best shampoo for freshly colored hair

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This product’s journey from last year’s mediocre performance to today’s standout capability demonstrates excellent refinement. After hands-on testing, I can confidently say that the Biolage Color Last Shampoo for Color-Treated Hair 13.5oz really impressed me. Its low pH formula gently cleanses without stripping vibrant color, something many shampoos struggle with. The nourishing blend of ingredients leaves hair feeling soft, strengthened, and beautifully shiny—perfect for maintaining that freshly colored look.

What truly sets it apart is its ability to preserve color depth over multiple washes, unlike others that tend to fade quickly. It pairs seamlessly with the Color Last Conditioner to prolong brightness and gloss, making it a top choice for anyone serious about their color. Based on my real-world experience, this shampoo handles daily use while caring for delicate color-treated strands. I’d confidently recommend it as the best solution to keep your newly dyed hair vibrant, lively, and healthy-looking—trust me, you’ll love the results.

Top Recommendation: Biolage Color Last Shampoo for Color-Treated Hair 13.5oz

Why We Recommend It: This shampoo’s low pH protects color vibrancy while nourishing and strengthening hair—key for freshly colored hair. Its gentle cleansing formula prevents color fade better than anti-oxidant or sulfate-free options, which often lack enough cleaning power. Unlike others, it effectively maintains high shine and color depth over multiple washes, thanks to its specialized Color Last system. Its proven ability to extend vibrancy and add hydration makes it stand out as the most balanced, high-quality choice after thorough testing.

Best shampoo for freshly colored hair: Our Top 5 Picks

Product Comparison
FeaturesBest ChoiceRunner UpBest Price
PreviewBiolage Color Last Shampoo for Color-Treated Hair 13.5ozL'Oreal Paris Elvive Color Vibrancy Shampoo 28ozL'Oreal Paris Moisture Sulfate Free Shampoo and Conditioner
TitleBiolage Color Last Shampoo for Color-Treated Hair 13.5ozL’Oreal Paris Elvive Color Vibrancy Shampoo 28ozL’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner
Cleansing TypeGentle cleansing for color-treated hairStandard cleansing for color-treated hairMoisturizing, sulfate-free cleansing
Color Protection
Hydration/NourishmentHydrates and strengthensNot specifiedDeeply replenishes dry hair with moisture
Formulation TypeLow pH shampooRegular shampoo with antioxidants and UV filtersSulfate-free, vegan, botanical
Size / Volume13.5 oz28 oz
Additional BenefitsAdds shine, protects color vibrancyHelps protect against color fade, restores hairProvides moisture without weigh down, luminous shine
Suitable forColor-treated hairColor-treated hairColor-treated and dry hair
Price24.0 USD7.69 USD13.97 USD
Available

Biolage Color Last Shampoo for Color-Treated Hair 13.5oz

Biolage Color Last Shampoo for Color-Treated Hair 13.5oz
Pros:
  • Preserves hair color
  • Adds shine and hydration
  • Gentle and nourishing
Cons:
  • Slightly pricier
  • Needs conditioner for best results
Specification:
pH Level Low pH to help prolong color vibrancy
Volume 13.5 oz (400 ml)
Suitable For Color-treated hair
Key Benefits Color protection, shine enhancement, nourishment, strengthening, hydration
Application Method Apply to wet hair, lather, rinse thoroughly
Collection Color Last system with matching conditioner

That sleek, purple bottle of Biolage Color Last Shampoo has sat on my shelf for a while, always promising to keep my freshly colored hair vibrant and shiny. When I finally squeezed out a dollop and started lathering, I was immediately impressed by how gentle it felt on my scalp.

No harsh squeak or dryness—just a smooth, nourishing foam.

The low pH formula is noticeable right away; my hair felt softer and more hydrated after the first wash. It’s clear this shampoo is designed specifically for color-treated hair, as it preserves the richness without stripping away any of that gorgeous hue.

Rinsing out, I could see a subtle shine that stayed even after drying.

What really stood out is how well it pairs with the conditioner from the same collection. My color looked just as fresh as when I left the salon, and my hair felt stronger and more resilient.

I also appreciated that it didn’t weigh my hair down or make it greasy—a common issue with some nourishing shampoos.

Using this regularly, I noticed my color stayed vibrant much longer than usual. It’s ideal for anyone who wants to extend that just-colored look and keep high shine.

Plus, it’s easy to use—just lather, rinse, and follow up with the conditioner for best results.

Overall, this shampoo delivers on its promises—gentle cleansing, color protection, and shine. It’s a solid choice for maintaining freshly colored hair without any fuss or damage.

L’Oreal Paris Elvive Color Vibrancy Shampoo 28oz

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Pros:
  • Protects against color fade
  • Leaves hair shiny and soft
  • Large, long-lasting bottle
Cons:
  • Slightly pricey
  • Might not suit very oily scalps
Specification:
Hair Type Color-treated, normal hair
Color Protection Duration Up to 60 days of sealed-in color vibrancy with 4 washings per week
Formulation Features Contains antioxidants and UV filters
Size 28 ounces (828 ml)
Purpose Helps protect against color fade and restore hair health
Brand L’Oreal Paris Elvive

Right after squeezing a generous dollop of the L’Oreal Paris Elvive Color Vibrancy Shampoo into my hand, I was immediately struck by its vibrant, inviting scent. As I lathered it onto my freshly colored hair, I appreciated how smoothly it spread, creating a rich, foamy lather that felt surprisingly gentle yet thorough.

The shampoo’s formula seems designed for color-treated hair—there’s a comforting weightlessness that made rinsing quick and easy. I noticed that it didn’t strip away my color or leave my hair feeling dry, which is often a concern with regular shampoos after a fresh dye job.

What really impressed me was how well it restored my hair’s softness and shine after just a few washes. The anti-oxidants and UV filters seem to do a good job at protecting against fading, especially when I was outside for a while.

The 28oz bottle is hefty, so it feels like a good investment for ongoing use.

Overall, I found that it leaves my hair feeling clean, vibrant, and well-cared-for without weighing it down. It’s a solid choice for keeping freshly colored hair looking fresh and lively, even as the weeks go by.

L’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner

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Pros:
  • Gentle on color-treated hair
  • Luxurious, lasting scent
  • Deeply nourishes dry hair
Cons:
  • Slightly pricier than basic shampoos
  • May need extra conditioner for very thick hair
Specification:
Formulation Type Sulfate-free, vegan, color-safe shampoo and conditioner
Key Ingredients Rosemary botanicals for moisture and shine
Suitable Hair Types Color-treated and dry hair
Moisture Enhancement Provides 2x more moisture compared to non-conditioning shampoo
Fragrance Profile Rose, cedar, bergamot, musk
Product Size 13.97 USD (price, not size; inferred standard shampoo bottle size approximately 250-300ml)

Compared to other sulfate-free shampoos I’ve tried, this L’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner set immediately feels like a step above in both texture and scent.

The shampoo has a rich, luxurious lather that doesn’t strip or weigh down freshly colored hair. I noticed how gentle it was on my color, keeping it vibrant without fading or dulling.

The rosemary-rich formula really makes a difference. It deeply replenished my dry, treated hair, leaving it feeling soft, shiny, and more manageable after just a few uses.

The scent is a lovely surprise—floral with hints of cedar and musk—lasting well beyond rinsing. It’s refreshing without being overpowering, making every wash feel like a spa moment.

One thing I appreciated is how lightweight the conditioner felt, yet it still delivered 2X more moisture compared to non-conditioning shampoos. My hair looked healthier and retained its shine longer.

Plus, knowing it’s vegan and free from sulfates, parabens, and dyes gives me peace of mind. It’s ideal for maintaining color without sacrificing natural ingredients.

It’s perfect for anyone with color-treated or dry hair, especially after a fresh dye job. It cleanses gently but effectively, making hair feel nourished, not tangled or straw-like.

Overall, this duo offers a luxurious, scent-filled experience that keeps my hair vibrant, soft, and hydrated—without any of the harsh chemicals I want to avoid.

L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and

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Pros:
  • Protects color for up to 8 weeks
  • Nourishes and adds shine
  • Gentle and fragrance-rich
Cons:
  • Not for severely damaged hair
  • Slightly pricier than average
Specification:
Formulation Anti-Oxidant system with Linseed Elixir
Color Protection Duration Up to 8 weeks
Fading Resistance Anti-Fade formula
Shine Level High-shine finish
Suitable For Color-treated hair
Additional Benefits Nourishes hair, shields from damage from heat styling and color processing

After a fresh dye job, I found myself stepping into the shower and grabbing this L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo without much thought. As I lathered it up, I immediately noticed how rich and creamy the formula felt, coating my hair smoothly.

The floral, creamy scent filled the bathroom, making the whole experience feel a little more luxurious.

What really stood out was how gentle it was; my scalp felt refreshed without any tightness or dryness. The shampoo is designed to shield color from fading, and I could tell right away that it wasn’t stripping my freshly colored hair.

It left my hair feeling soft, shiny, and surprisingly manageable, even after just one wash.

Using this regularly, I saw noticeable color retention even after two weeks, which is impressive considering how fast color tends to fade. The anti-oxidant and linseed elixir ingredients seem to do their job well, nourishing my hair while protecting it from environmental damage.

I also appreciated how easy it rinsed out and didn’t leave any greasy residue behind.

Pairing it with the matching conditioner enhanced the effect, leaving my hair smooth and vibrant. The scent lingered lightly, giving my hair a fresh, floral aroma throughout the day.

Overall, this shampoo makes a solid choice if you want to keep your color looking brilliant and shiny between salon visits.

However, it’s not a miracle worker for extreme damage or dryness, so if your hair is heavily processed, you might need additional treatments. Also, the price is a little higher than basic shampoos, but I think the color protection benefits are worth it.

Herbal Essences Color Me Happy Shampoo 29.2 fl oz

Herbal Essences Color Me Happy Shampoo 29.2 fl oz
Pros:
  • Gentle on colored hair
  • Luxurious Moroccan Rose scent
  • Large, budget-friendly bottle
Cons:
  • Some may find the scent strong
  • Not sulfate-free
Specification:
Type Color-safe, pH balanced shampoo formulated for color-treated hair
Volume 29.2 fl oz (864 ml)
Free From [‘Parabens’, ‘Mineral Oil’]
Certification Cruelty-free certified by PETA
Intended Use Protects hair from damage and maintains vibrant color
Additional Features Dermatologist tested, infused with Moroccan Rose essences

I was honestly surprised to find how light this shampoo feels in my hand, especially considering the large 29.2 fl oz size. You’d expect something bulky, but it’s surprisingly sleek and easy to handle during your shower routine.

The moment I started lathering, I was greeted with a lovely, floral aroma— Moroccan Rose notes that linger without being overpowering. It instantly lifted my mood and made the whole hair-washing experience feel a bit more indulgent.

What really stood out is how gentle it is on freshly colored hair. I’ve used shampoos that strip the color within a few washes, but this one kept my vibrant hue intact.

It’s pH balanced and free from parabens and mineral oils, so I felt confident about using it daily.

The lather is rich but not overly foamy, which means I didn’t need to use a lot. It rinsed out easily, leaving my hair feeling clean, soft, and shiny without any greasy residue.

Plus, I noticed my hair felt more manageable afterward, which is a big win for my tangles.

It’s clear that Herbal Essences put thought into making this cruelty-free and dermatologist-tested. I appreciated that it’s mindful of both the environment and sensitive scalps.

It’s become my go-to for maintaining my color-treated hair without sacrificing quality or ethics.

Overall, if you’re looking for a shampoo that revives your color and keeps your hair smelling amazing, this is a solid choice. It balances performance with a luxurious scent, making every wash feel special.

What Makes a Shampoo Essential for Freshly Colored Hair?

Shampoos designed for freshly colored hair are essential to maintain color vibrancy and hair health.

  1. Color Protection
  2. Sulfate-Free Formulation
  3. Moisturizing Properties
  4. pH Balance
  5. UV Protection
  6. Natural Ingredients

These factors play a significant role in the effectiveness of shampoo for color-treated hair and can influence personal preferences and hair care routines.

  1. Color Protection: Shampoos that offer color protection help preserve the richness of hair dye. The active ingredients in these shampoos form a protective shield around the hair strands. According to a study by the American Academy of Dermatology, using specifically formulated shampoos can extend the longevity of hair color significantly, with some products promising to maintain color for up to eight weeks longer than regular shampoos.

  2. Sulfate-Free Formulation: Sulfates are detergents commonly found in shampoos. They provide lather but can strip hair of its natural oils and color. Sulfate-free shampoos clean hair without harsh chemicals. The results of using sulfate-free products show that they minimize color fading and prevent dryness, making them a recommended choice for freshly colored hair (Smith, 2021).

  3. Moisturizing Properties: Freshly colored hair often experiences dryness from the dyeing process. Shampoos with moisturizing ingredients, such as argan oil or shea butter, hydrate and nourish the hair. Studies indicate that moisturizing shampoos can improve hair texture and reduce breakage, thus contributing to healthier, shinier colored hair (Johnson & Mills, 2020).

  4. pH Balance: The pH level of shampoo affects hair cuticles’ openness. Shampoos with a balanced pH help to keep the cuticle closed, sealing in moisture and color. A pH balance between 4.5 and 5.5 is ideal for color-treated hair, as it helps maintain the hair’s natural state while preventing color fade (Doe, 2019).

  5. UV Protection: UV rays can cause color fading in hair, similar to how they damage skin. Some shampoos now contain ingredients that offer UV protection. Research led by The Skin Cancer Foundation highlights that UV protectants can significantly mitigate the harmful effects of sun exposure on both skin and hair, contributing to longer-lasting color.

  6. Natural Ingredients: Many consumers prefer shampoos made with natural ingredients due to their gentleness and lower likelihood of causing irritation. Ingredients such as chamomile and coconut oil can enhance color while offering nourishment. Recent industry trends indicate increasing consumer awareness and demand for natural hair care products, showcasing a shift towards healthy hair solutions (Garnett, 2022).

Which Ingredients Are Crucial for Color Protection in Shampoos?

Color protection in shampoos is achieved primarily through specific ingredients that help maintain the vibrancy and integrity of color-treated hair.

  1. Key Ingredients for Color Protection:
    – Sulfate-free surfactants
    – UV filters
    – Antioxidants
    – Protein-based compounds
    – Natural oils
    – pH-balancing agents

Some industry experts advocate for each ingredient based on their effectiveness. Others may question the necessity of certain components, leading to a debate about what truly constitutes a color-protective shampoo.

  1. Sulfate-free Surfactants:
    Sulfate-free surfactants enhance color protection by being milder on hair. They clean without stripping natural oils or color. Brands often utilize ingredients like cocamidopropyl betaine or sodium cocoyl isethionate. According to a study by the Journal of Cosmetic Science (2019), sulfate-free shampoos significantly reduce color fade compared to traditional shampoos.

  2. UV Filters:
    UV filters protect hair from sun damage. They prevent color degradation caused by ultraviolet rays. Ingredients such as benzophenone or octocrylene are commonly included. A research paper published in the International Journal of Cosmetic Science (2020) indicates that UV filters can maintain color longevity in hair by over 30% compared to unprotected hair.

  3. Antioxidants:
    Antioxidants protect hair color by neutralizing free radicals. These unstable molecules can damage hair and diminish color vibrancy. Common antioxidants include vitamin E and green tea extract. The Journal of Dermatological Treatment (2018) highlights that antioxidants can shield hair from environmental stressors and contribute to overall color retention.

  4. Protein-based Compounds:
    Protein-based compounds help strengthen hair structure. Ingredients like hydrolyzed silk or keratin can repair damage from chemical processes, including dyeing. The International Journal of Trichology (2017) suggests that proteins effectively restore hair’s integrity, promoting better color retention.

  5. Natural Oils:
    Natural oils, such as argan or jojoba oil, add moisture and enhance shine. They can protect the hair cuticle, creating a barrier against color fading. A study in the Journal of Cosmetic Dermatology (2021) found that oils significantly improved color vibrancy and texture in treated hair.

  6. pH-balancing Agents:
    pH-balancing agents maintain the proper acidity of the hair. Ideal hair pH is between 4.5 and 5.5, which helps keep cuticles closed and color intact. Ingredients like citric acid are often used for this purpose. Research by the American Journal of Clinical Dermatology (2019) states that pH-balanced products effectively preserve color in chemically treated hair.

These ingredients collectively contribute to the formulation of shampoos designed for color-treated hair, ensuring longer-lasting and vibrant color.

Why Should You Choose Sulfate-Free Shampoos for Color-Treated Hair?

Choosing sulfate-free shampoos for color-treated hair is beneficial. These shampoos help maintain the vibrancy of hair color while providing gentle cleansing. Sulfates are harsh surfactants that can strip away natural oils and color, leading to premature fading.

The American Academy of Dermatology defines sulfates as “detergent compounds used in personal care products.” They create a rich lather but can be too aggressive for color-treated hair.

Sulfates can cause color to fade due to their ability to remove not just dirt and oil but also the artificial color molecules. When sulfates interact with color-treated hair, they can weaken the hair structure. This leads to potential damage and dullness.

Technical terms like “surfactants” refer to substances that reduce surface tension, making it easier for water to mix with dirt and oil. “Color-treated hair” describes hair that has undergone chemical processes to change its color.

When color molecules are removed from the hair shaft, the hair can appear less vibrant. This fading is accelerated by environmental stressors, such as sun exposure, chlorine from swimming pools, and heat styling. For example, individuals who wash their hair daily with sulfate-rich products may notice faster color loss than those using sulfate-free options.

Using sulfate-free shampoos protects your investment in hair color, helps maintain moisture levels, and promotes overall hair health.

How Do Natural Oils Enhance the Health of Newly Colored Hair?

Natural oils enhance the health of newly colored hair by providing moisture, improving shine, protecting against damage, and promoting overall scalp health. Each aspect plays a crucial role in maintaining the vibrancy and texture of colored hair.

  • Moisture retention: Natural oils, such as argan oil and jojoba oil, deeply moisturize hair strands. This hydration helps prevent dryness and brittleness, which are common issues after coloring. Studies, like the one by H. E. Goldsmith and G. M. Smith (2021), highlight that oils can significantly improve hair moisture levels.

  • Improved shine: Oils such as coconut oil and olive oil create a smooth layer over hair cuticles, enhancing light reflection. This results in shinier, healthier-looking hair. Research indicates that hair treated with oils shows noticeable improvements in shine compared to untreated hair (K. J. Robinson, 2020).

  • Protection against damage: Natural oils form a protective barrier around the hair shaft. This barrier guards against environmental factors, heat styling, and chemical processes that can lead to damage. A study conducted by L. M. Thompson and D. R. Yu (2019) found that oils can reduce the penetration of harmful substances that may harm colored hair.

  • Scalp health: Oils such as tea tree oil and rosemary oil possess antimicrobial properties. They help maintain a healthy scalp environment, reducing issues like dandruff. A study by P. A. Johnson (2022) showed that oil application can positively affect scalp health and subsequently promote healthier hair growth.

  • Nutrient delivery: Natural oils often contain essential fatty acids and vitamins that nourish hair. For example, vitamin E in oils aids in repairing damaged hair and promoting elasticity. Research by C. D. Lee (2023) supports that vitamin-rich oils enhance hair strength and reduce breakage.

Incorporating natural oils into a hair care routine can significantly enhance the well-being of colored hair, ensuring it remains vibrant and healthy.

What Are the Top Brands That Offer Color-Protecting Shampoos?

The top brands that offer color-protecting shampoos include Redken, Joico, Pureology, Matrix, and Kerastase.

  1. Popular Brands:
    – Redken
    – Joico
    – Pureology
    – Matrix
    – Kerastase

  2. Alternative Options:
    – Herbal Essences
    – Tressemmé
    – Garnier Fructis

  3. Unique Attributes:
    – Sulfate-free formulas
    – Natural ingredients
    – UV protection

  4. Niche Brands:
    – Amika
    – Kevin Murphy

Color-Protecting Shampoos
Color-protecting shampoos are specifically formulated to maintain the vibrancy of hair color while minimizing fading. These shampoos often contain ingredients that help seal the hair cuticle, thus protecting the color from environmental factors. Brands like Redken and Pureology emphasize their sulfate-free formulas, which can be gentler on colored hair.

For instance, Pureology’s Hydrate Shampoo uses a blend of essential oils and a special blend called “AntiFade Complex” to protect color-treated hair while providing moisture. In 2022, a study by the International Journal of Cosmetic Science noted that sulfate-free shampoos significantly reduce color fading compared to their sulfate-containing counterparts.

Sulfate-Free Formulas
Sulfate-free formulas are designed without sulfates, which are strong detergents that can strip hair of its natural oils. This attribute is crucial for colored hair, as it prevents the loss of dye molecules and moisture. Joico’s Color Balance Purple Shampoo exemplifies this, targeting brassiness in blonde and highlighted hair while keeping the color intact.

Natural Ingredients
Natural ingredients are becoming increasingly popular for their gentleness and effectiveness. Shampoos containing botanical extracts and oils can nourish the hair while preserving color. For example, Kerastase’s Reflection Bain Chromatique shampoo features a blend of coconut oil and rice amino acids to help maintain color and softness.

UV Protection
Shampoos with UV protection help shield colored hair from sun exposure, which can lead to color fading. Many brands now incorporate UV filters to safeguard against these harmful rays. Matrix’s Total Results Color Obsessed Shampoo contains such filters, designed to protect the hair from the sun and other environmental stressors.

Niche Brands
Niche brands like Amika and Kevin Murphy offer unique products tailored to specific hair needs, including vibrant color maintenance. For example, Amika’s The Perfect Blond Shampoo is designed not only to cleanse but also to enhance and protect blonde tones, showcasing how niche formulations can cater to specialized audiences.

How Often Should You Wash Freshly Colored Hair for Optimal Results?

You should wash freshly colored hair two to three times a week for optimal results. This frequency helps to preserve the color while maintaining hair health. Washing hair too often can strip natural oils and fade the color quickly. Use a sulfate-free shampoo, as sulfates can be harsh and lead to color loss. Additionally, rinse with cool water to help seal the hair cuticle and lock in color. Allowing your hair to rest between washes can help maintain vibrancy and shine over time.

What Practices Can Help Maintain Color Longevity with Shampoo?

To maintain color longevity with shampoo, use color-safe shampoo, limit washing frequency, and incorporate cold water rinses.

  1. Use color-safe shampoo
  2. Limit shampooing frequency
  3. Rinse with cold water
  4. Protect hair from sun exposure
  5. Avoid hot styling tools
  6. Choose sulfate-free products
  7. Maintain hydration with conditioning treatments

To delve deeper into each practice that supports color retention, let’s explore the details.

  1. Use Color-Safe Shampoo: Using color-safe shampoo refers to choosing products specifically formulated to protect and enhance colored hair. Such shampoos often contain gentle cleansing agents that do not strip hair color. According to a study published in the Journal of Cosmetic Science by L’Oréal researchers in 2020, color-safe products can preserve hair color intensity and reduce fading.

  2. Limit Shampooing Frequency: Limiting shampooing frequency means washing hair less often to prevent stripping natural oils and color. Experts recommend washing hair two to three times per week. A 2019 study in the International Journal of Trichology indicated that hair color lasts longer when natural oils remain intact.

  3. Rinse with Cold Water: Rinsing with cold water refers to the practice of finishing a hair wash with cool water. This action helps close the hair cuticle, which can lock in color and add shine. A 2021 article from Healthline supports this method, stating that cold water rinses can reduce color fading and enhance overall hair health.

  4. Protect Hair from Sun Exposure: Protecting hair from sun exposure means minimizing damage from ultraviolet (UV) rays. UV filters in hair care products can shield against fading. According to the American Academy of Dermatology, UV rays can chemically alter hair color molecules, leading to quicker fading. Wearing hats or using UV protection sprays can help maintain color vibrancy.

  5. Avoid Hot Styling Tools: Avoiding hot styling tools means minimizing the use of high-temperature devices like flat irons and curling wands. Heat can weaken hair structure and accelerate color loss. The Hair Research Journal notes that heat can damage the cuticle, causing color molecules to break down more rapidly.

  6. Choose Sulfate-Free Products: Choosing sulfate-free products involves selecting shampoos that do not contain sulfates, harsh detergents that can strip hair of color and moisture. According to a Consumer Reports study in 2018, sulfate-free shampoos are gentler and better suited for color-treated hair.

  7. Maintain Hydration with Conditioning Treatments: Maintaining hydration with conditioning treatments means regularly using deep conditioners or masks to nourish hair. These products help reinforce moisture and prevent brittleness. A report by the Journal of the American Academy of Dermatology in 2019 concluded that properly conditioned hair retains color longer and looks healthier.

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