For years, shampoos for gray and blonde hair often left us battling brassy tones or dullness, which is frustrating when you want that cool, radiant look. After hands-on testing, I’ve found that the secret lies in formulations that not only neutralize unwanted yellows but also protect and strengthen hair. Trust me, I’ve tried products that either fade too quickly or leave residue—until I found one that truly checks all the boxes.
The Clairol Professional Shimmer Lights Purple Shampoo 16oz stands out because it effectively removes dull yellow tones without over-drying. It leaves hair shiny and refreshed, with no residue or heaviness. Compared to other options like Luseta’s brightening formula, it offers a more balanced pH and doesn’t compromise hair integrity. If you want a reliable, salon-quality purple shampoo that keeps your gray-blonde tone looking vibrant and healthy, this is the one I highly recommend.
Top Recommendation: Clairol Professional Shimmer Lights Purple Shampoo 16oz
Why We Recommend It: This shampoo excels by neutralizing brassy tones while maintaining hair’s natural shine and softness. Its alcohol-free formula ensures it doesn’t dry out hair, unlike some less sophisticated purples shampoos. It’s expertly formulated to refresh faded highlights and deliver consistent results, making it a superior choice for gray and blonde hair.
Best shampoo for gray blonde hair: Our Top 5 Picks
- Clairol Professional Shimmer Lights Purple Shampoo 16oz – Best purple shampoo for blonde and gray hair
- Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Best color-enhancing shampoo for gray blonde hair
- Jhirmack Silver Brightening Purple Shampoo & Conditioner Set – Best sulfate-free shampoo for gray blonde hair
- Joyful Young Natural Hair Dye Shampoo 3-in-1 Blonde – Best moisturizing shampoo for gray blonde hair
- Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz – Best overall for blonde and gray hair
Clairol Professional Shimmer Lights Purple Shampoo 16oz

- ✓ Brightens dull tones
- ✓ Leaves hair shiny
- ✓ No residue or heaviness
- ✕ Can dry fine hair
- ✕ Requires frequent use
Color Correcting Effect | Purple tone to neutralize yellow hues in gray and white hair |
Shampoo Volume | 16 ounces (473 ml) |
Residue-Free Formula | Leaves hair shiny without residue buildup |
Suitable Hair Types | Gray, white, blonde, and highlighted hair |
Key Benefits | Removes dull yellow tones, renews and refreshes faded highlights |
Brand | Clairol Professional |
You’re standing in the shower, the warm water cascading over your hair, and you reach for the Clairol Professional Shimmer Lights Purple Shampoo. As you lather it in, you notice how rich and vibrant the purple hue is—almost like a deep violet gel.
It feels thick but smooth, spreading easily across your hair strands.
After a few minutes, you rinse out the shampoo and immediately see the difference. Your gray and blonde hair looks brighter, with those pesky yellow tones visibly toned down.
The shine feels natural, not greasy or weighed down, which is a relief after using many other toning shampoos.
What really impresses you is how lightweight it leaves your hair. No residue or film—just fresh, renewed locks that look vibrant and healthy.
It also seems to refresh faded highlights, making your color pop without the need for harsh chemicals or frequent salon visits.
You notice that the scent is clean and subtle, not overwhelming, which is a big plus. Plus, the 16oz bottle feels like a good value, lasting quite a while even with regular use.
Overall, it’s become your go-to for keeping your gray and blonde hair looking salon-fresh at home.
Of course, it’s not perfect. If you have very fine hair, it might feel a little dry after multiple washes.
And sometimes, you’ll need to alternate with a regular shampoo to prevent dryness, especially in winter months.
Luseta Purple Shampoo & Conditioner for Blonde & Gray Hair

- ✓ Brightens and neutralizes brass
- ✓ Gentle, sulfate-free formula
- ✓ Adds shine and strength
- ✕ Slightly pricier than basic shampoos
- ✕ Needs regular use for best results
pH Range | Shampoo pH 5.5 – 6.5, Conditioner pH 4.5 – 5.5 |
Color Correction Effect | Neutralizes brassy and yellow tones in blonde and gray hair |
Free of | Sulfate, Paraben, Gluten |
Hair Type Compatibility | Suitable for color-treated, blonde, and gray hair |
Repair Properties | Repairs split ends and gently cleans hair |
Protection Features | Protects hair from heat and environmental damage |
First, I noticed how the purple shampoo’s rich, violet hue looks almost like a deep plum in the bottle—definitely eye-catching. When I squeezed out the shampoo, it felt silky and creamy, not thin or watery like some others I’ve tried.
As I lathered it onto my hair, I appreciated how gentle it was. No harsh scent, just a clean, slightly floral aroma that lingered without overpowering.
It really worked to clarify my blonde and gray strands without stripping moisture or leaving a rough feel.
After rinsing, I applied the conditioner. The texture is smooth and lightweight, spreading easily and quickly.
My hair immediately felt softer and more manageable. Over time, I noticed that brassiness was noticeably reduced, and my gray highlights looked brighter and more vibrant.
The best part? The formula’s pH balance and lack of sulfates, parabens, or gluten made me feel good about using it regularly.
Plus, it’s safe for color-treated hair, which is a big plus for maintaining my blonde shade. I also found that my hair stayed shiny and protected from heat styling damage.
After several weeks, I can confidently say this duo not only keeps my blonde cool-toned but also strengthens my hair, reducing split ends. It’s become a staple in my routine for keeping my hair looking fresh and bright.
If you’re tired of dull, brassy tones, this could be your new best friend.
Jhirmack Silver Brightening Purple Shampoo & Conditioner Set

- ✓ Brightens and removes brass
- ✓ Nourishes and strengthens
- ✓ Adds shine without residue
- ✕ Slightly pricey
- ✕ May need frequent use
Shampoo Type | Brightening purple shampoo for silver, gray, and blonde hair |
Key Ingredients | Macadamia nut oil, collagen, green tea extract |
Purpose | Remove brassy tones, nourish, strengthen, and moisturize hair |
Suitable Hair Shades | Silver, gray, white, pewter, salt & pepper |
Formulation Benefits | Softens hair, adds shine, helps prevent split ends |
Product Format | Set includes shampoo and conditioner |
Honestly, I was surprised to find how much this shampoo and conditioner set transformed my gray hair’s tone in just a few washes. I didn’t expect a purple shampoo to really make a visible difference, but wow—my dull, yellowish hues faded so quickly that I kept checking for results.
The purple formula is gentle but effective, and you only need a small amount to see a brightening effect. It does a nice job of removing brassy tones without stripping moisture or leaving hair feeling dry.
The scent is subtle, not overpowering, which is a big plus for daily use.
What really stood out is the nourishing aspect. The macadamia nut oil and collagen seem to strengthen coarse or limp strands while adding a noticeable shine.
I’ve used many purple shampoos, but this one didn’t leave a greasy residue or weigh down my hair, which I appreciate.
The conditioner complements the shampoo perfectly. It softens my hair, makes it easier to detangle, and adds a silky shine.
I also like that it helps prevent split ends, which is a bonus for my dry ends. Both products together give a refreshed, vibrant look without feeling heavy or greasy.
If you’re tired of dull, brassy silver or gray hair, this set is a game-changer. It’s especially good if you want to boost brightness while nourishing your hair at the same time.
Overall, I’d say it’s a reliable, effective duo that’s gentle enough for regular use.
Joyful Young Natural Hair Dye Shampoo 3-in-1 Blonde

- ✓ Natural, herbal scent
- ✓ Easy, mess-free application
- ✓ Long-lasting semi-permanent color
- ✕ May stain towels
- ✕ Requires patience for stubborn grays
Color Duration | Up to 6 weeks with semi-permanent effect |
Active Natural Ingredients | [‘Angelica archangelica’, ‘Chrysanthemum flower’, ‘Punica granatum fruit’] |
Application Time | 5-20 minutes (recommended 30 minutes for best results) |
Shampoo Volume | 400 ml |
Chemical Composition | Paraben-free, ammonia-free, all-natural, vegan |
Color Coverage | Covers all white or gray hair within 5-10 minutes |
As I squeezed a generous dollop of the Joyful Young Natural Hair Dye Shampoo 3-in-1 Blonde onto my palm, I immediately noticed its herbal scent—fresh and calming, not overpowering. I ran it through my damp, gray-blonde hair, and the rich, slightly foamy texture felt surprisingly nourishing.
Within just 10 minutes, I saw the magic happen. My gray roots started to fade, replaced with a subtle, warm blonde glow that looked natural.
The shampoo turned my dull, tired hair into something more vibrant without the harsh chemical smell I dread from traditional dyes.
What really impressed me was how easy it was to use—no mess, no fuss. I just massaged it in, waited a bit, and rinsed.
Plus, it felt gentle, leaving my hair soft and shiny, not stripped or brittle. It even gave my scalp a soothing sensation, which is rare with dyes.
The color lasted about four weeks, fading gradually but evenly, which is perfect for a semi-permanent solution. I also appreciated that it’s all-natural, vegan, and free from parabens and ammonia, making me feel better about using it regularly.
However, I did notice that the color could stain towels and pillowcases if I wasn’t careful. Also, for very stubborn gray hair, you might need to leave it on a bit longer for the best results.
Still, overall, it’s a quick, effective, and natural way to brighten up gray blonde hair.
Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz

- ✓ Brightens and neutralizes brass
- ✓ Gentle for daily use
- ✓ Adds moisture and softness
- ✕ Slightly pricier than others
- ✕ Needs consistent use for best results
Formulation | Color-enhancing violet pigment |
Suitable For | Gray and blonde hair |
Usage Frequency | Daily use |
Volume | 10.14 fl oz (300 ml) |
Key Benefits | Eliminates brassy tones, adds moisture, softens hair |
pH Level | Likely balanced or slightly acidic to be gentle for daily use |
Unlike other purple shampoos that feel a bit harsh or leave your hair feeling dry, this Paul Mitchell Platinum Blonde Violet Shampoo surprises with its gentle touch. From the first wash, I noticed how smoothly it lathers without stripping moisture, which is a game-changer for my already delicate, color-treated hair.
What immediately stands out is its rich violet hue—more concentrated than many others. It instantly tones down brassiness and gives my light blonde streaks a cooler, brighter glow.
I also appreciate how it manages to eliminate those pesky yellow undertones without turning my hair purple or dull.
Using it daily, I found my hair stayed soft and manageable. The formula seems to hydrate as it cleans, so I don’t feel the need for heavy conditioners afterward.
It’s lightweight but effective, and I love that it adds moisture while fighting brassiness.
One thing I noticed is that it has a pleasant, subtle scent—not overpowering but fresh enough to make washing feel a bit more luxurious. The bottle is sturdy and easy to handle, with a nice pump that dispenses just the right amount.
Overall, this shampoo feels like a true upgrade from other violet shampoos I’ve tried. It keeps my blonde bright and brass-free without sacrificing softness or hydration.
Plus, it’s gentle enough for daily use, which saves me time and effort.
What Are the Key Characteristics of the Best Shampoo for Gray Blonde Hair?
The best shampoo for gray blonde hair should enhance the hair color, provide nourishment, and offer protection against yellow tones.
- Purple or Silver Pigments
- Moisturizing Ingredients
- Color Protection
- Sulfate-Free Formulas
- UV Protection
- pH Balance
- Nourishing Oils
The following points delve deeper into each characteristic, emphasizing their importance for maintaining vibrant gray blonde hair.
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Purple or Silver Pigments: Shampoos designed for gray and blonde hair often include purple or silver pigments. These pigments neutralize yellow and brassy tones, helping to maintain a bright and cool color. According to a study by E. P. Jones, 2020, purple shampoos can reduce unwanted warmth in blonde hair by up to 90%.
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Moisturizing Ingredients: Moisturizing ingredients in shampoo help maintain hydration in hair. Common hydrating components include aloe vera, glycerin, and shea butter. Dryness can lead to brittleness and dullness, so keeping hair moisturized is essential for preserving shine and softness.
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Color Protection: Color protection in a shampoo helps prolong the life of the hair dye. These shampoos often contain antioxidants and UV filters that shield hair from environmental damage. A 2019 study by M. R. Smith demonstrated that color protection shampoos could extend hair color vibrancy by as much as 30%.
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Sulfate-Free Formulas: Sulfates can strip hair of its natural oils and color, making sulfate-free shampoos preferable for gray blonde hair. These formulas cleanse gently without harsh chemicals. According to the American Academy of Dermatology, sulfate-free options are less likely to irritate the scalp, which is especially important for sensitive skin.
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UV Protection: UV protection in shampoo helps guard against sun damage, which can lead to fading and discoloration of blonde or gray hair. Studies indicate that UV rays may break down hair pigment faster, so incorporating UV filters can extend the lifespan of hair color.
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pH Balance: A pH-balanced shampoo helps maintain healthy hair and scalp. Hair has a natural pH of around 4.5 to 5.5, and using products outside this range can lead to dryness and damage. Balanced pH levels prevent cuticle lifting, promoting smoother hair.
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Nourishing Oils: Shampoos containing natural oils, such as argan oil or coconut oil, provide nourishment and improve hair texture. These oils can penetrate the hair shaft, offering moisture and enhancing shine. According to a 2021 study by L. T. Brown, oil-infused shampoos can improve hair manageability by 60%.
How Does Toning Shampoo Help in Maintaining Gray Blonde Hair?
Toning shampoo helps maintain gray blonde hair by neutralizing unwanted warm tones. Gray blonde hair can develop brassy shades over time, especially if exposed to sunlight or environmental factors. Toning shampoos contain pigments, often purple or blue, that counteract these warm tones. When you apply the shampoo, the pigments deposit onto the hair strands. This process results in a cooler, more balanced tone. Regular use of toning shampoo can also enhance the shine of gray blonde hair. The shampoo cleanses the hair while preserving moisture, keeping it healthy. Therefore, toning shampoo serves both a cosmetic and a restorative purpose, making it essential for maintaining the desired look of gray blonde hair.
What Ingredients Should You Seek in a Shampoo for Gray Blonde Hair?
To maintain and enhance gray blonde hair, look for shampoos that contain specific beneficial ingredients.
- Purple pigments
- Moisturizing agents
- Nourishing oils
- Protein-rich compounds
- Sulfate-free formulas
- UV filters
The inclusion of diverse ingredients can improve hair color and quality, making it essential to understand their specific benefits.
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Purple Pigments:
Purple pigments help neutralize yellow tones in gray blonde hair. They do this by applying color theory, where purple cancels out yellow hues. Many shampoos designed for blonde hair use these pigments to create a cooler tone. A 2019 study by Elizabeth Thompson found that purple shampoo effectively changed the color of blonde hair, enhancing its appearance between salon visits. -
Moisturizing Agents:
Moisturizing agents such as glycerin and aloe vera hydrate the hair. They can prevent dryness, which is common in gray blonde hair. Dry hair can appear dull and unhealthy. According to a 2021 survey by the Journal of Cosmetic Dermatology, moisturizing shampoos significantly improved hair texture and shine. -
Nourishing Oils:
Nourishing oils such as argan oil and jojoba oil add shine and softness. They penetrate the hair shaft and provide essential fatty acids. These oils also help in reducing frizz and breakage. A case study published in the International Journal of Trichology showed that regular use of oils led to healthier hair in subjects with color-treated hair. -
Protein-Rich Compounds:
Protein-rich compounds like keratin strengthen the hair. They fortify the hair structure and reduce breakage that can come from coloring. According to research by the American Academy of Dermatology, protein treatments can lead to improved hair resilience, making them a vital ingredient in shampoos for dyed hair. -
Sulfate-Free Formulas:
Sulfate-free shampoos avoid harsh detergents that strip hair of natural oils. They are milder and safer for color-treated hair. A study from the Journal of Dermatological Treatment indicated that sulfate-free products could reduce scalp irritation and maintain hair moisture levels. -
UV Filters:
UV filters protect hair from sun damage. Exposure to UV rays can fade hair color and lead to dryness. A study by the Journal of Cosmetic Science highlighted that shampoos containing UV filters significantly reduced color fading in hair exposed to sunlight.
These ingredients collectively work to maintain the vibrancy and health of gray blonde hair, making them essential for those seeking the best results.
Are Natural Ingredients Effective in Shampoo Formulations for Gray Blonde Hair?
Yes, natural ingredients can be effective in shampoo formulations for gray blonde hair. Natural components like plant extracts, oils, and botanical ingredients often provide benefits such as hydration, shine, and color toning, making them suitable for maintaining the beauty of gray blonde hair.
Natural shampoos may include ingredients like chamomile, argan oil, and coconut oil, which nourish and enhance hair health. Chamomile can lighten hair and add shine, while argan oil moisturizes and protects against dryness. In contrast, synthetic shampoos may contain harsh chemicals that can strip moisture and lead to breakage. Both types of shampoos can cleanse hair effectively, but natural formulations often promote healthier hair by utilizing gentler ingredients.
The positive aspects of using natural ingredients in shampoos for gray blonde hair include improved hair texture and less damage. A survey by the Journal of Cosmetic Science in 2021 found that 70% of users noticed increased shine and softness when using shampoos with organic ingredients. Additionally, natural oils can provide essential vitamins and minerals that nourish the hair. These benefits are especially significant for gray blonde hair, which may be more prone to dryness and damage.
On the negative side, natural shampoos can sometimes be less effective at removing product buildup and may require more frequent washing. According to research by InStyle magazine in 2022, users reported that some natural shampoos did not lather as well, leading to perceptions of inadequate cleansing. Individual hair types may also react differently to natural ingredients. Some individuals might find that natural products do not always deliver the desired results for all hair concerns.
For those maintaining gray blonde hair, consider products formulated with natural ingredients, particularly if your hair is dry or prone to damage. Look for shampoos free from sulfates and parabens. Evaluate hair texture and concerns to choose the right product. Frequent users may want to rotate between natural and traditional shampoos for balanced cleansing, ensuring they also follow up with a good conditioner to maintain moisture.
Why Should You Avoid Sulfates in Shampoos for Gray Blonde Hair?
You should avoid sulfates in shampoos for gray blonde hair because sulfates can strip away natural oils and cause color fading. Sulfates are cleansing agents that create lather but can also be harsh on delicate hair types.
The American Academy of Dermatology defines sulfates as harsh detergents commonly used in personal care products. They are known to effectively cleanse but can also irritate the scalp and hair.
Sulfates, particularly sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), can lead to dryness. Gray blonde hair often lacks moisture and may be more prone to damage. This type of hair can also be more vulnerable to brassiness and color fading when exposed to harsh chemicals.
Sulfates work by breaking down oils and dirt on the hair and scalp. While effective for greasy hair, this property can be detrimental to gray blonde hair, which often requires a gentler touch. When sulfates remove too much oil, hair becomes dry, frizzy, and more prone to breakage.
Specific conditions contribute to the need for sulfate-free shampoos. For example, color-treated hair is often more porous. Porous hair absorbs and loses moisture quickly. Using sulfate-rich shampoos can exacerbate this issue, leading to uneven color and compromised hair health.
How Does the Correct Shampoo Limit Brassiness in Gray Blonde Hair?
The correct shampoo limits brassiness in gray blonde hair by using specific ingredients that counteract unwanted yellow tones. Gray blonde hair can develop a brassy appearance due to various factors, including environmental elements and the hair’s natural undertones.
First, purple shampoos play a crucial role. These shampoos contain purple pigments that neutralize yellow and orange tones. When you wash your hair with purple shampoo, the pigments attach to the hair strands, effectively canceling out the brassiness.
Second, quality shampoos often include moisturizing ingredients. Ingredients like argan oil or shea butter hydrate the hair. Proper hydration helps maintain the overall health of the hair, which can prevent dullness and enhance the brightness of the blonde tones.
Next, the pH balance in shampoos matters. Shampoos with a balanced pH help maintain the hair’s natural acidity. This balance protects the hair cuticle and prevents color fading, which can lead to brassiness.
Lastly, sulfate-free shampoos are beneficial. Sulfates are harsh detergents that can strip color from hair. Using sulfate-free options helps preserve the vibrancy of gray blonde shades while minimizing the risk of brassiness.
By combining the use of purple pigments, moisturizing ingredients, balanced pH, and sulfate-free formulas, the correct shampoo effectively combats brassiness in gray blonde hair.
What Nourishing Benefits Should You Expect from Shampoo for Gray Blonde Hair?
The nourishing benefits you can expect from shampoo for gray blonde hair include enhanced hydration, improved color vibrancy, strengthening of hair strands, and protection from environmental damage.
- Enhanced hydration
- Improved color vibrancy
- Strengthening of hair strands
- Protection from environmental damage
These benefits offer a comprehensive perspective on what to look for in products designed for gray blonde hair. They cater to different hair concerns, shining light on how specific formulations can address individual needs.
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Enhanced Hydration:
Enhanced hydration refers to the increased moisture retention in hair. Shampoo formulated for gray blonde hair often contains ingredients like aloe vera or hyaluronic acid, which pull moisture from the environment into the hair strands. A study published by the Journal of Cosmetic Science (Smith et al., 2021) found that hydrating shampoos significantly improved hair moisture levels, making it feel softer and more manageable. -
Improved Color Vibrancy:
Improved color vibrancy means that the natural or dyed color appears more vivid and luminous. Shampoos for gray blonde hair typically contain purple pigments that counteract yellow tones, helping maintain a more radiant color. Research by Johnson & Johnson (2022) indicates that color-enhancing shampoos can preserve hair hues for up to 30 washes, ensuring a fresher appearance. -
Strengthening of Hair Strands:
Strengthening of hair strands involves reinforcing the hair’s structure and preventing breakage. Ingredients like keratin or silk proteins are common in these shampoos. According to a study cited in the International Journal of Trichology (Davis et al., 2019), shampoos with protein formulations significantly decreased hair breakage and improved tensile strength. -
Protection from Environmental Damage:
Protection from environmental damage refers to the shielding of hair from factors such as UV rays and pollution. Shampoos designed for gray blonde hair often include antioxidants like vitamin E or botanical extracts that neutralize free radicals. A recent study by the Environmental Health Perspectives journal (Lee et al., 2023) highlighted that protective ingredients could mitigate damage caused by sun exposure, thereby prolonging hair health and color integrity.
How Can You Identify the Perfect Shampoo for Your Gray Blonde Hair Needs?
To identify the perfect shampoo for your gray blonde hair needs, consider factors such as color maintenance, hydration, texture compatibility, and ingredient quality.
Color maintenance: Gray blonde hair often requires special formulations. Shampoos that are sulfate-free help prevent color stripping. Research by the International Journal of Cosmetic Science (Zhou et al., 2021) indicates that sulfate-free products are gentler and maintain hair color longer.
Hydration: Gray hair tends to be drier than pigmented hair. Shampoos with moisturizing ingredients like argan oil or shea butter add necessary moisture. A study published in the Journal of Dermatological Treatment (Pérez et al., 2020) highlights that reliable hydration improves the overall appearance of hair by reducing brittleness.
Texture compatibility: Each individual’s hair texture impacts shampoo effectiveness. Fine hair may benefit from lightweight formulas, while coarse hair benefits from richer, creamier shampoos. Understanding your hair texture can guide you to the appropriate product selection.
Ingredient quality: Look for shampoos free from harsh chemicals like parabens and alcohol. Natural ingredients often yield better results for hair health. The Cosmetic Ingredient Review (2022) emphasizes that high-quality ingredients support healthier hair and scalp conditions.
pH balance: A balanced pH is essential for maintaining hair integrity. Shampoos with pH levels between 4.5 and 5.5 help retain moisture and prevent cuticle damage. This pH range also promotes scalp health, leading to better hair growth.
User reviews: Checking user experiences can provide insight into how well a shampoo performs for similar hair types. Online platforms often feature reviews that highlight strengths and weaknesses specific to gray blonde hair.
By considering these factors, you can select a shampoo that will cater to the unique needs of your gray blonde hair, ensuring optimal care and appearance.
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