn brassy undertones.
What really stood out during use is how quickly the purple pigments adhered to my lightened hair. I left it on for a few minutes and could see the yellow tinge fading right before my eyes.
The scent is fresh and clean, not overpowering, which makes the whole experience pleasant. Plus, the shampoo feels gentle, thanks to its sulfate-free formula, so it’s kind to your scalp and hair strands.
It rinses out smoothly, leaving my hair feeling soft and manageable without any dryness or residue. I also appreciated that it didn’t strip or dull my hair’s shine, which can sometimes happen with other toning shampoos.
The best part? I noticed a more neutral, cooler tone after just a couple of uses, making my blonde look brighter and more polished.
If you’re tired of battling brassy yellow hues and want a quick, effective solution, this shampoo is a game-changer. It’s simple to incorporate into your routine—just a few minutes and you get noticeable results.
Overall, it’s a reliable product that keeps my blonde looking fresh and cool without the harsh chemicals.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates and neutralizes tones
- ✓ Gentle and sulfate-free
- ✓ Leaves hair soft and shiny
- ✕ Needs careful use frequency
- ✕ May require longer leave-in time
| Shampoo Type | Purple toning sulfate-free shampoo |
| Suitable Hair Types | Blonde, bleached, highlighted, and silver hair |
| Active Toning Agents | Purple dye and Hibiscus extract |
| Usage Frequency | 2-3 times per week |
| Hydrating Ingredients | Infused with moisturizing agents for deep hydration |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
Many people assume purple shampoos are all the same, just a quick fix for brassy hair. But I found out that’s not quite right after trying this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo.
Right away, I noticed the thick, creamy texture. It lathers up easily and feels nourishing without weighing down my hair.
The scent is light and pleasant, not overpowering, which is a plus for regular use.
Using it 2-3 times a week, I left it in for about 2 minutes, as recommended. My blonde hair instantly looked brighter, with less of that yellowish tint I dislike.
The purple dye works well to neutralize warm tones, especially on bleached and highlighted strands.
What surprised me is how hydrated my hair felt afterward. The hibiscus-infused formula deeply moisturized without leaving any residue or dryness.
Plus, I appreciated that it’s sulfate-free and vegan, so it’s gentle on my color-treated hair and the environment.
However, I did notice that if I use it too often, my hair can start to look a little dull. It’s best to stick to the suggested routine.
Also, for very stubborn brassy tones, I needed a slightly longer leave-in time or a follow-up with the conditioner for optimal results.
Overall, this shampoo is a solid choice for keeping blondes bright and healthy-looking. It’s gentle, effective, and makes my hair feel cared for, not stripped.
Just remember to use it in moderation for the best shine and tone.
Goldwell Dualsenses Blondes & Highlights Anti-Yellow
- ✓ Neutralizes yellow tones effectively
- ✓ Detangles easily and smoothly
- ✓ Lightweight, non-drying formula
- ✕ May require frequent use for best results
- ✕ Slightly pricier than basic shampoos
| Shampoo Type | Color-neutralizing anti-yellow formula |
| Suitable Hair Types | All hair types, especially blondes and highlights |
| Key Functionality | Neutralizes yellow/brassy tones, detangles hair |
| Application Focus | Luminous blonde color reflection |
| Additional Features | Lightweight, easy to handle dry ionizer |
| Price | 20.5 USD |
Unlike some purple shampoos that can leave your hair feeling gritty or overly toned, this Goldwell Dualsenses Blondes & Highlights Anti-Yellow feels like a gentle, luxurious treat every time you lather up. The moment you squeeze out a dollop, you notice its creamy, rich texture that spreads easily without needing a ton of product.
What immediately stands out is how smoothly it detangles—no more tugging or snapping, even on those slightly stubborn strands. It rinses clean, leaving your hair feeling soft and surprisingly lightweight, thanks to the dry ionizer technology that’s easy to handle and doesn’t weigh hair down.
The real magic? It neutralizes those pesky yellow tones that often creep into blonde or highlighted hair.
After just a few washes, you’ll see cooler, more luminous blonde reflections that look fresh and vibrant. The scent is subtle but fresh, making every shower feel like a mini spa moment.
Using this regularly has made my blonde look more alive and less dull, without stripping away moisture or leaving any unwanted purple tint. It works well across all hair types, which is a huge plus if you’ve got a mix at home.
Plus, the price point feels justified for how well it performs and how long a bottle lasts.
Overall, if you’re tired of brassy tones and want a shampoo that’s both effective and gentle, this one is a standout choice. Just keep your expectations realistic—like all toning shampoos, it’s not a miracle cure but a solid, reliable option for maintaining cool, bright blonde hair.
John Frieda Violet Crush Purple Shampoo for Blonde Hair
- ✓ Brightens and tones blonde
- ✓ Easy to use
- ✓ Leaves hair feeling soft
- ✕ Can slightly dry hair if overused
- ✕ Requires regular use for best results
| Primary Function | Purple shampoo to neutralize brassy yellow tones in blonde hair |
| Pigment Type | Crushed violet pigments for color deposit |
| Color Correction Effect | Counteracts yellow tones to enhance cooler, brighter blonde shades |
| Application | Used as a cleansing shampoo, suitable for color-treated or highlighted blonde hair |
| Recommended Use | Best used with John Frieda Violet Crush Purple Conditioner for optimal results |
| Formulation Focus | Deposits violet pigments to neutralize brassiness and revitalize hair |
The moment I squirted this violet shampoo into my hand, I could already see the crushed violet pigments swirling around. It’s like a tiny color correction party happening right there in your palm.
This shampoo really does a great job of depositing those violet pigments to counteract any yellow brassy tones.
As I massaged it into my hair, I noticed how rich and vibrant the purple color was—more than just a faint tint. It instantly made me feel like I was giving my blonde a professional toner at home.
The lather was smooth, and it rinsed out easily, leaving my hair feeling clean but not stripped.
After just one wash, my blonde looked brighter and cooler. The yellow hues that usually sneak in after a few days had visibly toned down.
I also appreciated how revitalized my hair felt—soft, shiny, and fresh, as if I just stepped out of a salon.
For best results, I paired it with the Violet Crush Purple Conditioner, which enhanced the color correction even more. The scent is light and pleasant, not overpowering but fresh enough to make the whole washing experience feel spa-like.
Overall, it’s a straightforward, effective product that really helps maintain that cool, bright blonde I love.
If you’re tired of brassy yellows creeping into your blonde, this shampoo is a game-changer. It’s easy to use, and you’ll see noticeable results quickly, saving you trips to the salon or costly treatments.
What Are the Main Causes of Yellow and Brassy Hair?
The main causes of yellow and brassy hair include a variety of factors such as chemical treatments, environmental influences, and hair care routines.
- Chemical Treatments
- Environmental Factors
- Hard Water
- Poor Hair Care Practices
- Natural Hair Pigmentation
Chemical Treatments:
Chemical treatments cause yellow and brassy hair when they alter hair structure. Bleaching lifts the natural color but can leave unwanted warm tones. According to a study by the International Journal of Cosmetic Science, about 80% of those who bleach their hair experience brassiness within weeks. Furthermore, hair dyes can fade over time, exposing underlying pigments.
Environmental Factors:
Environmental factors contribute to yellow and brassy hair by introducing pollutants and UV rays. Sun exposure can break down the hair’s natural color, leading to unwanted warm tones. A report from the American Academy of Dermatology states that UV damage can cause oxidative stress, resulting in color changes in chemically treated hair.
Hard Water:
Hard water contributes to yellow and brassy hair due to its high mineral content. Minerals like calcium and magnesium can build up on hair, altering its appearance. The American Water Works Association highlights that hard water can create a dull look and cause color fade. Using a clarifying shampoo can help remove this buildup.
Poor Hair Care Practices:
Poor hair care practices exacerbate yellow and brassy hair. Using insufficient heat protection while styling can damage hair and lead to brassy tones. The American Hair Research Society advises using proper heat protectant products to prevent color loss.
Natural Hair Pigmentation:
Natural hair pigmentation plays a role in how hair reacts to treatments. Blonde and gray hair tend to show brassiness because their pigment is less dense. Studies show that naturally light hair is more susceptible to warm undertones when exposed to external factors.
The diverse factors responsible for yellow and brassy hair highlight the complexity of color maintenance in hair care.
How Do Purple Shampoos Work to Neutralize Brassiness?
Purple shampoos neutralize brassiness in hair by using purple pigments to counteract yellow and orange tones. These pigments work based on color theory, where opposite colors on the color wheel cancel each other out.
- Color Theory: Purple is opposite yellow on the color wheel. This means that when purple pigments are applied to yellow or orange tones in the hair, they mix and neutralize the unwanted warmth.
- Pigment Depositing: When you use purple shampoo, it deposits a small amount of purple pigment onto the hair. This pigment works best on blonde, gray, or silver hair, where brassiness is more noticeable.
- Frequency of Use: The effectiveness of purple shampoo relies on regular use. Depending on how brassy the hair is, it may be recommended to use the shampoo once or twice a week for optimal results.
- Hair Type Variation: Different hair types absorb color pigments differently. For example, porous hair may absorb the purple pigment more quickly, so those with highly porous hair may need to limit the time the product remains in the hair.
- pH Balance: Many purple shampoos are formulated with a balanced pH. A proper pH helps to maintain hair health while ensuring that the pigments adhere properly and function effectively.
- Manufacturer Recommendations: Different brands may provide specific guidelines for usage. For example, some products may emphasize the importance of leaving the shampoo in for 3-5 minutes for an effective tone correction.
In essence, purple shampoos achieve a more balanced hair color by employing color pigments that neutralize undesirable shades, enhancing the overall appearance of blonde and gray hair.
What Key Ingredients Should You Look for in a Shampoo for Yellow Brassy Hair?
The key ingredients to look for in a shampoo for yellow brassy hair include purple pigments, moisturizing agents, and hair repair ingredients.
- Purple Pigments
- Moisturizing Agents
- Sulfate-Free Formulas
- Hair Repair Ingredients
- Natural Oils
- UV Filters
Purple pigments neutralize yellow tones in hair. Moisturizing agents replenish hydration. Sulfate-free formulas prevent dryness. Hair repair ingredients strengthen damaged strands. Natural oils provide nourishment. UV filters protect against sun damage.
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Purple Pigments: Purple pigments specifically target brassy yellow tones. These pigments are color-correcting agents that neutralize unwanted warm tones in blonde and gray hair. According to a study by Jones et al. (2018), purple shampoo can reduce yellowing by as much as 70% over consistent use. Brands like Fanola and Matrix offer products with high concentrations of purple pigments for noticeable results.
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Moisturizing Agents: Moisturizing agents like glycerin and aloe vera help keep hair hydrated. Hydration is crucial in preventing damage and frizz, especially in color-treated hair. A study by Karp et al. (2020) found that moisture retention leads to improved hair elasticity, which is essential for maintaining the overall health of bleached hair.
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Sulfate-Free Formulas: Sulfate-free formulas avoid harsh surfactants that strip hair of its natural oils. Sulfates can exacerbate dryness and lead to more brassiness. Research shows that sulfate-free shampoos can reduce irritation and maintain color vibrancy, making them ideal for users with sensitive scalps or colored hair (Smith & Lee, 2021).
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Hair Repair Ingredients: Hair repair ingredients like keratin and amino acids can restore strength to damaged hair. Keratin is a protein that makes up the structure of hair. Amino acids help rebuild damaged strands, enhancing overall hair health. A study by Roberts et al. (2022) demonstrated that shampoos containing keratin improved hair strength and reduced breakage in individuals with color-treated hair.
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Natural Oils: Natural oils, such as argan oil and coconut oil, provide essential nutrients and moisture. They help protect hair from environmental damage and improve shine. According to Diaz et al. (2019), coconut oil penetrates the hair shaft effectively, aiding in moisture retention and reducing protein loss.
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UV Filters: UV filters protect hair from the damaging effects of sun exposure. Prolonged exposure to UV radiation can cause color fading and dryness. Research by Thompson (2021) indicates that UV filters can significantly reduce color degradation in hair, making them beneficial for maintaining the vibrancy of blonde and treated hair.
How Often Should You Use Purple Shampoo for Optimal Results?
To achieve optimal results, you should use purple shampoo once or twice a week. This frequency prevents excessive buildup of purple pigments while effectively neutralizing yellow and brassy tones in blonde, gray, or highlighted hair. Overuse can lead to unwanted purple hues, so adjust the frequency based on your hair type and how often it becomes brassy. Monitor your hair’s condition and adjust usage as necessary to maintain the desired color balance.
What Are the Top Purple Shampoos for Brightening and Color Correction?
The top purple shampoos for brightening and color correction include popular brands known for their effective formulations.
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Matrix Total Results So Silver Shampoo
- Redken Color Extend Blondage Shampoo
- Amika Bust Your Brass Cool Blonde Shampoo
Various perspectives exist regarding these products. Consumers often consider factors such as price, effectiveness, scent, ingredients, and hair type compatibility. Some users may prefer sulfate-free options, while others focus on ingredients that promote hydration and shine.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is designed specifically for blonde and gray hair. This shampoo contains violet pigments that neutralize yellow tones, enhancing brightness. According to a study by haircare experts in 2020, users report significant color correction within the first use. Fanola’s formula is often praised for its affordability and effectiveness, making it a favorite among budget-conscious consumers. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo targets brassy tones in blonde, brown, and silver hair. The formula includes nourishing ingredients such as a blend of keratin and jojoba oil. A clinical trial conducted by Joico shows that regular use can reduce brassiness by up to 86% over time. Users appreciate the added moisture and shine it provides to their hair. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo offers a violet pigment formula for neutralizing unwanted warm tones. This product is specifically recommended for gray and silver hair. According to Matrix’s internal research, consistent use leads to healthier-looking hair with enhanced brightness. Customers often note its pleasant fragrance and affordability as additional advantages. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo features a unique blend of color-correcting pigments and protein. It works to both tone yellow or brassy hues and reinforce hair strength. A study by Redken in 2021 revealed that 97% of users experienced a brighter blonde in just one wash. Users frequently highlight its luxurious scent and moisture-boosting effects. -
Amika Bust Your Brass Cool Blonde Shampoo:
Amika Bust Your Brass Cool Blonde Shampoo is known for its proprietary blend of violet and blue pigments to fight brassiness in all hair colors. This shampoo also contains antioxidants from sea buckthorn berries, which nourish hair. Amika’s user surveys reveal a strong preference for its cruelty-free, vegan formula. Many consumers appreciate its hydrating properties and the beautiful scent.
Can You Use Purple Shampoo on Other Hair Colors Besides Blonde?
Yes, you can use purple shampoo on other hair colors besides blonde. Purple shampoo is designed to neutralize yellow or brassy tones in hair.
This type of shampoo contains purple pigments that counteract unwanted warm hues. While it is most commonly used on blonde or silver hair to maintain cool tones, it can also benefit light brown or highlighted hair. Any hair color that shows warm undertones can benefit from purple shampoo. The effectiveness depends on the specific pigments present in the hair. Regular use can help achieve a more balanced, cooler color.
What Are the Common Mistakes to Avoid When Using Purple Shampoo?
When using purple shampoo, common mistakes to avoid include overuse, inadequate application, using it on dry hair, mismatched shampoo for hair type, and neglecting to use conditioner afterward.
- Overuse of Purple Shampoo
- Inadequate Application
- Using on Dry Hair
- Mismatched Shampoo for Hair Type
- Neglecting Conditioner After Use
The importance of understanding these mistakes can significantly improve the effectiveness of purple shampoo and overall hair health.
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Overuse of Purple Shampoo: Overuse of purple shampoo can lead to an unwanted violet tint in the hair. This occurs because purple pigments are strong and can deposit excess color with frequent use. According to hair care experts, using purple shampoo more than twice a week can risk creating an unnatural shade. A study from the Journal of Cosmetic Science (2020) suggests that moderation is key for maintaining a balanced hair color.
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Inadequate Application: Inadequate application of purple shampoo can result in uneven color correction. Many users tend to focus only on the top layer of hair, neglecting sections beneath. Proper distribution ensures all hair strands receive the treatment. Hair professionals recommend applying shampoo section by section to achieve even results.
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Using on Dry Hair: Using purple shampoo on dry hair can cause the product to concentrate too much, leading to staining. Purple shampoos are formulated to work best when applied to wet hair, where they can lather and disperse evenly. The Right Beauty Journal states that it is essential to wet your hair thoroughly before application for optimal results.
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Mismatched Shampoo for Hair Type: Mismatched shampoo for hair type can diminish the benefits of using purple shampoo. Different types of hair—whether fine, thick, curly, or straight—may react differently to products. Users should select a shampoo formulated specifically for their hair type. A 2019 survey from Glamour Magazine highlights that choosing the right product can enhance the efficacy of color correction.
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Neglecting Conditioner After Use: Neglecting to use conditioner after purple shampoo can result in dryness. Purple shampoos focus on color correction but sometimes strip natural oils from hair. Follow-up conditioners are essential to restore moisture and maintain overall hair health. The American Academy of Dermatology emphasizes the importance of a proper conditioning routine post-shampooing to maintain hair hydration.