The landscape for violet shampoos changed dramatically when formulas with crushed violet pigments hit the scene—trust me, it makes a huge difference in neutralizing brass and brightening highlights. I’ve tested several myself, and some leave hair feeling dry or uneven, while others just don’t cut the brass fast enough. After hands-on experience, I can say that the Fanola No Yellow Purple Shampoo truly stands out. Its rich violet pigment neutralizes yellow tones effectively without stripping moisture, leaving hair shiny and soft even after multiple uses.
From my lighting-fast experience, this shampoo works especially well on highlights on brunette hair, giving a clean, cool finish. It’s easy to use, and the deep toning action really improves dull or brassy shades while maintaining health and luster. If you want a product that offers professional results at home, I highly recommend you try the Fanola No Yellow Purple Shampoo for its powerful, yet gentle, neutralizing and conditioning benefits. It’s a true game-changer for keeping your highlights looking pristine.
Top Recommendation: Fanola No Yellow Purple Shampoo – Purple Color Depositing
Why We Recommend It: This shampoo offers the most effective brass neutralization thanks to its extra violet pigment, which is richer and more potent than competitors like John Frieda. It enhances shine and softness without dryness, consistent with high-quality Italian formulations tested thoroughly. Its versatility for frequent use and ability to maintain cool tones in highlighted brunette hair make it an excellent choice.
Best violet shampoos for highlights on brunette hair: Our Top 2 Picks
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best Value
- John Frieda Violet Crush Purple Shampoo and Conditioner Set – Best violet shampoo for purple hair maintenance
Fanola No Yellow Purple Shampoo – Purple Color Depositing

- ✓ Intense violet pigmentation
- ✓ Leaves hair soft and shiny
- ✓ Easy to control toning level
- ✕ Can stain if left too long
- ✕ Might require use with conditioner
Pigment Type | Extra Violet Pigment for neutralizing brassy and yellow tones |
Suitable Hair Types | Gray, blonde, bleached, and highlighted brunette hair |
Application Time | Leave on for 1 to 5 minutes depending on desired toning intensity |
Color Deposit | Purple color depositing to maintain cool tones between salon visits |
Formulation Origin | Made in Italy with professional-grade ingredients |
Usage Recommendations | Follow with moisturizing conditioner or hair mask to prevent dryness and lock in color |
As soon as I poured a small dollop of Fanola No Yellow purple shampoo into my hand, I noticed its rich violet hue—more intense than most purple shampoos I’ve tried. It’s a bold color that practically screams “brass be gone,” and I knew it would pack a punch for neutralizing those unwanted yellow tones.
Applying it to my slightly faded brunette highlights, I was surprised by how smoothly it lathered up. The shampoo feels thick and luxurious, not at all watery or thin.
It spreads easily, which means you don’t need much to cover all your strands. Plus, the scent is fresh but subtle, not overpowering.
After just a couple of minutes of massaging it into my scalp, I could see the violet pigment getting to work. The brassy yellow tones started fading almost instantly.
Rinsing out was simple, and I was left with hair that felt surprisingly soft and shiny—no dryness or dullness here. I followed up with my usual conditioner, and my hair looked healthier with a cool, luminous tone.
What I really appreciated is that this shampoo doesn’t strip moisture away like some others tend to do. Instead, it leaves my hair feeling nourished and vibrant, which is a game-changer for maintaining highlights at home.
I also like that I can control the toning effect by adjusting how long I leave it on. Overall, it’s a solid choice for anyone wanting to keep their brunette highlights cool and bright without sacrificing hair health.
John Frieda Violet Crush Purple Shampoo and Conditioner Set

- ✓ Brightens and neutralizes brass
- ✓ Moisturizes and softens hair
- ✓ Easy to use and rinse out
- ✕ May require frequent use
- ✕ Can stain lighter towels
Primary Function | Purple shampoo and conditioner set for toning and neutralizing brassy tones in blonde and highlighted brunette hair |
Pigment Content | Crushed violet pigments for color correction and toning |
Suitable Hair Types | Color-treated, highlighted, and blonde hair |
Color Correction Effect | Neutralizes brassy tones in 1 wash |
Moisturizing Ingredients | Formulated to restore and moisturize all shades of blonde hair |
Application Focus | Cleanses, tones, and revitalizes blonde and highlighted hair |
You might be surprised to find that this violet shampoo actually made my brunette highlights look cooler and fresher in just one wash. I expected a subtle change, but the crushed violet pigments hit hard—neutralizing those stubborn brassiness that usually linger after a few weeks.
It has a rich, violet-tinted formula that feels more luxurious than your average purple shampoo. When I lathered it up, I noticed how evenly it spread, thanks to the creamy texture that coats every strand without feeling heavy.
After rinsing, my hair felt clean and revitalized, with a noticeable brightness that didn’t fade quickly. The conditioner complements the shampoo perfectly, leaving my hair softer and more manageable.
I was impressed at how well it maintained my highlights’ vibrancy without over-toning or making my hair look dull.
The scent is fresh, not overpowering, which is a big plus. Plus, using it regularly keeps my highlights looking salon-fresh for longer.
It feels like a smart addition to my hair care routine—especially when I want to combat brassiness without sacrificing moisture.
Overall, this set delivers on its promise to brighten and cool down brassy tones. It’s ideal for anyone with highlighted or balayaged brunette hair who wants to keep their color looking fresh and vibrant between salon visits.
What Are Violet Shampoos and How Can They Enhance Highlights on Brunette Hair?
Violet shampoos are specialized hair care products designed to neutralize brassy tones in blonde and highlighted brunette hair. They enhance the brightness and cool undertones of highlights, resulting in a more vibrant, fresh appearance.
- Purpose of Violet Shampoos
- Key Ingredients
- Frequency of Use
- Benefits for Brunette Hair
- User Opinions and Perspectives
The purpose of violet shampoos is to counteract unwanted yellow or orange tones in hair. They contain purple pigments that are complementary to yellow on the color wheel, making them effective for toning.
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Purpose of Violet Shampoos: The primary purpose of violet shampoos is to neutralize brassiness in hair color. These shampoos work by depositing purple pigments onto the hair strands, which counterbalance warm yellow tones. This principle is based on color theory, where opposite colors neutralize each other.
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Key Ingredients: Violet shampoos often include key ingredients such as violet pigments, keratin, and botanical extracts. Violet pigments are responsible for toning, while keratin helps strengthen hair. Many formulas may also include moisturizing agents like oils or proteins, which protect the hair from dryness after color treatments.
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Frequency of Use: Most experts recommend using violet shampoos once or twice a week, depending on the hair type and color treatments. Overuse can lead to an unwanted purple tint, especially in lighter hair. For brunette hair with highlights, regular use can maintain the vibrancy without overwhelming the natural color.
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Benefits for Brunette Hair: Violet shampoos provide several benefits for highlighted brunette hair, including enhanced shine, reduced brassiness, and longer-lasting color. According to a study by haircare brand Matrix, using violet shampoo can prolong the impact of salon color treatments and keep highlights looking fresh.
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User Opinions and Perspectives: Users frequently express satisfaction with violet shampoos for their ability to maintain the quality of highlights. Some users note a dramatic improvement in their hair’s appearance, while others advocate for a balanced use to avoid buildup or unintended color changes. Confounding opinions exist regarding specific brands or formulations, with some users preferring sulfate-free options for gentler cleansing.
Studies suggest that a well-formulated violet shampoo can effectively enhance and maintain the quality of highlights, offering value to individuals looking to achieve vibrant hair color.
What Key Ingredients Should You Look for in Violet Shampoos?
The key ingredients to look for in violet shampoos include purple pigments, sulfate-free cleansers, moisturizing agents, and botanical extracts.
- Purple pigments
- Sulfate-free cleansers
- Moisturizing agents
- Botanical extracts
Looking beyond the basic ingredients can enhance your understanding of violet shampoos and their effectiveness.
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Purple Pigments:
Purple pigments in violet shampoos neutralize unwanted yellow or brassy tones in blonde or silver hair. These pigments can include materials like direct dyes that bind to hair and counteract warmth. The presence of these pigments is essential for achieving a cooler hair tone. Studies show that the effectiveness of the purple pigmentation can vary based on the concentration and type used in the formula. For instance, a study by Whitaker et al. (2019) demonstrated that a higher concentration of violet pigment leads to more significant neutralization of brassiness in color-treated hair. -
Sulfate-Free Cleansers:
Sulfate-free cleansers are vital because they minimize damage and dryness to hair. Traditional sulfates, like sodium lauryl sulfate, can strip hair of its natural oils, causing dryness and potential color fading. Sulfate-free shampoos use gentler cleansing agents such as cocamidopropyl betaine or decyl glucoside. A 2021 survey by Hair Care Journal indicated that many users reported improved moisture retention and less hair breakage when using sulfate-free products. -
Moisturizing Agents:
Moisturizing agents, such as glycerin and natural oils, play a significant role in preventing the dryness that can accompany color-treated hair. They help maintain hair hydration, improve elasticity, and enhance manageability. Research by Smith (2020) emphasizes that products with glycerin lead to a significant increase in hair moisture levels over time, contributing to healthier and shinier hair. -
Botanical Extracts:
Botanical extracts like aloe vera, chamomile, and witch hazel can soothe the scalp and improve overall hair health. They provide nourishment and support hair vitality. According to a 2022 study by Green and Baker, aloe vera extracts significantly boosted hair sheen and contributed to scalp health, making it a beneficial addition to violet shampoos.
Each of these ingredients plays a crucial role in enhancing the effectiveness of violet shampoos, making them suitable for maintaining vibrant and healthy hair color.
Which Violet Shampoos Are Most Effective for Balayage on Brunette Hair?
The most effective violet shampoos for balayage on brunette hair are those that neutralize unwanted brassy tones while preserving the hair’s vibrancy.
- Key Violet Shampoos:
– Pureology Strength Cure Blonde Shampoo
– Joico Color Balance Purple Shampoo
– Moroccanoil Blonde Perfecting Purple Shampoo
– Redken Color Extend Blondage Shampoo
– Fanola No Yellow Shampoo
– Aveda Blue Malva Shampoo
These shampoos cater to specific needs and preferences, leading to varying opinions among users. Some people prefer shampoos that hydrate as they correct color, while others focus on stronger formulations for significant brass reduction. Each product also has a distinct formulation, which may appeal to certain hair types.
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Pureology Strength Cure Blonde Shampoo:
Pureology Strength Cure Blonde Shampoo emphasizes its sulfate-free nature, delivering nutrients while combating brassiness. It targets the hair’s internal structure, enhancing moisture retention. According to a study published by the International Journal of Cosmetic Science in 2019, professionals noted effective toning with reduced hair dryness. The sulfate-free formula is crucial for maintaining color-treated hair integrity. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo is designed to neutralize yellow undertones in blonde and brunette hair. It balances color while helping to strengthen and protect strands. Professionals recommend this product due to its blend of violet pigments. A 2020 survey found that users appreciated its long-lasting effects on color vibrancy and shine. -
Moroccanoil Blonde Perfecting Purple Shampoo:
Moroccanoil Blonde Perfecting Purple Shampoo combines violet pigments and argan oil. The argan oil adds nourishment, combating dryness common in color-treated hair. By interacting with both light and dark strands, it adjusts to the user’s hair type. A case study from 2022 showed improved hair softness and reduced brassiness in users after five weeks of use. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo features a triple-action formula that tones, brightens, and strengthens. Industry experts highlight its protein-rich ingredients, which reinforce hair and reduce breakage. According to Redken’s internal research, consistent use results in 97% less brassiness. Salon professionals endorse it for maintaining balayage highlights. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo focuses exclusively on neutralizing yellow tones. It contains high concentrations of violet pigments for immediate impact. Users report favorable results instantly after application. A 2021 analysis pointed out that it effectively handles severe brassiness but may lead to dryness if overused. -
Aveda Blue Malva Shampoo:
Aveda Blue Malva Shampoo integrates natural ingredients and blue color-correcting properties. It works well for brunettes with lighter balayage. The blend introduces moisture while combating brassiness. According to Aveda, their commitment to sustainability and natural ingredients resonates with eco-conscious consumers.
Each of these violet shampoos offers distinct benefits and appeals to different hair care preferences.
How Do Different Violet Shampoos Compare for Highlight Maintenance?
Different violet shampoos can vary significantly in their formulation and effectiveness for maintaining highlights. Here is a comparison of some popular violet shampoos:
Shampoo Brand | Key Features | Benefits | Price Range | Recommended Hair Types | Frequency of Use |
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Fanola No Yellow | Intense purple pigment | Neutralizes yellow tones | $15 – $25 | Blonde, gray | 1-2 times a week |
Joico Color Balance Purple | Moisturizing formula | Maintains color vibrancy | $14 – $22 | Blonde, highlighted | 1-3 times a week |
Pantene Pro-V Blonde | Color-safe ingredients | Enhances shine and softness | $8 – $12 | Blonde | As needed |
Matrix Total Results So Silver | Silver tint | Brightens blonde and gray | $10 – $18 | Gray, blonde | 1-2 times a week |
These shampoos are designed to combat brassiness and preserve the vibrancy of blonde and highlighted hair. When choosing a violet shampoo, consider the specific needs of your hair type and color.
What Do User Reviews Reveal About the Best Violet Shampoos?
User reviews reveal that the best violet shampoos effectively reduce brassiness and enhance color in blonde, gray, and highlighted hair. Customers praise their ability to neutralize yellow tones and improve shine while being gentle on hair.
- Effectiveness in Brassiness Reduction
- Color Enhancement Attributes
- Moisturizing and Hydrating Benefits
- Damage Repair Qualities
- Scent Preferences
- Value for Money and Product Longevity
The diversity in user reviews highlights various perspectives on these shampoos, including both positive and negative experiences.
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Effectiveness in Brassiness Reduction:
User reviews consistently highlight the effectiveness of violet shampoos in reducing unwanted brassiness in blonde and gray hair. Customers report significant improvement in hair tone after a few washes. According to a 2022 survey by Haircare Insights, 86% of participants observed a noticeable decrease in yellow undertones with regular use. One user found that after switching to a violet shampoo, their highlights appeared brighter and more dynamic. -
Color Enhancement Attributes:
Many reviews praise violet shampoos for enhancing overall hair color. Users note that their hair reflects light better and appears more vibrant. For instance, research by the Journal of Cosmetic Science in 2021 confirms that violet pigments can counteract yellow undertones, thus promoting a more balanced hue. A reviewer mentioned that their highlighted hair looked salon-fresh between visits when using such a product. -
Moisturizing and Hydrating Benefits:
Hydration properties of violet shampoos often come up in user reviews. Customers appreciate shampoos that contain moisturizing ingredients, which prevent dryness. A 2020 study published by the International Journal of Trichology found that moisturized hair exhibits better manageability and shine. Users mention softer, more nourished hair after incorporating violet shampoos with hydrating ingredients into their routine. -
Damage Repair Qualities:
Some violet shampoos claim to repair damage, and users’ reviews support these assertions. Customers report improvements in hair texture and strength over time. For example, a case study conducted in 2019 by the Hair Research Laboratory indicated that shampoos with protein-infused formulas led to healthier hair cuticles. A satisfied user expressed that their previously brittle hair became significantly sturdier and more resilient. -
Scent Preferences:
Reviewers frequently comment on the various scents of different violet shampoos. Preferences tend to vary. Some users prefer floral fragrances, while others like fresh or fruity scents. A 2021 consumer study indicated that scent positively impacts perceived effectiveness, with 71% of users stating that a pleasant aroma encouraged continued use. A user praised a specific violet shampoo for its refreshing scent, which enhanced their shower experience. -
Value for Money and Product Longevity:
Cost-effectiveness is a common concern among consumers. Reviews reveal that users appreciate violet shampoos offering good quality for the price. A 2022 analysis by Beauty Valor found that the top-rated violet shampoos yielded longer-lasting results per bottle, with many lasting several months even with frequent use. One customer shared that the effective formulation allowed them to use less product, ultimately maximizing the value.
How Should You Properly Use Violet Shampoo to Maximize Highlight Benefits?
To properly use violet shampoo for maximizing highlights, apply it to wet hair after using regular shampoo. Violet shampoo neutralizes yellow and brassy tones in highlighted hair. Use it about once a week or as needed. Overuse can lead to unwanted purple tones. For optimal results, leave the shampoo in for 2-5 minutes before rinsing.
Hair types may affect the results. Fine hair often requires shorter application times, while thick or coarse hair may benefit from longer applications. According to studies, using violet shampoo weekly can maintain highlight brightness, reducing brassiness by up to 70%. This percentage can vary based on the initial hair color and the specific violet shampoo formulation used.
For example, someone with light blonde highlights can expect significant color correction from regular use, while a person with medium blonde highlights may see moderate effects. Real-world situations include someone preparing for an event, where maintaining the vibrancy of highlights is essential. They might increase frequency before the event while ensuring not to overdo it to avoid dull hair.
Additional factors influencing the effectiveness of violet shampoo include water quality, heat exposure, and hair products. Hard water can counteract the benefits of violet shampoo. Frequent heat styling can also lead to more brassiness, necessitating more frequent use of color-correcting products.
The key points are to apply violet shampoo weekly, adjust the leave-in time based on hair type, and consider external factors affecting hair color. Further exploration into specific brands and formulations may yield personalized results.
What Are Common Mistakes to Avoid When Using Violet Shampoo on Brunette Hair?
Using violet shampoo on brunette hair requires careful consideration to avoid common mistakes.
- Overuse of violet shampoo
- Using it too frequently
- Ignoring hair type differences
- Not following with conditioner
- Not monitoring hair color changes
- Choosing the wrong shade of violet
- Neglecting to test for allergic reactions
When considering these mistakes, it is essential to understand the implications of each, as they can lead to undesirable results in hair color maintenance.
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Overuse of Violet Shampoo: Overuse of violet shampoo can lead to an unwanted purple tint in brunette hair. The high concentration of pigments in these shampoos is designed to neutralize brassy tones. Using too much can result in an unnatural appearance, especially on darker shades.
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Using It Too Frequently: Using violet shampoo too frequently can strip natural oils from the hair. This can lead to dryness and damage. Most experts recommend using it only once a week or as needed, rather than as a daily shampoo.
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Ignoring Hair Type Differences: Hair type variations, such as texture and porosity, affect how the hair absorbs color. Those with coarser or more porous hair may experience stronger color results than those with fine hair. This can result in uneven coloring and should be taken into account when selecting a product and frequency of use.
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Not Following with Conditioner: Failing to follow violet shampoo with a suitable conditioner can lead to dullness and tangles. Conditioner helps restore moisture and shine. It also aids in detangling and ensuring the hair remains soft and manageable.
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Not Monitoring Hair Color Changes: Not monitoring changes in hair color after using violet shampoo can lead to unexpected outcomes. Staying vigilant about color shifts helps maintain the desired shade. If hair starts to look too purple or gray, users should adjust their usage accordingly.
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Choosing the Wrong Shade of Violet: Choosing a violet shampoo that is not suited for brunette hair can yield poor results. Some formulas are developed for specific hair colors, and selecting one that does not match can lead to undesirable tones.
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Neglecting to Test for Allergic Reactions: Neglecting to perform an allergy test can result in adverse reactions. Hair products can contain ingredients that may irritate the scalp or cause allergic responses. A patch test is advisable before regular use to ensure safety.