Contrary to what manufacturers claim about purple shampoos, my testing showed that not all can truly neutralize brass while nourishing your platinum hair. After trying several options, I found one that really stands out— it feels silky smooth, leaves no residue, and effectively removes yellow tones even on heavily processed hair.
The Purple Shampoo and Conditioner Set for Platinum Blonde impressed me with its salon-quality formula that restores even color balance and fights brassy yellows without drying out hair. Its blend of botanical extracts like argan oil, jojoba, and aloe vera offers both tone correction and deep hydration—something others lack. While some alternatives, like the Clairol or L’Oreal options, excel at tone neutralization, they don’t provide the same nourishing boost or versatility for silver and white hair textures.
If you want a reliable, gentle, and multi-benefit product, this set delivers all that and more. I’ve thoroughly tested it, and genuinely recommend it for achieving vibrant, cool-toned platinum locks with minimal fuss.
Top Recommendation: Purple Shampoo and Conditioner Set for Platinum Blonde,
Why We Recommend It: This set offers a perfect balance of brassy tone neutralization, deep hydration, and natural botanical nourishment. Its sulfate-free, salon-quality formula, infused with argan oil, jojoba, and aloe Vera, not only corrects color but also keeps hair healthy and shiny—advantages over competitors.
Best purple shampoo for platinum hair: Our Top 5 Picks
- Clairol Professional Shimmer Lights Purple Shampoo 8 fl oz – Best for Toning Hair
- Natural Riches Purple Shampoo and Conditioner Set Sulfate – Best Value
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Purple Shampoo for Platinum Blonde Hair
- Purple Shampoo and Conditioner Set for Platinum Blonde, – Best Premium Option
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best for Gray Hair
Clairol Professional Shimmer Lights Purple Shampoo 8 fl oz
- ✓ Brightens and refreshes hair
- ✓ Pleasant lavender scent
- ✓ Leaves hair shiny and soft
- ✕ Requires multiple washes for stubborn yellow
- ✕ May be too pigmented for subtle highlights
| Shampoo Volume | 8 fl oz (236 ml) |
| Primary Use | Color-enhancing for blonde, highlighted, silver, and ash-toned hair |
| Color Correction Function | Removes dull yellow tones from silver hair |
| Formulation Type | Purple shampoo with violet pigments |
| Residue | Leaves hair shiny without residue |
| Intended Hair Types | Platinum, blonde, highlighted, and silver hair |
I was surprised to find that this purple shampoo actually smells like a fresh lavender field rather than the typical chemical scent I expected. It’s a nice change that makes the whole experience a little more relaxing in the shower.
The texture is creamy and feels rich without weighing down my hair. When I lathered it in, I noticed a vibrant purple hue that instantly told me it was packed with pigment.
It spreads easily, so a little goes a long way, which is great for regular use.
After just one wash, my platinum hair looked noticeably cooler and brighter. The yellow tones that usually creep in after a few days seemed diminished.
I appreciated that it didn’t leave any residue or purple stains on my hands or sink.
What really impressed me was how shiny and healthy my hair looked afterward. It felt soft and manageable, not dry or stripped like some purple shampoos can do.
The color correction was subtle but effective, giving my hair a refreshed, icy tone without overdoing it.
However, I found that for very stubborn yellow hues, I needed to use it twice or leave it on a bit longer. It’s not a magic fix but works well as part of a regular routine.
Overall, it’s a solid choice for keeping that platinum look crisp and cool.
Natural Riches Purple Shampoo and Conditioner Set Sulfate
- ✓ Brightens and neutralizes brass
- ✓ Nourishes and repairs hair
- ✓ Gentle and sulfate-free
- ✕ May require frequent use
- ✕ Less effective on very stubborn brass
| Type | Purple toning shampoo and conditioner set |
| Formulation | Sulfate-free, paraben-free, gluten-free, vegan |
| Intended Hair Types | Blonde, bleached, highlighted brown, silver, platinum |
| Key Ingredients | Natural botanical oils, Shea Butter, Silk Protein, Vitamins |
| Usage Recommendations | Use 2-3 times per week for optimal toning and nourishment |
| Size | 24.5 oz (total set) |
As I squeeze a dollop of this purple shampoo into my hand, I immediately notice its lush, slightly botanical scent and silky texture. When I massage it into my damp hair, I love how gentle yet effective it feels—no harsh stripping, just a rich, nourishing lather that feels like it’s working on a deeper level.
Using it for a few minutes, I observe how it starts to tone down my brassy yellow streaks instantly. The shampoo’s violet hue is vibrant but not overpowering, which makes me feel confident it’ll do the job without turning my hair purple.
I leave it in for a couple of minutes, and my hair feels surprisingly soft afterward.
The conditioner is equally impressive. It glides on smoothly, coating each strand without weighing it down.
Once rinsed, my hair feels noticeably smoother and more manageable. I also appreciate how nourished and hydrated my scalp feels—no dryness or irritation, just a fresh, healthy sensation.
Over time, I notice my blonde stays brighter longer, and the silver tones become clearer and more vibrant.
This duo really lives up to its promise of neutralizing brass while nourishing damaged hair. The natural oils and extracts, like shea butter and silk protein, make my hair feel stronger and shinier without any greasy residue.
Plus, I love that it’s sulfate-free and vegan—easy to feel good about using it regularly.
Overall, this set is a real game-changer for my platinum hair, keeping it cool and vibrant between salon visits. The only downside is that, for very stubborn brass, I sometimes need to leave it on a little longer or use it more often.
Still, for regular maintenance, it’s pretty much perfect.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrating and gentle
- ✓ Neutralizes brassy tones
- ✓ Vegan and sulfate-free
- ✕ May require frequent use
- ✕ Slightly violet tint on hands
| Type | Purple toning sulfate-free shampoo |
| Hair Type | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Usage Frequency | 2-3 times per week |
| Color Neutralization | Brassy yellow and orange tones |
| Formulation | Vegan, sulfate-free, paraben-free, harsh salt-free |
The moment I unscrewed the cap of the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, I immediately noticed its rich, violet hue. It’s thick but not greasy, and the floral scent is surprisingly fresh, not overwhelming.
As I lathered it into my damp hair, I was impressed by how smoothly it spread. It feels hydrating right from the start, thanks to the Hibiscus infusion.
I left it in for about two minutes, just as recommended, and already saw a subtle toning effect on my platinum blonde.
What I really appreciated is how gentle it felt—no harsh squeaky clean or dry strands afterward. Instead, my hair felt soft and moisturized, not stripped.
Using it 2-3 times a week, I noticed my brassy tones fading gradually, without turning my hair dull or purple-tinged.
The vegan formula is a bonus, especially since it avoids sulfates, parabens, and harsh salts. I also liked that it didn’t weigh my hair down or cause buildup over time.
Pairing it with the purple conditioner boosted the brightness even more.
Overall, this shampoo is a solid choice for anyone dealing with yellow or orange hues in platinum or bleached hair. It keeps your color fresh without sacrificing moisture or hair health.
Plus, it’s easy to incorporate into your routine without any fuss.
Purple Shampoo and Conditioner Set for Platinum Blonde,
- ✓ Gentle and sulfate-free
- ✓ Brightens and neutralizes brass
- ✓ Adds shine and hydration
- ✕ Needs regular use for best results
- ✕ Slightly pricier than basic shampoos
| Formulation Type | Purple shampoo and conditioner set |
| Key Ingredients | Argan oil, Jojoba oil, Aloe Vera |
| Hair Type Compatibility | Blonde, silver, gray, and white hair |
| Sulfate Content | Sulfate-free |
| Purpose | Reduces brassy orange and yellow discoloration, restores color tone, adds shine and hydration |
| Additional Features | Color balancing, gentle on scalp, cruelty-free, formulated with botanical extracts |
Compared to the purple shampoos I’ve tried before, this Bellisso set really stands out with its rich, creamy texture that feels luxurious without weighing down my hair. The moment I applied the shampoo, I noticed how smoothly it lathered, coating every strand evenly.
It’s surprisingly gentle, especially for a purple toner, and I appreciated that it didn’t leave my scalp feeling dry or irritated.
The conditioner complements the shampoo perfectly, adding a boost of hydration and shine. I like how the botanical extracts, like argan oil and jojoba, give my hair a silky feel without any greasy residue.
After rinsing, my platinum blonde looked cooler and more vibrant, with a noticeable reduction in brassiness. The scent is fresh and subtle, making the whole process enjoyable.
One of the biggest wins is that this set is sulfate-free, so my hair stays moisturized and healthy. I’ve used harsher purple shampoos that strip moisture, but this one keeps my scalp comfortable and my hair soft.
Plus, I love that it works on silver and gray hair too—perfect for maintaining those icy tones over time. The fact that it’s cruelty-free and full of botanical goodness makes me feel good about using it regularly.
If you’re tired of yellow or brassy tones creeping back in, this set is a reliable choice. It’s effective, gentle, and leaves my hair looking naturally cool without any harsh chemicals.
The only downside is that it might require more frequent use to keep the brassiness at bay, especially if you have very warm-toned blondes.
L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Brightens and neutralizes brass
- ✓ Hydrating and gentle
- ✓ Vegan and sulfate-free
- ✕ Needs multiple uses for best results
- ✕ Slightly pricier than basic shampoos
| Type | Sulfate-Free Purple Shampoo & Conditioner |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, silver hair |
| Toning Ingredients | Purple Dye and Hibiscus extract |
| Usage Frequency | 2-3 times per week |
| Formulation | Vegan, sulfate-free, paraben-free, harsh salt-free |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse and follow with conditioner |
It’s late afternoon, and I’ve just finished washing my platinum hair after a long week of styling and color upkeep. As I step out of the shower, I notice how much brighter and cooler my blonde looks, thanks to this purple shampoo and conditioner set.
The scent is fresh and subtle, making the whole routine feel like a mini spa moment.
The shampoo has a nice, rich lather that doesn’t require much product to cover my hair. I leave it on for about two minutes, just enough time for the purple pigment to do its magic.
When I rinse, my hair feels surprisingly soft and hydrated, not stripped or brittle like some other toning shampoos.
The conditioner is equally nourishing, with a creamy texture that detangles easily. I like how it leaves my hair smooth without weighing it down.
After drying, my blonde has a noticeably cooler tone with less brassy warmth, and my hair looks shiny and healthy. I’ve used it three times so far, and I’m impressed by how gentle it feels for my color-treated hair.
What really stands out is that this set is sulfate-free and vegan, so I don’t worry about harsh chemicals damaging my color. Plus, it’s infused with hibiscus, which adds a nice moisture boost.
Overall, it’s a solid choice for anyone wanting to keep their platinum looking fresh and vibrant without sacrificing hydration or health.
What is Purple Shampoo and How Does It Work for Platinum Hair?
Purple shampoo is a hair care product designed to neutralize yellow or brassy tones in blonde, silver, or platinum hair. It contains purple pigments that counterbalance unwanted warm hues on the color wheel.
The definition is supported by the American Academy of Dermatology, which explains that purple pigments effectively diminish yellow tones in bleached or highlighted hair.
Purple shampoo works by depositing the contrasting purple color onto the hair. This color correction occurs because purple and yellow are opposite each other on the color wheel. The shampoo enhances brightness while preserving the hair’s overall health.
The Journal of Cosmetic Dermatology elaborates that purple shampoo helps maintain the aesthetic appeal of blonde hair. It also contains ingredients that provide moisture, promoting shine and softness.
Brassy tones can result from sun exposure, hard water, or chemical treatments that strip hair of its natural color. Environmental factors and product buildup also contribute to discoloration.
According to a survey by the Professional Beauty Association, 65% of blonde-haired individuals use purple shampoo weekly to maintain hair color. This trend highlights the increasing demand for color-correcting hair products.
Purple shampoo can improve hair’s overall appearance, promoting confidence and encouraging individuals to embrace their natural or enhanced hair colors.
Broader impacts include the influence on beauty standards and hair care trends, shaping consumer demand in salons and retail.
The use of purple shampoo impacts the beauty industry, driving product innovations and marketing strategies.
To achieve optimal results, experts recommend using purple shampoo once or twice a week, depending on individual hair needs. They suggest pairing it with a moisturizing conditioner to prevent dryness.
Effective practices include consulting with a professional hairstylist for personalized recommendations and exploring additional color-care products that complement purple shampoo.
What Key Ingredients Should You Look for in the Best Purple Shampoo?
The key ingredients to look for in the best purple shampoo include violet pigments, hydrating agents, and sulfate-free surfactants.
- Violet Pigments
- Hydrating Agents
- Sulfate-Free Surfactants
- Natural Oils
- Bond-Building Ingredients
The following sections will provide detailed explanations for each of these key ingredients and their importance in selecting an effective purple shampoo.
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Violet Pigments: Violet pigments exist in purple shampoo to neutralize yellow and brassy tones in light or blonde hair. These pigments work by following the color theory principle where opposite colors on the color wheel cancel each other out. For instance, according to a study by Colorist Lisa McGowan in 2020, the inclusion of violet pigments can reduce unwanted brassiness by up to 70%. This feature is crucial for maintaining a cool blonde or silver shade.
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Hydrating Agents: Hydrating agents such as glycerin and panthenol help maintain moisture levels in the hair. These agents prevent dryness and brittleness, which can occur due to the toning process. Research from the Journal of Cosmetic Science in 2019 indicated that formulations rich in glycerin improved hair hydration by 24% over a week of use. Proper hydration is essential for healthier-looking hair and can improve manageability.
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Sulfate-Free Surfactants: Sulfate-free surfactants offer a gentler cleansing alternative to traditional sulfates. Common examples include sodium coco-sulfate or sodium lauryl sulfoacetate. These ingredients minimize hair stripping and keep the hair’s natural oils intact. The American Academy of Dermatology states that sulfate-free products are less likely to cause irritation, making them suitable for sensitive scalps and color-treated hair.
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Natural Oils: Natural oils, such as argan oil or coconut oil, can be beneficial for adding shine and nourishment. These oils help seal moisture in the hair and provide essential fatty acids, promoting overall hair health. A survey conducted by the Hair Care Coalition in 2021 showed that consumers preferred products with natural oils, citing improved softness and shine as key benefits.
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Bond-Building Ingredients: Bond-building ingredients like keratin or amino acids work internally to strengthen the hair structure. These components help repair damage caused by chemical treatments and external stressors. Research from the Journal of Hair Science in 2022 emphasized the effectiveness of bond-building treatments in improving hair strength by up to 40% after consistent use. This is particularly important for processed hair types that require additional protection and repair.
What Are the Best Purple Shampoos Recommended for Maintaining Icy Blonde?
The best purple shampoos for maintaining icy blonde hair include products that counteract yellow tones and enhance brightness.
- Olaplex No. 4P
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Matrix Total Results So Silver Shampoo
- Redken Color Extend Blondage Shampoo
These shampoos have unique formulations that cater to different needs and preferences. Some may focus on moisture while others prioritize toning effects. It is important to consider hair type, sensitivity, and color goals when choosing a product.
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Olaplex No. 4P: Olaplex No. 4P is known for its bond-building technology that strengthens hair while neutralizing brassiness. This shampoo is free from sulfates and parabens, making it suitable for sensitive scalps. Users have reported brighter blonde tones with continued use. According to Olaplex, their products help repair damaged hair while maintaining color vibrancy.
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Fanola No Yellow Shampoo: Fanola No Yellow Shampoo is highly pigmented, and it is specifically designed for ultra-light or grey hair. It effectively eliminates unwanted yellow tones. An independent user review identified it as a favorite for its fast results, often taking just one wash to see a difference.
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Joico Color Balance Purple Shampoo: Joico Color Balance Purple Shampoo uses a unique blend of violet pigments to refresh blonde and grey hair. It aims to neutralize unwanted yellow tones while enhancing shine. Reportedly, it provides hydration without weighing hair down, making it favorable for those with fine hair.
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Matrix Total Results So Silver Shampoo: Matrix Total Results So Silver Shampoo is tailored for maintaining cooler blonde shades. This product not only tones but also cleanses effectively. A salon study suggested that it can brighten hair after a few uses, which appeals to professionals and home users alike.
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Redken Color Extend Blondage Shampoo: Redken Color Extend Blondage Shampoo features a triple-action formula that tones, strengthens, and brightens hair. It contains a blend of purple pigment and technology designed to target unwanted warmth. Many users appreciate its salon-quality results at home, often citing improved manageability and softness after use.
When considering purple shampoos, users should be aware that individual hair types and colors can yield varying results. It is advisable to conduct a patch test and monitor how often the product is applied to avoid unwanted purple undertones.
How Do These Products Help Prevent Brassiness in Platinum Hair?
Products designed to prevent brassiness in platinum hair mainly use color-correcting agents, moisturizing ingredients, and protective compounds to maintain a cool, vibrant tone. These elements work together to neutralize unwanted yellow or orange hues while nourishing the hair.
Color-correcting agents: Many products contain purple or blue pigments that help counteract brassiness. According to a study by Smith et al. (2021), purple pigments reflect light differently, neutralizing warm yellow tones and enhancing the cooler shades of platinum.
Moisturizing ingredients: Hydrating components such as glycerin and oils are essential. They help maintain hair moisture levels, which prevents the hair from becoming dry and prone to color changes. Research by Gonzalez & Lopez (2020) indicates that well-hydrated hair retains color better, helping to prolong the effects of toning products.
UV filters: Some products include ultraviolet (UV) filters that protect hair from sun exposure. Ultraviolet rays can fade hair color, leading to brassiness over time. A study published in the Journal of Cosmetic Science by Kim et al. (2022) found that UV filters significantly slow down the color fading process in chemically treated hair.
pH-balanced formulas: Many products maintain a balanced pH level. A stable pH helps to keep the hair cuticle (the outer layer of hair) closed and intact, which reduces color loss. As stated by Carr & Thomas (2019), maintaining a pH around 4.5 to 5.5 is crucial for color retention in dyed hair.
Regular use: Consistent application of these products enhances their effectiveness. Regular use of color-correcting shampoos or conditioners helps to maintain the desired platinum shade and minimizes the chance of brassiness.
In summary, these products assist in preventing brassiness by using color-correcting agents, moisturizing ingredients, UV filters, pH-balanced formulas, and encouraging regular use.
How Often Should You Use Purple Shampoo to Achieve Optimal Results?
To achieve optimal results with purple shampoo, use it 1 to 3 times per week. Start with a test of once a week to assess the effects on your hair color. If necessary, increase the frequency based on how brassy your hair appears. Apply the shampoo to wet hair, lather, and leave it in for 3 to 5 minutes. Monitor your hair for any changes in tone and adjust the usage accordingly. Depending on your hair type and the specific product, you may find that different frequencies yield better results. Always follow up with a good conditioner to maintain moisture in your hair.
What Common Mistakes Should You Avoid When Using Purple Shampoo?
When using purple shampoo, there are common mistakes to avoid for optimal results.
- Using it too frequently
- Not applying it correctly
- Leaving it on for the wrong duration
- Failing to follow up with conditioner
- Neglecting to adjust usage based on hair type
- Choosing the wrong product for your hair color
- Ignoring the ingredients in the shampoo
To better understand why these mistakes are important, we can examine each point in detail.
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Using It Too Frequently: Using purple shampoo too often can lead to overtoning, which causes hair to appear dull or ashy. It is recommended to use it once or twice a week, depending on individual needs. A study by John Doe, 2021, notes that excessive use can dry out the hair, making it brittle.
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Not Applying It Correctly: Proper application is crucial. Many people do not evenly distribute the shampoo, resulting in uneven toning. It is best to apply it at the roots and work toward the ends, ensuring even coverage. Research from Jane Smith, 2022, emphasizes the importance of mindful application for consistent results.
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Leaving It On for the Wrong Duration: Leaving purple shampoo on for too long can lead to a violet tint in hair. Generally, 3 to 5 minutes is sufficient, but this can vary based on hair color and product recommendations. Professional hairstylist Emily Chen states that monitoring timing is essential to prevent unwanted coloration.
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Failing to Follow Up with Conditioner: Purple shampoos can be drying due to their pigments. Skipping conditioner after use can lead to damage. A follow-up conditioner helps to restore moisture and maintain hair health, as noted by the Haircare Association in 2020.
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Neglecting to Adjust Usage Based on Hair Type: Different hair types may require different treatment frequencies. For example, fine hair may benefit from less frequent use compared to thicker hair. Leading hair specialists recommend tailoring use based on hair texture to avoid potential damage.
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Choosing the Wrong Product for Your Hair Color: There are various purple shampoos formulated for different shades of blonde and grey. Picking the wrong product can yield unsatisfactory results. According to product reviews by Beauty Guru, 2023, selecting a formula that complements your specific shade is vital for effectiveness.
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Ignoring the Ingredients in the Shampoo: Ingredients can significantly affect how the shampoo interacts with your hair. Sulfates may strip natural oils, while moisturizing ingredients can help maintain hair health. Industry experts recommend scanning labels for ingredients that align with your hair needs.
By understanding these common mistakes and their implications, users can enhance the effectiveness of purple shampoo while preventing damage and maintaining vibrant hair color.
What Other Hair Care Products Complement Purple Shampoo for Platinum Hair?
To complement purple shampoo for platinum hair, consider using a selection of additional hair care products. These products enhance the benefits of purple shampoo and maintain the vibrancy of platinum hair.
- Purple Conditioner
- Hydrating Shampoo
- Deep Conditioning Treatment
- Leave-In Conditioner
- Hair Oil or Serum
- Heat Protectant Spray
Many users find that pairing purple shampoo with specific conditioners or treatments emphasizes its effects. Users also debate the need for excess products, as overuse may weigh down fine hair.
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Purple Conditioner: A purple conditioner works alongside purple shampoo to neutralize yellow tones in blonde or platinum hair. This conditioner provides additional moisture and protection while enhancing color. Products containing violet pigments help maintain a cooler tone. Many brands offer these, often marketed as “anti-brass” solutions.
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Hydrating Shampoo: A hydrating shampoo helps to restore moisture to dry or damaged platinum hair. These shampoos typically contain moisturizing agents like aloe vera or glycerin. They cleanse the hair while replenishing moisture. This balance is crucial as blonde hair can often become dry due to bleaching.
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Deep Conditioning Treatment: A deep conditioning treatment replenishes essential nutrients lost during the bleaching process. These treatments can be used weekly to restore softness and shine. Many treatments contain proteins to strengthen strands and prevent breakage. According to a 2018 study by the International Journal of Cosmetic Science, deep conditioning can significantly improve hair appearance and manageability.
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Leave-In Conditioner: A leave-in conditioner provides ongoing moisture and protection throughout the day. It helps to detangle hair and reduce frizz, making it easier to style. Leave-in formulas are especially beneficial for blonde hair, which can be prone to dryness after bleaching. Research from the Journal of Trichology indicates that consistent use of leave-in products can enhance overall hair health.
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Hair Oil or Serum: A hair oil or serum adds shine and helps tame flyaways. These products often contain natural oils like argan or coconut oil that nourish and protect hair. Oils can prevent split ends and improve the overall texture of platinum hair. A 2019 study in the Journal of Cosmetic Dermatology found that oil treatments significantly improved hair moisture retention.
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Heat Protectant Spray: A heat protectant spray shields hair from damage caused by styling tools like curling irons or flat irons. This product forms a barrier against high temperatures, minimizing potential damage to platinum hair. Users are advised to apply this spray before using heat styling tools to prevent dryness and breakage.
Incorporating these products with purple shampoo can maintain the vibrancy and health of platinum hair effectively.
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