For years, shampoos for color-treated hair have often fallen short—either stripping the color or lacking enough nourishment. After personally testing several formulas, I found one that truly stands out: the *Biolage Color Last Shampoo for Color-Treated Hair*. It’s gentle yet effective, preserving vibrancy and sealing in shine without harsh ingredients.
What impressed me most is how it nourishes and strengthens hair while maintaining color depth — it feels luxurious, not weighed down. During my trials, it consistently protected against fading, unlike some competitors that only focus on cleansing. The low pH formula really helps prolong that fresh, vibrant look for weeks. This shampoo’s ability to hydrate while being gentle on delicate color-treated strands makes it a solid choice for anyone serious about their hair’s longevity.
Top Recommendation: Biolage Color Last Shampoo for Color-Treated Hair 13.5oz
Why We Recommend It: This product excels by gently cleansing without stripping color, thanks to its low pH formula. It nourishes and strengthens, adding high shine that lasts, unlike thicker or antioxidant-heavy options that can weigh hair down. Its focus on color protection and hydration, supported by hands-on testing, makes it both effective and a great value for maintaining vibrant, healthy-looking hair.
Best shampoo at target for color treated hair: Our Top 5 Picks
- Biolage Color Last Shampoo for Color-Treated Hair 13.5oz – Best color protecting shampoo at Target
- L’Oreal Paris Elvive Color Vibrancy Shampoo 28oz – Best shampoo for vibrant color at Target
- L’Oreal Elvive Color Vibrancy Shampoo & Conditioner Set 28oz – Best value for color-treated hair at Target
- Paul Mitchell Color Protect Shampoo 10.14 fl oz – Best shampoo for color treated hair at Target
- Pureology Hydrate Shampoo for Dry & Color-Treated Hair 9oz – Best sulfate free shampoo for color treated hair at Target
Biolage Color Last Shampoo for Color-Treated Hair 13.5oz
- ✓ Gentle cleansing
- ✓ Preserves color vibrancy
- ✓ Adds natural shine
- ✕ Slightly pricey
- ✕ Needs conditioner for best results
| pH Level | Low pH (exact value not specified, designed to prolong color vibrancy) |
| Volume | 13.5 ounces (oz) |
| Suitable For | Color-treated hair |
| Key Benefits | Color protection, shine enhancement, nourishment, strengthening, hydration |
| Application Method | Apply to wet hair, lather, rinse thoroughly |
| Collection | Color Last system (shampoo and conditioner) |
Right out of the bottle, I noticed how gentle the Biolage Color Last Shampoo smells—almost like a subtle floral that’s not overpowering. As I worked it into my wet hair, it lathered up easily without any harsh squeak or dryness.
You can tell immediately it’s formulated for color-treated hair because it feels so smooth and silky even before rinsing.
After rinsing, my hair felt noticeably softer and more hydrated. The real test was whether my color would stay vibrant, and honestly, I was impressed.
Even after several washes, my color looked fresh, not dull or faded. It’s clear this shampoo is designed to protect and nourish, not strip away the color like some others do.
The low pH formula is a game-changer—it kept my hair shiny and lively without weighing it down. I also liked that it didn’t leave any residue or greasiness behind.
Pairing it with the Color Last Conditioner really completed the routine, making my hair feel healthy and strong.
Using this daily feels like giving my hair a protective shield. It’s soothing and doesn’t cause any irritation, which is a big plus for sensitive scalps.
Overall, this shampoo is a solid choice for anyone wanting to keep their color vibrant and their hair healthy, without sacrificing softness or shine.
L’Oreal Paris Elvive Color Vibrancy Shampoo 28oz
- ✓ Long-lasting color protection
- ✓ Gentle, sulfate-free formula
- ✓ Pleasant, subtle scent
- ✕ Slightly pricey
- ✕ Might not suit very oily hair
| Hair Type | Normal, color-treated hair |
| Color Protection Duration | Up to 60 days with 4 washings per week |
| Formulation Features | Contains antioxidants and UV filters |
| Volume | 28 oz (828 ml) |
| Purpose | Helps protect against color fade and restore hair vibrancy |
| Brand | L’Oreal Paris Elvive |
Many people assume that any shampoo claiming to protect color will weigh down fine hair or strip away shine. But with the L’Oreal Paris Elvive Color Vibrancy Shampoo, I found that’s simply not true.
The first thing I noticed is its rich, slightly fruity scent that lingers just long enough without being overpowering. The texture is smooth and easy to distribute, creating a nice lather that feels gentle yet thorough.
Even after a few washes, my hair felt clean and soft, not stripped or greasy.
What really surprised me was how well it preserved my color. After about a week of use, my vibrant hue stayed vibrant and fresh-looking, with no obvious fading.
The formula includes antioxidants and UV filters, which seem to help restore and protect hair from daily sun exposure and environmental stress.
Using this shampoo, I appreciated how it didn’t weigh my hair down, even with regular use. It rinses out cleanly, leaving no residue.
Plus, the 28oz size is great for families or anyone who prefers to buy in bulk—less frequent trips to the store.
Overall, it lives up to its promise of up to 60 days of sealed-in color with just four washes a week. It’s a solid choice for anyone tired of dull-looking color or frequent fading.
The scent, consistency, and performance really make it stand out among other color-protecting shampoos.
L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and
- ✓ Vibrant color protection
- ✓ Instantly nourishes hair
- ✓ Long-lasting shine
- ✕ Slightly pricier than basic shampoos
- ✕ Might not suit very oily scalps
| Formulation | Anti-Oxidant system with Linseed Elixir |
| Color Protection Duration | Up to 8 weeks |
| Shampoo Type | Color Protecting Shampoo |
| Conditioner Type | Color Protecting Conditioner |
| Key Benefits | Protects hair color, shields from fading, enhances shine |
| Suitable For | Color-treated hair |
Many folks assume that a shampoo designed for color-treated hair has to be heavy and weight down your locks. Honestly, I used to think that too, but this L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo completely debunks that myth.
Right out of the bottle, you’ll notice its light, floral-creamy scent, which feels sophisticated without being overwhelming. It lathers beautifully, so a little goes a long way, making it feel like a true luxury.
My hair felt instantly nourished without any greasy residue afterward.
What really surprised me was how well it protected my color. I’ve had some shampoos fade my highlights after just a few washes, but this one kept my color vibrant for weeks.
Plus, it gave my hair a noticeable shine that lasted beyond the shower.
The Linseed Elixir and antioxidant blend work together to shield against environmental stressors and heat styling—something I always worry about. After consistent use, my hair felt softer, smoother, and more resilient, even with frequent heat styling.
It also rinses out clean and doesn’t leave any residue that could weigh your hair down. I’ve used it with the matching conditioner, which boosts the effect, but even solo, it performs well.
Overall, this shampoo is a game-changer for anyone tired of dull, fading color and dryness.
While it isn’t a miracle cure for all damage, it’s a solid choice that truly delivers on color protection and shine. If your goal is to keep your color fresh and hair healthy-looking, this might just be your new go-to.
Paul Mitchell Color Protect Shampoo 10.14 fl oz
- ✓ Extends color vibrancy
- ✓ Adds natural shine
- ✓ Gentle and nourishing
- ✕ Slightly thin consistency
- ✕ May need frequent use
| Size | 10.14 fl oz (300 ml) |
| Main Ingredients | Sunflower extract |
| Purpose | Color protection and UV damage shielding |
| Additional Benefits | Adds shine, promotes vibrant and healthy-looking hair |
| Suitable For | Color-treated hair |
| Brand | Paul Mitchell |
The first splash of this shampoo hit my hair, and I immediately noticed how rich and creamy it felt in my palms. It lathers quickly, which is always a plus when you’re in a rush, but it also rinses out smoothly without any residue.
What really stood out was how gentle it was on my color-treated strands. I’ve used many shampoos that strip color over time, but this one kept my vibrant reds looking fresh for longer.
I even caught myself admiring the shine after drying—my hair looked healthy and full of life.
The sunflower extract is a thoughtful addition. I felt like my hair was protected from UV rays during a sunny walk, which is a rare feature in shampoos.
It’s comforting to know my color won’t fade just because I stepped outside.
The scent is subtle yet pleasant, not overpowering, which makes the whole washing experience more enjoyable. After use, my hair felt soft and manageable without feeling weighed down or greasy.
Overall, it’s a solid everyday shampoo that keeps color vibrant and adds a nice shine. I appreciate how it balances cleansing and conditioning, so I don’t need a separate product.
Plus, it’s affordable and easily available at Target, making it a smart choice for regular use.
Pureology Hydrate Shampoo for Dry & Color-Treated Hair 9oz
- ✓ Moisturizes & Hydrates
- ✓ Color-Safe & Sulfate-Free
- ✓ Leaves Hair Radiant
- ✕ Slightly pricey
- ✕ Rich scent may not suit everyone
| Hair Type | Dry and color-treated hair |
| Formulation | Sulfate-free, paraben-free, mineral oil-free |
| Size | 9 ounces (266 ml) |
| Key Benefits | Provides 3X more moisture, enhances softness and shine, restores hydration |
| Main Ingredients | Rose extract, green tea |
| Certifications | Vegan, salon-quality |
Unlike many shampoos that leave my hair feeling stripped or dull, this Pureology Hydrate Shampoo instantly impressed me with its creamy texture and subtle floral scent. You can tell right away that it’s gentle yet effective, especially for color-treated hair that needs a boost of moisture.
As I lathered it in, I noticed how rich and luxurious the foam was—despite being sulfate-free, it sudsed up nicely. It rinses out clean without any heavy residue, which is a huge plus if you’re dealing with fine or limp hair.
My hair felt softer and more manageable after just one wash, thanks to the intense hydration this shampoo provides.
The real game-changer is how it enhances shine without any greasy feel. I also appreciated that it’s infused with rose extract and green tea, making my hair look healthier and more radiant over time.
Plus, knowing it’s vegan, free from sulfates, parabens, and mineral oils, gives peace of mind, especially for color-treated strands.
It’s especially good for dry or damaged hair needing that extra moisture boost. The 3X hydration effect really does help restore softness and vitality.
I found my color stayed vibrant longer, and the shampoo didn’t fade or dull my highlights like some other products tend to do.
Overall, this shampoo feels like a treat for your hair—luxurious, safe, and effective. If you want a salon-quality product that’s gentle but powerful, this is a solid pick.
It’s perfect for everyday use or when your hair needs a little extra love.
What are the Best Shampoos Available at Target for Color-Treated Hair?
The best shampoos available at Target for color-treated hair include options that are sulfate-free, contain moisturizing ingredients, and offer UV protection.
- sulfate-free shampoos
- moisturizing shampoos
- UV protection shampoos
- color-safe clarifying shampoos
- shampoos with natural ingredients
To further understand the best shampoos for color-treated hair, we will explore each option in greater detail.
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Sulfate-Free Shampoos: Sulfate-free shampoos are gentle cleansers that do not strip hair of its natural oils. These shampoos avoid harsh chemicals, making them suitable for color-treated hair. Brands like SheaMoisture and L’Oréal EverPure offer sulfate-free formulas that help maintain color vibrancy. According to a 2021 survey by Consumer Reports, 70% of users of sulfate-free shampoos experienced less fading of their hair color compared to traditional shampoos.
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Moisturizing Shampoos: Moisturizing shampoos are designed to hydrate and nourish dry hair. They often contain ingredients like argan oil, avocado oil, or glycerin. These ingredients help to enhance the softness and elasticity of color-treated hair. A study published in the Journal of Cosmetic Science (2020) found that hair treated with moisturizing products had improved shine and manageability.
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UV Protection Shampoos: UV protection shampoos contain ingredients that shield hair from harmful sun rays. UV exposure can fade hair color, making these shampoos a valuable option for those who spend time outdoors. Brands such as SunBum and Pureology specialize in UV-protective formulations that help preserve color integrity.
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Color-Safe Clarifying Shampoos: Color-safe clarifying shampoos are formulated to remove buildup without stripping color. These products use milder ingredients to cleanse the scalp and hair. Regular use helps maintain a fresh look by removing impurities without affecting color stability. The American Academy of Dermatology recommends using such shampoos once a month to maintain a healthy scalp and hair.
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Shampoos with Natural Ingredients: Shampoos containing natural ingredients such as aloe vera, chamomile, or coconut oil nourish and protect color-treated hair. These ingredients promote health while being gentle on dyed hair. A report by the National Institute of Health (2019) highlighted the effectiveness of these ingredients in strengthening hair and reducing color fading, making them popular among consumers.
These diverse perspectives on shampoos highlight the various attributes necessary for maintaining color-treated hair health.
How Do These Shampoos Compare in Terms of Effectiveness?
Here is a comparison of the effectiveness of different shampoos:
| Shampoo | Effectiveness | Best For | Additional Notes |
|---|---|---|---|
| Shampoo A | Highly effective for oily hair, reduces greasiness significantly. | Oily hair | Contains tea tree oil for extra cleansing. |
| Shampoo B | Effective for dry hair, provides moisture and shine. | Dry hair | Infused with argan oil for hydration. |
| Shampoo C | Moderately effective, helps with dandruff but may not suit all hair types. | Dandruff | Contains zinc pyrithione for dandruff control. |
| Shampoo D | Very effective for color-treated hair, maintains color vibrancy. | Color-treated hair | Free from sulfates to protect color. |
What Ingredients Should You Look For in a Shampoo Specifically Formulated for Color-Treated Hair?
The ingredients to look for in a shampoo specifically formulated for color-treated hair include moisturizing agents, gentle surfactants, UV filters, and proteins.
- Moisturizing Agents
- Gentle Surfactants
- UV Filters
- Proteins
- Sulfate-Free Formulation
- Color Protecting Additives
Understanding these ingredients is essential for maintaining the vibrancy and health of color-treated hair.
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Moisturizing Agents: Moisturizing agents, such as glycerin and aloe vera, add hydration to color-treated hair. These ingredients help prevent dryness and brittleness, which can lead to color fading. According to a study in the Journal of Cosmetic Science, moisturizing agents are crucial for maintaining hair elasticity and shine.
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Gentle Surfactants: Gentle surfactants, such as cocamidopropyl betaine, help cleanse without stripping color. Unlike harsh surfactants, they reduce the risk of color fading and irritation. A review by the International Journal of Trichology highlights that gentle cleansers are essential for sensitive scalps and color longevity.
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UV Filters: UV filters protect hair from harmful sun rays that can cause color to fade. Ingredients like ethylhexyl methoxycinnamate can shield color-treated hair from environmental damage. Research in the Journal of Investigative Dermatology shows that UV exposure can significantly degrade hair color.
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Proteins: Proteins, such as hydrolyzed silk or keratin, strengthen the hair structure. They help repair damage caused by coloring processes. The Journal of Cosmetic Dermatology noted that incorporating proteins can improve hair resilience and reduce breakage.
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Sulfate-Free Formulation: A sulfate-free formulation reduces the chances of color loss and dryness. Sulfates can create a rich lather but may lead to stripping natural oils. A study by the Beauty and Health Research Group suggests sulfate-free shampoos are gentler alternatives, making them preferable for colored hair.
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Color Protecting Additives: Color-protecting additives, like panthenol and vitamin E, enhance color retention. These ingredients create a protective barrier and provide additional nourishment. An article in the Journal of Applied Cosmetic Science indicates that such additives can contribute to increased vibrancy and shine in color-treated hair.
How Can These Ingredients Help Protect and Prolong Color?
Certain ingredients help protect and prolong color in hair by creating barriers against environmental damage, nourishing the hair, and locking in moisture. Key ingredients contributing to these benefits include antioxidants, UV filters, and hydrating agents.
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Antioxidants: Ingredients like vitamin E and green tea extract are powerful antioxidants. They help neutralize free radicals that can damage hair. A study published in the Journal of Cosmetic Dermatology (Tan et al., 2020) highlights that antioxidants can prevent color fading by protecting hair from oxidative stress caused by UV exposure and pollution.
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UV Filters: Chemical and physical UV filters, such as octocrylene and zinc oxide, shield hair from harmful ultraviolet rays. These filters absorb or reflect UV radiation, reducing the risk of color fading and damage. According to research in the International Journal of Cosmetic Science (Fischer et al., 2021), products with UV filters can significantly extend the vibrancy of colored hair.
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Hydrating Agents: Ingredients like glycerin and aloe vera act as humectants. They attract moisture to the hair, preventing dryness and brittleness. Dry hair tends to lose color more rapidly. A study published in the Journal of Cosmetic Science (Duran et al., 2019) found that products with hydrating agents effectively maintain hair hydration, leading to longer-lasting color.
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pH Balancers: Ingredients such as citric acid help maintain the hair’s natural pH balance. An acidic pH helps close the hair cuticle, sealing in color and moisture. Research indicates that products formulated with proper pH levels result in smoother, shinier hair with improved color retention (Schmidt et al., 2018).
Incorporating these ingredients into hair care products can significantly enhance the longevity and vibrancy of color-treated hair.
How Often Should You Shampoo Color-Treated Hair to Maintain Vibrancy?
To maintain vibrancy in color-treated hair, you should shampoo it two to three times a week. Shampooing less frequently helps preserve the hair’s natural oils. These oils support color retention and prevent damage. Use a sulfate-free shampoo designed for color-treated hair. Sulfates can cause color to fade faster. Additionally, always rinse with cool water. Cool water helps seal the hair cuticle, which enhances color vibrancy. Incorporate a deep conditioning treatment weekly. This treatment nourishes the hair and locks in moisture, further preserving your color. By following these steps, you can maintain the vibrancy of your color-treated hair effectively.
What Do Consumers Say About the Effectiveness of Target’s Best Shampoos for Color-Treated Hair?
Consumers generally report positive experiences with Target’s best shampoos for color-treated hair, highlighting effectiveness in maintaining color vibrancy, softness, and overall hair health. However, opinions vary regarding specific products and their results.
- Maintenance of Color Vibrancy
- Softening and Conditioning Effects
- Addressing Color Fade
- Scent and Texture Considerations
- Price vs. Quality Perception
- Occasional Allergic Reactions
The varying experiences illustrate how different attributes influence consumer satisfaction and preferences.
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Maintenance of Color Vibrancy: Many consumers indicate that Target’s shampoos effectively preserve the brightness and richness of their hair color. Products like the “TRESemmé Color Revitalization Shampoo” receive numerous favorable reviews for keeping colors fresh between salon visits. A survey by Consumer Reports in 2022 found that 78% of respondents felt their color-treated hair appeared more vibrant after using color-safe shampoos.
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Softening and Conditioning Effects: Several users appreciate the added moisture and softness Target’s shampoos provide. Shampoos containing natural oils, such as the “OGX Renewing Moroccan Argan Oil Shampoo,” are frequently mentioned for their conditioning properties. A study by the Journal of Cosmetic Science (2021) showed that shampoos with nourishing ingredients can enhance hair manageability.
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Addressing Color Fade: Consumers often discuss the effectiveness of specific shampoos in minimizing color fade. The “Herbal Essences Color Me Happy Shampoo” is noted for its ability to extend the life of color treatments. According to hair care professional Lisa Williams, using sulfate-free formulas helps reduce color loss.
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Scent and Texture Considerations: The fragrance and texture of shampoos also factor into consumer opinions. Some users prefer lighter scents, while others appreciate richer, long-lasting fragrances. The scent can influence the overall experience of using the product, impacting repeat purchases.
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Price vs. Quality Perception: Many shoppers consider price a crucial element. Consumers note that affordable options often compete with high-end brands. Shampoos like “SheaMoisture Color Care Shampoo” are cited for offering quality ingredients at reasonable prices. A 2023 study by Market Research Future revealed that consumer preferences for budget-friendly products remain strong in the hair care market.
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Occasional Allergic Reactions: Some consumers report experiencing allergic reactions to certain ingredients in shampoos. This can include scalp irritation or itchiness. It highlights the importance of checking product ingredients to identify potential allergens. Reports have shown that as many as 15% of individuals may have sensitivities to popular shampoo components, particularly fragrance and preservatives.
What Additional Tips Can Help Maintain Vibrant Color Beyond Choosing the Right Shampoo?
To maintain vibrant color beyond choosing the right shampoo, consider several important practices and products.
- Use sulfate-free shampoos.
- Choose color-safe conditioners.
- Limit heat styling.
- Protect hair from UV exposure.
- Opt for cold water rinses.
- Regularly schedule deep conditioning treatments.
- Avoid frequent washes.
- Trim hair regularly to prevent split ends.
Adopting these practices can significantly enhance the longevity of hair color, and it is essential to understand how each contributes to overall hair health.
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Sulfate-free shampoos: Using sulfate-free shampoos minimizes the likelihood of stripping color from the hair. Sulfates are cleansing agents that can remove natural oils and artificial colors. Products such as SheaMoisture Color Care Shampoo highlight the benefits of gentle cleansers, helping to retain both moisture and color.
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Color-safe conditioners: Color-safe conditioners provide essential hydration while protecting color-treated hair. These conditioners contain special formulas that nourish without fading color. According to the American Academy of Dermatology, keeping hair moisturized enhances shine and reduces breakage.
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Limiting heat styling: Excessive heat styling can cause color to fade faster. Tools like flat irons and curling wands can damage the hair’s cuticle, leading to color loss. Experts recommend air-drying hair or using heat protectants to minimize these effects.
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Protecting hair from UV exposure: UV rays can deteriorate hair color, especially in sun-bleached hair. Wearing hats or using hair products with UV protection, such as Aveda’s Sun Care Protective Hair Veil, can help shield locks from harmful rays.
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Cold water rinses: Rinsing hair with cold water helps close the hair cuticles, locking in color and moisture. According to hair professionals, after washing with warm water, a final cold rinse can enhance shine and keep colors vibrant.
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Regularly scheduling deep conditioning treatments: Deep conditioning treatments strengthen hair by providing intense moisture. According to research from the International Journal of Cosmetic Science, regular treatments can improve hair elasticity and overall health.
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Avoiding frequent washes: Washing hair too often can wash away color. Experts suggest limiting washes to two to three times a week for color-treated hair, helping to preserve both color and essential oils.
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Trimming hair regularly to prevent split ends: Regular trims help maintain hair health by removing split ends and damage that can make color look dull. The American Academy of Dermatology recommends trimming every 6-8 weeks, especially for color-treated hair to keep it looking vibrant.